PERS@NALS

Warren D. Flinchpaugh has been promoted to exec. v.p.-Humboldt County operations for the Pacific Lumber Co., Thomas B. Malarkey, Jr. moves up to exec. v.p.-forest products-marketing & administration, according to Robert B. Hoover, pres. and c.e.o.

Ray Du Puis, Roseburg Lumber, San Jose, Ca., went all out on his vacation and took his family to nearby Milpitas (tant-tah!) and then to the Alviso Mud Flats, which is always a biggie.

Bob Nikkel, R. F. Nikkel Co., Sacramento, Ca., is back from a look at the Olympics in Montreal.

M.D. "Mark" Mortenson is the new mgr. of Georgia-Pacilic's Eugene, Or., distribution center.

Stan Martin has been named by Alpine International, Portland, as their new v.p. finance.

Helen Jo Whitsell, pres., Copeland Lumber Yards, Inc., Portland, has been named by Oregon Gov. Bob Straub to serve on the state Economic Development Commission.

John V. Davidson won a recent sales contest at Davidson Plywood & Lumber, Carson, Ca. Prize included a days sales calls in Cadillac limo, chauffeured by pres. Jack Davidson and exec. v.p. Bob Howard.

Frederick F. Wangaard, Ft. Collins, Co., past pres. of the Forest Products Research Society, has been named to another term on the board of directors.

Harold M. Frodsham, chairman of the board, South Bay Redwood Co., Orange, Ca., is back from a recent sojourn to points on the Iberian Peninsula.

Harvey L. Collier, Jr. is now mgr. of American Forest Products' Albuquerque distribution center.

Alan Y. Levanson is the new marketing mgr., forestry products, for Homelite div. Textron Inc.

John W. Snyder has retired as gen. mgr. of Navajo Forest Products, Navajo, N.M. Robert W. Mosby has been chosen to succeed him.

O. Keister Evans has been chosen by the Imported Hardwood Products Assn. to be their new exec. v.D.

George A. Thompson is the new sei.mgr. of the Pacific Lumber Inspection Bureau, succeeding Ivan Neely who is retiring after I 5 years as

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The Merchant wctRel e(8.

Taylor has transferred to Denver as district sales rep. Mark Carlson is now in San Jose in inside sales, Bill Rehm is Hayward inside rep. and Bill Schmid has transferred to W. Hq. as product mgr., Western softwood plywood.

Jim Hayes, Rocklin Forest Products, Roseville, Ca., recently vacationed in So.Ca.

Dave Lebec, Rounds Lumber Co., Cloverdale, Ca., is back from a well earned vacation, as is Del Cole, who took off for a week in Del Norte County.

Gordon Knott, Yosemite Lumber, Fresno, Ca., vacationed recently at Aptos; father Ham and his mother are back from a two-mo. jaunt in Australia and New Zealand.

September, 1976

Jim Forbes has been named lumber sales mgr. at SWF Plywood's Happy Camp, Ca., sawmill.

David P. Pool is now traffic mgr., bldg. products group, for Southwest Forest Industries, Phoenix, according to Homer C. Davenport, gen. traffic mgr.

Chuck Burns has joined Rocklin Forest Products, Roseville, Ca., in sales. He had been with G-P, San Jose.

John Bates, Westmark & Associates' principal, Newport Beach, Ca., houseboated on Lake Powell. Az.. recently; regional sales mgr., Ron Wiggins was married Aug. 15, to Linda Welch and office staffer Sharon Nelson married Tom MacLeod Aug. l.

Mike Moseby is now Simpson Building Supply's buyer-coordinator in their Western area office, Seattle, reporting to mgr. Haley Bertain. Dave Emery was a recent So. Ca. business visitor.

Mark Lofland has been selected as new president of the Orange County Hoo-Hoo club, replacing Jim Martindale, who resigned the office.

Bing Kirk is now gen. mgr. of the international div. of American Forest Products, S.F., according to M. R. Pratt, exec. v.p.

Reese Parker is back at Floor Service Supply Co., San Jose, Ca., after a Las Vegas respite.

Bob Thomas, Joe Costa Trucking, Arcata, Ca., was recently in Seattle on company business.

Bill Glasspoole is the new gen. mgr. of Vaughan Materials Home Center div., Reno, Nv.

George J. Mitsch has been promoted to market development mgr.-Bene- lex for Masonite's hardboard div.

Walt Schaefer is now Northwest sales mgr. for Pavey Research Corp., Tukwila, Wa., a waterproofing products firm.

Al Caldwell has joined Preston Lumber Co., Cloverdale, Ca., as sales mgr., according to Jack Davies.

Ian Martin has joined the technical services dept. of the California Redwood Assn., San Francisco.

Rick Rosa won salesman-of-thequarter honors recently at Sequoia-Sup- ply, Fairfield, Ca., according to mgr. Bob Riggs. Dave Kiser is a new inside salesman for Sacramento/Merced; Fred Warren has moved into plywood buying and trading.

Dennis Lowe is new to Simonson Lumber, Smith River, Ca., selling East, according to s/m Phil Kelty. He had been with Western International, Portland and Simpson Building Supply Co.

Dale Nevins is now sales mgr. of Rockwool's western div., according to Joe Marian, div. gen. mgr.

Ron Lewman has joined South Bay Redwood, Orange, Ca., according to Jim Frodsham, pres. Lewman had been with G-P sales, Fort Bragg. Ca.

J. J. Whalen and D. E. Kiepler are new district sales mgrs. for the Rocky Mountain and West Coast, respectively, for Johns-Manville insulation systems.

David Slaughter has been promoted by States Veneer Co., Eugene, Or., as gen. mgr. for all operations.

Jim Martindale, United Wholesale Lumber, Montebello, Ca., became a father the hard way by delivering his own child at home at 2:50 a.m. on Aug. 24. Datghter Sally Lynn (7 lbs. l3 ozs.) and mother Leslie are both fine. but Jim is still grousing about prepaying his doctor for delivery.

BiIl Niesen, Niesen-Ward Forest Products, has a new office overlooking the picturesque Noyo fishing village, Fort Bragg, Ca. No address or telephone change, tho, and Bill volunteers he will gladly report the daily situation on salmon, crab, steel-head and bottom fish.

Michael N. Sims is now market & prouct development mgr. for American Forest Products' bldg. mtls. div., San Francisco, according to J.B. Edens, v.p. and gen. mgr. of the div. "Woody" Clark is now an outside salesman at G-P, San Jose, Ca.

Douglas M. Ingalls, 36, is now gen. mgr. of the newly formed Paccific Rim Div., Modular Pacific Corp., Seattle, which produces factory built houses & commer- cial structures for the Pacific N.W., Alaska & Hawaii.

(Please turn to page 52)

Innovative Panel Surface

Oxford, an interior panel that creates a new surface look in prefinished plywood wall paneling, has just been introduced by Georgia-Pacific.

It pays tribute to English craftsmen who for centuries used the subtle elegance of select woods to enrich and accent their homes.

Oxford recalls this tradition in detail with dappled undertoning on its birch veneered plywood surface, created by utilizing colored inks to achieve a mottled pattern.

Three decorator colortones are available in the Oxford line. Available in standard 4' x 8' size panels. Oxford creates an innovative look in paneling.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

New Dlvlder Box Slzes

Lewisystems has a new 12" deep version of their Divider Box line.

Tll.e 22" x 17" x 12" container interstacks with the other "3" series containers to give the customer a choice among 5", 6", 8" and 12" depths.

The new container is also compatible with :rll the line accessories including snap-on or drop-in covels, horizontal or vertical dividers, identification card holders and circuit board holders. Like the other divider boxes. the DC 3120 is injection molded for better quality at a fraction of the price of thermoformed containers.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

A Real Brlck

Binghamton Brick Co. has a do-ityourself /a" colonial facing brick, made of true brick material and prepackaged with the correct amount of brick adhesive.

Easy-to-use U-Lay bricks-authentic fired ceramic facing bricks come in. several colors, and offer endless decorator possibilities for almost any room in the home. Unlike simulation brick, U-Lay bricks combine the beauty, charm and integrity found only with natural, fired ceramic material

Pre-packaged Brick-Stick adhesive provides U-Lay facing brick dealers with important saleslpoints:

(l) Customer saves, cartons contain only the amount of adhesive he'll need for the brick in that carton.

(2) Customer gets more for his money by mixing Brick-Stick himself, because he doesn't pay for fluid weight as with other types of adhesive.

Merchandising aids include p.o.p. sample boards and customer instruction pamphlet.

WRITE: The Merchant Magazin€, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Vertlcal Cuttlng Machlne

Automatic and manual vertical saws by Hendrick Mfg. claim to save floor space and increase ease of handling bulky materials which are generally stored on edge. The danger of scratching soft materials is minimized as cutting chips are more readily removed from the cutting board. Accuracy, convenience, and efficiency of the cut are greatly increased while achieving the specified cut with one pass.

The saws are available in the vertical plane for cutting of plastic, rubber, glass, wood, paper and non-ferrous metals. Four different models are available to cut stock lp to 12/z'.

WRITE: The Merchant Magazine, 4500 Campus Dr., suitc 476, Newport Beach, Ca. 92660.

Up the Chlmney, Llke Santa

Convect-O-Heater is a self-contained portable unit designed to divert a substantial amount of fireplace heat into the room, instead of escaping up the chimney. Smoke and gases pass between the sealed tubular heat producing convection chambers and escape up the chimney.

Efficient room heating is achieved by building the fire directly on the tubular chambers. As these chambers are heated by the fire, cool air is drawn in at the bottom openings, super heated, then forced out through the upper openings. Forced convection is produced by a small silent blower.

The forced convection overcomes chimney draw and converts the fireplace into a heat producing system. The chambers, once heated (this takes approximately 10 minutes) need only a small fire to maintain a constant heat flow into the room, thus saving on fireplace fuels.

It is capable of heating up to 1200 sq. ft. of living area directly from the fireplace and producing between 15,000 to 40,000 BTU using fireplace heat; it fits all fireplaces.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

The Redl Thlng

DG Shelter Products is offering a new printed, embossed Hearin wood paneling series called Pecan Reil. Described as a new dimension in realism for printed paneling, it features embossed surface Splits and knot cracks. These subtle embossings combine with the lifelike reproduction of pecan wood grain to make the panels appear as authentic as solid wood, It is available in several wood grain tones in standard sizes and thick- nesses and is manufactured on lauan and fiberboard substrates.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

New Earth Golors

Parkwood Laminates has added five new "Ironstone" abstract patterns to its Textolite line of high-pressure decorative laminates. Each pattern incorporates the look of ironware, an earth color, blended with a soft subdued design.

Ironstone is available in both general-purpose and post-forming grades; the subdued hexagonal pattern makes mitered joints almost invisible.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Free Reader Service

For more informatlon on N6w Products and New Literature, write fho Merchant Magazina, 4500 Campus Dr., Suite 476, Newport Baach, Ca. 92660. Please mentlon issue date and page number so w€ can process your requ€st fasterl Many thanksl

For Distinctive Entryways

Choose any architectural design, Early American, Spanish, French, historical, special interest, whatever the style, there is a Simpson International Door that wi.ll be compatible with the building.

The versatility of the International line extends to new construction, including residential and office structures, and to renovation. There's a door for every purpose.

If the building is reminiscent of the turn-of-the-century, the new Chateau Orleans with leaded glass inserts reflecting soft lights, or the Tiffany, with the handsome colored prism-like center panel, would be the choice.

The Castillo, with a wide carved center panel and 20 smaller panels, hints of the massive doors found in Spain. In this Bicentennial year, the Concord with a deeply carved eagle of the U.S.A. will become a historical reminder as 1976 fades away. There's the Mariner with a full rigged sailing ship while European decor is found in the Lorraine, the Brittania, the Flamenco, the Innsbruck. There are 20 distinctive entryways in the International Series - a door for every personal requirement or special design.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Tennis, Anyone?

A versatile acrylic latex coating compound which can be field-mixed for use as either a base coating or top surfacing for recreational courts has been introduced by The Flinkote Co.

The product is the Deco-Color "MP" (multi-purpose) which is part of the Flinkote's Co.'s Decoralt acrylic surfacing system for tennis courts and other recreational surfaces. The Flinkote product number is 920-27.

Deco-Color "MP" is used as a base coat by mixing the product with si-lica sand and water and applying to the playing surface by squeegee. The speed of play on the resulting surface is regulated by controlling the mesh size of the sand used in mixing. Speed of play can be slowed by increasing the coarseness of filler sand used..

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Wood Stain Assortment

Carver Tripp's "Color Rich" wood stain assortment offers the l2 most popular stain colors in the country with only 7 colors to stock. The deep color concentration of these high quality oil-wiping stains permits uniform color on different types of wood, with only one coat.

This is a totally new concept in stain merchandising by a successful in- store merchandiser of wood finishing products. The self-selling display has been designed to occupy a minimum of space (24") yet provide maximum visual impact through the use of large 3" x 3" color chips.

According to the manufacturer, this superior stain program provides the right colors, a proven and impact selling merchandise. Sales aids and displays are provided free.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

More Attic Fan Ratings

A sharply expanded selection of 55 models of powered attic space ventilators by 19 companies appears on the latest list of ratings certified by the Home Ventilating Institute.

The listing of HVl-certified models is l5o7o larger than the 22 models by I I firmq in the 1975 season, according to HVI.

The fast growth of HVI listings reflects both an expanding market and a rising demand for authentic, certified ratings to apply to recognized ventilation performance standards for summer comfort and energy savings.

HVI testing-rating procedures, certification label and ventilation rates are recognized by HUD.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Successful Shower Selling

An 8' display of shower heads and hand-held showers is helping the 44 West Coast Builders Emporium home improvement centers to get maximum sales from the growing pulsating shower market.

The store uses either a counter display on a gondola end cap or Alsons Corp. standard product display center, depending on space availability, but always in the plumbing department.

In most of the home improvement centers an Alsons standard revolving product display center is used. This provides an opportunity to display a greater selection of products. It also stores back-up stock of the most popular models. By displaying products on all four sides. the merchandiser takes a minimum of floor space.

Where gondola space permits, 8' is allotted for shower products. Of this, 4' is allotted to Alsons products. Other makes share the other 4'. The end cap is highlighted by a full-color counter display that features a "Massage Action" hand-held shower and a shower head. Both rhodels are displayed side by side.

The end cap presentation takes about 3' of display space allotted to the showers. The other five feet is on the side of the gondola, where the various models of conventional and pulsating shower heads and handheld showers are featured. Regular peg gondolas are used for convenience.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

FREE READER SERVICE

For more information on New Products and New Literature, write lhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

NEW 0-l-Y construction tipsheet from California Redwood Asociation on how to panel a room with redwood is part of their nationwide publicity and advertising campaign promoting upper architectural redwood grades this Fall.

New Redwood Promotlon

In ment time and for Fall home improvethe current building recovery, a new California Redwood Association advertising and publicity campaign is promoting clear architectural redwood grades for new building and remodeling.

The campaign includes magazine and newspaper publicity to consumers, advertising to builders and architects, and a new CRA consumer tipsheet on do-it-yourself wall paneling with redwood.

Clear all heart andl sapwood-streaked clear. meet modern homeowners' demands for durable, natural, low maintenance building materials. Rising energy costs mean redwood's natural insulation qualities are an investment in future savings.

Dealers are being urged to stock clears for home improvement, expected to continue booming this year. Short clears for smaller projects such as cabinets, cupboards, shelves, and furniture should also be in supply.

Along with clear grade publicity, the CRA this Fall is urging dealers to stock and recommend top quality nails for exterior redwood uses to avoid nail stains and deterioration. A new consumer brochure, Nails and Nailing, describes proper nails and illustrates how to apply redwood siding.

Along with magazine and newspaper publicity for consumers, advertising will concentrate on builders and architects as redwood reaches in- to many new building market segments, from single- and multi-family housing to quality custom homes, resorts, and low-rise commercial structures.

Special architectural design extras with redwood paneling and siding are sales assets for new and old housing. New housing with unfinished rooms and expandable floorplans are also top redwood markets, boosted by nationwide CRA publicity and advertising. Dealers should prepare now for Fall and Winter building and remodeling with architectural redwood grades, the group advises.

Through redwood suppliers, dealers can order CRA idea booklets and construction tipsheets, including Nails and Nailing, and the newest, Panel a Room with Redwood, for customer giveaways. For a sample kit of sales aids and a promotion aids price list, write to the CRA, Dept. CG, 617 Montgomery St., San Francisco, Ca.941ll.

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. Local and Line and Sfaf e Wide UNLITIITED EOUIPMENT FOR EVERY PURPOSE

Eel River Sales Expanding

Eel River Sales Co., Newport Beach, Ca., has added John Newquist to its management and sales force.

Initially, he will be concentrating on the California, Arizona and Texas markets which the firm serves. As sales agents for Eel fuver Sawmills, Inc., of Fortuna, Ca., Eel River Sales Co. sells a complete Douglas fir green production. They specialize in rough timbers, lengths to 32 feet and also produce boards, dimension and small squares.

John Newquist is joining the firm founded by his father, Jim, 18 years ago. He graduated from the University of Southern California in the school of business. Recently John completed an intensive indoctrination course at Eel River Sawmill's two northern California mills.

New Nlkkel Rocklln Plant

The opening of a new 28,000 sq. ft. lumber remanufacturing plant was announced recently by Robert F. Nikkel, president of the Nikkel Corp., Sacramento. Ca.

Nikkel, a 25-year veteran of the lumber business noted, "We built this plant with the mobile/modular/indus- trialized housing segment of the industry in mind. This lumber customer has long been neglected by the West Coast softwood industry. Our plan is to provide these customers with a single source of supply for all their softwood lumber requirements, and from the response so far, it seems we were right in our original assessment of their needs."

Located on a S-acre site in Rocklin, Ca., near the Roseville Southern Pacific switching yards, it was engineered specifically to remanufacture West Coast softwood lumber for the mobile/modular and industrial cut stock lumber customer, nationally. Production from the plant complies with the new HUD requirements and includes 2x3 studs. 2x3 random length, 2x6 joists, lx4 and lx3 studs, lx3 and lx4 plate stock, lx2 belt rail, stress rated boards, rafter stock, bed stock, furniture parts and other related industrial items.

Rocklin's First Anniversary

Rocklin Forest Products. lumber and millwork producers located in Roseville, Ca., recently celebrated its first anniversary, according to Robert B. Plunkett, president.

The sales staff is made up of five veteran lumber and millwork people: Richard Petty, Jim Ellsworth, Jerry Wilcox, Jim Hayes and Bob Plunkett.

Rocklin Forest operates moulding plants in northern California, Reno, Nv., and Mexico and box factory facilities in northern California. National sales/marketing activities include, dimension lumber, millwork items, cut stock, industrial lumber, speciality pine items, solid lineal and cut-toJength mouldings, fingerjoint cut stock, box shook, jambs, door frames and other speciality products in cedar, redwood, Douglas and white fir species.

Fathers And Sons

(Continued frorn page 30 ) let the conversations work around casual, business-oiented subiects. Just loosen up, say what you think (but be TACTFUL), avoid criticism, hold your temper and impatience - and let your son talk, too. And when he does, you listen. LISTEN TO HIM.

Make it a point to create comfort' able, no-stress times to be with your son. Go to lunch together, get together in the evening, stop off for a beer on the way home from work, work in the yard together. Spend enough time together to get to know each other. Duing the awkward peiod (which can last for months), stay clear of personal subiects and stick to business. But do day dream out loud about your business, and listen while your son specu' lates about his future.

Find out why he is working for you, and what he expects from you. Very carefully advance your ideas, watching his reaction. Do not rush it; you have time - as long as you keep talking, time is on your side. Once both of you know exactly why you work together, you have something to build upon. llithout this clearmeeting of the minds, neither of you have anything.

NAWLA Reglonal Meetlngs

North American Wholesale Lumber Assn. will hold area member meetings in 22 key cities of North America this fall. As in previous years, an attendance of nearly 1,000 wholesale executives is expected.

NAWLA principals overseeing plan' ning details of regions in the West are: Robert W. Haines, Edward Hines Lumber Co., Chicago, is in charge of Denver.

Paul N. McCracken, Tum49 Lumber Co., Portland, is in charge qf Seattle,' Portland, Eugene and Medford, Or.

John Weston, Far West Fir Sales Co., Huntington Beach, Ca., is in charge of Los Angeles, San Francisco and Redding.

Invitations and agenda information will be sent to non-members upon request to NAWLA, P.O. Box 713, Clifton, N.J.07013.

The 1916 schedule: Sept. 29, Seattle, Wa.; Oct. 5, Vancouver, B.C.; Oct.7 , Portland, Or.l Oct. 19, Denver, Cti.; Oct. 26, San Francisco, Ca.; Oct. 27, Medford, Or.; Oct. 28, Eugene, Or.; Nov. 4, Los Angeles, Ca.; and Nov. 30, Redding, Ca.

Georgia-Pacific Goes Quad

A new "quad" sawmill with two machines, each with four movable band saws, is completing its start-up operationat the Georgia-Pacific Corp. lumber operation, Fort Bragg, Ca., according to F. C. Holmes, Northern California division general manager.

It replaces a fixed-width gang mill and will increase total production capacity of the operation, which also includes a traditional band mill.

Better utilization will be provided through use of thinnings and small logs from treetops in addition to selective cutting in the company's mixed fir and redwood second and third growth forests in the area, it was indicated.

The new quad mill, with a capacity of 150,000 board feet per shift, fulfills a promise made by G-P in 1973 when it acquired the operation. At that time plans were announced for "a more efficient mill to be built for better utilization of annual forest srowth."

More Wood Use Urged

In San Francisco, at their eighth annual meeting, the American Wood Council approved plans for Fall promotions in key housing markets and re-elected present officers. Serving another term are Harold C. Ellicott,Ceorgia-Pacific Corp., president; John O. Batson, Batson Lumber Co., v.p.: Richard P. Neils, St. Regis Paper Co., treasurer: and Carl E. Darrow, American Wood Council, exec. v.p.-sec.

The Council reviewed results of 23 local promotions carried out in major housing markets and saw evidence of increased use of wood products in a number of these areas traditionally dominated by competitive materials. It approved a program which includes 17 local promotions and l0 seminars for building professionals.

Local promotions are built around AWC's "Design for Better Living Award" presented to home builders whose projects combine excellence in land planning and architectural design with creative use of wood products.

WHAT'S HAPPENING?

Keep us posted on your club or group's upcoming meetings. But be sure and submit thern at least seuen weeks belore the euent to make sure there wiJl be time to list them in an issue i.n circuJation belore the big, day happens.