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FREMONT FOREST PRODUCTS
WHITTIEB OFFIGE: (213) 723-9643 (714) 521-7500 !-oltg BEACH FAC-lLlw: gl$@sOl4*ry.
It's your show. Don't miss it, The first ond only show specificolly designed to meet the unique needs of Western home improvement retoilers.
The lorgest ond most complete exposition of home improvement, mointenonce, remodeling ond decoroting products for the DIY morket ever ossembled in the West for Western retoilers,
More thon 600 exhibilors of thousonds of products ond services for your growing DIY ond outdoor living morket,
. building moteriols
.
hordwore
. plumbing supplies
ond fixtures
electricolfixtures
ond supplies
.
hond ond
power tools
. point ond
point sundries
heoting ond cooling products
shelving ond storoge cobinets
siding, roofing ond
roinwore systems
disploy merchondisers
ond store fixtures
. reody-to-finish
furniture
bothroom
occessories
decorotor products
. energy soving
oroducts
. cobinets ond vonities
. outdoor living
. home core products
. DIY books ond monuols
. floor coverings
. noils ond fosteners
. lown ond gorden
Coreer Doy The Western Home Center & Building Moteriols Show hos invited college seniors ond recent groduotes with on interest in retoiling to ottend the Show on Soturdoy, November'l 7, Here's your chonce to interview interested ond eoger entrylevel condidoies for your stoff,
Seminors toilored specificolly for Western DIY retoilers. Designed ond presented by industry leoders who understond Western retoil operotions, A complete progrom including odvertising, promotion, in-store merchondising, co-op funds, monogement informotion systems ond more. And ollot no cost to you if you pre-register now.
WESTERN HOME CENTER & BUII.DING MAIERIAI.S SHOW NOVEMEER .I5-{7, I984 / ANAHEIM, CA
IMPORTANT: In order to process your registration, your company's business activity must be indicated below:
(l) ! Retailer/Dealer
(J) ! Wholesaler/Distributor
(P) ! Other (please describe)
Note: Exhibitor personnel should not use this form. Please use form orovided in Exhibitor Kit.
Publisher Emeritus A.D. Bell, Jr.
Editor-Publisher David Cutler
Associate Editor Juanita Lovret
Assistant Editor Patricia Nowlin
Contributing Editors Dwight Curran, Gage McKinney, Ken Thim
Art Director Martha Emery
Staff Artist Carole Shinn
Circulation Dorothea Creegan
The Merchant Magazine (USPS 796-56000) is published monthly at 4500 Campus Dr., Suite 4E0, Newport Beach, Ca. 92660, phone (714) E52-19m, by The Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offices. POSTMASTER: Send address changes to The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Advertising rates upon request.
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GTORE layout is one of the more interesting -phases of the retail part of this business as it involves a rich mix of science and art. It's also an area where the art part (read gut feeling) can be far more critical than a logical numbers approach.
Scores of visual, tactile and sensory bits of information compose a customer's attitude toward your store. His perception is emotional, not logical. You may have a duty to pay attention, be logical and businesslike, but he doesn't.
A case in point. A retailer friend was proudly surveying the changes he had made to his traditional lumber dealer establishment as part of the company conversion to a home center operation. A myriad of merchandise was arranged scientifically, the result of many studies and much thought. On paper, it was as perfect as it could be. Then a customer walked up and asked, "is there a store around here that sells lumber?"
Sure, it was a dumb question. If the customer
had looked around, paid attention, it would have been obvious that the dealer sold lumber. But it illustrates what alert retailers have long known: you can't do too much in helping the public to be aware of what you sell and what you can do for your customers. Incidentally, our slightly shaken friend soon had some lumber front and center.
Listen to the experts when designing a layout and creating an overall atmosphere for your store. But also listen to friends, customers, and anyone else who can be induced to offer an opinion. You might not like all the answers you get, but that input just might be among the most valuable advice you receive. Casual opinions can be invaluable because they are emotional, not studied, and come from people with no axe to grind.
Some of the most successful retailers have told us that when it gets down to facts versus vibrations, go with your hunches everytime.
Paul does not rest on his fame as the lumberman's symbol of accomplishment. New requirements and changing conditions keep him aleft to progress.
. Roof Sheathing . Sub Flooring/Underlayment Stair Treads . Lamination Substrate WallSheathing . Shelving
. D.l.Y. Projects Crating Pallets
THESE SPECIAT FEATURES
. Designed with a 3-layer perpendicular orientation for added strength, stitfness, and dimensional stability.
. Constructed in thickness from lq" to11/q" and in panef sizes up to8' x24!
. Designed in one gradereplacing several grades of plywood.
. Engineered with a solid core.
Furman Lumber, a coast to coast distributor of quality lu mber prod ucts introduces Stu rdi-Wood from Pelican Mills. This state of the art Oriented Strand Board is ideally suited for residential and industrial construction, plus a wide variety of do-ityourself applications. Furman Lumber has many years of experience in this new generation of structural panels and is confident that this improved OSB product will play a significant part in the dynamic growth of the western construction industry.
. Guaranteed Knot free, Void free and Patch free. Designed to cut, drilland nail easily.
o Formulated with a non-Urea exterior glue (Phenolic Resin).
. Designed to be at least equal to plywood in everyway.
! Please send me a Sturdi-Wood sample. ! Please send me morc information on Sturdi-Wood. I ! lwould like the following additional information on Sturdi-Wood:
and the continuing grofih of the doit-yourselfer movement. The result is that many building supply retailers estimate paneling is responsible for 8-l2s/o of their total sales. A substantial mark-up is included.
Given this high demand, the retailer can no longer ignore the increasingly important product group by marketing paneling in their backroom. Effective merchandising techniques have become a must.
"Essential is a clean alrd eye-appealing display that showcases decorative designs and highlights the soft richness of a woodgrain panel," says Jim Cook, paneling product manager for Weyerhaeuser Co.
He likes the way many retailers use low profile gondolas and displays in the foreground near the entrance to the paneling sales area. "Customers should be able to visually sweep the area with a minimum of eyeJevel obstruction," he explains. Presentation of a strong and well positioned paneling mix is the key to sales.
The use of vignettes or paneling merchandiser displays has grown in importance as the use pattern has changed towards using paneling more as a decorative and colorful wallcovering, according to Cook.
Simulating an actual room, the setting enhances the panel's beauty and appeal. This leaves less to the customer's imagination and increases the chance of a sale.
"A successful paneling center
Panel sales on the increase. good displays help customers visualize end results. .. sales. man more effective with train. ing ...how.to literature helps make sales.
stocks a full line of how to literature and is backed up by a well-trained sales staff," Cook emphasizes. Both are equally important and serve as "customer confidence boosters. " The easier it is for customers to gain product knowledge and to understand their own needs, the easier it is to close the sale. Progressive manufacturers such as Weyerhaeuser provide expansive selections of room setting pictures, banners, posters and paneling "how to" instructions. The degree of marketing support that a manufaturer offers and delivers should be considered carefully before ever taking on their products.
By incorporating the following suggestions from Cook the closing of the sale can be further enhanced:
o Position contrasting woodgrain tones side-by-side. Similar shades do not show well together.
o Complementary colors should be placed together, particularly decorative panels with complimentary woodgrains.
o Display a variety of panels suitable for any room in the home.
o Textures which provide aesthetic appeal to home decorators and designers should be mixed the same as color tones and woodgrains.
. Mix panels for color, price and substrate.
. Spread out varieties so customers will have to walk through the entire display area and review the complete line. Consider placing some high movement products near the back of the presentation.
r Mix and match panels by displayrng a half sheet of woodgrain and a half sheet of decorators. As an alternative, use two half sheets of decorators together in a wainscoting effect or place side-by-side.
o Low end panels are generally less profitable so avoid positioning them in prime high traffic flow space.
"By practicing these merchandising techniques, your business can capture a greater market share of the burgeoning paneling market," Cook predicts.
169o this year, rising to sales of $2.6 billion by 1993, it is important to review the efficiency of your sales operation for these items.
The photos accompanying this article demonstrate a variety of excellent ways of displaying moulding to facilitate its sale. All have been successful for the retailers using them and all are easy to use.
Retailers who are not maximizing their sales of moulding should consider the performance figures for sales of millwork products. With the upswing in construction activity in 1983, sales of millwork products rebounded to a dollar volume of $6.7 billion at the manufacturing level, according to a millwork industry report prepared by Business Trends Analysts, Inc.
With 3590 of all millwork sold in the U.S. being used for new residential construction, the correlation between the construction industry and demand for millwork cannot be overstressed. Sales of millwork in 1983 reflected the four-year high in new housing starts registered in that year, increasing by an astounding 66.6v/o
over levels attained during the recession in 1982.
In coming years, the aging of the
Displays clarify profiles lor customers...attractive, easy. to-assemble exhibits encourage sales are your displays as helpful to customers as pos. sible?
"baby boom" generation portends rising demand for new housing. However, several factors will limit the benefits this growh will bring to the millwork industry. First, the population is expected to continue its shift toward the Sunbelt, where aluminum products are generally preferred over wood. Second, the trend toward attached housing translates into fewer windows and doors per housing unit, regardless of geographic region.
One area where wood is gaining over other materials is in the market for sliding glass doors. Wood versions represented close to llv/o of all such doors sold in 1980, up from only 790 in 1972. With manufacturer sales pegged at $116 million in 1983, anticipated average annual growth rates of 7.590 will bring sales in this product category to $239 million by 1993.
The greatest potential for growth over the coming decade lies in the replacement and remodeling sector, which accounted for more than 4890 of all millwork sold in 1983. Consumer concern with the rising cost of home heating bills will continue to fuel sales of energy+fficient replacement doors and windows, as will the continuing trend toward remodeling as an alternative to purchasing a new home.
In the wood moulding segment alone, much of recent growth has been attributable to the do-it-yourself sector. Nearly 6090 of all purchases of wood moulding were for less than 300 ft. of product. Dollar sales are expected to increase during 1984, totaling $1.5 billion. For the coming decade, as remodeling continues to push moulding demand beyond its new construction base, sales are expected to rise 7.2V0 annuallv.
SERVICE counter location for moulding display (top photo) allows sales people to remind cuslomer thal moulding is needed for many projects. (second from top) This targe disptay with 102 prof iles is located outdoorfnear bini wnere customers pick up their mouldings. (third from top) Wail-mounted disptav boird has 80 samples, each labeled as to-prolile, name. size and price. (bottom pnoto) Labels in this display are coded to moulding bins behind the customer.
If not, this is the time to take advantage of manufacturer's specials on items for holiday gifts. It also is the time to plan your advertising, displays and decorations so all your organization can be ready to sell when the holiday rush begins.
From the front entrance to the delivery dock a store should sparkle with excitement and enthusiasm during the Christmas season. If you plan ahead, you'll be ready when the first shoppers arrive.
Get ready now by choosing a color and a theme to unite your advertising and decorations. If your store is decorated in the same traditional approach each Christmas season, refurbish it now since tired Santas and droopy bows kindle little holiday spirit. This also is the time to decide on a holiday smock, apron, cap or nametag, being sure to order extras for any temporary employees.
With the colors and theme settled, your advertising department or manager is ready to book tv and radio time to start at Thanksgiving as well as planning a media campaign. Work on one or more Christmas catalogs or tabloids should begin. This also is the time to determine special holiday signing needs and place orders for the work.
Whether decorating the store is the work of professionals or the result of an employee contest between sections, be sure that the details are worked out and supplies ordered now. Plan that everything will be in place well in advance of the official opening of the holiday shopping season.
To stimulate your thinking, consider these ideas gleaned from stores throughout the industry.
o Christmas designs painted on the front windows.
o Colored lights around the front entrance.
o Light standards in the parking lot decorated or hung with banners.
o Holiday window displays to show gift ideas.
o Lifesize Santa with reindeer and sled full of gifts.
o A live Santa to talk with the children.
o A special decorator shop with lights, ornaments, candles, tinsel, wrapping paper, ribbons, cards and such.
o End caps of gift ideas under $10, $20, etc.
o One or more decorated trees surrounded with baskets or tubs of decorations for sale.
Time to get ready f or Christmas festive surroundings encourage sales ... how you can help shoppers with gifl ideas... sen ices you can olfer customers.
o Live Christmas trees, holly, wreaths, poinsettias, amaryllis, gift plants in the nursery section.
o Special Christmas music playing throughout the store.
o Entertainment by community musical groups.
o Santa's helpers to give out trinkets to children.
o Photographs with Santa for free or a fee.
o Balloons for the children.
o Tree trimmed with small items from sections such as cookie cutters in housewares or nuts and bolts in hardware.
o Giant snow flakes hung from the ceiling.
o Pre-Christmas classes in decorating, using power tools to make gifts, refinishing small antiques for gifts, holiday baking and candy making, etc.
Services become important to customers in the busy days before the holiday. Emphasize those you offer by listing them on signs placed strategically throughout the store. Some you should consider that have proved successful for other merchants:
o Gift certificates
o Layaway
o Credit
o Aisle displays of easily forgotten items such as batteries and extension cords.
o Xeroxed shopping lists of gift ideas and holiday necessities available in "take-one" displays.
o End caps wrapped like gift boxes with colorful paper and bows.
o Tinsel or twinkle lights outlining shelves.
o Snacks such as a hot dog and drink served to shoppers for a small sum.
o Attractive displays of holiday dishes and party equipment in housewares.
o Gift wrapping
o Personal shopper service
o Liberal exchange or returns after holidays
o Installation service
o Delivery
o Shipping
Whatever you decide on for your approach, make your plans now. There is nothing like being prepared to smooth out the wrinkles of a harried holiday retail season.
And don't forget to plan for returns and exchanges on the 26th and an After Christmas Sale.
Colorado Pacific lndustries is the new source in the treating industry for the most widely known brand of pressure-treated wood products: Wolmanizeda pressured-treated lumber and Outdoorh wood.
Wol m an ized and O utdoo r oressu re-treated wood products, identified with warranty labels, are guaranteed in most residential and agricultural applications for 30 years against damage from decay and wood destroying insects. These products are being used on five continents in residential, commercial, agricultural, industrial, marine and do-it-yourself applica-
tions. Tests conducted over the past four decades by the U.S. Forest Seruice and other organizations have demonstrated the longlasting effectiveness ol Wolman@ wood preservatives.
According to industry reports, pressuretreated wood sales have increased 350% over the past 10 years. Leading the surge is Oufdoor wood and Wolmanized wood. Respondents to the 1983 Brand Usage Survey conducted by Professional Builder magazine soecified this brand 3 to 1 over the nearest competitor.
Wolmanized'r pressureireated lumber and Ouldoor.t wood, identitied by warranty labels, are backed by a 30-year guarantee. Contact us for warranty details.
National dealer sales of pressurelreated wood have increased 3507o over the past decade, and Wolmanized G) wood is the best-known brand bv far.
Besides supplying a proven product, we can help you sell it. We have literature, point of purchase items, ad slicks, training materials and other aids available for our cus|omers.
Colorado Pacific Industries has recently opened a facility in Loveland, Colorado. We serve the Rocky Mountain and Plains states with a complete line of pressure-treated lumber, plywood, fencing, timbers and landscape products. We carry a full line of pre-stained Cedartone'" wood. In addition to our treated products, we can also furnish untreated wood and special milled products in mixed loads with treated materials from our distribution yard. Our treating and distribution facility has a rail siding that is served by the Union Pacific, Burlington Northern and Great Western Railroads.
STATE-OF-TH E-ART O PE RATION
We have the most advanced treating equipment available in the industry. Our process control computer gives us a treating program designed to monilor and adjust itself automatically to the standards of the American Wood-Preservers' Association and Koppers Company according to the species and condition of the wood being treated. You get a quality treated product.
Dealers stocking our products can take advantage of award-winning promotional materials brochures, banners, posters, point of purchase displays and building plans while benefiting from the national and regional advertising behind Outdoor wood and Wolmanized wood.
Colorado Pacific Industries is YOUR new source for a proven product. Contact us for prices and further information.
715 Denver Avenue Loveland, Colorado 80537
(303) 667 -4082
Poxy Coat, an outstanding protective coating, is used on roofs to seal nail holes, and provide a seamless one piece surface that actually expands anci contracts with weather changes. Guaranteed for lo years, it reflects heat and lowers interior temperatures by l5-2oo
We're so impressed with this revolutionary product we have become a PoxY Coat dealer. we can now offer this excellent product to you for all your interior and exterior coating and surfacing needs. Call today.
Our builclings work hardfor you.
This structure we built for Wickes Forest Industries' woocl treating fac:ility in Elmira, Ca., was designed to satisfy the latest environmental requirements and codes. Performance, not appearance was the criterion.
Thetf,ooosq. ft., 70 fI. clear span structurehousing all
theirtreating equipmentconforms to their exact specifications.
Customer needs are our first priority. We build what the customer needs and wants.not to some
arbitrary concept or a look we prefer. You can count on our reputation for building to your specific requirements, time scheclule and budget.
VZOUR store might well be the ! one a consumer consulting the Yellow Pages will call or visit if you have an ad that attracts attention and provides the information he needs to make a selection.
Yellow Pages rank second only to friends and relatives in providing product and service information according to a recent survey undertaken by the Whirlpool Corp. Since 7790 of those questioned said they use the Yellow Pages to select a place to shop, it is important for you to make sure that your advertising in that section is working effectively for you.
Unlike other advertising media, this directory does not create a desire for a particular product or service. People turn to it when they are prepared to buy. Unless you are a potential customer's friend or relative, there is no better way to reach him. But how do you distinguish your firm when the competition is offering a similar variety of merchandise?
An ad can answer a prospective customer's questions: Who? What? Where? When? Why? and How?
one ofthese categories, it is best to use your headline to sell your specialty. The company n.rme should be placed farther down in your ad, using large or bold face type to make it stand out. Include your slogan or logo in your ad to aid customer recall of your business.
What do you offer? Use the main body of your ad to tell your prospective customer the full range of products and services that you offer such as dry wall and accessories, hardware, exterior and interior grade lumber, kitchen and bathroom fixtures. plumbing and electrical supplies. If you carry particular brands mention them in your ad, because many customers will be pre-sold on a particular brand name. However, if you wish to include the manufacturer's trademark, you must first obtain permission from the company.
Capture customers who let their "fingers do the walking" . . . how to make your ad pull them into your store . the telephone company will assist you co.op funds available.
Because consumers do not have the name of a particular firm in mind, your ad must get across your business's strengths immediately or your prospect may move on to your competitor's ads.
While it would seem that the name of your business would be the most logical headline for your ad, it should only be used under special circumstances, such as ifyour firm is part of a national chain, well-known in the community as a result of extensive local advertising, or descriptive ofthe services you offer, such as "Samson Building Materials" or "H & L Hardware and Lumber Co."
If your business does not fit into
Yellow Pages representatives who coordinate co-op advertising between more than 600 manufacturers of various products and their local dealers can help minimize your own advertising costs and enable you to capitalize on any national promotions the manufacturers sponsor.
Since many people who refer to the Yellow Pages may visit your business without calling ahead first, be sure that your ad clearly states your location and the days and hours that you are open.
Pinpoint your location by mentioning nearby intersections, highways, landmarks or your proximity to other well-known stores. Run a small map in one ofthe bottom corners. Include all your outlets, listing the business hours for each individually if they vary. Extended evening and weekend hours can be important traffic builders, so make a point of mentioning them.
Answering the "Why?" can be the most vital part of your ad, because it tells your prospects why you are different, and why they should come to you, rather than the competition.
To reassure potential customers of
your professionalism, include your membership in any trade association. If you have been in business for a number of years, another way to establish your reliability is to state "Serving (name of town) since (year)" or "Over a quarter of a century in (name of town)."
Once you are satisfied with the impact of your advertising copy and its answers to the users' questions, evaluate your ad from the standpoint of design. Is it distinctive enough to leap out visually from the page? Does it look more professional than the other ads on the page?
It doesn't require exceptional artistic ability to create an ad with strong visual appeal. Consider some of the design guidelines used by advertising agencies:
o Keep your layouts simple
o Use lots of open space
o Arrange copy so the eye is led
(l'lease turn to page 67)
ataFfUSTOMER clinics give us
Yan edge on the chain self service stores in that we can offer the customer something else-training," according to Steve Stookesberry, general manager, Economy Lumber and Hardware, Denver, Co.
"The key to holding successful clinics is being very thorough and organized in planning, promoting and presenting them, which our vice president, Bob Stookesberry, is and does," he said.
A clinic is held every Saturday morning at Economy,with a few exceptions around the December holidays. The average attendance is 75 people, with some classes as small as 20 and others as large as 100. Some of the most popular clinics are ceramic tile, window replacement and installation, outdoor deck building, kitchen remodeling and garage building.
According to Stookesberry, it is important to:
o Have customers make reservations. This gives them a sense of commitment, and you will have a general idea of what kind of a crowd to expect. A reminder can be mailed to them a few days in advance of the clinic. The turnout is usually 70-8090 of those registered.
o Have plenty of d-i-y material to
(Please turn to page 68)
Chances are you already have our telephone number, but we feel it's worth repeating. For fast, courteous service, the place to call is All-Coast.
Our sales are to retailers only. We will not sell your customers.
Rough timbers, saw sized and/or surfaced (up to 40' long), plywood and fencing materials, as well as Pine, Spruce, Douglas Fir, Redwood, Cedar and other species of lumber are all available at All-Coast.
And we're big in milling, too. All-Coast has one of the finest facilities on the west coast. Sawsizing, surfacing, and patterns are some of the services offered.
For quality products at competitive prices, call the sales rep assigned to your area. lf you
haven't met him, the photo above should help to get acquainted. Left to right:
David Coffman, Order Desk
Chip Roepke, Los Angeles, Fresno, Bakersfield
Phil Dodson, San Diego and Orange County
Mike Nicholson, Industrial (all areas)
Mike Monaco, Lancaster and Van Nuys
Dwight Hayes, Las Vegas, Big Bear, Santa Barbara
Nelson Sembach, Flagstaff, Palm Springs
Kent Bond, Bishop, Tucson and Phoenix
Mark Smith, Industrial (all areas)
Ron Tipton, Direct Trading (all areas)
From the time you place an order until it's delivered, we handle your order as if it really matters, because to us it really matters.
Give us a phone call and see!
HomeClub, Long Beach, Ca., is entering the San Francisco Bay area market with a warehouse store in a former 100,000 sq. ft. Zodys in San Jose, Ca., . . Futron Inc. is a new construction and flooring supplier in Redmond, Wa., Cherie Regener, owner . .
Stanline, Int., Los Angeles, Ca., has opened its fourth branch in Phoenix, Az. . . Palmer G. Lewis Co., Inc., Auburn, Wa., finalized acquisition of C. H. Foster, Inc., a Medford, Or., building material wholesaler .Wall Pride Inc., Van Nuys, Ca., is adding 20,000 sq. ft. to its distributorshipfacility...
The Handyman div. of Edison Brothers Stords, Inc., San Diego, Ca., is selling 15 of its 2l Homer's units in Oklahoma and Texas to Ross Stores, Inc. (more details on p.60)
Builder Marts of America Inc. has established a West Coast sales office in Concord. Ca. Anderson Lumber Co., Park City, Ut., has celebrated its remodeling with an official grand re-opening . . Red Barn Lumber, Durango, Co., has moved into new and larger quarters
H,ayward Lumber has moved into'*ew 10,000 sq. ft. quarters in Morro Bay, Ca....Lamor
Building Material SuBply, Lamar, Co., has expanded both its home center and lumberyard . . Don Brownson, Breckenridge Building 'Center, has bought the former U.P.L. yard in Edwards, Co., renaming it Edwards Building Center
Hunter Lumber, Albuquerque, N.M., is opening a second yard in Edgewood,N.M. . . . JerryTracy has opened Bn ilding Met als Wo le-
sale in Idaho Falls, Id. . , .Richardson Lumber, Castle Rock, Co., has been renamed Douglas Lumber by new owners Larry Holmberg and Kenneth Ritter . .
Ti'iangle Building Supp ly, Eagle Nest, N.M., has been acquired by Tiiangle Manufacturing, Angel Fire, N.M. . . . TriState Sales Co., Denver, Co., has a new owner. Jack Curnow ABZ Lumber, Denver, Co., is celebrating its 50thanniversary...
Pay 'N Pak will open two new warehouse units in the San Francisco area in '85 and convert outlets in Santa Clara and Sunnyvale, Ca., Fairbanks, Ak., Grand Junction, Co., Billings, Mt., and Casper, Wy., to the warehouse format. .
Noyes Lumber Co plans to open a lumber and hardware store on Highway 4 in Antioch, Ca. Case Lumber, Othello, Wa., has been sold to Able Building Supp/y, Moses Lake, Wa. . Nationul Lumber has signed a 10 year lease for a "super store" on Sierra Ave. in San Bernardino. Ca. .
Rebel Lumber, Visalia, Ca., has opened a new store in Hanford, Ca... .Orchard Supply Hardware, Gilroy, C3., has moved to a new location at 303 E. l0th St. . R-W Specialties,Denver, Co., has been named a "Wholesaler of the Yearo' by the Mountain States Lumber and Building Material Dealers Association. .
Rocklin Moulding, Cottonwood, Ca., sister co. to Rocklin Forest Products, has added 15,000 sq. ft. to its moulding plant as well as a new loading dock it now operates a total of 7 moulders
The Merchant Magazine
Jeffrey Chanin, a top member of Sanford Sigoloff's bankruptcy team at Wickes Co., has resigned . . expected to move up to the top job on Sigoloff's departure, Chanin left when Sigoloff recently indicated plans to stay an additional 5 years with Wickes. .
Lumberjack has opened a 45,000 sq. ft. store in Visalia, Ca. Thli-Pak Lumber Senices, Santa Rosa, Ca., is celebrating its 5th anniversary in business Amalia Lumber Co., Amalia, N.M., has closed. . . Hopland Forest Products, Hopland, Ca., has voluntarily ceased operations . .
Sauthwest Forest Industries which has discontinued acquisition discussions with the Jefferson Smurfit Group says it has no plans to purchase stock acquired by the Irish firm . Harwood Investment Co. is seeking an injunction against enforcement of its timber cutting contract with the U.S. Forest Service while it brines suits to nullify the contract.
Jack Davidson has sold his half interest in Dsvidson Plywoad & Lumber and Pacific Wood Prodacls, Carson, Ca., to J.D. Prince of Plywood Psnel, ftzc., New Orleans, La.; Norman Davidson retains his half interest in the two companies, now combined as Davidson - PWP with Bob Howard as pres.; Jack and Bill Davidson, Dave Gentry and John Osgood have left the company. .
Surprising the experts, housing starts were up 5.3V0 in June over May to a seasonally adjusted annual rate of 1,900,000, up 990 from the same mo. a year earlier a 7 .2Vo sag in starts of single family homes was offset by a vigorous 27.2Va increase in apt. construction.
Bldg. permlrs lor future construction rose slightly in June to a Seasonally adjusted annualized pace of 1,776,W, up less than 190 ahead of June '83. starts in the West were off 10.690; they rose everywhere else in the U.S.
(Please tunt to page 78)
Qualifying WIC members shared a 1982 Workers' Compensation lnsurance dividend from State Fund of $1,046,810.11. That's a record-setting 65.9% return on their 1982 policy year premiums.
lf you don't participate in the WIC/State Fund Group Insurance Program and your X-mod is 105 or less, you should be!
Return the reply card below for further information. -ao
Under California Law it is unlawful for an insurer to promise the future payment of dividends under an unexpired workers' compensallon policy or to misrepresent the conditions for dividend payment. Dividends are payable only pursuant to conditions determined by the Board of Directors or olher governing board of the Company following policy expiration. lt is a misdemeanor for any insurer or olficer or agenl thereof, or any insurance broker or solicitor, to promise the payment of future workers'compensation dividends. Past dlvidend performance is not guaranteed of an insurer's future dividend perfoimance.
YES, I'm interested in the WIC/State Fund Group Workers'Compensation Insurance Program. Please have your State Fund representative contact me.
PERSON
930 Ashby Ave. Berkeley, CA 94710 (41 5) 843-4390
Kilns, Mill & Concentration
'1576 South 300 West Salt Lake City, UT 841 15 (801 ) 484-761 6
Main 0ffice 2150 0akdale Ave. San Francisco, CA94124 (415) 647-0782
Yard, Edinburgh, lN.
llll.t;?1:lllll"+illi}ii$1.,1ffii*itr#tfn4;,r.d.tItF.lftt$,r,is*Lar,:1:ist
Humbolt Hoo-Hoo Club - Aug. U, 27th annual golf tournament and stag night, Baywood Golf and Country Club, Eureka, Ca.
Builder Marls of America, Inc. - Aug. 26-28, Cold Rush Days, MGM Crand Hotel, Las Vegas, Nv.
W.O.O.D., Inc., - August 27, annual golf tournament, The Ranch Country Club, Denver, Co.
Mountain States Lumber & Building Material Dealers Association - Aug. 29, Utah golf tournament and dinner dance, Wasatch State Park, Midway, Ut.
Rogue Valley Hoo-Hoo Club - Sept. 6, installation of officers, Medford. Or.
Batibois: International Wood Conslruction Exposition - Sept. 12-17. Bordeaux. France.
National Hoo-Hoo-Ette Club - Sept. 15, fall board meeting, Airport Executive Inn, South San Francisco, Ca.
Mountain States Lumber & Building Material Dealers Association - Sept. 15-17, annual convention, Sheraton Denver Technical Center. Denver. Co.
Western Wood Products Association - Sept. 15,-lE, fall meeting, Hyatt Regency Monterey, Ca.
Los Angeles Hardwood Lumberman's Club - Sept. 16, meeting, 5-9 p.m., Maldonado's Restaurant, Pasadena, Ca.
Arizona Lumber & Builders Supply Association - Sept. lE, quarterly meeting, Poco Diablo Resort, Sedona, Az.
21st Annual Shasta Lumberman's Invitational Golf Tournament - Sept. 14., Riverview Golf and Country Club, Redding, Ca.
Inland Empire Hoo-Hoo Club - Sept. 21, dinner and elections, Creen River Country Club, Corona, Ca.
Q.U.O.J.E.M. - Sept. 23-27, Pais, France.
Associated Lumber Dealers of Greater Seattle - Sept, 25, Weyerhaeuser Distribution Center tour, Seattle, Wa.
Western Hardwood Association - Sept. 26-28, annual fall meeting, Harrah's, Reno, Nv,
Hem-Fir
Douglas Fir
GREEN or DRY o DIRECT MILL
SHIPMENTS r LCL o CARGO o
RAIL o TRUCK & TRAILER o
PRESSURE TREATED LUMBER
Pine Redwood Cedar Yard & Offlces: End of Alrport Rd. P.O. Box 723, Uklah. Ca. 95482
Phoenix Hoo-Hoo Club - Sept. 28-29, Eolf, Pinetop Country Club, Pinetop, Az.
Pacific Northwest Trade Expo - Oct. 2-4, Tacoma Dome, Tacoma. Wa.
London Building and Home Improvement Exhibition - Oct. 7-ll, Earls Court, London, England.
National Housewares Manufacturcrs Association - Oct. 9-12, 8lst International Housewares Exposition, McCormick Place plus McCormick Place West, Chicago, Il.
Rogue Valley Hoo-Hoo Club - Oct. lE, Grants Pass Nite, Medford, Or.
Associated Lumber Dealers of Greater Seattle - Oct. 23. Nord plant tour, Everett, Wa.
Western Hardwood Association - Oct. ?/-7f., seminar, Portland, Or.
]ust oskthe people who do business with us. As o compony of estoblished professionols who cqre, we lqke_pride in performonce qnd doing things right. A big pori of doing things right iJ knowing the right source. Our long-slonding ossociqtion with the West's leoding mills gives us thot odvontoge.
Sunrise Forest Products is o notionql oroqnrzotion heodquortered just outside of Portilnd, Oregon. We mointqin offices in centrql ond Southern Colifornio. Sunrise qlso operotes distribution centers in Oregon qnd Cqjiforniq qnd q monufocturing plont in Spokone, Woshington producing oppeoronce lumber products speciolly groded ond sized for the Home Center Industry
opportunity to maximize sales, there are many in the home center and building material industry who slr// neglect to utilize our most economical selling tool SIGNING!
Consider first permanent in-store signing. With the similarities in interior store designs, mass merchandisers have learned that today's mobile, fast paced shopper sometimes needs to be reminded of which store they are shopping in. The store name should be prominent on the perimeter walls. Boldly lettered wall and hanging signs must also identify departments and product categories. Even more important, the wall that the customers see when checking out should contain messages that give them the confidence to
make their big ticket decisions. Merchants today are using that wall space to sell their company creed, credit plans, delivery programs and the company's liberal guarantee and exchange policies.
Amateurish handmade signing is sometimes worse than no signing at all. It cheapens the merchandise. Don't be fooled by the carefully hand lettered printed signs you find in today's chain and warehouse operations. Theirs is not a slip shod production. Those signs are very carefully conceived and professionally lettered to connote low price and value-not cheap quality.
There are a number of different types of machines that can economically make showcard signing. The most common equipment is either a flatbed press utilizing handset type or the Reynold's PrintA-Sign which operates similarly to the old penny arcade machine that punched out your name on a strip of metal.
In developing a signing program, the choice of equipment, however, is far less important than the creating of the systems and procedures to make sure that the signs are ordered, produced, delivered to the store, installed at the proper location, and removed when the event or pricing has expired. When promotional signing is ordered for advertised specials, consider ordering even more impressive signing for the step-up merchandise.
Standard sign sizes are derived from a full sheet sign material that is 22" x 28". Typical signing therefore is: 22" x 28", 14" x22", ll" x 14",7" xll",5Yz" x7", and 3Vz" x 5V2 ". Choosing the correct size for the sign is not always an easy chore. While some leaders in our industry are using such phrases as "The merchandise is the message," others are still oversigning stores and allowing the signing to hide the merchandise. Order your large merchandise signing with discretion. Remember, if everything shouts nothing shouts.
Just as in advertising, sign copy should sell the benefits as well as list the features. Keep it brief, but make it punchy enough so that the value overshadows the price. Most importantly never Put the sign making authority into the hands of
(Please turn to page 28)
Act now fo reserue your exhibi] spoce of ]he 2nd
New Shoul De,W: Thurc, Fri, Sot, November'1547
Anoheim Convention Center
THE FIRST AND ONLY REGIONAL EXPOSITION TAIIORED TO THE SPECIAL NEEDS OF THE HOME CENTER AND BUILDING MATERIALS DEALERS IN THE WEST.
Ihe decision-mokers you need to sell. The WESTERN HOME CENTER & BUILDING MATERIALS SHOW delivers the retoilers you need to sell in the western stotes. Thev hove the purchosing outhority for your products ond services. At the .1983 show,40% identified themselves os presidents, owners ond portners. Another 37% held the title of vice president, generol monoger, corporote officer or other monoger.
Reloilers you won'l see of ony other show. The WESTERN HOME CENTER & BUILDING MATERIALS SHOW delivers vou on exclusive oudience of home center ond building moteriols retoilers from throughout the western stotes. Fost-Show reseorch indicotes thol 44%of the .1983 Show ottendees hod ottended no other trode show in the previous 12 months, Onlv 22%ottended the Winter Hordwore Show in Los Vegos. Only 15% ottended the Notionol
Hordwore Show in Chicogo Only 4% ottended the Home Builders Show in Houston.
Buying decisions mode right on the floor, Decisionmokers ot the WESTERN HOME CENTER & BUILDING
MATERIALS SHOW ore there to buv At the .1983 Show, 76% of the ottendees indicoted thot they hod ploced or will ploce orders with exhibitors.
RESERVE YOUR EXHIBIT SPACE TODAY.
CONTACT: Morvin Pork, Exposition Monoger
Wesiern Home Center & Building Moteriols Show 600 Tolcott Rood, Pork Ridge, lL 60068 Phone (312) 823-2119
1f, N analysis of the operations of com- ,rpetitors can be helpful to a company. Here are some key questions to be answered when conducting a competitive analysis:
I Who are the major competitors? What are their current market shares? Have there been recent changes in position?
a What are competitors' operational and marketing strengths? Do they have better facilities, stronger staff, better cash position, a more productive sales force, or a better distribution network?
O What are competitors' weaknesses? How can they be capitalized upon?
o How are competitors' products positioned? To which customer group and market segment are they sold? Have these changed from the past?
O Who are the newest competitors? What have they done to position their products and how well have they done in their target markets?
o How are competitors' products priced and distributed? What are the current trends?
a What types of promotion and advertising do competitors use? How much do they spend?
a What customer needs are filled by existing products? Could new products satisfv unfilled needs?
To control vacation periods, include the following provision in employee manuals: "No particular time of the year is designated for vacations. The company retains sole discretion for granting vacation schedules. The timing of each vacation will be determined on the basis of its interference with company operations along with employee convenience. As far as practicable, employees' wishes as to dates of vacations will be granted. However. because of its need for a realistic number of staff on hand at all times. the company cannot always grant vacations on exactly the desired dates."
The following is a checklist designed to help protect a business against robbery. A "no" answer indicates an area where action is needed.
Do you keep small amounts of cash in the register?
Is the register kept locked when unattended?
Do you advertise security measures and cash handling policies?
Is there a clear view of the cash register from the street?
Have employees been directed to notify police about suspicious loitering?
Have employees been trained in what to do if a robbery occurs?
(Please tltrn to page 6I)
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Your needs may not be one of these 18x38's showlr. But whatever your need we have a complete inventory of TIMBERS up to 52 feet!
aiIDEA exchange meetings between Ilumber and building material dealers are among the best investments of our time we can make," according to Dave Stookesberry, MSLBMDA president.
Stookesberry has represented the association at two national meetings, a golf tournament and several allied organization meetings this year.
"The real value of these meetings is the chance to compare your situation with other lumber dealers and home center operators," he said. "We find that most of our problems are universal and we can learn from others' mistakes and successes. "
The association is taking the lead in promoting local and regional interaction between dealers through golf tournaments and education programs held in
towns throughout the five states. The first local golf tournament of the year was held in Albuquerque in May with nearly 60 people participating. Golf tournaments will be held in Riverton, Wy., on Aug. ll and in Midway, Ut., on Aug.29. Both events will feature an afternoon of golfand a dinner program in the evening. Non-golfers are invited to the dinner.
Roundtable meetings, where lumbermen meet to discuss mutual problems and experiences, will be a major part of the convention program this November. Among the issues tentatively planned to be discussed are "Competing With Direct Sellers and Housing Manufacturers," "Cetting Employees Involved in Profit Making," and "Marketing for the Retail Dealer."
Stookesberry said the association's theme for this year is "Building Strength, Building Profits." "Profits are the foun-
dation for building strength, providing jobs and establishing long-term stability," he added. "Part of building strength is in exchanging information with our peers. No one person is an expert in everything. We all have experience and ideas that can help each other build our individual profits and our collective strength. "
(Corttittued Jrotn page 22)
an operations manager-you'll find the store covered with negative signing such AS: ..DO NOT ENTER''
..YOU BREAK IT - YOU OWN IT''
..NO CHECKS CASHED UNLESS. . .'' ..NO DELIVERIES" ..ALL SALES FINAI.'' and the rest of the copy that shouts "Be afraid to shop here."
Turn responsibility over to the advertising and sales promotion people. They'll turn lemons into lemonade!
Forty-three young lumber sales people completed the North American Wholesale Lumber Association's Wood Marketing Seminar at Oregon State University, Corvallis, Or.
Commonly referred to as the NAWLA School. the June 10-15 seminar has earned industry recognition since its inception in l98l for its efforts in advancing the training and development of young lumber wholesalers as well as young sales people from sawmills and service companies.
The curriculum concentrates on subjects not generally available through other educational training.
Students received in-depth information covering the gamut of forest products wholesaling, including timber resources and the role of government, structural properties of woods, their locations and usages, industry nomenclature, sawmilling and lumber manufacturing, marketing, claims handling, buying, credits and collections, transportation, market analysis, and futures trading.
Group exercises in problem solving accompanied the nearly 20 hours of classroom instruction taught by Oregon State University faculty and NAWLA wholesaler professionals. In addition, field trips to both a logging camp and a lumber and plywood manufacturing plant provided a hands-on look at the lumber manufacturing process and acquainted students with the concerns in this segment of the industry's distribution system.
Students were given the opportunity to share ideas and develop common objectives with their industry peers.
Following the classroom instructions, field trips and work sessions, the students underwent an extensive written examination. High scores on the examination were achieved bv Steve Cassidy, Slaughter Brothers-, Inc., Dallas, Tx., and Chris Frey, Walton Lumber Company, Flint, Mi.
NAWLA will conduct a second Wood Marketing Seminar, Oct.2l-26 at the University of Georgia, Athens, marking the first time that the school will be conducted outside the Pacific Northwest Region.
This session is at full enrollment with a waiting list formed. If enough people show interest, a second class may be added. Interested persons should contact NAWLA, Suite 680, 2340 S. Arlington Heights Rd., Arlington Heights, Il. 60005, or telephone (312) 981-8630.
Opposition by the Denver & Rio Grande Western Railroad Co. to the pending merger between Southern Pacific and the Santa Fe is based on loss of their transportation system through the central corridor into Oakland, San Jose and Fresno, Ca., as well as access to Oregon points.
If they are given a combination of purchase and trackage rights to preserve their use of lines in this area, they will withdraw their opposition, according to D&RGW spokesmen.
In prior action the ICC granted the Rio Grande trackage rights on 619 miles of Missouri Pacific line between Pueblo, Co., and Kansas City, Ks.
Acceptance of adjustable rate mortgages for insurance by the Federal Housing Administration beginning as early as this month is good news for lumber and building material dealers dependent upon new home construction for business.
The insured ARMs also will be
guaranteed by Ginnie Mae (the Government National Mortgage Association).
Annual interest rate adjustments will allow increases or decreases of no more than lVo ayear or 590 over the life of the loan based upon changes in the index of the average yield of U.S. Treasury obligations. An initial interest rate l-290 below the traditional FHA fixed rate loan is expected.
Reed International, a London-based conglomerate of more than 50 companies, has purchased Frazee Paint & Wallcoverings, San Diego, Ca., for an undisclosed sum.
Established in 1896. Frazee currently is doing close to $60 million annually in sales. The firm manufactures paints, coatings and wallcoverings which it markets through company stores in four western states.
Reed, a $3 billion corporation with varied interets including building products, paint and coatings and decorative products, is not expected to participate actively in the management of Frazee.
After 16 years the plywood antitrust suit is being settled for $156 million after court costs with letters of notification on the way to dealers who may share in this sum.
Individuals and companies that purchased plywood from any of the more than 30 manufacturers involved during the time from Feb. 23,1968,to Dec. 31, 1973, are being contacted.
The suit involved allegations that certain plywood manufacturers conspired to set freight costs, thus reducing competition. Settlement was accomplished last year just before the Supreme Court was to consider a technical point in the proceedings.
Notification letters are being se4t to those who according to sales records had made plyrvood purchases during the time involved. "If a notice goes to a company, the company is going to get money," said Jim Goldberg, general counsel for the National Lumber and Building Material Dealers Association. Only direct purchasers are eligible. Money awarded will be repayment for freight overcharge.
IJOUSTON Lumber, a Wichita, fAKs., headquartered company with building material centers in New Mexico, Colorado, Nevada, California and Idaho is marking 100 years of family ownership this year.
Founded in 1984 by A.C. Houston in Eureka, Ks., the company is now in the hands of the third generation of family managers, his grandsons, George C. Houston, president, and Bob Houston.
Following the business principles set down by the founder, "to sell products of quality and strength; give the customers their money's worth; and to extend to them the same considerate service you want for youself," the company has continued to grow and now averages annual sales of $60 million from l0 building material centers plus truss and door manufacturing facilities.
"We look forward to our second century with optimism and will pursue the same fundamental business philosophy," George C. Houston explains.
Mid-west company operates building materials centers in N.M., Co., Nv., ld. and Ca... family ownership for 100 years .. . third generation management plans to expand through acquisition.
The company, which opened its newest store in Ketchum, Id., three years ago, is "always looking for the right opportunity in the right place with the right store," Bob Houston adds. He expects their next expansion to be an acquisition.
Six A.C. Houston Lumber Co. stores operate in New Mexico, located (Please turn to page 66)
To sell nothing but the best, you've got to have heart. And Disdero Lumber Company has plenty. We inventory all-heart, old-growth Redwood Lumber in grades ranging from construction to vertical orain.
We alsolave clear all-heart siding, paneling and rough-sawn plywood to meet your most demand i ng specifications.
But our heart's not the whole story. We carrv the top qrades of Western Red Cedar, Dduglas Fir, Hemlock and Pine. Plus we're a major distributor of Laminated Beams and Fire-treated Lumber and Plywood.
So whenever you need quality products, get in touch with someone who's got the heart to meet all your specialty lumber neeos.
Disdero. A specialty lumber distributor for over 30 years.
In Oregon, calltoll-fiee (8OO) 452-5737. West of the Rockies (except Alaska, Hawaii, New Mexico and Colorado), call toll-f ree (800) 547-4209.
P.O.Box42247
1504 S.E. Woodward Portland, Oregon97242 (503) 239-8888
During hot weather this procedure should be done more frequently.
-1-.
PRoPER charge and motion are essential t0 the life of a mainlenance free battery. Loosening the battery, and rocking it back and forth as it charges, helps to effectively recharge the batterv.
IOW-MAINTENANCE and bmaintenance-free batteries provide definite advantages over standard designs, but require periodic checkups to insure optimal performance.
"Don't let the names fool you,' ' said Bruce Kraeuter of the J I Case Construction Equipment Division's Technical Experience Center. "There are some important maintenance procedures that need to be followed to insure long life and dependability."
A low-maintenance battery requires the same maintenance procedure as a standard battery, but less frequently. One important difference is that the electrolyte levels of a low-maintenance battery should be checked after every 125 hours of operation, compared to every 50 hours for a standard battery.
If the electrolyte level is low, add distilled water or other clean water to each cell until the level is even with the ring at the bottom of the cell opening. If too much water is added, battery performance could be hampered and corrosion could form around the case.
"Maintenance-free batteries are not really maintenance-free," Kraeuter said, "in order to keep them operating efficiently and at full charge, it is important to periodically check them."
o Check the electrolyte level every 1000 hours of operation or every six months. (In hotter climates the level should be checked every 200 operating hours.)
o Vent holes can be found under the decal on the top of the battery. Like the low-maintenance battery, add distilled water to each cell until the level is just below the ring at the bottom of the cell opening. Make sure caps are correctly sealed.
o The battery top should be free of all dirt and moisture since both can permit electricity to flow from the battery to the ground.
Upkeep still necessary for so. called maintenance.free bat. teries. motion needed to maintain charge. electrolyte level, dirt and moisture free condition are musts.
o Clean all dirt and moisture from the top of the battery with a commercial product or a solution of baking soda and water-one tablespoon soda to one quart water.
o Flush the top with water and make sure the soda does not eet into the battery.
o Clean the battery carrier or rack and be sure that the battery is tightened securely.
o Clean battery posts and insides of terminals with sandpaper. After cleaning and reattaching the cables, spray the posts and terminals with a polyurethane paint to help retard corrosion. Do not use grease. It can create an insulating barrier.
Motion and a proper charge also are essential to the life of a maintenance-free battery which cannot reach its full charge unless it has motion. Although motion does not have to be constant, it should be about half the time the battery is being charged. When in use, the motion of the equipment, plus the operation of its charging circuit, effectively recharges the battery.
If the equipment stands idle for a
(Please turn to page 66)
QUESTION:
"Is there an easy way to determine delivery costs for shingles, wallboard and other materials that must be hand placed at the job?"
ANSWER:
There is an easy way, but most readers won't like the answer and won't believe that it could possibly cost so much. Take your cue locally from the charge made for service calls by tv and appliance companies. In most areas the cost will fall somewhere close to $40. Generally this covers the cost of moving one man and a pick up
or panel truck to and from the customer.
From that point on, the cost of the men and equipment per hour, applied against the time involved at the job site, will provide a fairly accurate placement cost. In practical terms, an $80 cost of a delivery stop on low margin, or small sales value, merchandise results in a losing transaction. Hence, many dealers just don't handle wallboard or shingles. Conversely, they get paid or charge for what they do or furnish.
The typical lumber and building material dealer is moving around in a 2Vz ton truck with two men, or with an off loading piece of equipment, in addition to the bigger truck and driver. As a general rule
you will be very close to identifying the stop costs involved in hand placement at the job site if you double the service call charge in your trading area.
Questions on delivery costs? Send them to this magazine at 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Wally LYnch will answer them in future issues. This is your chance to take advantage of his expertise in cutting your delivery costs.
Basil Slavens, Slavens & Sons, Cortez, Co., is the newest honorary member of the Mountain States Lumber and Building Material Dealers Association.
A teacher, he entered the lumber industry in 1926 as a part time clerk and yardman, working during school vacations at Jett Hardware and Lumber Co., Springfield, Co. After working for Jett in Pritchett, Co., and Farley, N.M., he went to California in 1935. In 1939, he returned to open a Jett Lumber and Hardware store in Cortez. He farmed in addition to working in the lumber yard until 1953 when he bought out the Jett family and formed Slavens and Sons. Until 1966 the business included operations in Blanding and Moab, Ut.
In 1971, Slavens incorporated the business and sold it to his son, Dale, reserving the privilege of working as long as he wished. Today at 84, he and his wife, age 78, are still helping out. Dale is president and Gary and Leslie, grandsons, are managers.
"It is our good fortune and privilege to work for and with our
children," Slavens says with pride. Elected by fellow lumber and building material dealers in Colorado, New
Medco, Utah, Wyoming and southeast Idaho, Slavens has been a member of the MSLBMDA since 1954. The selection was based on three factors: his contributions to the industry, his contributions to his community and his service to the association.
His activities in Cortez have included serving on the hospital board for 30 years, being a member of the city council, a past president of the Cortez Chamber of Commerce and a past president of the Lions Club. He was recognized as the Citizen of Many Years by the Cortez Chamber of Commerce in 1979.
Roger Wulf, member of the MSLBMDA board of directors and manager of the Boise Cascade yard in Aspen, Co., made the presentation in Cortez.
Other honorary life members of the association are L. A. Stookesberry, Economy Lumber and Hardware, Denver; Bill Lewis, Everitt Lumber, Fort Collins; Herb Hast, Sr., Hast Lumber, Commerce City; Walt Kellogg, Jr., Kellogg Lumber, Denver, and Wilbur Mead. Mead Lumber, Cheyenne, Wy.
Whether your job is as ornate as the famed Carson Mansion in Eureka, Ca., or as plain as a dog house, we have the experience and facilities to provide you with the unusual and uncommon in lumber, moulding and millwork items, as well as the ordinary, in any Quantity you need. If we don't have it, we can make it. Just ask. A In Redwood, Union Forest Products has MS and pattern lumber, architectural patterns; mouldings, mixed loads and units available LTL, TGpT and rail. A Also please inc[uire on clear Douglas Fir and Hardrvoods.
The Environmental Protection Agency's new restrictions on the major wood preserving chemicals, pentachlorophenol, creosote and inorganic arsenicals, appears to have little negative effect on the pressure treating industry.
The greatest impact of the decision will be felt by the retailer who will no longer be able to sell over-the-counter wood preserving chemicals for consumer use.
Use of the three chemicals will not be banned. but will be restricted to certified applicators or to persons working under their direct supervision.
In addition, the regulations will require protective clothing and, in some cases, respirators to be worn by those applying preservatives or handling freshly treated wood.
Pentachlorophenol manufacturers will be asked to reduce concentrations of HxCDD dioxin to 15 parts per million immediately and to one part per million within 18 months.
A consumer awareness program spelling out hazards of improper use and listing conditions for use of treated wood inside homes and commercial buildings will be required as part of the decision. Manufacturers will be responsible for providing retailers with consumer information sheets.
While coatings will be required to prevent skin contact with chemicals in some uses of wood treated with penta, no coatings will be required on millwork, moulding, plenums and permanent wood foundations.
Although it is expected that rhe banned chemicals will be removed from retail stores, most retailers appear to agree with the W. R. Grace Co, home center division spokesperson who said "It's too early at this point to know what effect it will have. We've had no chance to read the 400 page document detailing the regulations."
Charles Thomas, president, American Wood Preservers Bureau, Arlington, Va., commented that although penta was hit hard, the pressure treating industry came out "pretty good." He feels positive about the action as do most of the industry association executives. The American Wood Preservers Institute, Society of American Wood Preservers, Inc. and the National Forest Product Association proposed in February, 1983, many of the aspects included in the EPA decision including the implementation of a new consumer awareness program.
The Society of American Wood Preservers, Inc., Arlington, Va., is reviewing the new rules in detail, but their first impression is that "the news for the arsenical wood preservatives is great." Dave Lewis, director of governmental affairs, commented that the recommendations for handling were "good requirements" for working with any type of wood.
There's "on the whole not a lot to complain about" was the reaction of a Koppers Co. spokesman. His company, which already conducts consumer education progr€rms, produces Wolman preservatives of the CCA type, not affected by the ruling.
J. Warren Sullivan, Southern Pressure Treater Association, Shreveport, La., felt that with the exception of lowerering the dioxin content the rulings would have little effect 'on his members who are all certified applicators.
Unless there are challenges to the regulations, which would have the effect of staying them while administrative hearings were conducted, they will go into effect on February I, 1985. It was the EPA suspicion that some of the chemicals might cause cancer that triggered the EpA decision.
Berger & Company, an international commodities trading organization with 14 offices in ten countries, is proud to announce the opening of a new office in Sacramento, California to deal in
Bill Hanrahan, Jim Haas, Bob Glatt, division mgr.
We are also pleased to be a West Coast area distributor for CF&I steel products as well.
-
BERGER & COMPANY HAS OFFICES IN: San Francisco, Ca. (headquarters); Chicago, Il.; Colfax, Wa.; Fargo, N.D.: Filer, Id.: Grand Cayman, British West Indies; Santiago, Chile; London. England; Geneva, Switzerland: Nicosia, Cyprus; Buenos Aires, Argentina: Moose Jaw, Canada; Johannesburg, South Africa; and Taipei, Taiwan.
Weyerhaeuser prices are always competitive. You can count on it. You can also count on consistent quality of products at the best value in the industry. Day in and day out.
When Weyerhaeuser people give you their word, you can rely on it, Allorders will be shipped when promisedon time. No excuses. lf a problem does occur, wewill go the extra mile to satisfy our customer.
Weye rhaeuser-p roduced products are measured against rigid quality control standards. We will not cut corners. You can rely on Weyerhaeuser products to meet your performance expectations. Products purchased for resale by Weyerhaeuser will meet
the same demanding requirements. lf it comes fromWeyerhaeuse[ you can counton its quality.
Weyerhaeuser Customer Service Centers are conven iently located to meet the supply needs of our customersquickly and accurately. We work with our customers as partners, anticipating their needs and staying ahead with new products and new ideas. And ourTrading Centers are primed to give you prompt service on all direct millneeds.
You will always get a quick response, accurate information and insightful cooperation from the people of Weyerhaeuser. We are dedicated to solving customer problems, and working hard to be the prefened supplier. Your respect is Weyerhaeuser's top priority. We will never take it for granted.
Phoenix: (602) 269-3541
CALIFORNIA
Anaheim: (7 1 4) 77 2- 5880
Fontana: (7 1 4) 87 7- 6100
Fresno: (209) 486-6221
Hayward: (415) 786-1 700
Long Beach: (213) 436-8475
Los Angeles: (213) 748-5451
Sacramento: (916) 371 -1000
San Jose: (408) 297-9451
Sepulveda: (213) 894-4015
COLORADO
Denver: (303) 433-8571
OREGON
Eugene: (503) 461-0500
Portland: (503) 646-061 1
UTAH
Salt Lake City: (801) 972-5525
WASHINGTON
Seattle: (206) 854-3550
VYeyerbasrrrer
A forest industry representative has urged passage of legislation to permit return of federal timber now under contract at economically inoperable prices to the government through a purchaser "buy out" plan.
John F. Hall, v.p. of the National Forest Products Association, told Congress the most equitable solution to the problem of inoperable timber contracts is "to deal with the reality of the excess volume of timber under contract relative to current and reasonable anticipated market demand."
He supported the concept of contract "buy out," which permits timber purchasers to be relieved of their obligation on payment of a financial premium.
Hall defined the general position of the forest products industry this way: (1) there is a high probability of substantial timber sale contract defaults under current conditions; (2) return of a portion of these sales to the government is necessary; and (3) the overall good of the federal government, the industry, its customers and employees and many local communities is dependent on prompt action.
"Federal timber purchasers were squeezed between high raw material costs, low finished product prices, and prospects of only a moderate market demand," Hall explained.
"As of now, it is unlikely that much of this timber under contract will be economically operable under market conditions likely to prevail in the decade of the 1980s," he noted. Most companies do not believe that wood product prices will become high enough, even during the period of the [government's] new five-year timber contract extension, to make these sales economically operable."
Our qualitg lurnber co:n be taitored to gour exact speciJications: rougtg S2S or S4S, greery rrir dried or kitn dried- We cqn ship bg truck and troiter or bg rait.
All-vinyl window sales may reach an all-time high in 1984, if the sales performance established last vear continues its upward trend.
Following a year when competing materials either continued to lose market share or barely held their own, the growing demand for solid vinyl windows is viewed as an encouraging development.
"Based on last year's performance, the vinyl window industry seems well on its way to an exciting future," says Jack McDermott, v.p. of marketing for vinyl windows at CertainTeed Corp.
McDermott expects window sales in the industry to top last year's totals by 20-30V0 based on a projected volume of |.7 to 2.0 million units for 1984.
His optimism is rooted in an expanding economy marked by reduced inflation and increased consumer spending power. He believes vinyl window sales could also be aided bv aluminum price increases projected at l59o on top of the 25-3090 increases in 1983.
"With over 30 million homes and apartments over 25 years old and in need of replacement products, solid vinyl should enjoy an ever-increasing share of the multi-billion dollar window market," he said.
A Colorado developer believes buyers of moderately priced homes are willing to pay a little extra for the estimated 3090 heating cost reduction aided by Tyvek Housewrap, an air infiltration barrier made by Du Pont.
According to Thomas Maitland, vice president of Warner Properties, Vail Valley, "Energy saving features are often reserved only for homes where the extra cost can be absorbed easily by the buyer. However, we've found that Tyvek Housewrap is just as appropriate for moderately priced homes where cost-conscious buyers are looking for money saving ieatures. It is only a modest added expense, and homebuyers believe the value outweighs the cost."
Guests at the 3lst annual Inland Empire Hoo-Hoo Club ladies weekend at Palm Springs, Ca., agreed that "diamonds are a girl's best friend" as names were drawn for the lumber fraternity's traditional lavish gifts.
Patsy Stockstill and Eldra Gregson
won diamond necklaces with Marlene Tipton drawing a diamond/emerald ring. Wallie Schuh was the winner of a watch while Sara Fisher received a gold bracelet.
For golf prowess, Dorothy Bergstrom, Eldra Gregson, Irene Holquin and Marlene Tipton received golf shirts.
Ron Mason, president, recognized Dwight Hays, 1982 pres., and Terry Patrick, 1983 pres., for their contributions, presenting Patrick with a past president's pin.
Champion International has agreed to acquire St. Regis Corp. for $1.84 billion. The acquisition, which will make Champion the largest U S paper producer, may require selling certain St. Regis assets including building products operations to reduce the debt.
Andrew C. Sigler, Champion chairman and chief executive. will continue with William R. Haselton, St. Regis chairman and chief executive, becoming Champion vice chairman.
Hailing the American Hardware Manufacturers Association's International Tiade Forum as a major step in its commitment to address the trade problems threatening the U.S. hardlines industry, William P. Farrell, AHMA executive director, said "Tiade policy and legislation are now being shaped in Washington which will have an impact on the U.S. hardlines industry for years to come. AHMA is determined to take an active role to ensure that our members' interests are heard and protected."
Aspects of U.S. trade laws and policy directly affecting U.S. manufac-
turers were considered at the June l2-13 meeting in Washington, D.C.
Because steel quotas pose a threat to the American hardlines industry, AHMA in further action considered asking President Reagan to reject the International Tiade Commission's recommendation to place quotas on imported steel.
Pacific Northwest Trade Expo
Manke Tiading Co., Thcoma, Wa., will exhibit forest products and wood specialties at the 1984 Pacific Northwest Tiade Expo in Thcoma, accord-
If you're a wholesaler or distributor in the Los Angeles basin, Willamette's ready to fill your orders for top quality sheathing at Berth 199 in \7ilmington. Located in the Bay Areai You'll also find us at 2800 Alvarado Street in San Leandro, where we have the finest sheathing as well as studs.
We do all the warehousing so you won't have to. From a few units, to a truckload, just call us for a quote, then give us the specs. We'll have the goods on our dock, ready for your prompt pick-up. !7hat a way to save time and save some green in the Golden State!
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Albany, Oregon 97321-9990
503-926-7771
ing to import-export manager, Paul Hirsh. Ericsen Stairs and Colonial Cedar products are among those also exhibiting.
The exposition, largest of its kind ever to be held in the Northwest, will take place in the newly opened Tacoma Dome. Buyers from over 4O countries are expected to visit the expo October 2-4. Overall attendance is expected to exceed 30,000. Organizers estimate the event will generate first-year sales in excess of 40 million dollars.
A symposium on the management, processing and marketing of alder and other Northwest hardwoods will be held at the LaSells Stewart Center on the Oregon State University campus Oct. 30 to Nov. l.
The program will be one of the first to bridge the gap between the growth, processing and. marketing of the Northwest hardwood resource. Any person with an interest in any of these areas will find it most useful in understanding the factors which have limited the utilization of alder and other hardwood, according to a spokesman for the conference.
Solutions to some of the limiting factors will be introduced. When applied across the hardwood spectrum from management to marketing, they are expected to expand utilization of this valuable resource.
The cost of construction materials and labor across the nation increased an average of 3.890 in 1983.
Dodge Building Cost Indexes for 183 metropolitan areas in the United States show the greatest cost jump for the period, 6.390, was in the 16 cities in the Metropolitan New York/New Jersey region. The lowest increase, 2,3V0, was registered in the other areas of the Northeast and in the North Central states.
A second Second Growth group has been added by the Lumber Association of Southern California. It is forming in the San Diego, Ca., area for industry people 35 years old and younger. They will join the Second Growth group from the Greater Los Angeles area for a weekend conference at Rancho Bernardo each year.
The populority of elegont porquet hordwood flooring soons severol centuries. Once selected by Europeon nobility for poloces, monor houses, ond costles, porquet floors remoin the modern doy fovorite for those who oppreciote room wormth ond mognificent beouty,
Todoy, new ond exciting design potterns blend yesteryeor's best with 2Oth Century creotivity. The showrooms of Virginio Hordwood Compony feoture o vost selection of the finest porquet flooring in the world, Come in ond see for vourself,
Tony Ksidakis is new to sales, primarily cut stock, at The Nikkel Corp., Sacramento. Ca.
John Swedeen is now national accounts mgr., at Schlage Lock Co., San Francisco, Ca., according to John Gamble, sales and marketing mgr.
Roger H. Bengston, v.p. and gen. mgr., Manville Roofing Systems Division, has been named a corporation v.p.
Rick Birle is now v.p. and gen. mgr. of operations at Zynolyte Products Co., Compton, Ca.
Pete Bacchioni is now product mgr./resi- ' dential roofing at the building materials div. of GAF Corp.
Jim Summerlin, Sumwood, Inc., Los Angeles, Ca., has returned from a trip to 16 Southeast Asia countries, accompanied by his wife, Dawn. He attended the graduation of daughter, Lesli, from the Hong Kong International School and climbed Mt. Kinabalu in Sabah, highest mountain in Southeast Asia at 13.455 ft.
Curt LeMaster, LeMaster Building Sup- ply, Inc., Everett and Wenatchee, Wa., is a new member of the school board in Mukilteo, Wa.
Harriet Braunsten, v.p., Moreland Ace Hardware, Portland, Or., has been appointed regional director of the National Conference of Christians and Jews, Portland.
Scott Walker. is now co-mgr. at the 84 Lumber in Dublin, Ca.
Wesley Davis has been named mgr. of the new Sutherland Lumber Co. store in Salt Lake City, Ut.
Herbert W. Yandle, recent retiree from Hancock Lumber Inc.,^Lake Oswego, Or., was honored with the first annual "Herbert W. Yandle Employee of the Year Award."
Richard Danley is the new national sales mgr. at The Flecto Co., Inc., Oakland, Ca., according to Pat Murphy, v.p., sales.
Dwight Curran, DMK-Pacific, Fremont, Ca., and his wife, Linda, have vacationed near Angel's Camp, Ca.
Craig Cookingham has joined G&R Lumber Co., Cloverdale, Ca. He had been managing the now-closed Hopland Forest Products.
Al Bufkin, Sunrise Forest Products, Fallbrook, Ca., and Robert M. Sutton. retired from Fallbrook Lumber Co., got together for a Padre baseball game in San Diego, Ca.
Jack Wallace, mgr., American Standard's Seattle, Wa., district, has received a company award for top sales.
Dennis R. Huston is the new pres. of Chandler Corp., Boise, Id.
James U. Morrison is now group v.p.hardboard and John M. MacGregor, senior v.p. and gen. mgr. - hardboard operations, for Masonite Corp., according to William J. White, pres.
Jack Jackson is the new general mgr. at Escondido Lumber Co., Escondido, Ca. He had been with Canahl Lumber for 12 years.
Lyle Pearson is a new trader at McKenzie Trading Co., Eugene, Or.
Ed Nolte is now gen. mgr. at the Coos Head Timber Co., Coos Bay, Or.
Cooper Chitty is now in sales at Thomas Forest Products, Eugene, Or.
Jim Edens, Western American Forest Products, is back in Benicia, Ca., after a sailing trip on California's central coast.
Tom McHugh, Rolando Lumber Co. pres., is back at San Leandro, Ca., Hq. after a family vacation in Boston, N.Y. and Washington D.C.
Doug Williams is the new c.e.o. of Neiman-Reed Lumber Co., Van Nuys, Ca. Jack Barber remains v.p.-operations and Bob Neiman chairman. Sally Allman is new to industrial sales at their wholesale yard, reports Ed Langley, gen. mgr.
Leora Osborne is now a sales rep at Northwest Hardwood, Portland, Or. Douglas Bolton has joined sales.
William A. Whitsell is now pres. and c.o.o. at Copeland Lumber Yards, Portland, Or. Robert W. LaDeRoute is the new pres. and c.o.o. for Copeland Wholesale Co.
Diane Montoya, pres., States Industries, Eugene, Or., will chair the Hardwood Plywood Manufacturers Association's fall meeting in Portland, Or.
Noel Goodman is now corporate sec. at Edward Hines Lumber Co.. succeeding Raymond F. Brodl who has retired.
Bob Shepard is now lumber sales mgr. for Louisiana-Pacific at the Sierra Div.. Red Bluff, Ca.
Dick Warren, lumber purchasing mgr., Diamond Lumber, Inc., Sacramento, Ca., has retired after 32 years. Ibrry Sperling is now lumber and plywood purchasing agent, assisted by John Parsons.
Karen Powning has been named moulding and millwork sales assistant at Pacific Southeast Forest Products. Diamond Springs, Ca.
Kaj Lauridsen is now gen. mgr. of Alpine Lumber, Englewood, Co.
Joe Dashiell is now representing the Western Wood Products Association in Co., Ut., Wy., N.M. and Mt. Don Wallace is the Id. rep.
Ted Thnase is acting pres. of Lumbermen's, Shelton, Wa., replacing Larry Knudsen, who has resigned. Bill Cromett is the new exec. v.p.
Clint Bower, Mariners Forest Products, Santa Ana, Ca., is back from a business trip to In., N.Y. and Tn.
Bill Crabtree has joined Simon, Crabtree & Ryan, Lakegrove, Or., as a plywood sales trainee, according to Pat Ryan.
Robert "Rob" Ellingson is now v.p. and gen. mgr. at Ellingson Lumber Co., Baker, Or.
Ken Thim, Genstar Building Materials, Los Angeles, Ca., and his wife, Janet, are back from a Northwest vacation.
Craig Larsen, Western Wood Products Association export mgr., Portland, Or., is back from a business trip to the People's Republic of China.
Dennis Miller has been elected v.p. and general mgr. of Hampton Industrial Forest Products, a div. of Hampton Lumber Sales, Woodburn, Or.
William Gates, Lumbermen's Building Center, Palm Springs, Ca., attended the Ace Hardware convention and exhibit in St. Louis, Mo.
Chuck Kitchell is now selling for Klamath Studs, Inc. atLenz Siding (Chemult), Or.
Bill Sheridan has joined Pacific Supply, San Francisco, Ca,, as assistant sales msr.
Richard Miller is new to sales at Fremont Forest Products, Whittier, Ca., according to Pete Speek, pres.
Wayne Pridemore is mgr. of the new Price Savers Wholesale Club, Fife, Wa.
Gilbert Comstock, Weyerhaeuser Co., is the new v.p. of the Forest Products Research Society, Madison, Wi.
John R. Furman, chairman of the board of Furman Lumber, lnc,, Boston, Ma., has been elected pres. of the board of trustees of Tilton School, Tilton, N.H., succeeding John Charles Daly, former news anchorman and host of TV's "What's My Line," show.
Dan Harper, Pope & Talbot, Inc., Port Gamble, Wa., has been elected pres. of the West Coast Lumber Inspection Bureau; Ralph Lulay, Frank Lumber Co., Mill City, Or. is the new v.p. and Ralph Wallen, Boise Cascade, Healdsburg, Ca., sec./treas.
Allan Moran has been promoted to comgr. at the 84 Lumber Co. in Brea,Ca.
Tom Lapinski has joined industrial sales at Sierra Pacific Industries, Redding, Ca.
"Hy" N. Mighty is the new v.p. in charge of almost everything at MungusFungus Forest Products, Climax, Nv., according to Hugh Mungus and Freddy Fungus.
(Continued on next page)
We are a new company who purchased the former Edward Hines Lumber Co. mill at John D.y, Oregon. Our team of seasoned professionals is ready to provide you the quality Ponderosa Pine products you need.
All our lumber is wrapped in water-resistant paper unless otherwise specified. Our product line includes: 5/4 shop, 4/4 shop, 6/4VG shop, 4/4 commons,6/4 commons, 5/4 rough moulding and 4/4 selects.
Legislation had top priority at the 45th annual meeting of the Lumber Merchants Association of Northern California, held in Sacramento, Ca.
Members were briefed on four legislative issues being considered by legislators which, if passed, could have a serious impact on the building materials industry. Packets of information stating the position of the association were distributed to reinforce the briefing. During the May 20-22 session, members had individual appointments with their legislators to discuss the importance of the issues under consideration and present these packets.
Robert Simpson, deputy chief director, division of labor standards and labor commissioner, and Robert Graham, western regional representative of the National Tbx Limitation Committee, were among those participating in the briefing. Clyde Strouss, Fairfax Lumber Co., LMA state legislative chairman, moderated the presentations.
The meeting provided an opportunity for each member to act as a lobbyist for the industry and exchange views with their legislators on the issues. Members and their spouses also toured the newly restored State Capitol buildings.
Business sessions were conducted at the convention headquarters, the Red
(Cotttirtuad Jront previous page)
Charles "Pete" Belforte has retired as gen. mgr. of Setzer Forest Products after 34 years with the firm, according to H. C. Setzer, partner in the Sacramento, Ca., company,
Virginia Sauvageau has been promoted to asst. mgr. at Mullin Lumber Co., San Gabriel, Ca., according to John Mullin, pres. She has been with the co. 14 years. George Howard, mgr, at San Gabriel, vacationed for 2 weeks in Hawaii.
John Hollstein and Jim Frodsham, South Bay Forest Products, Orange, Ca., are back from a Canadian biz trip. Dennis Richardson has returned from a Boston to Florida East Coast sales trip.
Henry R. Harwell is now mgr. of marketing and planning for forest products mfg., Plum Creek Timber, Columbia Falls. Mt.
Lion Motor Inn, with James Leonard, SBS, Inc., Marysville, elected president of LMA for the 1984-85 year.
Others elected include Ron Silvera, Silvera Lumber Co., Antioch, lst v.p.; Embree Cross, Tiuckee Thhoe Lumber Co., 2nd v.p.; and Dale Winslow, Pacific Home Improvement Center of Atascadero, treas.
Don Johnson, Johnson Lumber Co., Kingsburg, was elected chairman of the Insurance Tiust with Bobby Rader, Mother Lode Lumber Co., Mariposa, elected as a trustee. New board members elected are Bud Spencer, San Ramon Valley Mill & Lumber Co.; Bruce Edgington, Santa Cruz Lumber Co.; Mack Giles, North Bay Lumber Co.; Robert Kimble, Sequoia Lumber Co., Visalia; and Roy Wallingford, AA Lumber & Doors, Santa Maria.
Newly-elected president Leonard announced his intention to visit dealers throughout the area with Harry Mendenhall, executive v.p. of the association. Scheduled visits will include the Stockton-Sacramento-Lake Tiahoe area, Aug. 14-17; Merced to Bakersfield area, Sept. 18-21 and San Jose to Fort Bragg, Dec. 3-6.
Arrangements are being made for the 1985 annual meeting to be held in the South Lake Tbhoe area. The 1986 confab is scheduled for Maui. Hi.
Bill Moore is the new director of sales and marketing at Denver Reserve Supply, Denver, Co.
Michael K. France is now mgr., facilities construction for Champion International Corp.'s building products operation. Charles Van Vleet is the new field sale rep in Santa Clara, Ca. Scott Gerber has the same job in Tustin, Ca.
Jerry Baltz is the new district mgr. at the Builder Marts of America Inc., sales office in Concord, Ca. Maggie Whelchel, sales supervisor, Greenville, S.C., and Dale Repshas, Portland, Or., forest products office, also have transferred to the new site. Chuck Carroll is sales mgr. for Aid-in-Management, a div.
Jane M. Rubsamen is now mgr., corporate relations, for The Flecto Co., Inc., Oakland, Ca., according to Bradley W. Baker, director of marketing.
Melvin R. Martin and Robert Downing are new market specialists at Charlton Industries, Inc., Redmond, Wa.
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ratios of prime pigments, it is blended to retain its appearance while protecting from the elements.
Elegance, an interior house paint, is said to guarantee one coat coverage and to stand up to abrasion, scrubbing and prolonged high moisture conditions. It is available in latex flat and latex semi-gloss.
Both lines can be custom mixed.
American Forest Products Co. has introduced its newest computer stand and bench in its Encore line of readyto-assemble and finish furniture.
The stand offers computer users ample, yet compact workspace including two shelves for computer keyboard, monitor and disk drive set-up.
Noranda Building Products Company has a new casement bay window incorporated with a roofing system.
The roofing set includes a crown roof, knee brackets, and head and seat boards. The unit is offered in seven sizes.
The windows can be triple-glazed and ordered in either white or bronze electrostatic paint finishes.
The new Closet Maid sliding basket system by Clairson International offers a solution to storage space problems in small homes.
The vinyl-coated baskets with frames can be stacked or placed side by side to provide drawer space in closets or general storage areas.
Basket rims measuring 13'x19", l6'xl9' and 19'k19" each are available in depths of 3 5/8",7 l/2" and ll l/4', front and side entry.
Made of extra thick-cut western pine, the furniture features contemporary rounded corners and eased edges. Both pieces are precision grooved and predrilled for reportedly easy assembly.
The stand and bench come in a kit with everything necessary for complete assembly, including hardware, glue and easy-to-follow instructions.
Lennox Industries Inc. has introduced a new model of the HSl4 twospeed condensing unit, the Power Saver, which has a seasonal energy efficiency ratio of 15.0. Reportedly, the unit is more efficient than any residential unit presently rated in the AirConditioning and Refrigeration Institute directory.
Zynolyte Products Co. has introduced two new exterior and interior house and trim paint lines.
Defender is designed to withstand severe weather conditions and is available in latex flat, latex semi-gloss and latex high-gloss. Formulated with top quality resins, combined with high
It is available in 3, 4 and 5 ton capacities for residential or light commercial applications. A variety of indoor evaporator units can be matched with the Power Saver for upflow, downflow or horizontal use. The U.L. listed unit has been tested and rated according to Department of Energy standards. Its efficiency is due to its two-speed compressor which automatically shifts speeds to match cooling demands.
Designed to provide dehumidification only when necessary, it sets the evaporator coil temperature above or below dew point. The large U-shaped condenser coil is constructed of copper tubing and aluminum fins.
Arlgusl,1984
From Sunrise To Sunset
Morning Sun and Midnight Sun entry doors by E.A. Nord Co. feature a leaded glass round insert almost 2 ft. in diameter.
Madeof western hemlock, the doors are designed in turn-of-therentury Victorian style with clean cut contemporary lines. The leaded glass inserts are framed by curved rails and raised panels.
The leaded glass in the Morning Sun is fashioned of clear glue-chip glass. The Midnight Sun is similar with accents of deep ruby red.
The doors are said to be easv to install in both remodeling and ne* construction projects.
A new sliding patio screen door featuring a high-tensile extruded aluminum security grille has been introduced by Juralco.
Made of a heavy duty mesh which cannot easily be bent or cut, the screen door provides strong protection.
The door is available in two models. One is engineered to fit on the existing screen door track while the other must be retrofitted to the outside of the entrance. Both models feature a double-cylinder deadbolt security lock along with stainless steel rollers for the bottom.
For more information on New Products write The Merchant Magazine,4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660.
Please mention issue date and page number so we can process your request fasterl Many thanks!
The grilles come in a variety of designs including diamond, oval and lattice-weaved patterns, and are available in bronze, white and clear anodized finishes. Widths offered are 30'.36'and 48".
A residential skylight system designed and engineered for installation on the roof or from inside the house is new from APC Corp. Called
Dayliter Roof-lights, they come in two weather tight sections, one for handling and one to permit installation from within the house.
The skylights use a twin layer construction for energy saving insulating dead air space. Clear or bronze safety glass maximizes optical quality and controls the desired level of light entering the room. An earthtone finish blends in with most roofs. The two sections are packaged in one carton.
New from Hyde Tools is the series 105 line of black and silver lifetime scrapers.
With a no-slip textured surface of polypropylene, the scrapers are guaranteed against defects, breakage, and excess wear with normal use. Their oversized knobs and recessed heads give the user a sure grip and maximum pressure control, and the elliptical handles fit naturally in the palm for comfort.
The tools have a patented design for good surface contact and quick paint and varnish removal.
Burglar Bars from John Serling Corp. are a new security product to protect windows.
For double-hung windows, bars can be mounted over both upper and lower sashes, or over the lower sash only. For higher or wider windows, there are long models that can be installed vertically or horizontally.
Made of solid steel, the 3/8 " bars are welded to heavy channels and are enamel-finished. All models are adjustable by sliding bars to the window width before fastening them in place. Bars are spaced 6" apart on
center.
The bars have a built-in quick release in the locking arrangement to permit opening for fast exit, or access for window cleaning. The release control box is away from the window, only within reach of those inside the room.
Shindaiwa, Inc. has a new electric chain saw, model ll0, designed for heavy duty and built for durability.
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The tool offers many features including all-metal drive gears, dl ballbearing construction, heavy-duty brush holders, and easily-detachable brushes. In addition. it comes with a plunger-type oiler, an oil tank sight gauge, screw-in bearing supports, a 2-step safety switch, and a removable sprocket.
The 7 lb chain saw comes standard with a 14" cutting bar.
The new IFO Cascade toilet from Colton-Wartsila, is designed to use only one gallon of water per flush, reportedly reducing household water use by as much as 8190.
The Swedish designed toilet works in a conventional way by gravity, without any boosting to make up for reduced water requirement.
Scandia, an economy water saving model which uses less than 2 l/2 eallons per flush, also is available.
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An energy-efficient exterior French door with insulated glass that is said to reduce heat loss by as much as 4O9o is now available from Morgan Products Ltd.
Offered in l0-lite and 15{ite desiens in both Ponderosa pine and Doug-las fir wood, the doors can be used in new homes as well as remodeling.
The insulated glass serves the dual purpose of providing passive solar
gain, as well reducing heat loss. The individual panes of 5,/8 " tempered, insulated glass are glazed with a weather tight bedding compound.
Klean-Strip torch fuel designed for use in garden and patio torches is new from Klean-Strip.
The clean, bright-burning fuel, which is reportedly easy to light, contains citronella. It can be used in any outdoor wick-type torch and is available in quart and gallon size cans.
A new estimating tool from Tiade Service Publications, Inc. eliminates the need for mechanical measuring devices and counters.
The tool consists of a scaler for measuring and counting, and a calculator for display, calculations and storage. The calculator, which has a computer with 90 memories for storing take off information, interfaces with almost any computer.
The scaler plugs into a standard ac outlet or operates from a self-contained power pack. An optional printer is available.
Easy-Mask, a new painting tape from Daubert Coated Products with adhesive-backing, is made of high quality kraft saturated to prevent bleed-through. Strip-coated with an acrylic adhesive which reportedly will not dry out, damage finishes, or leave a residue, the tape is also said to not stretch, making sharp, straight edges easier to achieve.
Useful for tiles, windows, baseboards and mouldings, the tape applies without a dispensing machine. It is available in 400 ft. rolls from 3 " to l2" wide.
New from Sylvax Corp., the Inogon level and angle indicator provides direct numerical readings of angles with a precision of 0.2'.
The tool uses a new optical technology that is said to eliminate parallax errors. It has an angle indicator calibrated in degrees that fits into a rule indicating inches and centimeters and is available in lengths of 10", V|" and 48", magnetic or non-magnetic.
Rex U.S.A. Tool Corp. has introduced a new 5-piece set of carbide tipped masonry and concrete drill bits for rotary and percussion drilling.
The carded set contains 3/16', l/4', 5/16',3/8' and l/2" diameter bits, all rated for drilling masonry, tile, brick, plaster, marble, stone and concrete.
The line features an exclusive 4 + flute design for faster dust removal, and shock-proof carbide tips which reportedly penetrate faster and stay sharp longer. The set includes a reusable clear plastic protective case.
The drill bits range in size from l/8" to I " in diameter, and from 3 " to 12" in length.
Elkay Manufacturing Co. has introduced a matching faucet, bath and shower valve with deluxe Crystalac handles.
Equipped with 2.75 GPM water saving flow restrictors, the faucet features a clean line wide-spread spout with aerator and pop-up drain assembly. The handles rise on either side from a concealed mount. The faucet comes with l/2" I.P. shanks. The matching tub and shower valve has universal fitting inlets.
A new prefinished Chardonnay Oak door from Simpson Door Co. simulates the look and feel of natural stained red oak with a three-ply embossed prefinished hardwood veneer face.
Easy to clean and stain-resistant, it features a tough solvent-based finish which reportedly makes it a good choice for high traffic areas in the home.
Standard sizes are available in either solid or hollow core designs, as well as two-door and four-door bifolds. Matching prefinished jambs and casing can also be obtained.
A new aerosol Spray-Gun from Howard Ross Group, Inc. snaps on to any aerosol spray can, making the container into a professional spray gun.
The adjustable tool has a metal clip design which bonds tightly while in use. The container can be shaken by grasping the spray gun handle.
tend the life of wood shake roofs which reportedly need to be treated every three to five years. It can be applied to new as well as existing roofs.
The Big Button Telephone with oversized highly visible numbers which require only a very light touch is new from Verit Industries.
In an op-art design, the white telephone has fully modular cords and a tapered handset with tone dialing. It is packaged in four-color litho cartons at a suggested retail price of $49.95.
Wood Roof Systems has introduced a new product to maintain wood shake roofs and to help preserve their natural beauty.
The special formula can help to ex-
There ore speciolty gomponies, lhen lhere is
MARINER'S
Hordwood Lumber X
-The woy you like it
-Rough or surfoced or SLRIE
-Ooks, Birch, Ash, Teok, Mohogonys, etc
-Alder, Wolnut, Pine
Hordwood Plywood
-00k, Ash, Louon, Birch, Teok, Mohogony, etc
Red Ook & Pine Mouldings
-Bose, Cosing, Crown, Jomb, Poneling, etc
Red Ook Stoirporls
-For outhorized deolers onlv
Complete Custom Mill
-Ploning, Detoil, Ripping, Cut-toLength
-Lorge Librory of Stondord & Custom Knives
fust, Courteous Service
-PreTollied Ook & Alder Bundles
- Fost Deliverv
-Streomlined Will Coll Service
Morine Produch
- Glue
-Morine Plywood: Teok, Fil Mohogony, Cobin Sole
Plus Much More
-Quortersown 0ok, Honduros
Mohogony
-Aromolic Cedor Shelving & PlWvood
-lO" + wide 4/4 Wolnut, os long os stock losts
AVAII.ABI-E IN AtL POPUI.AR SIZES AND THICKNESSES
A HANI) HELD edger lor use in relaminating scarls smooth, uniform bevel edges. lt is from the lvlica-Nife Co.
Two slurry pumps for use in applying ceiling and wall textures and other mixtures are now available from HyFlex Corp.
Units feature a free-flow hopper design, low maintenance due to having no oil seals or bearings in contact with the mix, quick attach fittings to assure fast clean-up and remote on-off controls at the wand.
The smaller model has a 15 gal. hopper and produces up to 2,500 sq. ft. per hour coverage. Applications include waterproof coatings, vinyl textured coatings, cement base textured plaster and paints, concrete surface toppings, block fillers, and selfleveling underlayments.
The larger model is designed for on-job use and easy passage through 32 in. door openings. Its hopper holds six cu. ft. (30 gal.) with an extension.
REDWOOD . CEDAR
DOUCLAS FIR. HEM-FIR
PINE COMMONS. PLYWOOD SIDINCS
CEDAR SHAKES & SHINCLES
TREATED STOCK
MASONITE BRAND S
PLYWOOD SHEAT
DirectMill T&T or LCL from our 1286 North Stockton,
Excel's new Carlyle, a cherry-wood look-alike kitchen cabinet design, features raised panel doors with a cherrywood finish on a maple cabinet.
Many convenience features are built into the cabinets. They include slide out shelves in most base cabinets, adustable shelves in wall cabinets, self closing doors, a variety of hardware styles, and a velvet smooth drawer suspension system.
Style options such as leaded glass doors, matching range hoods and a storage system are available to meet individual planning needs.
The Homelite Division of Textron Inc., has two new lightweight portable generators, the 600-watt Homelite Lightnin' Bug and 1,400-watt HG model. Both include as standard equipment a safe range volt meter, low oil shutdown and indicator light, simultaneous AC/DC use and brushless type, rotating field AC generator.
A four-cycle, 70.6cc engine, weighing 46 lbs., lTVz " high, lTVz" long, 7-7 /8' wide, can run up to four hours at full load on a single tank of fuel at an operating noise level of 56 DBA at25 ft.
The larger model with a four-cycle l45cc engine weighs 82 lbs., is l6tA" high, 123/e " wide and 20" long. It can operate up to four and one-half hours on a tank of fuel at full load and has a level 66 Dba at 25 ft.
Both feature a recoiling starter and an electronic ignition. Controls and instruments are grouped together. Guards on the muffler protect from burns.
Rainbow Awning from T J. Bottom Industries, Inc. is said to be easily installed by the week-end do-it-yourselfer.
Made of Textilene Sunsure, a vinyl coated polyester, the product is available in a variety of colors and patterns in widths of 31", 37',48",62" and 74',.
The awning with its corrosion-resistant components is individually packaged for easy assembly and installation.
Chaparral II from Owens-Corning Fiberglas Corp. is a new glass fiber roofing shingle with a dimensional appearance.
The rustic looking shingles feature randomly sized tabs in a variety of colors. Their glass fiber reinforcement makes them moisture resistant. They also resist curling, blistering and buckling and are Class A fire rated.
The shingles, which measure 39-3/8'xl3-5/8", come 72 shingles per square and three bundles per square. The product can be applied over existing standard size asphalt shingles.
New from NuTone, a central cleaning system, model 357, is packaged in one l5'xA'x30Yz " carton with all materials required for a typical 2-inlet installation.
The package contains a l% hp. power unit, a 32 ft. flexible hose, a tool set and hang bag, along with two mounting plates, two automatic inlets, all mounting hardware and basic fittings for simple installation. Instructions are also included.
The UL listed model has an automatic reset motor protector.
The new Tiilkto telephone system from Tiillium provides a remote dooranswering capability in addition to functions such as paging, intercom, monitoring, conferencing, speed dialing and redialing.
Sold on a component basis, the system can be adapted to meet specific needs. Besides the door-answering unit which permits answerback from any station, the system consists of a control, page and monitor.
Each system can accommodate up to five pages and up to four monitors. The intercom page provides two-way communication between one or all stations with hands-free answerback.
The new Thunk-Rite. from New Venture Products, is designed to hold packages upright without spilling in a vehicle.
Made of lightweight sturdy aluminum, the trunk organizer needs no tools to install, and fits station wagon, lift back, sedan, van and pickup. It adjusts from 4" lo 76 " wide and 18" to 30" deep.
Used to hold groceries, plants, luggage or anything else that must be secured while the automobile is in motion, the device can be switched from vehicle to vehicle.
American Hardwood Industries has introduced a new line of Redi-touse. hardwood boards and mouldings.
Made of the highest grade kiln dried Appalachian hardwoods, they are available in red oak, poplar, hard maple, ash, cherry and walnut. The boards come in a variety of widths and lengths of 3',4',5' and6'.
The mouldings are offered in 7' and 8'lengths in modern and Colonial stop, casing, base, and 3 " chair rail, chair rail and cap combination, 2" crown, and3/4" cove. In addition, I l/4' and 3/4" decorative shelf edge is available.
LUMBER CO.IINC
Oldest Name in Redwood"
Retail lumber dealers and their contractor customers were among the guests at Weyerhaeuser's First Choice Vendor's Fair held at the company's
Designed to expose those attending to the many new products and the di-
versity of the First Choice concept, the fair, May 22, offered tours of the facilities as well as a view of the varied inventories. A western barbeque and door prizes added to the sociability.
Plans are already underway for a second fair in May of 1985. Max Whitworth chaired the committee for this year. Working with him were Dick Hipkins and Jim Ross.
The Handyman division of Edison Brothers Stores, Inc., has agreed to sell 15 of its 21 Homer's stores in Oklahoma City, Ok., and Texas to Ross Stores. Inc. for an undisclosed price.
"The sale of these stores will permit us to concentrate our financial and human resources on an accelerated expansion program in our other markets. Negotiations are currently underway for nine additional Handyman locations in its remaining trading areas," notes Harvey W, Rosen, president of Handyman. The division has 56 home centers in California. Arizona and Oregon.
In 1983, sales for the 77 store Handyman division were nearly $240 million, an increase of about 2090 from the previous year. For the first six months of 1984, sales increased at an even greater rate, the company said.
Ross Stores, based in San Francisco, Ca., operates 38 off-price fashion apparel stores.
The Bel-Air Door Co. has established a fully-staffed office in Kaohsiung, Taiwan, Republic of China, to expedite shipments and monitor quality control, according to Bel-Air chairman and president Samuel M. Fineman.
Along with the new import program, Bel-Air products will also include its new line of exclusive designs in teak as well as rosewood from Thailand. An additional new door line features their exclusive designs made in "Bel-Air Oak."
The Alhambra, Ca., firm stresses that the new lines will be priced very competitively and will be offered to a selected few distributors for limited national distribution to ensure adequate
F
Victor Posner, a corporate takeover expert, is being tried in Miami, Fl., on criminal charges of evading more than $1.2 million in federal income taxcs betn'een 1976 and 1919.
Chairman of NVF Co. and Sharon Steel, he also heads DWG Corp. rvhich includes Evanite Fiber Corp., Er"anite Hardboard, Inc., Evanite Permaglas, Inc., Evanite Battery Separator and Evanite Glass Fiber, Inc., all tbrmer Evans Products' dir"isions. Posner recently acquircd Royal Crown Cos.. Atlanta. Ga.
He is accused ol conspiring with a Miami real estate appraiser to inflate for tar purposes the value of land he donated to Miami Christian College, a tax exempt organization. The appraised value on r.vhich Posner based his tar deduction was three times the fair market value of the property, a federal grand jury alleged.
If convicted on all counts, Posncr could face rrp to 40 iear5 in nri\on and a $75,000 fine.
11
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EEADING my junk mail (it floffsets lumber biz boredom) a Mt. Prospect, Il., outfit advises: "CONGRATULATIONS on the im-
Following up on lost month's reminiscence, (seeThe Merchant, July, p. 66) longtime lumberman Steve Freeman herewith remembers the huge lumber volumes of yesteryear as he "interviews" himself on those halcyon days-ed.
portant 35th Anniversary your firm is celebrating in 1984."
Egad, those Mt. Prospect snoopers are right; 35 years of peddling this stuff! And there were a few years preceding when I shilled lumber for another firm.
Yet on this apocryphal occasion not a single reporter or feature writer has beaten on my door for an interview. Damp on them; I'll interview myself:
Q. 35 years! How does it feel?
A. Hmmmm. Well, let's say like being married to the same woman for that long a period.
Q. I think I understand. You have, however, engaged in outside activities. Is that not somewhat mitigating?
A. Absolutely. Very helpful in staving off Alzheimer's Disease.
Q. What changes have struck you over the years?
A. Many. In those earlier years there were many very large retailers [in Southern California] that are no more. They closed shop or sold out. There was Hammond, Owens-Parks, Consolidated, E. K. Wood, PattenBlinn, San Pedro, Sun, Rossman, Whiting-Mead, Ward & Harrington, Roseburg, P.D. Starr. In San Diego we had Western, Dixie, San Diego, Benson, Century, National.
Q. They used a lot of lumber?
A. Damn right. We lumbermen of that era have often discussed it. We're convinced that the quantity of lumber, the footage that came into Southern Cal in those earlier years far exceeded what has come down ever sinceeven through the more recent boom years.
Q. How do you support what you say?
A. Although there seems to be no valid records, bear in mind the sizes of
those earlier day yards. In one year (I cannot tell you just which one) Dave Miller, Sr., of Moore-Oregon told me he had shipped 88 million feet of cargo into Hammond. And Hammond, of course, was buying from many other mills as well.
Cargo was a big factor. The Oliver J. Olson Co. ran eight ships constant- ly. At the same time W. R. Chamberlin Co. was operating three vessels. And a few coodle-moodle operators were pot-shotting here and there. Booking a 5 million foot cargo order was not uncommon.
And rail shipments were big-very big. A 60 car order hardly raised the blood pressure. Even moderate sized yards seemed to have l0 or more cars on their sidings at all times.
Q. But wasn't handling much slower in that period?
A. Right. The packaging of lumber had not come about. Cars were hand loaded and unloaded stick by stick. So it was with the stowage and discharge of cargo. Thus turnabout was indeed slower. But hardly commensurately so.
The post WWII building boom was
perhaps the greatest ever. Entire cities -Lakewood, Ca., for one, were built. Moreover, houses then used more lumber.
Q. Weren't there many more sawmills then?
A. Many, many, many more. One behind almost every thick tree. And the production from our Northwest was enormous: as was the local consumption.
Q. How do you see the future?
A. The New York stock market is enigmatic. Ever present are the hi-tech analysts predicting whatever you may wish to hear. Yet the convolutions and vicissitudes of that market are mere squiggles compared to the barrel-house flip flops, the peak-valley gyrations of lumber. Henry Kaufman of Salomon Brothers would soon become a gibbering idiot were he to assay lumber prognostication.
Q. Interesting . . but what is your prediction?
A. I've only been in this thing some 35 years. Give me time. Try my 35 years hence.
A new slide/tape presentation on performance-rated panels for sales training or clinics is now available from the American Plywood Association.
The l5-minute program covers characteristics, specification and use of APA Performance-Rated Panels. including conventional all-veneer plywood, composite panels, structural particleboard, waferboard and oriented strand board.
The show explains performance standards which APA has established for Sheathing and Sturd-I-Floor, illustrating how span ratings, exposure durability and other properties are represented on APA trademarks and contribute to the end-use performance of the panels.
The program is available on a l4-day free loan basis, or it may be purchased for $50. The package includes slides in a carousel, a cassette tape of the script with automatically synchronized signals on one side and audible cues on the other and two copies of the program script for live presentations.
In-depth sales training sessions also are available from local APA field services representatives.
lFOlOn is important. It can Ymake you feel good, give you status, improve your appearance, change your mood or increase sales if you're a home center executive sawy to current trends.
For the remainder of this year and into spring and summer 1985, color experts see color in home decoration as a matter of taste.
A spokesman for The Color Box in New York says "There are as many color choices today as there are themes." No one color palette is predominating. The Japanese influDon Heller Soles
Home colors change quickly with fashion paint, wallpaper, floor covering, home furnishing sections must keep up with trends . . . ways to improve color sense.
ence, French country, art deco, nouveau and Persian/Indian have all emerged along with life-styles labeled post-modernism, neo-classic, pop art and the not quite white room.
As a result of so many color choices, the most important new direction is the addition of natural hues. This is not strictly a white-gray-beige palette, but an emphasis on refined colors such as those found in nature, the colors of sand, stones, marble, woods, animal skins, spices and herbs. Homeowners have found these to be comfortable background colors capable of creating harmonious colorways.
Ready-to-wear influences colors used in the home. The recent collections of the European, Japanese and American designers have focused on a more neutral palette, often layering three or more natural hues. Neutralized grays, pinks, yellow, greens and blues are part of this category.
The palettes (a term used by decorators to indicate color groups) influencing home furnishing at this time include:
Chameleons-light natural colors which tend to change color when used with stronger colors.
Country Naturals-mid-tone naturals, slightly weathered in character.
Camouflages-deep naturals that combine with the above palettes to form the group of natural colors.
Retrospectives-chalky brights often used with white, such as found in gingham, chambray and Early American colors.
Caravans-warm brights used against naturals.
Classics-spicey deep colors liked by both sexes that emphasize, accent and dramatize.
Influential color families for both contemporary home and wardrobe fashions include the browns, grays, yellows, neutralized blues and greens, reds, blues, white and black. All of these tend to be the colors found in nature, shades of cinnamon, hemp, lime, pine needle, rose, peacock.
Designs for pattern materials such as wallpaper are being influenced by deco, Japanese and Persian,/Indian as well as the classics. Architecture and furniture trends influence pattern with the gap between residential and commercial furnishings closing dramatically.
Small scale geometrics such as those found in architecture, geometrics and florals showing the Near East influence, soft watercolor-like large scale florals reminiscent of Monet and Renoir, marble and Oriental designs are coming into popularity.
Texture also is big news in home fashions. Exotic weaves such as those found in Haitian cottons, Berber carpets and Indian madras as well as the nubby homespun products influence vinyl wallcoverings. Textural finishes such as the faux finishes of trompe l'oeil, marble, granite and sandblast flourish.
Country and contemporary designs for walls in the kitchen and bath are available to coordinate with appliance colors in the kitchen and fixture colors in the bath. The classic look of chambray, Oxford stripes, small dots, tickings, petite checks and cross hatch motifs in a palette of soft bright yellows, pinks, red, teal, chambray or navy blue, charcoal, black and white used with lots of white create clean, crisp environments.
Many of these color influences already predominate in the home center market. Pastels are found in the bath sections. often accented with
crystal or ornate brass fixtures as well as in the garden section for pots. The natural sands and saddle browns are seen more often than the bright oranges and greens in outdoor furniture.
Wallpaper books offer a symphony of color and texture with the paint section carrying harmonizing colors.
The home center buyer who is unsure of his color selection will find it helpful to educate both his color sense and taste by reading the consumer home magazines, touring home furnishing stores and model homes where the colors of the moment abound. Often he will find that the Tabasco of today is the dark brown of yesterday.
Lumbermen's, a division of Lanoga Corp., has donated $15,000 to Linfield College in McMinnville, Or.
Scott Roerig, vice president and general manager of Lumbermen's Oregon division, presented the scholarship check. The funds will be used for a student needing financial assistance with an outstanding leadership record as well as an established scholastic base.
Boa.t builders, furniture makers, cabinet makers, etc. have found rt lne one sure answer to correcting wood defects, fillins wooo cracks, gouges, covering countersunk nails and screws. -
Ready to use right out of the can, Famowood applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. Waterproof and and will wealherproof when properly properly applied l;e,fili.:. 16matching wood coto's
htblicotions lor the Industry since MI
Crow's Buyer's Guides
Thousqnds ol Producers, Wholesolers, ond Distributors in one qttroctlve volume: Lurnber Guide, $79.50
Plywood/Pcnel Guide, S6 g. S0
E you're paying more, you're paying too much.
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(Continued from page 35)
great length of time, however, this motion must be achieved in other ways to effectively recharge the battery.
Kraeuter recommends loosening the battery tie-downs and rocking the battery back and forth as it charges, but he cautions against extremes.
Along with motion, the proper charger is essential for recharging the maintenance-free battery. A minimum of 16 volts is required to recharge the battery, when most batteries are fully charged at 14.6 volts. Too much voltage, however, like a 24-volt charge, can destroy battery plates.
To ensure that the battery is operating at maximum efficiency, the following three tests are recommended:
(1) Specific Gravity Test gives an accurate reading on the condition of fluid contained in the battery cells, showing the level of charge in the battery. Using a hydrometer equipped with a thermometer, check each cell's specific gravity. If the specific gravity between the high and low cell is more than .050, charge the battery and test it again. If the difference in specific gravity is still more than .050, discard the battery.
(2) The Three-Minute Charge Test gives a good indication of the battery's internal condition. It is important to put the battery in motion to get a proper reading. Remove the battery from the equipment or loosen the tie-downs. Connect the charger leads to the battery and adjust for the highest charging rates, not exceeding 4O amps for a l2-volt maintenancefree battery.
(3) The Battery Load Test provides a reliable indication of cell condition and determines if there are any internal shorts in the battery. For accurate results, this test must be performed with the battery in motion. Remove the battery or loosen the tie-downs. Connect the voltmeter, selecting a range from Gl6 volts and follow the same procedures used when performing this charge test on standard or low-maintenance batteries.
"There are many maintenance-free batteries operating at only 70Vo of their capabilities because equipment owners don't regularly perform the proper tests or charging procedures," Kraeuter said.
Performing these recommended tests could save the life of the maintenance-free battery and save the owner money at the same time.
(Continued from page 32)
in Angel Fire, Carlsbad, Roswell, Farmington, Rio Rancho and Gallup. Stores in Clovis and Santa Fe bear the s:une name, but were sold to others in 1960. The single Colorado unit is in Crested Butte. Las Vegas is the site of the Nevada store. California stores are situated in Southern California in Palm Desert and Indio.
The stores are in direct competition with the big chains and the discounters, according to Bob Houston. In Las Vegas they are competing against the recently opened Home Club, a membership type home center operation, but he stresses that their stores have an advantage in that they offer full service. "Service is the name of the game," he explains. "Our sales people can answer questions and help the customer to buy just what he needs as well as tell him how to use it. "
The ideals of old fashion service and quality products are consistent with the company's slogan of "Lumbermen Since 1884."
Revitalization of a long standing industry organization is underway with lumbermen Bob Gerheart and Steve Ellis spearheading the reorganization.
Dubs, Limited, established durine 1948 in Northern California bv DavE Davis and a small group of lumbermen, recently celebrated its 36th year of golfing-based existence, meeting at the place of its origin, The Meadow Club, with Davis as the host.
Over the years, Dubs has drawn
(Continued from page 15)
through the ad in a logical manner
o Vary the type sizes, but don't clutter the ad with a lot of different type styles.
Your Yellow Pages representative can offer suggestions for writing concise copy and creating an uncluttered layout. If red ink is available in your location, you might consider using it for extra emphasis.
The size of an ad is determined by two factors: budget and what you want to say. You may want to include a photo or drawing to add visual interest and variety to your ad.
After creating the ad, you must determine the headings under which it will be displayed for maximum effect. Most directories have over 13,000 headings, designed to make it easy for users to find the specific products and services they seek.
Although you will probably want to advertise under the primary heading "Building Materials," other headings you should consider: "LumberRetail," "Hardware-Retail" and "Contractors Equipment and Supplies. "
You should also consider that peo-
from the Northern California wholesale and retail fraternitv with the addition of a strong repiesentation of sawmill and transportation people, but the recession of the last few years has reduced the ranks.
The list of Dub's presidents reads like a Who's Who of the Northern California lumber industry. Del Travis, Fred Ziese, Hollis Jones, Ev Lewis, Bill Johnson, Tom Jacobsen. Herb Eaton, Dave Graber. Paui Gaboury and many others have kept
ple in surrounding communities might not be able to find the particular services they want in their own neighborhood. Invest some advertising dollars in neighboring directories to broaden your market area.
By examining all the options and answering your prospects' questions, you can make the best use of this advertising medium.
Dubs alive and healthy.
Dubs is mostly fun. The format is simple-they play a different golf course every month hosted by a Dubs member belonging to the club. Golf is followed by dinner with lots of friendly communication. Once a year they entertain their spouses at a dinner dance in Carmel.
Open to any Northern California lumberman who plays golf, the organization is a tradition in the industry.
An additiond 532,000 sq. ft. of exhibit space will be available for the 1986 Hardware Industry Week/ National Hardware show as the result of an expansion of the McCormick Place exposition complex in Chicago, il.
Ground breaking for the additional space will take place this month.
(Continued from page 16)
hand out. The sources for hand-out literature are manufacturer's brochures and do-it-yourself guides.
o Offer incentives to buy and let them know the prices of products uP front. Economy has a drawing to give away a coupon worth a discount from 2-l0o/o off, good for 30 days. One of the most successful promotions at a clinic was a truckload sale of windows. They offered 3090 off the manufacturers list price on orders placed within the month. They took 39 orders and made $56,000.
a Involve the participants with questions and answers and offer hands-on learning where possible. At the floor tile clinic Economy had 100 people sitting at 12 tables laying sample boards with ceramic tile. At the kitchen remodeling clinic they had 50 people sitting at six tables with their own kitchen measurements laying out their kitchens. Sales people were on hand to offer individual help.
o Have one or two of the sales staff attend to learn about products they are not familiar with. They also can help answer questions afterwards.
Economy's surveys show that more than half of the participants are drawn by newspaper ads, with the rest attracted by radio ads, in-store signs, and previous attendance.
Economy Lumber also is prepared for those who still do not feel confident after a clinic. They do not offer installation services, nor do they like to send business to one or two installers. Rather, they publish a list of contractors and a disclaimer saying that these contractors do not work for Economy and their work is not guaranteed, but they are recommended bY the sales staff and have excellent credit ratings with Economy.
The Stookesberrys think it is best to use in-store staff to teach, but that's not always possible. "There are plenty of factory representatives who are eager to do it, and if you can keeP them from mentioning products you don't carry, they do very well," Stookesberry adds.
Bob and Steve Stookesberry are brothers of Dave Stookesberry, president of the Mountain States Lumber and Building Materials Association. They operate the Denver store independently of the Economy Lumber in Greeley, Co.
Gage McKinney
(Published by author: P.O. Box 6772, San Jose, Ca. 95150, illustrated, $12 including postage and handling)
Hardwood People by Gage McKinney is a history of the hardwood lumber industry on the Pacific Coast being published this month with the support of the Los Angeles Hardwood Lumberman's Club.
The 7O-page booklet is the most complete history of the West Coast industry ever. It preserves the stories of the original hardwood firms on the coast and includes ten pages of historic photographs.
According to the introduction to the booklet, written by Ken Tinckler of the hardwood club, this history is an expression of the respect and affection that members of the industrv
have for one another, associates and competitors alike.
The booklet tells the stories of such prominent industry leaders as Captain Robert Dollar, the first man to ship hardwoods across the Pacific; Bob Osgood and Roy Barto, two pioneers in the Philippine mahogany trade; Paul Penberthy, founder of one of California's most successful hardwood operations; and many others.
Many hardwood people were interviewed during the years McKinney spent researching his history, including the late Leroy Stanton, Sr., the grand old man of the hardwood industry, and Donald F. White, the only Westerner to serve as president of the National Hardwood Lumber Association.
McKinney is a contributing editor to The Merchant and Building Products Digest and a past president of the Los Angeles Hardwood Lumberman's Club. He was the author of the chapter on Imported Hardwoods for the Encyclopedio of American Forest and Conservation History published by Macmillan Publishing Company in 1983.
Jerry Barton, president and chairman of Belknap, Inc., Louisville, Ky., one of the nation's leading independent hardware wholesalers, will present the keynote address at the 1984 Hardware Industry Week/National Hardware Show, Aug. 12-16 at Chicago's McCormick Place and McCormick Place West.
A series of nine seminars will include participation by the Portable Power Equipment Manufacturers Association, Hand Tools Institute, Home Center Institute, National Building Materials Distributors Association, National Lawn & Garden Distributors Association, National Retail Hardware Association, National Wholesale Hardware Association and Southern Wholesale Hardware Association.
Hardwood lumber exports continue to climb steadily, rising 3490 in volume last year. Softwood plywood exports rose270/o and softwood lumber exports were up 790, according to the American Forest Institute.
The Lumbermens Red Book tisisall producers. wholesalers. retailers of lumber and wood products of any kind, and. all manufacturers otwood lurniture, cabinets and millworkmobile homes, pretab houses and modular unitswood recreational products, sportsware and toys - boxes, crates, pallets and industrial productsand all other products using wood in any form.
A Red Book listing showsthe exact busrness name - complete address, including
P.O. Box and ZIP CODE!concise description of what the business does - special data such as location of purchasing dopartmenithe financial strength rating (not alone the net worth, but what as available to creditors)the exact payment rating (how il pays: prompt, slow, very slow).
A Red Book credit rating is accurale, because the man who assigned it is a specialist in the tield we cover. His rating allows you to make an immediale decision!
I Please enter our subscription for Lumbermens RED BOOK service I for one year. Bill us: $230.00 quarterly D: | $460.00 semi-annually tr: $920.00 annually O. Please send more information. without oblioation tr. BUSNESS NAI'llE
qECENT shorrages and high Eprices created by the supply and demand curve have focused more attention on red oak.
One of the in-vogue woods of the moment, it was hard to get because hardwood producers had not anticipated an abrupt turn in demand. There were rumors of a shortage, but in reality the woods are full of red oak ready to be cut.
Red oak, a Quercus species as is white oak. is a member of the best known and most widely used hardwood family in the United States. Its popularity dates back to the earliest days of civilization. In fact, the technical name Quercus, meaning fine tree, comes from the language of the early Celts of England. Today red oak is popular for many uses including furniture, kitchen cabinets, flooring, millwork, woodwork, fixtures, cabinetry, novelties and pallets.
Of the 80 species of oak natural to the U.S., 12 are red oak including Southern red oak, cherrybark red oak, shumard oak, black oak, water oak, willow oak, laurel oak, pin oak, scarlet oak, red oak, blackjack oak and nuttal oak. These have certain botanical and technical characteristics which separate them from white oak and the live oak group.
The red oak tree is distinctive from the other oaks in that acorns take two years to mature and the leaf lobes are bristle-tipped. The bark is dark brown to black with deep vertical fissures.
When cut, the wood has a sour often unpleasant odor. In appearance the heartwood tends to be reddish with few tyloses in the vessels. Annual rings are usually broader than average resulting
in a strong textured wood. The summer wood has few pores, but they can be counted with a magnifying glass.
Red oak rates good to excellent in all working qualities. It is considered excellent in planing, nail and screw holding ability and tendency to split when screwed; good in shaping, resistance to splitting when nailed and gluing. The relative yield of smooth turnings is 84 with the bending percentage of breakage at a low 14.
Red oak ranks at 1290 in hardness: 8025 in strength,3580lbs.in weight per MBF at l29o moisture content for rough lumber and 2000lbs. per thousand square feet for 25/32" x 2Vq" flooring.
The wood accepts all finishes well. The durability of oak is unsurpassed.
Red oak demand can exceed supply, but no real shortage exists widely used species . popular for furniture, homes, flooring . . . botanical name derived f rom early Celtic language.
Oak flooring under normal conditions is said to outlast the life of any building in which it is installed. The strong character, warmth and beauty of oak rank as high as its technical capabilities.
Oak receives rave notices from a cross section of consumers: furniture manufacturers, builders, homeowners and decorators. Decorators, in particular, are enthusiastic about its compatibility with strong colors such as bright yellow, orange and red as well as the green blues and strong clear blues. It also is considered in decorative harmony with silver, gold, copper, brass and other shiny metals.
Oak being cut today comes from young, vigorously growing trees since most of the old growth and overmature original oak stands were harvested long ago. Younger trees tend to provide lumber with wider growth rings and firmer texture. The quality of oak available is usually excellent although buyers must become familiar with the mills and the type of lumber they produce to be sure of obtaining the best grade available.
Red oak production normally outstrips white oak production because there are more red oak trees available. They also grow faster. Although large amounts of oak are cut each year, the annual growth of oak saw timber is considered to exceed the cut. Improved cultural practices also are gradually raising the tree and log quality.
While there may be shortages at times when demand exceeds supply, there is no real shortage of red oak. Improved forecasts of demand can insure a continuous, adequate supply.
The October issue of The Merchant Magazine will be a special lssue devoted to hardwood. We'll have stories, features, articles, plus merchandising and sales ideas . . . all devoted to hard. wood as it applies to you, our retail and wholesale readers. You'll enjoy reading this valuable issue . . . and profit frorn it, too.
Take advantage of this exceptional opportunity to get your message before our readers. The Merchant's extensive circulation in the 13 Western states assures excellent coverage for your advertising message. This Hardwood Special lssue is the perfect editorial environment for your advertisement.
Call today and reserve space. Deadline is September 17, 1984. You'll be glad you did.
lf you sell into the South, or any part of it, we can help you get across your message.
Building Products Digest covers all 13 Southern states. Each month we send 12,750 copies to 100% of all the retailers, wholesalers, distributors and jobbers. That's all the home centers, home improvement centers and retail dealers as well as those at the wholesale level that back them up. This saturation coverage means you now have a way to reach your
customers and prospects. Building Products Digest, the highly acclaimed monthly for the Southern trade can help you get across your message. The Digest, incidentally, is the sister publication of The Merchant Magazine and is based on The Merchant's proven format . . . doing the job for advertisers for 60 years.
You can count on reaching the market in the South through Building Products Digest. Call today, you'll be glad you did. Buildinq
A 1984 lumber products catalog is free from Georgia-Pacific Corp., P.O. Box 1326, Atlanta, Ga. 30303.
"What You Should Know About Siding, Windows, Insulation, and Roofing Before You Build or Remodel," a 28-p. booklet is free from CertainTeed Corp., P.O. Box 860, Valley Forge, Pa. 19482.
A four color brochure on hardboard siding is free from Boise Cascade Timber and Wood Products Group, 270 Shelard Plaza South, 400 S. County Road 18, St. Louis Park. Mn.55426.
A Gp. four-color brochure of lamps and fxtures is free from VL-North American Philips Service Lighting Corp., Banks St., Hightstown, N.J. 08520.
A full-color catalog of range hood-fans is free from NuTone Housing Group, Scovill Inc., Madison & Red Bank Rds., Cincinnati, Oh. 45227.
A Gp. full-color brochure on the Solarium door is free from E. A. Nord Co., P.O. Box 1187, Everett, Wa.98206.
An updated, 4-p. color brochure on pressure-treated wood is free from American Wood Preservers Bureau, P.O. Box 6085, Arlingon, Ya. 22206.
Copies of a new membership and product directory are free from the National Woodwork Manufacturers Association, 205 W.Touhy Ave., Park Ridge,Il.60(58.
On all New Literature stories write directly to the name and address shown in each item. Please mention that you saw it in The Merchant Magazine. Many thanks!
A color catalog on a built-in food preparation center is free from NuTone Housing Group, Scovill Inc., Madison & Red Banks Rds, Cincinnati, Oh. 45227.
The 1984 Wilsonart Specialty Laminates Collection brochure is free from Ralph Wilson Plastics Co., 600 General Bruce Dr., Temple, Tx., 76501 or (800) 433-3222 (8m) 792{m0 in Texas.
More efficient bathrooms are pictured in "Bathrooms: Planning & Remodel ing," a 128-p. book retailing for $5.95 from Lane Publishing Co., Willow &Middlefield Rds., Menlo Park, Ca. 94025.
A new edition of the 60p. "Residential Asphalt Roofing Manual" is available for $3.50 from the Asphalt Roofing Manufacturers Association, 6288 Montrose Rd., Rockville, Md. 20852.
A 32-p. list of member operated sawmills, treating and laminating facilities is free from the Southern Forest Products Association, P.O. Box 5?fi8, New Orleans, La.70152.
A window consumer information booklet is free from Hurd Millwork Co., 520 S. Whelen Ave., Medford, Wi. 54451.
"American Colonial." a brochure of wood mouldings, is 500 (20c each in quantities of 100 plus postage) from Wood Moulding & Millwork Producers Association, Box 25278, Portland, Or. 97225.
"A Selector Guide To Skylights" is free from APC Corp., Box 8356-HR Haledon, N.J. 07508.
"Complete Home Storagei' a 28 p. book with 230 color photos and 200 illustrations, selling for $9.95 is from Lane Publishing Co., Menlo Park, Ca. 91025.
A Gp, color brochure on silicone construction sealants is free from Commercial Plastics and Supply Corp., 1620 WoodhavenDr., Cornwells Heights, Pa. 19020.
Free samples and product information on storage and shipping covers are available from The Griffolyn Division, Reef Industries, Inc., P.O. Box 3328, Houston, Tx.77233.
"Do-It-Yourself Asphalt Driveway Survival Instructions Guide" is free from Gardner Asphalt Corp., 4001 E. 7th Ave., Tampa, Ft. 33605.
To obtain a free brochure on MicroLam lumber headers and beams, write Trus Joist Corp., P.O. Box 60, Boise, Id. 837U7.
A 2Gp. full color guide, "Planning Your Space In The Sun," including a kit to help design a greenhouse, is $3 from the National Greenhouse Co.. P.O. Box 100, Pana, I1.62557.
Rapidly expanding multilocation Home Improvement Warehouse chain has openings for qualified individuals with progressive management experience. These challenging positions require an indepth knowledge of lumber and building materials and offer excellent salary, incentive bonus, comprehensive benefit plan, and tremendous advancement opportunity. These positions are available in desirable locations throughout the Midwest and Southwestern part of the country. Apply in confidence to: Al Wilt, director of human resources. Home Centers of America Inc., 100 Gill Rd., San Antonio, Tx. 78201. Equal Opportunity Employer.
We are a new sales company that offers you the tools to be a success. We have mill production, remanufacturing, on-hand inventory and good financing. Commission with draw plus insurance. We have openings in both our So. Ca. office (contact) Dave Bufe ('714) 241-7C[l and at our Phoenix, Or. headquarters (contact) Pat Reagan (503) 535-5541. Croman Forest Products.
One of America's fastest growing Home Improvement Warehouse chains is offering a challenging and rewarding opportunity to a qualified individual with a minimum of 5 years experience and direct mill purchasing of lumber for a multi-location retail operation. Position offers excellent salary, comprehensive benefit plan and advancement opportunity: Qualified candidates, apply in confidence to: Al Wilt, director of human resources, Home Centers of America Inc., 100 Gill Rd., San Antonio, Tx. 78201. Equal Opportunity Fmnlover
Twenty-five (25) words for $19. Each additional word 65c. Phone number counts as one word. Address counts as six words. Headlines and centered copy ea. line: $5. Box numbers and special borders: $5 ea. Col. inch rate: $30' Names of advertisers using a box number cannot be released. Address replies to box number shown in ad in care of The Merchant Magazine, 45fi) Campus Dr., Suite 4t0, Newport Beach' Ca. 92660. Make checks payable to The Merchrnt Magazine. Mail copy to above address or call (714) 352-1990. Deadline for copy is the 22nd of the month. PAYMENT MUST ACCOMPANY COPY unless you have established credit with us.
TRUSS CO. MGR. WANTED 45-year-old co.'s truss division looking for mgr.-sales-estimator. Liberal benefits. Salary commensurate with experience. Write or call Jack Jackson, l8l8 Cortez Ave., Escondido, Ca. 92026 (619) 747-7365.
preferred. To sell hardwood plywood and lumber. North Los Angeles, Ca., County following. Orange Co., Ca., based lumber firm. Commission. Please call Jim Skay, (714) 997-t'72r.
distributor needs experienced salesperson in So. Ca. area. Excellent compensation with unlimited growth potential. All resumes kept in strictest confidence. Write Box 503 c/o
EXPERIENCED lumber salesperson, wholesale lumber company, industrial accounts in So. Ca. area. Commission plan, benefits. Send resume to P.O. Box 2627, Pomona, Ca.91769.
WANTED: Lumber trader experienced in green Douglas fir buying and selling in the Ca. and Az. markets. Excellent benefits and great income potential. Contact Bob Zelinka or Chris Sallee at Buckeye Pacific Corp. (503) 228-3330 or (l-800) 547-9191.
NORTHERN CALIFORNIA WHOLESALE
lumber distributor is looking for an aggressive trader to sell Doug fir, redwood and plywood to retail lumber yards. Outstanding opportunity to develop mill direct loads as well as mixed loads from our large distribution center. Excellent salary and commission program for the right applicant with sales experience. Contact Bob Riggs at Sequoia Supply, Fairfield, Ca. (707) 864-l7ll.
AL CARLSON broker
"Al" specializes in the sale of lumber yards and home centers only. After 30years in the lumber business he is able to prouide experience, discretion and confidentiality in all transactions.
OREGON COAST: Large lumber yard and modern home center located on busy highway. Whole ball of wax including real estate for $1,700,000 or just buy operating assets at book value for cash and lease real estate.
ALASKA: Beautiful Home Center, Truss Plant & Lumber Yard on l01/z acres.5l/z million price is a bargain with reasonable terms.
ARIZONA: Three profitable home centerlumber yard combo's. One large truss plant, one busy door shop and a large contractor drywall and lumber yard. Just buy the assets at market value. No blue sky. No liabilities.
RESORT AREA; Modern Jrf- center, it"; :i' 11,, %'dbs,H"*
i::bg"Ak
':,? o":::, J":'",:lT,: and/or in good working order. Good lease with room to expand.
CALIF. OCEAN BREEZES and no SMOG make this six acre lumber yard & home center extra special. Good mix of DIY and contractor business. Asking $3.800.000. Motivated owner will listen to creative offer.
CALIFORNIA :i*::rsrlL"'l and
SO. CALIF. SMALL TOWN: Hard'5re :"::'#"',f
COMING UP: Lumber yards in Wyoming, Utah, Colorado and Indiana. Floor company and concrete block company in Califomia. And more.
CUSTOM DRY NILN AND PLANING
Eugene, Or. Approximately 3 acres close to airport. l98l appraisal $1,868,000. 2 office buildings, machine shop, lift rrucks, total 45,000 square feet undercover storage with sprinkler system. New $650,000 wood waste system. Priced at $750,000. Contact Norman Perry, Tree Products Co., P.O. Box 280. Lake Oswego, Or. 97034.
LUMBER YARD in San Fernando. Ca. established 25 years, about $4 million-3590 cash. Varied clientele. Owner wishes to retire. Write Box 5ll c/o The Merchant Magazine.
Located in building boom area. Would consider total sell-out or lease of land and buildings only or investment coupled with active participation by buyer in conjunction with present owner. P.O. Box 20974, Sarasota. Fl. 33583.
CHICO, CALIFORNIA. Retail-wholesale. 1.9 acres, 27,000 sq. ft. of buildings. presenr owner relocatinC. $475,000. Ingram Realtors, Jeff Mather (916) 891-1531. P.O. Box tSll 9592',7.
Douglas Fir S4S and rough, 3x4 and wider and 4x4 and wider. Call Bill Hunter, Hunter Woodworks, (213) 77 5-2544',(2 I 3) 835-567 l.
COPELAND LUMBER WTSHES TO BUY Lumber Yards in the Western States. Contact Copeland Lumber yards Inc., 901 N.E. Clisan, Portland,Or.9i232, Attention John Matschiner, Rpal Estare Manager. (503) 232-7181 All inquiries kept confidential.
30 " TIMBER SIZER, $6,000. Year old shavings collection system, $6,000. Year old finger jointer, with jammer and cut off saw, $50.000. Call or write John Howard, Able Fabricators Inc., North 1407 Elm, Spokane, Wa.9920j (s09) 326-0427.
IMPRESSIVE IMPRESSIONS !
Imprinted promotional items for the in. dustry. Carpenter pencils .19990 each (lM. min.). Yardsticks .27'7q each (lM. min.). Writing pencils .09c each (lM. min.). Imprinted FREE. All FOB facrory. Larger quantities, even lower prices. MasterCardlVISA. Morrison Printing & Advertising Service, 6023 W. Indianola Ave.. Phoenix, Az. 85033.
A 70 page history of the Pacific Coast hardwood lumber industry. It preserves stories of the hardwood giants of the past: Capt. Robert Dollar, Bob Osgood, Roy Barto, Paul Penberthy, Leroy Stanton, Sr., Donald F. White. l0 pages of historic photos.
Anyone in the hardwood business anywhere will enjoy these stories.
Limited edition. $12 special offer includes postage and handling. Order from author: Gage McKinney, P.O. Box 6772, San Jose, Ca. 95150. Publication endorsed by the Los Angeles Hardwood Lumberman's Club.
f976 F600 SINGLE AXLE. Needs engine work and tires, $2,000. Trade 18.000 lb. Hvster lift truck for 8,000 lb. lifr. (714) ggt-7770.
LUMBER AND PLYW()OD
American HardwoodCo.......
Burns Lumber Co.
California Wholesale Coos Head Lumber&Plywmd
DooleyForestCo., Inc......
EllinotonwoodProducls
Essldy&Son,DC.....
Fountarn Lumber Co., Ed
Fremont Foresl Producls
Galleher Hardwood Co
Gemini Forest Products.
Georgia-PaciftcCorp.... (213) 968-5551
Heppner Hardwoods
Hill Lumber C0.., Max
Hutt Lumber Co.
InlandTimberCo.....
Knrghl Induslries
MacBeath Hardwood
Maple 8ros., lnc. Mouldings
Marquarl-Wolte Lumber Co.
osoood lnc.. Roberl S.
Padific llladison Lumbet Co. 1213) 773'2292
PatrLumberco...
Penbenhy Lumber Co.
Peterman Lumber Co.
Philips Lumber Sales
Product Sales Co.
Reel Lumber S€rvice.
Sanlord-Lussier
Corb. (San Jose)
(l\,lonterev)
P. R.0. 0, Wholesale Dislribulors
RodwoodEmDire. Inc.
Rolando Lumber Co.. Inc..
Seouoia SuDolv
SirTioson Briildino SuoDlv Co.
SimbsonTimberto..:.'
TriangloLumberCo..........
Trus Joisl Corp.
Wendlino-Nathan Westernlorest Product Sales weyerhaeuserco.
ANCAIA/EU REKA/FORTUIIA
Bracul lnternational
Brilt Lumber Co.
Eel River Sawmills
Humboll Redwood Co.
Louisiana-Pacilic Corp..
PVM Redwood Co.
Rerd & Wriohl SchmidbaulrLumbor.lnc......
Simoson BuildinoSuoolvCo.....
AUdUNil/GRASS VALL€Y
All-Coast Forost Producls, Inc.
R&LWoodProducts
SAKERSFIEI-O
Hioorns Lumber Co.
Palilic Wood Preservino ol Eakerslield, Corp. ..l. (805) 582-3950
cHrc0
Norlield Manulaclurino Siskivou-PlumasLumberC0...
CI.(lVERl}ALE
Bowman Lumber Salos
G&RLumberCo.....
Loursrana-Pacilic Corp
Rolando Lumber (Kinton oiv.)
f|lNT BBAGG
G8oroia.PacilicCoro.(Redwood)
Holmls Lumber Co., Fred C.
tRESt{0
Georgia.Pacilic Warehouse
HigginsLumberCo.
LewisCo.. Inc., PalmerG.
Pacilic Forest Producls .
Trus Joisl
Wsslsrn American F0resl Pr0ducls
WeyerhaeuserC0. (800) 742'1939
Woodwork Instilute ol Calil0rnia.
Los BAt{0s
Stewart Hardwood Lumber Co.
MODESTO
SnrderLumberProducls...
SunnseForestProducls
Sward Trucking
NEDDIilG AREA
Lewis Co., lnc.. Palmer G.
Louisiana-Pacilic Corp. (Red Blull)
Paul Eunyan Lumber Co.
Redding Lumber Transporl
Trinitv River Lumber Co..
sAcniilEt{To/sTocKToil AREA
Beroer & Co.
Caliiornra Builders Supply
Chandler CorP.
Ensworlh Forest Products. (800) 525'5015
Floor Service Supply.
Georoia'Pacilic Warehouse.
Hedlund Lumber & MachineSlaining
Higgins Lumber Co.
Koppersco..
Lewis Co., Inc., Palmer G.
Louisiana-Pacilic CorP
Mello Inc.
Nikkel Corp.. The
ostermann & Scheiw€ USA.
P&MCedarProducts
RocklinForeslProducts
Siskiyou ForeslProducts ..
Slockton Wholesale
Trus Joisl
Union Forest Producls
Union Pacific Railroad.
Union Planing Mill
Waldron Forest Producls
Western wood Treatnq Co.
WeyerhaeuserCo. (800) 952'5616
SAI{TA lIIABIA
Hiooins Lumber Co.
sA'riTA nosA AREA
J.H. Blevins Co., Inc.
HiooinsLumberCo.
[rirlin Foresl Industries
Novo Timber Producls, Inc.
Nu:Forest Producls
flich 0oss, Inc.
windsor Mill, Inc........
Woodland Producls Co., Inc.
UKIA'I /CALPEtIA/WILtITS
AllHeartLumberCo., Inc.
CoastWoodPreservinq,lnc.
Forest Producls Transporlatton.
Harwood Producls
Hopland Forest Products
Little Lake lndustries
Loursiana-Pacilic Corp
Penolin Marketrno
Pertormance Coallnos, Inc. (Ca.) t800) 468'8817
RedwoodCoastLumberco.
esq-iSso
sHEtT0r{ Simpson BuildingSuppryco.. .. t2O6) 426-2671
SMKAilE Eerger&Co.. {509) 397_4618
Georgi&Paciftc Corp. 1509) 535-2947
Lewis c0.. Inc Patmer G. i509) 534_2676
spokane Tribat wood produos. . i5o0i zie.iisT
TrusJoisr. .......isogigzq-eq5o
unionPacificRaitroad isogi zqz_rt65
weyerhaeuserco. isogi szz.igio
_.(lq_o_rj. ld Ml.) ieooi srt-oss7
TACOMA
szz.zeoo
iej.lsis
922-8333
(800) r+l-wooo izooi eni_is5i
Savage Wh0tesate Buitding Matenats. Inc. (206) 383-2727
requora suppty (206) 582-9500
I rus Jorsl {206) 232.881 5
Union Pacitic Raitroad. izoaj iti,ziti w-e.yerhaeu_s-erco. izooi gzq-2sc5 vAl{c0uvER
LewrsL0., rnc., rarmeru. .... (503) 620-1411 iltssoul_A
Louisiana-paciticCorp (503i 221.0s00 ii:iis-cil,'tnc., parmerG. Lumoerproducls.... (503) 223-8171 SuperiorHardwoods.....
Penberthy Lumber c0. isogi izq-egqg Publish_ersForesrProducrs (800)547-6633 iggli?1q.q1Q1 ocoEtt
:::_ : : 1333i !ll.3il?
sunilseForesrproducrs (800)547llll
iltii iii:iiii 3:l[fl$ff:lil..:il ' 133]i,,iii33 3i"1'il3,i!Tffl'f i':o iuniiseriruiiiiroirucis reoor,.rJlr,t iilij6!i:_te!j f;,iT8i1ii,fiX[ffn .. [BB]]i8i.g8?l Ifi::liJf ": :: : '" ",, igggi tAg:ll5i gl'rffi..-iiiiil leorl sor.zoor rrusJ.rsr . (503) ze2-0141 i"ii niir'--.. . ifiii d;i-ffld $i!.,llfiljiS,l:llXllrorist isosizes-ezzr ,iiffiaeuserco . irirutin)(qgg)aefqqg piooucrs. .......'. reoot547.5500 (503) 246.ss00 (Oulsideut) (800) 453'809i igoti gzz'sszs western wood Products Associitioi -i50ii 2i;.5e56 l+S.*$ser'.'in!rJ;ill$ii SOUTI{WEST l{.+-1s.t.1F"iS,S.## wey_erhaeuserco. . i503) 646.0611 nro'or.s \Jve/ v'v vv" ARlzot{a c&o aumber c0.. (so3l 814.2241 Pll0Elllx ABEA
Cecilia Jones Hansen, daughter of James and Betty Jones, Foster Lumber Yard, Vallejo, Ca., died June27, 1984, in Willows, Ca., of injuries sustained in an auto accident. She was 26.
A graduate of California State University, Chico, Ca., she was employed by Diamond W Saddleshop in Chico and maintained her own stables and riding school.
She is survived by her husband, Thomas, her parents, a brother and two nieces.
Kenneth Chesnut, owner and founder of Dry Creek Boys Lumber Inc., Sacramento, Ca., died July 7, in that city after a long illness. He was 64.
Aresident of Sacramento since 1945, he founded his company in 1954. He was stationed at Pearl Harbor with the U.S. Army at the time of the Japanese attack and earned a Purple Heart.
Mr. Chesnut is survived by his widow, Ileen, two sons, a daughter, his parents, two brothers, two sisters and six grandchildren.
(Continued from page l8)
P & M Cedar Products, Stockton, Ca., ismoving to neweroffices on March Lane later this month, keeping the same phone number and p.o. address . . Fremont Forest Products, Whittier, Ca., has completed its lst dry shed at Pier E, Long Beach, Ca., stocking all sizes of pine & SPF . .
Penberthy Lumber Co., Los Angeles, Ca., is making further
expansions to its mill at its Carson, Ca., facility . . . Evergreen Lumber Co., Albuquerque, N.M. which had sawmills in Williams and Snowflake, Az., and Chama, N.M., has ceased operation . .
Northern Pocific Capital, a Ca. investment co., has increased its ownership of Humboldt Redwood nmntR[o)?le'-r:\';\o
il#i.1f,tittflr.fi*Hi#{"il#ltli:li'.{rr.il$',frif.iiiI#l:,,'ii*iliil!li}il,tlF*,*.lill$.ai*
Monufacturing Co. to 10090 and has named John Tennant, Jr., pres.; Dave Winkle, v.P. sales and Stan Prebl€, v.F. production of the Arcata, Ca. firm.
CertqinTbed Co4p. will phase out roofing plants in Richmond, Ca., Thcoma,'Wa., [1., Tx. and Pa.
LewisCo.,Inc.,PalmerG' ......30
LittleLakelndustries... .'.....'54
Lumbermens Credit Association. .. ' .69
MacBeath Hardwood Co.
\Zor are probably askingyourself, "Where's r the concrete foundation?" Our answer. there isn't any. Even the basement floorwill be wood!
Consider these benefits: The insulation value of all that wood. You can place insulation right into the stud cavity. Finishing the basement walls is easywith a wood stud to nail to. you can build all year around and not worry about delays
caused by bad weather. A single trade can construct this housethe carpenter. All model building codes and primary lending institutions approve wood foundations.
If you are interested in the whole wood foundation story, you ve come to the right place J.H. BAXTER. Call us or one of our stocking distributors. Between us, we'll put wood back in all the right places.
you probably wouldn't know it, but you're looking at only one-half of our sales team. There are 24 sales people at United! We tried to get the entire group together for this ad, but it wasn't possible. So we settled for showing iust half.
lf you wondered why we mentioned 12 salespeople and have shown 13, it's because Miles Butterfield is included in the photo. He's really our president and probably our top salesman.
For Hardwoods such as Ash, Oak, White Oak, Red Oak, Walnut, Mahogany, Poplar, Hackberry, Alder, Basswood, Birch' Ramin, Rock Elm; Soft Woods like Sugar Pine, Douglas Fir, Ponderosa Pine, Cedar; White Fir; Particleboard; Fibreboard: pallets; Skids; Crates; Direct Mill Shipments, including Plywood and Dimensional Lumber; and Custom Milling: sticking, detail mouldings, ripping, sanding, gluing, furniture parts and surfacing-give us a call at United. With a sales crew like ours, we won't keep you waiting. Which reminds us...
Hardwood, Softwood, Particleboard,
Left right: 1. Bilt Lamb, 2. Linda Stone, 3. Mites Butterfietd,4. Bob McCune,s. Scott Cardwell,6' Cary Bronson, 7. Tim Lometi,8. Car! Boesch,9. Jack Burke, 10. Jim Durand,11. Ratph Cardwell, 12. Steve Sindorf, 13. Ralph Terrazas. 14. Scott Witson,15. Bitl Hampton,16. Paut O'Donnett,17 Adele Cooper, 18. Bo Fithian,19. Bob Sherrett, 20. Tom Thayer