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Not Just Another Pretty Faco

Our builclings work hardfor you.

This structure we built for Wickes Forest Industries' woocl treating fac:ility in Elmira, Ca., was designed to satisfy the latest environmental requirements and codes. Performance, not appearance was the criterion.

Thetf,ooosq. ft., 70 fI. clear span structurehousing all theirtreating equipmentconforms to their exact specifications.

Customer needs are our first priority. We build what the customer needs and wants.not to some arbitrary concept or a look we prefer. You can count on our reputation for building to your specific requirements, time scheclule and budget.

VZOUR store might well be the ! one a consumer consulting the Yellow Pages will call or visit if you have an ad that attracts attention and provides the information he needs to make a selection.

Yellow Pages rank second only to friends and relatives in providing product and service information according to a recent survey undertaken by the Whirlpool Corp. Since 7790 of those questioned said they use the Yellow Pages to select a place to shop, it is important for you to make sure that your advertising in that section is working effectively for you.

Unlike other advertising media, this directory does not create a desire for a particular product or service. People turn to it when they are prepared to buy. Unless you are a potential customer's friend or relative, there is no better way to reach him. But how do you distinguish your firm when the competition is offering a similar variety of merchandise?

An ad can answer a prospective customer's questions: Who? What? Where? When? Why? and How?

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