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Battery Maintenance

(Continued from page 35) great length of time, however, this motion must be achieved in other ways to effectively recharge the battery.

Kraeuter recommends loosening the battery tie-downs and rocking the battery back and forth as it charges, but he cautions against extremes.

Along with motion, the proper charger is essential for recharging the maintenance-free battery. A minimum of 16 volts is required to recharge the battery, when most batteries are fully charged at 14.6 volts. Too much voltage, however, like a 24-volt charge, can destroy battery plates.

To ensure that the battery is operating at maximum efficiency, the following three tests are recommended:

(1) Specific Gravity Test gives an accurate reading on the condition of fluid contained in the battery cells, showing the level of charge in the battery. Using a hydrometer equipped with a thermometer, check each cell's specific gravity. If the specific gravity between the high and low cell is more than .050, charge the battery and test it again. If the difference in specific gravity is still more than .050, discard the battery.

(2) The Three-Minute Charge Test gives a good indication of the battery's internal condition. It is important to put the battery in motion to get a proper reading. Remove the battery from the equipment or loosen the tie-downs. Connect the charger leads to the battery and adjust for the highest charging rates, not exceeding 4O amps for a l2-volt maintenancefree battery.

(3) The Battery Load Test provides a reliable indication of cell condition and determines if there are any internal shorts in the battery. For accurate results, this test must be performed with the battery in motion. Remove the battery or loosen the tie-downs. Connect the voltmeter, selecting a range from Gl6 volts and follow the same procedures used when performing this charge test on standard or low-maintenance batteries.

"There are many maintenance-free batteries operating at only 70Vo of their capabilities because equipment owners don't regularly perform the proper tests or charging procedures," Kraeuter said.

Performing these recommended tests could save the life of the maintenance-free battery and save the owner money at the same time.

Timbers

A.C. HOUSTON'S 1OO

(Continued from page 32) in Angel Fire, Carlsbad, Roswell, Farmington, Rio Rancho and Gallup. Stores in Clovis and Santa Fe bear the s:une name, but were sold to others in 1960. The single Colorado unit is in Crested Butte. Las Vegas is the site of the Nevada store. California stores are situated in Southern California in Palm Desert and Indio.

The stores are in direct competition with the big chains and the discounters, according to Bob Houston. In Las Vegas they are competing against the recently opened Home Club, a membership type home center operation, but he stresses that their stores have an advantage in that they offer full service. "Service is the name of the game," he explains. "Our sales people can answer questions and help the customer to buy just what he needs as well as tell him how to use it. "

The ideals of old fashion service and quality products are consistent with the company's slogan of "Lumbermen Since 1884."

Industry Group Revitalizing

Revitalization of a long standing industry organization is underway with lumbermen Bob Gerheart and Steve Ellis spearheading the reorganization.

Dubs, Limited, established durine 1948 in Northern California bv DavE Davis and a small group of lumbermen, recently celebrated its 36th year of golfing-based existence, meeting at the place of its origin, The Meadow Club, with Davis as the host.

Over the years, Dubs has drawn

Telephone Ads

(Continued from page 15) through the ad in a logical manner o Vary the type sizes, but don't clutter the ad with a lot of different type styles.

Your Yellow Pages representative can offer suggestions for writing concise copy and creating an uncluttered layout. If red ink is available in your location, you might consider using it for extra emphasis.

The size of an ad is determined by two factors: budget and what you want to say. You may want to include a photo or drawing to add visual interest and variety to your ad.

After creating the ad, you must determine the headings under which it will be displayed for maximum effect. Most directories have over 13,000 headings, designed to make it easy for users to find the specific products and services they seek.

Although you will probably want to advertise under the primary heading "Building Materials," other headings you should consider: "LumberRetail," "Hardware-Retail" and "Contractors Equipment and Supplies. "

You should also consider that peo- from the Northern California wholesale and retail fraternitv with the addition of a strong repiesentation of sawmill and transportation people, but the recession of the last few years has reduced the ranks.

The list of Dub's presidents reads like a Who's Who of the Northern California lumber industry. Del Travis, Fred Ziese, Hollis Jones, Ev Lewis, Bill Johnson, Tom Jacobsen. Herb Eaton, Dave Graber. Paui Gaboury and many others have kept ple in surrounding communities might not be able to find the particular services they want in their own neighborhood. Invest some advertising dollars in neighboring directories to broaden your market area.

By examining all the options and answering your prospects' questions, you can make the best use of this advertising medium.

Dubs alive and healthy.

Dubs is mostly fun. The format is simple-they play a different golf course every month hosted by a Dubs member belonging to the club. Golf is followed by dinner with lots of friendly communication. Once a year they entertain their spouses at a dinner dance in Carmel.

Open to any Northern California lumberman who plays golf, the organization is a tradition in the industry.

Hardware Show Site Expands

An additiond 532,000 sq. ft. of exhibit space will be available for the 1986 Hardware Industry Week/ National Hardware show as the result of an expansion of the McCormick Place exposition complex in Chicago, il.

Ground breaking for the additional space will take place this month.