Merchant Magazine - June 1970

more than another: l- pretty lace has just arrived on the scene !

\Vc both krrorr'\\'arln. inviting appearances are cssential to 4'x8' panelins sales. That's l'hy rve'r'c gone all out \\'ith Arn-Ply. With finc handcrafted vcllccrs for orrr' prcrnitrrn Pre.sirlent scries. And strikitrg color-tone pr"ints for otrr ,\li.s.siorr ancl Ca.s1ilirrrr sclics. In aclclition [o beauty, rve knorv a profit-minclecl dealer, like yotrrself, also needs fast service, responsible pricing, in-depth itrventories ancl nearby distribtrtion centers. That's rcally rvhat Arn-Ply is all abotrt. Why rve'd like to talk to you. Shon' you samplcs, pricc lists artcl hanclsorne nc\\' pr-ornotiorr aids to help you boost sales. Write us no\v at P.O. Box 3498. San Frarrcisco 941 l9 or phone (115\ 776-4200.

and Inland continues

With more than 100,000 square feet of protected storage area on its 20 :lcre service center in Colton. Calif.

clean materials along with tallies" are a result of an exinventory control program.

Prompt and cor-rrteous delivery culminates the efforts of over 17 5 hardworking Inlarrd employees.

and

Gluesfion

A \IILLION BOARD FEET OF HARDWOOD AND SOFTWOOD LUMBER IN INVENTORY,A MITLION AND A HALF LINEL FEET OF HARDWOOD AND SOFTWOOD STOCK MOLDINGS IN INVENTORY, THE ABILITY TO MANUFACTURE HARD AND SOFT\,,!OOD MOLDINGS, BU!LT-IN & SURFACE MOUNTED IRONING BOARDS, TABLE TENNIS TABLES, DOMESTIC AND FXPORT BOXES AND OTHER OUALITY N/ILLWORK PRODUCTS, BACK ED BY OVER 35 YEARS OF EXPERIENCE WOULD CREATE THF LOGICAL DESIRE TO DEAL WITH WHAT COMPANY?

L.H.EUBANK&5ON.INC.

Jr. Ilditor

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Accutdrc dnolvtis THE SOUTHLAND PERSONALS LMA NEWS & VIEWS NEW PRODUCT NEWS NEW I,ITtrRATURE

flicharal lleckler, advertising and news, P.O. Box B. xenia, Ohio 45385. Phone (513) 372-6471.

EDITOR,IAL OFFICES

WI'STERN LUMBER & BUILDING

NIATERIALS MERCFIANT is pub- lished monthty at 573 So. Lak€ Ave., Pasa(lena, Calif. 91101, Phone (2131 792-3G23 or (213) 792-4098 by California Lumber Merchant, Inc. Please address all correspondence to Editorial Offices. Secondclass postage rates paid at Pasadena. Calif.. and additional of- fices. Advertising rates upon request.

SUBSCRII'TIONS

I'IIITISIDENT NIXON'S ST-\TEMtrNT ON TIMBER SUPPLY 30

37 27 2A 3r 34 40

Change of Aalalress-Send subscrip- tion orders and address changes to Circulation Dcpartment, Western Lumbcr & Buildine Materials Merchant, 5?3 So. Lake Ave., Pasadena. Calif. 91101. Inciude address label from recent issue if possible, Dlus nt.w address and zip code. Suhscriplion Rrrtes-U.S., Canada. Mexico- ilnd Lalin America: $,1one y('ar; $? - two years; $9 - thrc(' Icars. L)vers('as: $5- one year: $8iuo y('ars. Single copies 50r. I];'r'l< coDies 75c rvhen availabl..

The }lerchant lfagazine serves thL' m€mbers of the: Arizona Retail Lumber & Builders Supply Association, Phoenix; Lumber XIerchants Association of Northern California. Los Altos: Montana Building M:rterials Dealers As ociation, Helona; Mountain States Lumber Dealers Association, Salt Lake City and Denver; Lumber Association of Southern California, Los Angeles; Western Building Material Association, Scatttc.

THE MERCHANT is utt itttlcpetttlctrt tttullo:ine Tntblishod. mon.thly .for tltosc nzcntbers of thc lttmber a.ttrl btrllrlitto ntalcrials rnrlrrslrres rcho trced ott,i tt'ottt .factual, acctrrate ttctos cLncl att objectite an.alysis o.f etsettts antl prorlttcts of cotrcct'tt to th.em in business.

WESTERN RED CEDAR

@

Your New Product and Source Information Book is ready for delivery. lt's full of descriptions and prices on every item offered by Fountain. ln addition, it is jammed with ideas on various uses of lumber, technical details on specifying and selling laminated timbers, codes on decking and hundreds of other useful bits of information. You'll find this handy, tabbed reference saves hours of hunting. and once you make selections, it takes just one stop to pick up practically any lumber products you need. Call for your free copy nowl

Ecology ond the Producer

fN last month's editorial we talked about ecology I and how it afiects the retail lumber and building materials dealer and the ways he can use to turn the present interest to his own advantage.

The wholesaler, mill and producer factions have, o{ course, been the hardest hit by the flack. from the entire ecology explosion. Something to help them cope with the problem is what we discuss here,

W'e recently received a letter from Johnny Li' pani, an old friend of the magazine and Los Ange' les area manager for Weyerhaeuser. His letter enclosed a brochure telling of his company's efiorts to control pollution and closed by saying, ooat any rate, it gave me enough ammunition to convince my seventeen year old daughter that her father is not butchering the forests."

With the thought that John is not the only mem' ber of the industry, at whatever level, who .needs a little ammunition, the following tells part of one firm's efiorts to clean up the world by cleaning up its own backyard.

The booklet, Qur Enaironnl'ent, tells how they recognized the "need for an all'out efiort to analyze and solve problems o{ the environment. Over 30 years ago, much o{ our work to this end was cen' tralized at one of our largest millsites (Longview, Wash.) in the research division. Here we conduct all kinds of research-from the most basic and long term-which may not yield practical results for decades, to t-he urgent program to solve an immediate problem.

'oNot so long ago, the familiar sidekick of the sawmill-the wigwam burner-did a very necessary job. Now, in modern mills, these burners are

becoming obsolete. We've just dismantled the one at our Coos Bay, Oregon, lumber mill, and will shut down our last one in the state at Cottage Grove in 1970.

'olog storage booms may be interesting to sea' gulls and small adventurous boys, but not so good for water quality. To solve this problem on the Klamath River we've cleared a 32 acre area adja' cent to the plant and are switching to dryJand log storage.

'oCinders and smoke are on the way out at Snoqualmie Falls. It took a year and a half and $1.7 million. But the powerhouse at our lumber and plywood manufacturing operation at Snoqualmie Falls, Wash., is expected to meet Puget Sound Air Pollution Control Agency standards.

'o'The huge Weyerhaeuser Co. pulp and paper plant at Springfield, Ore., is one of the most effi' cient mills in the industry in terms of the ratio of discharged wastes to production.' We didn't say it. That's a direct quote from a 1967 Federal Water Pollution Control Administration publication.

oolt's 25 years and $125 million since lt/eyerhaeuser embarked on an organized program to maintain and improve environmental quality at all facilities.

"About a third of the total has gone for facilities and equipment designed solely to reduce pollution of air and water-with no economic return."

The next time someone tells you how our indus' try is wrecking the environment, give them some of the above and remind them it is only part of just one firm's efiorts. Multiplied industry wide, an impressive job is being done in combating air and water pollution. It is time critics forgot their {ancies and checked their facts.

A RC TITI$

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Bigger and hetter than ever!

DIGGER and better than ever is the l) best wav to describe the Arizona association's 49th annual convention. No hardening of the arteries here.

The association has never had as many members as it now has and the record attendance at the Tucson gathering showed that dealer, wholesaler and manufacturer members are enthusiastic and active members. The annual banquet drew more than 250, a new record made all the more remarkable by the present state of the industry. The progress being made, the records in size and attendance, make pleasant proof that where there is a will, there is a way.

Elected president lor '7O:71 was Ace Mason of Scottsdale.

By dropping the word 'oRetail" from their name, the group officially moved to have their new name: Arizona Lumber and BuiJilers Supply Association, better reflect the fact that all levels of the industry belong and participate. In the works for several years, the change was well received by the convention.

Kick-ofi speaker Don Thoren, an Arizona management consultant, gave more

than the usual pep talk. He concluded by giving his six principles of creative problem solving. They are:

(I) Renew your natural curiosity

(2) Ask searching questions

(3) Observe in depth; don't follow the leader

Story al a Glonce

Biggest convention ever, membership at an all-time high group changes name to ref lect association growth . Ace Mason elected new president . Scottsdale's Mountain Shadows picked for next year's convention spot.

(4) Think in terms of similarities and contrasts

(5) Explore new fields

(6) Don't settle for the first solution until other methods have been considered.

Southwest Forest Industries' lp. Mort Doyle, dwelt on the government's clumsy and unthinking effect on the forest products industry in his speech.

Faulting the federal government for constantly hiking their prices on stumpage as being inflationary, he pointed out that much of the industry often can't afford the price (up LOB/o ftom '68 to '69) and is forced to close mills with the result that thousands have lost their jobs in tJre last few years. He also charged preservationists as being uncaring about the loss of jobs caused by their demands for wilderness areas and set-asides. Labor unions as well, Doyle related, have been sluggish at best in responding to situa. tions that cost their members jobs.

The next ten years should see an improvement in industry/government relations. he forecast. The Land Law Review Commission report, due the end of this month, will help the public regain control of their lands from the government, he believes.

Capital management was explored in depth Friday afternoon by Jim Hayes, recently retired from Boise Cascade, and Ross Kincaid, exec. vp. of the Western Building Material Assn.

The correct gauge is return on investment, not return on gross profits, Hayes

ARIZONA ANNUAI'

CtlECl(lt{G the crop (l} on Dick Fretz is Bob Ryan. Ql Frank See, Marty Wist John Gyori. €l Bill Bell and Frank Davis. 14) Les Hills, Oale Anthony and

Harold Inera. 6l John Drum. (6) Larry Hamman, Larry Consolver. (7) Harold Dunn. (8) Gus Barletta. Don Southwick. (9) Carl Bastian, Don Lue. (t0J J. M.

White. Cliff Martin. (11) John Entz. Al Schector. (12) Ron Foreman, Mabel Nagel. (131 Marty Wist. (14) Hank Stanto4 Ray Hyer. (l$ Rachael and Kay Kahus.

constai)tly stressed. Profits don't just happt'n, thcy arc a direct rt'sult of capital mxnag('ment antl in a series of four examplt:s ht' gave graphic proof of various irtvestm('llt {actors' t'lTect on profits. Firt:d irrvcstmr:rrt can nov('l' make a direct cotttlibution to profit. onh- invt'ntor'1. carr do that. Ilavt's erplaint'd.

A corporatinn slrould kccp in min<I. Havt's c'ounseled" lhat:

(1 ) tiapital slrould onlv bc invested after {ull t'onsideration of malkt't factols antl thcil aflt'ct on r'('tuln. Onlr- top manay...ement shoLrl<l commit capital.

(2) l-ixed invr.strnt'nts should be kept Io ir minimunr.

(13 ) Alu'ays remember that inventory is tht' only investmetrt that makes a dirett contr-ibution to prolit.

'Ihat evcning. thr entire gr'oup had dinner in -\ogales. )Icrico, had a couple c,[ drinks (too many. thtrt is), di<l some shopping. dant:ing anrl generally erploled tlx: border lorvn.

John l)r'um. r'p.-mct'chanilising for tht' N'ickes (iolp.. got llrt' nc-rt day ofI to a bang r.vith his talk on consumer mt'rchanrlising. "Krrow )'oLrr ('llstomer. his Ioc'ation" his neetls and his bur-ing habits. tl'rat'-. rvhat r,e do at \\-ickes." l)rum saitl. \\-ic,kes alorage cash sale is $55 (ves. $.r5)" l)rum told the amazetl audientt'. Be

neat. lurk like qualit.v; if you have it. Iloor it. use quality si;Jns, banners. llags and kt'ep up the cxcitement.

Tlrt'ir most sur'<'t'ssful ads. he lelatt'd. cottct'rttratc on on(: thing. though the-v do use omnilrus ads ancl alwa,vs high olass ad-* [or lorv class produt'ts. If Wickes advt'rtist's a good price on paneling. they usuallv have a tr:uckload on hand. Thcr- do not use loss lt'atlt'r's and <lo not intentionallrst'll-up tlrt' t'rrstomerlho comes in lor tht .1 rt'r'ial.

Carpcting has ber:n a "bonanza"' for \\rickt's. act'olrling to l)r'um. In tht' Sagi(Continrte.d on ltaAe 3,3 )

NEW first family (l) Jean and Ace Mason and pasf president Sam Hauert. 0) Aram Mardian, Glen Bell and Sam Fineman. (3) Jay 0'Malley and Aram Mardian. (4) Mort Doyle, Frank See and Al Gillespie. (5) Sam Hauert and Jim Barlow. (6) Ross Xincaid, jim Hayes and J. M. White. (7) Bill Baugh and Ken Thompson. (8) Mike lVledigovich, Wally and Chuck Pensinger. (9)

Bob Horr. Ken Thornoson. (10) Juanita and Howard Hofmann. (11) Larry Hamman, Dean Drake. 02l, Clayton Kiewel, Larry Gregory. (13) Keith Baldwin and New Mexico visitor Allen. 114l Jay 0'Malley, Dick Hartung (backgr0und), Al Schector. (15) 0on Scott, Doug Boyle. (16) Cliff Martin, Dino Powell. (17) Ace Mason, .lohn Entz. (18) Cliff Floyd, Roy Kimbrell. (19)

Phil Guyot and Vern Godbehere. €0) Bob Silvey, Ken Thompson. (21) Frank Davis, Floyd Hamman. (22) Larry Hamnran, Don Breckinridge. 03) Cam Smith, Gene Giese. Q4l )oe Tardy, Morris Turken. 05) Ray Wells. (26) Jim Hall. (21 Ray Lopp. (28) Don Hardy, Bob Kenyon. (29) Jim Sullivan, Dino Powell, Howard McDaniel.

Yard prepares for changing market

f-leselrr all the talk about change in the r/ decadc of the '70s. few have put it as succinctly as Gale O. Stafford, president of Stafford Lumber Co., when he said, "the next ten years will make the last ten years look as if we've been standing still."

Noting that he feels "the whole pattern of distribution will undereo extensive changes." Stafford has already raken steps to keep his City of Industry, Calif., business ahead of marketing changes.

Most obvious is the recent refurbishing of the office building that contains the consumer side of his business. Though it presently represents only about lD/o oI his business, Stafford realizes that the continuing decrease in the number of contractor customers can best be coped with now by increasing reliance on the consumer side.

While many in the industry recognize the need, it is a classic example of something that is easier said than done.

In Stafford's 5-7 mile trading area are a fearsome assortment of consumer merchandisers . Builders Emporium, Angels, Ole's and K-Mart, just to mention a few.

In putting more stress on their consumer operation, they have wisely avoided the all things to all people approach and have concentrated their efforts where they are strong and have stayed out of areas where the competition is too firmly entrenched.

Figuring theil bag is lumber, they keep

the price competitive and offer a stock of fresher, brighter lumber than the competition because of the large volume that goes through the five acre yard for their contractor customers.

Sfory dI s Glonce

Revamping consumer operation at contractor-oriented yard ref lects declining starts and increased awareness of profitabil ity of selling the consumer.

They don't sell full lines of electrical or plumbing items, concentrating rather on builders hardware. Stafford doesn't get into selling tools, because "after I looked at the other yards in our area, I saw enough tools in stock to supply the entire Southwest. I guess the salesmen for the tool companies must be pretty good."

Stafford Lumber has six men in the yard and five in sales and office work. Last year the firm did $f .7 million and returned between 5%-6%. In the past the return has been as high as l2/o. They are open 8-5 Mon.-Fri and 8-2 on Sat. They have Bankamericard and Master Charge and carry contractor accounts on normal terms. They don't plan to get into revolving accounts. Only l0/o-15/o of the consumer business is charge.

They presently spend only 0.5/o of gross

for advertising. Any future increases will be heavily in direct mailings to customer lists and general lists in their trading area. A good part of their present business. they feel, comes from word of mouth advertisitg.

While some of their high volume com. petitors sell paneling for as little as $1.99, Stafford's lowest priced panel is $3.99. "We're trying to upgrade the customer," Stafford explains, "we think it *'ould be short-sighted to unload junk on the customer that I wouldn't use to line my garaple."

One of the things they offer that their high volume competition can't is salesmen who can help the customer with his do.ityourself problems. Minimum wage clcrks seldom (if ever) seem able to counsel the customer on the products for sale at the discount houses.

Not so at Stafford. His experienced sta{f recently got an on-the-job brush up course on remodeling by doing much of the {ixup work done in the showroom. Now when someone asks how a product should be used, they can confidently say. ''when rve were re-building this section, we used, this, that, and did thus and so, etc. Prettr. tough to top that kind of sales lloor expertise.

Gale Stafford graduated irom LICLA in 1940 and later worked as a store manager trainee for Sears, Roebuck. A{tel the war,

HAllllS0Mt new stucco exterior (l) sports large beams, handwrought iron "S" trademark. (2) Namesake Gale Stafford in his office. What appears to be

abstract flowers in a pot is really a clock. (3) Attractive siding on sheds is being allowed to weather naturally. (4) Counters, trim are in bright orange

lilir=;s-\ili;r; ,isiillitf'r*d't;

colors. BRIGHT, that is. (5) Jim Boyd, mgr., works in new inventory. (6) Spanish style flooring, bold, offthe-panel pricing in paneling display.

q$

he joined Mullin Lumber Co. in San Gabriel (1946) and worked for thern until 1963 when he bought his present business which was then operating under another name.

He is a past-president of both the local Chamber of Commerce and the Rotary Club. "fu a businessman in a community," he explains, "you have an obligation to contribute something."

For the future, they are considering the possibility of branch yards, though present business conditions don't currently justify them, they feel. The near term will be a continuation of the present condition (Stafford terms it a recession even if the government doesn't) and it will get worse, he feels. "We still haven't turned the corner.tt

But what ever happens, we feel Gale Stafford and his crew, headed by capable man. ager Jim Boyd, will be right on top of the changes and coping nicely.

0ll THE job training in d-i-y makes it sure salesmen can answer home handyman questions.

DEC0RAI0R styled offices are well.equipped, conducive to increased employee output.

BEL-AIR DOOR GIVES YOU THE aaa

NFPA Discusses Federol Effect

Federal fiscal policies, public and private commercial timberland management, environmental improvement and innovative applications of wood products to na' tional housing requirements, together with public understanding of all four, provided the core of the National Forest ProductsAs' sociation's 6Sth annual meeting in Wash' ington, D.C.

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PROFIT MAKERS PART 2

Dr. Paul W. McCracken, chairman of the President's Council of Economic Ad' visers, said that federal fiscal policy is less restrictive "which will have a more expansionist effect on the economy" than under 1969 policies. Noting that Federal Reserve Board monetary policy has been on o'a clearly more expansionist course" since early this year, he indicated both credit and interest rates would ultimately be af' fected.

Recognizing the relationship between national housing goals and innovative ap' plications of versatile wood products, the board established a special committee on housing to apply the findings of a pre' decessor group.

NFFA approved reactivation of a Special Project for Lumber Standards Liaison which will enable lumber grading and grade writing agencies to participate fully in developing programs to secure regula' tory agencv recognition of standards and related design information.

Recognizing concerns for improved pub' lic understanding, NFPA requested the Forest Industries Council to inventory and analyze industry public opinion facil' ities and problems, to determine which groups have special expertise, and to as' sign research and public infonnation re' sponsibilities where appropriate.

New officers are: Lowry WYatt, President. Wyatt succeeds L. L. Stewart, pres' ident of Bohemia Lumber Co., Eugene, Ore., who was elected chairman of the board.

Among regional vps. are Roy Utke, Fruit Growers Supply Co., Los Angeles and Robert C. McMillan, Crown Zellerbach Building Materials Ltd., New Westminster, 8.C., Russell H. Ells, former president and board chairman, was elected treasurer. He is president of Willits Redwood Products Co.

Son Diego Sports Nite

San Diego Hoo Hoo club's annual sports night bash heard Charger pro'football player Emil Karas relate the action of last season. Milt Olsen was the chairman of the event, which drew more than 60.

Tom Cooney, Sullivan Hardwood, won the $20 door prize.

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LA

Merchandisers and Merchandising f eaf ure LMA annual convenfion

T ]lA has picked orre of the outsl'andilg L marketers oI ttorlltern California to l-,c its new president for the first vears of tht: '70s, Lvle Schafer of Mintons Lumber & Supph'. \{ountain View. Long recognized as an industry leader, his election repre' sents the industry's growing awareness arld intere-st in merchandising.

Other new olliccrs for the '70''7I term are Robert Kimlile, lst. vp., Sequoia Lumber, \'isalia; Jim Vebber, 2nd. vp., Hubbard & Johnson [,umber, and Bob Butcher, San Lorenzo Lumber, treasurer. Harry E. Nlendenhall. tlrt: new exec. vp., took over management of the association tht: first of this nonth.

"A people po\{er association" is how Samson Wiener, current president of the National l-umber & Iluilding Material Dealers Association, described that group's rolc in the new decade. President of a Dallas Iumber company bearing his name. kick'ofl speaker Wiener urged all factions of the industry to continuc to work together building the present acceptance NLBMDA has on Capitol Hill in S'ashington and in statehouses and legislatures throughout the U.S. "Collectively, wc are a powcrful {orce, ortr opposition is also powerful, we must continuc to urcrk together," the lanky Texan r:ounseled.

"ln the nert 6-12 months" thinss look

very bright," he forecast, adding that "the federal sovsrnment must and will find the money needed for building. Ours is an eNpanding economy, people want houses any administration wants to create a hous' ing boom before a presidential election. At the latest" he guessed, the assured upsrving would be felt by mid '71

That noon, April 28, luncheon speaker Robert Gros, vp., Pacific Gas & Electric. told of his experiences in Russia and thtr other Iron Curtain countries.

"Make no mistake." he advised, "Russia is our enemy; not a hot war enemy, but atr cnemv nevertheless." That enigmatic coutttry. while {ricndly on a per-qon-to-Persorr

SIUDYING ENIRIES in LMA-Merchant Magazine ad contest are {1) Tom Yancey, }im Webber. €) Bob Whitney, Larry Meeker, Dick Silvera. (3) Pat Tynan. (4) Lvlb Schaier. (5) Duane Bennett, Joe Schram. (6) Linda and Gordon Knott. (7) Nancy and Homer Hay'

ward. (8) Samson Wiener, Kick-off speaker. (9) Betty and Bob Collins. (10) Gordon Saunders.(l1) Bob and Eveleth Patterson, lsabell and Frank Heard. (l? Bud Robey, Betty Gay, Nifty Gay. (13) Jack Beyers, Roy and Roberta Parson. (14) Ross Ingraham. (15) Armin

and Bettve Soeckert, Joe Schram. (16) Frank Baxley, Hueo Raih. (i7) Norm Griesbach, El Haunschild and fri;nd. (18) Larry Meeker in conversation. An encouraging lorecast ior the next six months was heard fiorn the kick-off speaker, Samson Wiener.

basis with visiting Americans, believes truly in their system "nd *hut their Communist rulers tell them, he explained.

The progress made in repairing the terrible damage of WW II has been in spite of, not because of, their political system. The culture and beautiful things of their country date from the days of the Czars. The police state, for the average person, Gros related, is a thing of the past.

The present two top rulers, party chief Leonid Brezhnev and Alexei Kosygin will be out of office in one year guesstimates Gros. He says it is impossible for anyone to be an expert on Russia, given the ingrained secretiveness of the politieal system. He offered no explanation for his surprising forecast other than the general rumbles and waves lately emanating from the Kremlin.

Following the industry reception that night, the Del Monte Hyatt House-based convention heard presentation of the golf awards at the annual Presicllnt's DinnerDance.

Taking home the hardware in class A with 71s were Ted Mathews, Reid and W'right, Fresno and Jack Russell, Western Sash and Door, Oakland. Clas-s B was won by Joe Schram, 7lt/" (and he doesn't even practice!!); class C was won by Oakley Plywood's Bob Millard, 7O. NIrs. Jean Masters won the ladies div. with a 71. The

course played was Laguna Seca.

Next morning president-elect Lyle Schafer and president Duane Bennett demonstrated the Visual Information Program

Story dI o Glsnce

Some encouraging forecasts

Lyle Schafer elected president Harry Mendenhall, new exec vp. introduced LMA/Merchant Magazine ad contest.

available from NLBMDA. Consisting of a compact projection machine, cartridge films of 7-8 minutes length, how-to booklets tieing in with the flve films and other merchandising materials, the package sells for $635. Nearly 120 dealers in the U.S. have already purchased the VIP program. It has been widely described as producing like an additional trained salesrnen.

The winners of the third annual LI{ALlerchant lllagazine advertising contest were announced at the conclusion of a speech on advertising by editor David Cutler.

The contcst divided entries up into four categories, depending on gross volume. The winner in the category frorn $250,000-

$499,000 was Capital Lumber Co.

$500,000-$I million, Hale & Symons.

$1 million-$2 million, Santa Cruz Lumber Co.

Over $2 million, Hubbard & Johnson. Marketing presentations followed. Among them were Stanley Tool telling about their new plier/vise due in late May, Johns-Manville on mini pack insulation, W'estern Pine Supply said their best sales aid was the company rep who calls on the dealer every week and helps on store layout, rack design and the like. Colony Paint demonstrated how they tint color into their paint, Masonite described their comprehensive merchandising/sales kits, A.msirong their tuneup kits and Simpson Timber's Pat Reiten explained that 70/o of their sales are thru retailers and outlined the extensive kits, catalogs and other merchandising materials available.

The luncheon Tuesday capped the 30th annual convention and introduced the officers, directors and committeemen. said thanks to outgoing president Duane Bennett for a good job performed admirably under trying circumstanccs and also honored Joe Schram for working so ably as acting exec. vp. under the same difficult conditions. Joe also got the longest and loudest round ol applause of the convention.

SOClAt H()UR (1) Dick and Ellie Silvera. lrene and Lew Silvera. 2) Jennie and Corrie Scliaap. Marie Rouse. (3) Bernice and Tom Yancey, Louise'ind Don

Barbara and Jack Volker. 0) Gracemary Hartsock, Bud Barber. ($ Art Wall, Bud Barber. (9) Jean and Art Masters (10) Bob Mullen, Pat Reiten. (11) Jack B_e-yers, Martin Spitsen. (12) Betty and Bob Kimble. (13) Eileen Bennett Clair and Elsie Hicks. Eileen lic0ann. (4) Homer Hayward, John''0'Keefe. (5) Aob Butcher, Harry Mendenhall, LMA's new exec. vD. (6)

Bennett's daughter, Mrs. Roger Hansel. (14) Jean Schafer, Ham Knott. (15) Norm Griesbach. Roy Parsons. (16) Mary and Bob Butcher, Jim and Doily Duart. (17) Elmer Brock, Nifty Gay and Clair Hicks. New merchandising aids from manufacturers drew attention.

We are very pleased to be able to announce the forthcoming consolidation of our Hardwood Lumber Operations with those of the Lane Lumber Company in the location of the new facilities they are constructing in the City of lndustry. This consolidation will be effective approximately July 1, 1970.

Erick Ahlbom of Nor-Cal Millwork, Inc., has been installed as president of the Woodwork Institute of California at the 19th annual convention in Palm Desert.

Other oflicers installed were Ray Hejlik, Hejlik Cabinet & Millwork, Ist v.p.; Harry H. Haeussler, Jt., Qualifab, 2nd vp.; Edwin Bernhauer, Fresno Planing Mill Co., treasurer; Bernard B. Barber, Jr., exec. sec. Ralph McClure, Union Planing Mill, was installed as a new member of the board. Adolph Warvarovsky, Los Angeles Millwork Co., the retiring president, was named chairman of the executive committee.

Other directors of the W.I.C. are: Charles di Cristina, Clare Effrige, Owens Minton, Ray Mosher, Byron Taylor, Bud Brick, Jack Carpenter, Jim Cline" Burnett Miller and John Murray.

Keynote speaker was Rev. G. F. Giambastiani, S.J., University of Bologna, Italy, who spoke on o'Trends in American Architecture Contrasted with Italian Architecture.t'

Paul Gedigian of Custom Wood Products was the winner of the W.I.C. Putting Tournament, and in so doins added considerably to the enjoymenr oT Bob Briggs of Anemostat-!flest, Inc. and Frank Quattrocchi of American l'orest Products, as they had picked him as the winner.

C0iIGRATS (1) from Ralph Mc0lure, new director. to Erick Ahlbom, newly elected president. (a Adoloh Warvarovsky, retiring president,' Lou Dietz. president of Architectural Woodwork lnstitute; and Erick Ahlbom.

(3) Bernard B. Barber, Jr., secretary of W.l.C.: Jack Carpenter, Byron Taylor, Miles Butt-erfield, chairman of the golf tournament. (O Reg Taylor, past pres.; John Murray. (5) Ray Hejlik, conv. chairman and lit vp.

NEWS BR[EFS

Calilornin Door Co., L.A., founded more than 80 years ago, has been Pur' chased by T. M. Cobb Co., which plans no immediate changes in its operation; Art Parkins remains as mgr. ' The Ameri' ean Wood, Council is closing their Phoenix o$ce June 30 the fed,s ate gathering information for a possible national changeover to the metric system

Robert Pease, president of the lVlortgage Bankers lssn., looks for another l/, point drop in the prime rate in the next 4'5 months. despite sagging markets, Borse Cascaile is going ahead with substantial expenditures for environmental improve' ment /see this montVs ed,itorial, WCe 4).

Prod,uction problerns are smoothing at Southwest Forest Industries' new $6 mil' lion Flagstafio Ariz., particleboard plant Chicago has increased positinn limits in plywood futures from 100 to 300 con' tracts DiGiorgio Corp. has acquired the common stock of R. F. Nikkel Lumber Co. Ior $5 million, they already owned the preferred stock

America's economy has reached bottom and will begin n clirnb upward stated Arm' strong Cork Co.'s chief economist , .46/o of jobbers surveyed by the National Sash & Door Jobbers Assn. believe their sales

will fircrease in '70; so do 58/o of the rnanufacturers mobile home shipments uere up 29.5% over 1968; '69 total was 412,690...

Pickering Lumber Corp. has begun run' ning their nilty steam train on six mile excursions from Standard, Calif. ,8 ol 22 big cities in the West will have nr.oie housing slorls this year, 14 will not, says the National Assn. of Home Builders.. ' U.S. Dept. of Commerce remains hopeful, on the basis of permits granted, for in' creasing housing starts. ..

Dillingham Corp. is seriously consider' ittg entering the m'obil,e and' mod,ular home business the annual rate of in' crease in construction worker settlements the first quarter of '70 was a large'L2t/z% two big western builders ate using steel lraming in their new models, Pearl' Mack Companies of Denver and LYon Homes in Huntington Beach, Calif.

Four Snr Buililing Supply Co. recently opened a 78,000 sq. ft. store in San Loren' zo, Calif.; Murray Gelleri is the president of A-Star ...Pay'n Pah Stores has opened a new 50,000 sq. ft. operation in Portlnnil, their 27th store Wickes opens a lum' ber yard in Utrecht, HoIIand, June 17...

Two of the HUD sites chosen to build Operation Breakthrough housing prototypes are in Washington State: Seattle and suburban King County. the mobiJe hnme inilustry built 67/o of all one family homes selling for less than $25,000 last

year Formica has raised, prices average of about 5/o on several of plumbingproducts...

Arthur A. Pozzi Co. has added 2 acres to its Orangeo Calif., operation, built 2 new stor@ge sft.eds and is adding new sales people DiGiorgio Corp., San Fra,ncis' co, has purchased Guaranteed, Prod,uets, .lnc., an El Monte, Calif., producer of aluminum doors, windows and screens for an und,isclnsed, amount

Size of the lumber contract for future trading in Chicago has been raised to 90,' 000 bf. from 40,000 bf.. the U.S. im' ported nearly 6 times as much lumber in ;69 as it exported; nearly all came in from Canada..

Bank ol America's president and chief exec. officer. A. W. Clausen, says it's "quite clear." that Nixon administration efiorts to control inflatinn are succeeiling; beyond 1970, he said, "the economy is generally uplifting and optimistic"-..-.-S1 irra Pacific Ind,ustries has acquired -51lo of Coach-Mate, Inc., a Redding, Calif., firm that manufactures uinyl-oaerla'y moul'dings .

Owens-Parks Lumber, Los Angeles, is discontinuing their retail business afler lutfiIling their contractor committmentsl iroi" th" balance of the inventory will be disposed of is still undecided; new presi' dent Tom Melin is running the change' over of O-P into its yet'to-be'decided trype of operation...

A TWO PART SERIES

Profits in the low- income Sfory dt s Glqnce

housing market

E)ELUCTANT to turn over the low-in- l\ "o-" single-family house market to mobile home manufacturers, lumber and building material dealers are seeking Section 235 funds from the Federal Housing Administration for low- and moderate-income house projects, using pre-approved house plans made available in a National Lumber and Building Material Dealers fusociation package program.

NLBMDA package plans let dealers compete with mobile homes in low income housing market . . Sec. 235 funds available.

Since its announcement in early 1969, the Low-Income House Program of NLB'

MDA has been well received by dealers oriented to this market. In fact, by March lst of this yea4 465 dealers had purchased plans and materials offered through the association's program. Plans are sold in package form, containing at least three dif' ferent desigas, at the price of $49.95 per package. Included in the package are lists, glossy elevations, floor plans and sample hand-out sheets, with additional designs and related materials available for $15.

The United States Gypsum Co. and National Plan Service assisted NLBMDA in developing the program, designed to en' courage dealer involvement in low'income home building by utilizing mortgage financing provisions contained in Section 235 of the 1968 Housing Act. Heretofore, dealers found little incentive in this mark' et because of inadequate funding instru. ments.

Immediately after this act went into effect, the dealer industry began to take a close look at the section providing private builders the opportunity of building single-family houses which can be purchased by lower-income families who receive federal support in the form of interest payments on their mortgages.

The concept of federally-assisted housing has received strong endorsement from the Nixon administration and Congress, resulting in substantially increased funds allocated for existing programs. For Section 235 alone, $90 million has been appropriated for fiscal 1970 (ending June 30), thus supporting construction of 98,600 units. This compares with $70 million allocated the previous year. Although not yet appropriated, fiscal 1971 authorization, at the proposed amount of $140 million, would sustain 148,500 new units.

Bel.Air Exponds Sqles Effort

Bel-Air Door Co. has hired C. Dennis Giles as their full time rep. for the San Francisco, San Jose and northern California areas. He is based in Burlingame.

The company is continuing its policy of selling through distributors and Giles is promoting the firm's full line.

Norlhwest Plqnt Tour

Pers,rnnel from Palmer G. Lewis Co., Inc., Itucific Northwest and Alaska building material distributors, took an inspection tour of the Welsh Panel Co. manufacturing plant in Longview, Wash., recently.

Thirty-five PGL'ers from Seattle, Auburn, Lacey, Bremerton, Kenmore, Spokane, and Wenatchee branches viewed manufacturing of the new embossed paneling.

0ur lumber experience represents a total of more than 400 years

See r

honored at grove

THE "Merry Month of May" was inr ausurated in fine stvle bv Humboldt I{oo-HJ Club f63 *h"tt th"y entertained that gallant gentleman Ben Springer, Seer of the House of Ancients, and the current Snark of the Universe, Wade Cory, and his Supreme Nine, at a concat followed by crab feedinterspersed with generous libationsat the Elks Club in Eureka. Calif.

Story st s Glqnce

Seerningly ageless Ben Springer honored for club work . . complete re-districting of club areas . John Kelley presides at Humboldt club blast.

About fourteen kittens were initiated, and ceremonial verbiage was kept to a minimum, From a certain rosy glow that surrounded the Supreme Nine breakfast Saturday morning there was evidence of a suc. cessful evening.

The best part of" the weekend, besides the weather, which was gorgeous, was engineered by Hoo-Hoo vp. Larry Owen.

A large group of dignitaries was transported to the newly acquired Hoo-Hoo Grove in Prairie Creek State Park. There at high noon a plaque commemorating the Seers of the House of Ancients was dedicated. Current Seer Ben Springer had his picture taken umpteen times with greater and lesser lights, and accepted in his inimitable manner the plaudits of the crowd.

The ceremonies over, the group repaired to the Palm Cafe in Orick, where a sumptuous repast, supplemented by beverages from the Lumberjack Bar, awaited. Con-

Firms to Shqre Focilities

A consolidation of lumber distributing operations by E. J. Stanton & Son, Inc. and Lane Lumber Co. has been announced by Roy Stanton and Lane Lumber's Vincl Besinque. The companies themselves are not merging.

The sharing of distributing facilities is expected to take place about July I when Lane Lumber moves into their new facilities in the City of Industry, Calif.

The move will allow the two firms to ofier better than ever service to their hardwood lumber customers.

sensus was -'6fssl food and drink north of San Francisco."

Saturday night was relatively quiet. The group left for home Sunday morning.

MR. H00-H00 himself, Ben Springer, beside monument honoring his years of ddvotlon to the lumbermen's fraternity. lt is at the entrance to the group's redwood meilnorial grove, Prairie Creek, Calif.

tu*

. is the natural choice for long-life

fencing of genuine Western Red Cedar. Precision cut lengths and uniformly trimmed edges assure easy installation

and satisfied customers.

F or C edar-Rustic palings (also posts and rails) by the carload or LCL, just callHobbsWall!

How lun To Get A Large, Efficient

ft Started With This

TREATED POLE BUILDERS, INC. Was Given Contract

KOPPERS Cellon-Treated

Poles Were Specified

TREATED POLE BUILDERS

Designed Constructed . . And Turned the Key Over to SIMPSON in 173 Days

Dear Sirs:

General requirements for our new 44,000 squrare foot Southern California Dlstribution Center are as foLlows:

The building must have "eye appeal" . permanency . Iow maintenance.

Forty thousand square feet to be for storage and shipping . . 4,000 square feet for'finished office sPace.

It must be completely functlonal as a distribution center.

Construction tine: L73 daYs from grading to occuPancY.

Costs must be kePt well in line but materials and workmanship nust be of the highest quality.

This is a trturn-key" Job. The contractor must design from our rough sketches, and turn over to us a fracility ready to use-

Can your Company nreet these requirenrents?

SIMPSON BUII,DING SUPPI,Y COMPANY

By:;HaIeY Bertain, Western Manager

c.c. Perl6y Fisher

Harvgy Warnaca

Exterior of New Simpson Distribution Center at Gerritos, Cal.

SIMPSON BUILDING SUPPLY COMPANY

Mr. Leon Durham, General Manager TREATED POI,E BUII,DERS, INC. Ontario, Ca1if.

Distribution Center ln 173 Days!

IMAGINATION, QUALITY AND EFFICIENCY

arc Vatzmount with TREATED POLE BUILDERS...

And PROMPTNESS, too.

For SIMPSOXT we designed, constructed and turned the facility ovef, to the owners, complete with panelled office sPace.

And the cost?Less than $8 per square foot.

TREATED POLE BUILDERS ean do a "turn-key" iob lor you, too. Eoerything . . . trom dgsign to eotnpletion. Why not call us when you are plonning a new locility antd want quality at moderalc cost.

Interior Showing Gonstruation With Koppers Cellon@-Treated Poles

Say Hello To Easy Money

GALEN DAR

JUNE

Sacramento Hoo-Hoo Club 109-June, "River Reveille," place to be announced.

Ifome Remodeling and Decorators Show-June 5-14, Great Westerr Exhibit Center, Los Angeles.

Tfestern Building Material Assn.-June 15, committee on marketing, Albany, Ore.

MORE SALES: the easiest tile you have ever had to sell: FLINTKOTE Peel and Stick Tile can be used anywhere . o[, above, or below ground level . . over wood, concrete, old linoleum or tile. Makes every home ownet a prospect.

FREE, new eyecatching, sturdy, compact display. Stack the FLINTKOTE colorful Peeland Stick cartons and watch how built-in appeal attracts customers and helps create sales.

NAIIB Land Design and Engineering Seminal-Juns 15-18, Cosmopolitan Hotel, Denver, Colo.

Forest Inilustries Marketing Conference-June 18-19, University of Oregon, Eugene, Ore.

Dubs, Ltd.-June 19, meeting, San Jose Country Club, San Jose, Calif. (shot gun start 1:00 P.M.)

Black Bart Hoo-Ifoo Club 181-June 19-21, annual family weekend, (with Club 39), Konocti Harbor Inn, Clear Lake, Calif.

Laminated Plastic Seminar-June 23-24, at Wholesale Flooring, Inc., Denver, Colo.

Los Angeles Hoo-Hoo Club 2-June 25, wholesalers'nite, Old Ranch Country CIub.

JUtY

San Diego IIoo-Hoo Club 3-July, annual golf day (date and place to be announced).

Dubs, Ltd.-Iuly 17, meeting, California Country Club, South San Francisco, Calif.

American Assn. of Nurserymen, Inc,-JuIy 18-22, annual convention and trade show, The Hilton, San Francisco, Calif.

Humboldt lfoo-Hoo Club 63-July 24, annual stag day, place to be announced.

Black Bart Hoo-Hoo Club 181-July 31, annual bar-b-que, Bill Crawford's home, Ukiah, Calif.

24M Saybrook Avenue, Los Angeles 90022 Phone (213) 685-5170

NNONTANA NtrWS

By R. Y. PEIERSETI cxecutiYc secretary

fT would seem that the mobile-home r industry is on its way to another record-breaking production year.

Of the many factors contributing to this expansion is the general reluctance in our segment of the shelter industry to innovate. Apparently it is simpler to follow established, accepted routine than to strike out in promising but untried directions. With mobile homes taking an increasingly larger share of the available market it becomes increasingly more necessary for every lumber dealer to appraise his own area and make some hard and fast decisions as to the direction his sales and merchandising efiorts must point.

The mobile home industry anticipates production of up to 475,000 units for 1970. This is a ratio, nationally, of one o'manufactured home" for every 420 people. A recent survey within our own area produced a similar but higher ratio of

sales. The survey results indicate that mobile home sales in Montana amounted to one unit for every 345 people in 1969. The validity of this figure can be easily and quickly substantiated by any dealer within his own market. From that point it is but a short step to a comparison of his own sales of new houses to the new placements of mobile homes. The logical progression then to an analysis of lost potential sales will very probably reveal some starding-and disconcerting-figures. And to the realization that he devise a program, quickly, to meet or beat this competition.

The following slate of officers for MBMDA was installed at the recent con' vention in Yellowstone Park: L. Dexter Shaurette, St. Regis Paper Co., lumber products div., Libby, elected as president to replace retiring president Emmett R. Madden; Harold E. Lorenz, United Building Centers, Inc., Sidney, into the vp''s post. Re-elected as treasurer and asst. treasurer, respectively, were A. A. Kind,

Linder-Kind Lumber Co, Helena, and H. G. White, Neifert-White Co.o Town. send. R. V. Petersen was re-elected as exec. secretary.

New directors Robert W. Lindsey (Lindsey Sash & Hardware Co., Billings), Milton Sethre (Farmers Lumber Co., Wolf Point), and Dean Swank (De Voe's Builders Service, Valier), join hold-over directors Harold E. Lorenz, Emmett R. Madden, Arnold N. Nelson, Robert F. Payne, L. Dexter Shaurette, and Wilbur Weston.

Pets get the swing of it in as tirtie as live minutes. Save their masters a lot of trips to the door. No more barking, mewing and scratching at the door. n Swinging parts of the Pet-Dor are flexible rubber for pet safety. Permanent magnets keep them shut when not in use. No drafts or dust. Frame is sturdy, anodized aluminum. A locking panel is provided for security. The Pet-Dor can be installed in door panels or walls. Two sizes accommodate those small cats or even German Shepherds. n For pet owners who want quality, and dealers who want profitable sales, the Johnson Pet-Dor really swings. ! For brochure and price schedule, write to Johnson Pet-Dor Inc., P.0. Box 643, Northridge, California 91324

SecretaryManager

nUR association just completed one of v its most successful conventions.

Attendance and interest of those attending was outstanding and our speakers did an outstanding job of keying our members in on vital issues concerning the building materials industry presendy and what we can expect in the future.

One of the most significant items at the annual business meeting was to change the name of our association. As our associa-

tion membership is made up o{ the lumber and building material dealer, wholesaler, and manufacturer, it was voted to eliminate the word "Retail" and we are now officially the "Arizona, Lumber and, Build,ers Supply Associatinn, Inc."

We will hold our Golden Anniversary 50th Annual convention at the Mountain Shadows Hotel, Phoenix May l3-I5, 197I.

A complete rundown of our recent convention appears in another part of this issue of The Merclwnt Magazine (see p. 6).

Members can expect a lot of activity from the association office in the months ahead

as we have many programs to bring to you.

The first annual "Cost oI Doing Busi. ness Survey" is just off the press. The re. port is being analyzed presently and a series of area meetings will be held based on the results.

The new lumber standard, VoluntarY Product Standard 20-7O becomes effective Sept. I, and a series of area eduoational meetings are scheduled to acquaint our members with the new standard.

We are just completing our first semes' ter of the association's building material course at Phoenix College's evening divi' sion. The same course is being offered in the fall semester evening division.

Anderson Moulding Co, Tempe; Arizona Hardware Co., Phoenix, and Ari' zona Dry Mixed Materials Co., Tucson, are new associate members.

MEET SOUTH BAY RED

lilion ler-nptress

We don't know of any wood that makes a smoother milled finish than clear heart Redwood. Higgins carries other selected softwoods too. Like Alaskan Yellow or Western Red Cedar, upper grades of Sitka Spruce, and vertical grain Douglas Fir.

Hardwood or softwood, you'll find the right lumber for every purpose at J. E. Higgins Lumber Company.

A lumber for every purpose.

By R0SS KINCAID executive vice president

\[/ESTERN'S one-day low cost housing

YV seminar in Portland, was attended by 52 dealer personnel.

It was a practical mixture of information and ideas from government, dealers and a developer of systems and proved to be a good cross-section of resource for firms interested in the FHA Section 235 program.

The point was clearly made throughout the session that low income housing is a potential source of business for dealers. It was also quite evident that sales do not come without effort and a considerable amount of patience in the process of gaining financial approval.

We extend our thanks to these panelists: John H. Cartero Jr., chief underwriter, FHA, Pordand.

William Young, chief, real estate loan div., Farmers Home Admin., Portland.

W. D. Page, exec vp., American Wood Systems, Tacoma.

E.W. Turner, president, Canyon Homes, Inc. and Canyon Mill Co., Kent, Wash.

Dale Lawrence, president, Stowell Lumber Co., Everett.

For members particularly interested in rural housing appropriations for programs administered through the Farmers Home Administration have been substantially increased. The budget for 1971 authorizes an expenditure of $1.4 billion, and for 1970 over $750 million. The NLBMDA "National News" for April included an article prepared in cooperation with the FHA which defines the various programs to assist the dealers interested in participating in them.

As this is written, the shakes have been applied to the roof of our new Olympia HQ. and the siding is being applied. The building is Iooking great and since it is visible from downtown Olympia, townspeople are inquiring about "that new structure, the first in Evergreen Park."

George Osborne and Mrs. Bea Hards, Northwest Homes. Chehalis. Wash.

tr SO UTH LAN D

By WAYNE GARDNER executive vice president

f-\ t\Iay I commented on the inlormation r and education program to be undertaken by the lumber industry, to inform the industry and the consuming public about Voluntary Product Standard 20-70.

To date there is not much that can be said regarding the program since no program can begin until the Board of Review makes a decision regarding the National Grading Rules. The Board of Review for the American Lumber Standards Committee was elected at the meeting in Chicago on April 29. A consumer representative to the National Grading Rules Committee was appointed as well. Some effort was made to get a retail lumberman, or at least someone representing the distributive segment of the industry appointed, but to no avail. So the National Gradine Rules were developed by the inspection bireaus, three representatives of model code groups, one home builder representative, one representative for civil engineers and one for

the architects, The consurner representative was finally appointed after it was all over !

One industry personage. has indi cated concern over manufacturing imperfections as allowed under the proposed new grading rules. Liberal interpretation of the rules would allow each piece in a shipment, wherein the rules allow Standard "F" manufacture, to have some of the following: ooVery heavy torn grain, raised grain, very heavy loosened grain, heavy machine bite; machine gouge; heavy machine ofiset; chip marks; knife marks, medium wavy dressing; medium mismatch."

Unfortunately the rule doesn't say occasional pieces, meaning not more than LO/o. It just says manufacture Standard "F" see paragraph 722(I). If these are controllable defects, why should they be allowed to such an extent? These defects definitely hinder the sale of lumber to the consumer. The retailer is aware of this and other problems with lumber grades, but unfortunately, he did not get a chance to express this knowledge to the National

Grading Rules Committee.

Much time and conversation is devoted these days to modularo prefabricated and packaged housing. Some of the conversation tends to eause strong men to tremble, as they think they foresee the end of the retail lumber dealer.

Some time and thought should be given to the possibility that only a small part of the housing and light commercial field will be in oofactory built" housing, leaving the major portion to conventional construction techniques. Furthermore, any factory operation, if profitable, needs a maximum amount of space utilized for manufacturing and a minimum amount for storing material used in the manufacturing process, as well as a minimum amount of space allotted to completed units. Therefore, these manufacturers need suppliers capable of furnishing material to the assembly line daily, twice a week or weekly perhaps, depending on the quantity used and the bulkiness of the material. Studs, joists, rafters, plates, headers, cripples, blocking-all common items for a con. struction project are also common to a o'factory built house."

The retailer can still be the main supplier to the builder, whether on-site or ofi. site. In the vernacular of the day, he can still "do his thing," furnishing lumber and building materials to the construction industry and, through good business methods, do so profitably.

Witlncrt Delny For

lumber Association of Southern California

PERS@NALS

Don Erickson says the remodeling job on his Erickson Building Supplies, Cannon Beach, Ore., is almost completed.

Bernie Dike is the new mgr. of Copeland's Waldport, Ore., yard. He replaces Les Train who transferred to their Eureka operation.

Dick Halverson, mgr., fabricated products for Midpac Lumber Co., won $250 from Formica as the district's distributor salesman of the year.

Charles F. McDevitt has been elected a director of Boise Cascade.

Bob Warner has been appointed to head sales promotion and advertising for White Truck.

O. If. Ingram, Jr., is Celotex's new rep. in Orange County, Calif.

Bill Balfrey and John Baker, operators of Big B Lumberteria, Oakland, Calif., had a successful 2nd opening recently after their fire last Sept. They've been working out of a 62' house trailer.

Holmes

Your

George H. Steele, mgr. of Formica's Honolulu sales office has won the company's highest sales award.

Dale Grabg Simpson Timber Co., will soon be transferred from Hawaii to the Sacramento, Calif. territory.

Jack Sullivan, Midway Lumber Co., Tucson, Ariz., recently vacationed with his wife in Jamaica.

Bill Baugh, Baugh forest products div. of Southwest Forest Ind., Los Angeles, visited the Arizona Assn. convention in Tucson.

W'. R. Riley is now branch mgr, of Fruehauf's Portland operation.

Dan and Jack Olson and Fxl McCarty, Olson Lumber Co., Seattle, recently attended a Long-Bell training seminar on kitchen sales-installation.

Jim Simmons is the new Portland area mgr. of Handyman Home Centers, according to Max Brown, operations mgr.

Bob Goetze is now working in sales for Hallinan Mackin Lumber Co. in Los Angeles.

Ray Lizotte, head buyer at Inland Lumber's Colton, Calif., operation attended Kimberly-Clark's recent lumber seminar at their Anderson, Calif., mill.

UMTED

Chuck Gehring staged an American Wood Council pxesentation on environmental design in Phoenix recently.

Donald E. Auker and Hany M. have joined Kaiser Gyp.'s products sales force.

Polahmus systems

Jim Richards is now a plywood sales asst. for Southwest Forest Industries, Ken Thompson, mgr., lumber and plywood sales, reports.

Dalo Y. Anderson is Boise Cascade's new So. Idaho region mgr. for the timber and bldg. mtls. group.

Chuck Durant is now sales mgr.-systems products for Kaiser Gyp.

Bob Dickenson is now marketing mgr. for J-M's manufactured housing products.

Mort Doyle, exec. v.p., Southwestern Forest fndustries, recently accepted appointment to Commerce Sec. Maurice E. Stans' softwood lumber & softwood plywood industry advisory committee.

Seth Potter, regional mgr., So. Calif., area of American Forest Products and wife "Jimmie" have returned from Annapolis, Md., after seeing son Greg graduate from the Naval Academy. The Potters and Bob Wells, dir. of distribution yards of American Forest Products and

A United staff of veteran lumbermen experienced in handling the requirements of the retail dealer

United in their effort to provide prompt, efficient sen ice on whotesale orders from our

United inventory of prime softwood lunber maintained with the retail dealer's needs in mind.

Fred HolmesCqrl fs766Jim Buckner P.O. Box 665Ft. Brogg, Cqlif. 95437 Phone VOTI 964-4058

Fred C.

CUSTOM KILN DRYING l3OMCAPACITY

his Rosslie attcnded the NationalAmerican Wholesale Lumber Association convention at Greenbrier, Va., where Bob was installed as president.

Horace Wolfe Marquart lMolfe Lumber Co., Newport Beach, and wife Nona vacationed for a month in Hawaii. New on the sales stafr of MarquartWolfe is Pete Parnella.

Blll Hsnen of Al Peirce Lumber Co., Newport Beach, Calif., recently attended the LASC director's meeting in Ojai.

Bob Reagan" formerly with Arthur A,, Pozzi Co., Orange, Calif., has joined Western Mill and Lumber Co., Los Angeles.

Art Masters, King Lumber Co., with its HQ .n Bakersfield, Calif., recently vacationed in the Far East.

Dean Matthews, Simpson Timber Co., Seattle, was on a recent eastern business trip.

Frank Surbaugh was incorrectly reported by us last month to have left Noble Lumber Company's So. Calf. offce. Our apologies for any inconvenience this may have caused.

Glen Chasteen, Koppers Co., L.A., recently visited utility and power companies in Las Vegas. Don Smith took a business trip to Lake Tahoe.

Jim Sullivan has left Sullivan Hardwood, San ,Diego, a div. of Boise Cascade, to enter the investment business. Henry Barber is the new sales and acting mgr.; Bob Sullivan moves to National City in executive sales. Norm Davis continues as bryer and Mac McAlpine as supenrisor of office sales.

Robert G. Loucks has joined Hexberg Lumber Sales Inc. as a specialist in industrials. He was formerly Sepulveda area mgr. for Weyerhaeuser Co.

Bill Cowling's Dixieline Lumber in Escotrdido, Calif., had a $250,000 Yan Dyhe painting at their 1st annual "Fine Art in a Lumber Yard" Show.

Yince Besinque, Lane and Vance Lumber, Los Aageles, visited the Rotary International convention in Atlanta with bis wife Margaret. Lane's Lloyd lVebb recently visited the miils in Calif. a,nd Ore.

Bob Bolton has joined the sales stafr at Lamon Lumber Co., San Francisco, according to Ralph Lamon, presidenL He has been with Standard Lumber Co., Berkeley, for the past three years.

Ed Difani, mahogany importing div., Potlatch Forest Products, Los Angeles, is recovering from a slight injury-something about volleyball?

Robert Lowes is Formica's new western regional sales mgr.

Nixon on Timber Supply

"More lumber and plywood to build more houses will require growing and harvesting more trees through improved tim-ber management," James R. Turnbull, exec. vp. of National Forest Prod' ucts Assoeiation, has said, citing President Nixon's o'Second An' nual Report on National Housing Goals" as his authority.

He quoted tle official Nixon housing report as stating:

"The analysis undertaken considered probable demands for softwood timber and plywood stemming from both the housing industry and from the remainder of the economy. The study showed that only through an accelerated management program in both public and private forests could there be any reasonable expectation of adequate supplies of such lumber over the decade to meet all the likely needs at reasonable prices."

PR Push for Building ldeos

The first national public relations program for both the general public and every segment of the building industry on the transi' tion to industrialized building has begun. In support of their Industrialized Building Exposition and Congress, due this fall, Cahners Publishing Co. is underwriting a total communications program to sell and gain wide acceptance for industrialized and iystems building in both shelter, commercial and institutional fields.

While the building industry professionals now generally agree that industrialized construction can help solve many of the prob' lems of rising costs and short labor supply, this conviction must now be shared by this public, they stress.

ItrEl rD@\ /s&vfiews

A SSUMING the presidency of the LumA ber Merchants Association of Northern California is a step I take with much pride, appreciation and expectation. I know {ull well that here is where the action is and that the year ahead will undoubtedly present each of us with numerous new opportunities and challenges.

As we look about us today we see our industry beset by problems which have been uncommon to us for quite some time. We see a single-family new construction market that almost doesn't exist in many areas served by LMA dealers (as well as other western dealers) . I[re find money hard to come by and we find homeowners becoming rrore conscious than ever about maintaining what they already have' * * *

For many years I have felt that the retail building materials dealer can and should be the sparkplug of the community as well as his own industry. We have supplied the materials which created the environment for our communities and hopefully we will continue to do so for ages to come. However, we can't merely assume that because we have supplied consumer and industry needs in the past we will automatically U: * ti the future.

This same thought holds true when it comes to a rade association like the Lumber'Merchants Association and its affiliated {ederateds throughout the country. Each of these organizations must constantly seek new ways in which to be a greater service to members as well as find new ways to improve upon existing services'

I am most confident that the men who have been selected to guide the Lumber Merchants Association this year have your interest uppermost in mind. We are most willing to devote the time and efiort required to provide you with new ideas for the future. Each of these meno as well as the long line of men who held these posts in the past, has divoted rnur,/ hour. of efiort in behalf of our industry. Each has been unselflsh in attempting to help keep dealers in business rather than diminish the number of competitive firms.

to more ond more Colifornio deolers ond distributors. For yeor oround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.

Old Growth Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Sfuds from Worrenfon Lumber Co., Worrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Weslport, Oregon

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly . manufactured especially for Southern California construction needs.

Art Neth would appreclate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-12ffi or 783-{154,4.

TYI.E SCHAFER prcsidcni of fhe Lumber Merchonts Associoiion of Northern Colifornio 4i46 El Comino Rcql, Suitja 0 Los Afto., 6111. 9aU22 l1't5l 911-1617

LAWI{

noblelineoge

For centuries genuine Mahogany has been imitated but never matched. lt was specified in construction of a Santo Domingo cathedral in 1514-for shiobuilding by Cortez-for the niagnifi- cent Escorial by King Philip ll. Little wonder. lts beautv is exceede.d only by its wood working qualrtres, This is just one of 52 expert- ly selected hardwoods at J. E. Higgins Lumber Company, which offers Northern California customers 7 million ft. of kiln dried lumber.and over 200,000 sq. ft. of warehouse.

A lumber for every purpose.

ARIZONA ANNUAL

(Contin,ued lrom Page 7)

naw. Mich.. stole they havc 253 sq. ft. dcvoted to carpet -.alcs with no credit oficrt'd. Thc first vear thcy did $250,000 or ncar'ly $1.000 per sq. ft. return ! Carpeting" thcy also found, would add 30o/o to salcs in a pancling dept.

In thc panel discussion on consumer merchandising that followed, Nlorris Turken, Thrift Ruilders Supply, told horv he had optcd lor the (]onsumer and said they fclt it impcratir-e to pick one side of the business and stick to it. John Entz, Entz White Lumber, with laudable frankness. cxplained tl"ury went ('onsumer (and succcssfully) because thcy nearly went brokt: trying to sell the contractor. John Drum" now a panelist, said Vickes rates new arcas for thc potcntial to their particular opcration, not it-s potential for other firms.

Sears, Roebuck's Richard Hartung rcvealcd their w<tkly shopper was thcir most efiective advertising medium, whilt, Sam Hauert. echoing the vicw of many, said thcy didn't think they were getting their dollar's worth {rom thc advertising they did.

Later, the resolutions committee report. commended members Sam Haucrt, Jack Sullivan, Morris Turken and Jim Boyd for thcir contributions to the association and offered respects fol eight who had died last year.

The dealer scrvices t;linic that afternoon had a strong schedule of cvents relating to services available to association members. Included was a talk by Ross Kincaid on group medical insurance, a talk on labor factors by Ed Saunder, exec. vp., Arizona Employers Council. Larry Consolver talk. ing on group industrial compensation insurance and the Visual Information Pro. glam of film projector kits and merchandising kits availablc from NLBMDA.

'fhc annual banquet that night intloduced the new officcrs and directors to a record crowd in attcndancc.

A standing ovation for two men honored Joe Tardy as thc oldest member of a lumber association in the country and Frank Davis for his 25 years in the industry and particularlv for the impressive job hc has done in building the Arizona assot'iation to its present rccord size and in. fluence.

The after dinner speaker u'as a fake Russian, Gyorgi Velikosky who really had the crorvd going with his most efiectivc put-on. Half-way through the -speech he revealed himsclf as not communist. but a dedicated capitalist.

New Products, promotions ond soles qids Fnodu@t you con

use to build sales and profits! nn Nl

@ws

Wood Decorolor Pieces

Complete co-ordination is the theme of Repli Carve, a new line of simulated carved wood decorator pieces, plantons, moldings and accents announced by Emco.

The pieces themselves are designed in co-ordinated groupings allowing the consumer to go early American, contemporary' provincial, etc., or permit him to use authentic pieces while expressing his own

sumer how-to literature and full consumer advertising allowance.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Londscope Redwood Chips

J. T. Dimmick Forest Co' initiated production of pure redwood bark chips for landscape applieations.

Available in three sizes, the red-brown chips are said to be fade and sliver-free, while offering all the inherent qualities native to redwood.

Other properties that will be of importance to landscape professionals are said to be the chips' insulative qualities, moisture retention, and interlocking fibrous surface that aids in slope stabilization.

Redwood bark's light weight holds shipping cost to a minimum. Orders can range from a trial "Bushel-Bag," up to part or full-truck and railcar lots.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Fold-Up Fire Escope

In case of fire, attach the Family Life Saver fire escape ladder to the window sill, drop it out the window and climb down to safety.

Large variety ol pieces

individuality in developing the currently popular eclectic decorating approach.

The pnoduct is made from furaituregrade styrene. It looks, feels, weighs and finishes like wood, can be worked with woodworking tools and is guaranteed not to split or crack, Of importance to retailers is the complete sales co-ordination of pricing, profit, package, displays, con-

When not in use, the ladder folds uP compactly and can be stored under a bed or in a closet.

The ladder features 13" wide, solid kilndried oak steps anchored with steel pins to Yz" manila rope with a test strength of 2,650 lbs.

A "stand off" keeps the ladder away from the outside wall.

The ladder comes in two lengths: 15' for two-story use (weight: 972 lbs.) and. 24'

Sells like a house afire for use for three-story escape (weight: 14 lbs.).

A free booklet on fire safey and fire drill comes packed with each ladder.

WRITE: The Merchant 1:0.f.agazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Foom Hond Cleqner

An aerosol foam hand cleaner formulated to remove wet or dry paint quickly while being gentle to the skin has been developed by Illinois Bronze Powder and Paint Co. The controlled, concentrated white cleansing foam contains lanolin.

Housewives and handymen also can use the aerosol foam. It will remove grass stains, grease and ground-in dirt from hands. The hand cleaner will take sticky pine rosin off hands and will remove shoe polish.

On the job, the aerosol foam cleanser

will remove printer's in\ chlorophyll that stains florists' hands, g?ease and dirt, the carbon and ink that stain secretalies' hrnds, and adhesive India ink.

ttPainter's Fonnula 400" is available in 8-oz. size cans retailing for 91.49.

WRITE: The Merchant Magazine, E?B So. Lake Ave., Pasadena, Calif. 91101.

Dining Accents

cates. "Ease it off" loosens parts frozen by rust or. corrosion. All three are not paints and are harmless to metals and ceramics.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Fibergloss Tub/Shower

The Snyder Starlite shower/tub enclosure combines fashion and flair in fiber glass.

IHE EASIEST metrod of brightening or accenting a room is with Marlite's carved leaf paneling. Ih-ese 16" x 8' planks require only an obcasional damo wiping. Tongueand-grove edges simplify installatioir of tfte plastic-finished hardboard planks, which come in light and dark tones. WRITE: Ihe Merchant Masa zine, 573 So. Lake Ave., Pasadena, Calif. 91101. -

Sofety Keys

Miracle self-ejecting chuck keys are safety kelrs that eliminate the deadly hazard of "flying keys" encountered in all industrial plants, utilizing drills, lathes and related equipment.

The chuck keys fit (?8) Supreme chucks from the OJ size to 816T33; keys also fit (76) Jacobs Chucks from O through MC33833. A chart indicates the proper key to use for any of the Jacobs or Supreme Chucks. List prices for each are shown.

Miraele lathe wrenches contain the same safety feature as the chuck keys and a"re available in a full range of sizes engineered from cold rolled steel, which are heat treated and plated. At total of 26 wrenches fuom 7/32 through 14, sizes are listed including their list prices. Wrench sizes not listed are available on'special order at no extra charge.

WRITE: The Merchant Magazine, EZB So. Lake Ave., Pasadena, Calif. 91101.

Toke lr ofr, All ofi!

Relton Corp. entered the commercial and household market with a trio of compounds for rust penetration, removal, and prevention.

Packaged in aerosol cans and plastic bottles, the chemicals are "ease it off,,, {.w rsh it ofr," and "keep it ofr." All three come in a wirc basket point-of-sale display. The basket can be mounted on a pegboard or placed on counter or shelf.

"'Wash it off" dissolves and washes off :rust frlom metal and cerarnics. ,'Keep it off'displaces moisture, protects, aad lubri-

One-piece construction including side walls and base with flowing corners elim-

Sculptured unit inates tile, grouting, caulking and areas difficult to clean.

The Starlite line also features smooth shower booths and coraer stalls. Snyder Starlite bathroom enclosures are available in white and contemporary colors.

WRITE: The Merehant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Fons Chonge lobel

The Home Ventilating Institute developed a new label for the home ventilating fans of its members as part of a major educational campaign about its consumer protection program. Publicity in support of this campaign is appearing in newspapers nationally, shelter publications, consumer, and trade journals.

The canrpaign, tied to the introduction of the new label, will inform the nation's homeowners about the Institute's testing and rating program and identify the Institute with consumer protection.

To assure the customer he is purchasing a fan tested and certified for performance, the label will carry the inscription-"Tested/Certified."

WRITD: The Merchant Magazine, 573 So. Lake Ave., Pasadena" Calif. 91101.

Centuriesold choice for treaslre chests and decks of sailing ships, Teak is still floated down the riYers of Burma and India and Thailand to be rough-cut, then dried and seasoned for shipment to our warehouses.

This is just one of 52 expertly selected hardwoods at J. E. Higgins Lumber Company, which offers Northern California customers 7 million ft. of kiln dried lumber and over 200,000 sq. ft. of warehouse.

A lumber for every purpose.

Posluons wanted 251 a wotd, mlnlmum 2 words (22 words : S5.5O). AU otheF 351 a word, mln. 20 words (20 words : Sl.(x)). Phone number counts as one word. Boxed ads Sl extra. Fancy headltne or borders $2 extra. Box numbered ads add $1.

FOSITION WANTED

POSITION IVANTED as manager or general manager of retail lumber and building material operation. Eleven years' experience ln lumber -and building materlals. Write box 36' c"/o The Merchant Magazine.

FOR SAIE FOR SALE

1963 Peterbilt-flat bed, truck and traller. 250 Cummins engine, dual drive, 4x4 transmlsslons, Equipped for haullng and roll-otf of lumber. Excellent condltlon. Contact Dan Guerin, Guerin Transporta- tion Co., 1348 No. Grove Ave., Upland, Calif. 91?86 or phone (774) 942-9914 (evenings).

GIassfifffiod

Adventfleem@rDts

HELP WANTED

LUMBEB SALESMAN for wholesale distrlct yard and dlrect mill shipments, remanufactur' ing plant for solt and hardwoods. Los Angeles area. Contact Davld Leber, Pomona Planlng MiIl, Inc., Pomona, Calif. (714) 629-2rc3'

BUSINESS OPPORTUNITIES

FOB SALE-Retail buildtng materlal yardstore. East-central Oregon county seat town' Sportsman's paradise. Real opportunlty for indlvidual operator. Open for deal. May assist. Reply box 37, c/o T}).e Merchant Magazlne.

WANTED TO BUY

WANTED: Any editton ol Jack C' Dlonne's works "Cullud Fun" or "Lotsa Fun." Pubushed ln the early 1930's. Must have origlnal cover. Write box 69, c/o Ttre Merchant Magazine.

Names of adtrcrtlser! urlng a box nunbca er'D' not be released. Addres3 all replles to boT number shown ln ad tn care of The Macht'lt lflog:ozlne, 673 So. Iake Ave., Passd€le' CsllL 0llol. Deadltne for copy lr thc 20th. fo oall la an ad: (213) 792-4098.

SERVICES OFFERED

JOENNY :TEE LI'UBTE II}AI) SICN PBIIIITB

Speclallzlng ln danger nags, slde-load sl-qns. lob carals. etc. John WellePs Pr|n$n& rs12 W. 169th'St., Gardena, Callf- $uUfl, Phone (213) 676-7522 or 323-?606.

MANAGEImNT TEAM will reorganize and remerchandise your present butlding materlals cash and carry or convert your line yard to cash and carry. Prlncipals well known in lndustry. Write box 38, c/o The Merchant Magazine.

LUMBEB HAI'IING c-Q TRUCKTNG CO., (213) RA 3455? and RA 3-2138, ?151 Telegraph Rd.' Los Angeles, Caltf.900z2.

vt0lf Bry PUC $prinkler littings l|ffiIH! ffiB

i ffiill,il; lT"# l$lli'"U ['1ft#'1iff"3*iFi;,",*i,id[i1;:"ii1friTt titdili tip N

* POpUlalSlip&Thlead$tyleS Fiund_redg of h-ome lmprov.emeit rlorer buy.our flllingr. -G.h.e.ct \] * Low ilinimum - tz casi pacts :ilJf"lJl1x;":",lfil,Tt:ttHf.re "otume' hrsh'Profit

N.illtrRGHANlr nnAGAzilNtr BUVtrRzS GU[8tr

SOUTHERN CALIFORN

Sqn Bcrnordino - Rlverside - Santq Anc Areo

Americon Decorqtive Producls ---.-.-.......-.--(714) 623-8317

Americqn Forosl Produch, TW&J Div. ....(213) TR5-1550

E.llucod Co., lhr -..--..(7l,al 538-8821

Boire Corcode, Union Lumber Region .---.-(71.t) 511-0611

Frunon & Co- St Dhcn G. ..--(714, OR 3-3500

Gmrglo-Pociflc W€r.horn .....-*.l7l4f OV 4-5353

Hcrbor lumbcr (Al Wll:onl-.--..(7l.al OV 4-895C

Hobbr Woll Lumbc Co., Inc.-.--..---...17141 541.5197

Inlond lmber Compony --.---..-.-.,.l7lll lR 7.2001

Morquort.Wolfo [umbcr Co. .....-...........(213] 625-119/

Pomono Pfonins Mlll .--------.-.....----......-.------(7111 629-2563

Twln Hcrborr

FEmill For..f Prcduclr -..-......*l2l3l

Pl 2'3796

Gmrgio-Pqcific Corp. (Lumberl-...--.--.......(21 3) 686-9?17

Gs-rsiq-Pocific Corp. (Plywod)..-.--.-----..-{213} 968'9q91

Georaio.Pqcific Corp. -..........-....-.......-....(213) 686-!qqg

Hldfmd tunb.? Sal--(2131 889-m26 & (805, 49q-l9q

Goltch.t Hotdwood Co. -.*.-l2l3l

Hqbcrg Lunber Sola.-...........-....-.........(21 31 77 5-ql07

Hift f.mbo. Co., 1Ac..........-....-...-......(213) MU 1-2610

Hoover co., A. L. .--..-.-....--.-":"';"""'-""(21!1,!a!-eQ7-!

Huff lumbir Co. ._.---.-_*.l2l3l sP 3'48{6

Lone lumber Co. -................-....-----.-.(213) AN 9'0674

Lqhlrv. Dqvld E. -.....-*..-.-*l2l3l G| 5'8805

Morquoit-wolfe Lunbcr Co. ....................(21 31 62t'1 4?l

lrtuiuof llcrtdlne ond lumbc Co-.--.l2ltl FA \t?ll

Ncth lumbrr Soli, A. 1v....-.-.--..-..1?l9l q7r'!?!p

Orsood, nc., Robert S. .......-...-...............(21 31 38?-8-V-8-

Poaiflc ?lr Sotes.....-.-.................................,(2131 682'3533

Poclflc trnbot Go.. fhr----*..12131 G., !'?92!

Pcdflc-l{adbn lun6or Co-....*...J2131 SP 3'2292

Pan Ariotic Tradlns Co., tnc..............--.-12l 31 26e-2721

Polrcc fimpqny, Al ..,..............-.............J?191 q2q-516j!

wartqn' Dry Klln ...-.-......-.....-..-.-.'.(,tl 5l t4-ll@

Watrn Pl;. Sopply Co.-Ol !44 |

P.nblrrhr [umbrr Co. -.-.....*.-....:l2l3l tU !'!t!!

Rolondo -[umbc. Co., Inc...--.-.........(213) ZEnith 9'8843

Rounds Lumber Co..--.-...---.---..-----..-...----.---(213) 686'0917

Rol tumb6 Soryica .........-......-.--.-....--....(21 3) 232'5521

Sfilnon3 Hardwood lumbcr Co. ....--.....(2131 723-6/56

Sinpson Buildine Supply Co.....-.............--..(2131 77?'9179

South Boy Rcdwood Co. ..-----.-......-..1?l l SP ?'q?!q

Siohl I'udbot co. .......*.--.-.-.-J2l3l AN 3'6314

Slandord Lumber Co., Inc. ...............---...;(2131 685'40/31

Stcrling Lumbar Co. ..----.--.............-...-.--..(2131 l A 7'6353

Summii tunbcr Co. ...-.....-...-.................(2t 3) 636-571 5

Tocomo Lumb.r Soler, Inc. .-.-..-.....--.-.(2131 MU l'6361

Twln Horbon Sotor Go.---*.--..*(?l3l 62lt'8133

771.17|J/, 421-5190

SASH-DOORS-Wt NDOWS-MOU tD NGS 8Ul tDING lilATERlAl.S-PAINT-HARDWARE-ETC.

TREATED TUIABER_POI.ES (oppcrr Co,, lnc. l4r51 692.3330

Wcndllns-Nothon Co. ...-......--.-....-.....--.-.-SUrter | -5363

SPECIAT SERVICES

Weyerhoourcr Conpiny .....-....--.......-..-.---......-3a9'1 4l a

SASH-DOORS-Wl NDOWS-IIOU LD I NGS

BUIIDINO AIATERIATS-PAINT_HARDWAiE_ETC.

Amerlcqn Forst Prcductr, fW&J Div.

TW&J Dlv. ..--l2l3l 77{-92OO

Bel-A.ir Door Co. ....-......---------------.--...--..(213) CU 3-3731

Bellrcod Co., Thc ...,.......-........-.-.....-.....(2131 629'3511

S.v.rlt r onufocturlns Co. *-..---.-..t2t31 755.85U

Cory€d D@6, Inc. --......--..----------.--.----.....(213)576-2515

Dcft, Inc. .-...12131 775-2329

Grfffln Foct product3 ...-..._..._._....._...17t,tl 193-1519

John3on Pcl-Dor. In.. .----------...........(21 3) 319-1971

filopl. Bro3., lnc, ..-....-.-....----............-.(213) OX 8-2536

Sto-lube, Inc...--"..................-...................(213) 771-1571

Sfroll Dor & Plywood Corp.....-...-....--l2l3l CU 3-8125

SPECIAT SERVICES

Bcrkot A4lg. Co. r31 875-1163

Cotlfornlo tumbc Inrpccllon Scrylcc--l2l3l NO 5-54:tl

Chorley's Fence Co. ..--(213) 338-1529

Coorl ?lonlns Mlll ...--..-....-..-.l2l3l l,tA 2-ll8l

Crysfol Lamp Porfs ----.---------.....--..-......(2,|3) 938-3756

Moihcny Rcnl-A-Skill .-..........----.....-.....(21 3) 381 -5255

NclPqt Corp. ..l2l3l rU 3-lr't56

So-Col Commsrciol Stal ...-....-....-.-...-.(2131 685-5170

Summcrbcll.Speqdrpqcc ...--....----.-..-.---..(21 3t 923-0686

turrrEl HANDLING AND SHIPPINGT CAIRIERS

C-Q Trucklnr.Co. ...--.{2t3} 723-6557

lcc Lumbcr Houling.--....--.-----.----.----.... (21$ 596-1555

R.dwood ln.p.cflcn Sadlo --...---...EX

2-7880

GREATER BAY AREA I.UMSER AND I.UATIER PROOUCIS

Americon Forest Productr, TW&J DIv.....(415) SY 7.2351

Arcoto Redwood Co. (Burllngqm.l ....-.....(415) 3,12-8090

Atlinron-Stut, Co. ...---.-....--...-......--..--.......345.1

NNERGHAN]T NNAGAZINtr BUVtrRzS GUIDtr

PACIFIC

WH|IE CIIY Atdct Mqnufoclurins Co,.........-.--.-..--......J5031 A26-1088

For.lf Productr, flV|J Div..*..(5O3, 342-5t28

W||ilNruSOUTHWESTffiImruM

€crp. su 5.3501 OREGON

BEND !rcob-Sculen --.--.t503 Ev 2-2511 coRvA[ts Con.F!6 Equipm.nr Co. .....-.-.--.--...........(503) 7 52.29 55

EUGEf.IE

tuteh+Willomette Lumber Co. ..........,-...(503) 345-0l4l

f?.nst ttrnt ?rodu.h -.--.*.-..llt03l Dt 9.9267

Gorglc-Poclfic Corp. ....-..*--.-....-.....15031 345.4356

Pclrca Lumb3r Co., Al .....-.-.*.-...(503) 312.2663

COLORADO." SPRINGS

Dl 2.tlll Wcyorhocurcr Co. .-.---.*..-..,{503t 342-5531 Wlllcn.tt. Vollcy ttfs. Cr, ....*......-...(5031 689-1440 qRANfS PA55 lwin Horbon Solg Co. .....-...--...-...-....(5031 179-1656

IAKE OSWEGO Arlhur

U.5. ?lywd CorD. -1561

MEDFOND Filtrilln luab.r Co., Ed--(t031 535.1526

Wodffns-Nothc! Co. -__--_l503l 712-7063

PiORII.AND Dqnt & Ru:rcll, Inc. .....-..--......-..-.-..-(5031

Illle're Ready and Rolling fffi( TRUCKING CO.

5L57 Telegraph Road Los Angeles, Calif. (213) RA 3-6557

NEW LITERATURE

Hydroulic Vqlves-Monoblock hydraulic control valves are described in a bulletin from Husco div. of Koehring. The valves offer full circuit protection, take uP a minimum of space and Provide unlimited control with caPacities from 3 to 185 G.P.M. and oPerating pressure to 2500 P.S.I.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Porticleboqrd Booklet

A brochure on industrial Particleboard is available from Boise Cascade Building Products. The four-color, l?-Page brochure is illustrated and takes a fresh'approach to exhibiting the product advantages to industrial users and Potential users of particleboard.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Glqss Cotologue

Three new technical catalogs are available from LibbeY-Owens-Ford Co, The brochures include selection tables, suggested glazing methods. and sPecifica-

tions, strength data and transmittances values for L-O-F's various types of flat glass.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif.91101.

Hordwure Fqcts

A consumer and builders' hardware products catalog is available from the lock and hardware div., Eaton Yale & Towne Inc. The illustrated 32 page catalog contains descriPtions of Yale's shelf lines of locks and night latches, cabinet locks, door handles, residential locksets, mortise locks and door closers.

WRITE: The Merchant Magazine,573 So. Lale Ave', Pasadena, Calif. 91101.

Ilon't Forgef

So-Cal Comrnercial Steel is offering a free "don't forget" chart of their wide varietY of double grip nails. The chart shows sizeJ and tYPes of nails in actual size. The nails are packaged in 1, 5 or 50 Ib. bulk carton,

WRITE: The Merchant Magazine.573 So. Lake Ave., Pasadena, Calif. 91101.

$TMAilTDOOR the Qu"lity Leader in'70