noblelineoge

For centuries genuine Mahogany has been imitated but never matched. lt was specified in construction of a Santo Domingo cathedral in 1514-for shiobuilding by Cortez-for the niagnifi- cent Escorial by King Philip ll. Little wonder. lts beautv is exceede.d only by its wood working qualrtres, This is just one of 52 expert- ly selected hardwoods at J. E. Higgins Lumber Company, which offers Northern California customers 7 million ft. of kiln dried lumber.and over 200,000 sq. ft. of warehouse.

A lumber for every purpose.

Arizona Annual

(Contin,ued lrom Page 7) naw. Mich.. stole they havc 253 sq. ft. dcvoted to carpet -.alcs with no credit oficrt'd. Thc first vear thcy did $250,000 or ncar'ly $1.000 per sq. ft. return ! Carpeting" thcy also found, would add 30o/o to salcs in a pancling dept.

In thc panel discussion on consumer merchandising that followed, Nlorris Turken, Thrift Ruilders Supply, told horv he had optcd lor the (]onsumer and said they fclt it impcratir-e to pick one side of the business and stick to it. John Entz, Entz White Lumber, with laudable frankness. cxplained tl"ury went ('onsumer (and succcssfully) because thcy nearly went brokt: trying to sell the contractor. John Drum" now a panelist, said Vickes rates new arcas for thc potcntial to their particular opcration, not it-s potential for other firms.

Sears, Roebuck's Richard Hartung rcvealcd their w<tkly shopper was thcir most efiective advertising medium, whilt, Sam Hauert. echoing the vicw of many, said thcy didn't think they were getting their dollar's worth {rom thc advertising they did.

Later, the resolutions committee report. commended members Sam Haucrt, Jack Sullivan, Morris Turken and Jim Boyd for thcir contributions to the association and offered respects fol eight who had died last year.

The dealer scrvices t;linic that afternoon had a strong schedule of cvents relating to services available to association members. Included was a talk by Ross Kincaid on group medical insurance, a talk on labor factors by Ed Saunder, exec. vp., Arizona Employers Council. Larry Consolver talk. ing on group industrial compensation insurance and the Visual Information Pro. glam of film projector kits and merchandising kits availablc from NLBMDA.

'fhc annual banquet that night intloduced the new officcrs and directors to a record crowd in attcndancc.

A standing ovation for two men honored Joe Tardy as thc oldest member of a lumber association in the country and Frank Davis for his 25 years in the industry and particularlv for the impressive job hc has done in building the Arizona assot'iation to its present rccord size and in. fluence.

The after dinner speaker u'as a fake Russian, Gyorgi Velikosky who really had the crorvd going with his most efiectivc put-on. Half-way through the -speech he revealed himsclf as not communist. but a dedicated capitalist.