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WI'STERN LUMBER & BUILDING

NIATERIALS MERCFIANT is pub- lished monthty at 573 So. Lak€ Ave., Pasa(lena, Calif. 91101, Phone (2131 792-3G23 or (213) 792-4098 by California Lumber Merchant, Inc. Please address all correspondence to Editorial Offices. Secondclass postage rates paid at Pasadena. Calif.. and additional of- fices. Advertising rates upon request.

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Change of Aalalress-Send subscrip- tion orders and address changes to Circulation Dcpartment, Western Lumbcr & Buildine Materials Merchant, 5?3 So. Lake Ave., Pasadena. Calif. 91101. Inciude address label from recent issue if possible, Dlus nt.w address and zip code. Suhscriplion Rrrtes-U.S., Canada. Mexico- ilnd Lalin America: $,1one y('ar; $? - two years; $9 - thrc(' Icars. L)vers('as: $5- one year: $8iuo y('ars. Single copies 50r. I];'r'l< coDies 75c rvhen availabl..

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WESTERN RED CEDAR

Your New Product and Source Information Book is ready for delivery. lt's full of descriptions and prices on every item offered by Fountain. ln addition, it is jammed with ideas on various uses of lumber, technical details on specifying and selling laminated timbers, codes on decking and hundreds of other useful bits of information. You'll find this handy, tabbed reference saves hours of hunting. and once you make selections, it takes just one stop to pick up practically any lumber products you need. Call for your free copy nowl

Ecology ond the Producer

fN last month's editorial we talked about ecology I and how it afiects the retail lumber and building materials dealer and the ways he can use to turn the present interest to his own advantage.

The wholesaler, mill and producer factions have, o{ course, been the hardest hit by the flack. from the entire ecology explosion. Something to help them cope with the problem is what we discuss here,

W'e recently received a letter from Johnny Li' pani, an old friend of the magazine and Los Ange' les area manager for Weyerhaeuser. His letter enclosed a brochure telling of his company's efiorts to control pollution and closed by saying, ooat any rate, it gave me enough ammunition to convince my seventeen year old daughter that her father is not butchering the forests."

With the thought that John is not the only mem' ber of the industry, at whatever level, who .needs a little ammunition, the following tells part of one firm's efiorts to clean up the world by cleaning up its own backyard.

The booklet, Qur Enaironnl'ent, tells how they recognized the "need for an all'out efiort to analyze and solve problems o{ the environment. Over 30 years ago, much o{ our work to this end was cen' tralized at one of our largest millsites (Longview, Wash.) in the research division. Here we conduct all kinds of research-from the most basic and long term-which may not yield practical results for decades, to t-he urgent program to solve an immediate problem.

'oNot so long ago, the familiar sidekick of the sawmill-the wigwam burner-did a very necessary job. Now, in modern mills, these burners are becoming obsolete. We've just dismantled the one at our Coos Bay, Oregon, lumber mill, and will shut down our last one in the state at Cottage Grove in 1970. oolt's 25 years and $125 million since lt/eyerhaeuser embarked on an organized program to maintain and improve environmental quality at all facilities.

'olog storage booms may be interesting to sea' gulls and small adventurous boys, but not so good for water quality. To solve this problem on the Klamath River we've cleared a 32 acre area adja' cent to the plant and are switching to dryJand log storage.

'oCinders and smoke are on the way out at Snoqualmie Falls. It took a year and a half and $1.7 million. But the powerhouse at our lumber and plywood manufacturing operation at Snoqualmie Falls, Wash., is expected to meet Puget Sound Air Pollution Control Agency standards.

'o'The huge Weyerhaeuser Co. pulp and paper plant at Springfield, Ore., is one of the most effi' cient mills in the industry in terms of the ratio of discharged wastes to production.' We didn't say it. That's a direct quote from a 1967 Federal Water Pollution Control Administration publication.

"About a third of the total has gone for facilities and equipment designed solely to reduce pollution of air and water-with no economic return."

The next time someone tells you how our indus' try is wrecking the environment, give them some of the above and remind them it is only part of just one firm's efiorts. Multiplied industry wide, an impressive job is being done in combating air and water pollution. It is time critics forgot their {ancies and checked their facts.