International update Letter from Kim Andersen | March 2022
Kim Andersen EVP, Int’l
A new year brings new challenges and opportunities! Operations are getting back to normal after several years of disruption. We have enjoyed a strong start in ANZ, France, and Germany. Dear All,
In International we were entering our new business year with a spike in CV-19 “Omicron” variant, knowing that after such spike we would most likely enjoy fewer COVID restrictions in Q2, where business interactions and social life would be get back to normal. During February we were able to enjoy kickoff events. While we held some of these over Microsoft Teams, our team in the United Kingdom met in-person for the first time in two years. What a difference that makes! And then... Russia chose to invade Ukraine! I’m shocked and deeply saddened by the events we have seen unfolding in Ukraine over the last few weeks. I’m a strong believer in freedom for everyone everywhere, and my thoughts and prayers go out to all Ukrainians. I wanted to let you know that we don’t have any direct operations in Russia, Ukraine or surrounding countries. These countries are all served via our Partner Channel. As such, our European Operations are all running with their normal activities and run-rates, and we are moving forward with our plans currently embedded in AOP 2022. For the ANZ Team “Down Under,” the team is busy installing Bluecrest Technology at 5 different customers over the coming weeks, bringing a solid head start to Jason and Team for 2022. In Japan, Hiroshi has entered into a partnership with B+H in relation to their new swing-arm unit call Forerunner. In Japan we still have more than +250 units of swing-arm technology in the field, and with the significance of Japanese paper quality, leaflets and envelope closing, there is still a high demand for this technology. We are launching the B+H/BC Forerunner in a kick-off during the month of May, with hopefully 4-5 orders already in place for 2022. I hope that you all will enjoy Easter Time, spring season, and let us all hope that resolution will soon come to the conflict between Russia and Ukraine. Kind regards
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Kim Andersen, Executive Vice President, International 16
The Wave | March 2022
