CASE STUDY
Croatian Post Postal automation positions Croatian Post to continue delivering next day service amidst double digit growth Client profile Croatian Post (Hrvatska pošta d.d.) • Croatian Post is the national postal operator of the Republic of Croatia. • 1016 post offices form one of the widest service and retail networks in the country. • As well as postal services, Croatian Post offers payment solutions and retail outlets across the whole territory of Croatia. • Croatian Post is one of the founders and a full member of the Association of European Public Postal Operators (PostEurop), a member of the Universal Postal Union (UPU) as well as the International Post Corporation (IPC). • Croatian Post issues the official postage stamps of Croatia.
Business challenge Croatian Post was established in 1999 as a result of the separation of HPT-Hrvatska pošta i telekomunikacije (HPT Croatian Post and Telecommunications) into two separate stock companies. The state-owned company competes in a liberalized market with international rivals such as DHL, UPS and DPD. Croatian Post dominates the letter business with around 98% of the market and has approximately 20% share of the parcel delivery sector. To continue to compete, it needed to be equipped with the latest technology. “Our parcels used to pass through several sorting processes and the process had to mostly be done by hand,” Antonio Videka, Croatian Post’s executive director of the optimization sector explains. “There were only eight chutes and the capacity was 2,000-2,400 parcels an hour, which wasn’t fast enough as business kept growing. The new automatic sorting machine in Zagreb has 55 large chutes for parcels, which allow us to program 150 destinations, and we’ve got a further 90 smaller chutes. Capacity has risen nearly 700% and we can reach speeds of 15,000 parcels per hour.”
BlueCrest / Case Study: Croatian Post
1 of 3