BERLIN FASHION WEEK MAGAZINE
Overkill is killing it by opening Gate Scandi 2.0 – the global fashion phenomenon Ganni Adidas – 70 years of sneakerism Future food crawls your way!
PREMIUM BERLIN January 14 – 16 2020 Booth SR-SR 09 Luckenwalder Str. 4 – 6 Berlin / Germany
Radar 4 Life is evolution 6
Publisher Premium Exhibitions GmbH Tempelhofer Ufer 36 10963 Berlin Anita Tillmann, Jörg Arntz, Simon Kimble premium-group.com
Meet the teams of GATE, OVERKILL, and SEEK in our cover story. Deep-dive into what Berlin Fashion Week has in store for you this season – the latest trends, new brands and exciting stories!
Editor-in-Chief Christine Zeine Editor-in-chief@ berlinfashionweek.com Advertising Director Marco Gröning advertising@ berlinfashionweek.com Contributors Lena Brombacher Chris Danforth Sven Fortmann Renko Heuer Kate Lewin Björn Lüdtke Kay Alexander Plonka Jan Wehn Translation Francesca Gatenby, Laura Thépot Cover GATE, OVERKILL & SEEK teams Styling: Florence Bakic Photo: Maxime Ballesteros Location: Gate City Guide Lena Brombacher Art Direction Sonnenstaub – Büro für Gestaltung und Illustration sonnenstaub.com Printing Wagemann Medien GmbH wagemann-medien.de Get in touch magazine@ berlinfashionweek.com
WELCOME TO BERLIN! WE ARE LOOKING FORWARD TO HAVING YOU!
Enjoy your stay, enjoy Berlin!
Berlin Fashion Week Guide 17 Brand profiles
Big B’s brightest stars 44 18 Circular sourcing We work in with full speed ahead 48 sprints like a Future vision 52 start-up company 24 Fashion, Fashion, Fashion 28 70Years of Adidas History 36 Events MBFW Berlin, PREMIUM & SEEK 38 FASHIONTECH Berlin revamped & Future pop 56 extended 40 Future food 60
BIOGARMENTRY – FABRIC OF THE FUTURE What if textiles were alive and photosynthesised? What? Together with scientists at the University of British Columbia (UBC) and the Emily Carr University, Canadian-Iranian designer, Roya Aghighi has developed clothing items that contain photosynthesising algae – and thereby taking eco-fashion to the next level. In order to activate the algae, you place the clothing item in direct sunlight for two hours, before opening the packaging. The green alga, clothichlamydomonas reinhardtii, then dutifully starts to work and transforms carbon dioxide into oxygen. When the clothing item has worn out, it can safely be thrown onto the compost heap. ————––––––––––––––––––––––——— royaaghighi.com
BEYOND THE OBVIOUS – AGILE PRESENTATION DESIGN
What’s the story? Amazing ideas require amazing presentations. With “Beyond the obvious”, Ole Tillmann – consultant, coach, moderator and founder of the Berlin-based innovation and communications agency Peak – has authored a handbook for all those who want to communicate their ideas with charisma and authenticity. Tillmann shows how to develop a convincing visual story using design thinking and storytelling, and how to communicate this within an exciting presentation. From the start-up founder pitching to raise their first million to the corporate innovation team seeking to convince the management board of a new product idea, and the business executive who needs to align people behind a strategy –––– peakberlin.com
ACTIVE GIVING – WHEN BEING ACTIVE MEANS BEING A CHANGE-MAKER How would it feel if five trees were planted, as a result of your 5 km run? Are you in need of an extra dollop of motivation to exercise, and would you like to do something positive for climate protection and the reforestation of our planet? Active Giving is a movement that gives people the opportunity to achieve something huge, while simply getting their daily exercise hit. “We have identified the hold sport has over us, especially group sport – and we recognise that we can also benefit other people by doing what's good for us,” say the two founders, Laurent Petit and Till Harnos. The first tree is planted when you follow @active.giving on Instagram. Your fitness results as an #activegiver are turned into points that can be donated via the donation platform and invested in various environment-supporting, charitable organisations. The whole enterprise is financed by sponsors; currently, these include brands like Lululemon and Casall. Good idea? Yep. Let’s go do an extra lap! –––––––––––––—— activegiving.de
MARINATEX – MADE FROM FISH WASTE During her final year at the University of Sussex, student Lucy Hughes developed an alternative to petroleum-based plastic packaging from a waste product that could soon revolutionise the whole packaging industry. MarinaTex is made from fish skin and bones. It is a flexible, robust film that is not only perfect for use as food packaging, but that can also be used in other sectors. The amount of CO2 produced during the manufacturing process is very low. The packaging has a short shelf life and is designed to decompose within six weeks. 1,400 packaging bags can be produced using the waste material from a single cod. Each year, around 500,000 tonnes of fish waste suitable for this production process are generated in the UK alone.–––––––— marinatex.co.uk
Wescover x Google Lens "You Are Going To Be Fine" Street Mural by Leta Sobierajski in The ROW DTLA.
SAFETY FIRST – YSL LAUNCHES CONDOMS Thanks to Saint Laurent’s Creative Director Anthony Vaccarello, now you can even wear designer items when naked. The rubbers from Saint Laurent boast super-chic packaging, making them the hot-to-trot must-have: animal print, checks, or black as the night – which gets your vote? The stroke of genius was launched with the “Love Affair” campaign shot by Juergen Teller. It features the Polish model Anja Rubik and New York artist David Alexander Finn. The condoms are exclusively available from the Saint Laurent Rive Droite store in Paris; pleasure comes at the price of € 2. Better chic than sorry.–––––––––––––––––––––––––––––––––––––––––—— ysl.com
WESCOVER X GOOGLE LENS – AN APP FOR LOS ANGELES ART Art doesn’t LOVERS just live in museums, where it is presented and explained to us in precise chunks. Often, it can be found in unexpected places and hidden corners of the city – in a stairwell, or on abandoned industrial premises. The Wescover platform is known for providing background information on design objects and works of art. Now, the makers have got together with Google Lens to develop an app to let people experience the art that can be found in Los Angeles, outside of its museums. The whole thing is as simple as creating a PIN for your bank account: just point the camera of your smartphone at the work of art and press the button in the app. Instantly, you get all the info on the artist and lots more besides. Please let Berlin be next in line! –––––––––––—–– –––––––––––––––––––––––––––––—––––––––––––––––––––––––––– lens.google.com ––––––––—–––––––––––––––––––––––––––––––––––––––––––––––– wescover.com
photos: Maxime Ballesteros
LIFE IS EVOLUTION
by Sv e
For t m
Well, in that case we’re good for generations to come, because that’s when a term like pop culture kicks in, since this long-time, smiled-upon side note of modern life actually is one of the only branches of society that’s in constant flux – simply because it is not only a reflection of social change but an immediate response to our daily lives as well. The days where the title pop culture was narrowly defined are long gone. These days, it’s an ever-changing pool of trends and elaborate ideas, based on a wellestablished fundament of the art of sneaking into consensual acceptance. It’s a mind-boggling universe where things are happening at high speed; a place where personal parameters and visual vocabulary are always on the move. Pop culture, nowadays, is many different things. It’s the playground for self-creation. It’s a challenging and highly fascinating paradox where criticism and consumerism are of equal value. It’s the hood where everyone is significantly right and blatantly wrong, at the very same time. And that’s exactly why we all love it so much. However, there is one thing it certainly isn't: a bubble. As much as pop culture presents itself as this always evolving beast, capital cities known for being the international hotbeds of the latest trends, hypes, and develop ments have basically been the same since decades. Berlin most definitely still occupies its reputation as Germany’s unofficial pop-cultural heavyweight champion, and the majority of this position is owned by the fact that its inhabitants – regardless if they’ve relocated to this city or belong to the endangered species of real Berliners – are neither afraid of the brushes they use nor the picture they’re painting. They never shy away from turning their passionate hobby into a profession, regardless of the impossibility to accurately explain to their parents what actually pays the bills.
Life is all about evolution. Well, at least it should be. And that’s exactly why we’re pretty much doomed at this point, because our ignorance curve has the tendency to proportionally go ballistic, the more presumed knowledge we’re able to gather. So let’s eliminate the fact that evolution – or intellectual evolution to be precise – will almost automatically open up new horizons to greater prospects, and focus on the definition that it’s first and foremost about looking ahead. For over twenty years, after the fall of this absurd Wall, Berlin got mystified as this “field of dreams” where you’re not only allowed to try new things, but actually allowed to make mistakes during the process – something that still rings true to this very day, regardless of the fact that reality caught up big time with this city once and for all. Every commitment – at least when done right – implies sacrifice, but unlike other major players, Berlin won’t bleed its followers dry. And being committed – to the city they’re living in, to the business they’re doing, to this wicked world of pop culture they’re feeding on a daily basis – sure is a quality that unifies the protagonists of this issue’s cover story. And somehow, some of their lose ends got tied together through the Berlin-based OVERKILL store – the capital’s premium address for sneaker, streetwear, and graffiti culture alike, eponymously emerging from a graff-mag that was founded in 1992. Marc Leuschner, CEO of Kreuzberg’s OVERKILL, belongs to the illustrious circle of entrepreneurs that didn’t only turn an obsession into a profession but into a celebrated business, which soon established itself as one of the key players within the major league of international sneaker culture (and beyond). Together with Head of Marketing Jens Burmester and his trusted team of enthusiastic employees, OVERKILL demonstrates how essential and overall relevant retail still is in 2020, as soon as you confront the Internet’s frontier law with authenticity, expertise, and an actual vision. Just recently, particular vision gave birth to a new concept store by the name of GATE, located in the backyard right between the OVERKILL mothership and its related outlet for women. Its store manager, Michael Haiduk – who also founded the renowned streetwear/lifestyle platform “Strassenmodekultur” [Streetwear culture] a few years back – channels his passion for state-of-the-art fashion brands, art, and music into a portfolio unrivaled in Germany’s capital. Berlin Fashion Week Magazine introduces two of the main operating forces behind the success of the acclaimed trade show SEEK: Maren Wiebus and Marie-Luise Patzelt. It’s not only the geographic proximity to the OVERKILL store, their exclusive collabs and releases, or the in-house posse that made these parties bond; in the end, it came down to the dedication and profound knowledge of how to refine a general sense of fashion and style – because it takes a geek to know a geek. Andreas Janetschko is probably much better known under his trusted alias Stickle, a DJ and producer that relocated to Berlin in 2006, via beautiful Linz, whose mission is to constantly shape and redefine the margins of what we define as hip-hop today. Since hip-hop basically introduced the concept of serious sneakerfetishism to the public, it’s no surprise to occasionally find him playing delightful sets at OVERKILL’s happenings, centered around heat releases. Last but not least, it’s Hanno Siegmund who completes this intriguing circle of friends. With his position as the Senior Key Account Manager Fashion Statement for Adidas Originals, the American Football aficionado is not only required to constantly be in touch with the pulse of the market, but embodies an essential ally and advisor to bring OVERKILL’s exclusive collabs and refined future plans into fruition. Sneaker culture positively evolved to be a shining tessera within the pop culture cosmos. The days where it’s simply regarded as a fashionable accessory to feed the stubborn plans of dodging the draft of adulthood are long gone. Sneaker culture isn’t only here to stay – it is an ever expanding universe. Let’s dive into it, shall we? COVER
OU'RE ACTUALLY THE ONLY ORIGINAL BERLINER AT THIS TABLE, RIGHT?
I know this almost sounds like a cliché, but we always favored passion, authenticity, personality, and expertise
WHAT'S THE SECRET THEN?
Absolutely, mainly because Kreuzberg always was the center of the local graffiti scene. This district generally has more cultural characteristics than most other areas in Berlin – it's more diverse, rebellious, and still a bit more dirtylooking. There is no elitist element in Kreuzberg and this kind of attitude obviously generated a greatly positive effect, on an international level. So yeah, it's the perfect spot for OVERKILL. However, when we opened our doors in 2003, a lot of people thought that we wouldn’t be able to maintain the store – and I'm very happy that we were able to prove them wrong.
SINCE EVERY REGION FOLLOWS SPECIFIC CODES, I CAN IMAGINE THAT IT WAS PRETTY MUCH A NO-BRAINER TO TRY TO ESTABLISH THE OVERKILL STORE IN KREUZBERG?
Yes. I was born and raised in Hohenschönhausen, one of the outlying districts of the former East. You know how it is, when you grow up, you basically stick to what you know... therefore it took me quite a while to discover Berlin's way more popular center. In my opinion, the city is generally constructed like a triptyque city: there's the East, the hip center, and the West. Each part is extremely determined and follows its very own pace and codes – which I think is very interesting because it takes a lot of time to understand Berlin and the way it works. Still, it's a pity, to a certain degree, that people hardly ever put any effort in dealing with the capital's eastern outskirts – it's probably too hard to fight long-standing prejudices.
Yes, but that's because the whole sneaker business has significantly changed over the last ten years. I always warn people about not taking this whole consumption game too seriously. If it's within your financial reach or about fulfilling a childhood dream – go for it. If you just jumped on the bandwagon, you probably will be surprised
HAS THE CUSTOMER BASE CHANGED OVER THE YEARS?
over elaborate master plans, kooky business models, and getting investors on board – and maybe that's why we actually managed to grow steadily and rather organically. Ten years ago, this operation was basically run by four people. Now OVERKILL has 70 employees. We've always stayed true to our roots and that's why we're tangible for our customers. I never really had one crucial moment that turned out to be a total game changer. I was never the kid with the cool clothes back in school – I was on the exact other end of the spectrum, to be honest. I started working side jobs at a fairly young age in order to change all that. This might sound superficial – but as we all know, it's pretty hard to immunize yourself against hypes, image, and being branded as an outsider when you're just a school kid. What I also remember is spending a solid amount of my confirmation money on a pair of Air Max 97 … I guess that's what got the ball rolling!
HOW DID YOU ACTUALLY BECOME THIS AVID COLLECTOR?
at how pricey this newfound hobby can easily become. And before you know it, you're back at collecting stamps.
CEO OVERKILL INSTAGRAM.COM/OVERKILL_MARC
I was always fascinated by its many facets and intersections, but I actually have a background as an IT specialist. My mom also worked in that sector, which is why I was always surrounded with technology from a very early age. It's fairly easy to make some serious money with IT – but as we all know, that's not necessarily connected to making you happy, right? And that's exactly why I decided to turn my actual passion into a profession.
WERE YOU ALWAYS IN CAHOOTS WITH ANYTHING POP CULTURE?
We connected seven years ago, through our strong affinity to sneaker culture, but it was definitely “Strassen modekultur” that got me on his radar once and for all. I also met Jens through this platform because he avidly posted within the community. It was at a time when sneakerheads suddenly started to check out the whole outfit instead of just staring at everyone's feet. Since Jens was busy with OVERKILL and I had sunk my teeth into GATE, the whole project slowed down a bit – but we're actually working on a relaunch right now.
DID YOU ACTUALLY CONNECT WITH MARC THROUGH “STRASSENMODEKULTUR”?
I think I've always had the tendency of being subtly megalomaniacal – in a positive sense. I remember sitting in the kitchen with a close friend, right after we'd finally opened GATE last June, asking him about the next big project – even though the journey with GATE had officially just begun.
ICHA, YOU ARE A DEDICATED PHOTOGRAPHER, YOU FOUNDED THE CELEBRATED STREETWEAR PLATFORM “STRASSENMODEKULTUR”, AND NOW YOU'RE PULLING THE STRINGS AT GATE. YOU NEVER REALLY HAD ANY PROBLEMS WITH THINKING BIG, RIGHT?
M Absolutely. We worked on the concept for almost three years, from start to finish, to make sure that everything felt right, to guarantee that it was not about soulless adaptation and the latest hype. GATE is the antithesis to superficiality, it's about authenticity and storytelling, about bringing people together, combining opposites, and building symbiosis – and it's just great to have the opportunity to now do that, within the context of fashion, design,
IS THIS PASSION THE KEY THAT TURNED THE GATE PROJECT INTO A REALITY?
and lifestyle as well. We certainly did our homework, and we're proud to offer an exclusive brand portfolio, for the upcoming seasons, that contains over 40 brands. I believe that GATE strongly supports Berlin's status as an international competitor in the fashion industry. We were recently labeled the small, new, and aspiring “Colette of Berlin” by a very esteemed person from the industry. Admittedly, I was very flattered – receiving such a compliment makes you realize that you are on the right track.
FOUNDER & MANAGING DIRECTOR GATE INSTAGRAM.COM/MIND_13
That got a lot of attention from the international media, indeed. We were the only store that sold that limited release besides the Berlin-Mittebased Adidas Originals store. One of the most remarkable aspects of that particular project was that it got people engaged who wouldn’t usually call “a strong affinity to sneaker culture” their own. What was considered
ONE OF THE RELEASES THAT DEFINITELY CAUSED A STIR WAS THAT COLLAB BETWEEN ADIDAS AND THE BVG.
Absolutely. I mean, I've known Marc for many years now because I hardly missed any big sneaker release in Germany’s capital – even though I was still living in Braunschweig at that time. That was at a period when camp-outs meant that you had to wait for a few hours at the most, with ten other kindred spirits.
THE HARDCORE SCENE IN PARTICULAR HAS A STRONG SENSE OF COMMUNITY. IS THAT AN ATTRIBUTE THAT DREW YOU TOWARDS OVERKILL?
Not really, even though I actually started playing basketball in the mid 90s and invested quite some time in convincing my parents that I absolutely needed a pair of the Air Jordan 6. I'd say that my love and fascination with subcultures and their implied demarcation from the mainstream is what got me in. I was really into metal in my early teens, committed to hip-hop during its golden era, and totally embraced punk and hardcore after that. So it wasn’t necessarily only about sneakers – it was about the whole enchilada: looks, outfits, and brands via musical subcultures.
OU’RE ORIGINALLY FROM BRAUNSCHWEIG. SINCE THIS SMALL TOWN IS MAINLY KNOWN FOR HAVING A SOLID BASKETBALL TEAM, I WAS WONDERING IF YOU ENTERED THE SNEAKER GAME THROUGH THIS SPORT?
Y I’d say so – or at least it's like that within the OVERKILL community, because the store is regarded as being the most authentic one in Europe. I don't really understand some of the most hyped things lately. The cool thing though is, that I don’t necessarily need to understand them … When I was young, I was pleased by the fact that the older generation didn't fully comprehend what I
WOULD YOU SAY THAT, THESE DAYS, THE STORY BEHIND SPECIFIC PRODUCTS ACTUALLY HAS MORE VALUE THAN THE HYPE OR PRICE CONNECTED TO IT?
“niche” not too long ago is now part of the mainstream.
was into. That’s just the way things evolve. Nevertheless, this doesn’t exclude respecting the other side, right?
HEAD OF MARKETING & CONTENT MANAGER OVERKILL INSTAGRAM.COM/DJ_JNS
It definitely has this kind of class trip vibe, and this is due to the fact that clients turned into friends over the years. This biannual reunion sure is an extraordinarily sincere one – up to the point where I actually feel lost and
THE ATMOSPHERE AT SEEK SURE IS A PARTICULARLY VIVID AND FAMILIAL ONE.
It's not an easy task, to be honest. SEEK is confronted with the challenge of offering stability on the one hand, but needs to react to the call for alteration without significantly changing its basic concept, on the other. In the end it's important to us to offer attendees and exhibitors alike the opportunity to always discover something new and exciting – regardless if it's clothes or a future friend. It's about bringing people together and creating a stimulus that generates something new, at best. And I think we've pretty much mastered this trick over the years.
SINCE YOUR BRAND PORTFOLIO IS SET WITHIN AN EVER-EVOLVING SEGMENT, HOW DIFFICULT IS IT TO BE FORCED TO ALWAYS RE-DEFINE THIS ULTIMATE MARKETPLACE YOU'RE OFFERING?
It definitely is! SEEK basically entered this world as the little brother of PREMIUM – by now he's two heads taller and has very broad shoulders. He emancipated himself and is hanging out with the in-crowd. SEEK certainly benefits from the fact that youth culture, with all its many nuances, found its way into the general perception of the mainstream audience. And that's just one of many reasons why we're here to stay. The journey has just begun!
AREN, WHEN YOU SANK YOUR TEETH INTO SEEK TEN YEARS AGO, IT BASICALLY STARTED AS A NICHE TRADE SHOW. WOULD YOU AGREE THAT IT'S NOW AT EYE-LEVEL WITH ITS PREMIUM MOTHERSHIP?
M This strong affinity to fashion definitely accompanied me all my life – it's basically a monoculture, but in a positive sense. I originally hail from blue-collar Duisburg, and when I grew up, it felt strange to know that a basic job career just didn't feel right for me. Things fell into place as soon as I started studying fashion journalism and media commu-
WERE YOU ACTUALLY ALWAYS THAT CURIOUS AND DEDICATED ABOUT FASHION AND ITS RELATED BRANCHES?
lonely as soon as the three-day trade show is over. It's almost as if I develop a kind of anti-social phobia during that time. nications. My dad always said that “it doesn't really matter what kind of job you end up with after your studies, as long as you burn for it.” I guess SEEK fits me like the proverbial glove then!
SEEK TEAM INSTAGRAM.COM/WHATMARENSEES
It’s all in the mix. The lines between my private life and the actual job are blurred since they intersect way too often and include a crowd of amazing people. Our major advantage – and the fun part – is that we’re able to travel the world with keen eyes because we’re not related to a specific brand. We
WOULD YOU SAY THAT YOU HAVE TO SIMULTANEOUSLY BE CURATOR, CONSULTER, AND THERAPIST IN ORDER TO STAGE AN EFFECTIVE TRADE SHOW?
It feels like it's a bit off the rails. I wonder if the key to success lies within giving someone – who basically has it all and who promotes something different on a daily basis – some serious money. It’s definitely time to rethink this concept because it unnecessarily feeds superficiality where there’s actual content. I believe it’s much more important to collaborate with people that actually get your brand and stand fully behind it, regardless of the fact that clicks don’t lie.
DON’T YOU THINK THAT COULD BASICALLY WORK AS THE ANTIPODE TO THE RATHER DIFFICULT INFLUENCER PHENOMENON?
There’s no classic role distribution at Seek, it’s more about finding the right balance between everybody’s strengths and what we could call improvable characteristics. I became an intrinsic connector over the years – and this actually applies to the entire team. It would feel like being completely off the mark to permanently need to take center stage, because our job is to highlight the exhibitors, right? Being on the front line isn’t too relevant anymore these days – the collective thought is way more zeitgeisty, which corresponds better to my personality.
T SEEK, YOU MANAGE TO PERFECTLY BALANCE THE RATHER PARADOX ACT OF PULLING THE STRINGS, YET BEING SOMEHOW VERY PRESENT.
IT REALLY SEEMS AS IF THERE WERE NO OTHER ENVIRONMENT ABLE OFFER YOU SUCH A SIMILAR COMFORT FACTOR.
check the latest trends in sportswear, denim, heritage, streetwear, and functional wear – and we can objectively analyze and comment on what we see. That’s the curating part of the job. However, the great majority of our job is pure communication – before it all culminates into these three turbulent trade show days. And I'm not at leisure to talk about the therapist part of our operation – doctor-patient confidentiality, you understand! Comfort sounds too close to standstill, and that’s definitely not the case. When I was young, I had this romantic dream of becoming become a fashion designer – but quickly I figured out that the sewing machine would never be a close friend of mine. Instead, I ended up studying fashion marketing and management, and I've been able to channel my creativity through marketing concepts, event planning, and branding ever since. There might be advantages to having a job where you clock out at five, but for me it would be a total nightmare to work in an environment that always follows the same course of action.
SEEK TEAM INSTAGRAM.COM/_MARY_POPPIN_
What was considered to be niche a few years back is now part of the main-
THE CONSUMER OBVIOUSLY HAS HIGH DEMANDS ON SPECIALIZED STORES – HOW DO YOU THINK THESE DEMANDS CHANGED OVER THE YEARS?
We've known each other for about ten years. You know, basically, my job is to establish a long and fruitful partnership with the most relevant sneaker stores and boutiques. Within this sector, it’s primarily about communication and storytelling, not necessarily about a massive turnover. Adidas is known for a specific lifestyle, based on history and innovation – and that’s exactly why working with Marc is such a perfect match, because OVERKILL has united all these attributes, since day one. In our case, this partnership resulted in a proper friendship – and that’s more than just a bonus.
DID YOUR CLOSE CONNECTION TO MARC AND THE OVERKILL STORE HAPPEN THROUGH BUSINESS FIRST AND FOREMOST?
To a certain degree, I’d say so. I remember, as a young teenager, that peculiar smell of rubber when you entered certain sneaker stores, and being fascinated by streetwear gear that seemed impossible to get your hands on in Germany. My affinity to brands was not especially pronounced back then, but there certainly was a battle for the freshest pair of trainers going on within my circle of friends. I remember Reebok Pump and Adidas Concord Hi – in either shiny black or snakeskin look – being influential. A personal highlight were the Adidas Phantom Hi Tops that I stole from my sister in the early 90s.
ANNO, YOU WORK FOR ADIDAS’ FASHION AND LIFESTYLE CATEGORY SINCE OVER A DECADE ALREADY. WERE THE THREE STRIPES A KIND OF GATEWAY DRUG TO STREETWEAR WITHIN YOUR OWN SOCIALIZATION AS WELL?
H stream. The target group significantly expanded and so did the market. Therefore, the demand for expertise and authenticity has definitely grown lately. In turn, the competences and clear-cut profiles that a store imparts are sharpened because essential information about specific products are available to everyone these days. The standards about the actual presentation have changed as well – since the digital realms tend to be rather faceless, a highly aesthetic setting is very much appreciated by the customer. Specialized stores like OVERKILL and GATE have a very specific vision – and as a customer, you’re allowed to participate and be part of the community that they offer. Not many stores, on that scale, provide this kind of environment, to my opinion.
AND IF A STORE DELIVERS ALL THAT, WILL CUSTOMER LOYALTY BE THE REWARD?
SENIOR MANAGER FASHION STATEMENT KEY ACCOUNTS ADIDAS INSTAGRAM.COM/HATEMYGAME
That collab in particular was very thrilling because Yung Hurn belongs to that rare species of artists that totally “subscribes to their own channel”. I loved that the whole thing was done with a kinda punk attitude – and it happens once in a blue moon that something like this then crosses over to the mainstream and gallery/fashion circuit alike.
I GUESS THAT SLIGHTLY CHANGED AFTER YOUR SUCCESSFUL COLLABORATION WITH YUNG HURN, RIGHT?
It's not a matter of being publicity shy or having a conscious rejectionist attitude – it's more about hardly finding the time to look after yourself because you're constantly working for other people as a producer. But to be honest, I actually like being the guy backstage who's able to do his own thing without any major disruptions.
YOU'VE BEEN LIVING IN BERLIN FOR FIFTEEN YEARS AND HAVE SOON ESTABLISHED YOURSELF AS ONE OF THE MOST REMARKABLE PRODUCERS IN THE GERMAN HIP-HOP GAME. I WAS SURPRISED THAT THERE'S HARDLY ANYTHING ABOUT YOU ON THE INTERNET.
That's true – and that's a dangerously cheap statement, I think. You just cannot expect constant progress, and turn your back on it as soon as you're not happy with the result. There certainly needs to be a much more elaborate dispute to it, especially in terms of German hip-hop. The days where German hip-hop, as a mere trend, was basically ridiculed are long gone. It's an established part of pop culture, a highly diverse and stable genre that's here to stay.
NEAKER CULTURE AND HIP-HOP BASICALLY ARE BEST BUDS SINCE DAY ONE. ONE OF THE ASPECTS THAT STILL UNIFIES THEM TODAY IS THAT OLDER GENERATIONS ARE CONVINCED THAT THINGS USED TO BE SO MUCH BETTER, DON'T YOU THINK?
S I'd say so. But you have to bear in mind that hip-hop today is the biggest worldwide pop-cultural phenomenon, which makes it hard to deny its impact on a specific part of high-fashion. It's r ather interesting to see how the general borders between high-brow and alleged low-brow culture are constantly blurred these days – or would you have guessed a few years back that it would almost make sense to see a sixteen year old kid proudly sporting Balenciaga shoes?
A CROSSOVER THAT PRINCIPALLY RINGS TRUE TO SNEAKER CULTURE AND HIP-HOP AS WELL, RIGHT?
ANDREAS JANETSCHKO AKA STICKLE
DJ & PRODUCER INSTAGRAM.COM/__STICKLE__
ET A LONG Fashion
TAKE ME WITH YOU! 29
BERLIN FASHION WEEK GUIDE
ON A TOUR AROUND BERLIN TO NEW STORES, RELAXING SPAS, GREAT RESTAURANTS, HOT BARS AND EXCITING CLUBS.
FIRST FORAY INTO THE RUNNING MARKET As a trend, running has evolved over the years in leaps, bounds, and strides. The New York Times notably covered the emerging trend of jogging as it was in 1968, writing an article titled “Jogging Is an In Sport”, which investigated why people were choosing to run in their free time. The piece included quotes from Dick Cordier, a Hartford, Connecticut, runner who was stopped by the police for "illegal use of a highway by a pedestrian." Initially, early joggers arose the suspicion of police, when authorities conjectured that anyone running in the dark must be fleeing a crime. Today, running has arguably never been more popular, and running shoes have become synonymous with technologies and futuristic materials such as rubber, foam, and plastic. The only issue is that these performance-based materials are largely derived from petroleum. Now, the running world has turned to a platform for discussing sustainability. Today however, the environmentally-friendly fashion brand Veja is part of the running trend. Yes, running shoes – that's right! Best-known for their low-top lifestyle sneakers made of wild rubber from the Amazonian forest, the brand recently announced their first foray into the running market, with the Condor sneaker, made of 53% recycled materials, and still made in Brazil in a factory that respects its workers' rights. So, no more excuses: by wearing Veja running shoes you can stay fit and healthy, and still protect the environment. ————–––––––––––––——— vejastore.com
JOOP! WOMEN THE FIRST COLLECTION AFTER THE BRAND'S REORIENTATION Be it casual urban basics, cuddly warm outerwear, or glamorous party pieces – the Joop! Women Fall/Winter 2020/21 collection offers everything the modern, sophisticated woman could want for her wardrobe during the cold and festive season to come. Monochrome themes predominate, which can be combined and contrasted in a variety of ways. "Modern, complete looks, as well as stylish single – or statement – pieces represent a clear line, yet remain feminine, sexy, and full of detail. Signature designs, expressive fabrics, and excellent workmanship characterize the entire collection," says Anke Ratzsch, the Joop! Women Brand Director. The first Joop! Women collection – after revamping the brand, and under the responsibility of Anke Ratzsch – will be presented during the Berlin Fashion Week at PREMIUM. ————–––––––––––––––––––––––——— joop.com
MUNICH DISCO MEETS BERLIN TECHNO Jewelry is known to play a major role in styling, so it is high time MCM joined the glitter and sparkle. Considering that, the German luxury brand has teamed up with the British jewelry designer, Robert Tateossian, to launch its own jewelry line in spring 2020. The collection is inspired by the Munich disco scene and the Berlin techno clubs. Fusing MCM's signature and seasonal designs with traditional British jewelry artisanship, Tateossian developed unique, refined, and meticulously crafted pieces for both men and women that capture the irreverence, attitude, and essence that have defined the brand since Munich 1976. Black diamonds and Swarovski crystals lend the pieces – some shaped like disco balls – a casual luxury vibe. And now, the iconic MCM laurel wreath is available in precious metal as a pendant. Especially unique, is the sneaker jewelry in a hip-hop bling style, which perfectly reflects the self-confident attitude of this luxury fashion house. Try walking in my shoes!–––––––––––––––––––––––––––––––––––––––––––––––––––––– mcmworldwide.com
KINGS OF INDIGO THE KINGS OF SUSTAINABILITY
Tony Tonnaer, the founder and CEO of Kings Of Indigo, says, “Our ultimate goal is to become the number one sustainable and lifestyle brand in the world!” The Dutchman pursues his goal with conviction and gives 100% transparency to the entire production chain. The collections use high-quality, sustainable materials such as organic cotton, recycled wool, recycled PET polyester, Tencel, hemp, and linen. Kings Of Indigo is already one of the leading sustainable denim brands and is a member of the Fair Wear Foundation. Kings Of Indigo scored the best grade – “very good” – from Öko-Test 2019. With every collection, comes further innovation. In the Fall/Winter 2020/21 collection, Kings Of Indigo wants to launch Bio-stretch: a sustainable alternative for stretch denims. For those who need a little comfort, traditional elastane will be replaced with a biodegradable yarn that, when discarded, takes two to three years to decompose. All Kings Of Indigo denim is made of 100% organic cotton. This is part of a collaboration with Candiani Denim, from Italy, another heavyweight in the sustainable denim industry. Expected in stores by April 2020. Tonnaer also wants to encourage consumers to critically question brands and products. Kings Of Indigo recently hosted an educational pop-up showcase in Amsterdam, where consumers could learn about sustainable production. “We look to another pop-up event in Amsterdam, in 2020, but are open to retailers looking to pop-up with us in Germany as kingsofindigo.com well,” says Tonnaer. Who's in?
SANDQVIST THE SKY IS THE LIMIT
It all started out as a hobby. The mechanical engineer and nature lover Anton Sandqvist designed the first backpacks in his Stockholm basement, back in the day. He was inspired by vintage models of the Swedish military. With the help of his brother Daniel and his childhood friend Sebastian Westin, the hobby turned into a lifestyle brand – Sandqvist – in 2004. To this day, the brand has been true to its philosophy and its Scandinavian roots: functionality determines the bags' and accessories' minimalist design, the materials and production are sustainable and environmentally friendly. The Fall/Winter 2020/21 collection is inspired by the higher realm: “The Swedish and German word for sky, ‘Himmel’ is the mantra behind our latest designs, a source of inspiration that changes and evolves yet remains beautiful and playful day after day,” says Jacob Spansk, Head of Design, Sandqvist. In a time where climate positivity is passionately fighting to make a change for good, Sandqvist believes that the sky is the limit for the kind of future the world can hope for. sandqvist.com
MERZ B. SCHWANEN
BACK THEN, TODAY, AND TOMORROW Merz b. Schwanen is renowned for its tradition-steeped history: the label of a 1920s worker's shirt led Gitta and Peter Plotnicki to a decommissioned factory, that still had all of its original circular spring needle machines, which are used today, to produce the Merz b. Schwanen knitwear of the “Good Originals” line. The “Original Goods” line is the modern counterpart and is distinguished by contemporary classics, such as hoodies and sweatpants. Spring 2020 will see the launch of the new “All good!” line, which focuses on embroidered slogans. SEEK hosts will be wearing personalized T-shirts from this line. And then the athleisure line “Good Training” will celebrate its premiere, by bringing the retro sports look into the present, with a modern twist. “For us, ‘Good Training’ is all about feeling, looking, and doing good: not only in the gym, on the track, or on the mat, but at any place and at any time,” said Gitta and Peter Plotnicki. Each piece of clothing is made from natural, recycled, and sustainably produced materials. Very good! merzbschwanen.com
NATIONAL GEOGRAPHIC APPAREL WE ARE ALL EXPLORERS
The National Geographic Magazine is widely known for its spectacular stories and photos about nature and science. The brand conquered a new terrain in 2019: the fashion world! The premium apparel collection for men presents sporty urban lifestyle outerwear with performance characteristics. True to the motto “No time to waste to stop the waste,” the focus of the line is on fair trade and sustainability. Therefore, all materials used are either organic or recycled. The brand appeals to modern nomads who expect the best from their clothing, in terms of design, quality, longevity, and environmental awareness – and who feel just as comfortable in nature as they do on an urban adventure. Nature vs. Tech. Big News: the first collection of womenswear will be launched in Fall/Winter 2020/21! Yay!——–—––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––––––––––––––––––––––——–—— nationalgeographic.de
MERCEDESBENZ FASHION TALENTS The 25th anniversary of the Mercedes-Benz fashion commitment, will occur during the fashion week, between January 13th and 15th 2020. The event will kick off, for the first time at Kraftwerk Berlin, with a show grouping four young designers from South Africa. On January 13th, Clive Rundle, Floyd Avenue, Viviers Studio, and Rich Mnisi will present a range of contemporary South African fashion as part of the international "Mercedes-Benz Fashion Talents Program" – promoting young talent – interpreting culture, craftsmanship, and tradition in a modern way. Mercedes-Benz has promoted up-and-coming fashion, since 2009, by supporting emerging young talents in building their international careers outside their own home market. Through this commitment, the automotive group is building important cultural bridges that connect the @mbfw.berlin fashion world.
NOVE_ DAERE PREMIUM YOUNG
The Berlin label Nove is the winner of the P REMIUM Young Talents Award for the Fall/Winter 2020/21 season. Janina Waschkowski easily convinced the jury with her sustainable approach of creating modern clothing for women at every stage of life. Each piece in the capsule collection can be combined with another and is made of high-quality materials, such as sustainable and organic Peace Silk, cotton, and the finest merino wool from European fair production. Accessories made of silk and recycled gold complete the collection. The Daere initiative, founded in 2018, is the official partner of the PREMIUM Young Talents Award for this season. Daere regularly invites a group of women from a wide variety of personalities, sectors, and realities to its now legendary #itsaboutusbrunch, an informal Sunday brunch. There will be such an event, in cooperation with PREMIUM and Nove, as part of the Berlin Fashion Week. In the future, Daere will network, inspire, and provide a platform for women in many other formats. nove.store hi.wedaere.de
Clive Rundle, Viviers Studio, Floyd Avenue © EUNICE DRIVER Rich Mnisi © Arise Fashion Week
WE WORK IN SPRINTS LIKE A START-UP COMPANY INTERVIEW
Interview with Andrea Baldo CEO Ganni
by Björn Lüdtke
Since Nicolaj and Ditte Reffstrup took over the Copenhagen-based label Ganni, in 2009, they've had their eyes on the global market. In 2019, the brand opened stores in London, New York, and Los Angeles. Andrea Baldo, who came on board as CEO in 2018, tells us about Ganni’s expansion and which role technology plays in the brand's growth. How would you describe the Ganni style?
“It’s a movement about dressing with fun, freedom, and confidence. Being a Ganni girl is a mindset, an expression, a lifestyle.”
Ganni is redefining the Scandinavian style, by providing unexpected and bold designs for everyday life. The style we follow is called Scandi 2.0, in other terms, the next Scandinavian style. We’re inspired by the women that wear our brand. Ditte, our creative director, always says that we’re a brand for everyone. It’s Ganni girls plural, not only one polished persona. It’s a movement about dressing with joy, freedom, and confidence. Being a Ganni girl is a mindset, an expression, a lifestyle. Ganni made it from an independent label to a global brand. What’s the secret?
There’s no single secret, but our honest price point has been a key driver, combined with our uncompromising, best-in-class distribution. Our price point has strong ties to the Scandinavian heritage of a democratic approach to design. Ditte and Nicolaj found the price brackets reasonable. They saw other brands raise prices and saw a gap to remain design-driven, but at an inclusive price point. We’ve seen that approach resonate with a lot of people. How important is the backing of a private equity firm, such as L Catterton, for the kind of expansion you’re currently undertaking?
Ganni has always sought to be a Copenhagen brand with a global outlook. The timing was right to seek an external partner to help the brand grow; someone who would take what we are good at and try to leverage that on an international scale. L Catterton has massive retail know-how and a unique expertise in how to build a global brand, which with their connections to the LVMH group, has been extremely invaluable. You are expanding into the US market. How is the US market different from the European market?
First of all, it is much more expansive. Having a presence in New York is totally different from being stocked in a boutique in Nashville. That’s why we have to be where our customers are, in order to connect with them. How did you manage to build a successful brand, mainly through social media activities?
The beauty is that Ganni expanded with Instagram, alongside the influencers who were growing with the platform and who shaped the industry. It was – and still is – a very organic approach. Having a strong community means that we can be receptive to which styles are a hit with customers, giving us a direct connection to our community. Which role does technology play for your brand on the value chain?
Data informs the infrastructure of the brand – from the design process down to e-com purchases. We have invested in the company's foundation by connecting our systems, collecting our performance data in a data warehouse, and customer data in a single repository, creating a CDP (Customer Data Platform). In retail, we have the exact same tech set-up in all our new stores, making it easier to monitor and support.
The design team regularly receives data on how styles and silhouettes operate. As an example, the wrap dress performed really well during the first season, so we looked at how to maximize the opportunity of the core silhouette, in order to create something for different audiences. The idea is to take a core style that really speaks to our customers and work with it, using different shapes, fabrics, and prints to create an array of expressions. We have a business intelligence team that helps us make fast data-driven decisions, by analyzing and measuring opinions, satisfaction, and experiences – collected from both customers and employees – and reacting accordingly to the findings, thereby forecasting what we need. This allows us to work in sprints, like a start-up company. A lot of this culture comes from our roots in tech; [editor’s note: Nicolaj Reffstrup is a former tech entrepreneur]. We also take into account one-to-one interaction with customers via Instagram DMs, our customer service team really knows each customer, digitally. We also closely monitor data so we don’t overproduce, and work with limited runs – even on bestseller styles. How do you use generated data for your expansion?
We are moving towards a city-by-city approach where we assess the commercial performance of geographical areas across touchpoints, combined with brand awareness. We recently developed a project that illustrates our data-driven approach to data and customer acquisition: we traveled from East coast to West coast (where our two latest stores are located) and stopped at retail partners along the way, from Nashville to Dallas. At each location, we hosted events, sold exclusive styles, and invited our community to say hi and join us on the road. At each customer interaction we had various touchpoints on the ground, for data capture with Google, all the while meeting people in real life in the store. We interact with our community and tap into many different data points. For example: we apply data to our social media, sales, wholesale, brand awareness, and interest to get a full indication of what our customer wants and where. We follow our instincts and let data do the rest. In regard to technology, what are Ganni’s next steps?
I would say: omnichannel integration – more focus on e-commerce. We use a channel-agnostic approach: all business decisions are customer-centric, based on experience and brand relevance across all touchpoints, creating true partnerships with our wholesale accounts. We’re creating the stores of the future to provide a seamless customer experience and bring the Ganni universe to life. Now we have introduced a completely mobile POS solution with 1:1 customer-communication options, stock overview, and detailed product information. Next phases include endless aisle, click and collect, ship-from-store, and personalized customer service. We are also working on a zero impact collection, where the aim is to erase “business as usual” and create a collection that rethinks our conventional business structure. We are looking at 3D digital samples, virtual showroom experiences, new and cleaner fabrics, and how we treat the product in terms of recycling in its afterlife. The idea is to take what we've learned and apply that to how we do business.
“We are also working on a zero impact collection, where the aim is to erase ‘business as usual’ and create a collection that rethinks our conventional business structure.” 26
FASHION FASHION FASHION
S U S TA I N A B I L I T Y
KENNEL & SCHMENGER HERZENSANGELEGENHEIT
FRED PERRY SANDQVIST
WOLFSKIN TECH LAB
ROSEMUNDE JIMMY FAIRLY
STUTTERHEIM X KITH
FILA HAN KJÃ˜BENHAVN
In its 70 years of making history, Adidas has carved out countless moments in the annals of sportswear and sneakers. The brand has managed to continuously innovate and disrupt traditional patterns in order to create a constant hype within both devoted followers as well as new aficionados. Of all the pivotal moments in Adidas history – from industrychanging innovations to marketing triumphs, to seminal cultural moments – below we outline a handful of the most decisive events in the history of the German sportswear brand, with some added context from Quote (sneaker collector & team member Overkill), Thomas Lindie, Marketing Manager at Hanon, and Sam Hodgkinson, Marketing Manager at Footpatrol.
1984 1968 1967 1950
Adidas releases the Samba “The silhouette we know well nowadays was introduced in the early 70s. The black leather and white stripes of the original colorway are recognized as an absolute classic.” – Quote Like so many of Adidas’ footwear innovations, the Samba started as an indoor training and football shoe, but has transcended its origins to become a lifestyle icon. The low-top design is one of a few sneakers that has become essentially linked – even synonymous – with Adidas.
Adidas introduces the Gazelle
“The Adidas Gazelle was the Adidas introduces the gateway for many into Adidas, Beckenbauer tracksuit given that it was easily attainable and affordable. It was “We can’t imagine Adidas also a staple on the football without apparel nowadays, terraces and I remember but in 1967 the Beckenbauer picking up a green pair of the tracksuit was the first clothGazelle Vintage just to wear at the football game.” ing product launched by the brand. These days, the track- – Thomas Lindie suit has evolved into a style staple. Can you imagine your Similar to the Samba, the Gazelle closet without an Adidas has become embraced outside track jacket? I can’t.” – Quote of its roots as an athletic shoe. The shoe’s defining factors are You might easily recognize its signature toe shape, simple Adidas’ classic tracksuit withthree-stripe branding, and most out knowing it has any connec- importantly its fuzzy suede tion to football legend Franz upper. Beckenbauer. After Beckenbauer himself, the next big name to become associated with the Adidas tracksuit was RUN DMC, a hip-hop group that defied the predominant style of the time, instead opting for a b-boy favorite; the tracksuit.
Adidas introduces the Micropacer “In 1984 the Micropacer hit the market. The Micropacer is a shoe with a mini computer in the tongue, allowing wearers to count your steps and time your runs with a stopwatch. Made of silver kangaroo leather, this model looked like it came from years in the future.” – Quote In 1984, the Summer Olympics were being held in Los Angeles, California. Adidas came to the event with a number of innovations like the Micropacer, the first computerized shoe. It was a footwear innovation that centered around running technology, imagining what sneakers of the future could look like.
Kanye West signs a partnership with Adidas “Two of the most major players within the sneaker industry that have – no doubt – shaped the future of running technology and fashion. The mix of the two has been an unstoppable force now for the last four years and is showing no signs of slowing down.” – Sam Hodgkinson
Adidas buys Reebok
Adidas Originals is founded In 2001, the first Adidas Originals store was opened in Berlin. Originals was created as a plat-form for lifestyle products, as well as a channel for storytelling, and collaborations around the people and products that have pushed Adidas beyond being strictly a sporting goods company.
“One of the biggest deals within the industry to happen, no doubt, but without it we wouldn’t be able to see projects like the upcoming Reebok Adidas Instapump Fury Boost. The first and maybe even the only time we will see two brands like this come together.” – Sam Hodgkinson Adidas combined its impressive background in track and field with Reebok’s sportswear heritage, to assemble an impressive combined portfolio.
Boost cushioning technology changes the industry “Boost changed everything. I started working for Hanon towards the end of 2015 and remember being told, within my first couple of weeks or so, that the NMD was going to be massive. I think it took everyone by surprise and it just did not slow down. Everything with Boost was flying out the door.” – Thomas Lindie Adidas took the BASF innovation that was initially called Infinergy, and re-branded it to Boost. The Energy Boost, Ultra Boost, and Pure Boost sneakers were the first products to hit the market, but it was the Ultra Boost, specifically, that was heralded as a new standard for comfort.
Taking a lead in sustainability Adidas presented a running shoe with an upper made from recycled plastic bottles in cooperation with Parley for the Oceans.
The “World of Sports” complex in Herzogenaurach Adidas completed work on the monolithic new building complex. Buildings on the Adidas campus are nicknamed with sporting-inspired titles like Laces, Halftime and Arena.
ri s D
The importance of Kanye West for Adidas cannot be understated. West introduced his first Adidas YEEZY sneaker in 2015, arriving as the YEEZY Boost 750. His unique brand of star power, combined with new sneaker designs, created a tour de force.
YEARS ADIDAS HISTORY
Mercedes-Benz Fashion Week Berlin 13—15 January Kraftwerk Berlin Mercedes-Benz Fashion Week Berlin is the first must-go in the year-long 25th anniversary celebrations of Mercedes-Benz’ global commitment to the fashion industry – and it starts with a bang: Berlin’s fashion week will reboot with a fresh concept, developed by the executing agency Nowadays, at the historic industrial, and cultural hub Kraftwerk. In a nod to the city’s raw creative energy and all the possibilities that come along, the vast complex will be home to a 45-meter runway for exclusive fashion shows in the former power plant's energy halls, as well as an exciting experience space with fashion events, installations, and exhibitions on the ground floor that will be open to the public. Supporting young talents through the "MercedesBenz Fashion Talents Program" for over ten years, this commitment takes a step up this season. Hailing from South Africa, where the program started in 2009, the four much revered up-and-coming brands Clive Rundle, Floyd Avenue, Viviers Studio, and Rich Mnisi are slated to open Mercedes-Benz Fashion Week Berlin at Kraftwerk on January 13th. mbfw.berlin instagram.com/mbfw.berlin
PREMIUM Exhibitions 14—16 January Station Berlin
Europe’s trade show market leader, is seeing a revamp this season: “In times when the fashion market has become unpredictable, the social currency is becoming ever more important,” says Anita Tillmann, founder and managing partner of PREMIUM Group. Over the years, her brainchild has grown into a fashion fair for men’s and women’s wear, sportswear, outdoor styles, and in recent seasons, an increasing selection of footwear and accessories, with a portfolio of global players and newcomers. Tillmann points out that recent developments in the fashion industry and an increasingly wellinformed customer drive the need for more – more curation, more communication, more content, more e xchange, more personal human touch. And PREMIUM targets these matters, not only with a new look, logo, and the “Icons” campaign, but mainly with content. Under the themes “Responsible Future”, “Retail E xperiences”, and “Digitalization”, experts will share their insights in brand talks on January 14th and further investigate the possibilities of the future fashion industry in small face-to-face think tanks on January 15th. premiumexhibitions.com facebook.com/premiumberlin instagram.com/premiumberlin twitter.com/premiumberlin
SEEK Exhibitions 14—16 January Arena Berlin Starting as a menswear niche event, SEEK has been growing into a large trade show for pop, streetwear, and sneaker culture that nevertheless managed to retain the independence and the edge throughout the past years. With a new logo and the “Get Along” campaign, the exhibition sees a grand departure into sustainability, with 80 out of the 250 exhibitors being ecologically branded. As a community that lives from a dynamic mix of brands that share mutual values – a high standard for quality and accessibility, but also honesty and loyalty – the trade show is committed to developing the human touch. The SEEK community teams up for more interpersonal interaction through service and personal talks, but also to more intellectual exchange through live podcasts and panels throughout the event. After all, the bustling environment is the sum of the people involved to conceive a creative and relevant, yet successful industry. seekexhibitions.com facebook.com/seekberlin instagram.com/seek_berlin
FASHIONTECH REVAMPED & EXTENDED 14—15 JANUARY ALETTO HOTEL & ARENA BERLIN The new format of FASHIONTECH Studio at SEEK complements the original conference, which has moved closer to PREMIUM. There’s news at the house of FASHIONTECH Berlin: content and venues will move closer together and provide even more content, in order to inform the industry about the major changes and the many possibilities that come with digitalization. FASHIONTECH Berlin, the conference as we know it, is moving across the street from PREMIUM. The new Aletto Hotel will serve as its setting for two content-full days, with keynotes and masterclasses on January 14th, and keynotes, masterclasses, and live podcasts on January 15th. Another novelty is the new format of FASHIONTECH Studio at SEEK, where, on January 15th, speakers will explore how digitalization disrupts the streetwear market. The Managing Director of the PREMIUM GROUP, Anita Tillmann, explains:
“The inclusion of FASHIONTECH Berlin, in our two strong platforms, SEEK and PREMIUM, is a big plus for all involved and a logical consequence of the many conversations we’ve had with different stakeholders. This has also led to the creation of a new format, FASHIONTECH Studio, which will make its debut at SEEK.”
Stracke, Chief Business Development Officer at FASHIONTECH Berlin. RETAIL EXPERIENCE, INSIGHTS, AND RESPONSIBLE FUTURE On the main stage at FASHIONTECH Berlin, the Ganni CEO, Andrea Baldo, will be talking about “How to engage with the Gen
Z consumer through an omni-channel brand and why building meaningful store experiences proves that retail isn’t dead”.
Steve Lidbury, the Executive Principal at design studio Eight Inc., which is responsible for the Apple Store design, highlights the importance of an experience, to create a bond between a brand and its shoppers: “In
a mobile-first digital age, human interaction is ever more rare and therefore ever more valuable in making emotional connections […] – it is through “experience” that we can build these stronger psychological bonds …” Ana Andjelic, the newly appointed Chief Marketing Officer at Mansur Gavriel will give tactical advice: “Many successful modern
retail start-ups […] are revitalizing the store model by taking cues from digital “The goal of FASHIONTECH Berlin is to behavior: superior service, community, explore how the digitalization of the fash- content, and lifestyle-oriented experiion industry is evolving, and to connect ences are some of the directions taken by the dots between retail experience, the the modern physical retail winners.” effective use of data and the consumers’ Joor is a platform that streamlines the buying demands for the industry to take action process and gives access to the insights that for a responsible future,” says Michael
b y Bj ö r
Lü d t ke
drive a fashion business. Its CEO Kristin Savilia says that the data “represents what’s happening across
our industry. Intelligence of this sort hasn’t been available to brands or retailers previously, and it’s now more critical than ever.” Mike Mikkelborg, the CEO of Pilot Digital, will not only discuss the importance of data but how taking responsibility for the future is becoming mandatory: “There
HOW DIGITALIZATION DISRUPTS THE STREETWEAR MARKET However closely linked the fashion and streetwear markets are, the latter plays to its own rules. The installation of the newly introduced FASHIONTECH Studio at SEEK (January 15th) pays tribute to this. At the core of the streetwear market: sneakers – and trading them. Derek Morrison, Director Europe of the trading platform StockX: “I will be focusing on how StockX is transforming the way we buy and sell goods.” And Ismail Boulaghmal, owner and CEO of Clubkind Marketing will talk about “why we should treat fashion like skins
is now a true environmental movement by young consumers who are demanding change from politicians and policymakers and most importantly they are making conscious decisions on purchases based on brands’ sustainability credentials.” in Fortnite.” And because coops are still all the rage, Matthias Nebus, co-founder of MyBudapester.com, and Markus Reckling, the MD of DHL Express Germany, will talk about “how to create brand value through innovative collaboration”. In September 2019, the two brands launched a limited edition that was designed by the sneaker legend Hikmet Sugoer.
© Tobias Textor, Dominik Tryba
In addition to all this, Telekom Fashion Fusion and AlphaTauri will launch their “Heatable Capsule Collection” for Fall/Winter 2020/21, in cooperation with the smart textiles supplier Schoeller Textil AG. It consists of a waistcoat and a jacket, for men and women, that are lined with a new “e-soft-shell” that can be heated at the touch of a fingertip via an app. To dive deeper into the topics, visit the exhibition area for one-on-one conversations with the exhibitors, or attend the masterclasses for hands-on knowledge.
No idea what that means? One more reason to check out the new FASHIONTECH Studio.
fashiontech.berlin facebook.com/fashiontechberlinconference instagram.com/fashiontech_berlin twitter.com/fashiontechber FASHIONTECH Berlin/PREMIUM Main Stage Aletto Hotel Luckenwalder Strasse 12–14 Kreuzberg 14 January 12:00–18:00 Talks from leading international experts 12:00–18:00 Masterclasses Learn, develop, experience & connect
FASHIONTECH Studio SEEK, Arena Berlin Eichenstrasse 4 Kreuzberg
15 January 15 January 11:00–12:00, 14:00–15:30 10:00–18:00 Talks & live podcasts Talks from leading international experts, discuss & connect 14–15 January Exhibition Experience the latest innovations & solutions fashiontech.berlin
EXPERIENCE THE FUTURE OF FASHION S U S TA I N A B I L I T Y
14 â€“15 JANUARY 2020 FASHIONTECH BERLIN AT ALETTO HOTEL LUCKENWALDER STRASSE 12-14, 10963 BERLIN
FASHIONTECH STUDIO AT SEEK, ARENA BERLIN EICHENSTRASSE 4, 12435 BERLIN
VIEW FULL PROGRAMME HERE www.fashiontech.berlin
FASHIONTECH BERLIN Andrea Baldo
CEO 14 JAN/12:10 - 12:30PM
CMO 14 JAN/16:20 - 16:45PM
Founder 15 JAN/14 - 15:40PM
Founder 15 JAN/11AM - 12PM
LIVE PODCAST, WEDNESDAY 11AM – 12PM AT FASHIONTECH BERLIN Der Logo-Schutzraum ist definiert als 2x die Höhe des Dreiecks der Sprechblase (x). Dieser dient als Mindestabstand zu allen Seiten.
Owner & CEO Clubkind Marketing 15 JAN/15 - 15:20PM
Founder CEO 14 JAN/14:15 - 15:15PM
= Höhe des Dreiecks der Sprechblase (x)
StockX 15 JAN/12 - 12:20PM
Principal Eight Inc 15 JAN/13:30 - 13:50PM
AND MANY MORE...
BOOK YOUR TICKET NOW visit.premium-group.com
B I G B ’ S BRIGHTEST S T A R S “And suddenly you’ve got icebergs drifting past you,” Gunnar Romeyke bursts out, in reference to Fogo Island Inn, a luxury hotel in Newfoundland. You can hear his enthusiasm for his work. Together with his brother, Luca, he has redefined individual luxury travel: the brothers' design bespoke first-class travel experiences with a focus on sustainability and unique experiences, mostly in the heart of spectacular natural surroundings. These trips are seriously action-packed. Food for the soul, too. “Being an experience designer isn’t about fulfilling superficial wishes – it's far more about understanding the real longings behind them,” Luca says. It all began with a friend’s 40th that they planned for him and his mates, which involved a road trip through America – the friend had given them carte blanche and got the trip of his life in re-
G UNNAR’S & LU CA’S FAVORITE PL ACE S turn! After that, Luca and Gun- chableresort.com/yucatan nar simply car- borgosantopietro.com ried on… duntondestinations.com/hot-springs/ They’re currently nihi.com planning four fogoislandinn.ca projects at the wilderness-safaris.com/our-camps/camps/bisate-lodge same time, ev- awasipatagonia.com erything is done aman.com/resorts/amangiri by recommendation. Their job bhutanspiritsanctuary.com also includes doing a ‘test run’ ladonaira.com of the trip themselves beforehand, to make sure every detail of the trip is ganisation. Their years of working in events perfect for the client. Getting the right bal- give them the necessary skills. For them perance is key. Spending a night on the edge of sonally there was the question of what to do a crater in a tent on a sleeping mat has to be with the second half of their lives. With Onable to fire up emotions. It works best as a experience they’ve found the perfect chalpoint of contrast, i.e. by spending the next lenge. Anyone setting out in search of new night in a luxurious hideaway. discoveries often (best case scenario) finds The philosophy of this travel-meister duo is themselves in the process. And that might “We don’t ask where you want to go; we ask just be the biggest luxury in our fast-paced where you want your journey to take you”. world. Or, in Luca’s words: “Ultimately, it can The work of Luca and Gunnar requires a big create space for magical experiences.” dose of insight into human nature, intuition, understanding and empathy, as well as or- O N E X P E R I E N C E . D E
Portrait Gunnar & Luca Romeyke © Nela König; photo above © Azulik Resort, Mexico
O N E X P E R I E N C E HEROES: LUCA & GUNNAR ROMEYKE
D A L U M A H E R O E S : D AV I D J . K U G L E R & L U K A S B O S S E R T It looks awesome, tastes incredible and gives our bodies what they need! In Berlin, Daluma is the go-to deli for healthy snacks, smoothies with a vitamin kick, or the occasional coffee. With locations in Berlin on Weinbergsweg, Schlüterstrasse, and in KaDeWe they’re our local heroes! The nutrient specialists recently turned the new H&M concept store in Berlin Mitte into a meeting space. Daluma is so much more though: the company established itself as an international health & nutrition brand and is on the upward curve, expanding into micronutrients, probiotics, and a range of natural cosmetics and skincare. “At present we’re working on building our Daluma Care product line. The cosmetics will be available from other Dover Street Market venues around the world in addition to Dover Street Parfums
Market Paris. Alongside other stores in Germany, we are also planning our Daluma app and test kits for food allergies,” says Lukas Bossert. Whatever the future brings, it bodes well for the company, as Daluma’s philosophy is clearly centred on social responsibility and the environment. All the ingredients come from sustainable production processes. When you buy the products you’re helping social projects; the packaging is either compostable or made from recycled materials and working conditions are fair. In this vein: get your greens!
b a che
Joyce Binneboese & Dana Roski
na B r
Portrait David J. Kugler & Lukas Bossert © Lukas Rotter Daluma Care © Sophia Giesecke
W A L D B E R L I N H E R O E S : DA N A R O S K I & J OYC E B I N N E B O E S E Some designs awaken memories of the bead box you had as a child – and even on their own, unconsciously unlock feelings of comfort. Everyone loves smileys – and shells are stored in the same recess of the brain as the scent of suncream. All good. Dana Roski and Joyce Binneboese probably never imagined that their fair trade jewellery and hair accessories, with their iconic shells and beads, would bubble up into a global success story when they first set up the brand in a store of the same name that they had previously managed for eight years in Berlin Mitte. Given the pace of work a new store is not in plan. You can even meet Dana and Joyce face-to-face: “Contact with customers is insanely critical and, even as a brand, you have to be totally present. Because of this, we developed a pop-up concept, The Candyshop, where we are in our retailers’ stores and we customise our customers’ jewellery with them,” Dana says. The headbands, which she lovingly calls her ‘new crowns’, are currently all the rage too. Today, Wald Berlin is among the most
uccessful jewellery labels in Germany and s is stocked by 70 well-known stores that include Harvey Nichols, Harrods, Liberty, and The Store in London; Galeries Lafayette in Paris; Tsum in Moscow, as well as online at Net-a-Porter and Luisa Via Roma. Their jewellery has already been spotted on French actress Marion Cotillard and New York style icon Leandra Medine from Man Repeller. Dana and Joyce let their personal stories flow into their pieces, which embody an insatiable love of travel and adventure. Fair working conditions and environmental credentials are the businesswomen’s top priorities. The shells and corals used are therefore checked beforehand with biologists with an eye to species protection. Thanks to the individual selection of each unique element, every piece of jewellery is a one-off – made in Germany. For anyone wanting to snaffle one of the sought-after pieces of jewellery during Berlin Fashion Week: find them in April First in Berlin Mitte!
WA L D - B ER L I N . D E
H E R O : T H E D U C N G O When The Duc Ngo is not travelling round the world or in one of his 12 restaurants, he can be found hatching an idea for a new restaurant – for himself or others. The next item on his agenda is overhauling the restaurant at Roomers Hotel in Frankfurt. Every now and then, you see him on TV cooking contests like “Kitchen Impossible” or “Ready to Beef”. He spends the majority of his time in Berlin, however, where – in addition to Frankfurt and Baden-Baden – most of his cooking temples can be found, including Kuchi, Cocolo Ramen, 893 Ryotei, Funky Fisch, NgoKimPak and Madame Ngo, which he opened as a tribute to his mother, to name but a few. Across the spectrum of Asian cuisine there’s nothing the 45 year old cannot do, and he does what he does very, very well – lots of people are waiting for him to get a Michelin star. For instance, he cooks up Franco-Chinese creations at the Golden Phoenix, the restaurant at Hotel Provocateur. The Duc Ngo discovered his love of Japanese cuisine while studying Japanese Studies at the Free University of Berlin. Conversely, he has Chinese and Vietnamese roots. After the expulsion of families with Chinese heritage from Vietnam, he came to Berlin, via Hong Kong, as a refugee from Hanoi.
Sometimes this multi-talented man overstretches himself, but, somehow, he can’t apply the brakes. Just like when you say of yourself: “Cooking is love. Love is all you need.” For the future he is, of course, planning even more restaurants – but also more time for some R&R.
K U C H I . D E 8 9 3 R Y O T E I . D E M A DA M E - N G O . D E F U N K Y- F I S C H . D E N G O K I M P A K . D E PROVOCATEUR-HOTEL.DE MORIKI-FR ANKFURT.DE MORIKI-BADENBADEN.DE
N 2 6 H E R O E S : VA L E N T I N S TA L F & M A X I M I L I A N T A Y E N T H A L Austrian duo Valentin Stalf and his business partner Maximilian Tayenthal have already risen to the ranks of the “unicorn” club with their mobile bank, N26 – as the first fintech start-up from Germany. The company has been operating in the USA since summer 2019; it's aiming to start up in Brazil, at the end of 2020. Its founders made a conscious decision to base their headquarters in Berlin: “A crucial reason for going to Berlin was the size of the startup scene there, which is made up of a large number of big-name
Maximilian Tayenthal & Valentin Stalf
investors, a strong founder network, and a very international talent pool,” Stalf explains. With their app, which makes banking possible from anywhere, the founders are reaching out to exponents of a digital lifestyle. New, innovative products are always being added, like the Shared Spaces feature, which you can use to share finances with your family, friends, or partner. N26 has well over 3.5 million customers in 26 markets across the world. Pretty smart.
E H W Z & S
I N H O R E R O E S A L D E M A E I L E P H I L I I E F E
Waldemar Zeiler and Philip Siefer have risen to become the market leaders in the organic condom segment, thanks to their company Einhorn, which was set up via crowdfunding in 2015. The story is as simple as it is legendary: take an “embarrassing” product, in this case condoms, pack it in a rustling bag and print a unicorn on it – unicornique. The product is already on display by the till, next to the sweets, it just looks like a packet of crisps and has shaken the whole embarrassment issue out of its mane along with a generous helping of stardust; specially shaped, vegan, made from natural rubber,
N : R R P R
fairly produced in Malaysia, and featuring funny stories for free. So as not to limit itself to just half of humanity, this year the company has expanded its target audience thanks to the launch of its ultra-cool period products. After all, girls know all about unicorns too. So why call it “Einhorn” anyway? It’s not what you think... Insiders are in the know: a start-up achieves unicorn status when it has a market valuation of over a billion USD before going public.
E I N H O R N . M Y
Waldemar Zeiler & Philip Siefer
Non Disclosure Agency © Samuel Smelty
NDA – NON DISCLOSURE AGENCY H ER O ES : B ER N A R D KO O M S O N & S I M O N K A I S E R Fulfilling the demands of a society tired of marketing requires new strategies – and these are often found way off the beaten track, underground. Bernard Koomson and Simon Kaiser, the founders of new Berlin agency NDA – Non Disclosure Agency, have identified the need for a change in direction: “With the current landscape being flooded with skill-less influencers and over-branded marketing events, solely interesting due to the free drinks, we want to shine a light on a network of creatives that will live beyond social media trends, and on necessary services that have been overlooked. We want to challenge brands to find real objectives that allow for winwin situations within the subcultures they are trying to attract.” Focused on innovative ways for brands to communicate with consumers, the duo is building a team of young professionals to establish measurable, impactful collaborations in the dying
influencer landscape. Moving away from old structures and workflows, they have big plans with the unique network they’ve built over the years. Having previously interacted with the fashion, music, and art worlds, they are here to create a stronger bond between those worlds. Bernard Koomson is the founder of the globetrotting audiovisual collective deadHYPE and advises companies like Universal. He has also worked as Global Influencer Marketing Manager for Zalando. Simon Kaiser is a cultural entrepreneur, DJ, and the organiser of Trade, a bi-monthly party that is regularly cited by international music and culture press as one of the most influential events in Berlin.
N O N D I S C L O S U R E A G E N C Y . E U
Bernard Koomson & Simon Kaiser
y Al e Ka
G N AD E
U O ED AHI E
R C I U C TH I F W
R A S LULL SP
Recycling awareness is rapidly gaining momentum worldwide. In Rome you can pay for your underground ticket with 30 plastic bottles; in addition to the Ocean Cleanup programme, Boyan Slat has now introduced a self-sailing ship that is designed to fish out 50,000 kg of rubbish from rivers, per day, before the waste reaches the sea; even luxury retailers like Prada and design icons like Rick Owens are joining in with recycling and calling for the environment to be protected. Designer Stella McCartney gets to the heart of the matter: “Living in a way that’s fair to nature and its resources doesn’t mean denying yourself life’s comforts.” S U S TA I N A B I L I T Y
Rick Owens has translated a version of the new Condor running shoes into his typically avantgarde design style for French sneaker brand Veja. “In this collaboration it’s all about supporting Veja’s values and gearing ourselves towards practices that we’re going to keep to for the future. I support the idea of leading a considerate life and of planning for the future based on kindness – we all need to start somewhere – and Veja is the definition of ecological integrity and sustainability. We should all pay attention to what they’re aiming for,” says Rick Owens. Meanwhile, there are ever more success stories from the world of manufacturing sustainable, fair and environmentally friendly sneakers. Nobody has to miss out on great design or comfortable shoes. One of the newest examples in the Germanspeaking market is the Allbirds brand from San Francisco, which is part of Public Benefit Corporation and certified as a B Corp. Allbirds relies on minimalist design paired with comfort and premium natural materials like ZQ-certified merino wool,
sustainably produced eucalyptus tree fibres and outsoles manufactured from sugar cane. The blended fabric unites the benefits of silky soft tree fibres with snuggly merino wool and is cooling, breathable and moisture-absorbing, all at the same time. Following the launch of the online shop for the German market in July 2019, the sneaker brand from Silicon Valley opened its first German store in Berlin in October. This is its 13th proprietary store, in addition to flagship stores in New York, L.A., Shanghai and London. Ex-pro sportsman Tim Brown and Joey Zwillinger, an engineer and expert in renewable energy, brought their first sneakers to market in March 2016 and sold over a million pairs of shoes that same year. Plenty of celebrities are fans of the brand: Barack Obama, Cindy Crawford, Courteney Cox, Hugh Jackman, Jennifer Garner, Mila Kunis & Ashton Kutcher. Leonardo DiCaprio was so taken with the brand that he personally invested in it. Alongside its legendary rubber boots made from natural rubber, Swedish brand Tretorn has recently produced a sneaker range with uppers crafted from recycled fishing nets and soles from recycled rubber and natural rubber from controlled cultivation. The Spanish label Ecoalf is likewise known for using recycled fishing nets. Lately, they have also been increasingly looking to other materials in the circular economy, or based on natural vegan materials. The Yoga collection that recently launched has been produced from recycled PET, Tencel and Q-Nova, an environmentally friendly, recycled nylon. The latest Pinatex sneakers are based
S U S TA I N A B I L I T Y
on a fabric created from pineapple leaves, and seaweed is increasingly being used as the raw material of the midsoles in the trainers. Rucksacks from brands such as Ecoalf, Pinq Ponq or Ucon Acrobatics are almost completely manufactured from recycled plastic rubbish. The most recent examples here are the new Stream and Lightweight ranges from Swedish brand Sandqvist, which is using both recycled polyester with water-repellent TPU and nylon.
It’s only lately that those at Prada have discovered a love of synthetic fibres made from recycled waste. It works out well then that North Sails is the official clothing partner for the 36th America’s Cup, which is presented by Prada. The sailing regatta has been going for 168 years and this year, for the first time, will feature a capsule collection by Prada and North Sails including functional, 3-layer jackets, gilets, windbreakers, softshell and midweight outerwear, as well as polo shirts, technical t-shirts, shorts, swimwear and caps – all made exclusively from recycled materials. The Dutch label Kings of Indigo has stopped using specially grown cotton for its rain programme and now relies entirely on denim made from recycled cotton and Lenzing Refibra from the Italian premium weavers Candiani. On top of this there are jackets made from recycled PET and polyester, as well as an upcycled Tencel programme from remnants of the past winter collection. In future, all jeans will also be 100% vegan and all elements, such as buttons or pocket linings, will be made from recycled materials into the bargain. Cologne label Armedangels and its team of 90 are working on continually improving products and processes. In doing so, they are confronting reality and the rising demand for new clothes. Even the most sustainable product only has a limited lifespan. In future, Armedangels is therefore changing its old t-shirts into new t-shirts – with no loss of quality; and without using new raw materials or toxic chemicals. As a first step in the CIRC TEE 1.0 project, together with their long-time partner Valerius from Portugal, they used the latest technology to mechanically recycle over
1,000 shirts that, due to trademark law or quality issues, could no longer be released into circulation. They then blended them with new Tencel Lyocell to make new, circular shirts of organic quality. All the brands referenced in this article will be showing their collections at the PREMIUM or SEEK trade shows as part of Berlin Fashion Week. Be inspired by the pioneers of the circular economy and their concepts. Each year, 100 billion items of clothing are produced. We need to start to make serious inroads into the enormous mountain of discarded textiles as soon as possible, and recycle both synthetic and natural fibres again and again with the aid of environmentally friendly and energy efficient processes in a closed loop system. Everyone in the world will benefit from this. And that’s a fact.
KINGS OF INDIGO
veja-store.com allbirds.com tretorn.com sandqvist.com ecoalf.com pinqponq.com ucon-acrobatics.com northsails.com kingsofindigo.com armedangels.de
“As a leading brand in substance we must aspire to drive innovations to grow the market. To do that, we see the topic of circularity as an important path to further solutions. We are therefore launching our first circular product in 2020: the Circular T.” MARTIN HÖFELER, FOUNDER & CEO OF ARMEDANGELS
Wo sich schick und cool die waage halt hier flaniert berlin bikini berlin
THE CONCEPT SHOPPING MALL & FOODMARKET KANTINI Zoologischer Garten
E R U T U F VIS
popul 2050, itâ€™s exp Boom condition makers of spac from sky-hig buildings, t or Bezosâ€™ missions certain Futurium @ David von Becker
er u e
N O I S
Right now, more than half of the Earthâ€™s lation lives in cities. By pected to be two thirds. ns for city planners and ce-saving devices: ranging gh agriculture and modular to urban aviation and Muskâ€™s rocket and/or space colony s, bold visions of the future are nly back in vogue.
S U S TA I N A B I L I T Y
Futurium @ Jan Windszu, Oodi Helsinki © Kuvio
Whereas previous concepts of what’s to come also tended to include rather grim post-disaster scenarios, pure tech domination, or retro-loving Raygun Gothic looks, the latest wave of forward thinking is based on a more sustainable approach, starting with questions such as “How can we live without causing further harm to our planet?” Looking at current future city proposals, there’s a clear shift towards more socially engaged and people-based visions: street-level urbanism is back, everything’s green and growing, lessons from decades of missteps are incorporated in the complex reconciliation between humanity’s and Mother Nature’s actual needs. In Scandinavia, one can already experience some examples of this new tomorrow: the city of Aarhus, for example, boasts a fully reimagined version of what a library should be – Dokk1, a giant culture and multimedia house that claims to be “a dynamic sanctuary for everyone in search of knowledge, inspiration, and personal development.” It’s all that… and so much more. In fact, you can spend entire days there: work, eat, study, play Ping-Pong or animated games, marvel at Elmgreen & Dragset’s upturned city model, or even welcome new life – as “The Gong,” the world’s largest (25 feet long) tubular bell, Dokk1’s centrepiece of sorts, chimes each time a baby is born in Aarhus. Another stunning more-than-just-a-library update, open since late 2018, sits in the very heart of Helsinki: Oodi (Finnish for “ode”). A spruce timber-clad chunk of innovative architecture, and a “civic living room” that has it all. Under its giant undulating roof that resembles an iceberg, visitors can work on 3D printing projects, hold meetings, mend garments, take it easy (sleep), or practice the drums. Named “the world’s smartest city” earlier this year, Copenhagen has been the poster boy of forward-thinking urban development for a while. And it’s a growing city. That’s why planners have conceived Lynetteholmen: a new island close to the centre, ample enough to host 35,000 people. Whereas many future inhabitants of this man-made island aren’t even born yet (it’s supposed to be built between 2035–2070), it is, however, not the first project of this kind in Denmark: the capital’s Christianshavn district is actually located on several artificial islands that were founded in the early 17th century… Back in Berlin, a group of artists and activists is working towards a different kind of dream island: Model project Haus der Statistik. The sign on the roof of this giant, abandoned 50,000 sqm block says “ALLESANDERSPLATZ” – a play on neighbouring Alexanderplatz that translates as “altogether different square”. It’s nothing less than an island of utopia: metropolitan life reimagined. And it all started with a brilliant (illegal!) coup: back in 2015, an alliance of artists/activists put up an official-looking banner that announced the establishment of a new socio-cultural venue in rundown “Haus der Statistik,” the GDR’s former seat of data administration. Amazingly, the trespassers actually got what they claimed: although it still looks pretty scruffy, the five cooperation partners running the show have already opened the ground floors for several “pioneer usages,” as Berlin-based artist Harry Sachs (Zentrum für Kunst & Urbanistik) calls them. Sachs’ crew Kunstrepublik and various other Berlin institutions (including KW Institute for Contemporary Art) have been collaborating throughout 2019 to “generate artistic prototypes for a civil society built on collective principles.” A bit further west, a truly futuristic-looking venue has just recently opened its doors to the public – and it even has the question “How do we want to live?” written all over its shiny façade: The Futurium – a “House of Futures”. Indeed, housing a huge number of potential futures on its three sun-drenched floors, the building’s glass skin and solar-panelled rooftop offer panoramic views that can easily distract one’s attention from the main exhibition’s three different sections – aka “thought spaces” – dealing with nature, people and technology. An in-depth (and interactive) look at the big issues lying ahead, the impetus is interesting: the entire Futurium is primarily about joining the discussion, an invitation to take stock, rethink, give feedback and, well, help shape the future that’s still tbd – even though it’s already on display here. “Yeah, it’s all about interaction, about contributing and participating,” says Monique Luckas, who’s been with Futurium since its foundation was laid four years ago. “It’s just so important to get the discussion started.” Asked about the most photographed piece, she adds “That’s clearly Philip Beesley’s ‘noosphere’ down at the Futurium Lab”. No longer part of this discussion, Berlin’s old ICC, a colossus often compared to a spaceship, is perhaps the best reminder to rethink the future: once a super-futuristic statement clad in space grey aluminium, it has just been listed for its 40th birthday. Engulfed by a never-ending stream of vehicles, it’s essentially a giant signpost that says “The old future thinking is dead”. The new future doesn’t need semi-Brutalist statements. Innovation is no longer cold and alloy-clad. It’s subtle, smart, green. And most futurium.de importantly: people-oriented.
d n a r B s
r o f
s d B ran
t n e t n o C t h g i R e h T Read
Mag y t i n u omm C r u o Y
iness s u B / ends r T / m Deni tent n o C t n Releva r o f e b i Subscr nal.com
ternatio n i r a e sw @sport e b i r c s 61 sub 595 26 7 9 6 9 +4
Â© J Konrad Schmidt
FUTURE POP h
The new pop music has someMUSIC taxes etc.” thing to say! These are artists and I could not find any of that in other who don't just scratch the surface with their music. So I made this album. other day, a friend from music, but raise their voices – not only when The Canada told me that it's the singing, but because they have a real statemost upbeat gay album he's heard – and that's a big ment. Recently, it was Billie Eilish who made ever compliment, because that's exactly what I wanted! a name for herself with her commitment to climate protection, and The 1975 even reLARGE SECTIONS OF THE ALBUM ARE VERY FUNNY. leased a single, featuring a statement by When someone laughs, it is difficult for them to be outGreta Thunberg on climate change. Someraged, disgusted, or angry. Of thing is also happening in this country. course, that's also a problem you run the risk of not Balbina and Lary are the best proof of self- because being taken seriously anymore. But when someone can laugh, empowerment and singing power. Sam they can also open up to what Vance-Law moved to Berlin from Canada you might say in the next – perhaps serious – moment. and sings about his gay life, which is just as WHERE DID YOU GET YOUR normal as anybody else's, and Kelvyn Colt HUMOR FROM? collaborates with clothing brands such as I was not a funny kid, nor a quick-witted one either. That's Reebok, but sometimes also raps about dewhy I always looked up to those who were. Musically, Stephin pression, not wanting to always comply Merritt, from The Magnetic with Hip-Hop stereotypes. These are all Fields, was the first to show me that you can be funny in your new-generation artists who know their music and say something at the same time. He's still the only role – musically, as well as socially – in songwriter who can make me shaping the future. laugh and bawl my eyes out in the same song.
SAM VANCE-LAW 30 years old Singer and songwriter
WERE THERE ANY SONGS, FOR YOU AS A TEENAGER, THAT MADE YOU FEEL LIKE “IT'S OKAY TO BE GAY AND YOURSELF”? No. I grew up with classical music that had no lyrics. As a teenager who has to deal with life and emotions, you usually listen to something like emogrunge, but I was listening to Shostakovich, where the violins are screaming, and everything is incredibly aggressive. His Symphony No. 8 recounts the attacks on Leningrad; there's nothing more intense. When I was a teenager, it spoke to my soul as far as my emotions were concerned, but not as a gay teenager. But there were a few writers who made me feel like I was not alone. WHICH ONES, FOR EXAMPLE? Stephen Fry. Actually a TV presenter, but his biography “Moab Is My Washpot” was something of a bible to me.
There, he tells about how he fell in love with another boy at boarding school – just like me back then!
THE IDEA FOR YOUR DEBUT “HOMOTOPIA” WAS “AN ALBUM ABOUT GAY TOPICS WITHOUT A MORAL AGENDA”. WHY IS THAT? I'm grateful for anyone who has written an album with gay or queer themes and a didactic approach, because without them, I would not be able to do what I do today – but, to put it as nicely as possible, it's been done. It's always the same albums with the same two views: “Oh, I'm queer and nobody likes me!”, or “Oh, I'm queer and proud of it!”. The more songs like that I heard, the more pissed I was, because it made me think that “This is how I feel, maybe only 0.1 percent of the year. The rest of the time I drink coffee, hang out with friends, work, pay
Not quite! After high school, l studied media and cultural studies in Düsseldorf. It is only once I finished my studies that I went on a pilgrimage to the New York Fashion Week. Originally, I only wanted to stay for two weeks, but then I fell in love with the city and the person it made me, so I stayed.
YOUR LAST ALBUM WAS CALLED “HART FRAGIL” [SEVERELY FRAGILE]. WHAT DOES THE TITLE MEAN? I wrote the album in a phase in which I became very aware of the duality of things, especially of myself. Everything really is it’s own opposite - I wanted the album title to reflect that. YOU ONCE SAID: “MELANCHOLY IS THE EMOTION IN WHICH I FEEL THE MOST COMFORTABLE.” WHERE DOES THIS MELANCHOLY COME FROM? I guess that's a combination of my personality, the resulting view of the world, and my bad taste for poetry. My heart always feels a bit too close to the abyss. WHY IS THERE STILL SO LITTLE DIVERSITY IN LOCAL POP MUSIC AND, ABOVE ALL, SO FEW WOMEN? Well, pop music more or less reflects the majority of society. Minorities and women are underrepresented, especially in the mainstream, which is not so much a problem of pop music, than one that systematically drags itself through all the layers of our lives. HOW CAN THAT CHANGE – AND IS IT SLOWLY HAPPENING? People in key positions need to be able to think outside the box of a heterosexual, white, male perspective - those who can’t need to be replaced. It's noticeable that the times are changing, so I would say yes, it's evolving slowly; but very slowly, unfortunately.
33 years old Singer, songwriter, producer
YOU GREW UP IN GELSENKIRCHEN. WHY DID YOU HEAD STRAIGHT FOR NEW YORK AFTER GRADUATING FROM HIGH SCHOOL?
YOUR OWN PERSONAL DEFINITION OF FEMINISM? …is different today than a few months ago, and next week it'll probably be different from today. I think it is important, as a woman – and as a man – to not lock oneself into a cage.
WHAT DOES FASHION MEAN TO YOU AND DO YOU DESIGN YOUR OUTFITS YOURSELF? For me, fashion is an artistic form of expression that supports my music. In fact, sometimes I make my own designs, but often work with young designers who inspire me. I am currently working with the very talented fashion designer, Pia Schulz – who made the outfits I wore to perform, for the first time, at the Elbphilharmonie in Hamburg.
small, but I love it – they are one of my favorite bands!
25 years old, Rapper, songwriter, entrepreneur
YOU'VE WORKED WITH LOUIS VUITTON AND REEBOK. HOW DO YOU DECIDE ON WHICH BRANDS TO WORK WITH? I am fortunate to be in a position where many brands are looking to collaborate with my team and me. Usually, the brand comes to us. We say no to the majority of them, not because we don't believe in their brand, but because apart from my own values and identity, I also always take my TBHG community (Triple Black Heart Gang) into account when working on a project, and sometimes it just doesn't make sense in the bigger picture. Other times, it does and great campaigns or messages come out of it. Therefore, every brand has a story, and me and my journey being relatable to it is a major factor for me. YOUR FAVORITE PIECE OF CLOTHING AND WHY? Currently, my favorite clothing item is my Led Zeppelin fan shirt. I copped [slang for bought] it at a thrift shop in Berlin. I think it's a women's size – not that it matters – so it's kind of
WHAT ARE YOU INSPIRED BY? I am very inspired by the Bauhaus aesthetic – and the entire era in general, but also by the silhouettes of the 60s. The costumes that I wear in my videos and productions usually have a certain edge or geometric symmetry.
IN SONGS LIKE “LOVE & HATE”, YOU TALK ABOUT DEPRESSION AND SUICIDE. WHY ARE TOPICS LIKE MENTAL HEALTH AND SHOWING VULNERABILITY OFTEN TABOO IN HIP-HOP, AND WHY DID YOU CHOOSE TO TALK ABOUT IT NONETHELESS? This is a subject that is very close to me, as I too have struggled with depression. Throughout the years, Hip-Hop has shown the world to be a very masculine culture, but still something many, globally, can identify with. Having to deal with depression and suicidal thoughts does not take away your masculinity. Depression is something many struggle with – masculine or feminine. For me, my music is my story, it is a glimpse into my thoughts and me as a person, hence the name of my EP [Extended Play record], “Mind of Colt”. Having dealt with depression, this is also part of me and I know many can truly identify with it. So, it is part of me and that is something I accept, that is why it also has a place in my music.
WHY IS THERE STILL SO LITTLE DIVERSITY IN LOCAL POP MUSIC AND, ABOVE ALL, SO FEW WOMEN? I think that that has changed a bit. There are already more women in pop music than there were a while ago, especially in the rap section; I really like that, because it opens doors. I believe that this is simply an emancipatory process that has been evolving for many decades. I look to the future with great confidence because I see that there are more and more female – and male – feminists trying to fight for equal opportunities, in all domains. Until a few years ago, we were accustomed to the profession of producer or composer to be dominantly masculine. In this regard, I can definitely feel the change, as I have heard about many more female producers, composers, mixers, or rappers. This is a field where we all have to roll up our sleeves, tackle things, and not be intimidated by old, established structures, so it can continue to improve in the years to come.
WHAT IS THE BIG QUESTION THAT YOU ARE DEALING WITH THESE DAYS? What is home? AND WHAT'S THE LITTLE ONE? Where are all my missing socks?
36 years old, Singer, composer and songwriter
WHAT ARE YOU READING THESE DAYS? “The Machine Stops” by E. M. Forster. AND WHAT IS AT THE TOP OF YOUR READING LIST? I don't know, as I only buy my books – according to my mood – from a store that sells defective copies, where I am inspired either by the titles or the covers. Then I take them home and add them to my stack of books, and always read what's at the top first.
Balbina © Christoph Kassette
YOU ONCE SAID: “I TURNED THE EXPERIENCES I MADE REGARDING ME BEING DIFFERENT INTO STRENGTH.” COULD YOU EXPLAIN THIS A BIT MORE? I grew up in a small town in Germany, I was one of the few people of color. This is something you realize at a rather young age. No matter how you look at it, I am still half German from my mother's side and half Nigerian from my father's side. And I am proud of both sides – don't get me wrong – nonetheless, the color of my skin is different from what is seen as “standard German”. At a young age, already experiencing being treated differently shapes a person. When I grew older, I realized that I have more to offer, more heritage to draft inspiration from. I had a story to tell, through my music and my work. I made these my strengths.
13â€“17 JANUARY 2020
b y Ka t
The recent Global Climate Strike day saw over 250,000 hopeful protesters take action across Berlin. After a long day of fighting for better futures though, dinner could be undermining all our hard work in a matter of minutes.
L ewi n
In 2018, humans produced more greenhouse gases than ever before. Intensively farmed meat and dairy products are well-documented for generating high CO2 emissions, but industrialised and commoditised foodstuffs are also key contributors to excess CO2 levels, water usage, and deforestation. Some of Germany’s most popular foods, including bananas, avocados, soy, and corn, are grown on huge land masses in foreign countries, covered in chemicals and then flown thousands of miles to end up in our supermarkets.
Bordeaux Basil © Etiel Zion
Making the right decision about what to eat seems like a Sisyphean feat right now. So we’ve turned to a collection of Berlin food heroes to see how they’re creating local, transparent, and secure food systems, full of hope and future possibilities. The Sarah Wiener restaurants group believes its social duty is to make sure guests understand where their food comes from. It challenges toxic food production models through its own circular system that links Gut Kerkow – an organic 800-acre farm that breeds and butchers all its own animals in Brandenburg; Wiener Brot – a Berlin-based organic charcoal bakery; and other selected regional suppliers. This self-sufficient model means that the company’s event-catering branch, Hoflieferanten, which provides catering for some of Berlin’s most highprofile events, for up to 5,000 guests can do so by using only local produce, with as little waste possible. Wendell Berry once famously said “eating is an agricultural act,” but in
these disconnected times it can seem like we’ve forgotten that fact. Attempting to reconnect the producer and the plate, here in Berlin is Die Gemeinschaft – a network of restaurateurs, chefs, and artisanal producers, including Nobelhart & Schmutzig, Mrs Robinson’s, and Markthalle Neun, who have created a G erman culinary manifesto that aims to making foodsystem knowledge more accessible, preserve localities, honour crafts people, and put nature’s values first. To bring the manifesto to life, the community organises an annual symposium that tackles an entire host of varied food issues, such as regenerative farming and social justice. The symposium enables collaboration and education between participants, with the long-term goal of empowering projects and putting a new food culture before politicians and policymakers.
“The food system is very complex. We believe there needs to be a diverse community of different people solving all its many problems, to build a better system. We would like to be that platform.”
vertical farms, which link with IoT technologies to offer a food system that’s resilient, transparent, and affordable. This redefined supply chain brings nutritious produce (so fresh it’s still living!) right to consumers at the point of sale, and you can already taste the benefits at two innovative restaurants in Berlin.
– Friederike Gaedke, Die Gemeinschaft Cities have always moulded nature in their image, but in the past this impact was limited by their size. As we face expanding city populations though, how can plants still serve us? Good Bank, in Berlin Mitte, is the world’s first vertical Infarm has a solution that farm-to-table restaurant, challenges current agriculwith hydroponic farms that tural dependencies on grow pesticide-free leafy large-scale production and greens and connect cuslong-distance travel tomers directly with their through highly efficient ingredients.
“Our growing population means we don’t have enough farmland to grow food for all these people. Indoor farming offers part of the solution. It won’t replace land agriculture but it can complement it, especially in cities.” — Shani Leiderman, Beba With our global population set to reach 10 billion by 2050 we’ll also need to get smarter about where our food and calorie supply comes from. Two billion people worldwide already eat insects, but in Europe this truly sustainable protein source is still steeped in controversy. We might not like them, but insects are in plentiful supply and integrate easily into localised circular farming systems. Can two Berlin thought leaders change our feelings about munching on creepy crawlies?
Mikrokosmos certainly hopes to. The company serves as a ‘growtainer’ of projects, which all aim to overcome Europe’s disgust and fear of insects through workshops, courses, pop-ups, dinners, and street market stands. “Insects are the nutrition of the future” it points out; let’s see if our taste buds can adapt...
“There’s a cultural gap that keeps us distanced from the idea of insects as food. People fear what they don’t know – so sharing knowledge is the first step. It’s not just about changing from one protein source to another; it’s about understanding that we need to change the way we eat.”
Insnack thinks it’s possible to change our palates and sees insects as the new sushi, something that repulsed and confused people when it first hit Europe. The nutritional facts about insects are certainly difficult to ignore and crickets – the insect of choice in Insnack’s revolutionary snack bars – come packed with over 70% protein, vitamin B12, iron, omega 3, and calcium. To produce 1kg of the insect also uses significantly less land, water, and CO2 than meat production and hey! when flavoured with matcha, sesame, physalis, and apricot, the future tastes surprisingly delicious!
“The planet will have 10 billion people living on it by 2050 and yet we waste more than 50% of our food. Current food resources are under threat, so we’re working to make sure longterm circular economy farming systems include insect farms.” – Marc Schotter, Insnack
– Nicole Sartirani, Mikrokosmos hoflieferanten.berlin die-gemeinschaft.net infarm.com fb.me/Bebaatgropiusbau good-bank.de mikrokosmosberlin.com insnack.de
left © Michela Dai Zovi
And at Beba, inside the Martin Gropius Bau building, you’ll also find this high-tech disruption of what it means to be a producer in the 21st century. Beba’s vegetablefocused menu is kept in bountiful supply thanks to infarm’s stunning gardens, packed full of flavourful herbs and vegetables, harvested minutes before serving.
P R E M I U M // H A L L E 5 // S T A N D A 0 2
Visit the JOOR Innovation Lab See what the worldâ€™s industry-standard digital wholesale management platform is developing to drive real business growth for brands and retailers.
Visit the JOOR Innovation lab at H3-D01
BERLIN FASHION WEEK GUIDE
JOIN EUROPE‘S LEADING CONFERENCE FOR THE FASHION INDUSTRY.
14 –15 JANUARY 2020
Live talks from masterminds like Andrea Baldo (GANNI), Philipp Westermeyer (OMR), Marie-Theres Mangelsdorf (TOMMY HILFIGER) and experience the future of fashion.
BOOK YOUR TICKET NOW visit.premium-group.com
SHOPPING INTERIOR WELLBEING EATING CAFÉS & DELIS TEA TIME DRINKING SLEEPING GET AROUND
4 16 22 26 38 44 46 54 60
WELCOME TO BERLIN! WE ARE LOOKING FORWARD TO HAVING YOU! As always we have listed our established “all-time favourites” but get ready to explore the many new hotspots we’ve unearthed for you!
Plus: meet our cover stars, the teams from Gate, Overkill and SEEK. Enjoy your stay, enjoy Berlin!
Premium Exhibitions GmbH Tempelhofer Ufer 36 10963 Berlin premium-group.com
Lena Brombacher, Christine Zeine email@example.com
COVER Gate, Overkill & SEEK teams Styling: Florence Bakic Photo: Maxime Ballesteros
PRINTING Wagemann Medien GmbH wagemann-medien.de
ART DIRECTION Sonnenstaub – Büro für Gestaltung und Illustration sonnenstaub.com
Alte Schรถnhauser Strasse 28 Mitte allbirds.eu
KONK Kleine Hamburger Strasse 15 Mitte konk-berlin.de
Alte Schรถnhauser Strasse 3 Mitte lalaberlin.com
Torstrasse 74 Mitte mcmworldwide.com
Torstrasse 72 Mitte sotostore.com
DO YOU README?!
Auguststrasse 28 Mitte doyoureadme.de
Weinmeisterstrasse 2 Mitte acnestudios.com
THE CORNER BERLIN EAST
LES DEUX POP-UP STORE
Franzรถsische Strasse 40 Mitte thecornerberlin.de
Rosenthaler Strasse 72 Mitte lesdeux.de
THE CORNER MEN
Markgrafenstrasse 45 Mitte thecornerberlin.de
Auguststrasse 26a Mitte sabrinadehoff.com
Friedrichstrasse 23 Mitte galerieslafayette.de
Tucholskystrasse 45 Mitte ourlegacy.se
Torstrasse 109 Mitte hannesroether.de
Mulackstrasse 15 Mitte starstyling.net
DIESEL POP-UP STORE Torstrasse 67 Mitte diesel.com
GATE Opened June 2019, GATE aims to raise the bar of Berlin‘s fast-growing fashion scene with a selection of garments, footwear and accessories that spans elevated streetwear to high fashion that can‘t be found everywhere. The concept aims to form a community, offer a sense of belonging and nourish knowledge. With two sales areas and a showroom space dedicated to pop-up events, installations and exhibitions, GATE creates a connection between the store and the community, curating a holistic shopping experience. Köpenicker Strasse 194 Kreuzberg gate194.berlin
LIU JO Born from the intuition of Marco Marchi, LIU JO was founded in 1995 in Carpi, Italian area of excellence for knits. Its creative philosophy is devoted to the enhancement of the natural femininity of every woman, expressed through a refined and glamorous style. Thanks to a multibrand strategy capable of structuring a complete offer of total look, today LIU JO is present in 50 countries through a distribution network including over 480 mono-brand points of sales and 5300 multi-brand points of sales worldwide. Kurfürstendamm 213 Charlottenburg liujo.com
Rosenthaler Strasse 38 Mitte mcmworldwide.com
Torstrasse 3 | Mitte toniblue.com
DEUTSCHE SPIRITUOSEN MANUFAKTUR NEW
Weinbergsweg 22 Mitte superconscious.de
Torstrasse 141 | Mitte d-s-m.com
Memhardstrasse 8 Mitte apartmentberlin.de
Auguststrasse 77 Mitte aprilfirst.de
BURG & SCHILD
Linienstrasse 40 Mitte firmamentberlin.com
Rosa-Luxemburg-Strasse 3 Mitte burgundschild.com
Brunnenstrasse 183 Mitte studio183.co
Neue Schönhauser Strasse 13 Mitte about.hm.com
Rochstrasse 4 Mitte woodwood.com
Brunnenstrasse 13 Mitte civilistberlin.com
Rosa-Luxemburg-Strasse 21 Mitte trueffelschweinberlin.com
Münzstrasse 2 Mitte orlando-berlin.de
Brunnenstrasse 13 Mitte walter-confiserie.de
Torstrasse 161 Mitte dstm.co
TONI AND THE BLUE ELEPHANT
Torstrasse 173 Mitte schwarzhogerzeil.de
Friedrichstrasse 58 Mitte tandem.eu
Neue Schönhauser Strasse 10 Mitte fredperry.com
Mulackstrasse Mitte apc.fr
Münzstrasse 8 Mitte redwingberlin.com
Brunnenstrasse 169 Mitte dresp.com
RED WING WOMEN’S STORE
Almstadtstrasse 3 Mitte redwingberlin.com
Torstrasse 178 Mitte hnta.de
Torstrasse 3 Mitte schwarzer-reiter.com
Inselstrasse 13 Mitte islaberlin.com
Weinmeisterstrasse 9b Mitte sandqvist.com
Torstrasse 86 Mitte kickz.com
THE NORTH FACE
Münzstrasse 8 Mitte thenorthface.de
Rosa-Luxemburg-Strasse 6 Mitte mykita.com
Rosenthaler Strasse 31 Mitte bensherman.de
Ackerstrasse 144 Mitte oukan.de
OVERKILL WOMEN Since 2003 OVERKILL has been an institution for sneaker fans in the heart of Kreuzberg. 2016 saw the opening of an extra store right next door for women and children. Alongside a huge choice of shoes you‘ll also find selected accessories and relevant clothing. The store design is a real eye-catcher in gleaming white. Try on shoes at your leisure, perched on stylist seats under the golden palms. Köpenicker Strasse 195a Kreuzberg overkillshop.com
Oranienstrasse 181 Kreuzberg vooberlin.com
Torstrasse 1 Prenzlauer Berg thestores.com
Oranienstrasse 24 Kreuzberg vooberlin.com
Kastanienallee 75 Prenzlauer Berg bql.berlin
Reichenberger Strasse 53 Kreuzberg sporadic.xyz
Schönhauser Allee 6/7 Prenzlauer Berg sneakersnstuff.com
GRETA & LUIS
Kastanienallee 43 Prenzlauer Berg gretaundluis.com
Nürnberger Strasse 14 Charlottenburg solebox.com
Kurfürstendamm 26a Charlottenburg oliverpeoples.com
Bleibtreustrasse 13 Charlottenburg redwingberlin.com
THE CORNER BERLIN WEST
Schlüterstrasse 45 Charlottenburg thecornerberlin.de
Tauentzienstrasse 21-24 Schöneberg kadewe.de
Budapester Strasse 38–50 Charlottenburg vooberlin.com
Schlüterstrasse 48 Charlottenburg dorothee-schumacher.com
Potsdamer Strasse 81 Tiergarten andreasmurkudis.com
Kurfürstendamm 43 Charlottenburg mybudapester.com
Potsdamer Strasse 81–83 Tiergarten fionabennett.de
Kurfürstendamm 52 Charlottenburg mientus.com
Potsdamer Strasse 81a Tiergarten odeeh.com
BIKINI BERLIN BIKINI BERLIN combines relaxation and entertainment with a distinctive shopping experience through its carefully curated stores and cuisines – an urban oasis designed to invigorate. The pop-up boxes are a crucial element of the concept shopping mall. They allow young designers or well-known brands to present new products to the public for the first time. The culinary centrepiece is the KANTINI food market. Budapester Strasse 38–50 Charlottenburg bikiniberlin.de
ANNETTE GÖRTZ The avant-garde fashion from ANNETTE GÖRTZ is timeless, natural and focussed on the essentials. Clean-cut designs and a restrained palette of non-colours are the brand’s signature trademarks. In January 2020 the brand is opening a second store in Berlin. Alongside the flagship store at Gendarmenmarkt in Mitte ANNETTE GÖRTZ will also have a presence in Charlottenburg on Schlüterstrasse 48, to the west of the city centre. Schlüterstrasse 48 Charlottenburg annettegoertz.com
VIU VIU prescription glasses and sunglasses combine brilliant design with a transparent manufacturing process and fair prices. The collections are designed in Switzerland by Fabrice Aeberhard, VIU’s C reative Director. Each individual pair is then handcrafted at a traditional manufacturer in the Italian Dolomites. Sunglasses start from € 145, prescription glasses from € 165. Designed in Switzerland with great attention to detail – handmade in Italy. Potsdamer Strasse 77–79 Tiergarten de.shopviu.com
ANNETTE GÖRTZ Timeless, purist and exceptional in detail – these are the avant-garde designs of ANNETTE GÖRTZ. The flagship store of the internationally successful label presents current collections in a special ambience: industrial design and art objects accompany the fashion of this German label. The most varied projects and installations also ensure that boredom never arises. Markgrafenstrasse 42 Mitte annettegoertz.com
WOLFEN Auguststrasse 41 Mitte wolfengermany.de
Torstrasse 174 Mitte thepublisherberlin.com
Linienstrasse 204–205 Mitte garments-vintage.de
Max-Beer-Strasse 31 | Mitte by appointment only zazi-vintage.com
Torstrasse 138 Mitte arys-berlin.com
Münzstrasse 10 Mitte patagonia.com
DAS NEUE SCHWARZ
Mulackstrasse 38 Mitte dasneueschwarz.de
Max-Beer-Strasse 3 Mitte freitag.ch
Alte Schönhauser Strasse 5 Mitte ecoalf.com
Torstrasse 39 | Mitte pantoffeleck.de
Gormannstrasse 16 Mitte mankii-vintage.com
Dieffenbachstrasse 15 Kreuzberg homagestore.com
Mulackstrasse 28 Mitte
Oranienstrasse 194 Kreuzberg iriedaily.de
SHOPPING / MINDFUL
Auguststrasse 63 Mitte instagram.com/epcot.archive
Schönleinstrasse 10 Kreuzberg moeon.de
Sonnenallee 174 Neukölln studiohertzberg.de
Wienerstrasse 16 Kreuzberg original-unverpackt.de
Tellstrasse 7 Neukölln fb.me/WESENberlin
STANDARD SAUBERE SACHEN
SHOPPING / MINDFUL
Wiener Strasse 16 Kreuzberg supermarche-berlin.de
Reuterstrasse 53 | Neukölln standard-saubere-sachen.de
Sonntagstrasse 29 Friedrichshain loveco-shop.de
Weichselstrasse 59 Neukölln shiostore.com
Weserstrasse 53 Neukölln neuzwei.com
Marienburger Strasse 24 Prenzlauer Berg soeur-berlin.de
RITA IN PALMA
Kienitzer Strasse 101 Neukölln rita-in-palma.com
Marienburger Strasse 39 Prenzlauer Berg wertvoll-berlin.com
Sanderstrasse 11 Neukölln facebook.com/singblackbird
Stargader Strasse 9 Prenzlauer Berg fb.me/dear.berlin
THE GOOD STORE
GRUS GRUS VINTAGE
Pannierstrasse 31 Neukölln thegoodstore.berlin
Schererstrasse 7 Wedding instagram.com/grusgrus_vintage
FRIEDRICHSTRASSE 76 – 78 S-BAHN FRANZÖSISCHE STR./STADTMITTE FRIEDRICHSTRASSE FACEBOOK GALERIESLAFAYETTE.DE GALERIESLAFAYETTEBERLIN
MONDAY THROUGH SATURDAY FROM 10 AM TO 8 PM
INTERIOR FRANK STĂœVE INTERIORS Fasanenstrasse 29 | Charlottenburg by appointment only frankstueve.com
OBJEKTE UNSERER TAGE Alexanderstrasse 7 Mitte objekteunserertage.com
Linienstrasse 149 Mitte roomcapacity.de
Auguststrasse 77–78 Mitte hayberlin.de
Rosenthaler Strasse 13 Mitte granit.com
Gipsstrasse 13 Mitte galerie-hinrich-kroeger.de
Torstrasse 141 Mitte instagram.com/heyday.flowers
Linienstrasse 106 Mitte 10119.de
Almstadtstrasse 5 Mitte atelier-oblique.com
Strausberger Platz 19 Mitte anatomiefleur.com
Mulackstrasse 1 Mitte maedchenitaliener.de
Linienstrasse 150 Mitte amodoberlin.com
Rosenthaler Strasse 36 Mitte made.com
FORMEL A BERLIN
Rosa-Luxemburg-Strasse 22 Mitte formelaberlin.de
Schröderstrasse 13 Mitte parkhausberlin.de
Oranienburger Strasse 32 Mitte lit.berlin
HOTEL ULTRA HOTEL ULTRA’s guests are selected products from international designers and brands that “check in” to 36 different “rooms”, where they wait for you to check them out. A lthough each guest has their own (design) language, here they happily inhabit the same space, whether it’s a p aperclip next to a floor lamp or a vase sharing a spot with an armchair. From aesthetic designs to m inimalist e lements, every budget and taste is catered for here. Torstrasse 155 Mitte hotelultra.de
MYFELT Berlin label MYFELT is renowned for its colourful felt balls and felt rugs. The material, which is manufactured in the GoodWeave-certified factory in Nepal under fair trade conditions and in accordance with strict ecological guidelines, is transformed into hand-crafted rugs and home accessories. Thanks to the new online configurator everyone can design their own felt ball rug. To find out for yourself what pure new wool feels like to the touch, though, you’ll need to drop into the store and experience myfelt hands-on. Brunnenstrasse 29 Mitte myfelt.com
BOLIA Fasanenstrasse 31a Charlottenburg bolia.com
Kreuzberg BAZAR NOIR Kreuzbergstrasse 78 Kreuzberg bazar-noir.com
Dieffenbachstrasse 12 Kreuzberg sueper-store.de
Goltzstrasse 18 Schöneberg nordliebe.com
Gneisenaustrasse 57 Kreuzberg valuc15.com
Eisenacher Strasse 79 Schöneberg cafe-schoengrau.business.site
HALLESCHES HAUS Tempelhofer Ufer 1 Kreuzberg hallescheshaus.com
Potsdamer Strasse 77 & 98 Tiergarten andreasmurkudis.com
ANDREAS MURKUDIS 77 & 98
DOPO DOMANI Kantstrasse 148 Charlottenburg dopo-domani.de
Kantstrasse 79 Charlottenburg bocci.ca/79
Lindower Strasse 18 by appointment only aptm.berlin
MOTEL A MIIO
WILD HEART FREE SOUL
INTERIOR / MINDFUL
Alte Schönhauser Strasse 36 Mitte motelamiio.com
Sredzkistrasse 44 Prenzlauer Berg wildheartfreesoul.com
Brunnenstrasse 3 Mitte jan-kath.de
Dunckerstrasse 11 Prenzlauer Berg nandistore.com
ORIGINAL IN BERLIN
Karl-Marx-Allee 83 Mitte originalinberlin.com
Am Springebruch 14b Schöneberg johanenlies.com
Ackerstrasse 19 Mitte nutsandwoods.de
Barbarossastrasse 61 Schöneberg jandv.eu
Strausberger Platz 8 Mitte coroto.de
Blumenthalstrasse 7 Schöneberg danielheer.com
Hasenheide 13 Kreuzberg urban-industrial.de
Goltzstrasse 13 Schöneberg the-goods.de
DECO ARTS INTERIOR
Manteuffelstrasse 19 Kreuzberg folkdays.de
Motzstrasse 6 Schöneberg decoarts.eu
Antoine De Almeida, Michael Haiduk Florian Thiel, Emanuele Mattei
MEET TEAM GATE
facebook.com/gate194berlin instagram.com/gate194 twitter.com/gate194 gate194.berlin
WELLBEING LA BARBIERIA BERLIN Knaackstrasse 33 Prenzlauer Berg la-barbieria-berlin.de
THE EVIL EYE
Torstrasse 37 Mitte the-evil-eye.de
Steinstrasse 17 Mitte wheadon.de
Brunnenstrasse 24 Mitte becycle.de
Oranienburger Strasse 32 Heckmann-Höfe | Mitte keauti.com
HAUT & SEIN
Mulackstrasse 32 Mitte hautundsein.de
Soho House Berlin Torstrasse 1 | Prenzlauer Berg sohohouseberlin.com
TREAT BEAUTY LOFT
Brunnenstrasse 29 Mitte jivamuktiberlin.de
Schönhauser Allee 55 Prenzlauer Berg treatbeautyloft.com
GLOWY BEAUTY BAR Rochstrasse 17 Mitte glowybeautybar.com
JOHN & JANE‘S SOULBASE
Rosenthaler Strasse 63 Mitte johnandjanes.com/soulbase
Schlüterstrasse 37 Charlottenburg lelabofragrances.com
SAINT CHARLES APOTHEKE
Mulackstrasse 4 Mitte fb.me/ticro.de
Pariser Strasse 20 Charlottenburg saint-charles.eu
HOLMES PLACE Discover HOLMES PLACE’s complete spa, fitness and lifestyle concept at six different locations in Berlin. Stop by HOLMES PLACE Potsdamer Platz after a long day and relax in the luxurious spa area, or head to one of our other five Berlin clubs where you can work up a sweat on state-of-the-art cardio machines, at functional fitness classes on rigs or weight training. Why not also enjoy a few lengths in one of our fabulous pools? Gabriele-Tergit-Promenade 17a–d Tiergarten holmesplace.de
Karlsruher Strasse 20 Charlottenburg aspria.com
Sanderstrasse 13 Neukölln sander13.com
URBAN SCENTS Bleibtreustrasse 32 Charlottenburg urbanscents.de
Seydlitzstrasse 6 Tiergarten vabali.de
SUSANNE KAUFMANN BOUTIQUE SPA
Friedelstrasse 11 Neukölln ryoko-berlin.com
Drakestrasse 1 | Tiergarten das-stue.com
COSCOON Barbarossastrasse 3 Schöneberg coscoon.com
Weinbergsweg 2 Mitte drbronner.de
Emser Strasse 126 | Neukölln lovelyday.de
Rosenthaler Strasse 72a Mitte aerscents.com
UND GRETEL KHADI
Brunnenstrasse 194 Mitte khadi.de
APRIL AROMATICS aprilaromatics.com
Heinrich-Roller-Strasse 23 Prenzlauer Berg nadineandres.de
HEINRICH BARTH heinrich-barth.com
Lausitzer Platz 11 Kreuzberg ucberlin.com
Straßburger Strasse 37 Prenzlauer Berg ponyhuetchen.com
WELLBEING / MINDFUL
SCHÖN SCHÖN Dieffenbachstrasse 56 Kreuzberg schoenschoen.berlin
International Oderberger Strasse 56 Mitte otto-berlin.net
TO THE BONE
Italian Torstrasse 96 Mitte tothebone.bonita.berlin
AL CONTADINO SOTTO LE STELLE
Japanese Alte Schönhauer Strasse 7–8 Mitte jaberestaurant.de
International Französische Strasse 47 Mitte borchardt-restaurant.de
International Torstrasse 183 Mitte torbar.berlin
CHICAGO WILLIAMS BBQ
American Hannoversche Strasse 2 Mitte chicagowilliamsbbq.de
Vietnamese Rosenthaler Strasse 62 Mitte districtmot.com
BANDOL SUR MER
International Friedrichstrasse 105b Mitte grillroyal.com
French Torstrasse 167 Mitte bandolsurmer.de
Japanese Gipsstrasse 3 Mitte kuchi.de
Italian Torstrasse 1 Mitte cecconisberlin.com
MURET LA BARBA
International Auguststrasse 11–13 Mitte paulysaal.com
Italian Rosenthaler Strasse 61 Mitte muretlabarba.de
Italian Auguststrasse 36 | Mitte alcontadino.eu
PETERPAUL German Torstrasse 99 Mitte peterpaul.berlin
LAYLA BY MEIR ADONI
Vietnamese Torstrasse 59 Mitte ryong.de
Israeli Hallesche Strasse 10 Kreuzberg layla-restaurant.com
Japanese Kleine Präsidentenstrasse 3 Mitte instagram.com/kadoyaberlin
International Köpenicker Strasse 174 Kreuzberg restaurant-richard.de
Japanese Gipsstrasse 3 Mitte kuchi.de
Italian Pannierstrasse 32 Kreuzberg capperiberlin.com
Korean Torstrasse 179 Mitte coreen-restaurant.de
Latin American Fusion Hagelberger Strasse 9 Kreuzberg tupac-berlin.com
THE KLUB KITCHEN
Asian Almstadtstrasse 9–11 Mitte theklubkitchen.com
Syrian Yorcksstrasse 89 Kreuzberg kreuzberger-himmel.de
CHUNG KING NOODLES
International Friedrichstrasse 158 Mitte crackersberlin.com
Chinese Reichenberger Strasse 35 Kreuzberg chungkingnoodles.berlin
DAE MON In the contemporary restaurant, with its modern design and art-decked walls, guests can indulge their senses and enjoy the finer things in life – octopus with rhubarb, asparagus with melon, or tartare topped with summer truffle. The dishes are playful and an essential part of the culinary experience of central Berlin. Why not pay us a visit! Lunchtime 12.00–14.30, Dinner 18.30–23.00. Contemporary | Fine Dining Monbijouplatz 11 Mitte dae-mon.com
MADE IN CHINA Dive into the world of homemade pulled noodles and traditional Chinese food culture at MADE IN CHINA. Guests can watch the fascinating preparation of home-cooked Chinese classics and embark on a culinary journey while enjoying the venue’s Chinese design atmosphere from the 80s. The focus on Sichuan-style cooking offers all kinds of beloved dishes such as Mapo Tofu, or Sichuan-style sweet & sour noodles, all cooked to be vegan-friendly if you so wish. Chinese Schönhauser Allee 10–11 Prenzlauer Berg madeinchinaberlin.weebly.com
AKEMI AKEMI’s creators have set out to deliver delicious, healthy Asian dishes that delight both the body and the soul. Diners can embark on a culinary voyage across the Far East, particularly by sampling the Chinese, Japanese and Vietnamese tapas, which showcase the finest cuisine from each country. Some of the most popular delicacies include crispy shrimps with avocado tartare, seaweed salad with sesame oil and marinated pork with honey glaze. Asian Rykestrasse 39 Prenzlauer Berg fb.me/akemiberlin
BLEND This cosmopolitan city pulsates with a vibrant, eclectic creative scene that seamlessly blends with an entrepreneurial spirit. BLEND kitchen and bar celebrates the soul of Berlin with its innovative Melting Pot cuisine concept. Here, chef Steffen Sinzinger and his team take dining to the next level with an exciting synthesis of flavours, cultures and cuisines. Cementing its status as an almost revolutionary experience. International Budapester Strasse 25 Charlottenburg restaurant-blend.com
CODA International Friedelstrasse 47 Neukölln coda-berlin.com
Thai Gryphiusstrasse 10 Friedrichshain khaotaan.com
International Okerstrasse 2 Neukölln barraberlin.com
International Holzmarktstrasse 25 Friedrichshain katerschmaus.de
International Elbestrasse 28/29 Neukölln eins44.com
KHWAN Thai Revaler Strasse 99 Friedrichshain khwanberlin.com
ALTE TURNHALLE BERLIN
German Holteistrasse 6–9 Friedrichshain dieturnhalle.de
International Pappelallee 29 Prenzlauer Berg mrsrobinsons.de
American Am Falkplatz 5 Prenzlauer Berg thebirdinberlin.com
International Weserstrasse 32 Neukölln beusterbar.com
French Senefelder Strasse 30 Prenzlauer Berg bricole.de
CASSAMBALIS Greek Grolmannstrasse 35 Charlottenburg cassambalis.de
CELL International Uhlandstrasse 172 Charlottenburg cell.restaurant
TO BEEF OR NOT TO BEEF
Japanese Kantstrasse 135 Charlottenburg 893ryotei.de
Italian Akazienstrasse 3 Schöneberg tobeefornottobeef.bonita.berlin
French Kantstrasse 152 Charlottenburg parisbar.net
German Potsdamer Strasse 91 Schöneberg oh-panama.com
Indochine French Cuisine Kantstrasse 30 Charlottenburg madame-ngo.de
Greek Motzstrasse 76 Schöneberg spentzas.business.site
Asian & European Kurfürstendamm 25 Charlottenburg grace-berlin.com
European/Levantine Fritschestrasse 48 Charlottenburg prismberlin.de
Thai Lützowstrasse 81 Tiergarten kindeeberlin.com
Arzu and Lale were born into hosting. Even as children they experienced the shared preparing of Turkish meals as a beautiful ritual that brings family and friends together around a table. Thus was born their dream of having their own restaurant: authentic, warm, heartfelt and featuring honest cuisine – a place where you feel instantly at ease. The restaurant offers a variety of hot and cold meze (tapas) – just the thing for a relaxed get-together. Turkish Wielandstrasse 38 Charlottenburg osmanstoechter.de
The new cocktail bistro B ONVIVANT brings together flamboyant cocktails and vegetarian soul food. Regional ingredients are combined with recipes with international influences, creating an easy-on-the-palate fusion cuisine. Bar owner Yvonne Rahm, who holds the World Class Bartender Germany 2018 title, blends classic cocktails with contemporary pizzazz, as well as mixing her own spectacular original creations. International Goltzstrasse 32 Schöneberg bonvivant.berlin
TAUSEND CANTINA Hidden away under the S-Bahn bridge night revellers will find a dark room with long bars and a quirky restaurant at the back: CANTINA. Head Chef Octavio Osés Bravo’s food is packed with flavours, “rough and ready” and infused with Levant, Arabic and Mediterranean influences. Musically, BAR TAUSEND is a place for grown-up grooves, with live concerts every Wednesday, Berlin DJs and international greats. Mediteran | Arabic | Levante Schiffbauerdamm 11 Mitte tausendberlin.com
IRMA LA DOUCE
“With IRMA LA DOUCE we’re celebrating the modern world of French culinary indulgence,” says owner of Eins44, Jonathan Kartenberg, who runs the new restaurant in the hip district with Michael Schulz, formerly chef at Golvet, and sommelier Sascha Hammer, one of Berlin’s big names who comes with Volt heritage. This is where unconventional and intensely aromatic cuisine meets champagne and an impressive wine list that takes you on a tour of France’s wine regions. French Potsdamer Strasse 102 Tiergarten irmaladouce.de
STICKS’N SUSHI Japanese Potsdamer Strasse 85 Tiergarten sticksnsushi.com
BALDON International Böttgerstrasse 16, Lobe Block Wedding baldon.berlin
ERNST International Gerichtstrasse 54 Wedding ernstberlin.de
American BBQ Malplaquetstrasse 43 Wedding linosbbq.com
ST. BESS Italian Sprengelstrasse 41 Wedding st-bess.business.site
HIRSCH & HASE
Italian Pariser Strasse 18a Charlottenburg boujee.de
International Brunnenstrasse 73 Wedding hirschundhase.de
BOUJEE is a new restaurant serving upmarket fusion cuisine. Core focus: Italian fine dining! In our open kitchen we create meals that appeal to the senses. Some of the dishes on our menu come with a side serving of entertainment for physical wellbeing. We are sophisticated, yet unquestionably modern. Our premises resemble a dark, industrial-style loft, infused with heady elegance. We offer you a warm welcome to BOUJEE.
EATING / MINDFUL
International Linienstrasse 94 Mitte kopps-berlin.de
International Behrenstrasse 55 Mitte cookiescream.com
International Linienstrasse 160 Mitte lokal-berlin.blogspot.com
NOBELHART & SCHMUTZIG
International Bergstrasse 22 Mitte katzorange.com
International Friedrichstrasse 218 Kreuzberg nobelhartundschmutzig.com
PAPPA E CICCIA
International Torstrasse 199 Mitte friedelrichter.de
Italian Schwedter Strasse 18 Prenzlauer Berg pappaeciccia.de
International Friedrichstrasse 120 Mitte pantry-berlin.com
Vegan Raumerstrasse 38 Prenzlauer Berg hum-vegan.de
International Hannoversche Strasse 1 Mitte einsunternull.com
International Budapester Strasse 40 Charlottenburg neniberlin.de
International Torstrasse 179 Mitte gaertnerei-berlin.com
Thai GrĂźnberger Strasse 69 Friedrichshain likethaivegan.com
Alina Hahn, Marie-Luise Patzelt, Bruno, Marie Sandmann, Damien Winpenny, Maren Wiebus
MEET THE SEEKERS
facebook.com/seekberlin instagram.com/seek_berlin seekexhibitions.com
CAFÉS & DELIS
REKORDER GALERIE UND CAFÉ Chamissoplatz 4 Kreuzberg rekorder-galerie.de
FATHER CARPENTER Münzstrasse 21 Mitte fathercarpenter.com
Mitte CAFE OLIV
Münzstrasse 8 Mitte oliv-cafe.de
Sophienstrasse 7 Mitte benrahim.de
WHAT DO YOU FANCY LOVE
Linienstrasse 41 Mitte whatdoyoufancylove.de
Sophienstrasse 21 Mitte barcomis.de
LES PATISSERIES DE SÉBASTIEN
Auguststrasse 11–13 Mitte moggmogg.com
Oranienstrasse 24 Kreuzberg companioncoffee.com
Auguststrasse 29 Mitte factorygirl.net
Görlitzer Strasse 68 Kreuzberg anneliesberlin.com
BONANZA ROASTERY CAFÉ
Torstrasse 114 Mitte fechtner-delikatessen.de
Adalbertstrasse 70 Kreuzberg bonanzacoffee.de
Invalidenstrasse 112 Mitte de.thebarn.de
Ritterstrasse 9 Kreuzberg kioski.berlin
CAFÉS & DELIS
Invalidenstrasse 157 Mitte
BLACK APRON – SPECIALTY BAKED GOODS We at BLACK APRON only bake items we can enjoy with our family and friends. Where ever we can, we choose regional supplier and bio dynamic grown ingredients. We believe that there is no shortcut to achieve quality, so you are invited to enjoy (not only) your cake and coffee in a harmonious atmosphere at the BA. Invalidenstrasse 1 Mitte blackapron-bakery.com
CAFÉS & DELIS
Warschauer Strasse 74 Friedrichshain finebagels.com
Pannierstrasse 64 Neukölln roamers.cc
SILO COFFEE BERLIN
THE FUTURE BREAKFAST
Gabriel-Max-Strasse 4 Friedrichshain silo-coffee.com
Böhmische Strasse 46 Neukölln thefuturebreakfast.com
Gabriel-Max-Strasse 18 Friedrichshain neumanns-cafe.com
Hermannstrasse 37 Neukölln fb.me/islacoffeeberlin
ALLAN’S BREAKFAST CLUB
THE VISIT COFFEE
Rykestrasse 13 Prenzlauer Berg fb.me/allansbreakfastclub
Goltzstrasse 39 Schöneberg visit-coffee.com
ROCKET & BASIL
Dunckerstrasse 2 Prenzlauer Berg suicidesue.com
Lützowstrasse 22 Schöneberg rocketandbasil.com
Kollwitzstrasse 83 Prenzlauer Berg cafe-anna-blume.de
Akazienstrasse 28 Schöneberg goodies-deli.com
KATER & GOLDFISCH
Kurfürstendamm 18 Charlottenburg thebarn.de
Exerzierstrasse 1 Wedding katerundgoldfisch.com
Uhlandstrasse 49 Charlottenburg benedict-breakfast.de
Reinickendorfer Strasse 110 Wedding mirage.berlin
Schlüterstrasse 36 Charlottenburg setsberlin.de
Gerichtstrasse 35 Wedding mars-berlin.net
CAFÉS & DELIS
SUPERFOOD & ORGANIC LIQUIDS ‘Modern’, ‘vegan’, ‘gluten-free’these are the buzzwords behind the superfood stores opened by Julia Puestow and Julian Liebich, which boast timeless, youthful design. The entrepreneurs pick up on themes of ‘organic’ and ‘sustainable’, but express these in a modern way. They appeal to a young, urban audience who are keen to integrate fresh healthy eating into their routine. Superfoods’ stores are located at Schlüterstrasse, Berlin-Charlottenburg, Weinbergsweg and Friedrichstrasse in Berlin-Mitte. Schlüterstrasse 37 Charlottenburg superfoodsberlin.com
SCHÜSSELDIENST After seven successful years at Le Feaubourg Felix Mielke, the expert in modern haute cuisine, has sought out a new challenge and opened an upmarket diner: at SCHÜSSELDIENST he brings together sustainability and the pinnacle of flavour. On the menu is “Green Salad”, which combines avocado, superfoods like quinoa, green spelt, wild rice, cucumber, spinach, pecan nuts and a yoghurt and sesame dressing to create a real taste adventure; or beef ribs served with sweet potatoes, chilli and herbs. Akazienstrasse 3a Schöneberg schüsseldienst-berlin.de
Torstrasse 180 Mitte frea.de
Friedrichstrasse 113 Mitte stadtsalat.de
Rosa-Luxemburg-Strasse 5 Mitte good-bank.de
Kantstrasse 48 Charlottenburg maloa.com
HOUSE OF SMALL WONDER
LOS ANGELES COLD PRESS
Johannisstrasse 20 Mitte houseofsmallwonder.de
Niebuhrstrasse 11 Charlottenburg lacoldpress.com
Weinbergsweg 3 Mitte daluma.de
Herrfurthplatz 14 Neukölln selig.berlin
THE STORE KITCHEN
Rosenthaler Strasse 23 Mitte funkyounaturalfood.com
Soho House Berlin Torstrasse 1 | Prenzlauer Berg thestores.com
Almstadtstrasse 9–11 Mitte theklubkitchen.com
Gropius Bau Niederkirchnerstrasse 7 Kreuzberg
BEETS & ROOTS
Große Hamburger Strasse 38 Mitte beetsandroots.de
Eisenbahnstrasse 42/43 Kreuzberg markthalleneun.de
CAFÉS & DELIS / MINDFUL
Torstrasse 116–118 Mitte hermanns.com
TEA TIME MANUTEEFAKTUR Paul-Linke-Ufer 44a Kreuzberg manuteefaktur.com
Hasenheide 16 Kreuzberg macha-macha.de
CHÉN CHÈ Rosenthaler Strasse 13 Mitte chenche-berlin.de
PAPER & TEA
Oranienburger Strasse 27 Mitte tadshikische-teestube.de
Bleibtreustrasse 4 Charlottenburg paperandtea.de
HOTEL DE ROME
Behrenstrasse 37 Mitte roccofortehotels.com
Kurfürstendamm 193/194 Charlottenburg grosz-berlin.de
Mulackstrasse 33 Mitte mamecha.com
Crellestrasse 7 Schöneberg tee-feinkost-tan.de
Kurfürstenstrasse 58 Schöneberg cafeeinstein.com
CAFÉ EINSTEIN STAMMHAUS
TEE SALON IKI
Böckhstrasse 50 Kreuzberg teesaloniki.de
Budapester Strasse 38–50 Charlottenburg de.kusmitea.com
© Svenja Paulsen
Charlottenstrasse 49 Mitte regenthotels.com
DRINKING EIGENGRAU Skalitzer Strasse 45 Kreuzberg eigengrau-bar.de
MELODY NELSON Novalisstrasse 2 Mitte melodynelson.de
PAULY SAAL BAR
Mittelstrasse 1 Mitte fb.me/bar.Freundschaft
Auguststrasse 11â€“13 Mitte paulysaal.com
EMI WYNEHOUSE BAR
Schiffbauerdamm 11 Mitte tausendberlin.com
Torstrasse 68 Mitte emiwynehouse.bar
BAR SAINT JEAN
Steinstrasse 21 Mitte barsaintjean.com
Auguststrasse 43 Mitte bar.hotel-amano.com
BUCK & BRECK
Torstrasse 133 Mitte bonbonbar.de
Brunnenstrasse 177 Mitte buckandbreck.com
KITTY CHENG BAR
Torstrasse 230 Mitte fb.me/bravobar
Torstrasse 99 Mitte kittycheng.de
Behrenstrasse 55 Mitte draytonberlin.com
Brunnenstrasse 11 Mitte barmilanoberlin.com
Brunnenstrasse 10 Mitte
Weydingerstrasse 20 Mitte
THE COVEN BAR
Kleine Präsidentenstrasse 3 Mitte thecovenberlin.com
Alexanderstrasse 7 Mitte weekendclub.berlin
Kleine Präsidentenstrasse 4 Mitte theliberate.com
RAU & HERZLICH
Krausnickstrasse 1 Mitte mrsusan.com
Glogauer Strasse 9 Kreuzberg fb.me/rauundherzlich
Torstrasse 225 Mitte lust-bar.com
Skalitzer Strasse 133 Kreuzberg fahimibar.de
Bergstrasse 25 Mitte redwoodbar.de
Obentrautstrasse 19-21 Kreuzberg gretchen-club.de
Hirtenstrasse 4 Mitte the-grand-berlin.com
Dresdener Strasse 122 Kreuzberg wuergeengel.de
NEUE ODESSA BAR
Torstrasse 89 Mitte w.neueodessabar.de
Skalitzer Strasse 64 Kreuzberg kantine-kohlmann.de
Friedrichstrasse 158 Mitte crackersberlin.com
Skalitzer Strasse 135 Kreuzberg palomabar.de
SHARLIE CHEEN Since its opening, the S HARLIE CHEEN bar on Rosenthaler Platz has been a real crowd magnet. The international clie ntele are bowled over by the quality drinks on offer. Clean lines with extravagant elements, such as a ceiling construction found nowhere else in the world and a back bar that beautifully frames 250 spirits, complete the venue’s interior look. The B erliner Klebebande art collective has even embellished the walls with a permanent tape mapping installation that is unique in Berlin. Brunnenstrasse 196 Mitte sharliecheenbar.berlin
SOLAR SOLAR has been Berlin‘s viewing platform for creatives and visionaries since 2005. The menu presents outstanding classics and fresh creations with regional ingredients from mostly organic sources. SOLAR offers enjoyment for all the senses. An insider‘s tip: awaiting you just one flight up the spiral staircase, on the 17th floor, is the Sky Lounge with its spectacular 270° view. Art and design spread across three floors – from Berlin‘s only DJ elevator through to urban art. Stresemannstrasse 76 Kreuzberg solarberlin.com
HOUSE OF GIN HOUSE OF GIN is the gin bar in the City West! Behind the golden counter, 150 fabulous gins and a few exceptional whiskeys, tequilas and rums from all over the world are presented. Rarities from Japan, Switzerland or two own brands (The Voyage & The Occasion) can be found here and paired with several tonics. Of course the staff are more than happy to help to find the right gin for you. DJs play the finest electronic music on Friday and Saturday. Budapester Strasse 45 Charlottenburg houseofgin.de
PAWN DOT COM
Behind the walls of the old royal pawnshop (kรถnigliches Pfandleihhaus) at Torstrasse 164 colourful drinks are being stirred and served again. The entrance is hidden in the backyard. Colourful tags and grafitti under dimmed building lights contrast with a simple piece of furniture and a classic opulent bottle backboard. The walls were designed in cooperation with the artist AKTEOne & the boys of Xi Design in an abandoned train station. Torstrasse 164 Mitte pawndotcombar.berlin
TIER Weserstrasse 42 Neukölln tier.bar
Holzmarktstrasse 25 Friedrichshain holzmarkt.com
Ganghoferstrasse 1 Neukölln velvet-bar-berlin.de
Holzmarktstrasse 25 Friedrichshain katerblau.de
Sonnenallee 221 Neukölln griessmuehle.de
SALON ZUR WILDEN RENATE
Alt Stralau 70 Friedrichshain renate.cc
Reuterstrasse 47 Neukölln trufflepigberlin.de
260 GRAD Mühlenstrasse 1 | Friedrichshain mercedes-platz.de/rooftop/ 260grad
SOHO HOUSE BERLIN
Boxhagener Strasse 105 Friedrichshain fb.me/booze.bar.berlin
Private Members Club Torstrasse 1 | Prenzlauer Berg sohohouseberlin.com
Wisbyer Strasse 1 Prenzlauer Berg lammbar.de
FIFTY COCKTAIL HEROES
Karl-Marx-Strasse 66 Neukölln klunkerkranich.de
Sredzkistrasse 62 Prenzlauer Berg fb.me/fiftycocktailheroes
DREAM BABY DREAM
Greifswalder Strasse 218 Prenzlauer Berg fb.me/dreambabydreambar
Lützowplatz 7 Schöneberg luetzow-bar.de
Winterfeldtstrasse 50 Schöneberg greendoor.de
MONKEY BAR Budapester Strasse 40 Charlottenburg monkeybarberlin.de
Kurfürstendamm 25 Charlottenburg grace-berlin.com
Potsdamer Strasse 102 Tiergarten victoriabar.de
MINE / WINE
Meinekestrasse 10 Charlottenburg minerestaurant.de
Heidestrasse 50 Tiergarten traumabarundkino.de
RUM TRADER Fasanenstrasse 40 Charlottenburg
Utrechter Strasse 38 Wedding fb.me/basaltberlin
Potsdamer Strasse 91 Schöneberg oh-panama.com/de/tiger_bar
Koloniestrasse 9 Wedding ohcalcutta-bar.de
facebook.com/overkillshop instagram.com/overkillshop twitter.com/overkillshop overkillshop.tumblr.com overkillshop.com
Dome Brooks, Florian Thiel, Quote, Lea Westerheide, Jens Burmester, Chris Szymuda, Antoine De Almeida
Emanuele Mattei, Andreas Klauer, Michael Haiduk, Marc Leuschner
MEET TEAM OVERKILL
SLEEPING HOTEL AMO BY AMANO Friedrichstrasse 113 Mitte amanogroup.de
MANI Torstrasse 136 Mitte amanogroup.de
Weinmeisterstrasse 2 Mitte the-weinmeister.com
Leipziger Strasse 50 Mitte motel-one.com
INNSIDE BY MELÍA
Köpenicker Strasse 80–82 Mitte cataloniaberlinmitte.com
Chausseestrasse 33 Mitte melia.com
Weinbergsweg 25 Mitte gorkiapartments.com
Brunnenstrasse 125 Mitte-Wedding tannhaus.com
Auguststrasse 43 Mitte amanogroup.de
Chausseestrasse 30 Mitte titanic.com.tr
Rosa-Luxemburg-Strasse 9–13 Mitte lux-eleven.com
Französische Strasse 30 Mitte titanic.com.tr
GRAND HYATT BERLIN Marlene-Dietrich-Platz 2 Mitte berlin.grand.hyatt.com
HOTEL DE ROME
Behrenstrasse 37 Mitte roccofortehotels.com
Oranienstrasse 40 Kreuzberg orania.berlin
© Sebastian Heil
NOMADS APARTMENTS The NOMADS apartments offers three apartments and a gallery that differ in style & subject and can be booked all together or separately. As a relaxing retreat, a playful creative factory, a place of stimulating communication and culinary delights, the NOMADS service apartments provide plenty of options for individual needs. Bernauer Strasse 25 Mitte nomadsapt.com
GRIMM’S HOTEL POTSDAMER PLATZ Located in the heart of the park at Gleisdreieck is the elegant and urban 3-star Superior GRIMM’S HOTEL, only 5 minutes’ walk from PREMIUM. Individually designed, fairytale-like motifs form a unique symbiosis with modern design. Fairytale dreams come true here, thanks to the 110 rooms, including six imperial suites; an exclusive fitness area and sauna with roof terrace; as well as the inhouse restaurant with direct access to the park. Flottwellstrasse 45 Kreuzberg grimms-hotel.de
HOTEL THE YARD Alexandrinenstrasse 125 Kreuzberg hotel-theyard.berlin
MAX BROWN KU‘DAMM
Wilhelmstrasse 7 Kreuzberg vilhelm7.de
Uhlandstrasse 49 Charlottenburg maxbrownhotels.com
25HOURS HOTEL Budapester Strasse 40 Charlottenburg 25hours-hotels.com
Friedrichshain MICHELBERGER HOTEL
Warschauer Strasse 39–40 Friedrichshain michelbergerhotel.com
Meinekestrasse 9 Charlottenburg henri-hotels.com
HOTEL AM STEINPLATZ
Andreasstrasse 76–78 Friedrichshain moxy-hotels.marriott.com
Steinplatz 4 Charlottenburg hotelsteinplatz.com
Kurfürstendamm 27 Charlottenburg bristolberlin.com
SOHO HOUSE BERLIN
Torstrasse 1 Prenzlauer Berg sohohouseberlin.com
Kantstrasse 144 Charlottenburg sirhotels.com
WALDORF ASTORIA BERLIN
Oderberger Strasse 57 Prenzlauer Berg hotel-oderberger.berlin
Hardenbergstrasse 28 Charlottenburg waldorfastoriaberlin.de
HOTEL BRISTOL BERLIN
GRAND HOTEL ESPLANADE Lützowufer 15 Tiergarten esplanade.de
Schöneberg ELLINGTON HOTEL BERLIN
Nürnberger Strasse 50–55 Schöneberg ellington-hotel.com
Potsdamer Platz 3 Tiergarten ritzcarlton.com
GAIJIN Nollendorfplatz 2 Schöneberg gaijinhotel.com
Tiergarten SO/BERLIN DAS STUE
Drakestrasse 1 Tiergarten das-stue.com
Kurfürstendamm 25 Charlottenburg hotelzoo.de
Potsdamer Strasse 76 Tiergarten quentinxl.com
Potsdamer Strasse 67 Tiergarten guldsmedenhotels.com
THE CIRCUS HOTEL
Budapester Strasse 2 Tiergarten berlin.intercontinental.com
Rosenthaler Strasse 1 Mitte circus-berlin.de
AMANO GRAND CENTRAL
Heidestrasse 62 Tiergarten amanogroup.de
Boxhagener Strasse 83 Friedrichshain almodovarhotel.de
GET AROUND SWAPFIETS swapfiets.de
UBEEQOO (rent from 1 hour) start.ubeeqo.com
SCOOTER TO GO
LIDL – CALL A BIKE
DEUTSCHE BAHN BIKE callabike-interaktiv.de
COSMO KURIER cosmokurier.de
BERLIN MOBIL APP
Overkill is killing it by opening Gate Scandi 2.0 – the global fashion phenomenon Ganni Adidas – 70 years of sneakerism Future food crawls y...
Published on Dec 17, 2019
Overkill is killing it by opening Gate Scandi 2.0 – the global fashion phenomenon Ganni Adidas – 70 years of sneakerism Future food crawls y...