FALL/WINTER 2018/19 VOO STORE BERLIN OR WHERE TO BUY PRADA IN KREUZBERG GUCCI MAKES THE WORLD GO ROUND / MCM WORLDWIDE CHIEF VISIONARY OFFICER SUNG-JOO KIM ON MILLENNIAL STYLE / FEMALE FORCE â€“ BERLIN ENTREPRENEURS POOL TOGETHER / SKATEBOARDING IS GOING OLYMPIC / BERLIN ART BUNKERS
Berlin Fashion Week Magazine #25
DID YOU SEE EVERYTHING? 9:41
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from the Governing Mayor of Berlin Michael Müller
From 16 to 19 January 2018, life in Berlin will again revolve around fashion, lifestyle, business, and inspiration. As an innovation and creativity capital, Berlin provides a platform for established brands, newcomers, and progressive ideas uniting fashion and new technologies – yet more evidence that Berlin is a ‘runway’ for creativity and inspiration. Within the last 15 years, Berlin has evolved into one of the fashion industry’s standout venues by presenting a wide variety of trade shows and fashion events that serve as a business platform, a meeting point, and a mecca for inspiration. With #FASHIONTECH, Berlin’s unique networking platform for the latest trends in fashion and technology, Berlin offers an innovative insight into the f uture of the fashion industry. Designers, buyers, journalists, and fashion lovers are flocking to Germany’s capital city to show and e xperience new c ollections, compare notes, and take a look at the l atest trends. I would like to welcome the world’s fashion lovers to our city and to wish you an exciting time at Berlin Fashion Week and its many events, exhibitions, and parties. Inspire and be inspired!
© Senatskanzlei/Martin Becker
Anita Tillmann | Jörg Arntz
Chris Danforth | Renko Heuer
Voo Store Berlin & Friends
Advertising Director | Marco Gröning
Kate Lewin | Björn Lüdtke
Photographer: Maxime Ballesteros
Junior Advertising Manager | Alisa Neumann
Anne Philippi | Adriano Sack
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Managing Editor | Lena Brombacher
Under – a unique dining experience below the waves The Danish architectural and landscape workshop Snøhetta has designed Europe’s very first underwater restaurant in the coastal village of Båly, Norway. The iconic building, which is half on the coastline, half sunken underwater, will also house a marine life research centre. The concrete box invites mussels to cling on to the structure and attract even more marine life. Featuring the look and feel of a James Bond film set, the project is a tribute to the Norwegian coast and allows guests to experience the country’s mysterious marine ecosystem – not to mention the fact that all of Snøhetta’s work is committed to social and environmental sustainability. The menu of this hidden gem focuses on seafood, but you will also find local specialties gathered from the woods, the garden, underwater and the beach. We can hardly wait for Under to open its doors in 2019. Underwater love!
What can you see in the photo: a flower planter? A seat for tired shoppers to relax on? Modern art? Please welcome the Uritrottoir – an ecological solution to combat indiscriminate outdoor urination in the city. The flower-pee-box is the brainchild of the two industrial designers Laurent Lebot and Victor Massip. In the lower section of the box liquid is absorbed by wood shavings or sawdust, as with a cat's litter tray. A sensor sends a signal when the collection unit needs to be changed. In line with the eco-friendly concept the contents can be composted. Thanks very much for the flowers!
The Celebrity Interview Book Berlin-based Canadian reporter, broad caster, photographer and cultural critic Nadja Sayej has just released her first book presenting interviews with Susan Sarandon, Jean Paul Gaultier, Yoko Ono, James Franco, Isabella Rossellini, Patti Smith and more. ‘The Celebrity Interview Book’ is kind of a first volume of her ‘greatest hits’ – 21 unedited interviews, ‘raw material’ for her articles published in New York Times, Vogue Italia, Forbes, Paper Magazine, etc. A celebrity book from the ‘a n t i - c e l eb r i t y city’ Berlin, as Sayej calls her home of choice.
Under © MIR and Snøhetta
Uritrottoir – the eco solution against wild peeing
Magic carpet ride – the tapestry that visualises WiFi What is WiFi exactly? The Dutch media artist Richard Vijgen has created a carpet installation that reacts to radio signals by changing its colour and even pattern, thereby showing a visual representation of the wireless activity in the room. The carpet, which is partly constructed from conventional yarn and partly from t hermochromic thread, changes colour and appearance according to the signal. Based on the WiFi signals a panel behind the tapestry selectively heats it, causing the threads to change colour. Vijgen makes the invisible visible. Amazing!
Sharing is caring – cruise around Berlin Fashion Week with the e-scooter Car sharing has become a normal part of our everyday lives. Now a growing number of e-scooter sharing companies are also entering the fray. One such name is Emmy, an electric scooter ride-sharing scheme that operates not just in Berlin, but in Hamburg, Munich, Dusseldorf, Stuttgart and Mannheim. Emmy riders can also enjoy a real treat: a trip on the e-Schwalbe, a new, state-of-the-art edition of the former GDR cult scooter that’s now quieter, cleaner and more sustainable. This retro beauty can be easily recharged: just plug it into the nearest socket using the on-board charging cable under the seat. The innovative design and technology was created in partnership with Bosch, who have also launched their own sharing subsidiary, Coup, which offers electric scooters to hire in Berlin and Paris. Perfect for zipping between meetings at Fashion Week: simply grab an e-scooter, don your helmet and get cruising.
www.emmy-sharing.de | www.joincoup.com
R ADAR Wifi Tapestry © Studio Richard Vijgen 2017
Pentatonic – re-recyclable furniture made from human trash Jamie Hall and Johann Bödecker, founders of the London- and Berlin-based furniture company Pentatonic, turn problems into opportunities. The duo is obsessed with breathing new life into trash and going even further with the creation of highly innovative materials out of nothing other than everyday consumer waste. And while the majority of plastic bottles end their lives in the ground and in the oceans, harming innocent animals, Pentatonic uses this plastic – and also aluminium or glass – to design a patented modular interior system inspired by the automotive industry. You can get tables and chairs, but also glassware, made from smartphone screens or cushions made from old bottles. The future is rubbish. And look how beautiful it is! It’s a concept that makes more than sense.
THE RAVENING ART OF NEOTRIBALISM
Text by ADRIANO SACK Photos by MAXIME BALLESTEROS
You can sit at a table in the bar area of Grill Royal, pop into a vernissage at the Dittrich & Schlechtriem Gallery or get stuck in a semi-legal bar in Neukölln, where the only source of warmth is some form of cylindrical heater – and the chatter of your fellow guests, of course. Berlin is a city full of unexpected encounters: millionaires, baby-faced communications students, supermodels, writers with pet dog in tow, ageing ladyboys (and their respectable lists of famous lovers), fashion designers, photographers, founders of political parties and, most interesting of all, even the occasional bore. Before you’ve even properly taken stock of the person opposite, you’re already deep in conversation. Outside, it’s thanks to the dimly lit streets (no major city west of Siberia is as dark); inside, it’s the famed Berlin attitude and the city’s history. The proletarian pulse, the banished bourgeoisie and the economic trauma of years of division have given rise to a classless society that would be unimaginable in any other European metropole. This is a place where the finest grammar school, the most frequented brothel or the most prestigious sports club is practically irrelevant. Even a famous surname can have little bearing. Although it must be said that having a famous writer as a father did little harm to the careers of authors Theresia Enzensberger and Simon Strauß. But by the time the first slightly wayward book launch is underway, the focus rests solely on the piece itself. In Berlin, it’s your accomplishments that count. How these are defined is, of course, dependent upon your age and your environment. It can be an enviable stamina for parties or an exceptional talent for content marketing pitches. Otherwise Berlin remains a city where the currency of classic, noneconomic attributes – sex, humour and beauty, as well as having MDMA residue in your handbag or the right trainers – is prized more than anywhere else. In recent years, the question of whether change, price rises and globalisation are beneficial or damaging to the city has become a regular topic of conversation among Berliners. Nowhere is this discussion more intense than in K reuzberg, a district long known as a place of resistance and subversion. “People used to live here,” reads a graffitied message of protest sprayed on the wall of a building just a few hundred metres away from the Voo Store that has evidently been too lavishly refurbished (the glass panes of the Bruno Taut apartment block, situated close to the Engelbecken canal basin, are regularly defaced or smashed in). The Voo Store, however, has managed to become a popular haunt for a new generation of Kreuzbergers, who come from all over the world and, more often than not, work in the creative industries, whilst still seamlessly blending into its surroundings.
Why classless Berlin still has all the right ingredients for new trends
7 The fact that it has managed to pull off this balancing act is down to Voo Store founder Yasin Müdjeci and Herbert Hofmann, who has effectively become the face of the company, embodying a mix of aplomb and understatement. It’s also thanks to the sales assistants, who will happily talk to their customers about the latest Prada rucksack or the most recent, underwhelming documenta exhibition with equal expertise. And it’s also due to the fact that, despite all the scepticism towards the infamous ‘EasyJet Set’, the city has a long tradition of embracing (or at least nonchalantly accepting) the new and ultimately a bsorbing it. The first West Germans to arrive in post-WWII Berlin were not the picky parents of Prenzlauer Berg but draft evaders from West Germany. On the streets of Berlin, you can feel that the adoration for the city is now on the wane. Every season, some other place is lauded as the ‘New Berlin’, be it Los Angeles, Lisbon or Tbilisi. And who would expect otherwise? No one can stay the newest or the hottest forever – not even a city with low rent and extremely lax police. Tellingly, Berlin seems as un fazed by the current dirges as it was by the preceding years of endless praise (at times, the ever-exultant New York Times felt almost like another local paper based along the Spree). In his 1910 piece titled ‘Berlin – the Fate of a City’, Karl Scheffler claimed that the metropole’s isolated location far to the east made it a particular draw for those who were “strongminded, ravening and zealous for liberty”. And these people, as evidenced by the years that have since followed, are, in turn, drawn to one another. It was this inherent feature of the city that led fashion photog rapher Benjamin Alexander Huseby and designer Serhat Işık to launch the GmbH collective, one of the few Berlin-based fashion brands to achieve recognition beyond Germany’s borders. It is run by a loose alliance of friends who have come up with the catchy label neotribalism to sum up their strategy. Freunde von Freunden (Friends of friends) is a network that uses a slightly different structure but is based on a similar concept, and in recent years it has grown to become a successful agency that runs an ‘event space’ just a stone’s throw away from the Voo Store. The venue is situated within a loft-like apartment directly above what was once Chester’s, a h ipster club par excellence. On an evening here, you may encounter people such as Markus Shimizu, who cultivates Japanese mushroom cultures and sells them on to p remium restaurants, the Swedish food blogger Per Meurling or natural wine merchant Holger Schwarz. And then, a short while later, while the night away at the Voo Store in the company of casting director Affa Osman, stylist Marc Goehring, TV host Palina Rojinski or Viennese rapper Yung Hurn. The only people missing are Bill Kaulitz from the band Tokio Hotel, gallery owner Johann König, actor Lars Eidinger and Dandy Diary’s Carl Jakob Haupt. Last summer the latter three threw a party at the documenta in Kassel. Some were perplexed as to the supposed link between the gallery owner, the theatre star and the firebrand blogger, and wondered whether this truly was an ideal arrangement for everyone. But, as a lways, in Berlin, that’s not really the right question to ask: here experiment ranks above tried and tested formulas – which is itself a recipe for success.
The laid-back style icon: Herbert Hofmann Creative Director & Head of Buying Voo Store Of the many dialects that can be heard on Berlin’s streets, in its bars or at its fashion events, Herbert Hofmann’s is certainly one of the quirkiest. A gentle sing-song that’s hard to place but which actually originates from Tyrol, the place he calls home. Although he is always immaculate ly dressed, it’s hard to think of Herbert as a fashion person, even if you’ve known him for years. He’s just too laidback. He has an incurable weakness for Nike – more often than not, your eye will catch a twinkling swoosh around his neck – and Marni, and he has delighted in seeing Jil Sander’s comeback. He’s also not shied away from re moving brands from his range that looked promising but which he thought were creatively disappointing. He’ll also do the same if he feels a corporation is making unreason able demands of its partners. Pathos is alien to him, but he sees fashion as a people business. If a partnership veers towards the rocks, he’ll simply walk away. Formerly at fashion PR company Agency V, Herbert Hofmann has not only left his mark on Berlin’s fashion scene: there is no travel guide in existence that fails to list the Voo Store under its recommendations. Visitors from South Korea won’t even think of boarding a flight home without a couple of its trademark brown paper bags, and the selection of items available in store, which range from very affordable basics to some extremely pricy designer pieces by JW Anderson, Raf Simons or, more recently, P rada, perfectly sums up the style of this city. Yet nowhere else in Berlin manages to embody this unique appeal more effectively than this boutique situated in a rear courtyard in Kreuzberg. However, everyone involved makes a particular point of avoiding the term ‘concept store’; for them, a store is some thing personal. After all, anyone can sell limited edition sneakers (if they are allotted some by adidas or Nike); a special interest magazine made by friends, a rocket blanket by Pendleton or a penis-shaped vase by Ettore Sotsass, however … now that takes individuality and humour. Even before his status rose to that of local hero, Hofmann was selling the work of his partner, Danish architect and de signer Sigurd Larsen. His concrete letters have become long-sellers at Voo, and his concrete tables in the store’s small café perfectly complement the shop’s raw look. The Voo Store is a key player on Berlin’s fashion scene: local designers are sold here when they’re right for the store’s range (and they have an effective production system in place). The list currently includes GmbH, Goetze and Mykita. But the store has never been about promoting Berlin labels at all costs, and that is one of the reasons why it has been such a success. Currently Voo Store is undergoing a minor but crucial transformation. Previous years have been spent . building up and running a very successful online store. “We put all our time and energy into online retail,” says Hofmann.
“We accidentally backed ourselves into a corner and needed to meet and increase our sales quotas.” The online shop is now being deliberately scaled down and customers are being encouraged to come to the store and discover items they’re not looking for.
I fall in love with Berlin all over again every time I come back here.
It may seem like madness for a business to voluntarily reduce its revenue and opt not for growth but for a unique customer experience. But, as it turns out, it does maximise the fun value as well as that much misused word: longevity. But things are by no means slowing down; Hofmann notices it every day in his store: “The most outrageous P rada pieces were immediately snapped up.” Don’t let the casual vibe fool you: the Voo Store takes fashion as seriously as it deserves.
How would you describe the ‘Voo Store look’? Does it even have one? There isn’t really one ‘Voo look’ and obviously our style continues to evolve. I always have a specific combination in mind when I see a design, but I’m often surprised at how clients and friends ultimately wear the pieces. I find it fascinating. Essentially, it should be a look that you still go back to a couple of seasons later. And you can’t really go wrong with casual pieces, either on top or below.
How has the store changed over the years? Over the last seven years, I feel we have become more mature and our selection smaller and more refined. We went through periods where we showcased something new or launched a new pair of sneakers every week. We asked ourselves who could (or would) be able to buy it all, so now we say no to even more brands and products. The offering is still a mix of products that are aesthetically coherent with those that don’t fit in at all but can be tailored to suit the general concept (the price tag is irrelevant).
Over time, has your fashion taste a) improved or b) gotten worse? My taste has gotten better because I’m now famil i ar with many more brands, but my own style is definitely plainer and more toned down. I think that’s something often perceived as deterioration.
What skills do you look for when you’re hiring (besides excellent English)? It really depends on the individual and how we get along. I like polite, friendly people and we try to find staff who love clothes and know their stuff but aren’t complete fashion freaks. It’s also fun to have people with different tastes in the store – it’s good to have an alternative perspective on the shopping experience. By the way, Micha, our Store Manager,
speaks excellent Bavarian and is always on hand in case we don’t have any luck with English.
Why are there so few Berlin-based labels in the Voo Store? We are currently working with nine Berlin labels and designers and also stock lots of magazines and books that are produced in the city. Unfortunately, many labels (and the businesses behind them) just don’t survive multiple seasons.
When do you find yourself falling in love with the city of Berlin again in spite of everything? There’s no ‘in spite of anything’ for me! I fall in love with Berlin all over again every time I come back here.
Do you think the Voo Store should have a larger selection of food options? Yes, we should. It was hard to find the perfect host for our Companion Coffee Café and every day we are grateful to have those guys here. But the local authorities had a hard time understanding why we wanted to sell coffee in a fashion store and whether that would even be possible.
Where is the best place in the city to find Tyrolian cuisine? The ‘Mitterhofer’ in Kreuzberg is really good, but my favourite is ‘Jolesch’. Every now and again, I make my famous K äsespätzle [soft egg noodles in a creamy sauce] at home, but it’s increasingly hard to find guests who get excited about eating such heavy food.
On a mission: Rafaela Kacuni ´ c´ Publisher Badland Magazine
“The more fleeting our world becomes and the more our attention spans seem to shrink, the more important rea ding will become,” says Rafaela Kacuni ´ c, ´ explaining her decision to launch a print magazine in 2017. The many topics that feature in the first issue of ‘Badland’ include Bosnian artist Emir Šehanovi, modernist hotel architecture along the Adriatic coast, and a man who had a rip saw bent over his penis. (Is it fashion? Is it art? Does it hurt?). The idea of creating a lifestyle magazine about ‘the other Balkan’ stands to reason, especially in a place like Germany where right now the Balkans, a region not only of major historical importance but also rich in cultural diversity, is mainly associated with migrants and refugees. Born in Croatia, Kacuni ´ c´ studied fashion in Trier and Paris before working as Art Director at the Kemmler & Kemmler agency. The motto of the first issue of ‘Badland’ is ‘The Adriatic reimagined’. Why does it need reimagining? There has been a growing interest in Croatia, but it was mostly about a superficial, touristic way of connecting with the culture. In our first issue, we go beyond this prevailing perception of the Adriatic and we explore new narratives and layers of meaning that shape the Adriatic coast as we see it today.
What are the clichés you want to get rid of? What are B alkan strengths that people notoriously underestimate? We want to get past the nostalgia, collective stereo types as well as trauma, which is passed from gene ration to generation, and move forward with optimism. There is no greater strength than Balkan people’s bitter sense of humour and the power of their traditional healing methods.
The Balkans for beginners: where would you send people? What should they do there? I would send you on a route from Belgrade/Serbia all the way down to Pristina/Kosovo, crossing C roatia’s northern peninsula, Istria, on your way back to Berlin. Some of my favourite places in Belgrade include the ‘Kalenić pijaca’ food/flea market, the Drugstore nightclub, Zavičaj in S avamala (where you’ll end up eating and drinking much more than you ordered), and I would definitely pay a visit to the Laufer II Eugster gallery that exhibits and represents contemporary artists from B elgrade and the region.
Biggest Balkan style icon right now? I’ve always thought of Blanka Vlašić – an Olympic medal-winning high-jumper – as a style icon, even though most people only ever see her in sportswear. But she just looks sublime and extremely elegant when jumping over the bar.
How did you learn to create your own magazine? It was literally learning by doing, and with the support of Bus.Group (the design duo behind the magazine) and Sandra von Mayer-Myrtenhain (cofounder of 032c).
Why is it still necessary to print a magazine? In times where the average attention span is dropping thanks to our digitalised lifestyles, I believe it’s vital to read and look at printed content.
Do you have a special drug/recipe/hobby to survive the eternal, dreaded winter in Berlin? A big fluffy winter coat and work. I don’t really care about the weather. Winter can be as exciting as summer.
Is Herbert an easy person to work with? Even though Herbert’s dry and sarcastic humour (which I love) can be hard to handle sometimes, he is the most relaxed and humble person that I’ve met in the fashion industry.
Kreuzberg darling: Yung Hurn Musician
Every city needs at least one young man like Viennese musician Julian Hurn. He winds his way through life and gives us Yung Hurn (as he cheekily refers to himself), along with a trail of devastation and infatuation. Not only is he an obvious hit with the women: young, straight men are captivated by him too. His lyrics usually revolve around cocaine and love in all its forms. More recently, he has undergone a transformation from a kind of Austrian ‘codeine rapper’ to a balladeer as frontman for his Love Hotel Band. His fans include Demna Gvasalia, Creative Director of Vetements and Balenciaga, and the Voo Store’s Herbert Hofmann. Herbert affectionately calls you ‘Little rat’. Why? It’s a secret.
He likes the fact that, as you’re Austrian, you can at least understand some basic words when he speaks in T yrolean dialect. What do you like about him? Everything. Herbert is like a role model for me.
He doesn’t quite know how to define your style of music. How would you describe it to people who haven’t heard it? Postmodern psychedelic pop.
You’re famous in Berlin for eating a steak bare-chested at Grill Royal. Why didn’t you lose the trousers too? At that time, Boris [Radczun] told me I couldn’t get completely undressed. Now he writes to me all the time on WhatsApp asking for nudes …
Is Berlin essentially a city obsessed with sex and drugs? Yes.
Which item perfectly sums up the Berlin style? Yeezys.
The best place in the city (beside the Voo Store)? Alexanderplatz.
What was the last thing you spent an obscene amount of money on? Jewellery.
What can Berlin learn from Vienna? Preferably nothing.
COVER STORY How does this ring work? I call it functional jewellery. There are three functional smells. You can choose between ‘attention’, ‘distraction’ and ‘concentration’. The metal is platinum because there is no oxidation. That’s why a hip replacement is always made of platinum. You can open the scented ring, put crystals inside and, as a result of a chemical reaction, smells are created and emitted through perforations. Every body changes the nature of a smell, so here it stays pure and remains the same from a–z. If you want attention without having to dress up, you put the ring on and people will swarm around you. Does the world need another perfume? No. Another ring? No. So we combine the two and add playfulness!
What does Berlin in January smell like? Of snow, hopefully! Snow can contain so many different smells. Just ask the people of Greenland.
How do you see your role in the fashion industry? In pushing boundaries. People want to be challenged. Experience is the next big investment. In a holistic way. It goes way beyond the colour of a dress. The thought of it and the smell of it become more interesting. The more technology is invading the world, the more desperately we want to know how our body and our senses operate. And, most of all, we want to have it for free. We need to challenge ourselves properly. Everything else costs money.
How can people learn how to smell? You have to start to implement the topic of smell and the process of smelling into your everyday conversations. Sit around and talk about how the world smells. What if we took smells a bit more seriously and tried to understand the treasure trove of information hidden within? That’s much more interesting than discussing looks.
Smell researcher: Sissel Tolaas Artist & Scientist
“When you come from a small island, you first have to conquer the world before you settle down anywhere,” explains Norwegian Sissel Tolaas, who grew up on the Lofoten archipelago. And she has also stayed true to her own motto, living abroad in Russia, Poland, England and Paris (to name but a few) whilst studying art, linguistics and chemical science. Her job could be defined as ‘artist and smell researcher’, and it’s the elusive nature of the role that makes it so fascinating. Her past projects include fragranced walls for a Dries Van Noten exhibition that captured the scents of Dries’ own garden. She also designed abstract historical artefacts with smells nanoembedded on the surface for the NGV Triennial in Melbourne, Australia. When touched, the objects emit smells that evoke the city’s past, present and future. Tolaas has also collaborated with jewellery designer Georg Hornemann, the result of which – a scented ring – was unveiled in autumn 2017 at the newly created Art Düsseldorf fair.
Of course you would say that! Listen, you have to be the change you want to see in the world. If we don’t do it, nobody will.
Herbert loves your candid advice. What was the last tip you gave him? Don’t FALL asleep! Don’t be afraid to take risks and be constantly curious. I asked him why all concept stores had to look and smell the same. The more you implement a personality or a fingerprint, the more people will want to come back. Even failure can be successful. I am often told I am too honest and direct. I guess it is a Scandinavian thing: the days are so short, we don’t waste any time! I tell Herbert, “Get a day when your store smells like dog shit! Surprise! Go beyond the notion of good and bad.” The Voo Store works very well. They can afford to take some risks.
Reinventing Kreuzberg: Yasin Müdjeci Entrepreneur, owner Voo Store & Luzia Bar
The first success that Yasin and his brother Kaan ever had was a basement club beneath a former Turkish café in Skalitzer Strasse. This was then followed by the (still) immensely popular bar/café Luzia, before the brothers parted ways. Kaan made his debut film ‘Sivas’, and Yasin turned the rear courtyard of an old locksmith’s shop into the Voo Store. Opened in 2010, the somewhat raw yet somehow beautiful space possessed no rigid concept: art, design, clothes and events all featured here. Today the Voo Store embodies Berlin’s new style like no other. Without a hint of regret in his voice, Yasin explains, “Over time, fashion just pushed everything else out the picture.”
What does ‘Voo’ mean? Nothing. We wanted a name that had no meaning or connections, except perhaps to ‘voodoo’. It’s just three letters. I’m still very happy with it. ‘Luzia’, on the other hand, sounds to some like a woman’s name; others think of a world- famous naked wrestler when they hear it – or the devil.
What is it that makes the store special? We let things be and don’t try to impose a rigid concept. We are always asking ourselves, “Do we like it?” and the store gradually became what it is today.
You sell Prada pullovers for € 800. Do you see yourselves as destroyers of the old, alternative Kreuzberg? Absolutely not. Kreuzberg is more than just gambling arcades and run-down kebab shops. And we’re not imposing; we’re located away from the street in a rear courtyard. It’s not about whether products are expensive or cheap. What matters is that they have value. It all starts with us being here in this spot. Kreuzbergers are happy to come to our store as it means they no longer have to go all the way to Mitte.
Is Herbert the heart or the brains behind ‘Voo Store’? I hope he’s both. I never like to separate the head from the heart.
Does he offer you fashion advice? No, and you know why? Because I already know what he would say.
The store is packed with visitors. Who is craziest about fashion? The South Koreans. We’re absolutely huge over there. Every Korean that comes to Berlin has to stop by our store.
It’s not about whether products are expensive or cheap. What matters is that they have value.
Pioneer and buyer: Andreas Murkudis Owner Murkudis Stores
Andreas Murkudis opened his first store in a rear courtyard in Berlin Mitte all the way back in 2003, making his name as a true trailblazer. His sophisticated, handpicked selection of products and his store’s cool ‘non-design’ were way ahead of the time (at least in Berlin) and had a lasting influence on the industry. In 2011 he moved to a spectacular space in Potsdamer Strasse that was once used by the Tagesspiegel newspaper – just a few years before the street became the epicentre of Berlin’s art scene. Murkudis, who previously ran the city’s ‘Museum of Things’, may have become an institution, but his store continues to evolve. During Berlin Fashion Week, he will be showcasing up-andcoming label Ader Error, and later on, at this year’s Gallery Weekend, he will be hosting an exhibition of works by the American Lewis Baltz, one of his favourite photographers. Are you the godfather of the Berlin concept store? I hate concept stores. Every store has a concept: some are viable and others less so. It almost sounds as bad as ‘curated selection’. I’m just a good retailer. If you can still surprise people who think they’ve seen it all … If you can combine items that actually don’t go together (for example, we stock Nymphenburg porcelain and Lobmeyr glassware) … It won’t sell fast and it goes completely against conventional commercial wisdom. For 13 years, I’ve been the only one in the country selling German fashion designer Lutz Huelle. It took a long time before things started to take off.
Of the latest products for January, which would you say are especially irresistible? Great question! We have just under 8,000 products in our store. I’m not trying to be coy, but I think all of them are great. I would perhaps pick out Jil Sander’s very colourful loose-knit sweaters. And I’m delighted for the brand’s two new creative directors, Luke and Lucie Meier, especially as we’ve been stocking Luke’s own collection, OAMC, for years.
Are you a good salesman? I’m an abysmal salesman. But my background isn’t in sales; I used to work in a museum. I like to talk about products, but the act of accompanying someone to the till and then taking their money from them is not at all something I enjoy.
is amazing in itself, with its former home for the blind that now houses ‘Die Imaginäre Manufaktur’, the Lebensmittel Hillmann grocery store and, of course, Voo Store.
Which work of art from which Berlin museum would you most like to steal? Something abstract and American. Like a Clyfford Still, the one that used to hang downstairs in the National Gallery. And I like the Franz Gertsch piece, the one of two women standing in front of a mirror. I think he’s a brilliant artist.
What have you learnt from Herbert and the Voo Store? Our concepts are too different to say. I know lots of buyers, and he’s one of the nice ones.
On which street and in which city do you shop? Here actually. The only thing that interests me outside of this store are books. The Walther König bookstore on Museum Island is fabulous. And I like Kisch & Co. in Oranienstrasse. It’s so chaotic and you can find some great stuff, but you have to go looking for it. It’s nothing like what we’re used to today. And the street
Is there an item of clothing in your store that you would never wear yourself? For men or for women? A hand-painted Yamamoto coat. It’s almost a bit of a joke piece. You want to have it, but you know it might not actually sell. There always ends up being someone who wants it though. But I would never walk around in it. I’m more of an Aspesi guy.
Host and food missionary: Dalad Kambhu Chef & Model
Edd’s is a legendary Thai restaurant in Tiergarten. For years, the eatery has been a popular haunt for art professionals, who would tuck into whole fried pike perch and papaya salad while gawking at the oversized stair lift in the basement. So, when the owners decided to move back home and Dalad Kambhu took over the restaurant, she knew she would have her work cut out. She had previously worked alongside artist Rirkrit Tiravanija, and in Stephan Landwehr and Boris Radczun (the masterminds behind Grill Royal) she found her ideal partners. She named the new venture Kin Dee, hung some more appealing artwork and designed a menu that was less dogmatic but every bit as irresistible as before. And Dalad herself is the most impeccable host: graceful and handson, even in the dining rush. How do you know Herbert? Actually, we met in Berlin at a Georgian dinner that ‘Freunde von Freunden’ hosted. I did have a non-sexual crush on Herbert. He had really cute shoes and apparently texted a mutual acquaintance, saying that I was a one “classy bitch” (I guess he thought I was cute too). What made you want to start a restaurant in Berlin? I have always had a deep love of food and always thought about opening a restaurant. After I cofounded a spot in New York, I started to cook with Rirkrit and we decided that we wanted to do something together; we thought Berlin was the right place to do it. As much as I love New York, I needed a bullshit break. What can Germans learn from Thai cuisine? Thai food is full of history, culture and a passion for eating. I guess I can say that Thai food is like the Thais. They are complex and fun: a mix of flavours and different levels of spice. Each dish has so many flavour characteristics and, on top of that, the Thais always share their food. Perhaps, after experiencing the real Thai way of sharing, there will somehow be fewer boundaries along the way. What is your work outfit? Typically work out pants (because it is so hot in the kitchen), sports shoes, a T-shirt and an apron. I get hot and cold very easily. And Nike should sponsor me! Herbert seems so skinny: does he eat enough? No, one can never eat enough. But then again, Buddhists would say we eat to live. Not live to eat. Maybe he is a secret Buddhist. kindeeberlin.com
Tough, yet tender: Sigurd Larsen Architect & Designer
Sigurd Larsen arrived in Berlin in 2008, i.e. after the midcentury wave of famed Danish designers and before the immensely popular hygge lifestyle trend took off. In fact, the architect and designer has little to do with either. His designs mix toughness with tenderness, a combination that works well in all aspects of life. The Voo Store’s small café features his diminutive concrete tables, which are now widely considered modern design classics. His next project goes by the name Løvtag: a small cluster of treetop cabins in Denmark set to open in summer 2018 and offering guests an immersive stay in the great outdoors. Do you know anyone in Berlin who doesn’t own one of your iconic concrete letters? No, and if I discover one, I might show up with a concrete letter for their birthday.
How did you get here, why did you stay, what drives you crazy (and please don’t mention the city’s local transport)? I came for a job after I graduated in Copenhagen. Not long after, I started my office and then I stayed around.
In which architectural tradition do you see your work? Let's look into that shortly before I retire.
What is the project you are most proud of so far? We built a house in Copenhagen called The Roof House. It's all about daylight and how to get the most out of it. I love that topic.
Lesson Number 1 about architecture and design? Pay attention to it. It's really exciting.
In which famous building in Berlin would you like to spend the rest of your life? Sounds scary. Hope I'll never be confronted with that dilemma. Perhaps Stadtbad Mitte. Then I could at least swim and get some daylight.
What is your Berlin uniform? Clothes that still look fabulous after biking 6 km.
Three places you take every young, cute and hungry B erlin visitor to? The streets of Kreuzberg. U1 has a nice view. The Boros Bunker.
Is Herbert Hofmann the best dressed man in town? Obvs.
Likes to keep it rugged: Laura-Maria Wulff Style Consultant & Stylist
Adidas, Vogue Germany, Dazed & Confused – Laura-Maria Wulff has a pretty impressive résumé. For the Kiel native, a stint at the Voo Store was an opportunity for self-discovery: after completing her degree in fashion design and spending three years as a buyer at Wood Wood, she came to Voo and worked in womenswear buying … and gradually came to realise that her calling actually lay in styling. Her verdict thus far: “It feels like everything suddenly makes sense.” Who was your first real fashion role model? And why? To be honest, I find it hard to pick out a particular role model. There are always women that fascinate me, but then it’s mostly a mix of personality and style. For me, Yoko Ono is an example of someone who has found the right balance. I think a person should be a bit sexy but still be themselves!
Which Berlin woman would you like to dress? Marlene Dietrich, if she were still alive.
Which item of clothing do you think should be banished from the city? I can think of quite a few. Fake leather leggings, for one, ideally together with fake Chloé Susanna Boots.
Are Berlin’s men better dressed than its women? Yes, but only because I prefer it when men have a more relaxed look. Men shouldn’t be too ‘fashion’. The men here in Berlin have managed to create a cool mix that combines casualness with an eye for style, e. g. sneakers with suit trousers and a bomber jacket.
What were you able to teach Herbert about women’s fashion? When it comes to shopping, women operate very differently to men. Women want to be convinced; men just want it to fit. We women go in search of individual items; we want something the others don’t have. We also approach fit and material differently. Clothes always have to flatter our figures. It’s not always easy for a man to understand what women want when they shop. And femininity doesn’t necessarily mean adding pink, frills, pearls or glitter.
If you could only sport one look for the rest of your life, what would it be? Probably Céline with a touch of Prada. I love the typical Céline woman: a bit lean, no make-up and with wide, elegant pants paired with sneakers and large earrings.
Name three places you take every style-hungry Berlin visitor to and why? There is a flea market held in Charlottenburg once every month. It’s a little insider tip: here you’ll find older women from the west of the city selling their prized possessions at decent prices. I also love Paul’s Boutique in Oderbergerstrasse and Ku’damm. Of course, it’s very traditional, but the major fashion houses like Prada and Jil Sander still manage to take you on a journey with their brands.
What is the political message that underpins your work as a stylist? What I love about styling is that there are no rules, no standards, no gender or skin colour. We should embrace ourselves as we are and not be constantly comparing one another.
Which work of art on display in Berlin would you most like to steal and keep forever? One of my favourite Picasso paintings is hanging in the Berggruen Museum: ‘Dora Maar with Green Fingernails’. For me, it’s both sad and beautiful at the same time: that’s what I love about it. And I’m sure it would look amazing in my future apartment.
What’s going to be your uniform for January 2018? Right now, I’m loving the schoolboy look: a checked slipover sweater with a miniskirt, but it shouldn’t be too girly, hence why I call it ‘schoolboy’. I’m generally into tomboy looks: checked knitted-wool pullovers with oversized shirts, knee socks, sneakers or rugged boots. The style is contrasted with a short skirt that adds a touch of sexiness to the whole thing. I love being a woman, and there’s no shame in showing it.
How would you describe the style of university students in Berlin? Very functional. When it’s cold in winter, they would come to class in ski outfits, and in summer, they would wear flip-flops and bathing suits. I was shocked. In France you don’t care so much about being cold or warm, you just try to look good. After eight years in Germany, I learnt about functiona lity and I’m grateful for that.
As a buyer for the Voo Store, you have travelled with H erbert to Milan, Paris, etc. What have you learnt from him on these trips? Very basic things. Like being nice and respectful to people. In my eyes, that is also part of the identity of Voo – not to be snobby. I think that always pays off.
Why did you call your blog starecases? And why is it for men? According to gender theory, there is no clear gender line anyway. Oh, we just picked two different words from a magazine. There is no deeper meaning to the word. And we never defined it as a menswear blog – it just turned out that way because we are two guys. There were times when we were very, very fluid. I had a vintage period, used to have lots of different hair co lours and bought much more from women’s departments.
Is there a man you admire for his style? Right now, it’s John F. Kennedy Jr. I adore his nonchalance. It’s hard to look good in simple gear. And he did!
Fluffy Prada and dad’s jeans: Thibaud Guyonnet Mens- & Womenswear Buyer Voo Store
Thibaud Guyonnet grew up in tiny Vollore-Montagne, a village with just 15 inhabitants situated in France’s Auvergne region, where his family runs a stud farm. After completing his high school diploma, he moved to Marburg and then Milan before ending up in Berlin, where he studied Italian and gender studies at the Humboldt University (it would be hard to think of a more contemporary mix). Guyonnet interned part-time at Voo Store and was eventually offered a full-time role. He now works alongside Herbert as a menswear buyer and also runs the starecasers.com fashion blog with husband-to-be Devid Gaulandris. You came here to study Italian and gender studies? What did you learn? I picked gender studies quite randomly. But it turned out to be really eye opening. I heard a lot of second degree discussions …
Does it add to his appeal that he died high on cocaine in a crash while flying his private plane? Not at all (laughs). But, of course, he had a differ ent bank account. And he knew how pretty he was. I am sure it does something for your self-esteem if you can get laid with a different girl every night.
If you were reborn as a piece of clothing, what would it be? Difficult. Maybe some fluffy Prada knitwear. I still wear my father’s Levi’s, which are 40 years old. They have little holes here and there, but I love them – they don’t do this cut and wash anymore. My father is still in good shape. He could still wear them, but I stole them from him.
What is your favourite sentence/phrase/saying in German? I’ll try to pronounce it properly. It’s one of my mother-in-law’s favourites. She never curses unless she is very upset and when she does, it sounds incredibly funny and cute: “Du blöde Kuh” [that’s “silly cow” for non-German speakers].
Film activist and arm stroker: Antonia Coenen Film Director, Producer & Pro-Animal Activist
‘A Furry Truth’ is the laconic title of one of Antonia Coenen’s documentary films, but there can be no doubt about her aim: to put viewers and consumers off ever buying fur again. Antonia was born a Scorpio in 1976 in what she calls the greatest city on earth: Cologne. She is a film producer, a director and, since 2003, owner of Loupe, a production company based in Cologne and B erlin. Is there a moral distinction between using fur and leather? Fur and fur trimming are not obtained as byproducts of livestock farming. In other words, they aren’t sourced from the meat production process, which is where most leather comes from. Every year more than 85 million animals are raised and slaughtered just to make fur accessories for jackets and hats. Most of these are wild animals that aren’t suited to standard rearing. The raccoon dog, whose fur is the most widely used in Germany, comes from China. These nocturnal creatures are monogamous, i.e. they only ever mate with a single partner. On raccoon dog farms, the animals are kept alone in tiny cages in temperatures that can fall below zero, and are held there until their pelt can be harvested. It’s also true that many of these animals – raccoon dogs, minks and even foxes – are skinned alive.
I’m afraid to say that, from an ethical point of view, leather isn’t much better. In 2017, I made a film about German pig farming and I was absolutely horrified to see the practices that are still being used in Germany today.
What have you learnt from your research on consumption and morality? That haute couture labels are the worst offenders when it comes to production. In the factories close to Shanghai where we conducted our research, they were the labels that exerted the most pricing pressure.
How did you meet Herbert? What forms the basis of your friendship? I met Herbert through Pauline Hoch. She is my closest friend in Berlin and, back then, Herbert was her intern at Agency V. She told me how funny he was and that he was the best arm stroker she knew. I then met him at some point in Cologne at a store opening and we’ve been fondling each other’s arms ever since! So, I would say humour is definitely what connects us, as well as our mutual love of animals and men.
The classic in a new light USM Haller erschließt revolutionäre Dimensionen integraler Beleuchtung: kabellos, dimmbar, energieeffizient. Eine wahre Innovation – lassen Sie sich inspirieren!
The woman who transformed
into WOW! Anita Tillmann, PREMIUM GROUP Managing Partner, interviews Chief Visionary Officer, Chairwoman and owner of MCM Worldwide, Sung-Joo Kim
Anita Tillmann: You are one of the most celebrated businesswomen in Asia and have been awarded so many titles; lately you were honoured with an Honorary Doctorate from the renowned University of the Arts London for your achievements as a businesswoman and humanitarian. What drives you? Sung-Joo Kim: I’m not sure I deserve all these recognitions … I just want to stand up and speak out my conviction and have a positive influence on women and future generations. I am not money-driven but more mission-driven. That always drives me. That’s why my motto is ‘Succeed to Serve’.
You celebrated an MCM weekend bash in Berlin lately and, big news: MCM is moving its creative focus to Berlin, how cool is that! Please tell us more about this move. Luxury fashion has always been dominated by Western markets. Asia is becoming the biggest luxury market in the world. These consumers are much younger than before, and that’s why millennials – particularly the Chinese and young Asian generations – are now shaping the entire luxury industry. They have deep po ckets from rich parents and are exposed to social media. When they choose luxury products, function comes first. As a German brand, we are proud to follow the Bauhaus principle: ‘Form follows Function’. Berlin has a new energy with freedom and young entrepreneurship that well represent the new Bauhaus movement in the 21st century. We’re proud to carry the German flag and make Berlin our new home.
How important are digital strategies for your company’s sales and communications? Digital strategies are essential. The company has embarked on a digital transformation project that spans all our operations: physical retail, online, mobile, and digital marketing through social media. We have to be customer-oriented and a mobile/ e-commerce-driven business, where offline will seamlessly interact with online. The first phase of MCM’s digital transformation will be completed by the end of next year.
How would you describe the process and what does MCM stand for today? How does the brand position itself in the international luxury market? MCM represents New School Luxury for the 21st century. My vision is for a unisex, ageless, seasonless luxury brand for the global nomad lifestyle. It’s all about personality and lifestyle, and giving consumers freedom and empowerment to mix and match their outfits. It’s not about top-to-toe fashion often dictated by the brands.
”WE’RE PROUD TO CARRY THE GERMAN FLAG
MCM has become an i nternational symbol of millennial style. How does this generation define luxury these days?
The millennial generation is very different from our mature generation. They aren’t passive consumers and they don’t want to be dictated to by old, traditional luxury values. They are independent, intelligent and want more freedom and much more travelling. Time management and mobility are critical to them. They want value for money, functional and durable products that they can wear in their own ways. As I said before, as a German brand, function leads the design. MCM offers a wider range of price points. We aim to be more fun and dynamic than other luxury brands.
BERLIN AS OUR NEW HOME.“
Going back to 2005 when you bought the brand – with whom did you share your vision? When we acquired MCM in 2005, we were latecomers to the market. We want to succeed and compete with the three major existing giants in the current luxury space. To achieve our goal, we need to have speed, accuracy and content, as millennials are very discerning. We have to be smarter to compete with these global giants with more tech-driven infrastructure and good engineering, and through my three authentic missions: women’s leadership and empowerment; transparency in business operations; and inspiring the next generation.
How did you explain to your customers that MCM is the new black? What was your marketing strategy? We created products for a new global nomad lifestyle. The hands-free backpack is one example; MCM reinvented the backpack trend for a new generation. The major K-pop artists, such as Rain, started carrying our backpacks, and that was the start of this trend throughout China, Asia and led to it becoming a strong global trend.
You invested 100 million dollars; today the annual sales are 600 million dollars per year and the products are sold in 40 countries around the globe. How hard did you have to work for the success of MCM? Very hard. My priority was to invest in the brand equity building. When I acquired MCM, I cleaned up the market by closing the license business and shutting stores in secondary positions, which cost a lot of money. I then reopened stores in key cities. I invested in the creative direction, R&D and quality, in terms of manufacturing and engineering. I invested hugely in customer service, as customers now need an intensive, individual, 360-degree experience. MCM is now sold in 40 countries in 500 retail locations: one third are DOS ( D irected owned stores), one third are operated through high-end department stores and speciality stores, and the
remaining third operate through travel retail channels. By 2020, we expect to reach US$1 billion in turnover. We’re entering the Japanese market now and we’ll be entering South America from next year. The Middle East will also be a big potential market. And, of course, mobile/e -commerce will be a key channel from next year.
Being a female leader is not the typical job position for a woman in Korea. What price did you have to pay to achieve this? A very heavy personal cost! Korean society is patriarchal; my parents tried to force me into an arranged marriage in 1985, but I refused and they disowned me. My brothers inherited my father’s multi-billion dollar business unit. In Korea, women from high society are not supposed to work in business. In fact, the Asian business environment used to be dominated by male chauvinism, with Big Boys clubs and corruption, often associated with heavy drinking parties. It makes it ten times tougher as a woman to survive in this kind of business environment. Even though there were endless personal challenges, the obstacles didn’t hinder me. I put all my strength into thinking about a smart strategy re how women can win with women’s unique strength for today’s knowledge-based economy and the internet revolution era.
In terms of entrepreneurship: what is the difference between male and female leaders? Women have stronger emotional intelligence (EQ). They tend to be more gentle and caring, and more intuitive, especially in the multi-cultural environment. Their leadership style is more about horizontal-based ‘soft power’, and they have greater inner strength and tenacity. I don't believe that women are better than men; rather that we all need to learn to harmonise our skills and competencies and complement the different genders.
In your company you have a lot of women working for you, including your daughter, who works for you too. Do women benefit from their emotional intelligence? Of course. I have approximately 1,500 full-time employees from 35 nationalities, and more than 80% of my staff are women, including top directors and middle management positions. I want them to succeed in my organisation. They do well because fashion is a consumer-facing service industry with roles in sales, merchandising and marketing. It clearly shows how beneficial women’s leadership can be in a multicultural and mobile/e-commerce-driven environment.
Speaking of Corporate Social Responsibility, what measures did you take with your company? Corporate Social Responsibility is compulsory. As I mentioned before, I am not money-driven but more mission- driven, and my motto is ‘Succeed to Serve’. Ten percent of my company’s net profit goes back to society, and I support 50– 60 NGOs around the world, with a focus on women’s and children’s concerns. CSR is the company’s ultimate goal.
Who is your motivator/role model? My lifelong role model is my late mother; she was a devoted Christian, helping widows and orphans all through her life.
How do you see Berlin, what do you like about the city? Berlin is an exciting mix of tech, art and dynamic entrepreneurship. When the Berlin Wall was torn down East Berlin met West Berlin. The way districts like Mitte have emerged after reunification is notable. Instead of just catching up with the Western part, they did it in their own way. For example, there are buildings with graffiti all over the walls, but when you enter, the spaces are mostly edgy and unconventional and so intelligent. Mitte area’s underground art and music have re-emerged in a most exciting creative space, which represents the new millennials’ cultural movement very well. The city of Berlin represents freedom and dynamism. As many fashion trend researchers say, the luxury market used to centre on Paris, Milan and New York, but the future luxury centres will be Berlin, Seoul and L.A. Berlin will be a leading force. It’s the most exciting city in the world. I’m looking forward to locating our headquarters in Berlin in a few years’ time to lead this exciting new creative and cultural movement together.
SUNG-JOO KIM & MELISSA DRIER (German Correspondent, WWD) @ #FASHIONTECH BERLIN “The Journey and transformation of a global luxury brand into the digital era” 16 January 2018 | 14:00 FASHIONTECH BERLIN | Kraftwerk Berlin Köpenicker Strasse 70 | Mitte | fashiontech.berlin
FE M ALE F RCE by ANNE PHILIPPI
Berlin entrepreneurs pool together
Chris Stricker HÄBERLEIN & MAUERER
Monika Sprüth & Philomene Magers © Robbie Lawrence; Leyla Piedayesh © Yves Borgwardt
Monika Sprüth & Philomene Magers SPRÜTH MAGERS
Leyla Piedayesh LALA BERLIN
We are entering the era of the ‘new business woman’: anyone keen to find out what that means should listen to Gruner + Jahr Chief Executive Officer Julia Jäkel: “Today women offer each other support with an intensity we’ve never seen before.” Sharing infor mation with other women delivers success: trading swipes leads nowhere. According to Forbes, today’s female managers do quite a lot differently. They think digitally and in networks, not in gender identities. They’ve stopped listening to those critical inner voices. Their c apacity for empathy makes them more unstoppable ... and the world
of politics is already taking note of these new formidable females. Last year Brigitte Zypries, G erman Federal Minister for Eco nomic Affairs and Energy, published her ‘Strong women, strong economy’ manifesto: 300 female decision-makers and start-up founders met to discuss the issues that were important for new businesswomen today. The first observation to come out of the event was that digitalisation helps women; pointless stints in male-dominated corporate worlds don’t. Zypries hopes to encourage female entrepreneurs with sophisticated network ing skills and a zeal for risk-taking.
And Berlin is the place where Zypries’ plans are coming to fruition. If you’re looking for women with successful, tech-savvy business ideas, this is where you’ll find them. G allery owners Monika Sprüth and Philomene Magers, who have been running their global art network from Berlin for several years, and Chris Stricker, whose agency Häberlein & Mauerer has long had international brands on its books and was one of the first to recog nise the relevance of the digital world, taking blogging seriously when it was still dismissed as a ‘trend’, are just two examples. There’s also L eyla Piedayesh, founder of Lala Berlin,
BUSINESS Verena Pausder FOX & SHEEP
Susann Hoffmann & Nora-Vanessa Wohlert EDITION F
a label that embodies the language and radi ance of cosmopolitan Berlin and was discov ered by Suzy Menkes. Piedayesh is the kind of ‘new woman’ who no longer thinks in genera tions. At one of her fashion shows, she arranged her runway models in three age groups that ranged from eleven to seventy-two. Piedayesh knows how to network, and she’s not the kind of person to hang around: she has been known to make decisions in a matter of seconds. Verena Pausder, creator of children’s app ‘Fox and Sheep’ (and also voted ‘Young Global
Leader’ by the World Economic Forum), also had no desire to wait around for permission or goodwill from her male colleagues, ex plaining, “Women generally seek out far too much feedback and so my first piece of advice is just to get going. Have the courage to make a start.” Alongside her burgeoning start-up, Pausder also found time several years ago to launch her ‘Ladies Dinner’ project. It has since grown to a network of between 50 and 60 women who “trust one another implicitly”, according to Pausder. ‘Edition F’, one of the most successful digital platforms for women,
has a similar objective. A short time ago, Nora-Vanessa Wohlert and Susann Hoffmann started ‘ Female Future Force’, a bespoke support service for female entrepreneurs every where that includes digital coaching specially tailored for at-home learning, public speaking and presentation training, leader ship skills, creativity management and design thinking. The lone warrior attitude is also alien to Outfittery’s Anna Alex and Julia Bösch. After all, it was their empathy for men that led the
Susann Hoffmann & Nora-Vanessa Wohlert © Jennifer Frey
Julia Bösch & Anna Alex OUTFITTERY
PREMIUM PHOTO CREDITS: MAXIME BALLESTEROS – SEEK PHOTO CREDITS: DANNY SOMMERFELD
16 –18 JANUARY 2018 BERLIN
T H E FA S H I O N AUTHORITY
Annika & Swantje van Uehm SAVUE
Lea-Sophie Cramer AMORELIE
women to launch a concept five years ago that has since proven to be a huge draw for investors. They recognised that men in particular don’t find shopping a pleasurable experience, and that handpicked outfits offered them a way to avoid the torture of going to the shops. Swantje and Annika van Uehm, on the other hand, be came increasingly aware of the fact that women (themselves included) were less inclined to buy cosmetics and beauty products without know ing the exact ingredients. With ‘Savue Beauty’, they launched their own site for niche natural cosmetics from around the globe: green, or ganic and cool. After “many tears and s leepless
nights”, the right inspiration helped them get off to a perfect start. Lea-Sophie Cramer is some one else who decided to follow her intuition at just the right time, which led to the launch of her successful sex toy shop ‘Amorelie’: “I was on a train from Munich to Berlin and spotted 15 people reading ‘Fifty Shades of Grey’. That’s when I realised that the bestseller had mass appeal. When I went in search of the toys used in the book, I couldn’t find a nice shop that sold them.” And so Cramer set one up herself. As the saying goes, ‘If it doesn’t exist, create it.’ It’s a motto that should be emblazoned on the T-shirts of this new generation of entrepreneurs.
www.haebmau.de www.spruehtmagers.com www.lalaberlin.com www.foxandsheep.de www.editionf.de www.outfittery.de www.amorelie.de www.savuebeauty.de
Photo credits: MaxiMe Ballesteros
10 â€“ 12 february
Zenith Hall www.premiummunich.com
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Lou de Bétoly © Trevor Good
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THE MINIMALIS T Damir Doma,
Founder & Creative Director of the Damir Doma brand
by CHRISTINE ZEINE
Christine Zeine: What was your first thought when Fashion Council Germany invited you to present your Fall/Winter 2018/19 collection with an exclusive runway show in B erlin? Damir Doma: To be honest I was immediately very excited. I had an initial conversation with Fashion Council Germany and, over a couple of days, a few more, so within one week we developed the idea of presenting my Fall/Winter 2018/19 collection in Halle am Berghain. I am in love with that location. I am known for choosing special locations for my shows and I believe that the Halle works perfectly with my aesthetics. My work has always been a mix of sensitivity and sophistication paired with a rough and unfinished element.
How important is it to change your sphere of activity from time to time? First of all I believe it’s very legitimate to do so; I think we have reached a point in fashion and in communication where we should no longer limit ourselves to a certain place or time. I strongly believe that I can – and should – do what is right for my brand at a certain point, and in this case it means presenting my collection in Berlin.
How do you manage to combine digital and analogue strategies? I don’t distinguish between the two; I don’t think it’s about choosing one or the other. I believe that they are mutually complementary and enhance each other. Above all it’s not about analogue or digital; it’s always about the content and social media, e.g. is just a new platform for the brand.
How important do you think it is to engage digitally with your customers? I think it’s extremely important to engage with your customers in general. Through platforms like Instagram, Facebook but also our website we have the opportunity to get to know our customers really well. We are able to have a conversation, which is interesting for me as a designer, too.
Having the hall at Berghain as a location is ‘so Berlin’. What are you most looking forward to with this home fixture? I totally agree. This location is so Berlin. It’s modern and rough; it’s unfinished but it’s perfect as it is. I can’t wait to see my collection within the space and I can’t wait to hear Baker&Baumecker filling the space with sound.
Taking an external perspective, what has changed about Berlin as a city of fashion? I feel it’s becoming independent and, at the same time, it’s more connected than ever. I believe that the founding of German Fashion Council was a very big step in the right direction.
What do you especially like about Berlin? I personally enjoy the feeling of space. In the last 12 years I have lived in Paris and lately in Milan, where it always feels crowded and somehow packed. So coming to Berlin I always feel free and at ease. Additionally I find that Berlin has a great art and gallery scene.
© Lasse Fløde
Born in Croatia and raised in Germany, Damir Doma studied fashion in Munich and Berlin, where he graduated in 2004 (with magna cum laude, just mentioning). A fter gaining experience in the ateliers of no lesser fi gures than Raf Simons and Dirk Schönberger in A ntwerp he relocated to Paris to launch his first collection in 2007. Three years later he presented his first women’s ready-to-wear collection. Since 2015 the Damir Doma headquarters have been based in Milan, where he also presents his runway shows. During Berlin Fashion Week Damir Doma will show his Fall/Winter 2018/19 collection in the context of the new event format Fashion HAB presented by Mercedes-Benz at Berghain, initiated by the Fashion Council Germany.
What do you most look forward to when you are back in Berlin/Germany? I look forward to having German food / drinks and spending time with G erman people.
Is there any chance we can get you to relocate your headquarters back “home” to Germany? We moved our headquarters from Paris to Milan about 2.5 years ago as I wanted to be much closer to the factories and mills. I think it’s very important for my creative process to work close to the source and, as well as that, I am in love with Milan as a city; but at the end of the day you never know, maybe I’ll be back one day.
You have plans for a new store for 2018. Please tell us more about that! That’s true; we are opening our first store in Asia and more precisely in Shanghai, just before Chinese New Year. I developed the store concept together with Andrea Caputo Architects. Basically the idea is to open a few stores in China within the next two years.
DAMIR DOMA RUNWAY SHOW Fashion HAB presented by Mercedes-Benz 17 January 2018 | 20:30 Halle at Berghain | Friedrichshain By invitation only!
I M A K E S
by CHRIS DANFORTH
Â© Gucci Cruise 2018
FA S H I O N ’ S L AT E S T M I S S I O N IS GET TING BACK IN TOUCH W I T H S U B C U L T U R E Whenever you think of masterpieces — be it a sculpture, painting, build ing, book or any other design — that for any reason has grown to be widely recognised, you have to accept that validation of the one or the other is al ways laid upon the eye of the observer. With the rise of social media, anyone in any place around the globe can learn to be an expert on any topic. And any item is able to generate hype – as long as enough people make it into one of the most wanted pieces ever, whatever the reason. Why? Be cause the way we learn, live, commu nicate and express our selves has changed immeasurably over the past 50 years. Information is more readily available than ever before. For any t opic you can think of, it’s more than likely that hours upon hours of web sites searches, forums and tutorials can easily be scanned and every ques tion can be answered. In this way, it’s easier than ever to challenge the real masters – and in a certain way it’s good they did, because the results simply speak for themselves! The following brands kicked down traditional doors and broke the rules to establish themselves as a tour de force in their respective fields, before earning validation from the upper echelons of the industry that once panned them. In 2001, also in New York City, up start skate label Supreme issued a limited collection of skate decks, beanies, t-shirts and more. The gear featured a repeating all-over print that bore some undeniable similari ties to Louis Vuitton’s storied mono gram print. Other brands have cer tainly pulled similar moves before this, including Stussy, who bootlegged a number of high fashion logos from
Chanel, Louis Vuitton and others, but Supreme’s homage collection was rel atively quickly quelled with a cease and desist letter from Louis Vuitton’s lawyers. Alt hough the drop was culled legally, some select pieces were still sold in-store by the brand.
himself. The Italian fashion label even backed Dapper Dan – born Daniel Day – in re-opening his boutique in New York City, going so far as to fur nish the space with upscale fabrics for him to create his signature garments.
Hender Scheme is one of those curi ous Japanese brands that insists on making products of the highest pos sible quality, with no real regard for cost or labour. The only thing that matters is creating the absolute best products possible. Eventually, Hender Scheme’s artisanal sneakers made from vegetable tanned leather develop ed something of a cult following, plus many were intrigued by the fact that the brand was taking iconic sneaker silhouettes like the Vans Era and From 1982 until it closed in 1992, Nike Air Jordan IV, then recreating Dapper Dan's Boutique on 125th Street them with premium materials, with in Harlem, New York City, was re- out permission from the big brands imagining off-the-rack offerings from themselves. Evidently, adidas thought Gucci and Louis Vuitton, making they could learn somet hing from the one-of-a-kind DIY garments worn by work happen i ng in Hender Scheme’s the likes of Mike Tyson and Rakim. Tokyo atelier, and so an official col Dapper Dan eventually established laboration was penned, to include himself as a sort-of king of hip-hop made-in-Japan versions of the NMD, fashion, and fans were happy to travel Micro Pacer and Superstar. from far and wide to place personal orders, either getting custom pieces The red thread between these events that were unique or asking for ver is of course validation. Established sions they had seen on their favourite groups are learning from and work rappers and drug dealers. ing with the smaller entities they have inspired, and both parties gain Adding insult to injury, Gucci was authority in turn. Barriers are being later accused in 2017 of copying one broken down throughout the industry, of Dapper Dan’s designs for Olympian and the seemingly unthinkable is now Diane Dixon – a puffy-shouldered fur commonplace. Reactions were scepti bomber originally emblazoned with cal when early images leaked show Louis Vuitton monograms. In response, ing a Supreme x Louis Vuitton col Creative Director Alessandro Michele laboration, but the partnership is a clarified that it wasn’t a copy, but very real manifestation of changes rather an homage to the tailor’s work. that are happening in the industry. The gatekeepers of the fashion world In September 2017, The New York have a responsibility to teach and em Times b roke the news on Gucci’s col power those who come after them. laborative collection with Dapper Dan Fast-forward 16 years, and Supreme was invited to the Parisian runway, to play a part in Louis Vuitton’s Fall/ Winter 2017 presenta t ion. That’s right: a decade and a half after being sued by Louis Vuitton, Supreme was tapped by the French fashion house for an official collaboration, which in cluded nearly the same skate deck de sign that was red-flagged in court by Louis Vuitton years earlier.
HOW B R AND LOGOS C R E ATE LOYAL FOLLOWE R S by CHRIS DANFORTH
French designer Charles Frederick Worth is widely credited with creating what is now considered the first fashion label, being the first to use live models to showcase his garments to clients, and the first to sew branded labels into his clothing. In the late 1850s, Worth’s fashion salon soon became a d estination for European royalty and high s ociety in general.
As consumers, we inherently come to trust brand labels over time, from our favourite car manufacturers and drinks brands to many of the biggest and most successful companies in the world, who have staked their p rosperity on logos. What are the most recognisable trade marks that immediately come to mind? McDonald’s golden arches. Nike’s swoosh. Apple’s bitten s ilhouette. At first, brand names were signs of quality; a maker’s mark that g uaranteed quality control, as well as an internal reassurance to our selves that we were investing in a quality product. Over time logos have taken on deeper meanings, and in 2017, the brands that we wear, eat and consume are a rguably the biggest status symbols. In this way, it’s hard to refute the
ssertion that loyalty towards brand a n ames has never been stronger. Consu mers also have more choices than ever before, but choice naturally tends to breed competition, creating an adversa rial landscape between brands. How you spend your dollars says a lot about you, whether you eat at McDonald’s or Burger King, whether you wear Adidas or Nike, whether you drink Coca-Cola or Pepsi, and brands are always trying to outdo one another. [Brands are the new religion.] Logos are arguably some of the biggest status signifiers today, especially in the world of fashion, where visually strong emblems, badges and insignia are a pre requisite for building a dedicated fol lowing. While everybody and their dog wants to be a graphic designer these days, some roles that have traditionally been keystones of the couture industry, pattern-makers for example, are less in demand in today’s world of Instagramdriven, streetwear start-up brands. Getting to the point, oversized branding was a big trend this year, and in some ca ses it seems that these brazen logos are
FRED PERRY SEEK
being substituted in place of truly origi nal designs that are worthy of recogni tion. Balenciaga – the hottest brand of Q3 2017 according to Business of Fashion – created a street style sensation by simply embroidering the brand’s name in sansserif font on a curved-brim “dad cap”. Nike splashed dozens of m ini-swooshes all over the upper of the iconic Air Force 1. Gucci – the second hottest brand of Q3 2017 according to the same BoF list – took the same exaggerated logo that we saw on the Italian fashion house’s t-shirts and hoodies and slapped it on the side of the chunky R hyton sneaker for full effect. Vans re-imagined the ‘Old Skool’ with prominent text branding, breaking up the otherwise plain low-top silhouette. Perhaps most surprising is the fact that the trend has taken hold in high f ashion. Traditionally, established fashion labels have built a reputation on materials pro venance and second-generation patternmakers, but even Louis Vuitton couldn’t resist stooping down to embrace a range
of all-over print items in collaboration with Supreme. Specifically in the '90s sportswear cate gory, a few brands in particular were able to leverage their signature logos, creating an irresistible appeal to nostal gia. Kappa’s side-striped tracksuits be came huge again, as did Champion’s re verse weave garments and the easily recognisable ‘C’ logo, in addition to th rowback labels like Ellesse and Kangol. Lyst even reported that, accumulatively, searches for Kappa, Champion and Fila increased 460 % year on year. In another context, the idea of an over sized logo could easily be dismissed as kitsch and tasteless, but 2017, big logos were cooler than actual innovative designs, and this only helped reinforce the tribal mentality that is sweeping through streetwear and sneaker culture. The brands that we wear arguably say more about us than any other purchasing decisions we make.
L O G O L A N D
MCM X KÃ–NIG GALERIE DER BERLINER SALON
53 LOREAK SEEK
Lala Berlin ÂŠ Vitali Gelwich, Model: Ann Kuen/Muga management, Styling: Jessica Klomach, Make-up: Yvonne Wengler
LALA BERLIN DER BERLINER SALON
WRANGLER BOLD BERLIN
LEVIâ€™S SILK RELATIONS
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THE HUNDREDS BRIGHT
FUTU FASH Digitalisation is a mindset
by BJÖRN LÜDTKE
THE RE OF HION FASHIONTECH
Digitalisation is the internalisation of the fact that networking has become matter of course – a change of mindset. It doesn't only have obvious ‘digital’ repercussions, e. g. that collections can now be bought by smartphone or over social media channels. Or that editors and buyers are in the spotlight, running successful Instagram accounts and transforming into influencers. Ahmet Mercan, Head of Global Consumer Pro ducts at Red Bull and General Manager of AlphaTauri, a collection from Red Bull, res ponds to the question: “How are products de signed nowadays?” as follows: “Pioneering tech nologies will change consumers’ requirements, opening up new fields within the industry. In the fashion sector innovative textile technolo gies will make it possible for us to dress fashion ably without making any compromises. In fu ture, why should a consumer choose between the latest fashions and functional clothing, if it’s possible to offer them both in one piece?” The question “How will we buy products in fu ture?” is answered by Steffen Liese, Head of Re tail EU at Urban Outfitters as follows: “In our stores we use iPads to monitor stock levels; this enables us to tell customers quickly which sizes are in stock in other branches. After purchasing you get a digital sales receipt. This is better for the environment and you’ll never lose it in the event that you want to exchange something. For the future we are considering self-service tills, digital mirrors or intelligent apps that tell you which till has the shortest queue, or that suggest offers as you walk past.” Meanwhile, on the Lyst fashion platform i nvestigations are going on into how offline can be seamlessly connected with online. Example: a customer buys a pair of sneakers using an app. The store close by is informed so that the shoes can be collected directly. At the same time the customer’s buying history provides clues for re tailers that in-store employees can use to create personalised cross-sales offers. Upon leaving the store the app prompts the user to provide a rat ing and shows them the way to a nearby gym or the nearest restaurant. Products are also largely marketed nowadays over digital channels. 25 years ago a supplement in a newspaper or an advert in a magazine were some of the few sources available for presenting the product to the end consumer. “Noone reads these any more though,” says Korbinian Frank. “At least not the younger generation. They go to sources like Instagram.” As with so many things though, it is the combi nation of both sources – digital and analogue –
that leads to the best results. As with Outfittery, which uses an optimal mix of a lgorithms and human stylists to best look a fter its customers. Or Selec.to, which, via its online site, connects emerging designers with individuals to whom traditionally they would have had very limited access, such as buyers or editors. Successful for mats such as Vice, i-D and Highsnobiety, which traditionally come from the print domain, main tain mega websites and social media sites with fast-growing follower numbers alongside suc cessful print products. Digitalisation also causes change processes in production. It’s not only product development that needs to be a connected process from the outset. From the start, all elements of the supply chain – development, sales, marketing – must be closely interconnected and all departments in volved in the process need to be in constant com munication with each other. Digitalisation is happening, whether that suits us or not. The way in which we live and work is undergoing profound change. S imone H artmann from Hartmann Consultants, specialists in executive search, expresses it as follows: “Today, every company is a start-up”. The good news? It happens, at least to a certain extent, inside our heads. Fortunately, we can do something here. To illustrate the process of digitalisation on all levels, on 16 January 2018 the # FASHIONTECH Berlin conference will take place at Kraftwerk. Visionaries who are actively shaping the digital revolution share their knowledge of the digital future in keynote talks (listen!), masterclasses (learn!) and an exhibition (experience!). On the following day, January 17, 2018, Messe Frankfurt will be diving deep into the sphere of Sustainability and Tech Textiles. Parallel to #FASHIONTECH and FASHIONSUSTAIN, a two-day THINKATHON, a kind of pop-up thinktank involving a number of consortia, will be held and will present its findings at the end of the conferences.
NEW LO C AT ION
#FASHIONTECH | 16 JANUARY 2018 FASHION SUSTAIN | 17 JANUARY 2018 THINKATON | 16–17 JANUARY 2018
Free access with your PREMIUM GROUP badge.
KRAFTWERK BERLIN Köpenicker Strasse 70 | Mitte
THE CONFERENCE ON THE FUTURE OF FASHION
TUE, 16 JANUARY 2018 NEW LOCATION
KRAFTWERK BERLIN PRESENTED BY OLE TILLMANN
GET INSPIRED BY TOP-NOTCH KEYNOTES! 11:00
ANITA TILLMANN (MANAGING PARTNER, PREMIUM GROUP) OLE TILLMANN (FOUNDER AND CEO, PEAK CREATIVE LEADERSHIP) WELCOME: FASHIONING THE FUTURE!
MAX GILGENMANN (CONSULTANT, SUSTAINABILITY IN FASHION AND TEXTILES) OL AF SCHMIDT (VICE PRESIDENT TEXTILES AND TEXTILE TECHNOLOGIES, MESSE FRANKFURT) KICK-OFF! FASHIONSUSTAIN BERLIN THINKATHON: SUSTAINABILITY X TECHNOLOGY
CHARLES BERNARD (PRODUCT MANAGER, LYST) ETIENNE MARTIN (PRODUCT MANAGER, LYST) FACILITATING A SEAMLESS AND INTEGRATED RETAIL EXPERIENCE THROUGH MOBILE COMMERCE
ANDRES SOSA (EXECUTIVE VICE PRESIDENT OF SALES, MARKETING AND CREATIVE, THE OUTNET) HOW THE OUTNET REDEFINED THE GLOBAL FASHION BUSINESS MODEL
FIORINA BENVENISTE-SCHULER (CEO, SELEC.TO) TRANSFORMING THE B2B EXPERIENCE THROUGH DIGITAL INNOVATIONS
DR. ANDREAS ANTRUP (MANAGING DIRECTOR, ZAL ANDO MEDIA SOLUTIONS) THE Z-MISSION: BREAKING DOWN THE MARKETING SILOS
ALEXANDRA BONDI DE ANTONI (EDITOR IN CHIEF, I-D GERMANY) ELOISE KING (GLOBAL EXECUTIVE PRODUCER, I-D AND EXECUTIVE PRODUCER, VICE UK DIGITAL) FRANZISKA MÜLLER VON DER AHÉ (CO-FOUNDER, GLUTAMAT) SYLVIE WEBER (FREEL ANCE FILMMAKER) HOW VIDEO CONTENT IS SHAPING DIGITAL STORYTELLING
CLOUDY ZAKROCKI (EDITORIAL DIRECTOR, REFINERY29 GERMANY) FOUR RULES TO CREATE A SUCCESSFUL BRAND FOR FEMALE MILLENNIALS
SUNG-JOO KIM (FOUNDER, CHAIRPERSON AND CHIEF VISIONARY OFFICER, SUNGJOO GROUP AND MCM WORLDWIDE) MELISSA DRIER (GERMAN CORRESPONDENT, WWD) THE JOURNEY AND TRANSFORMATION OF A GLOBAL LUXURY BRAND INTO THE DIGITAL ERA
SUSANN HOFFMANN (FOUNDER, EDITION F) NORA-VANESSA WOHLERT (FOUNDER, EDITION F) CREATING CHANCES CALLS FOR BREAKING RULES!
SIMONE HARTMANN (MANAGING PARTNER, HARTMANN CONSULTANTS) CHRISTOPHER KNOCH (CONSULTANT, HARTMANN CONSULTANTS) THE DIGITAL LEADER‘S MINDSET: MASTERING THE DIGITAL TRANSFORMATION IN THE LIFESTYLE INDUSTRY
NICOLE GAIZIUNAS (MANAGING DIRECTOR, XU) ANNOUNCEMENT! MASTERCLASS: FUTURE SKILLS – A DIGITAL READINESS CHECK
BROCK CARDINER (EDITORIAL DIRECTOR EU, HIGHSNOBIETY) AND SPECIAL GUEST INNOVATIVE FABRICS AND HOW THEY‘RE SHAPING THE FASHION L ANDSCAPE
AHMET MERCAN (HEAD OF GLOBAL CONSUMER PRODUCTS, RED BULL AND GENERAL MANAGER, ALPHATAURI) HOW THE DEMAND FOR FASHION, TECHNOLOGY AND FUNCTION IS CHALLENGING THE FASHION INDUSTRY
FABIAN VOGELSTELLER (ETHEREUM DEVELOPER AND FOUNDER, LUKSO) HOW BLOCKCHAIN AND SMART CONTRACTS WILL CHANGE THE FASHION INDUSTRY
ANNA ALEX (FOUNDER, OUTFITTERY) TIM DÖRPMUND (DEPARTMENT HEAD DIGITAL , TEXTILWIRTSCHAFT) HOW TO CREATE THE PERFECT OUTFIT BY COMBINING HUMAN AND ARTIFICIAL INTELLIGENCE
MATTEO WARD (CEO AND CMO, WRÅD) CAN MARKETING DRIVE CHANGE? THE ROLE OF A PURPOSE
OLIVER KANN (FOUNDER, SARDIN) RUNE ORLOFF (FOUNDER, SARDIN) KICKSTARTING AN ECO-CENTRIC MINDSET
CITIUS, ALTIUS, FORTIUS
Â© DC Shoes
by RENKO HEUER
VS. SKATE & DESTROY
CU LTU R E
WOMEN’S NIKE SB BRUIN HIGH
Skateboarding is going Olympic. A champion will win a coveted gold medal and hold the title for four years. Yet it’s the rapid pace of change in the sport and its knack for embracing increasingly new, creative approaches that initially enabled skateboarding to become such a pivotal, almost omnipresent phenomenon whose coolness and energy have since spilled over into the worlds of art and fashion. If you consider that the ancient Olympic Games were originally organised as a religious festival, the inclusion of skateboarding in the 2020 Games feels almost like a return to those hallowed times: for many of its devotees, skateboarding is a religion in its own right; a way of life; a world view expressed through gravitydefying feats. Sometimes it’s also a means to appropriate urban space – and for a small few, a battle where every centimetre counts. So, when a few dozen contemporary style gods and goddesses arrive in Tokyo in two years’ time, kitted out in their national dress and ready for action (not to mention the obligatory drugs test), clearing myriad obstacles much like the messenger Pheidippides, who jumped over all sorts of steps, ramps and marble ledges on his famed 42 km run from Marathon to Athens, we will also be witnessing an extremely nuanced lifestyle and way of expression enter its biggest stage yet. Of course, those skaters on show will merely offer a snapshot of the depth and breadth of the phenomenon. Right now, at the start of 2018, skateboarding is more diverse than at any other time in its 60year history – since a couple of bored surfers took apart a pair of old roller skates and kicked off the sidewalk surfing trend. Away from X Games contenders with mass appeal and energy drink sponsors and skateboarding institutions, such as Supreme or even Thrasher (now a T-shirt logo that’s a staple for kids and models alike), a huge array of styles and attitudes, stances and approaches to the sport are taking
shape that can sometimes vary considerably. The most recent contemporary variations on the skateboarding phenomenon are currently emerging from the contrasting mix of highresolution, digital excess and nostalgic references: today’s youngsters can refreshingly embrace old 80s and 90s fads without a hint of irony – everything, from fashion and music to tricks, is given a complete update – and some even use their boards as a platform for social causes: Skateistan is a multi-award-winning NGO that was founded in Berlin in 2007 and brings children from a range of ethnic and social backgrounds together in Afghanistan, Cambodia and South Africa. Here skaters have to overcome very different obstacles. As the skateboard is rarely seen as a serious piece of sporting equipment – “Is it more of a lifestyle gadget, or just a toy?” – Skateistan has been able to encourage girls to get involved in places where their participation is frowned upon – or even forbidden. Let’s hope that the widely visible Olympic flame doesn’t extinguish the nascent spark that has been lit here.
CU LTU R E
brighttradeshow.com skateistan.org girlsareawesome.com urban-nation.com skateism.com
FREE MOVEMENT SKATEBOARDING
Rachelle Vinberg © Adidas | Urban Nation © Sabine Dobre
One organisation fully devoted to female skateboarding is Girls Are Awesome, whose claim is to increase and redefine female representation. This is another rapidly growing sub-scene that has now reached an unprecedented size and level of visibility. And it’s little wonder when you’ve been following someone on Instagram like Beatrice Domond: watching her learn new tricks and eventually make it into the sacred halls of a company like Fucking Awesome is pure entertainment. The same can be said of Brit Josie Millard, who recently won the BESA ‘Female Skater of the Year’ award, and Nora Vasconcellos with her unmissable styles. Then there’s New Yorker Rachelle Vinberg, whose clips feel like an update of Larry Clark’s ‘Kids’ – the same effortless cool, but less tragic – which is also why fashion brand Miu Miu recently created two short films profiling the skater dubbed “one of the most exciting people to watch right now on the East Coast scene” (Place). In Berlin, the city where street art museum Urban Nation recently opened its doors and skate and street trade show BRIGHT will be welcoming guests to its 26th edition right at the start of Berlin Fashion Week, offering events such as an art fundraiser for Skateism, visitors are bound to hear the odd discussion about skateboarding’s Olympic future (“What about drug tests?”). But one matter that often had to be repeatedly stated on shirts and stickers is now officially settled thanks to the IOC’s seal of approval: Skateboarding is not a crime.
glimpse of the first edition of Skateism’s new Diversity Magazine.
Magazine Skateism is hosting a charity exhibition titled ‘Skate Borders’, which will be running as part of the 26th edition of BRIGHT and brings together a range of world-class skate/ street artists, such as French, Ben Gore and Eloise Dorr. The proceeds from the exhibition fundraiser, will go to the NGO Free Movement Skateboarding that operates in Athens and supports refugees and young Greeks. Visitors to the stand can also catch a
Global women’s platform Girls Are Awesome teamed up with San Francisco- based artist residency and gallery The Growlery to present the work of ten international female artists who work in and around the skateboarding world. After having premiered at The Growlery in San Francisco, the show will be presented at the BRIGHT trade show.
SKATEISM CHARITY EXHIBITION ‘SKATE BORDERS’ BRIGHT | Stand E9 January 16–18, 2018
‘GIRLS ARE AWESOME AT BRIGHT’ EXHIBITION BRIGHT | Stand E3 January 16–18, 2018
MAKE ART, NOT WAR! Passionate private collectors have helped turn two Nazi-era bunkers into Berlin’s most exciting art venues
by BIRGIT SONNA They could serve as the perfect setting for a James Bond film, or a thriller where powerful masterminds secretly indulge their penchant for refined artwork inside monolithic command centres. As foreboding as Berlin’s two worldrenowned art bunkers appear from the outside, the buildings’ stylishly converted, exposed concrete interiors provide an extremely sophisticated backdrop to the pieces on display. The city’s art bunkers, and the private collections housed within, have carved out a unique and impressive place within Berlin’s museum scene. One is located close to Friedrichstadt-Palast in Mitte and was built as an air-raid shelter during the Second World War. In the 1990s, it even gained a reputation as a hard-core techno club before collector, advertising entrepreneur and publisher Christian Boros stepped in with his wife
Karen. Since 2008, the pair have considerably raised the profile of Berlin’s contemporary art scene. More recently, they have been followed by Désiré Feuerle, who opened an original bunker museum in Kreuzberg two years ago that is itself a total artwork. The philosophies behind both collections differ so starkly that, bar the style of building they inhabit (replete with a stylish rooftop penthouse), the two have very little in common. Christian Boros, who actually has a soft spot for Bond films, employs the unyielding, fortressesque nature of the bunker to stage radical displays. The gallery has already witnessed the dramatic portent of a silently swinging 500kilo bell by Kris Martin, and seen how the loud, colourful paintings of sampling genius Michel Majerus (currently on show as part of the
1 & 2 © The Feuerle Collection | 3 & 4 © NOSHE | 5 © Wolfgang Stahr
1 Désiré Feuerle inside The Feuerle Collection 2 Exterior view of The Feuerle Collection 3 Katja Novitskova at The Boros Collection 4 Exterior view of The Boros Collection 5 Karen and Christian Boros in their penthouse
69 collection’s third exhibition) appear resistant to the march of time, even 15 years after the artist’s untimely death. The Feuerle Collection, on the other hand, where visitors encounter more formal contemporary art and Imperial Chinese furniture, as well as ancient art from Southeast Asia, offers a surprising contrast. An expert on Asia and a former gallery owner, Feuerle has spent three de cades exploring such juxtapositions: “I’ve always considered Asian art to be an enriching addition to its European counterpart, and that’s the message I would like to impart. But that doesn’t necessarily mean that a visitor who sees our museum as a place of meditation and who simply wishes to experience the pieces emotionally, or perhaps just wants a break, should be disrupted during their visit.” Illuminated by an elaborate lighting design, this former telecommunications bunker reveals a chamber of mysteries: a space where East Asian art, photographs by Japanese artist Nobuyoshi Araki and contemporary installations form an almost erotic alliance. “The gallery just happens to be located in a bunker,” explains Feuerle. “I was looking for the ideal spot to bring my vision to life. It could just as easily have been somewhere in the Swiss Alps or an abandoned monastery in the middle of nowhere.” The gallery’s contemplative focus is enhanced further with an ‘Incense Ceremony’: a Chinese Incense Master celebrates and shares rare incenses from Vietnam with a small circle of guests. You would be hard pushed to find a more exclusive setting for synaesthesia. The concept has Feuerle in raptures: “You delve into a sensory world where fragrance has thousands of different nuances that are so extraordinarily sophisticated and refined, they are impossible to describe; they just have to be experienced.” There may be no Bond villains here, but these bunker galleries certainly challenge our perception of boundaries.
www.thefeuerlecollection.org www.sammlung-boros.de By appointment only!
STORYTELLING ON A PLATE by KATE LEWIN
Coda © Julia Schmidt & Nikolas Hagele
Ernst © Maidje Meergans
The tasting menu is currently undergoing a radical revival. At international restaurants, such as the triple Michelin-starred Ultraviolet in Shanghai, dinner has become akin to theatre as small groups of rapt diners dive into 20+ course, multi-sensory culinary experien ces where the world’s best chefs are entrusted to introduce dishes many guests would never themselves have ordered. This global trend is also permeating through Berlin’s already dynamic dining scene: Bikini Berlin’s exciting new food court Kantini is one example, which brings together many of the city’s beloved dishes under one roof. And tasting menus are favoured by the city’s finest chefs as a way to demonstrate skills, ingredients and influences they’ve spent their entire
careers perfecting. For diners, this means an exhilarating evening of gastronomic storytelling – with surprises at every turn. These menus don’t necessarily mean inundation either. One of 2017’s most anticipated restaurant openings, Ernst, serves anywhere upwards of 25 individual dishes on a standard evening, but 24-year-old head chef Dylan Watson-Brawn doesn’t overwhelm. Instead, he harnesses every ounce of his significant culinary prowess to present taught seasonal chapters in which carefully selected ingredients are championed with arresting minimalism. Dalad Kambhu’s Kin Dee is similarly modest yet powerful in its sensational tour of traditional Thai flavours executed with German produce.
And at Mrs Robinson’s – the restaurant favoured by Berlin chefs on their nights off – à la carte options from the Asian fusion menu are available, but co-owner Samina Raza points out that this can leave guests with conflicting flavour combinations. “Our tasting menus showcase the flavour profiles we create in a way we want,” she points out. At Khwan, the shared experience is an i ntegral part of the restaurant and chef Daniel L ambert’s success: “At Khwan, no one dish is the star,” he says. “It’s a chapter or character in the full story of the meal.” His take on the smoky Thai BBQ guides giddy diners from grilled oysters at the start all the way to fish sauce ice cream to finish. (Yes, you read that last sentence correctly.)
Elsewhere, brands are also mobilising the power of the tasting option to reach new customers. Viniculture, for example, a supplier of some of the city’s best natural wines, also offers wine-dinner tastings that celebrate female-only producers. There’ll also be tastings and food trends happening at Show & Order. Check out the macaron tasting sponsored by Galeries Lafayette on the Parisian floor (Floor 3), organic liquorice tastings with Denmark’s Lakrids (the world’s first liquorice made from cocoa butter and agave syrup) and DIY workshops on Floor 4 (Copenhagen), as well as a wine tasting on Floor 5 (New York) with winzerweine.de’s brilliant bottles from top-notch family-run wineries. Here, you’ll be able to taste
a variety of the online shop’s global s election, which spotlights sustainable w ineries in Chile, Georgia, South Africa, Germany, France and other countries. There’s never been a better time to feed your curiosity in the German capital, and if leaving the house seems a lot like hard work, the tasting culture will even travel to you. Try Foods’ home experience kits deliver honey, olive oil, salt and chocolate samplings direct to your door. And Von und zu Tisch’s b eautifully packaged experience boxes are bursting with international samplings. Our city tastes great, guys! Dig in!
www.bikiniberlin.de/de/kantini www.ernstberlin.de www.kindeeberlin.com www.mrsrobinsons.de www.facebook.com/khwanberlin/ www.coda-berlin.com www.viniculture.de www.lakrids.nu www.winzer-weine.de www.tryfoods.de www.vonundzutisch.com
OTHER TASTINGS AROUND BERLIN Tea tastings and seminars: www.paperandtea.com Coffee tasting: www.pro-macchina.com Gin tasting: www.botanical-affairs.com Vodka tasting: www.ourvodka.com/ourberlin Beer tasting: www.brlo-brwhouse.de Ice cream tasting: paulmoehring.de
VON UND ZU TISCH
Mrs Robnson’s © Bianca Shu
And speaking of desserts, Berlin is blessed to have Coda. A fine-dining ‘dessert’ bar which serves 3–6 course tasting menus alongside carefully paired cocktails. This isn’t pudding as you know it though (the kitchen doesn’t use any added sugar in any of its dishes) with ingredients as varied as tofu and liquorice.
16.â€“19. JANUAR 2018
O U T F I T O F T H E DAY
1 | ‘Myrrh & Tonka’ from Jo Malone’s ‘Cologne Intense Collection’ wraps you in an intoxicating cloud of warm almond and lush vanilla notes.www.jomalone.eu
2 | The
‘G riffin’ retro shades with navy lenses make the sky look even bluer in January. www.bartonperreira.com 3 | The ‘Gleba’ turtleneck sweater with balloon sleeves in soft yak-wool blend. www.tigerofsweden.com 4 | The perfect snack: popcorn with Belgian chocolate and almond slices. www.knalle.berlin 5 | Tea to go – the super weapon against hangovers and jet lag! Fairtrade and organic. www.charitea.com 6 | The 360° smart trolley for modern nomads. www.horizn-studios.com 7 | Baby, it’s cold outside! Dip-dyed mohair blend statement scarf. www.acnestudios.com 8 | 18ct gold hoop earrings, made in Antwerp. www.inabeissner.com 9 | ‘Plattan 2’ bluetooth headphones keep your ears warm. www.urbanears.com 10 | Try walking in these shoes: Veja ‘V-12’ ecological sneakers. www.veja-store.com
30 JAN - 01 FEB 2018 I N T E R N AT I O N A L FA B R I C T R A D E FA I R M U N I C H FA B R I C S TA R T. C O M | # M U N I C H FA B R I C S TA R T
ISLA BERLIN NEW
Soho House Berlin
Torstrasse 1 | Prenzlauer Berg
PAUL DAVIS NEW
Weinmeisterstrasse 2 & Potsdamer
Strasse 87 | Mitte & Tiergarten
IC! BERLIN Münzstrasse 5
THE CORNER BERLIN EAST | MEN | WEST
Französische Strasse 40 | Mitte
Markgrafenstrasse 45 | Mitte Wielandstrasse 29 | Charlottenburg www.thecornerberlin.de
A.P.C. Mulackstrasse 35 Mitte www.apc.fr
ADIDAS ORIGINALS Münzstrasse 13–15
LAKRIDS BY JOHAN BÜLOW
VIU prescription glasses and
BE EDGY’s first store is lo-
In 2007, on the small Danish
sunglasses combine brilliant
cated on Bleibtreustrasse and
island of Bornholm, there was
design with a transparent
employs light and bright aes-
a young man called Johan. His
manufacturing process and fair
thetics. Different sections allow
mother had raised him to cre-
prices. The collections are de-
the brand to display its wide
Lindower Strasse 22
ate something great – not just
signed in Switzerland by Fabrice
portfolio, ranging from acces-
for a living, but from the heart.
Aeberhard, VIU’s Creative
sories to jackets. The design by
For Johan there was no doubt;
Director. Each individual pair
Philipp Schenk-Mischke and
he loved liquorice and thought
is then handcrafted at a tra-
Maximilian Herr was custom
that an entire new world of
ditional manufacturer in the
made to invite visitors to take
ANDREAS MURKUDIS 81
pleasure lay hidden in the raw
Italian Dolomites. Sunglasses
part in the experience, and this
Potsdamer Strasse 81
liquorice root. Today LAKRIDS
start from € 145, prescription
is achieved through interac-
BY JOHAN BÜLOW is a
glasses from € 165. Designed in
tions with analogue and digital
famous brand of luxury confec-
Switzerland with great attention
mediums that are carefully lo-
tionery and new Nordic cuisine.
to detail – handmade in Italy.
cated in and around the store.
COMME DES GARÇONS BLACK SHOP & POCKET SHOP
Potsdamer Strasse 77 | 79 &
Budapester Strasse 38–50
Alte Schönhauser Strasse 47
Linienstrasse 115 | Mitte
Schöneberg & Mitte
RED WING WOMEN’S STORE NEW
Brunnenstrasse 6–7 &
Torstrasse 109 | Mitte
BIKINI BERLIN Budapester Strasse 38–50
POP UP AT VEKTOR NEW DESIGNER SAMPLE SALE
Torstrasse 67 Mitte
Gormannstrasse 23 | Mitte
78 HORIZN STUDIOS
Alte Schönhauser Strasse 33 | 34
Potsdamer Strasse 81a | Haus J
KAUF DICH GLÜCKLICH
DAS NEUE SCHWARZ
Rosenthaler Strasse 17 | Mitte
Gerichtstrasse 22 | Wedding
MARCEL OSTERTAG NEW
DO YOU READ ME?!
VANS ZOOPER STORE
Kleine Hamburger Strasse 15
Budapester Strasse 46
Charlottenburg | www.vans.de
REBECCA CONCEPT STORE There is a very special boutique on the popular Alte Schönhauser Strasse in pulsating
Berlin Mitte. At REBECCA
Alte Schönhauser Strasse 3
LENA’S LOVELY VINTAGE BOUTIQUE NEW
Schönhauser Allee 6 | 7
CONCEPT STORE, women
Lützowstrasse 92 | Tiergarten
can dive into a luxurious
dressing room with a handpicked selection of fashion and accessories. The enchanting
CITY JEANS BY HANS
furnishings and playful details
Muskauer Strasse 41
take visitors on a trip into the
exciting world of young couture.
www.hans-berlin.com Alte Schönhauser Strasse 41 Mitte
SUPER CONCEPT SPACE
Potsdamer Strasse 81–83
Budapester Strasse 50
Wilmersdorfer Strasse 73
Oderberger Strasse 60
AA-COLLECTED Skalitzer Strasse 77
WOOD WOOD & WOOD WOOD ANNEX
FOR INFORMATION ON ALL
Budapester Strasse 38–50 Charlottenburg
Rochstrasse 4 & 3 | Mitte
OTHER SHOPPING SPOTS,
NA TIGHITA AL | D A
AGA MLY NEWS |Z
MRIO RE N
HOOK UP. E INSPECIALS
#O PI NI ON LE
SINCE 1975 BE UP TO DATE
#N EW SL ET TE R# AP PM AG AZ IN E# HI GH LY FA SH IO NM IN DE D
T PIRATION & ORIENTATION#FASHION INTERNATIONAL BREAKING NEWS
FABRICS, BRANDS, RETAIL, AGENCIES, INTERNATIONAL FASHION TRADE SHOWS
A MEDIA BRAND OF
ND U I D I M M EG ON Y ISI C E M AT LD N A N O TIM IO T N A UL RN IO E E T IN SH TH FA M # NI E #D E AK
E ON N I L ER AL -EV # 4 E RS
OBJEKTE UNSERER TAGE NEW
By appointment only!
Oranienburger Strasse 21
Lindower Strasse 18 | Wedding
Tempelhofer Ufer 1
BEYZA’S TEMPLE NEW
81 ORIGINAL IN BERLIN Karl-Marx-Allee 83 Friedrichshain www.originalinberlin.com
PARKHAUS Schröderstrasse 13 Mitte www.parkhausberlin.de
TYPE HYPE Rosa-Luxemburg-Strasse 9–13 Mitte www.typehype.com
HOTEL ULTRA Torstrasse 155 Mitte www.hotelultra.de
GRANIT Rosenthaler Strasse 13 Mitte
Urban Industrial © Peter Gesierich
URBAN INDUSTRIAL is the
The DOPO DOMANI show-
place to find unique items for
room is located in a listed
your home, hotel or restau-
baroque town house in
rant. The company has years
Charlottenburg and has an
ANDREAS MURKUDIS 77
Potsdamer Strasse 77
J&V VINTAGE FURNITURE
of experience in sourcing and
unassuming exterior. Like
restoring old vintage items.
a home. This is intentional.
With a 1,000 m 2 showroom
This is no furniture store but
and workshop located at No. 13
a home for fine furnishings,
Hasenheide, they have the space
with fully-furnished and
to make everything possible.
designed living areas. Design
Dream of creating your own
classics mix with progressive
table? URBAN INDUSTRIAL
interior designers – curated
can make it happen! Seen a
and staged by Arno Schneider,
special lamp you can’t stop
founder and owner of DOPO
thinking about? Let the team
DOMANI. DOPO DOMANI is a
find it for you!
member of the *designalliance.
ARGOT LIFE STORE
B&B ITALIA BRANDSTORE
FOR INFORMATION ON ALL
OTHER INTERIOR SPOTS,
BOUTIQUE CHANEL BEAUTÉ NEW
Rosenthaler Strasse 37
DODO’S BLOW DRY BAR
Neue Schönhauser Strasse 11
Rosenthaler Strasse 66
Hotel The Weinmeister
Weinmeisterstrasse 2 | Mitte
Rosenthaler Strasse 40 | 41
83 LE LABO
OLIVIN WELLNESS LOUNGE SAUNA
Alte Schönhauser Strasse 26
Schönhauser Allee 177
ZEITWUNDER AM SAVIGNYPLATZ
Grolmanstrasse 27 | 28
HAUT & SEIN
TREAT COLLECTION BEAUTY LOFT
Schönhauser Allee 55
Alexanderplatz 9 | Mitte
Rosenthaler Strasse 40 | 41
THE DIFFERENT SCENT
SHAN RAHIMKHAN – RED CARPET READY Red carpet ready is SHAN RAHIMKHAN’s latest beauty hotspot. Over 200 m2, guests
can indulge in beauty treat-
ments that offer instant trans-
formation, along with hairstyl-
ing, make-up and manicures – a perfect match to shine on the red carpet, at a party or
SHIJIN BEAUTY & SPA
a dinner. Professional treat-
ments in personal suites and a
specially created new skincare
line provide a spa experience that delivers maximum effect in next to no time.
FINE & DANDY
Alte Schönhauser Strasse 48
SUSANNE KAUFMANN BOUTIQUE SPA AT DAS STUE
Lychener Strasse 43
Drakestrasse 1 | Tiergarten
AVEDA EXPERIENCE CENTER
FRAU TONIS PARFUM
OLE BERLIN BOUTIQUE SPA
Rosenthaler Strasse 40 | 41
ADLON SPA BY RESENSE
FOR INFORMATION ON ALL
Soho House Berlin
OTHER WELLBEING SPOTS,
Torstrasse 1 | Prenzlauer Berg
BEETS & ROOTS NEW
THE STORE KITCHEN
Soho House Berlin
Budapester Strasse 40
Torstrasse 1 | Prenzlauer Berg
FUNKY FISH NEW
Progressive European Cuisine
Potsdamer Strasse 58
KIN DEE Thai
AL CONTADINO SOTTO LE STELLE
Auguststrasse 36 | Mitte
THE FLYING MONKEY
Open Minded Cuisine
Asian | Dim Sum Bar
What does open-minded cui-
BRASSERIE COLETTE Tim
‘Dim Sum’ = ‘to touch the
sine that blends Korean, Japa-
Raue is located directly op-
heart’. Taste the finest selec-
nese and European flavours
posite KaDeWe at 5–7 Passauer
tion of Asian-style tapas &
look like? We take a peek at
Strasse and is open for both
the menu: braised lotus, snow
lunch (Mon-Sun, 12–3 pm)
The small dishes are perfect for
crab and marinated beef fillet
and dinner (Mon-Sun, 6–11
sharing and mean guests can
Bernauer Strasse 71 | 72
are all prepared in the open
pm). The menu offers clas-
sample plenty of what’s on of-
kitchen. The team led by Head
sic French brasserie cuisine
fer – sharing is caring, right?
Chef Raphael Schünemann,
complete with all the visual and
Offering exquisite drinks and
previously Head Patissier at
aromatic hallmarks of a Tim
cocktails, this is the ideal set-
Reinstoff, delights in conjur-
Raue gastronomic experience.
ting for a night out to remem-
ing up a seemingly endless
Inside you’ll find a modern take
ber. It also features an elegant
array of spectacular dishes.
on classic brasserie design.
modern interior and is located
Potsdamer Strasse 91
The restaurant boasts con-
temporary furnishings and
Passauer Strasse 5–7
famous ‘Mauerpark’. Let the
art: a treat for all the senses.
lights Dim Sum.
within walking distance of the
www.brasseriecolette.de Monbijouplatz 11
Französische Strasse 47 Mitte www.borchardt-restaurant.de
CHICAGO WILLIAMS BBQ
Hannoversche Strasse 2
NIGHT KITCHEN BERLIN NEW
TO BEEF OR NOT TO BEEF
Heckmann-Höfe | Mitte
Located in an old brick build-
Situated in Prenzlauer Berg,
As part of its mission to promote
ing in Kreuzberg that has
RAWTASTIC is the only
authentic Italian food and meat
been turned into an artistic,
fully raw vegan restaurant in
culture, TO BEEF OR NOT TO
urban setting, SAGE Restau-
Berlin. The creative team is ex-
BEEF works closely with Italian
rant features creative cuisine
tremely passionate about food,
star butcher Dario Cecchini
Vietnamese | Vegan
and a colourful mix of guests.
serving delicious, healthy
and other suppliers to provide
Open every day from 6 pm, you
alternative versions of classic
specialty meats of the h ighest
can choose from a constantly
dishes. Our raw vegan pizzas
standard. The menu ranges
updated menu of meat, fish
are hugely popular: you can
from signature steaks, like the
and vegetarian dishes from
try our ‘Cheddar’ Funghi or
Bistecca alla Fiorentina and
all over the world. Its owners
Pesto M ozzarella. If you have
Panzanese, to Italian classics,
are also running the famous
difficulty choosing, we offer a
seasonal sides and vegetarian
SAGE Club at the Heinrich-
tasting plate with five tapas-
options. A 100-strong wine list
Heine-Strasse subway station
style versions of our most
is on offer to complement the
popular dishes. Open every
Oranienburger Strasse 32
evening, Rawtastic also serves
Köpenicker Strasse 18–20
fine Italian wines and home-
made kombucha to accompany
International Friedrichstrasse 105b
Danziger Strasse 16
ROY & PRIS
American | Deli
87 RYONG Vietnamese Torstrasse 59 Prenzlauer Berg www.ryong.de
QUY NGUYEN NEW Vietnamese | Vegan Oranienburger Strasse 7 Mitte www.quynguyen.de
DISTRICT MÔT Vietnamese Rosenthaler Strasse 62 Mitte www.districtmot.com
KHWAN Thai Revaler Strasse 99 Friedrichshain www.facebook.com/khwanberlin
LODE & STIJN
RESTAURANT ODERBERGER NEW
MINE RESTAURANT WINE BAR
Lausitzer Strasse 25
Oderberger Strasse 57
CODA International | Dessert Bar The dessert-and-drink experi-
Opened a year ago in Meineke-
ence: exceptional fine dining
strasse, a side street of the
and a new style of cuisine creat-
famous Ku’damm, MINE is a
ed using patisserie techniques.
restaurant that represents a
Berlin’s first and only dessert
modern take on classic Italian
restaurant serves up a special
Am Falkplatz 5
food. CHIC ITALIAN as it’s
kind of modern meal: six
described by Berlin Edition of
courses, each paired with the
the Louis Vuitton City Guide.
perfect drink, served in a re-
The menu lists an array of
laxed, contemporary setting in
sophisticated dishes, while the
trendy Neukölln. CODA is not
interior impresses with its
just the go-to dessert bar for a
stylish interplay between
spontaneous late-night treat.
Rosenthaler Strasse 38
simplicity and elegance. This
This is a unique fine dining
wholesome concept is comple-
spot for a light yet substantial
mented with WINE next door,
Berlin’s smallest wine bar, perfectly tailored for a private
dinner for 6 guests.
WHAT DO YOU FANCY LOVE NEW
SALE E TABACCHI
International | Café & Deli
International | Breakfast
88 PAPPA E CICCIA
Italian | Organic
Japanese & Peruvian
Schwedter Strasse 18
NOBELHART & SCHMUTZIG
German & French
THE KLUB KITCHEN
UPSIDE DOWN NEW
LE PETIT ROYAL
Asian & European
Köpenicker Strasse 174
TO THE BONE NEW
Asian | Burger
International | Vegetarian
Hawaiian | Poké Bowls
Oranienburger Strasse 7
Inspired by the regional cuisines
of Northern Italy, TO THE BONE offers a contemporary take on traditional recipes
3 MINUTES SUR MER
from the region. Beef filet with
yuzu-glazed carrots and miso
Oranienburger Strasse 69
Potsdamer Strasse 85
butter, or bone marrow with
oxtail confit, are some of the
dishes featured, together with homemade pasta and signature steaks from specialised Italian
WIRTSHAUS ZUM MITTERHOFER
MOZZARELLA BAR & BOTTEGA
meat suppliers. An extensive
wine menu and a selection of
signature cocktails are also
available to round off the menu.
www.893ryotei.de Torstrasse 96 Mitte
International | Deli
Muskauer Strasse 1
MURET LA BARBA
ON ALL OTHER
Rosenthaler Strasse 61
EATING SPOTS, SEE
Taste and Toast
Bikini Berlinâ€™s all-new food market serving culinary delights from over 10 different countries Bikini Berlin Concept Shopping Mall
BAR SAINT JEAN
Potsdamer Strasse 91
GIN & TONIC BAR
Große Präsidentenstrasse 6–7
THE COVEN BAR
REFINERY COFFEE NEW
Kleine Präsidentenstrasse 3
An den Treptowers 10
GQ BAR BERLIN NEW
Patrick Hellmann Schlosshotel
Brahmsstrasse 10 | Zehlendorf
91 BAR FAHIMI Skalitzer Strasse 133 Kreuzberg www.fahimibar.de
AUNT BENNY Oderstrasse 7 Friedrichshain www.auntbenny.com
PROVOCATEUR BAR Brandenburgische Strasse 21 Wilmersdorf www.provocateur-hotel.com
THE BARN Auguststrasse 58 | Mitte Kurfürstendamm 18 | Charlottenburg www.thebarn.de
SALON ZUR WILDEN RENATE Alt Stralau 70 Friedrichshain www.renate.cc
NO FIRE NO GLORY
JOURNEY INTO THE NIGHT NEW
CLUB DER VISIONÄRE
Utrechter Strasse 38
NO FIRE NO GLORY: speciality
coffee and the best breakfast in
JOURNEY INTO THE NIGHT
Prenzlauer Berg. This spot only
is the trendiest and possibly the
uses coffee beans that have been
most outstanding design bar in
harvested by hand, purchased
West Berlin. The JOURNEY
directly from the producer and
menu offers unique, self-made
roasted in small drum roasters
signature cocktails, plus tra-
at two micro-roasteries:
ditional ones like an espresso
‘Bonanza’ (BLN) and ‘Coffee
martini. It’s a worthy destina-
Collective’ (CPH). Cappuccinos
tion in its own right. It’s not
KÜCHE BAR NEW
are made using organic milk
immediately obvious how to find
Tempelhofer Ufer 16
from the Brodowin eco-village.
it at street level; look under the
All the cakes are baked in-house
arches of the S-Bahn. The décor
and a hot breakfast menu,
is authentically out of this world,
featuring avocado on toast, eggs
a jungle feel accompanied by
Benedict and pancakes, is served
taxidermy and not forgetting the
until 2 pm.
great ambience and music.
WAGNER COCKTAIL BISTRO NEW
Potsdamer Strasse 102
BUCK & BRECK
HOUSE OF WEEKEND Alexanderstrasse 7 Mitte www.houseofweekend.berlin
PRINCE CHARLES Prinzenstrasse 85f Kreuzberg www.princecharlesberlin.com
ANITA BERBER Pankstrasse 17 Wedding
JOHN MUIR Skalitzer Strasse 51 Kreuzberg www.johnmuirberlin.com
SOLAR is Berlin’s viewing plat-
Situated beneath the luxuri-
form for creatives and visionar-
ous Hilton Hotel at Gendar-
ies. The menu presents outstand-
menmarkt, this club certainly
ing classics and fresh creations
feels right at home in Berlin,
PAULY SAAL BAR
with regional ingredients from
a city bursting with contrast.
Revaler Strasse 99
mostly organic sources. This is a
Opened in November 2015,
venue that offers enjoyment for
the venue was designed and
all the senses and a real insider
realised by the world-famous
tip. Climb just one flight of a
architects at studio karhard.
spiral staircase and the 17th-
A puristic urban feel meets
floor Sky Lounge awaits, serving
industrial design details in a
up a spectacular 270° view. There
progressive yet casual atmos-
is art and design spread across
three floors – from Berlin's only DJ elevator through to video
installations and urban art.
SOHO HOUSE BERLIN
Budapester Strasse 40
MEIN HAUS AM SEE
Rosenthaler Strasse 9
NEUE ODESSA BAR
FOR INFORMATION ON ALL
Vor dem Schlesischen Tor 3
OTHER DRINKING SPOTS,
Oderberger Strasse 57
MOTEL ONE UPPER WEST
HOTEL ORANIA NEW
Köpenicker Strasse 80–82
SOHO HOUSE BERLIN
Stralauer Allee 3
Warschauer Strasse 39–40
LULU GULDSMEDEN HOTEL NEW
Potsdamer Strasse 67
SELECT HOTEL BERLIN THE WALL
ELLINGTON HOTEL BERLIN
MAX BROWN KU’DAMM
The SELECT HOTEL BERLIN
Centrally located in the west of
MAX BROWN is a social
THE WALL, is located on one
the city next to luxury depart-
meeting space for lovers and
of the most famous city squares
ment store KaDeWe, the
explorers of the local life who
THE MANDALA SUITES
in all of Europe. 170 modern
ELLINGTON HOTEL BERLIN
are looking for an authentic
and generously furnished
is the perfect address for a stylish
city experience, located in
rooms and apartments in 4-star
visit. The listed building from
the heart of Berlin’s Charlot-
category await guests. With its
the Golden Twenties offers 285
tenburg district. Catering to
unique mix of creativity, culture
bright rooms and suites, each
the urban travelers’ essential
and business, an overnight stay
with an open bathroom concept.
needs, MAX BROWN is a
in this new SELECT HOTEL
The DUKE Restaurant treats
place for likeminded travel-
in Berlin’s historic center be-
guests to the highest standards in
lers, looking for an afford-
comes a special experience.
a casual setting, whilst the DUKE
able, yet cool stay.
Bar & Lounge and E LLINGTON
Summer Garden are famed for
their jazzy cocktails.
HOTEL I31 Invalidenstrasse 31 Mitte www.hotel-i31.de
Joachimsthaler Strasse 31–32
Nürnberger Strasse 50–55
HOTEL ADLON KEMPINSKI
HOTEL DE ROME
Brandenburgische Strasse 21
Unter den Linden 77
HOTEL BERLIN, BERLIN
FOR INFORMATION ON ALL
Französische Strasse 30
OTHER SLEEPING SPOTS,
Visit our Premium booth, Luckenwalder Str. 4 – 6, Januar y 16 –18 th