BEAUTY
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Embryolisse cream: even Net-à-Porter sells it. Or the Bioderma Sensibio micellar water. Nobody seems to wash their face with tap water any more. Thanks to thousands of blog posts and videos, you can now find these products in nearly every bathroom cabinet worldwide.
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The most hyped beauty brand right now is definitely the eponymous makeup and cosmetics universe of Charlotte Tilbury, queen of the glow. With years of experience as a celebrity makeup artist and BFFs like Kate Moss, she’s on the inside track. Every product is a money spinner, be it the Filmstar Bronze & Glow or Charlotte’s Magic Cream. Not a day goes by without the beauty blogosphere and vlogosphere raving about her products.
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© Byredo
Beauty is not a trend; beauty has become a global lifestyle staple that stands on an equal footing with fashion. More and more sales and press agencies who used to deal with fashion are complementing their portfolios with cosmetic brands as demand for beauty items is growing faster than ever before. If you are still hesitant, you may be the last one to jump on the bandwagon. These days it’s rare to find a fashion blog that doesn’t feature lavishly a rranged beauty still lifes, a YouTube channel without makeup tutorials galore, an I nstagram #ootd (outfit of the day) that doesn’t mention the lipstick brand and colour, or a concept store without exclusive niche perfumes and scented candles. Life is full of beauty. And full of bloggers and vloggers, who provide us with beauty news and exciting products every day anew. A click on the affiliate link brings us directly to the next online shop where we blissfully place the object of our desires into our shopping cart. Never before has there been such an i mmense offer of beauty products, and each day new brands arrive on the scene – vegan, organic, cruelty-free, infused with moonlight or special crystals, yadda, yadda, yadda. And, of course, there is #trending. Take French pharmacy products that seem to feature in almost every beauty blog. One example is the
The dernier cri in the beauty world looks like a miniature breast implant, but is used to apply makeup: the SiliSponge from Singapore. If you search for this item on YouTube, you will get around 63,500 results. Wow. The power of social media! It’s a fierce competitor to the famous beautyblender (for those who don’t know, it’s a makeup sponge). Of course, similar products have followed, like the Heme Baby Q applicator from Taiwan. And then there is K beauty (with a capital K, like Korea). Korean women are known for their strict skincare routine, which seems to be a national obsession. The funny packaging makes you forget the Ch
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gross ingredients, like snail slime or snake poison, and the variety of masks they offer is huge. Perfume-wise, the last decade saw a boom in niche perfumery. The three most talked about brands from the niche market on social media are Byredo, Le Labo and Escentric Molecules. Their scents have become cult perfumes. For years, the whole fashion world – every fashion store and showroom – smelled of Molecule 01 by Escentric Molecules of Berlin-based perfumer Geza Schön. Then suddenly the streets of New York and LA began to