BBB eNewsletter March 2023

What’s New?

Letter from the CEO:

As you work toward your business’s ambitions, BBB is here to provide meaningful and competitive value. This edition of the eNewletter provides articles to assist your business in meeting marketplace challenges. I trust you will find them beneficial.

Continuing the monthly series “TrendsAccelerating an Industry Forward” features theAuto Repair Industry with a featured report link on page 4 with the Read Industry Report button.

A“Customer First Mentality” is an important step in maintaining your customer service platform. Review the “Four Game Changers” on building a loyal customer base on page 5.

Get started upgrading your technology edge with exclusive discounts to BBBAccredited Businesses on select Dell-branded products and select Logitech products. Click to button on page 16.

BBB works hard to provideAccredited Businesses with a meaningful edge in becoming aTrusted Better Business.

Appreciatively,

Blair Looney President/CEO BetterBusinessBureauServing

BBB INDUSTRYREPORT

4 TRENDSACCELERATING THE AUTO REPAIR INDUSTRYFORWARD

Despite the shocking news about California’sACC II zero-emission requirements, four distinct trends are driving the auto repair industry’s CapitalizedAnnual Growth Rate (CAGR) to over 5% for the next five years (1). Garage and shop owners leveraging these emerging trends today can expect to increase their sales and grow their customer base moving forward.

REPORT

THE BASICS OF BBBACCREDITATION BENEFITS

BBBAccreditation comes with tools and resources that help businesses build strong relationships with customers, peers, industry groups and employees. BBBAccreditation offers varied benefits that can help your business be better.

PERSONALIZED BUSINESS PROFILE ON BBB.ORG

You can customize your BBB Business Profile to reflect the description of your business, products/services, refund policies, hours of operation, and service area.Add multiple photos, company logo, and videos, to create a unique and long lasting first impression! Photos, videos and links are critical for marketing on the internet.

BBB DYNAMIC SEAL

If you have a website, you need a BBB Dynamic Seal! It assures your customers that your company meets strict BBB standards, and that yours is a site they can trust!

BBB GET-A-QUOTE

Is a lead generating program consumers may access through our website to request price estimates for products and services. We send the actual proposal to Accredited Businesses that could fulfill the request for an opportunity to gain a new customer.

Take full advantage of BBB Customer Reviews. Ask your customers to post their review for you! We review the submissions to make sure they are truly your customerbeforetheyareposted.

THE CEO FORUM GROUP

BBB has a new program that allows Accredited Businesses the benefit of thought leadership content and insight. Through in-depth interviews with over 1,000 top CEOs, The CEO Forum Group brings expertise from across the nation that you can use in your business. Included with your FREE membership at The CEO ForumGroup:

● Access to thousands of interviewswithTopCEOs

● New CEO interviews every week

● WeeklyCEOSurveyReport

● Access to special quarterly CEOSummitevents

● TheCEOForumMagazine

Visit The CEO Forum Group to learn more.

CERTIFICATE

The BBB logo is a long-established sign of ethical business. Proudly promote your honest, reliable business practices by displaying your BBB decal and certificate in your business, or wherever you are operating.

BETTER BUSINESS TOOLBOX

A business management system that keeps multiple digital tools in one platform to easily manage your online presence. This system is a-la-carte, which allows businesses to customize digital products and only pay for what they need without getting tied into contracts with pricing at or below marketrate!

Servicesinclude:

● WebsiteBuilder

● SocialMediaManager

● LeadGeneration

● EmailMarketing

● E-CommercePlug-ins

● SEO&CRMTools

VisitBBB.org/Toolboxtolearnmore

A Weekly Column in the Fresno Bee where CEO & President, Blair Looney answers questions asked by consumers looking for advice.

Q: Hello, I have a sort of weird thing to write to you about and might just be overthinking things. I was buying gas the other day while on the road for work, and as I put my card into the reader on the pump, it got kind of stuck. I had to tug at it to pull it out, but that’s about it. I didn’t think about it til later, but I can’t help but have a bad feeling about the whole ordeal. So after a cursory google search, I learned about something called a “credit card skimmer.” I guess it’s a device that scammers use to steal information? I don’t know if the pump I used had one, but what should I do on the off-chance that I did encounter it?

A: Hello, and thank you for checking with me just to be sure. Better Business Bureau encourages the public to do the following in order to protect themselves from becoming a victim of this type of scam:

Keep a close eye on your bank and credit accounts. Check your online statements regularly to make sure there are no suspicious charges. If you see any, report them to your bank or credit card company immediately. Use the customer service number on the back of the card to be sure you are reaching the real company and not an imposter. Make sure you contact the bank, merchant and your card issuer if you ever suspect your card has been compromised.

Be wary if your card gets stuck in a chip reader. If the reader seems to have a tighter-than-normal grip on your card, there could be a shim inside.You may want to cancel your transaction and notify the business.

Use contactless payment methods. Contactless payment methods are not vulnerable to shimming.Try using "tap-and-go" features on your credit card instead of swiping or inserting your card.You can also use contactless mobile services such asApple Pay or

Samsung Pay to tap and pay.

Go inside to a teller to withdraw cash at a bank.

UseATMs in banks rather than more vulnerable stand-alone machines.

Cover the keypad with your hand when entering your PIN.

Don’t proceed if you feel resistance when the card is inserted.

Regardless of whether or not you did indeed encounter a trap laid by scammers, it always pays to be wary of things out of the ordinary like that.At the very least, you should contact the gas station you were at and let them know their pump(s) might be tampered with. In addition, as previously mentioned, you’ll probably want to monitor your card activity for a while. If you see something suspicious, let your bank know immediately. For more information on credit card skimmers and other scams to be on the lookout for, I would recommend visiting BBB.org.And whenever you encounter a scam, be sure to report it with BBB at BBB.org/ScamTracker.

News & Media

Watch Out Wednesday: Scam targets job seekers

This week the latest jobs report said that around 310,000 jobs were added in January across the nation but on this Watch Out Wednesday, the Better Business Bureau is warning those looking for a job.ABBB report found that job scams have increased over the past few years.The organization warns people to always verify employment offers.

READ HERE

7 ways to market your local business on a low budget

Marketingisanecessityforbusinessesofalltypesandsizes.However,smallbusinessesmay onlysometimeshavealargeenoughbudgettolaunchamassivecampaign.Thegoodnewsis thatyoudonotneedahugebudgettomarketyoursmallbusinesssuccessfully.

Revocations

On 2/22/2023 BBBAccreditation for the following businesses was revoked by the BBB's Board of Directors due to its failure to adhere to the BBB requirement thatAccredited Businesses meet and abide by.

Standard 6A. Provide a response to each complaint that Is professional, addresses all significant issues raised by the complainant, includes appropriate evidence and documents supporting the business' position, and explains why any relief sought by the complainant cannot or should not be granted.

Standard 6. Address disputes forwarded by BBB quickly and in good faith.

Unanswered Complaints

BBB assists in the resolution of disputes between businesses and consumers who have had a marketplace relationship. BBB is an impartial party in the process, and BBB professionals facilitate and foster ethical communication between the parties to try and resolve the dispute. For a list of businesses with one or more unanswered complaints in the last 45 days click HERE.

1. ADoor Company

2. Auto Depot

3. GoodguyA/C, Inc.

4. Leon accounting & Tax Services

5. AnnanSys, Inc.

6. Turcios Marble & Granite Sale

The CEO Forum Group

Exclusive BBBAccredited Business Benefit

BBB is committed to building better businesses and advancing trust in business. One important way to accomplish this is by partnering with other like-minded organizations and groups to work together to achieve a common goal.

BBB has a new partnership withThe CEO Forum Group (CEOFG) that allows our BBBs and theirAccredited Businesses the benefit of thought leadership content and insights.Through in-depth interviews with over 1,000 top CEOs,The CEO Forum Group brings expertise from across the nation that you can use in your business.

This partnership aligns with BBB’s goal of building better businesses and advancing trust in business with TCEOFG’s goal of disseminating wisdom from CEOs to elevate business, the economy, and society.

As a benefit ofAccreditation, ourAccredited Businesses have access toThe CEO Forum Group’s content at no charge (a value of $195, annually). Every Wednesday you will receive a new CEO video interview that includes the transcript and polls.Accredited Businesses will also have access to the CEO Institute Library, which allows you to access all of the interviews with CEOs.

Sign up today for this free benefit today by visiting institute.theceoforumgroup.com/iabbb-partners-membership

MAR 30 THUR

Upcoming Events

Webinar: Importance of Cybersecurity

Attendthislivewebinartolearneverythingyouneedtoknowto protectyourbusinessandemployeesfromcyberattacks.

ViewEvent

APR 22 SAT

Shredding Event at Fresno High School

Protectyourselffromidentitytheft,andshredyourdocuments! JoinusatFresnoHighonSaturday,April22.

ViewEvent

Clovis Shredfest 2023

MAY 20 SAT

Protectyourselffromidentitytheft,andshredyourdocuments! ThisClovisCityWideCommunity-levelidentityprotectionevent featuresFREEon-sitedocumentdestruction.

ViewEvent