The Point Fall-Holiday Merchant Guide

—— Fall-Holiday Merchant Guide —

— Table of Contents —

Intro . . ............................................................................... 4 Public Relations. . .............................................................. 5 Influencer Partnership. . ..................................................... 6 Social Media.................................................................... 8 On-Site Events . . ...............................................................10 Virtual Events..................................................................12 Advertising. . ....................................................................14 Opportunities.. .................................................................20 Coming Soon.. .................................................................21 The Pick-Up....................................................................22

— Fall-Holiday 2020 at The Point — As Fall comes to an end and we gear up for the holidays, we continue to remind our community of The Point and everything it has to offer. Through influencer partnerships, events both in-person and virtual, advertising, and The Pick-Up, we’re continuing to draw the community back into The Point and into your shops and restaurants. #GETTOT H EPOIN T

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— Public Relations — Media Coverag e

We’re keeping your businesses top-of-mind in the community through continued partnerships with local media and influencers.

The Point in El Segundo Is the Ultimate Al Fresco Dining Destination

Former Downtown Manhattan Beach Restaurant To Open At The Point

Locale Magazine

CA Patch

READ STORY

READ STORY

September 15, 2020

October 22, 2020

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— Influencer Partnership — OCTOBER 2020

@losangelesfoodiegirl (37.4K) Dining Collab with HopDoddy 208 likes 7 comments

@shoes_and_sashimi (13.3K) Dining/Retail Collab with True Food Kitchen and OuterKnown 164 likes 30 comments

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— Influencer Partnership — OCTOBER 2020

@thedailyjenny (55.7K) Dining/Retail Collab with True Food Kitchen and Rabbit Ladders

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— Social Media — We’re using targeted Instagram posts & sponsored ads to promote your businesses and draw the community into our center for the holiday season. @thepoint_sb – 4,489 followers

33 likes 5 comments

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— Social Media — 54 likes 1 comment

29 likes 1 comments

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— On-site Events — Flower Truck LA Pop-Up Event

Saturday, November 14, 1:00 pm - 3:00 pm, Near the main entrance Flower Truck LA will travel to The Point to sell beautiful flower arrangements to shoppers in an Instagrammable setup.

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— On-site Events — Holiday Snow Flurries

November 27 – December 23, 6:00 pm - 8:00 pm (Fridays & Saturdays) Join us November 27 – December 23 on every Friday and Saturday from 6pm – 8pm for Magical Snow Flurries happening every 30 minutes! Plus, every night from December 20 – 23.

Snow Flurries will take place on the grass.

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— Virtual Events — Pop-Up Dance-Cardio Class Sunday, November 22, 9:30 am

Join Shine Studio at The Point for a COVID-SAFE, Dance-Cardio Pop-Up.

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— Virtual Events — November Virtual Kids Club with Andy Z Thursday, November 19, 11:00 am

Kids of all ages are invited to join this Instagram Live Takeover on @thepoint_sb for a Cyber Jam Session with Andy Z!

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— Advertising — Southbay Magazine Holiday Gift Guide We have a partnership with Southbay Magazine for a print-spread in their holiday wish list (November issue).

This year it’s all about SHOPPING LOCAL! The Southbay magazine Holiday Wish List receives promotion across Southbay’s highly engaged media channels - print, social and digital in the weeks leading up to holiday.

Holiday Wish List Exposure Print: Each participating retail store includes their favorite holiday gift giving products in a spread gift guide layout.

• 108K readership • 27K circulation • Magazine is mailed to 27K highest valued homes in the South Bay Social: Instagram Story posts with product swipe-ups to your website + highlight reel live for 1 year.

To view last year’s Wish List click here.

• 24.7K followers Email: Online gift guide promoted via (2x) dedicated emails.

• 7,500+ subscribers Website: Gift guide receives prominent presence and lives on our southbay website with product click-thru’s to your website lives online for 1 year.

• 19.9K monthly page views

Total Impressions: 739,812

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— Advertising — Where Magazine November/December

Email & Web Listing Displayed to 48,000 monthly visitors on SoCalPulse.com.

9” x 10” Full Page Print Ad 55,000 copies circulated to 247,500 monthly readers

600px x 90px Weekend Roundup Email Banner Distributed to 14,200+ email subscribers with a 20% open rate.

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— Advertising — LOCALE Magazine November/December

360px x 720px Skyscraper Banner Ad Exposure to 200,000+ website visitors per month

600px x 50px Online Ad Exposure to 200,000+ website visitors per month

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— Advertising — LOCALE Magazine 2020 Holiday Wish List from The Point

3 27 Miles Essie Crewneck Sweater $253

escape + shoppe /// guide

10 Blanket Shirt $148

PLANET BLUE www.shopplanetblue.com

U nder the Tree

11 Freida Gold Multi Strand Necklace $78

OUTERKNOWN www.outerknown.com

KENDRA SCOTT www.kendrascott.com

The Point in El Segundo Is a One-Stop Shop for Everyone on Your List

12 S.E.A. Suit $168

PHOTOGRAPHED BY: JOHN GLOVER

OUTERKNOWN www.outerknown.com

2 The Mercury Necklace

by Vanessa Mooney $60 PLANET BLUE www.shopplanetblue.com

1 Celestial Boater Lack of Color Hat $190

4 Ivory Fringe Sweater $38.99 NO REST FOR BRIDGET www.norestforbridget.com

5 Flynn Vegan Leather Jacket $94.99

PLANET BLUE www.shopplanetblue.com

NO REST FOR BRIDGET www.norestforbridget.com

13 The Bourbon Collection Gift Set $39.95

SUGARFINA www.sugarfina.com

16 Medium Chunky Hoops by Tai Jewelry $80

14 MOTHER The Insider Crop Jeans $258

PLANET BLUE www.shopplanetblue.com

PLANET BLUE www.shopplanetblue.com

6 Freida Vintage Gold Linear Earrings $98

15 Huge Bashful Bunny $60

KENDRA SCOTT www.kendrascott.com

RABBIT LADDERS www.rabbitladders.com

17 Vespa $200

RABBIT LADDERS www.rabbitladders.com

7 Kaia Bangle Bracelet $118 KENDRA SCOTT www.kendrascott.com

8 Pop The Champagne Gift Set $64.95 SUGARFINA www.sugarfina.com

All Gifts Available at

9 Goji Tarocco Orange Voluspa Candle $24.20

THE POINT 850 S Pacific Coast Hwy El Segundo, CA 90245 310.414.5280 www.thepointsb.com

NO REST FOR BRIDGET www.norestforbridget.com

LOCALE MAGAZINE 89

88 LOCALE MAGAZINE

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— Advertising — LA Parent Magazine Holiday Snow Flurries

The Beach Reporter Holiday Snow Flurries

Holiday

SNOW FLURRIES November 27 - December 23

ENJOY MAGICAL SNOW FLURRIES AT THE POINT! Snow Flurries will occur on the grass.

6:00 pm – 8:00 pm Fridays & Saturdays

Snow Flurries start every 30 minutes.

Plus Every Night from December 20-23!

850 S. Pacific Coast Highway, El Segundo, CA 90245 ThePointSB.com

10.25” × 14.25” Full Page Print Ad Distributed to 44,000 area homes and racks.

3.58” × 9.875” Print Ad Print ad featured in 150,000 issues throughout Los Angeles. E-Blast sent to 10,000 subscribers.

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— Advertising — The Point October Eblast

Sent to 7,700+ subscribers each month highlighting what’s new & happening at The Point.

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— Opportunities — Make sure to tag @thepoint_sb in your social media content so we can re-share. Keep us inthe-know of any upcoming events or campaigns so we can market them for you on our website and social media.

ThePointSB.com

@thepoint_sb

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— Coming Soon — Paper Source Paper Source will open in November 2020 offering custom stationary products, unique gifts, crafts, party supplies and more.

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— The Pick-Up — The Pick-Up is a branded curbside (or dedicated parking space) program for customers to easily pick-up orders from our shops and restaurants. The program creates clearly designated contactless pick-up spaces to support our customers at various comfort levels as they seek to begin revisiting our center, and most important, shopping, dining, and booking appointments with each of you.

The Pick-Up should be considered a resource in your larger toolkit, as you welcome customers back for either a first return visit, or for more frequent visits. However they place an order with you – online, via email, over the phone, or through your social channels, merchants should work directly with their customers on how to notify them upon arrival to The Pick-Up.

Please note that the spaces may change and relocate over time as we respond to demand.

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— Thank You — Marketing Efforts to Welcome Back Shoppers this Holiday Season The Point is committed to working hand-in-hand with you, our merchants, to ensure we’re a place the community feels comfortable celebrating the season while getting their holiday shopping done & enjoying time with loved ones. We’re here to work with you to help ensure your businesses have the most successful season possible. Let us know how we can help make the shopping & dining experience at The Point as comfortable and inviting as possible for your staff and guests.

We continue building on this marketing strategy that creates community during and after COVID-19.

Our feel-good and safety-forward campaign has set out to remind visitors, residents, merchants, and employees of what The Point is all about: a place where community is key and memories are made, a gathering hub for the South Bay. We continue to push #GetToThePoint, a campaign that encourages our community to come together and supports our local businesses. Additionally, the campaign communicates the cleaning and social distancing measures in place to help alleviate community anxiety.

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850 S. Pacific Coast Highway, El Segundo ThePointSB.com