Join us for the annual glass pumpkin patch at Santana Row. Stroll through thousands of hand-blown glass pumpkins crafted by (Bay Area Glass Institute) artists and renowned glass artisans from around the country. This is a once-a-year event, so come early and find the perfect glass pumpkin!
Yoga on The Row
Saturdays October 5, 12, 19, 26 | 9:00 am – 10:00 am
Bring your yoga mat and enjoy a morning workout with Santana Row & lululemon. Yoga on The Row takes place every Saturday in Santana Row Park, near the chess board until the end of October! The event is free and open to the public. Registration opens at 8:30 a.m., and class starts at 9 a.m.
Makers Market
Second Saturday of each Month
October 12, November 9, December 14 | 11:00 am – 6:00 pm
Shop local from over 50 makers at Santana Row! We’ve rounded up some of the best local Makers of jewelry, organic body, candles, plants, home goods, apparel, glass, and more!
Trick-Or-Treat The Row
Halloween Family Festival
Tuesday, October 29 | 10:00 am – 12:00 pm
Santana Row is excited to welcome back the annual Halloween Family Fest on Tuesday, October 29th! Families will enjoy activities ranging from DJs, pumpkin decorating, trick or treating, stilt-walkers, balloons and so much more! Bring your Trick-or-Treat Bags and costumes for a Halloween fun filled day.
Fall Wine Stroll
Thursday, November 14 | 5:00 pm – 7:00 pm
We invite you to stroll The Row while enjoying wine and lite bites inside 12 Santana Row shops & restaurants. Tickets to the event are $50 and include a signature Santana Row wine glass, wine tastings from Livermore Valley wineries, lite bites, exclusive shopping incentives, live music and more. Participating shops and eateries include Yeti, Vuori, Dumpling Time, Suspiro, Paige, Marine Layer and more.
Spirit of The Row Celebration
Tuesdays in December leading up to Christmas
December 3, 10, 17 | 6:00 pm – 8:00 pm
It’s time to get in the Spirit of The Row. Every Tuesday in December leading up to Christmas, join us for a holiday show featuring local arts and community groups, snow showers in Park Valencia, photos with Santa, balloons, and more.
Santana Row Snow Showers
Every Tuesday & Saturday in December December 3, 7, 10, 14, 17, 21, 24, 28, 31 | 6:00 pm – 8:00 pm
It’s snowing on The Row! Santana Row brings the North Pole to San Jose for a fun, holiday celebration. Bring family and friends together for snow showers & holiday tunes every 30 minutes in Park Valencia in front of Maggiano’s.
Santa Paws benefiting Humane Society Silicon Valley
Sunday, December 8 | 10:30 am – 2:00 pm
Bring your canine and feline friends to Santana Row’s Park Valencia for a keepsake photo with Santa Claus. Photos are $20 and a portion of the proceeds will benefit the Humane Society Silicon Valley. Registration begins at 10:30 a.m. in Park Valencia.
Hanukkah Celebration
Sunday, December 29 | 4:00 pm – 6:30 pm
Join a festive Hanukkah Celebration at Santana Row in Park Valencia. Menorah lighting, kids activities, live music and more.
INFLUENCER PARTNERSHIPS
Staying up-to-date with marketing trends is the top priority for our tenants. One major trend is using fashion influencers, food influencers, and media partners to expand community outreach. Partnering with them to market dining, shopping, and special holiday events plays a lead role in how we stay conanected to our community. These influencers and media partners are digital natives who blog, post, snap, and tweet to their thousands of subscribers — who then rush out to buy products and visit the places they recommended.
Influencer partnerships highlighting Santana Row and its merchants.
Santana Row Farmers Market
Spring Shopping at Santana Row
Lelabo
Fitoor
Suspiro
LOCALE MAGAZINE PARTNERSHIP
Locale Magazine is a digital influencer publication offering social media, web and eblasts to a very large opted in Bay Area database. Locale has over 355k+ followers on Instagram, 206k+ followers on Tiktok, over 68k Email Subscribers and over 55k Facebook likes.
How to Spend a Day of
and Shopping at Santana Row in San Jose
Social Media - Posts
We invest in boosting our social media posts to maximize your potential customer reach.
Instagram Posts Facebook Posts
Yoga on The Row with Lululemon
192,399 Views
9,634 Interactions
Cielo @ Hotel Valencia
48,676 Views
2,702 Interactions
*Analytics are from September 2024
Sips & Sounds of Summer Music Series
27,396 Impressions
110 Interactions
10,712 impressions
99 Interactions
Momosan
Monthly E-blast
Sent out to database of approximately 25,000 subscribers.
Make sure to tag @santanarow in your social media content so we can re-share. Keep us in-the-know of any upcoming events or campaigns so we can market them for you on our website, santanarow.com, and on social media. Communicate any ideas for outdoor activations with us, and we’ll do what we can to help you execute them.
Share your post using our hashtag #LifeOnTheRow
Santana Row has more than 71k followers on Facebook.
The Santana Row has 44.6k+ followers on Instagram.
Santana Row has over 5.7k X followers, (formerly known as Twitter).
These 120,000+ loyal fans are customers who love to dine, shop, live, work and play on The Row. Through these social media outlets, merchants have the opportunity to highlight their business by posting product images, sale information, events or incentives.
SANTANA ROW
@SANTANAROW
@SANTANAROW
PUBLIC RELATIONS
New Press
We’re keeping your businesses top-of-mind in the community through continued partnerships with local media.
Experience the joy of fine jewelry and discover pieces you won’t find anywhere else.
Suspiro, a Peruvian and Spanish fusion restaurant from the owners of the popular El Jardin and Zazil restaurants at Santana Row. Suspiro will offer a captivating culinary journey, combining the best flavors and traditions from Peru and Spain.
Fitoor, which means passion in Arabic and Hindi, is an Indian grill and lounge whose food, cocktails, music, and decor evoke the vibrancy and energy of today’s India in the heart of Santana Row.
With a focus on empowering [communities] and creating a space where everyone feels inspired, included, and seen, [solidcore] is on a mission to help people create the strongest version of themselves.
Menswear designer Todd Snyder is a style expert for the modern gentleman - offering signature essentials, statement pieces, custom suiting, and iconic accesories reflective of quintessential american style.
7th Avenue is a digitally-native furniture brand offering products that marry beautiful design with functional day-to-day features. All products are sustainably-built, free from harmful chemicals via OEKO-TEX certified fabrics, and designed to last 10 years or more.
COMING SOON
Brought to you by Bacchus Management Group, the award-winning team behind Michelin-starred The Village Pub in Woodside and Selby’s in Atherton. Augustine will bring an extravagant bar, elegant dining areas, private rooms for intimate gatherings, and an adjoining café for a more casual experience.
Bluemercury sells the best in skincare, makeup, hair care, fragrance, bath and body, and more. Bluemercury was founded to help people discover their uniqueness, shining a light on the things that make them delightfully, wonderfully distinctive.
Evereve is one of the fastest growing multi-brand, women’s fashion retailers in the country. The company is a destination for elevated everyday style, carrying curated merchandise from over 100 top designers and contemporary brands.
The new KOHLER Signature Store in Santana Row will provide expert design services and an array of product styles to complete a bathroom or kitchen design project.
GIFT CARDS
Santana Row provides center-wide Gift Cards that can be purchased online at SantanaRow.com or inside the Concierge Center by cash, Visa, or MasterCard. Santana Row Gift Cards can be redeemed at Santana Row’s shops, restaurants, CineArts Theatre, and Hotel Valencia.
Please review the Gift Card procedures with your staff every month. Additional training for your staff can be arranged by contacting Nakeysa Cole, Concierge Manager at 408-551-4642 or by email at ncole@federalrealty.com
Santana Row Family Foyer
We invite parents, caregivers and children to visit The Santana Row Family Foyer, located in the Via of Santana Heights across from Left Bank Brasserie. You will find changing stations, nursing rooms, a children’s play area and more. The Santana Row Family Foyer is a comfortable area where you and your little ones can take a break from your holiday shopping.
THANK YOU
Marketing Efforts for this Holiday Season.
Experience the magic of the season as we light up the holiday nights with larger-than-life décor including life-size reindeer, camels, and giraffes. Our festive environment is coupled with family-friendly events such as our monthly Makers Market, Santana Row Snow Showers, and Spirit of The Row live entertainment. With multiple fun and relaxed events for our guests, Santana Row is the place to be this holiday season.
Santana Row is committed to working hand-in-hand with you, our merchants, to ensure we’re a place the community can come together with loved ones to celebrate the season and get their holiday shopping done. Most importantly, we’re here to work with you to help ensure your businesses have the most successful season possible.
