GUIDEMERCHANT FALL - HOLIDAY
TABLE OF CONTENTS
HOLIDAY HOURS 3 ON-SITE EVENTS 4 PUBLIC RELATIONS 8 INFLUENCER PARTNERSHIP 10 ADVERTISING 12 OPPORTUNITIES 14 NOW OPEN & COMING SOON 16 GIFT CARDS & FAMILY FOYER 18
3 HOLIDAY HOURS NOV 11AM207PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 11AM11AM11AM11AM7PM7PM7PM7PM 21 22 23 24 25 BLACK FRIDAY 10AM7PM CHRISTMAS EVE 10AM7PM NEW YEAR’S EVE CLOSED THANKSGIVINGFOR *SomeExcludedRestaurants 26 JAN 1 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 10AM9PM 2 3 4 5 6 7 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 27 28 29 30 DEC 1 2 3 SUNDAY MONDAY TUESDAY WEDNSDAY THURSDAY FRIDAY SATURDAY CLOSED CHRISTMASFOR *SomeExcludedRestaurants 11AM7PM NEW YEAR’S DAY
ON-SITE EVENTS
Glass Pumpkin Festival
October 7, 3:00 pm – 9:00 pm
October 8, 10:00 am – 9:00 pm
October 9, 10:00 am – 5:00 pm
Join us for the annual glass pumpkin patch at Santana Row. Stroll through thousands of hand-blown glass pumpkins crafted by BAGI (Bay Area Glass Institute) artists and renowned glass artisans from around the country. This is a once-a-year event, so come early and find the perfect glass pumpkin!
Holiday Merchant Soiree
October 18, 2:00 pm - 3:30 pm
Join us and Celebrate Santana Row’s 20th Anniversary at Vintage Wine Bar on Tuesday, October 18th at 2PM. Cheers to 20 Years and hear about the upcoming holiday happenings and news on The Row.
Mummy and Me Halloween Fun Fest
October 25, 10:00 am – 12:00 pm
No tricks, just treats! Featuring trick-or-treating, pumpkin decorating, live music and entertainment, balloons, and more! Guests are encouraged to bring their own trick-or-teat bag and come in costume to trick-or-treat the shops and restaurants at Santana Row! This event is free and open to the public.
Also enjoy Halloween-themed arts and crafts, live DJ’s, face painting, spooky Halloween surprises and more!
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Cheers to 20 Years
November 7
4:00 pm – 8:00 pm
Join us and celebrate Santana Row’s 20th Anniversary. Cheers to 20 Years while tasting local wines, signature cocktails, and light bites from Santana Row restaurants. Enjoy live music, exclusive shopping incentives, and interactive activities.
Tickets are $50, and 100% of the proceeds from this event will be donated to Second Harvest of Silicon Valley.
Holiday Kid’s Club
Our free monthly kids’ club will feature live entertainment, face painting, balloon twisting, strolling characters and so much more!
November 8, 10:00 am - 12:00 pm
Thankful for Fun! - Falling for fall crafts, roaming characters and more!
December 13, 10:00 am - 12:00 pm
Holiday Season Celebration! - Tis the season to be merry! Join us for a holiday themed morning featuring special holiday characters, holiday crafts, mini pony reindeer and more!
Holiday Makers Markets
November 12 & December 10
11:00 am – 6:00 pm
Spend a lovely day at Santana Row kick-starting your holiday shopping! Meet your favorite local makers and artists selling US handcrafted goods such as jewelry, handbags, ceramics, glassware, soaps, candles, food, and more at this curated and festive outdoor marketplace.
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BENEFITING
Black Friday Uber Promotion
November 25
On Your Mark…Get Set… Shop! We are making it easier for customers to visit Santana Row and begin their holiday shopping. Riders within 10 miles of Santana Row will receive $5 off their Uber ride to and from Santana Row beginning Black Friday, November 25.
Santana Row Snow Showers
November 26 – December 17, 6:00 pm – 8:00 pm (Wednesdays & Saturdays)
December 19 – December 23, 6:00 pm – 8:00 pm (Every Night, the week of Christmas)
It’s snowing on The Row! Santana Row brings the North Pole to San Jose for a fun, holiday celebration. Bring family and friends together for snow showers & holiday tunes every 30 minutes in Park Valencia in front of Maggiano’s.
Spirit of The Row
November 29 – December 20, 6:00 pm – 7:00 pm
It’s(Tuesdays)timetoget
in the spirit with Spirit of The Row, a collection of 4 Tuesdays, beginning on November 29th, showcasing local arts and community groups with live entertainment in Santana Row Park.
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ON-SITE EVENTS
Junior League San Jose Holiday Benefit Night
December 7, 5:00 pm – 7:00 pm
Members of Junior League San Jose are invited to an exclusive evening of shopping & dining at Santana Row. Select shops and restaurants will offer in-store parties and 15 - 20% of the sales generated back to JLSJ.
Hanukkah Celebration
December 18, 4:00 pm
Join a Festive Hanukkah Celebration at Santana Row in Park Valencia. Menorah lighting, kids activities, live music and more.
Sip & Stroll The Row
Wednesday – Friday, 4:00 pm – 9:00 pm
Saturday – Sunday, 12:00 pm – 9:00 pm
Grab your favorite to-go cocktail from Momosan, Zazil, El Jardin, EMC Seafood, Left Bank Brasserie, and Vintage Wine Bar to enjoy while strolling Santana Row between Olin Ave. and Olsen Dr. Sip on Margaritas, Moscow Mules, Sangrias, Champagne, and more!
Photo Credit: Chabad of San huge-crowd-at-san-joses-santana-row/https://www.mercurynews.com/2021/12/08/hanukkah-celebration-draws-Jose
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Media Coverage
8 San Jose: ‘Iron Chef’ Morimoto and his fans create 140-foot-long sushi roll The Mercury News September 7, 2022 READ STORY PUBLIC RELATIONS
We’re keeping your businesses top-of-mind in the community through continued partnerships with local media and influencers. New eco-friendly San Jose car wash uses minimal amount of water CBS News July 21, 2022 READ STORY Dress up your wardrobe, home at Santana Row’s new shops SiliconValley.com May 1, 2022 READ STORY
Blog
Nightlife in San Jose: Santana Row and the Hotel Valencia California Travel by Chris Christensen March 16, 2022
READ
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POST
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Influencer partnerships highlighting Santana Row and
10 INFLUENCER PARTNERSHIPS
its merchants. Staying up-to-date with marketing trends is the top priority for our tenants. One major trend is using fashion influencers, food influencers, and media partners to expand community outreach. Partnering with them to market dining, shopping, and special holiday events plays a lead role in how we stay connected to our community. These influencers and media partners are digital natives who blog, post, snap, and tweet to their thousands of subscribers — who then rush out to buy products and visit the places they recommended. 6,084Vuori carousel post impressions 2,344 accounts reached through stories @abbybaffoe Sugarfina and PaperSource 7,755 carousel post impressions 2,055 accounts reached through stories @bayarea.moms Vuori and Faherty 6,294 carousel post impressions 1,422 accounts reached through stories @gianathomas Sugarfina and PaperSource 6,582 carousel post impressions 1,559 accounts reached through stories @silicon_valley_family Cocola Bakery 1,233 carousel post impressions @christineuberrhein Blue Bottle Coffee 2,059 carousel post impressions 101 accounts reached through stories @dearfood.ily Ted Baker and Vintage Wine 1,152 carousel post impressions 221 accounts reached through stories @singhria Hotel Valencia 2,513 carousel post impressions 400 accounts reached through stories @soniabegonia
11 1,009 carousel post impressions 392 accounts reached through stories @aindrearae 977 carousel post impressions 100 accounts reached through stories @dadinsf 2,806 carousel post impressions 480 accounts reached through stories @cibele.coach 3,962 carousel post impressions 1,351 accounts reached through stories @leslieosborne12 1,758 carousel post impressions 205 accounts reached through stories @singhria What’s New at Santana Row 2022 Influencers were invited to visit the new shops and restaurants for a taste of food and fashion on The Row. Merchants highlighted included CB2, Boba Guys, Dumpling Time, Le Labo, and Paige. Holiday 2022 Maria Singh @singhria will partner with Santana Row for the holiday season with weekly Instagram carousel posts and Reels highlighting on-site merchants and restaurants. Each week the featured tenants will be chosen to fit a gift-giving theme.
12 ADVERTISING Social Media - Boosted Posts We invest in boosting our social media posts to maximize your potential customer*Analyticsreach.arefor all of August 2022 *Analytics are for all of August 2022 Facebook Posts 169.3k accounts reached* 195.1k impressions* Instagram Reels Momosan VIP Preview Event 23.3k organic views 1,783 organic likes Instagram Posts 124.2k accounts reached* 128.6k impressions*
Monthly E-blast
Sent out to database of approximately 25,600 subscribers.
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OPPORTUNITIES
sure to tag @santanarow in your social media content so we can re-share. Keep us in-the-know of any upcoming events or campaigns so we can market them for you on our website and on social media. Communicate any ideas for outdoor activations with us, and we’ll do what we can to help you execute them. As of September, SantanaRow.com has a been updated and launched with a new design.
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Share your post using our hashtag #LifeOnTheRow
Santana Row has over 6,000+ Twitter followers.
The Santana Row has 34,000+ followers on Instagram.
Santana Row has more than 69,700+ followers on Facebook.
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FACEBOOK PROFILETWITTER PROFILE INSTAGRAM PROFILE
CB2
Furniture and decor for the modern home.
American Giant
Made in the USA, start to finish. Inspired by: the real, the resilient, the hardworking, the independent.
Herman Miller
As an industry leader for over 100 years in office furnishings and iconic home, Herman Miller remains committed to innovation and ergonomic design.
Boba Guys
serves the highest quality boba milk tea in the world.
Dumpling Time
Relax and enjoy good food in a laid back atmosphere. The menu is centered around handmade dim sum inspired by Chinese traditions and made with local California ingredients.
Momosan Santana Row
Noodles are front and center, highlighting Chef Morimoto’s varieties of Japanesestyle flavor forward ramen. The menu shines with a variety of grilled dishes and Japanese bar snacks, all with Chef Morimoto’s signature twist.
Gents Barber Club
Founded in 2016, Gents Barber Club has become a household name as one of the Top 10 Barbershops in San Francisco.
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Mejuri
Mejuri does fine jewelry differently–with design, craftsmanship, and responsible sourcing at the cornerstone of our offering.
Urban Plates
Char-grilled grass-fed steak and cage-free chicken, grilled sustainable salmon, and more. Join us for wholesome, made-from-scratch meals at prices that won’t break the bank. Craveable Entrée Plates. Farm-Fresh Salads. Chef-Crafted Sandwiches. Slow-Cooked Braises.
Bob’s Donuts
Bob’s Donuts and Pastries is a family-owned and operated business established in the 1960s. Bob’s has become a San Francisco staple to Bay Area residents, as well as an essential tourist destination. They specialize in a variety of donuts and pastries including their famous apple fritter and novelty giant donut, mentioned by many accredited food critics in articles such as the SF Chronicle, SF Eater, Thrillist, SF Magazine, The Bold Italic, Timeout, SF Weekly and the DailyMail UK.
Athleta
We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’ve seen firsthand how fitness nourishes the mind, body and heart, and opens up new worlds for us. Most importantly, what we have learned along this journey is that alone we are strong, but united we thrive. Our more than 130 stores have become hubs for their communities to meet, inspire and ignite each other into realizing their limitless potential. For all women and girls, no matter our body types or sports ability, there is no end to what is possible when we join together. That is the Power of She.
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COMING SOON
Santana Row provides center-wide Gift Cards that can be purchased online at SantanaRow.com or inside the Concierge Center by cash, Visa, or MasterCard. Santana Row Gift Cards can be redeemed at Santana Row’s shops, restaurants, CineArts Theatre, and Hotel Valencia.
Please review the Gift Card procedures with your staff every month. Additional training for your staff can be arranged by contacting Nakeysa Cole, Concierge Manager at 408-551-4642 or by email at ncole@federalrealty.com
New Santana Row Family Foyer
We invite parents, caregivers and children to visit The Santana Row Family Foyer, located in the Via of Santana Heights across from Left Bank Brasserie. You will find changing stations, nursing rooms, a children’s play area and more. The Santana Row Family Foyer is a comfortable area where you and your little ones can take a break from your holiday shopping.
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Marketing Efforts for this Holiday Season.
Experience the magic of the season as we light up the holiday nights with larger-than-life décor including life-size reindeer, camels, and giraffes. Our festive environment is coupled with family-friendly events such as our monthly Makers Market, Santana Row Snow Showers, and Spirit of The Row live entertainment. With multiple fun and relaxed events for our guests, Santana Row is the place to be this holiday season.
Santana Row is committed to working hand-in-hand with you, our merchants, to ensure we’re a place the community can come together with loved ones to celebrate the season and get their holiday shopping done. Most importantly, we’re here to work with you to help ensure your businesses have the most successful season possible.
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THANK YOU
377 Santana Row, San Jose, CA 95128 SantanaRow.com