FALL - HOLIDAY
MERCHANT GUIDE
TABLE OF CONTENTS HOLIDAY HOURS 3 ON-SITE EVENTS 4 INFLUENCER PARTNERSHIPS 6 ADVERTISING 8 OPPORTUNITIES 10 PUBLIC RELATIONS 12 NOW OPEN & COMING SOON 13 GIFT CARDS & FAMILY FOYER 14
HOLIDAY HOURS
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NOV 19 11AM 7PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 11AM 7PM 11AM 7PM 11AM 7PM 11AM 7PM 11AM 7PM 20 21 22 23 24 BLACK FRIDAY 10AM 9PM CHRISTMAS EVE 10AM 9PM CLOSED FOR THANKSGIVING *Some Restaurants Excluded 25 31 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM 10AM 9PM JAN 1 2 3 4 5 6 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 26 27 28 29 30 DEC 1 2 SUNDAY MONDAY TUESDAY WEDNSDAY THURSDAY FRIDAY SATURDAY CLOSED FOR CHRISTMAS *Some Restaurants Excluded 11AM 7PM NEW YEAR’S DAY NEW YEAR’S EVE
ON-SITE EVENTS
Fall Wine Stroll to Benefit Pink Ribbon Good
Thursday, October 5, 5:00 pm – 7:00 pm
We invite you to stroll The Row while enjoying wine and snacks at select Santana Row shops & restaurants. Tickets to the event are $50 and include a signature Santana Row wine glass, wine tastings from local wineries, exclusive shopping and dining incentives, live music and more. Plus, spend a $100 in any combination of participating shops & restaurants and receive a complimentary Pink Flower Bouquet.
Funds raised from ticket sales will support cancer patients in the Bay Area. Pink Ribbon Good provides healthy meals, rides to treatment, housecleaning kits, cancer education and peer support all free of charge to breast cancer and gynecological cancer patients and their families, independent of age, stage or socioeconomic status.
Glass Pumpkin Festival
Friday, October 6, 3:00 pm – 9:00 pm
Saturday, October 7, 10:00 am – 9:00 pm
Sunday, October 8, 10:00 am – 5:00 pm
Join us for the annual glass pumpkin patch at Santana Row. Stroll through thousands of hand-blown glass pumpkins crafted by BAGI (Bay Area Glass Institute) artists and renowned glass artisans from around the country. This is a once-a-year event, so come early and find the perfect glass pumpkin!
Makers Market In The Park (Fall & Holiday)
Saturdays: October 14, November 11, December 9
Stroll and shop in beautiful Santana Row from your local community! Grab a bite, get a drink and listen to live music all while shopping from local makers!
We’ve rounded up some of the best local Makers of jewelry, organic body, CBD products, candles, plants, home goods, apparel, glass, and more!
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Trick-Or-Treat The Row
Halloween Family Festival
Tuesday, October 24, 10:00 am – 12:00 pm
Santana Row is excited to welcome back the annual Halloween Family Fest on Tuesday, October 24th! Families can enjoy activities ranging from DJs, pumpkin decorating, trick or treating, stilt-walkers, balloons and so much more!
Bring your Trick-or-Treat Bags and costumes for a Halloween fun filled day.
Spirit of The Row
Tuesdays in December leading up to Christmas
December 5, 12, 19, 6:00 pm – 8:00 pm
It’s time to get in the Spirit of The Row. Every Tuesday in December leading up to Christmas, join us for a holiday show on the main stage, snow showers in Park Valencia, photos with Santa, balloons, and more.
Santana Row Snow Showers
Every Saturday and Tuesday in December
December 2, 5, 9, 12, 16, 18, 23, 26, 30 6:00 pm – 8:00 pm
It’s snowing on The Row! Santana Row brings the North Pole to San Jose for a fun, holiday celebration. Bring family and friends together for snow showers & holiday tunes every 30 minutes in Park Valencia in front of Maggiano’s.
Holiday Soiree Stroll
Thursday, December 7, 6:00 pm – 8:00 pm
It’s going to be a festive evening on The Row with wine tastings, mistletoe making, holiday sweet treats, live music and more. Tickets are $50.
Hanukkah Celebration
Sunday, December 10, 4:00 pm
Join a Festive Hanukkah Celebration at Santana Row in Park Valencia. Menorah lighting, kids activities, live music and more.
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INFLUENCER PARTNERSHIPS
Staying up-to-date with marketing trends is the top priority for our tenants. One major trend is using fashion influencers, food influencers, and media partners to expand community outreach. Partnering with them to market dining, shopping, and special holiday events plays a lead role in how we stay connected to our community. These influencers and media partners are digital natives who blog, post, snap, and tweet to their thousands of subscribers — who then rush out to buy products and visit the places they recommended.
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@activefamilymagazine 4,458 Views 3,954 Accounts Reached 46 Likes Spring Into Fashion Ticket Giveaway @singhria 9,993 Views 8,471 Accounts Reached 187 Likes Yoga on The Row @singhria 3,711 Views 3,504 Accounts Reached 81 Likes Father’s Day Gift Guide
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@singhria 3,630 Views 3,840 Accounts Reached 65 Likes Summer Fun on The Row @sjaroundthebay 8,863 Views 8,534 Accounts Reached 274 Likes Chika Taco Tuesday @mrs.lilymonroe 5,509 Views 5,135 Accounts Reached 319 Likes Father’s Day Gift Guide
Influencer partnerships highlighting Santana Row and its merchants.
Social Media - Boosted Posts
We invest in boosting our social media posts to maximize your potential customer reach.
Instagram Posts
Facebook Posts
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ADVERTISING
*Analytics are from September 2023
3,087 Organic Impressions* 2.6k Paid Reach 427 Engagements 1,72 Total Impressions* 1.45k Paid Reach 325 Engagements
Organic Impressions* 1.51k Paid Reach 500 Engagements
Total Impressions* 1.84k Paid Reach 525 Engagements
1,615
2,249
Monthly E-blast
Sent out to database of approximately 25,600 subscribers.
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OPPORTUNITIES
Make sure to tag @santanarow in your social media content so we can re-share. Keep us in-the-know of any upcoming events or campaigns so we can market them for you on our website, santanarow.com, and on social media. Communicate any ideas for outdoor activations with us, and we’ll do what we can to help you execute them.
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Share your post using our hashtag #LifeOnTheRow
Santana Row has more than 70,000+ followers on Facebook.
FACEBOOK PROFILE
The Santana Row has 37,000+ followers on Instagram.
INSTAGRAM PROFILE
Santana Row has over 6,000+ X followers, (formerly known as Twitter).
X PROFILE
These 100,000+ loyal fans are customers who love to dine, shop, live, work and play on The Row. Through these social media outlets, merchants have the opportunity to highlight their business by posting product images, sale information, events or incentives.
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PUBLIC RELATIONS
Media Coverage
We’re keeping your businesses top-of-mind in the community through continued partnerships with local media.
Where to Fuel Up for a Shopping Spree at San Jose’s Santana Row
Eater San Francisco
August 30, 2023
READ STORY
The Team Behind Upscale Indian Restaurant Rooh Has Big Plans for Bay...
Eater San Francisco
August 21, 2023
READ STORY
Yeti store and several restaurants head to Santana Row in San Jose
The Mercury News
August 17, 2023
READ STORY
YWCA Fundraiser a HighHeeled Walk in the Park at Santana Row
The Mercury News
June 24, 2023
READ STORY
Travel Accessories Retailer Opens New Store at Santana Row in San Jose
The Mercury News
April 28, 2023
READ STORY
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Urban Plates
Char-grilled grass-fed steak and cage-free chicken, grilled sustainable salmon, and more. Join us for wholesome, made-from-scratch meals at prices that won’t break the bank. Craveable Entrée Plates. Farm-Fresh Salads. Chef-Crafted Sandwiches. SlowCooked Braises.
YETI
YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes you.
COMING SOON
Cast
Experience the joy of fine jewelry and discover pieces you won’t find anywhere else. Opening holiday 2023.
Suspiro
SUSPIRO
Suspiro, a Peruvian and Spanish fusion restaurant from the owners of the popular El Jardin and Zazil restaurants at Santana Row. Suspiro will offer a captivating culinary journey, combining the best flavors and traditions from Peru and Spain.
Fitoor
Fitoor, which means passion in Arabic and Hindi, is an Indian grill and lounge whose food, cocktails, music, and decor evoke the vibrancy and energy of today’s India in the heart of Santana Row.
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Santana Row provides center-wide Gift Cards that can be purchased online at SantanaRow.com or inside the Concierge Center by cash, Visa, or MasterCard. Santana Row Gift Cards can be redeemed at Santana Row’s shops, restaurants, CineArts Theatre, and Hotel Valencia.
Please review the Gift Card procedures with your staff every month. Additional training for your staff can be arranged by contacting Nakeysa Cole, Concierge Manager at 408-551-4642 or by email at ncole@federalrealty.com
New Santana Row Family Foyer
We invite parents, caregivers and children to visit The Santana Row Family Foyer, located in the Via of Santana Heights across from Left Bank Brasserie. You will find changing stations, nursing rooms, a children’s play area and more. The Santana Row Family Foyer is a comfortable area where you and your little ones can take a break from your holiday shopping.
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GIFT CARDS
THANK YOU
Marketing Efforts for this Holiday Season.
Experience the magic of the season as we light up the holiday nights with larger-than-life décor including life-size reindeer, camels, and giraffes. Our festive environment is coupled with family-friendly events such as our monthly Makers Market, Santana Row Snow Showers, and Spirit of The Row live entertainment. With multiple fun and relaxed events for our guests, Santana Row is the place to be this holiday season.
Santana Row is committed to working hand-in-hand with you, our merchants, to ensure we’re a place the community can come together with loved ones to celebrate the season and get their holiday shopping done. Most importantly, we’re here to work with you to help ensure your businesses have the most successful season possible.
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377 Santana Row, San Jose, CA 95128 SantanaRow.com