TUE WED THU FRI SAT SUN CHALLENGE OF THE MONTH
01
Happy mew year Cat-themed emails
Avoid the Q1 drop in sales
January is typically a slow month for many Shopify stores.
Int’l mind-body wellness day Wellness products
Veganuary week 1 Vegan products
First working day of the year Welcome back!
Trivia day Can you guess?
Clean your desk day Organization hacks and products
Veganuary week 2 Vegan products
Secret pal day Here’s an email just for you
12th day of Christmas Decorations come down
Bubble bath day Promote pampering products
08
But it doesn’t have to be that way for you.
Start the year fighting by encouraging back your 2022 Black Friday and Christmas customers.
Gluten-free day Promote gluten-free products
Organize your home day Organize your [insert customer problem]
One month to Valentine’s day Promote gifts for partners (and offer an opt-out)
15
Do nothing day Don’t send any emails!
Create a segment in Klaviyo to target those who bought from you in these weeks, and target your next email campaign with products you think they’d love in 2023.
Veganuary week 3 Promote vegan products
Thesaurus day Boost / expand / upgrade your vocabulary in your emails
02 03 04 05 06 07 09 10 11 12 13 14 16 17 23 24
Compliment Day Praise customers
Int'l day of education Promote educational products
Veganuary week 4 Promote vegan products
Get to know your customer day Personalize emails, use segmentation, ask questions and use your data
Fun at work day Promote products for office fun
Disney celebrates 100 years
Chinese new year It’s the year of the rabbit
Last weekend of January sale Grab a bargain
18 19 20 21 22 25 26 27 28 29 30 31
Last day of January sale 24hrs left!
HIGHLIGHTS
Veganuary (whole month)
Use this to your advantage to promote any vegan products.
Gluten-free day (12th) Pair gluten-free with vegan products for a double-whammy email campaign.
Two weeks to Valentine's day promote gifts for partners, consider delivery time
Black history month week 1
Promote inclusive values and products made by and for black people
Black history month week 2
Promote inclusive values and products made by and for black people
Valentine’s day tomorrow Last-minute vouchers
One week to Valentine’s day Last call for delivery
‘Hogwarts Legacy’ videogame releases Use magical metaphors in your emails
Six nations rugby begins (Europe) Promote fitness products
One week to the Super Bowl Promote entertainment and fitness products
Super Bowl Promote entertainment and fitness products
Valentine’s day Last-minute vouchers
Black history month week 3
Promote inclusive values and products made by and for black people
Black history month week 4
Promote inclusive values and products made by and for black people
Pancake day
Mardis Gras What’s the most colorful product you can promote?
First Marvel film of the year releases Promote using superhero metaphors
Six nations rugby ends (Europe) Promote fitness products
One month to Mother’s day (UK) Promote gifts for mothers (and offer an opt-out)
Black lives matter day
Read an ebook week
Make suggestions based on your industry
TUE WED THU FRI SAT SUN
Wedding planning day
Promote weddingrelated products
One week to int’l women’s day Promote women-led products and products for women
Day of unplugging Clickthrough rates may be lower
One week to Mother’s day (UK) Last call for delivery
Int’l women’s day Promote women-led products and products for women
Int’l day of awesomeness Praise the amazing qualities of your customers
One month to Grand National (UK) Promote outdoor formalwear to your UK customers
It’s Spring! (Northern Hemisphere) Adjust your language in emails to reflect the new season April Fools this Saturday Could you create a fun fictional email product announcement?
World poetry day Write your email in the form of a poem
‘65’ dinosaur movie releases tomorrow Use some dino puns in your emails
One month to Easter Promote Easterrelated products
Ramadan starts at sunset Promote products that would make great gifts
Ramadan Ends at sunrise tomorrow
St Patrick’s day Celebrate Irish culture, and paint everything green!
Mother’s day (UK) tomorrow Last-minute vouchers
Mother’s day (UK) Last-minute vouchers
CHALLENGE OF THE MONTH
Time to perfect your email targeting.
With Int’l Women’s Day and Mother’s Day in the UK, try creating Klaviyo segments based on gender, to inspire women and suggest gifts to sons.
Page 21 of our free guide ‘How to increase repeat
Earth hour tomorrow Promote climate-friendly products and values
Earth hour Turn off lights 8:30-9:30PM as a symbol of commitment to the planet
Two weeks to Easter Promote Easterrelated products
HIGHLIGHTS
Mario movie releases Promote playful products
Int’l womens day (8th)
Celebrate female-founded businesses, and products made by women for women
Earth hour (25th)
Promote your environmental values and promote cabon-negative products
April fools day
Have some fun in your email. What wacky product could your company create?
One week to Easter
Last call for delivery
Laugh at work week Share that awful joke
100 days into 2023 How are things going?
Pet day Promote products for pet-owners
Int’l plant appreciation day Annual reminder to water your indoor plants!
Grand National starts (UK) Show us your best horseracing puns
Gardening day Promote gardenrelated products
Easter day Promote Easterthemed gifts
Boston marathon Promote active and fitness products
Exercise day Promote active and fitness products
Int’l freelance business week Sell products used by freelancers? Get in touch to see how it’s going
Coachella starts tomorrow Promote musical and creative products
Tea day Promote drinkable products
Grand National ends (UK)
One month to Mother’s day (US) Promote gifts for mothers (and offer an opt-out)
Earth day Promote environmental values and products
London marathon Promote fitness products
Take a Chance Day Test out that idea
Two weeks to Coronation of King Charles (UK) Promote products perfect for Summer celebrations
Telephone day Try something newwork with your sales team to call your customers
Tell a story day What's the story behind your most popular product or service?
Two weeks to Mother’s day (US)
Prepareathon day Promote products that would be useful in an emergency
Pulp & Press DoorDash Tattly
Easter day (9th)
Think beyond eggs. Promote your sweet treats, cards, gifts and experiences
TUE WED THU FRI SAT SUN CHALLENGE OF THE MONTH
01 02 03 04 05
Int’l Harry Potter day Promote using magical metaphors
Star Wars day May the fourth be with you! Promote using sci-fi metaphors
07 06
Coronation of King Charles (UK) Show your support through the celebrations
One week to Mother’s Day (US) Last call for delivery
You’re almost half way through the year.
Bike week Promote fitness products
Eurovision semifinal 1 Promote entertainment-based products
Eurovision semifinal 2 Promote entertainment-based products
Bike to school day Promote fitness products for kids
One month to Father’s day Promote gifts for men (and offer an opt-out)
Bike to work day Promote fitness products for adults
Eurovision grand final Promote entertainment-based products
14
Mother’s Day (US) Last-minute vouchers
21
Take a look ahead at the coming months and use your quiet days to plan out the big events. What are your campaigns going to be for:
Jun - Father’s Day
Jul - 4th July + Summer vacations
Oct- Halloween
Nov - Black Friday + Cyber Monday Dec - Christmas
One month to Royal Ascot (UK) Promote outdoor formalwear to your UK customers
Talk like Yoda day Switch up your copywriting you should
24 25 26 27 28
But also, what happens in between? You can make more out of your email marketing by discovering patterns in your customer data. Take a look at how the Audiens app works to boost revenue.
Int’l freelance business week Sell products used by freelancers? Get in touch to see how it’s going
Creativity day Try something different with your emails
Geek pride day Promote your coolest gadgets
World red head day Celebrate the most vibrant hair color with your clothing, accessories or haircare products
08 09 10 11 12 13 15 16 17 18 19 20 22 23 29 30 31
HIGHLIGHTS
Mother’s day (US) (14th)
Target sons and daughters with gift inspiration for their mothers.
Pride month week 1 Show support and celebrate your LGBTQ+ customers
One month to Made in the USA day Consider building bundles of Americanmade products in preparation
Pride month week 2 Show support and celebrate your LGBTQ+ customers
One week to Father’s day Last call for delivery
Pride month week 3 Show support and celebrate your LGBTQ+ customers
Pride month week 4 Show support and celebrate your LGBTQ+ customers
Take your cat to work day Whether you’re WFH or in the office, get your pets involved!
Summer solstice Longest day of the year, and start of Summer
Royal Ascot (UK) 20th - 24th Promote outdoor formalwear to your UK customers
Special Olympics world games begins Promote fitness products and for those with intellectual disabilities
Say “hi” day When was the last time you really spoke with your customers? Perhaps invite some for a chat
Father’s day Last-minute vouchers
Pride month week 5 Show support and celebrate your LGBTQ+ customers
Insurance awareness day Promote insurance products or cross-sell with your high-ticket items
New Indiana Jones movie releases Promote products for adventurous customers
Royal Ascot (UK) ends
Special Olympics world games ends
Wimbledon (UK)
3rd - 16th Promote fitness products
Independence day Promote celebratory products
Plan your advent calendar If selling one this year, you should be planning its launch now
Hair creator’s day Promote haircare products
World Chocolate day
Promote chocolate products or perfect accompaniments
Int'l Joke Day Knock knock. Try. Try who? Try using humor to engage your prospects
Made in the USA day Promote your US-made products
RELIABLE TACTIC OF THE MONTH
Segment your list into useful audiences to send targeted emails
A well-planned segmentation strategy for your Klaviyo account can deliver huge results.
200 days into 2023 How’re things going?
It’s tempting to send the exact same email to all of your customers to squeeze a few extra orders, but:
1. It’s a short-term fix
2. Your sales get worse each time you do it
Embrace your geekness day Promote your coolest gadgets
Two weeks to Burning Man festival
Event-goers like to give gifts to each other, so promote the perfect product!
I love horses day Promote horseriding products
AI appreciation day Ask an AI to write your next email.
3. Customers HATE it, and unsubscribe
Be selective with who you send these emails to. E.g. those outside the US may not be interested in July 2nd and 4th.
World emoji day Add emojis into your next email
World Listening day Ask your customers for their feedback
School Summer holiday (date varies) Promote products for vacations
Comic-Con 20th - 23rd Promote products celebrating pop culture
Barbie movie releases Promote products for little ones
FIFA women’s world cup 20th - Aug 20th Promote fitness products
Marine week Promote ocean-friendly products
Burning Man festival
Refreshment day Promote drinkable products
Comic-Con ends
HIGHLIGHTS
Idependence day (14th) Promote products that would make for a great celebration.
01
Two weeks to Couple’s day Promote gifts and experiences for couples
Back
One month to Halloween season Get your spooky products bundled together ready
Day of encouragement Help your prospects or leads achieve what they want today
100 days to Christmas Plan your Christmas emails
Online learning day Promote educational products and services
Announce your advent calendar on sale Three months before customers open day one
Two weeks to Wife appreciation day Promote gifts for women
One week to Wife appreciation day Last call for delivery
Talk like a pirate day You know what to do
World tourism day Promote travel-related products
Singles day Promote products that don’t need a partner and celebrate independence
Oktoberfest 16th - Oct 3rd Promote German-inspired products and drinks Autumn / Fall begins (Northern Hemisphere) Adjust your language in emails to reflect the new season
Wife appreciation day Last-minute vouchers
One month to Halloween Time to switch on your spooky messaging
Celebration
Int’l
Use data to find high-converting cross-sell products
Finding the optimal cross-sell product for each customer is a science, but get it right and you’ll see your email revenue lift-off.
Here’s three data-mining techniques to research: Association rule learning, cluster analysis and collaborative filtering.
This is advanced data analysis that‘s tough to achieve without a working knowledge of SQL or Python. But Audiens’ app does the analysis for you...
SEE HOW AUDIENS WORKS
HIGHLIGHTS
Halloween (31st)
World kindness week Approach your email marketing with kindness this week
Advent calendar day 12 Follow-up on today’s product
Christmas jumper day on Sunday Show off what you’re wearing
Advent calendar opening begins If running a product advent calendar, follow-up on today’s product
Month of giving What can you give your prospects?
Christmas
Advent calendar day 20 Follow-up on today’s product
Advent calendar day 7 Follow-up on today’s product
Hannukkah 8th - 15th Last minute vouchers
Christmas jumper day
10 days to Christmas Last call for delivery
One week to New Year’s Get January’s communications planned
Christmas eve Last-minute vouchers
NOTES ABOUT AUDIENS
Disclaimer
Events in this calendar are subject to change
Sources
timeanddate.com | un.org | nationaltoday.com yours.co.uk | nationaldaycalendar.com ukbankholidays.co.uk | visitbritain.com calendarz.com | emojipedia.org movieinsider.com | oktoberfest.de calendardate.com | metro.co.uk prestigeonline.com | radiotimes.com burningman.org | holidayextras.com specialolympics.org | imdb.com expatexplore.com | thefa.com sixnationsrugby.com | chinesenewyear.net publicholidays.co.uk | days.to reallygoodemails.com
2023
We hope you have a fantastic year, because you really are an amazing human being and you deserve all the joy coming your way
Improve email conversion rates and get more sales every time you send a marketing email in Klaviyo.
Audiens is a Shopify app that shows you exactly how to improve your email campaigns.
Audiens automatically tells you who to email, what to promote and when.
