The Ultimate Email Marketer's Content Calendar 2023

🐶

🛍 📧

🥕 08

👑

16

🎤 23

15

🏈 🖊

🤓 🏅 🕸

🎆 🎒

👂

🎨

🍹

04

🌞 🌈 👻

THE ULTIMATE

🐴 🌎 🕹 🇺 ⚽ 👟 ⚓ 🍫 🏇 👩 03

EMAIL MARKETER’S CONTENT CALENDAR

👽

🚲

2023

OVER 230 ENTRIES WITH EMAIL EXAMPLES, HIGHLIGHTS AND CHALLENGES

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28

🐱

💖 31 🍅 🌳 🎄 ☕ 🎾 👨 📚 07

JAN 2023 MON

TUE

WED

THU

FRI

SAT

SUN 01

🐱

Happy mew year Cat-themed emails

02

03

Int’l mind-body wellness day Wellness products

First working day of the year Welcome back!

Veganuary week 1 Vegan products

Trivia day Can you guess?

09

10

Clean your desk day Organization hacks and products

Secret pal day Here’s an email just for you

Veganuary week 2 Vegan products

04

📧

16

17

Veganuary week 3 Promote vegan products

Thesaurus day Boost / expand / upgrade your vocabulary in your emails

23

🍅

Compliment Day Praise customers Int'l day of education Promote educational products

30

24

📖

🥕

Veganuary week 4 Promote vegan products

31

🛍

05

06

07

12th day of Christmas Decorations come down

11

13

14

Organize your home day Organize your [insert customer problem]

One month to Valentine’s day Promote gifts for partners (and offer an opt-out)

Do nothing day Don’t send any emails!

20

21

22

19

💖

Get to know your customer day Personalize emails, use segmentation, ask questions and use your data

25

26

⛔📉

January is typically a slow month for many Shopify stores.

Start the year fighting by encouraging back your 2022 Black Friday and Christmas customers.

Gluten-free day Promote gluten-free products

🍞

Avoid the Q1 drop in sales

But it doesn’t have to be that way for you.

Bubble bath day Promote pampering products

12

⛔ 18

🛀

08

CHALLENGE OF THE MONTH

15

🛌

Create a segment in Klaviyo to target those who bought from you in these weeks, and target your next email campaign with products you think they’d love in 2023.

Chinese new year It’s the year of the rabbit

HIGHLIGHTS 27

28

Fun at work day Promote products for office fun

Last weekend of January sale Grab a bargain

29

Disney celebrates 100 years

Veganuary (whole month) Use this to your advantage to promote any vegan products.

Gluten-free day (12th) Pair gluten-free with vegan products for a double-whammy email campaign.

Last day of January sale 24hrs left!

Want to grow sales faster?

GET PERSONALIZED CAMPAIGN SUGGESTIONS

🍅 ⛔🍞

FEB 2023 MON

06

TUE

07

Black history month week 2 Promote inclusive values and products made by and for black people

WED

THU

01

02

Two weeks to Valentine's day promote gifts for partners, consider delivery time

Black history month week 1 Promote inclusive values and products made by and for black people

08

09

One week to Valentine’s day Last call for delivery

13

14

15

Valentine’s day tomorrow Last-minute vouchers

Valentine’s day Last-minute vouchers

Black history month week 3 Promote inclusive values and products made by and for black people

20

21

22

Black history month week 4 Promote inclusive values and products made by and for black people

Pancake day

27

28

💖

Mardis Gras What’s the most colorful product you can promote?

FRI

SAT

03

10

04

05

Six nations rugby begins (Europe) Promote fitness products

One week to the Super Bowl Promote entertainment and fitness products

11

12

‘Hogwarts Legacy’ videogame releases Use magical metaphors in your emails

16

VALENTINE’S DAY EMAIL EXAMPLES

Super Bowl Promote entertainment and fitness products

🏈

17

18

19

First Marvel film of the year releases Promote using superhero metaphors

Six nations rugby ends (Europe) Promote fitness products

One month to Mother’s day (UK) Promote gifts for mothers (and offer an opt-out)

24

25

26

🐜🐝

23

SUN

Land O’Lakes

Apple

Tattly

Epic! Creations

Jeni’s

Fitbit

👩

Black lives matter day

👨👩

Want to grow sales faster?

GET PERSONALIZED CAMPAIGN SUGGESTIONS

MAR 2023 MON

TUE

WED

07

SAT 05

03

One week to int’l women’s day Promote women-led products and products for women

Day of unplugging Clickthrough rates may be lower

Time to perfect your email targeting.

09

10

11

With Int’l Women’s Day and Mother’s Day in the UK, try creating Klaviyo segments based on gender, to inspire women and suggest gifts to sons.

Int’l day of awesomeness Praise the amazing qualities of your customers

One month to Easter Promote Easterrelated products

16

17

18

19

‘65’ dinosaur movie releases tomorrow Use some dino puns in your emails

St Patrick’s day Celebrate Irish culture, and paint everything green!

Mother’s day (UK) tomorrow Last-minute vouchers

Mother’s day (UK) Last-minute vouchers

👩

Page 21 of our free guide ‘How to increase repeat customers with email’ walks you through this process.

14

One week to Mother’s day (UK) Last call for delivery

One month to Grand National (UK) Promote outdoor formalwear to your UK customers

20

21

22

23

24

25

26

It’s Spring!

(Northern Hemisphere) Adjust your language in emails to reflect the new season

World poetry day Write your email in the form of a poem

Ramadan starts at sunset Promote products that would make great gifts

Ramadan Ends at sunrise tomorrow

Earth hour tomorrow Promote climate-friendly products and values

Earth hour Turn off lights 8:30-9:30PM as a symbol of commitment to the planet

Two weeks to Easter Promote Easterrelated products

27

28

29

30

April Fools this Saturday Could you create a fun fictional email product announcement?

15

12

13

🖊

CHALLENGE OF THE MONTH

02

Int’l women’s day Promote women-led products and products for women

04

SUN

Wedding planning day Promote weddingrelated products

08

Read an ebook week Make suggestions based on your industry

FRI

01

👰

06

THU

DOWNLOAD THE FREE GUIDE

HIGHLIGHTS

31 Mario movie releases Promote playful products

Int’l womens day (8th) Celebrate female-founded businesses, and products made by women for women

🕹

Earth hour (25th) Promote your environmental values and promote cabon-negative products Want to grow sales faster?

GET PERSONALIZED CAMPAIGN SUGGESTIONS

👩

🌎

APR 2023 MON

TUE

WED

THU

FRI

SAT 01

SUN

EASTER EMAIL EXAMPLES

02

April fools day Have some fun in your email. What wacky product could your company create?

03

04

🐇 😂

One week to Easter Last call for delivery

Laugh at work week Share that awful joke

10

05

06

07

08

09 Easter day Promote Easterthemed gifts

🥚🍫

11

12

13

14

15

16

100 days into 2023 How are things going?

Pet day Promote products for pet-owners

Int’l plant appreciation day Annual reminder to water your indoor plants!

Grand National starts (UK) Show us your best horseracing puns

Gardening day Promote gardenrelated products

Grand National ends (UK)

One month to Mother’s day (US) Promote gifts for mothers (and offer an opt-out)

17

18

19

20

21

22

23

Boston marathon Promote active and fitness products

Exercise day Promote active and fitness products

Int’l freelance business week Sell products used by freelancers?

Get in touch to see how it’s going

Coachella starts tomorrow Promote musical and creative products

Tea day Promote drinkable products

Earth day Promote environmental values and products

London marathon Promote fitness products

26

27

28

29

30

Two weeks to Mother’s day (US)

Prepareathon day Promote products that would be useful in an emergency

👟

🐶🐱

24

25

Two weeks to Coronation of King Charles (UK) Promote products perfect for Summer celebrations

Telephone day Try something new work with your sales team to call your customers

📞

Tell a story day What's the story behind your most popular product or service?

🥕

☕

🏇 🌎

Solo

Packlane

Cracker Barrel

Pulp & Press

DoorDash

Tattly

Take a Chance Day Test out that idea

Easter day (9th) Think beyond eggs. Promote your sweet treats, cards, gifts and experiences

Want to grow sales faster?

GET PERSONALIZED CAMPAIGN SUGGESTIONS

🥚🍫

MAY 2023 MON 01

TUE 02

WED 03

Int’l Harry Potter day Promote using magical metaphors

09

10

16

Bike week Promote fitness products

🚲

22

23

05

11

12

06

07

Coronation of King Charles (UK) Show your support through the celebrations

One week to Mother’s Day (US) Last call for delivery

13

14

Eurovision grand final Promote entertainment-based products

Mother’s Day (US) Last-minute vouchers

21

🎤

CHALLENGE OF THE MONTH

You’re almost half way through the year.

Take a look ahead at the coming months and use your quiet days to plan out the big events. What are your campaigns going to be for:

👩

17

18

19

20

Bike to school day Promote fitness products for kids

One month to Father’s day Promote gifts for men (and offer an opt-out)

Bike to work day Promote fitness products for adults

One month to Royal Ascot (UK) Promote outdoor formalwear to your UK customers

Talk like Yoda day Switch up your copywriting you should

24

25

26

27

28

Geek pride day Promote your coolest gadgets

World red head day Celebrate the most vibrant hair color with your clothing, accessories or haircare products

🤓

30

SUN

👑

Eurovision semifinal 2 Promote entertainment-based products

Int’l freelance business week Sell products used by freelancers?

Get in touch to see how it’s going

29

SAT

👽

Eurovision semifinal 1 Promote entertainment-based products

15

04

FRI

Star Wars day May the fourth be with you! Promote using sci-fi metaphors

⚡

08

THU

👨

Jun - Father’s Day Jul - 4th July + Summer vacations Oct- Halloween Nov - Black Friday + Cyber Monday Dec - Christmas

👻 🎄

HIGHLIGHTS

Mother’s day (US) (14th) Target sons and daughters with gift inspiration for their mothers.

🎨 Want to grow sales faster?

GET PERSONALIZED CAMPAIGN SUGGESTIONS

🛍

But also, what happens in between? You can make more out of your email marketing by discovering patterns in your customer data. Take a look at how the Audiens app works to boost revenue.

31

Creativity day Try something different with your emails

🏖

👩

JUN 2023 MON

TUE

WED

THU 01

FRI

SAT

02

03

Pride month week 1 Show support and celebrate your LGBTQ+ customers

06

07

08

04

09

10

11

Pride month week 2 Show support and celebrate your LGBTQ+ customers

Say “hi” day When was the last time you really spoke with your customers?

Perhaps invite some for a chat

12

13

One week to Father’s day Last call for delivery

Pride month week 3 Show support and celebrate your LGBTQ+ customers

19

20

21

22

Pride month week 4 Show support and celebrate your LGBTQ+ customers

Take your cat to work day Whether you’re WFH or in the office, get your pets involved!

Summer solstice Longest day of the year, and start of Summer

Royal Ascot (UK) 20th - 24th Promote outdoor formalwear to your UK customers

26

27

28

29

Pride month week 5 Show support and celebrate your LGBTQ+ customers

🌈

FATHER’S DAY EMAIL EXAMPLES

One month to Made in the USA day Consider building bundles of Americanmade products in preparation

🌈

05

SUN

14

15

🌞

Insurance awareness day Promote insurance products or cross-sell with your high-ticket items

16

23

17

18

Special Olympics world games begins Promote fitness products and for those with intellectual disabilities

Father’s day Last-minute vouchers

24

25

Royal Ascot (UK) ends

Special Olympics world games ends

🏇

Dollar Shave Club

Saxx

Penguin

Beardbrand

GoPro

Google

👨

🏅

30 New Indiana Jones movie releases Promote products for adventurous customers

Want to grow sales faster?

GET PERSONALIZED CAMPAIGN SUGGESTIONS

JUL 2023 MON

TUE

WED

THU

SAT 01

02

Int'l Joke Day Knock knock. Try. Try who? Try using humor to engage your prospects

Made in the USA day Promote your US-made products

08

09

🇺

04

05

Wimbledon (UK) 3rd - 16th Promote fitness products

Independence day Promote celebratory products

Plan your advent calendar If selling one this year, you should be planning its launch now

10

11

12

13

14

15

16

Hair creator’s day Promote haircare products

Embrace your geekness day Promote your coolest gadgets

Two weeks to Burning Man festival Event-goers like to give gifts to each other, so promote the perfect product!

I love horses day Promote horseriding products

AI appreciation day Ask an AI to write your next email.

🎆

07

SUN

03

🎾

06

FRI

World Chocolate day Promote chocolate products or perfect accompaniments

200 days into 2023 How’re things going?

🍫

🤓

🐴

17

18

19

20

21

22

23

World emoji day Add emojis into your next email

World Listening day Ask your customers for their feedback

School Summer holiday (date varies) Promote products for vacations

Comic-Con 20th - 23rd Promote products celebrating pop culture

Barbie movie releases Promote products for little ones

FIFA women’s world cup 20th - Aug 20th Promote fitness products

Comic-Con ends

27

28

29

30

Burning Man festival

Refreshment day Promote drinkable products

😀😧😉

24

👂

25

Marine week Promote ocean-friendly products

🐟

🏖

26

RELIABLE TACTIC OF THE MONTH

Segment your list into useful audiences to send targeted emails A well-planned segmentation strategy for your Klaviyo account can deliver huge results.

It’s tempting to send the exact same email to all of your customers to squeeze a few extra orders, but: 1.

2.

3.

It’s a short-term fix Your sales get worse each time you do it Customers HATE it, and unsubscribe

Be selective with who you send these emails to.

E.g. those outside the US may not be interested in July 2nd and 4th.

HIGHLIGHTS

🍹

31

Want to grow sales faster?

GET PERSONALIZED CAMPAIGN SUGGESTIONS

Idependence day (14th) Promote products that would make for a great celebration.

🎆

AUG 2023 MON

TUE

WED

THU

01

02

03

Back to school next month Promote educational products

School holidays continue this month Many corporate customers may be out of office

Announce your advent calendar this month Build the hype as customers start looking now

07

08

09

10

20 weeks to Christmas

Int’l cat day Pop a cat in your next email

Book-lover’s day Recommend reading related to your industry

Spoil your dog day Promote products for pets

14

15

16

17

🎄

21

🐱

22

📚

FRI

SAT

04

05

SUMMER VACATION EMAIL EXAMPLES

06

Two weeks to Couple’s day Promote gifts and experiences for couples

11

🐶

SUN

12

13

One week to Couple’s day Last call for delivery

18

19

Two weeks to Eat outside day Promote edible products

Couple’s day Last-minute vouchers

23

24

25

30

31

20 FIFA women’s world cup ends

💖

Poolside Fun

Plochman’s

Yelp

Musicbed

Athletic Brewing Co

Vacasa

⚽

26

27

World plant milk day Promote plant-based food and drink products

🥛

28

29

US Open tennis championships Promote fitness products

Back to school next week Last call for delivery

🎾

🎒

Eat outside day Inspire customers with locations to enjoy your products

🌳 Want to grow sales faster?

GET PERSONALIZED CAMPAIGN SUGGESTIONS

SEP 2023 MON

TUE

WED

04

05

Back to school Many corporate customers back in the office too

One month to Halloween season Get your spooky products bundled together ready

11

12

13

Day of encouragement Help your prospects or leads achieve what they want today

100 days to Christmas Plan your Christmas emails

19

20

🎒

18

06

THU

07

SAT

01

02

03

Two weeks to Couple’s day Promote gifts and experiences for couples

Announce your advent calendar on sale Three months before customers open day one

Two weeks to Wife appreciation day Promote gifts for women

08

09

10

🕸 14

🎄 21

27

28

World tourism day Promote travel-related products

🛫

15

16

17

Online learning day Promote educational products and services

Oktoberfest 16th - Oct 3rd Promote German-inspired products and drinks

Wife appreciation day Last-minute vouchers

22

23

24

Singles day Promote products that don’t need a partner and celebrate independence

Autumn / Fall begins (Northern Hemisphere) Adjust your language in emails to reflect the new season

29

30

📚

⚓

26

SUN

AUTUMN EMAIL EXAMPLES

One week to Wife appreciation day Last call for delivery

Talk like a pirate day You know what to do

25

FRI

Starbucks

Moment

Peloton

Mammoth and co

AARP

Austin Eastciders

👩

One month to Halloween Time to switch on your spooky messaging

👻

Want to grow sales faster?

GET PERSONALIZED CAMPAIGN SUGGESTIONS

OCT 2023 MON

TUE

WED

THU

FRI

SAT

SUN

RELIABLE TACTIC OF THE MONTH

📧

01 Int’l coffee day Promote coffee and alternatives

☕

02

03

04

05

06

07

Eat better, eat together month Promote healthy food products

Oktoberfest ends

Improve your office day Take a look around your desk. What can be removed or re-organized?

One month to Halloween Promote spooky products and use ‘thrilling’ metaphors

One month to Black Friday ‘month’ Get your Black Friday weekend or month planned out now

Go sober for October Promote alcoholic alternative products

09

10

11

12

13

14

Black history month (Europe)

World mental health day Promote wellbeing products

16

17

18

19

Global cat day Fill your emails with cats

Clean your virtual desktop day Yes, you

Two weeks to Halloween Promote spooky products

Less than 10 weeks to Christmas

🥗

🐱

23

30

🖥

24

🛍

08

Finding the optimal cross-sell product for each customer is a science, but get it right and you’ll see your email revenue lift-off.

🚀

🗂

Here’s three data-mining techniques to research: Association rule learning, cluster analysis and collaborative filtering.

15

This is advanced data analysis that‘s tough to achieve without a working knowledge of SQL or Python.

But Audiens’ app does the analysis for you...

20

25

26 One month to Black Friday Less than a week until ‘Black Friday month’ starts

22

Celebration of the mind day Promote wellbeing products

🎄

One week to Halloween Last call for delivery

21

SEE HOW AUDIENS WORKS

HIGHLIGHTS 27

29

28 Chocolate day Promote to all sweet-toothed customers

🍫

31 Halloween

👻

Use data to find high-converting cross-sell products

Want to grow sales faster?

GET PERSONALIZED CAMPAIGN SUGGESTIONS

Halloween (31st) What spooky decorations, treats and puns can you entertain your customers with?

👻

NOV 2023 MON

TUE

WED

THU

07

World kindness week Approach your email marketing with kindness this week

Black Friday month week 2

13

14

02

03

04

05

No-shave November Promote facial care products for men

Gluten-free diet awareness month Promote your GF products

Healthy skin month Promote skincare products

Bonfire Night (UK) Use explosive metaphors in your emails

10

11

12

18

19

21 Five weeks to Christmas

15

16

17 Hiking day Promote products for customers who love the outdoors

24

25

26

Thanksgiving day

Black Friday

One month to Christmas Time to get Christmas campaigns queued up

ICC men’s cricket world cup Promote fitness products

Christmas up next Black Friday is over.

Time to switch on all your Christmas messaging!

29

30

🎄

🎄

🎄

🎄

🎄 🎄 🎄🎄🎄 🎄 🎄 🎄

28

🎄

Taste of Home

Grammarly

Peak Design

Tuft & Needle

Apple

Designmodo

👨👴

23

🛍

Cyber Monday Customers will be looking for deals on digital products

🎆

Int’l men’s day Promote products for mens wellbeing and health

🏔

22

27

😀

BLACK FRIDAY EMAIL EXAMPLES

One month to Hannukkah Promote gifts to give

📝

Black Friday week

🛍

09

I love to write day Today’s your lucky day!

20

🍞

⛔

One month left to sell advent calendars

🛍

🛍

SUN

Black Friday month week 1

08

Black Friday month week 3

SAT

01

World Vegan Day Promote plant-based products

06

FRI

🎄

Want to grow sales faster?

GET PERSONALIZED CAMPAIGN SUGGESTIONS

DEC 2023 MON

TUE

WED

🎄 🎄

04

05

World kindness week Approach your email marketing with kindness this week

11

12

THU

🎄 🎄 🎄🎄 🎄🎄 🎄 🎄 🎄

🎄

🎄

25

19

🎄

Christmas day Last-minute vouchers

12 days of Christmas begins New promo period

SAT

01

02

Advent calendar opening begins If running a product advent calendar, follow-up on today’s product

Month of giving What can you give your prospects?

09

06

07

08

Christmas jumper day on Sunday Show off what you’re wearing

Advent calendar day 7 Follow-up on today’s product

Hannukkah 8th - 15th Last minute vouchers

13

14

15

Advent calendar day 12 Follow-up on today’s product

18

FRI

SUN

CHRISTMAS EMAIL EXAMPLES

03

10 Christmas jumper day

16

17

23

24

One week to New Year’s Get January’s communications planned

Christmas eve Last-minute vouchers

30

31

10 days to Christmas Last call for delivery

20

21

Advent calendar day 20 Follow-up on today’s product

Winter begins (Northern Hemisphere) Adjust your language in emails to reflect the new season

26

27

28

Boxing day Boxing day sale begins

Short working week If you’re B2B, your customers may not be back in the office until Tues Jan 2nd

22

29

New year’s eve Email your customers with a lookback at your achievements in 2023

🎆

Want to grow sales faster?

GET PERSONALIZED CAMPAIGN SUGGESTIONS

Moonshot

Finn

Moment

8am Creative

G2

MacPaw

NOTES

ABOUT AUDIENS

Disclaimer Events in this calendar are subject to change

Improve email conversion rates and get more sales every time you send a marketing email in Klaviyo.

Sources timeanddate.com | un.org | nationaltoday.com yours.co.uk | nationaldaycalendar.com ukbankholidays.co.uk | visitbritain.com calendarz.com | emojipedia.org movieinsider.com | oktoberfest.de calendardate.com | metro.co.uk prestigeonline.com | radiotimes.com burningman.org | holidayextras.com specialolympics.org | imdb.com expatexplore.com | thefa.com sixnationsrugby.com | chinesenewyear.net publicholidays.co.uk | days.to reallygoodemails.com

Audiens is a Shopify app that shows you exactly how to improve your email campaigns.

Audiens automatically tells you who to email, what to promote and when.

2023 We hope you have a fantastic year, because you really are an amazing human being and you deserve all the joy coming your way

GET PERSONALIZED CAMPAIGN SUGGESTIONS

📈

📧

🗓