Case study
following Royal St.Lucian Seamoss Company’s first three months using Audiens
About
The Royal St.Lucian Seamoss Company source and sell highquality sea moss, following Fair Trade practises.
Seamoss is a nutritious superfood packed with vitamins and minerals to support a healthy lifestyle. Customers can choose from gold, green and purple seamoss in small batches or wholesale.
Data
In Q1 2023, Royal St.Lucian Seamoss Company imported their data from Shopify into Audiens. Audiens automatically discovered highest-value customers and those most at risk of leaving. Audiens then suggested email campaigns for biggest impact. Real suggestions
Suggestions
Audiens made daily suggestions for email campaigns.
It built custom segments and picked the most attractive product for those customers.
Its built-in AI wrote a first draft subject line and body text. It gave the best time to send too. One click, and it was in Klaviyo.
Example Real suggestion
Suggestions - Segments
Audiens builds custom segments for each campaign suggestion.
This campaign was aimed at 92 customers who’d bought a related product in the last 12 months. When transferring this campaign to Klaviyo, this custom segment was automatically imported as a list.
Real suggestion
Suggestions -Best time
Audiens looks at the day and time each customer in this segment has bought in the past.
This campaign was suggested to be sent at 3pm on a Tuesday.
When transferring this campaign to Klaviyo, it was automatically set to send at this time.
Real suggestion
Suggestions -AI first draft
Audiens looks at the customer segment and suggested products and uses its built-in AI to write the first draft of the email subject line and body.
When transferring this campaign to Klaviyo, the campaign was autowritten with AI, and used Royal St.Lucian Seamoss Company’s previously-built Klaviyo template.
Real suggestion
This campaign surpassed our expectations...
1.5x Revenue above est potential 14x Rev per recipient vs avg campaign prev year 6.4x CVR vs avg campaign prev year 6.7x CVR vs avg quarter prev year Stats correct as of Mar 31 2023
Results
Real suggestion
...and that continued...
The Royal St.Lucian Seamoss Company sent Audiens-suggested emails on a daily basis.
Real
Some hits, some misses. But, overall, they saw impressive results.
Stats correct as of Mar 31 2023, result vs potential revenue
1.9x 2.1x 2.2x 8.6x 2.8x
suggestions
Over their first 3 months
They sent almost 100 Audiens-suggested email campaigns, and their email revenue reached 7x their previous year’s monthly average...
(127x more than the cost of Audiens).
3.4x higher than Mar 2022
Previous year’s monthly average email revenue
correct as of Mar 31 2023
Stats
Jan 2023 Feb 2023 Mar 2023
Most impressive campaigns
Email 25 To 150 customers who haven’t bought this yet 6x rev per recipient 4x CVR 20x CVR 4x CVR 4x CVR 5x CVR 26x rev per recipient 8x rev per recipient 25x rev per recipient 7x rev per recipient Email 31 To 10 customers who changed buying pattern Email 53 To 280 customers who haven’t bought this yet Email 62 To 230 customers who buy with a promo code Email 74 To 130 customers who are considered VIPs Stats correct as of Mar 31 2023 Multipliers are vs previous year’s average campaign
Final Results
The Royal St.Lucian Seamoss Company made 3.2x more revenue with Audiens than the average quarter the previous year.
With Audiens, they swapped mass blast emails for quick targeted campaigns, increasing their CVR by 20% and revenue per recipient by 46% than the average campaign the previous year.
Stats correct as of Mar 31 2023
Revenue Q1 ‘23 vs Q1 ‘22
4.7x
Using Audiens, Royal St.Lucian Seamoss Company were able to
✅ Quickly move from ineffective mass blast emails to hyper-targeted campaigns
✅ Know what products to promote, to who and when
✅ Earn 59x more than the price of Audiens in one quarter
Stats correct as of Mar 31 2023
Cumulative revenue with each campaign
Connect your Shopify store to Audiens now to start getting your own suggested campaigns Get your free trial at: audiens.com/trial