Audiens Case Study: Royal St.Lucian Seamoss Company

Case study following Royal St.Lucian Seamoss Company’s first three months using Audiens

About The Royal St.Lucian Seamoss Company source and sell highquality sea moss, following Fair Trade practises.

Seamoss is a nutritious superfood packed with vitamins and minerals to support a healthy lifestyle.

Customers can choose from gold, green and purple seamoss in small batches or wholesale.

Data In Q1 2023, Royal St.Lucian Seamoss Company imported their data from Shopify into Audiens.

Audiens automatically discovered highest-value customers and those most at risk of leaving.

Audiens then suggested email campaigns for biggest impact.

Real suggestions

Example

Suggestions Audiens made daily suggestions for email campaigns.

It built custom segments and picked the most attractive product for those customers.

Its built-in AI wrote a first draft subject line and body text.

It gave the best time to send too.

One click, and it was in Klaviyo.

Real suggestion

Suggestions -Segments Audiens builds custom segments for each campaign suggestion.

This campaign was aimed at 92 customers who’d bought a related product in the last 12 months.

When transferring this campaign to Klaviyo, this custom segment was automatically imported as a list.

Real suggestion

Suggestions -Best time Audiens looks at the day and time each customer in this segment has bought in the past.

This campaign was suggested to be sent at 3pm on a Tuesday.

When transferring this campaign to Klaviyo, it was automatically set to send at this time.

Real suggestion

Suggestions -AI first draft Audiens looks at the customer segment and suggested products and uses its built-in AI to write the first draft of the email subject line and body.

When transferring this campaign to Klaviyo, the campaign was autowritten with AI, and used Royal St.Lucian Seamoss Company’s previously-built Klaviyo template.

Real suggestion

Results This campaign surpassed our expectations...

1.5x

6.7x

Revenue above est potential

CVR vs avg quarter prev year

6.4x

14x

CVR vs avg campaign prev year

Rev per recipient vs avg campaign prev year

Stats correct as of Mar 31 2023

Real suggestion

...and that continued...

The Royal St.Lucian Seamoss Company sent Audiens-suggested emails on a daily basis.

Real suggestions

1.9x

2.8x

Some hits, some misses.

But, overall, they saw impressive results.

2.1x Stats correct as of Mar 31 2023, result vs potential revenue

2.2x

8.6x

Over their first 3 months They sent almost 100 Audiens-suggested email campaigns, and their email revenue reached 7x their previous year’s monthly average...

(127x more than the cost of Audiens).

3.4x higher than Mar 2022

Previous year’s monthly average email revenue

Jan 2023

Feb 2023 Stats correct as of Mar 31 2023

Mar 2023

Most impressive campaigns Email 25

To 150 customers who haven’t bought this yet

To 10 customers who changed buying pattern

Email 31

Email 53

Email 62

Email 74

6x rev per recipient

26x rev per recipient

8x rev per recipient

25x rev per recipient

7x rev per recipient

4x CVR

20x CVR

4x CVR

4x CVR

5x CVR

To 280 customers who haven’t bought this yet

Stats correct as of Mar 31 2023

To 230 customers who buy with a promo code

To 130 customers who are considered VIPs

Multipliers are vs previous year’s average campaign

Final Results The Royal St.Lucian Seamoss Company made 3.2x more revenue with Audiens than the average quarter the previous year.

With Audiens, they swapped mass blast emails for quick targeted campaigns, increasing their CVR by 20% and revenue per recipient by 46% than the average campaign the previous year.

Stats correct as of Mar 31 2023

4.7x Revenue Q1 ‘23 vs Q1 ‘22

Using Audiens, Royal St.Lucian Seamoss Company were able to

✅ Quickly move from ineffective mass blast emails to hyper-targeted campaigns ✅ Know what products to promote, to who and when ✅ Earn 59x more than the price of Audiens in one quarter

Stats correct as of Mar 31 2023

Cumulative revenue with each campaign

Connect your Shopify store to Audiens now to start getting your own suggested campaigns Get your free trial at:

audiens.com/trial