Case Study - Save Our Strands

Case study

Save Our Strands’

first 60 days with Audiens

About ‘Save our Strands’

‘Save Our Strands’ is the pseudonym of a real professional hair care company.

They curate and sell speciality hair products from over 25 professional brands.

How Audiens helps

Increase CVR

Targeting specific customers with related products at the right time

Increase revenue per recipient

Making each customer worth multiple times more

Easy-to-follow suggestions

Campaigns are auto-generated and sent to Klaviyo in a few clicks

Data

In March 2023, Save Our Strands installed the Audiens

Shopify app.

Audiens automatically discovered highest-value customers and those most at risk of leaving.

Audiens then suggested email campaigns for biggest impact. Real suggestions

Suggestions

Audiens made daily suggestions for email campaigns.

It built custom segments and picked the most attractive product for those customers.

Love the automated product recommendations

Home Shop About Contact

Its built-in AI (GPT-4) wrote a first draft subject line and body text. It gave the best time to send too. A few clicks, and it was all in Klaviyo.

Luxurious locks: Discover Stranded Conditioner

It’s not every day that your hair feels this soft - or is it? With Stranded Conditioner, every shower feels like a spa.

Thanks to our rich formula and earthy ingredients, you’ll shower in the comfort you’re giving your hair and body exactly what they need.

Suggestions - Segments

Audiens built custom segments for each campaign suggestion.

This campaign was aimed at 1,810 customers in who hadn’t bought this hair conditioner yet. When transferring this campaign to Klaviyo, this custom segment was automatically imported as a list.

Luxurious locks: Discover Stranded Conditioner

It’s not every day that your hair feels this soft - or is it? With Stranded Conditioner, every shower feels like a spa.

Thanks to our rich formula and earthy ingredients, you’ll shower in the comfort you’re giving your hair and body exactly what they need.

Suggestions -Best time

Audiens looked at the day and time each customer in this segment had bought in the past.

They picked 9pm on a Sunday.

When transferring this campaign to Klaviyo, they set it to send at this time.

Luxurious locks: Discover Stranded Conditioner

It’s not every day that your hair feels this soft - or is it? With Stranded Conditioner, every shower feels like a spa.

Thanks to our rich formula and earthy ingredients, you’ll shower in the comfort you’re giving your hair and body exactly what they need.

Suggestions -AI first draft

Audiens looked at the customer segment and suggested products and used its built-in AI to write a first draft of the email subject line and body. When transferring this campaign to Klaviyo, they simply picked a previously-used Klaviyo template from inside Audiens.

Luxurious locks: Discover Stranded Conditioner

It’s not every day that your hair feels this soft - or is it? With Stranded Conditioner, every shower feels like a spa.

Thanks to our rich formula and earthy ingredients, you’ll shower in the comfort you’re giving your hair and body exactly what they need.

Stranded Hair Conditioner

Rich formula, earthy ingredients. Everything you need to feel grounded.

Add

Results

This campaign had amazing conversion rates...

Luxurious locks: Discover Stranded Conditioner

It’s not every day that your hair feels this soft - or is it? With Stranded Conditioner, every shower feels like a spa.

Thanks to our rich formula and earthy ingredients, you’ll shower in the comfort you’re giving your hair and body exactly what they need.

33% Orders vs avg campaign prev 60 days

66% Orders vs avg campaign prev 60 days

2.6x Rev per recipient vs avg campaign prev 60 days

Stranded Hair Conditioner

Add to your basket

...and that continued...

They saw a boost in revenue

Over their first 60 days, Save Our Strands sent 10 Audiens-suggested email campaigns, about two a week. Alongside Save Our Strands’ usual Klaviyo emails, Audiens brought in an additional 34.8% revenue.

Usual monthly revenue

+34.8% Audiens

Multipliers are vs previous 60 day average campaign (before using Audiens), rounded to nearest decimal place

ROI

Save Our Strands made back the cost of Audiens from thier first Audiens campaign.

They made 280x more than the cost of Audiens in their free trial.

That’s over 23 years of Audiens made back in two weeks.

Cost of Audiens, first month

Start of trial

Cumulative revenue

After 60 days

Using Audiens, Save Our Strands were able to

✅ Quickly compliment mass blast emails with hyper-targeted campaigns

✅ Know what products to promote, to who and when

✅ Earn back the price of Audiens in their trial

We're very happy with Audiens and are definitely looking to continue with a subscription.

Cumulative revenue from Audiens-suggested campaigns over their first 60 days