Case Study - Save Our Strands

Case study Save Our Strands’ first 60 days with Audiens

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About ‘Save our Strands’ ‘Save Our Strands’ is the pseudonym of a real professional hair care company.

They curate and sell speciality hair products from over 25 professional brands.

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Save Our Strands Premium Haircare

The entire Stranded Collection invites you to rediscover your shower. Every time you step in, enter a spa of luxury.

Shop the collection

Stranded Hair Shampoo

Stranded Hair Conditioner

Kickstart your at-home spa moment with our rich shampoo base.

Rich formula, earthy ingredients.

Everything you need to feel grounded.

How Audiens helps Increase CVR Targeting specific customers with related products at the right time Increase revenue per recipient Making each customer worth multiple times more Easy-to-follow suggestions Campaigns are auto-generated and sent to Klaviyo in a few clicks

Data In March 2023, Save Our Strands installed the Audiens Shopify app.

Audiens automatically discovered highest-value customers and those most at risk of leaving.

Audiens then suggested email campaigns for biggest impact.

Real suggestions

Suggestions Audiens made daily suggestions for email campaigns.

It built custom segments and picked the most attractive product for those customers.

Its built-in AI (GPT-4) wrote a first draft subject line and body text.

It gave the best time to send too.

A few clicks, and it was all in Klaviyo.

“

Love the automated product Home dations recommen

” Shop

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Luxurious locks: Discover Stranded Conditioner It’s not every day that your hair feels this soft - or is it?

With Stranded Conditioner, every shower feels like a spa.

Thanks to our rich formula and earthy ingredients, you’ll shower in the comfort you’re giving your hair and body exactly what they need.

Example

“

Love the au to segmentati on

Suggestions -Segments

”

Audiens built custom segments for each campaign suggestion.

This campaign was aimed at 1,810 customers in who hadn’t bought this hair conditioner yet.

When transferring this campaign to Klaviyo, this custom segment was automatically imported as a list.

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Luxurious locks: Discover Stranded Conditioner It’s not every day that your hair feels this soft - or is it?

With Stranded Conditioner, every shower feels like a spa.

Thanks to our rich formula and earthy ingredients, you’ll shower in the comfort you’re giving your hair and body exactly what they need.

Example

Suggestions -Best time Audiens looked at the day and time each customer in this segment had bought in the past.

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They picked 9pm on a Sunday.

When transferring this campaign to Klaviyo, they set it to send at this time.

Luxurious locks: Discover Stranded Conditioner It’s not every day that your hair feels this soft - or is it?

With Stranded Conditioner, every shower feels like a spa.

Thanks to our rich formula and earthy ingredients, you’ll shower in the comfort you’re giving your hair and body exactly what they need.

Example

Suggestions -AI first draft Audiens looked at the customer segment and suggested products and used its built-in AI to write a first draft of the email subject line and body.

When transferring this campaign to Klaviyo, they simply picked a previously-used Klaviyo template from inside Audiens.

Home

Shop

About

Contact

Luxurious locks: Discover Stranded Conditioner It’s not every day that your hair feels this soft - or is it?

With Stranded Conditioner, every shower feels like a spa.

Thanks to our rich formula and earthy ingredients, you’ll shower in the comfort you’re giving your hair and body exactly what they need.

Stranded Hair Conditioner Rich formula, earthy ingredients.

Everything you need to feel grounded.

Add to your basket Example

Results

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This campaign had amazing conversion rates...

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About

Contact

Luxurious locks: Discover Stranded Conditioner It’s not every day that your hair feels this soft - or is it?

With Stranded Conditioner, every shower feels like a spa.

Thanks to our rich formula and earthy ingredients, you’ll shower in the comfort you’re giving your hair and body exactly what they need.

33% Orders vs avg campaign prev 60 days

66% Orders vs avg campaign prev 60 days

2.6x Rev per recipient vs avg campaign prev 60 days

Stranded Hair Conditioner Rich formula, earthy ingredients.

Everything you need to feel grounded.

Add to your basket Example

...and that continued...

Email 1

To 2,309 customers who are considered VIPs

2x rev per recipient

Email 2

To 598 customers who bought a related product

Email 5

To 14,498 customers in a smart mass blast

2x rev per recipient

Email 7

To 1,810 customers who hadn’t bought this yet

3x rev per recipient 2x Revenue

2x CVR

+18% CVR

+66% CVR

Multipliers are vs previous 60 day average campaign (before using Audiens), rounded to nearest whole

They saw a boost in revenue Over their first 60 days, Save Our Strands sent 10 Audiens-suggested email campaigns, about two a week.

Alongside Save Our Strands’ usual Klaviyo emails, Audiens brought in an additional 34.8% revenue.

Usual monthly revenue

+34.8% Audiens

Multipliers are vs previous 60 day average campaign (before using Audiens), rounded to nearest decimal place

ROI Save Our Strands made back the cost of Audiens from thier first Audiens campaign.

They made 280x more than the cost of Audiens in their free trial.

That’s over 23 years of Audiens made back in two weeks.

Cost of Audiens, first month

Cumulative revenue Start of trial

After 60 days

Final Results In their first 60 days with Audiens, Save Our Strands made:

35%

Additional revenue Complimenting usual campaigns

Vs previous 60 day average campaign (before using Audiens), rounded to nearest whole

Using Audiens, Save Our Strands were able to

✅ Quickly compliment mass blast emails with hyper-targeted campaigns ✅ Know what products to promote, to who and when ✅ Earn back the price of Audiens in their trial

“

We're very happy with Audiens and are definitely looking to continue with a subscription.

” Cumulative revenue from Audiens-suggested campaigns over their first 60 days

Connect your Shopify store to Audiens now to start getting your own suggested campaigns Get your free trial at:

audiens.com/trial

Cumulative revenue from Audiens-suggested campaigns over their first 60 days