Case study
SHOE ME’s first two months using Audiens
About SHOE ME
SHOE ME is Australia and New Zealand's number one destination for sexy and alternative footwear and apparel.
“Our drive is to support and empower the communities which we are so fortunate to be a part of. We want everyone to be themselves, feel and look their best.”
Shoe Me is a family-owned Australian business, established in 2011.
How Audiens helps
Increase CVR
Targeting specific customers with related products at the right time
Increase revenue per recipient
Making each customer worth multiple times more
Easy-to-follow suggestions
Campaigns are auto-generated and sent to Klaviyo in a few clicks
Data
In March 2023, SHOE ME installed the Audiens
Shopify app.
Audiens automatically discovered highest-value customers and those most at risk of leaving.
Audiens then suggested email campaigns for biggest impact.
Real suggestions
Suggestions
Audiens made daily suggestions for email campaigns.
It built custom segments and picked the most attractive product for those customers.
Its built-in AI wrote a first draft subject line and body text. It gave the best time to send too. One click, and it was in Klaviyo.
Real suggestion
Suggestions - Segments
Audiens built custom segments for each campaign suggestion.
This campaign was aimed at 92 customers who’d bought a related product in the last 12 months. When transferring this campaign to Klaviyo, this custom segment was automatically imported as a list.
Real suggestion
Suggestions -Best time
Audiens looked at the day and time each customer in this segment had bought in the past.
This campaign was suggested to be sent at 9am on a Wednesday.
When transferring this campaign to Klaviyo, it was automatically set to send at this time.
Real suggestion
Suggestions -AI first draft
Audiens looked at the customer segment and suggested products and used its built-in AI to write a first draft of the email subject line and body.
When transferring this campaign to Klaviyo, the email was autowritten with AI, and used SHOE ME’s previously-built Klaviyo template.
Real suggestion
Results
This campaign had amazing conversion rates...
9x CVR vs avg campaign
prev month
10x
Rev per recipient vs avg campaign
prev month
4x CVR vs avg campaign
prev year
5x
Rev per recipient vs avg campaign
prev year
Stats correct as of Jun 2023, rounded to nearest whole
Real suggestion
...and that continued...
Stats correct as of Jun 2023
Multipliers are vs previous month’s average campaign (before using Audiens), rounded to nearest whole
Email 11 To 92 customers who haven’t bought this yet 10x rev per recipient 9x CVR 8x CVR 8x CVR 6x CVR 6x CVR 9x rev per recipient 8x rev per recipient 7x rev per recipient 4x rev per recipient Email 10 To 2,689 customers who buy with a promo code Email 13 To 2,315 customers who are considered VIPs Email 1 To 2,526 customers who are considered VIPs Email 12 To 2,334 customers who are new
They saw a boost in revenue
Over their first two months SHOE ME sent almost 20 Audiens-suggested email campaigns, about two a week.
Alongside SHOE ME’s usual Klaviyo emails, Audiens brought in an additional +23% revenue.
Usual monthly revenue
Stats correct as of Jun 2023
Percentages are vs previous month’s revenue (before using Audiens)
+23.4% AudiensROI
SHOE ME made back the cost of Audiens from their first campaign each month.
They made 160x more than the cost of Audiens in their first month.
That’s over 13 years of Audiens made back in one month.
Cost of Audiens
Cumulative revenue
Trial First month Second month
Final Results
In their first two months with Audiens, SHOE ME made up to:
9x Conversion rate
10x Revenue per recipient
Making each campaign more effective
Multiplying customer value
23% Additional revenue Complimenting usual campaigns
Stats correct as of Jun 2023
Percentages are vs previous month’s revenue (before using Audiens)
Using Audiens, SHOE ME were able to
✅ Quickly compliment mass blast emails with hyper-targeted campaigns
✅ Know what products to promote, to who and when
✅ Earn back the price of Audiens in one campaign
Cumulative revenue per Audiens-suggested campaign for the first two months
Connect your Shopify store to Audiens now to start getting your own suggested campaigns Get your free trial at: audiens.com/trial Cumulative revenue per Audiens-suggested campaign for the first two months