Audiens Case Study: SHOE ME

Case study SHOE ME’s first two months using Audiens

About SHOE ME SHOE ME is Australia and New Zealand's number one destination for sexy and alternative footwear and apparel.

“Our drive is to support and empower the communities which we are so fortunate to be a part of.

We want everyone to be themselves, feel and look their best.”

Shoe Me is a family-owned Australian business, established in 2011.

How Audiens helps Increase CVR Targeting specific customers with related products at the right time Increase revenue per recipient Making each customer worth multiple times more Easy-to-follow suggestions Campaigns are auto-generated and sent to Klaviyo in a few clicks

Data In March 2023, SHOE ME installed the Audiens Shopify app.

Audiens automatically discovered highest-value customers and those most at risk of leaving.

Audiens then suggested email campaigns for biggest impact.

Real suggestions

Suggestions Audiens made daily suggestions for email campaigns.

It built custom segments and picked the most attractive product for those customers.

Its built-in AI wrote a first draft subject line and body text.

It gave the best time to send too.

One click, and it was in Klaviyo.

Real suggestion

Suggestions -Segments Audiens built custom segments for each campaign suggestion.

This campaign was aimed at 92 customers who’d bought a related product in the last 12 months.

When transferring this campaign to Klaviyo, this custom segment was automatically imported as a list.

Real suggestion

Suggestions -Best time Audiens looked at the day and time each customer in this segment had bought in the past.

This campaign was suggested to be sent at 9am on a Wednesday.

When transferring this campaign to Klaviyo, it was automatically set to send at this time.

Real suggestion

Suggestions -AI first draft Audiens looked at the customer segment and suggested products and used its built-in AI to write a first draft of the email subject line and body.

When transferring this campaign to Klaviyo, the email was autowritten with AI, and used SHOE ME’s previously-built Klaviyo template.

Real suggestion

Results This campaign had amazing conversion rates...

9x

10x

CVR vs avg campaign prev month

Rev per recipient vs avg campaign prev month

4x

5x

CVR vs avg campaign prev year

Rev per recipient vs avg campaign prev year

Stats correct as of Jun 2023, rounded to nearest whole

Real suggestion

...and that continued...

Email 11

To 92 customers who haven’t bought this yet

To 2,689 customers who buy with a promo code

Email 10

Email 13

Email 1

Email 12

10x rev per recipient

9x rev per recipient

8x rev per recipient

7x rev per recipient

4x rev per recipient

9x CVR

8x CVR

8x CVR

6x CVR

6x CVR

To 2,315 customers who are considered VIPs

Stats correct as of Jun 2023

To 2,526 customers who are considered VIPs

To 2,334 customers who are new

Multipliers are vs previous month’s average campaign (before using Audiens), rounded to nearest whole

They saw a boost in revenue Over their first two months SHOE ME sent almost 20 Audiens-suggested email campaigns, about two a week.

Alongside SHOE ME’s usual Klaviyo emails, Audiens brought in an additional +23% revenue.

Usual monthly revenue +23.4% Audiens

Stats correct as of Jun 2023

Percentages are vs previous month’s revenue (before using Audiens)

ROI SHOE ME made back the cost of Audiens from their first campaign each month.

They made 160x more than the cost of Audiens in their first month.

That’s over 13 years of Audiens made back in one month.

Cost of Audiens Trial

First month Cumulative revenue

Second month

Final Results In their first two months with Audiens, SHOE ME made up to:

9x

Conversion rate

10x Revenue per recipient

23%

Additional revenue

Making each campaign Multiplying more effective customer value

Complimenting usual campaigns

Stats correct as of Jun 2023

Percentages are vs previous month’s revenue (before using Audiens)

Using Audiens, SHOE ME were able to

✅ Quickly compliment mass blast emails with hyper-targeted campaigns ✅ Know what products to promote, to who and when ✅ Earn back the price of Audiens in one campaign

Cumulative revenue per Audiens-suggested campaign for the first two months

Connect your Shopify store to Audiens now to start getting your own suggested campaigns Get your free trial at:

audiens.com/trial

Cumulative revenue per Audiens-suggested campaign for the first two months