Audiens Case Study: Planet Organic Australia

Case study Planet Organic Australia’s first 60 days with Audiens

About Planet Organic AUS Planet Organic is an Australian health brand selling a selection of sustainable, ethically-sourced organic herbal teas and spices.

“Full on flavour, light on the earth.

We are passionate about producing high quality, environmentally sustainable products that are better for you and the planet.”

How Audiens helps Increase CVR Targeting specific customers with related products at the right time Increase revenue per recipient Making each customer worth multiple times more Easy-to-follow suggestions Campaigns are auto-generated and sent to Klaviyo in a few clicks

Data In May 2023, Planet Organic AUS installed the Audiens Shopify app.

Audiens automatically discovered highest-value customers and those most at risk of leaving.

Audiens then suggested email campaigns for biggest impact.

Real suggestions

Suggestions Audiens made daily suggestions for email campaigns.

It built custom segments and picked the most attractive product for those customers.

Its built-in AI wrote a first draft subject line and body text.

It gave the best time to send too.

One click, and it was in Klaviyo.

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The Perfect Tea Bag Trio It’s not every day that you can feel this fancy - or is it? With Planet Organic’s Ginger, Spearmint and Rosehip Hibiscus Tea Bags, you can take your tea break to another level.

Thanks to our organic blend and reduced packaging, you can feel good in more ways that one. By helping yourself, you help the planet too.

Example Ginger Tea Bags

Spearmint Tea Bags

Rosehip Hibiscus Tea Bags

Suggestions -Segments Audiens built custom segments for each campaign suggestion.

This campaign was aimed at 2,137 customers in a smart* mass blast (*removing customers who are likely to return products) When transferring this campaign to Klaviyo, this custom segment was automatically imported as a list.

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Shop

About

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The Perfect Tea Bag Trio It’s not every day that you can feel this fancy - or is it? With Planet Organic’s Ginger, Spearmint and Rosehip Hibiscus Tea Bags, you can take your tea break to another level.

Thanks to our organic blend and reduced packaging, you can feel good in more ways that one. By helping yourself, you help the planet too.

Example Ginger Tea Bags

Spearmint Tea Bags

Rosehip Hibiscus Tea Bags

Suggestions -Best time Audiens looked at the day and time each customer in this segment had bought in the past.

This campaign was suggested to be sent at 8am on a Friday.

When transferring this campaign to Klaviyo, it was automatically set to send at this time.

Home

Shop

About

Contact

The Perfect Tea Bag Trio It’s not every day that you can feel this fancy - or is it? With Planet Organic’s Ginger, Spearmint and Rosehip Hibiscus Tea Bags, you can take your tea break to another level.

Thanks to our organic blend and reduced packaging, you can feel good in more ways that one. By helping yourself, you help the planet too.

Example Ginger Tea Bags

Spearmint Tea Bags

Rosehip Hibiscus Tea Bags

Suggestions -AI first draft Audiens looked at the customer segment and suggested products and used its built-in AI to write a first draft of the email subject line and body.

When transferring this campaign to Klaviyo, the email was autowritten with AI, and used Planet Organic AUS’ previouslybuilt Klaviyo template.

Home

Shop

About

Contact

The Perfect Tea Bag Trio It’s not every day that you can feel this fancy - or is it? With Planet Organic’s Ginger, Spearmint and Rosehip Hibiscus Tea Bags, you can take your tea break to another level.

Thanks to our organic blend and reduced packaging, you can feel good in more ways that one. By helping yourself, you help the planet too.

Ginger Tea Bags

Spearmint Tea Bags

Rosehip Hibiscus Tea Bags

Enjoy the powerful warming qualities of certified organic ginger, balanced with refreshing...

Organic spearmint offers a clean, refreshing flavour, with a natural...

Organic Rosehip Hibiscus Herbal Tea Is A Fruity Infusion, With A Pleasant Sweet And Sour Taste.

Add to your basket

Example

Results

Home

This campaign had amazing conversion rates...

3.5x

22.4%

Revenue vs avg campaign prev 60 days

Orders vs avg campaign prev 60 days

2.3x

6.5x

CVR vs avg campaign prev 60 days

Rev per recipient vs avg campaign prev 60 days

Shop

About

Contact

The Perfect Tea Bag Trio It’s not every day that you can feel this fancy - or is it? With Planet Organic’s Ginger, Spearmint and Rosehip Hibiscus Tea Bags, you can take your tea break to another level.

Thanks to our organic blend and reduced packaging, you can feel good in more ways that one. By helping yourself, you help the planet too.

Ginger Tea Bags

Spearmint Tea Bags

Rosehip Hibiscus Tea Bags

Enjoy the powerful warming qualities of certified organic ginger, balanced with refreshing...

Organic spearmint offers a clean, refreshing flavour, with a natural...

Organic Rosehip Hibiscus Herbal Tea Is A Fruity Infusion, With A Pleasant Sweet And Sour Taste.

Add to your basket

Example

...and that continued...

Email 8

Email 14

Email 20

Email 25

7x rev per recipient

78x rev per recipient

14x rev per recipient

7x rev per recipient

3x orders

3x revenue

81x CVR

14x CVR

8x CVR

2x revenue

To 2,137 customers in a smart mass blast

To 5 customers who were about to churn

To 63 customers who were likely to buy soon

To 242 customers who bought a related product

Email 34

To 3,860 customers who hadn’t bought this yet

Multipliers are vs previous 60 day average campaign (before using Audiens), rounded to nearest whole

They saw a boost in revenue Over their first 60 days, Planet Organic AUS sent over 40 Audiens-suggested email campaigns, about five a week.

Alongside Planet Organic AUS’ usual Klaviyo emails, Audiens brought in an additional 3.6x revenue.

Usual monthly revenue

+358% Audiens

Multipliers are vs previous 60 day average campaign (before using Audiens), rounded to nearest decimal place

ROI Planet Organic Australia made back the cost of Audiens on the first day of their free trial.

They made 26x more than the cost of Audiens in their free trial.

That’s over two years of Audiens made back in a few weeks.

Cost of Audiens, first month

Cumulative revenue Start of trial

After 60 days

Final Results In their first 60 days with Audiens, Planet Organic Australia made:

3.7x

3.9x

3.6x

Conversion rate

Revenue per recipient

Additional revenue

Making each campaign triply effective

Almost quadrupling customer value

Complimenting usual campaigns

Multipliers are vs previous 60 day average campaign (before using Audiens), rounded to nearest decimal place

Using Audiens, Planet Organic Australia were able to

✅ Quickly compliment mass blast emails with hyper-targeted campaigns ✅ Know what products to promote, to who and when ✅ Earn back the price of Audiens in their trial

Cumulative revenue from Audiens-suggested campaigns over their first 60 days

Connect your Shopify store to Audiens now to start getting your own suggested campaigns Get your free trial at:

audiens.com/trial

Cumulative revenue from Audiens-suggested campaigns over their first 60 days