Audiens Case Study: Planet Organic Australia

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Case study

Planet Organic Australia’s first 60 days with Audiens

About Planet Organic AUS

Planet Organic is an Australian health brand selling a selection of sustainable, ethically-sourced organic herbal teas and spices.

“Full on flavour, light on the earth. We are passionate about producing high quality, environmentally sustainable products that are better for you and the planet.”

How Audiens helps

Increase CVR

Targeting specific customers with related products at the right time

Increase revenue per recipient

Making each customer worth multiple times more

Easy-to-follow suggestions

Campaigns are auto-generated and sent to Klaviyo in a few clicks

Data

In May 2023, Planet Organic AUS installed the Audiens

Shopify app.

Audiens automatically discovered highest-value customers and those most at risk of leaving.

Audiens then suggested email campaigns for biggest impact. Real suggestions

Suggestions

Audiens made daily suggestions for email campaigns.

It built custom segments and picked the most attractive product for those customers.

Its built-in AI wrote a first draft subject line and body text. It gave the best time to send too. One click, and it was in Klaviyo.

It’s not every day that you can feel this fancy - or is it? With Planet Organic’s Ginger, Spearmint and Rosehip Hibiscus Tea Bags, you can take your tea break to another level.

Thanks to our organic blend and reduced packaging, you can feel good in more ways that one. By helping yourself, you help the planet too.

Ginger Tea Bags The Perfect Tea Bag Trio
HomeShop AboutContact Spearmint Tea Bags Rosehip Hibiscus Tea Bags Example

Suggestions -Segments

Audiens built custom segments for each campaign suggestion.

This campaign was aimed at 2,137 customers in a smart* mass blast

(*removing customers who are likely to return products)

It’s not every day that you can feel this fancy - or is it? With Planet Organic’s Ginger, Spearmint and Rosehip Hibiscus Tea Bags, you can take your tea break to another level.

When transferring this campaign to Klaviyo, this custom segment was automatically imported as a list.

Thanks to our organic blend and reduced packaging, you can feel good in more ways that one. By helping yourself, you help the planet too.

Ginger Tea Bags The Perfect Tea Bag Trio
HomeShop AboutContact Spearmint Tea Bags Rosehip Hibiscus Tea Bags Example

Suggestions -Best time

Audiens looked at the day and time each customer in this segment had bought in the past.

This campaign was suggested to be sent at 8am on a Friday. When transferring this campaign to Klaviyo, it was automatically set to send at this time.

It’s not every day that you can feel this fancy - or is it? With Planet Organic’s Ginger, Spearmint and Rosehip Hibiscus Tea Bags, you can take your tea break to another level.

Thanks to our organic blend and reduced packaging, you can feel good in more ways that one. By helping yourself, you help the planet too.

Ginger Tea Bags
The Perfect Tea Bag Trio
HomeShop AboutContact Spearmint
Bags Rosehip Hibiscus
Example
Tea
Tea Bags

Suggestions -AI first draft

Audiens looked at the customer segment and suggested products and used its built-in AI to write a first draft of the email subject line and body. When transferring this campaign to Klaviyo, the email was autowritten with AI, and used Planet Organic AUS’ previouslybuilt Klaviyo template.

The Perfect Tea Bag Trio

It’s not every day that you can feel this fancy - or is it? With Planet Organic’s Ginger, Spearmint and Rosehip Hibiscus Tea Bags, you can take your tea break to another level.

Thanks to our organic blend and reduced packaging, you can feel good in more ways that one. By helping yourself, you help the planet too.

Ginger Tea Bags

Enjoy the powerful warming qualities of certified organic ginger, balanced with refreshing...

Spearmint Tea Bags

Organic spearmint offers a clean, refreshing flavour, with a natural...

Rosehip Hibiscus Tea Bags

Organic Rosehip Hibiscus Herbal Tea Is A Fruity Infusion, With A Pleasant Sweet And Sour Taste.

Add to your basket

HomeShop AboutContact
Example

Results

This campaign had amazing conversion rates...

HomeShop AboutContact

The Perfect Tea Bag Trio

It’s not every day that you can feel this fancy - or is it? With Planet Organic’s Ginger, Spearmint and Rosehip Hibiscus Tea Bags, you can take your tea break to another level.

Thanks to our organic blend and reduced packaging, you can feel good in more ways that one. By helping yourself, you help the planet too.

3.5x Revenue vs avg campaign prev 60 days

22.4% Orders vs avg campaign prev 60 days

Ginger Tea Bags

Spearmint Tea Bags

Rosehip Hibiscus Tea Bags

2.3x CVR vs avg campaign prev 60 days

6.5x Rev per recipient vs avg campaign prev 60 days

Enjoy the powerful warming qualities of certified organic ginger, balanced with refreshing...

Organic spearmint offers a clean, refreshing flavour, with a natural...

Organic Rosehip Hibiscus Herbal Tea Is A Fruity Infusion, With A Pleasant Sweet And Sour Taste.

Add to your basket

Example

...and that continued...

Email 8 To 2,137 customers in a smart mass blast 7x rev per recipient 3x revenue 81x CVR 2x revenue 78x rev per recipient14x rev per recipient7x rev per recipient 3x orders Email 14 To 5 customers who were about to churn Email 20 To 63 customers who were likely to buy soon Email 25 To 242 customers who bought a related product Email 34 To 3,860 customers who hadn’t bought this yet Multipliers are vs previous 60 day average campaign (before using Audiens), rounded to nearest whole 14x CVR 8x CVR

They saw a boost in revenue

Over their first 60 days, Planet Organic AUS sent over 40 Audiens-suggested email campaigns, about five a week.

Alongside Planet Organic AUS’ usual Klaviyo emails, Audiens brought in an additional 3.6x revenue.

Usual monthly revenue

Multipliers are vs previous 60 day average campaign (before using Audiens), rounded to nearest decimal place

+358% Audiens

ROI

Planet Organic Australia made back the cost of Audiens on the first day of their free trial.

They made 26x more than the cost of Audiens in their free trial.

That’s over two years of Audiens made back in a few weeks.

Cost of Audiens, first month

Start of trial

Cumulative revenue

After 60 days

Final Results

In their first 60 days with Audiens, Planet Organic Australia made:

3.7x Conversion rate

Making each campaign triply effective

3.9x

Revenue per recipient

Almost quadrupling customer value

3.6x

Additional revenue

Complimenting usual campaigns

Multipliers are vs previous 60 day average campaign (before using Audiens), rounded to nearest decimal place

Using Audiens, Planet Organic Australia were able to

✅ Quickly compliment mass blast emails with hyper-targeted campaigns

✅ Know what products to promote, to who and when

✅ Earn back the price of Audiens in their trial

Cumulative revenue from Audiens-suggested campaigns over their first 60 days

Connect your Shopify store to Audiens now to start getting your own suggested campaigns Get your free trial at: audiens.com/trial Cumulative revenue from Audiens-suggested campaigns over their first 60 days

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