Case study
Planet Organic Australia’s first 60 days with Audiens



Planet Organic is an Australian health brand selling a selection of sustainable, ethically-sourced organic herbal teas and spices.
“Full on flavour, light on the earth. We are passionate about producing high quality, environmentally sustainable products that are better for you and the planet.”
Increase CVR
Targeting specific customers with related products at the right time
Increase revenue per recipient
Making each customer worth multiple times more
Easy-to-follow suggestions
Campaigns are auto-generated and sent to Klaviyo in a few clicks
In May 2023, Planet Organic AUS installed the Audiens
Shopify app.
Audiens automatically discovered highest-value customers and those most at risk of leaving.
Audiens then suggested email campaigns for biggest impact. Real suggestions
Audiens made daily suggestions for email campaigns.
It built custom segments and picked the most attractive product for those customers.
Its built-in AI wrote a first draft subject line and body text. It gave the best time to send too. One click, and it was in Klaviyo.
It’s not every day that you can feel this fancy - or is it? With Planet Organic’s Ginger, Spearmint and Rosehip Hibiscus Tea Bags, you can take your tea break to another level.
Thanks to our organic blend and reduced packaging, you can feel good in more ways that one. By helping yourself, you help the planet too.
Audiens built custom segments for each campaign suggestion.
This campaign was aimed at 2,137 customers in a smart* mass blast
(*removing customers who are likely to return products)
It’s not every day that you can feel this fancy - or is it? With Planet Organic’s Ginger, Spearmint and Rosehip Hibiscus Tea Bags, you can take your tea break to another level.
When transferring this campaign to Klaviyo, this custom segment was automatically imported as a list.
Thanks to our organic blend and reduced packaging, you can feel good in more ways that one. By helping yourself, you help the planet too.
Audiens looked at the day and time each customer in this segment had bought in the past.
This campaign was suggested to be sent at 8am on a Friday. When transferring this campaign to Klaviyo, it was automatically set to send at this time.
It’s not every day that you can feel this fancy - or is it? With Planet Organic’s Ginger, Spearmint and Rosehip Hibiscus Tea Bags, you can take your tea break to another level.
Thanks to our organic blend and reduced packaging, you can feel good in more ways that one. By helping yourself, you help the planet too.
Audiens looked at the customer segment and suggested products and used its built-in AI to write a first draft of the email subject line and body. When transferring this campaign to Klaviyo, the email was autowritten with AI, and used Planet Organic AUS’ previouslybuilt Klaviyo template.
It’s not every day that you can feel this fancy - or is it? With Planet Organic’s Ginger, Spearmint and Rosehip Hibiscus Tea Bags, you can take your tea break to another level.
Thanks to our organic blend and reduced packaging, you can feel good in more ways that one. By helping yourself, you help the planet too.
Ginger Tea Bags
Enjoy the powerful warming qualities of certified organic ginger, balanced with refreshing...
Spearmint Tea Bags
Organic spearmint offers a clean, refreshing flavour, with a natural...
Rosehip Hibiscus Tea Bags
Organic Rosehip Hibiscus Herbal Tea Is A Fruity Infusion, With A Pleasant Sweet And Sour Taste.
Add to your basket
This campaign had amazing conversion rates...
It’s not every day that you can feel this fancy - or is it? With Planet Organic’s Ginger, Spearmint and Rosehip Hibiscus Tea Bags, you can take your tea break to another level.
Thanks to our organic blend and reduced packaging, you can feel good in more ways that one. By helping yourself, you help the planet too.
3.5x Revenue vs avg campaign prev 60 days
22.4% Orders vs avg campaign prev 60 days
Ginger Tea Bags
Spearmint Tea Bags
Rosehip Hibiscus Tea Bags
2.3x CVR vs avg campaign prev 60 days
6.5x Rev per recipient vs avg campaign prev 60 days
Enjoy the powerful warming qualities of certified organic ginger, balanced with refreshing...
Organic spearmint offers a clean, refreshing flavour, with a natural...
Organic Rosehip Hibiscus Herbal Tea Is A Fruity Infusion, With A Pleasant Sweet And Sour Taste.
Add to your basket
Example
Over their first 60 days, Planet Organic AUS sent over 40 Audiens-suggested email campaigns, about five a week.
Alongside Planet Organic AUS’ usual Klaviyo emails, Audiens brought in an additional 3.6x revenue.
Usual monthly revenue
Multipliers are vs previous 60 day average campaign (before using Audiens), rounded to nearest decimal place
+358% AudiensPlanet Organic Australia made back the cost of Audiens on the first day of their free trial.
They made 26x more than the cost of Audiens in their free trial.
That’s over two years of Audiens made back in a few weeks.
Cost of Audiens, first month
Start of trial
Cumulative revenue
After 60 days
In their first 60 days with Audiens, Planet Organic Australia made:
3.7x Conversion rate
Making each campaign triply effective
3.9x
Revenue per recipient
Almost quadrupling customer value
3.6x
Additional revenue
Complimenting usual campaigns
Multipliers are vs previous 60 day average campaign (before using Audiens), rounded to nearest decimal place
Using Audiens, Planet Organic Australia were able to
✅ Quickly compliment mass blast emails with hyper-targeted campaigns
✅ Know what products to promote, to who and when
✅ Earn back the price of Audiens in their trial
Cumulative revenue from Audiens-suggested campaigns over their first 60 days