Guide
CROSS-SELLING
1 + Learn the benefits of cross-selling + Get email examples
CHEAT SHEET
Contents
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What is cross-selling?
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Why is cross-selling important?
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Is cross-selling the same as upselling?
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How do I know which products to cross-sell?
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How do I start cross-selling?
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What does a good cross-sell email look like?
Audiens is a Shopify app that intelligently recommends your next campaign
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What is cross-selling?
Convincing an existing customer to buy a new product because it compliments their previous purchase is cross-selling.
Imagine: you’ve just bought a new bicycle.
It’s likely that, a week or two later, you’d be interested in buying:
a more comfortable saddle
new bike lightspuncture repair kit
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Why is cross-selling so important?
Acquiring a new customer is 7x more expensive compared to a repeat purchase from an existing customer.
Cross-selling helps to reduce your total marketing spend and increase your customer loyalty over time.
Successful brands are deeply focused on optimizing customer lifetime value and repeat purchase rates.
Cross-selling is the ideal strategy to achieve this.
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Is cross-selling the same as upselling?
No. Upselling is when you convince a customer to spend more money at the time of purchase, like “do you want fries with that?”
Cross-selling happens after an initial purchase has been made.
The goal is to encourage repeat purchases over time, rather than a one-time bump in AOV.
Email marketing is usually the most effective channel to run a cross-sell campaign.
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How do I know which products to cross-sell?
Most marketers start by mapping out which of their SKUs might compliment each other, and test email campaigns based on their best guess.
Unfortunately, this approach involves a mountain of spreadsheets and weeks of trial and error.
Tools like Audiens do all the hard work for you, so you get results fast. Our app finds hidden patterns in your customer data and shows the exact products to cross-sell, based on previous customer purchases.
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Good news!
How do I start cross-selling?
You can hit the ground running by creating “recommended product” emails using the insights that Audiens gives you.
We’ll show you which products to feature, and who to send the emails to.
Let’s take a look at a few examples from famous brands…
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What does a good cross-sell email look like? 8 There’s no need to create anything from scratch. Keep things simple by reusing an existing email template you already have. You should prominently feature your products in these emails, being sure to include copy like: “{{first_name}}, we think you’ll love...” “Recommended just for you...” “Trending products for {{first_name}}” Here’s three brilliant examples to inspire your cross-sell campaign: Audiens automatically recommends which products you should cross-sell
Good cross-sell email examples
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