Nue Hoops
their email revenue by 7.6x with Audiens
About Nue Hoops
Nue Hoops is a creative jewellery business. They feature interchangeable, modular jewellery.
Customers pick from different sizes of earring hoops.
There’s a choice of over 100 charms to reflect their unique personality and style.
Which products aremost-seen but least-bought?
Questions
How do we beat our industry AOV?
When should we sell birthstone charms?
How can we sell the slowerselling charms?
How do we returnto pre-lockdownconversion rate?
How can we sell more?
How can we encourage US prospects to buy?
Nue Hoops were curious about what their data could tell them
Nue Hoops connected their Shopify account to Audiens
Customer data
Nue Hoops imported their data from Shopify into Audiens
Audiens automatically revealed high-value customers and other segments
Audiens’ algorithm generated recommended actions for campaigns
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Insight: Emails are always sent on Fridays
Audiens found: Sales data is skewed by Friday morning product releases.
By always running email campaigns on the same day and time, Nue Hoops are missing out on potential revenue opportunities.
Sales by day and time
Midnight Mon Tue Wed Thu Fri Sat Sun 3am 6am 9am Midday 3pm 6pm 9pm
Recommended action: Test a different time
Audiens recommended: Run your next email campaign to your Loyal customers at 8pm on a Wednesday and test against a popular time.
Deliberately testing an unpopular time
Sales by day and time
Valuable segment
Mon Tue Wed Thu Fri Sat Sun Midnight 3am 6am 9am Midday 3pm 6pm 9pm
Nue Hoops ran a test
Nue Hoops ran an email campaign on a Wednesday at 8pm targeted at loyal customers, along with their other segments
Focused on silver hoops
Focused on gold hoops
rounded to nearest single decimal place
extrapolated from 3.3K delivered emails at 1:16pm Fri compared to 3.8K delivered emails at 8:15pm Wed
Results
However...
practically the same
Beating their month’s average
Beating the world average
World average CTR from getresponse.com/resources/reports /email-marketing-benchmarks The 8pm Wed email received greater engagement 26.4% Total clicks 15% Unique clicks 0.2% Open rate 4.7x Orders Figures
Results
Remained
Interestingly...
Results
The 8pm Wed email received greater engagement 7.6x
Total revenue
Results extrapolated from 3.3K delivered emails at 1:16pm Fri
Audiens then keeps making suggestions Recommended action
2, 3, 4, 5, 6, 7,
Example data not from Nue Hoops
Using Audiens, Nue Hoops discovered
A better time to send their email campaigns How to multiply their email revenue by 7.6x
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