Audiens Case Study: Nue Hoops

Case study

Nue Hoops

How Nue Hoops increased their email revenue by 7.6x with Audiens

About Nue Hoops Nue Hoops is a creative jewellery business.

They feature interchangeable, modular jewellery.

Customers pick from different sizes of earring hoops.

There’s a choice of over 100 charms to reflect their unique personality and style.

Questions Nue Hoops were curious about what their data could tell them

Which products are most-seen but least-bought?

How do we beat our industry AOV?

How do we retur to pre-lockdown n conversion rate?

ell s e w ld u o h s n e Wh s? m r a h c e n o t s h irt b

How can we sell the slowerselling charms?

How can we sell more?

e encourag e w n a c How ts to buy? c e p s o r p US

Customer data Nue Hoops imported their data from Shopify into Audiens

1. Nue Hoops connected their Shopify account to Audiens

2. Audiens automatically revealed high-value customers and other segments

3. Audiens’ algorithm generated recommended actions for campaigns

Insight:

Emails are always sent on Fridays Audiens found: Sales data is skewed by Friday morning product releases.

By always running email campaigns on the same day and time, Nue Hoops are missing out on potential revenue opportunities.

Sales by day and time Mon Tue Wed Thu Fri Sat Sun Midnight

3am

6am

9am

Midday

3pm

6pm

9pm

Recommended action:

Test a different time Valuable segment

Audiens recommended: Run your next email campaign to your Loyal customers at 8pm on a Wednesday and test against a popular time.

Deliberately testing an unpopular time

Sales by day and time

Mon Tue Wed Thu Fri Sat Sun Midnight

3am

6am

9am

Midday

3pm

6pm

9pm

Nue Hoops ran a test Nue Hoops ran an email campaign on a Wednesday at 8pm targeted at loyal customers, along with their other segments

Focused on silver hoops

Focused on gold hoops

Sent around 1pm on a Friday to 6 segments

Sent around 8pm on a Wednesday to loyal customers and 8 other segments

Results The 8pm Wed email received greater engagement Interestingly...

0.2%

Remained practically the same

Open rate

Beating their month’s average

However...

15% Unique clicks

26.4% Total clicks

4.7x Orders

Beating the world average Figures rounded to nearest single decimal place Results extrapolated from 3.3K delivered emails at 1:16pm Fri compared to 3.8K delivered emails at 8:15pm Wed

World average CTR from getresponse.com/resources/reports /email-marketing-benchmarks

Results The 8pm Wed email received greater engagement

7.6x Total revenue

Figures rounded to nearest single decimal place Results extrapolated from 3.3K delivered emails at 1:16pm Fri compared to 3.8K delivered emails at 8:15pm Wed

Audiens then keeps making suggestions

Recommended action 2, 3, 4, 5, 6, 7,

Example data not from Nue Hoops

Using Audiens, Nue Hoops discovered A better time to send their email campaigns How to multiply their email revenue by 7.6x

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