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09 Dec 2016 DAY 3 OFFICIAL SHOW DAILY 2016
MIGHT OF CHINA You speak Mandarin?
RAISING A REGION ATF Formats Pitch 2016
INCREDIBLE INDOCHINA
Beginning of a New Chapter
WINNER
Snap It Post It Lisa Lin, Freelance Producer from Splinter Films (UK) who won the exclusive MasterChef apron signed by MasterChef winners of Asia, US and Australia 2013—2015. See you next year! Prizes sponsored by Endemol Shine Group
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FROM THE MARKET
09 DEC 2016, FRIDAY
DAY @ A GLANCE
Deals & spills, finds & fortunes
CONFERENCE (SAFF)
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10am—10.10am OPENING ADDRESS
3.45pm—4.15pm MALAYSIA: Planting its Flag in World Content
STRATEGY
Great minds share
10.15am—11.05am RECOUPING: Strategies from Top Sales Agents & Distributors
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11.10am—11.50am EUROPE & ASIA: An Insight into Film Finance
4.20pm—4.50pm KEYNOTE PRODUCER OR DISTRIBUTOR: The Sales Agent in Hollywood and the World Kathy Morgan, producer, Oscar-winning THE DANISH GIRL
Vietnam: The Promise Land
11.55am—12.35pm BUILDING THE ASEAN FILM ECONOMY: The Trends and Movement Ahead
MARKET & EVENTS
12.40pm—1.30pm BREAK
9am—5pm Level 5 SAFF FILM PROJECT MARKET
EXCLUSIVE
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EXCLUSIVE
Cambodia: Small Country, Big Opportunities?
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GALLERY
Snap & Chat: Through The Lens
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1.30pm—2.10pm ON-DEMAND: Digital Disruptions in Distribution and Content Valuation 2.15pm—3.05pm THE ART OF THE DEAL: Financiers and Producers 3.10pm—3.40pm GO BIG OR STAY HOME!: The Case of Independents in China and India
2pm—3pm Regions of Japan (Screen Authority Sapporo TV Wall) JAPANESE TEA BREAK 5pm—5.30pm Level 4, Roselle Ballroom SAFF PROJECT MARKET -- PRIZE CEREMONY
EXCLUSIVE
MediaTech: The new fintech
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EXCLUSIVE
Myanmar: Content through Digital has Begun
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PRODUCTS WE LOVE
A bite-size look at what to see and buy today
A packed room, as formats expert, Keri Lewis Brown, takes to the stage for one of the most fascinating rundowns of Asia’s freshest formats; the best representation of Asia’s best thus far.
SHOW DAILY TEAM EDITORIAL DIRECTOR Lunita S V Mendoza EDITORIAL CONTRIBUTORS Ben Keen, Craig Johnson, Ashish Pherwani, Edward Barton, Nick Burfitt, Raine Tan, Jonathan Nickell, Keri Lewis Brown, Adam Schoff, Anil Wanvari DESIGNER Zoey Lim LEAD PHOTOGRAPHER Eng Chun Pang PHOTOGRAPHER Allan Siew VIDEOGRAPHER Pol Divina ON SITE IC Suhaimi Sainy
Vijay Karunamurthy of Nom, a swanky digital native we will probably see more of in these parts of the world.
ON SITE COORDINATOR Evette Goh
PROJECT MANAGEMENT SENIOR PROJECT DIRECTOR Yeow Hui Leng
SENIOR PROJECT COORDINATOR Chrystia Liew CONFERENCE
SENIOR PROJECT MANAGER Joyce Chua
EXECUTIVE PRODUCER Lunita S V Mendoza
MARKETING/ PUBLIC RELATIONS
PRODUCER ASSISTANT Mira Lee
MARKETING MANAGER Monika Au
OPERATIONS
SENIOR MARKETING EXECUTIVE Evette Goh
OPERATIONS EXECUTIVE Amelia Kho
BUYERS
OPERATIONS COORDINATOR Phelicia Ng
RELATIONSHIP MANAGER Ivy Chia PROJECT COORDINATOR Felicia Wong EXHIBITORS/ PARTICIPANTS ACCOUNT MANAGER Phua Meenyi
Published by REED EXHIBITIONS, a division of Reed Elsevier (Singapore) 2008 Pte Ltd
market news
BUYING & SELLING A quickie on what’s hot on the floor
COMMITTED TO ASIA THE POWER OF CHANGE “Since we have identified Asia as an emerging market for Turkish drama, we naturally need to be present at ATF, the number one market for the buyers in this region, who maybe aren’t present to see our product range at shows such as MIPCOM,” said Nixon Yau Lim, Head of Asia Pacific at Eccho Rights.
On the acquisitions side, Eccho Rights is looking to Asia to grow their catalogue, and finding a lot of great content. They now have their first Asian readymade drama series, “You’re My Home” from the Philippines, as well as a growing number of scripted and entertainment formats from India, Korea and Thailand. “Being at ATF helps us to build on these existing relationships and create new partnerships.” More and more, Asian buyers are now starting to consider Turkish Drama in their programming as news of its phenomenal success in Europe and Latin America have begun to travel here.
“The key element here is a “shared organizational vision and strategy”. Cable operators in Korea have been facing tough times recently, but they are still reluctant to change and adapt to global media trends. In order to move fast and survive, the first course of action within the D’Live Group was to communicate, from top to bottom, the sense of urgency and the need for change. This kind of openly-shared communication enabled D’Live to be innovative, introducing new concepts and ideas much faster than our peers.” – Yong-joo Jeon, CEO, D’Live
ULTRA FANTASTIC OFFERINGS Ultra India’s participation at ATF comes with its exclusive titles, “Ultra Cookery”,” Rusted Postbox” (Docudrama), “Food FunDay” and Web series, “Homegrown”. The company to date has an exhaustive library consisting of over 1,500 titles comprising of Blockbuster Films, Indian Television dramas Kids Films and Animation content. Titles like M.S. Dhoni: The Untold Story, Prem Ratan Dhan Payo, Mahabharat, Mal-
Sushil Kumar Agrawal, CEO, Ultra Media & Entertainment Private Ltd
gudi Days, Pet Pals, Trip and Troop and Chhota Birbal are some prominent ones that were presented at ATF 2016. Ultra India also announced its Ultra Digital Studios, an in-house “state of the art” pre & post production studio that provides cutting edge end-to-end solutions to the entertainment industry worldwide, following its pioneering services of Digitization and Restoration to enhance & preserve classic films globally.
BOO!
GREAT STORIES FROM ASIA “ATF is a very important market for Star India and the success of our series in key markets represented here is a testament to the fact. Compelling Indian stories with a global connect have helped us engage with audiences worldwide and especially in Asia. The growing need for great stories that engage and entertain makes us believe that our content will continue to resonate with audiences here.
Nothing like scaring the bejesus out of viewers to gain a huge fan base. Bomanbridge Media, a Singapore-based content distribution and production agency announced a series of paranormal series program sales to NBC-Universal’s Syfy and Celestial. NBC Universal’s Syfy acquired the iconic series, “A Haunting” and Celestial, Thrill
Star India is the nation’s story teller and will continue to create content that inspires a billion imaginations. Our new catalogue has a mix of the best historical costume dramas and contemporary narratives that will cut across boundaries and resonate with audiences worldwide.” – Gurjeev Kapoor, President – International Business, Star India
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channel, took another season of the long-running “Most Haunted” series. “Bomanbridge carries great paranormal content within the catalogue and with the expansion of paranormal genre and channels in Asia, we hope to maintain our edge in this entertaining genre,” said Sonia Fleck, CEO of Bomanbridge Media.
DISCOVERING MORE OF VR
ASIAN STORIES, WORLD PROSPECTS
Globally, Discovery Networks Asia-Pacific delivers a robust programming line-up of more than 100 experiences with new content added weekly across platforms. There have been 1.5 million downloads of its Discovery VR apps and 47 million+ views to date. In addition, the company is actively working with brands on custom VR content.
els of content they are producing, and the different kinds of producers, who are at different stages of their industry development, they will be working with. Local producers will have the opportunity to learn the latest techniques, train in using new technologies, such as VR and 4k, and experiment with various content formats that will travel across the discovery global network. A big part of this partnership is also bringing in world class talents from Discovery and beyond, in each format, to mentor local producers and production companies, said Bryan Seah, Head of Original Content for Southeast Asia.
Discovery Networks Asia-Pacific’s partnership with Singapore’s IMDA marries both content and technology and is designed to nurture, upskill and co-create content with the next generation of Singapore producers. What makes this partnership unique is the different lev-
“Asia has rapidly become the region for media talent and creativity to shine amid the digital transformation. Over the past year alone, the Asian film and television industries have seen strong growth, rising prominence, and international recognition for the abundance of talent and inspiring creative excellence. Our industry evolves fast, and for businesses and individuals to understand and harness the new possibilities, it’s important to form collaborations with global best-in-class players so that we can bring our Asian stories to the world stage.”
LUCRATIVE DIASPORA MARKETS
Robert Gilby, Chairman of the Singapore Media Festival (SMF) Advisory Board and board member of IMDA
POKÉMON IS POWERFUL
“We don’t look at number of countries or market as a goal post. Our aim in India is to have a high number of daily active video viewers with a high daily watch time – and there is a metric for these two that we will chase. When it comes to International, we will plan our launch sequence keeping in mind various factors (for e.g. Size, digital video penetration, ARPU of pay TV and therefor propensity to pay for digital services, existing distribution and reach of our channels etc.). We do have a definite plan to cover most key markets for diaspora, but timing is something we will plan carefully.”
Struck at ATF 2016, FujiTV has sealed its first deal for their upcoming documentary, How Pokémon Go Changed the World. Hot off the first handshake, FujiTV’s Taka Hayakawa was excited to share that the documentary – which is currently in production –has been picked up by JSTV, a London-based broadcaster, to be aired across 60 European countries by January 2017. This documentary marks the beginning of a broadcaster-hi-tech Silicone Valley-like collaboration that may set the tone for Fuji TV’s future plans.
– Gaurav Gandhi, COO, Viacom18 Digital Ventures
KOREAN-SINGAPORE TEAMWORK
D’LIVE: NEW STRATEGIES IN 2017 “D’Live will focus on two new fronts in 2017. First, with regard to platform strategy, we will expand the OTT distribution nationwide and become the first multi-platform operator by strengthening the existing partnership with Netflix and expanding OTT app library. Second, based on strong content subsidiaries iHQ and Cube Entertainment, our content slate will be increased through in-house production and aggregation of other K-wave content. We also plan to introduce more K-wave artists (actors, singers, etc.) into the pipeline. All these new strategic initiatives will be streamlined to create a dynamic ecosystem.”
Mountain TV, a documentary channel in South Korea, sponsored by the Korean government (Ministry of Science, ICT and Future Planning.) and KCA (Korea Communications Agency) were at ATF 2016 to sign an MOU with Singaporean company, IO Creative, an expert pro-
– On D’Live’s focus for 2017
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duction and consultancy agency. The collaboration will see the production of ‘Go Coastal’, a travel entertainment format that takes two very different hosts on a race along the coastline of an entire country. The first series will be based on the Korean peninsula.
strategy
CHINESE COMMISSIONERS CO-DEVELOPMENT/CO-PRODUCTION NETWORKING SESSION
China is a very good learner. It buys license rights to get the production bible and consultancy for the “know-how” in order to learn from another’s experience and their creative mechanism. China never lacks creativity per se. What it needs to have is a mechanism in favour of inventiveness, a scientific process that can join ideas to produce well developed formats, and an access to the world IP market. And so, ATF presents the Chinese Commissioners Co-Development / Co-Production Networking assembly, where significant Chinese broadcasters and OTT players have gathered to simply present what they are looking for in such collaboration. Enough talking with little outcome, this session aimed at giving the industry real benefits, real connections and real results. It was
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a no-brainer for ATF to team up with IPCN Ltd, as the company has what China wants – knowledge of the creative mechanism, overseas resources and distribution channels. IPCN’s awareness of cultural differences which will inevitably result in problems in the creative process has helped many to cooperate efficiently. The IPCN/ATF efforts in research, development and production work has resulted in a successful line-up of Chinese platforms one would not usually meet at other world events. Precious contacts were available and while there was a mix of top 10 players with lesser known broadcasters, the gist of the session was having a stage where non-Chinese could meet Chinese players who are specifically looking for co-development/co-production opportunities.
strategy
GREAT MINDS SHARE A peek into juicy discussions on stage
Broadcasters around the world are now looking to Korea for new entertainment formats, with local versions of shows such as Grandpas over Flowers, Fantastic Duo and Hidden Singer currently in development across the world. This session witnessed how Korea’s top broadcasters are responding to this new level of interest, and how are they developing new formats to sustain this international appeal.
From L-R KERI LEWIS BROWN, Founder, K7 Media, with a star line-up of Korean broadcasters: Max Woo, Marketing Manager, MBC; Insoon Kim, Manager of Global Format Strategy, SBS; Hyoju Jeon, Senior Analyst, CJ E&M; Seohyun Kim, Manager, International Sales, JTBC; and Wonsup Soh, Sales Manager, Tcast
All eyes are on Korea following the success of Better Late than Never on NBC this summer and exciting new formats are emerging from across the Asia Pacific region. Old business models are changing and we are now in a new era of international collaboration much earlier in the development chain. Global format creators, networks and distributors are getting together to co-create shows, which will travel across boundaries and Asia Pacific is at the epicentre of this change.
KERI LEWIS BROWN, Managing Director, K7 Media, UK
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The inaugural ATF Formats Pitch 2016 was a great start to many more great ideas being brought to the surface. Finally, the voice of Asia comes through.
strategy
ATF FORMATS PITCH 2016
From L-R LOUISE PEDERSEN, CEO, all3media International NICK SMITH, SVP International Format Production, all3media International; SABRINA DUGUET, EVP (Asia Pacific), all3Media International; KELLY MARTIN, CEO, South Pacific Pictures;
WINNER
ATF FORMATS PITCH 2016 Name: Ho Choon Hiong Company: Xtreme Media Pte Ltd Country: Singapore Project Title: Hit It
ALAN HODGES, MD (APAC), A+E Networks; KRISTIAN KENDER, Partner & Managing Director, CMM-I; JANINE STEIN, Editorial Director, ContentAsia Magazine; MICHELLE LIM, MD, Reed Exhibitions (Singapore, Indonesia & Malaysia)
Formats Asia: Different Enough to Succeed By Keri Lewis Brown, Managing Director, K7 Media
Thursday afternoon saw the inaugural ATF Formats Pitch competition sponsored by All3Media International. The prestigious event is already well established at MIP TV but it’s a first here in Singapore. The winner can expect a cash prize and life-changing development assistance to ready the concept for the international market. The five pitches were as diverse as the region itself. Crazy Brave Media brought us a charming children’s format called Exchange, which sees two best friends swap lives and make over each other’s bedrooms. Ukrainian singing format I’ll Do It My Way caught the panel’s attention with its striking visual mechanic for the judging process.
AB Roll from Malaysia pitched a hilarious format called Fan Mail about obsessive superfans which could easily find a home on a young-skewing cable channel, while Your Sweetie is in the Box from China was praised for its multi-platform potential. The worthy winner was Hit It with an assured pitch from Singapore’s William Lim. Described as a ‘Wacky Sports-inspired game show’, this concept hits the spot for a potential international roll-out. It builds on the current global trend for comedic physical game shows but has a distinctive twist in that the silly games are spun out of a traditional sport such as football or table tennis. It’s familiar territory but different enough to succeed.
strategy
GREAT MINDS SHARE A peek into juicy discussions on stage
From L-R ALON SHTRUZMAN, CEO, Keshet International, USA; TINA CESA WARD, Chair / Writer, Director, Editor (Filmography), International Academy of Web Television (IAWTV), USA; BYRON PERRY, Founder & CEO, Coconuts Media, Singapore; VIJAY KARUNAMURTHY, Founder & CEO, Nom, USA
Digital disruption is an interesting phrase that session lead Tina learned here at ATF. Traditional media and new media are still trying to find their place in a same world existence. The panel addressed the question if the two could find a way to complement each other without giving away what makes them unique, or are we going to eventually build a new medium altogether, taking something
from traditional and something from new media? The conversation was lively and after the session some positive feedback from the audience were received. Obviously, new media and programming for short form/small screen is a topic that not only needed to be tackled this year but years to come.
Fotini sat with DJ Lee for an in-depth discourse on co-development, both leading their own content development projects across Asia, including China. These two veterans shared how these relationships and projects can work, what makes them work and discussed how they are continually proving that a good idea can come from anywhere. The session proofed fruitful as the duo spoke about the region, about general co-production, formats in the region and about the Society Game – a big high concept reality show, filled with drama and enormous global appeal – its development process and what it was like for ESG to co-develop something from scratch with a broadcaster. The session also covered gave an international perspective and why Korea is such a hotbed of creativity. This is clearly a new way of working together and a great way to bring Asia’s innovative ideas to the global market and we can expect to see more co-productions in 2017. From L-R D.J. LEE, President (Media Content Business), CJ E&M FOTINI PARASKAKIS, Managing Director, Endemol Shine Group Asia PATRICK SCHULT, Founder, Media-Stable
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A region at different stages: SCTV, one of Vietnam’s largest format importers by number of formats and sub-genre is bullish on the prospects of the Vietnam market. To get on their radar, drama programs must convince them of the ratings potential in a market that is overflowing with local and foreign drama. Meanwhile Myanmar offers huge potential in a market where TV dominates ad spending by brands. For Lao National TV, foreign content is widely available but local production of dramas is still low. Could that be an opportunity for co-production? That will be interesting though as Tim Scott of Cambodia Television Network shares, they have not had much co-production programs before. See some exclusive Indochina research data in the following pages. From L-R DAVID PEATRARUT, MD, Nielsen AYE HNIN SWE (ROSE), Managing Director, Mango Media Myanmar; TIM SCOTT, VP, CTN, Cambodia VU DANG YEN HANG, head of content, SCTV, Vietnam; NGO THI BICH HANH, Vice President, BHD, Vietnam; DR BOUNCHAO PHICHIT, Director General, Lao National TV, Laos; RICARDO CARDENAS, Business Director, Kantar Media;
strategy
GREAT MINDS SHARE A peek into juicy discussions on stage
China is still a market with great significance. The Chinese Commissioners Co-Development/ Co-Production Networking session gave some real connections to those who are still struggling to enter the market. This allowed direct access to decision makers, a rare opportunity.
“WE DON’T KNOW WHERE TO GO NOW. WE ARE ALL LOOKING FOR ‘THE NEXT BIG THING’.”
With a market so huge, even a niche format from a UK market could end up with a large following in China. And to help you get a foot in, Michel of The Format People advises new entrants to make sure you be honest and communicate clearly to build trust with your local partners. Yuan Li added that both parties must work towards mutual trust despite the many differences in culture and working styles.
– Ngo Thi Bich Hanh, BHD, Vietnam
“IN EXTREME CASES, UP TO 90% OF A CHINESE PRODUCTION BUDGET GOES TO CELEBRITIES, LEAVING LITTLE LEFT FOR PRODUCTION COSTS AND PAYING FOR FORMATS.”
With China looking to import lesser foreign formats in order up their own local creative and media industry, foreign partners who can contribute to the flourishing content industry is likely to be favoured.
From L-R MICHEL RODRIGUE, Founder & CEO, The Format People, USA; YUAN LI, Chief Content Officer, IPCN Ltd, China
- Wang Yi, Media Caravan (as quoted by Yuan Li of IPCN Ltd)
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VIETNAM The Promise Land “Among the four fastest growing economies in Asia, together with Indonesia, Philippines and China, a market with more than 90 million consumers where on average, the population almost doubled their income in the last eight years… Consumers are being increasingly more exposed to different media every day and spending more time connected. Great opportunities for brands to growth in the rural areas, international retailers continue to invest in the country.” – Ricardo Glenn Cardenas, Business Director, Kantar Media (Cambodia)
“VIETNAM IS AMONG THE FOUR FASTEST GROWING ECONOMIES IN ASIA, TOGETHER WITH INDONESIA, PHILIPPINES AND CHINA, A MARKET WITH MORE THAN 90 MILLION CONSUMERS…”
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BUYER BLURBS
“We are looking for free-to-air rights for TV stations under Media Rima namely TV3, TV9, ntv7 and 8tv and SVOD rights for Tonton, online subscription channel. Genre that we are focusing on re non-dialogue animation, drama series in Korean, Turkish, Tagalog and Hindi languages, as well as family entertainment such as game shows.”
“We wish to work with top tier movie or TV production teams, looking for an open collaboration. Some areas we can explore include suspense thrillers, mysticals, and new technologies like VR and AR. The demand for a singular format is getting lesser, we need more diversity in terms of resources, such as production teams, special effects, backgrounds and props.”
– Emily Ab Rahim, General Manager, Operations, Acquisition & Content Management, Media Prima Berhad
– Rebecca Xiao, Director of Content Partnership Mango Entertainment (Hunan)
“Meeting the seller and new film and program distributors is worth all our efforts in attending ATF 2016. New contacts and networking opportunities to work with for exploration talks and collaboration. Keep it up ATF!” – Mariani Abdullah, Content Buyer DM DON Square ENtertainment
The Biggest Vietnamese Buyer Contingent at ATF 2016 #
Company
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BHD Co., Ltd.
9 Lifebroad Communication JSC
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Teka Media JSC.
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Thaole Entertainment
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TK-L Media Corporation
11 Platin Media & Entertainment Corporation
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Trang Kim Media & Television Services Co., Ltd.
5 Hanoi Radio & Television Broadcasting
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PRIME TIME MEDIA CORP
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TV HUB
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S&A Company Limited
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V.A.S Vietnam JSC
6 International Media JS Company
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Saigontourist Cable TV Company Limited
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VIET BA MEDIA JSC
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Vietcontent JSC
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Khang Media
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SKYLINE MEDIA CO., LTD.
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Kiet Tuong Company Ltd.
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STV Cable jsc.,
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Vietnam Satellite Digital Television Company Ltd. (VSTV)
2 Dien Quan Media&Entertainment Company Limited 3
Fim Plus JSC.
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FPT Telecom JSC
MinhNgan International Media Corporation
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26 Vietnam Television - TV Advertising and Services Center 27
VSTV (Canal+ Group)
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Yeu Am Nhac Technology and Vision Joint Stock Company
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Ho Chi Minh TV
30 VTC 31 VNPT 32 FAFILM
CAMBODIA Small Country, Big Opportunities? “Cambodia is witnessing change; growth and opportunities – a country where there are challenges in doing business because of its size and income, but a country where buying media is affordable and has good credibility and penetration within the population. Cambodia is the youngest population within the Mekong. This only means a big opportunity online for local content products of quality and affordability. There are indeed big prospects in this market .” – Ricardo Glenn Cardenas, Business Director, Kantar Media (Cambodia)
Source: Group M ‘This Year, Next Year ‘July 2014 Interactive includes internet display, search, mobile. f=forecast
“CAMBODIA IS THE YOUNGEST POPULATION WITHIN THE MEKONG. THIS ONLY MEANS A BIG OPPORTUNITY…”
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52 5’ / 16 1’ AAAAAAAAA NNN
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SNAP & CHAT Through the Lens
The lovely ladies and charming gentlemen of ATF’s Opening Party
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A warm high five from Leo of Signal Media.
Content on every screen, smiles on every face at ATF’s Opening Party at the F. Club along Clark Quay
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Fashion is our religion when you are at F Club.
ATF delegates are always thankful for opportunities to grab a bite amidst a busy schedule.
A dash of colour to complement every chic black outfit at the ATF Opening Party, sponsored by Fashion TV
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Michel Rodrigue, an industry veteran with years of experience in China shares his insights into Asia’s largest market.
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Business is business but there is always time to smile for the cameras.
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Signing the Letter of Agreement, Mr Poirier hinted that the new food channel brings “food inspirations from home”. Abdul Rashid Budin, CEO, Silver Wolf International and Alain Roger Poirier, COO, Enmedia
Welcome to ATF peeps!
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Behind the scenes: The onstage jury of the ATF Formats Pitch 2016 were engaged in deep debate to select the winner that would receive S$3,500 cash. With Korean content popularity at an all-time high, the KOCCA sponsored networking reception was well attended.
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Thai Buyers come in big at ATF with the likes of Mediaplex International’s Joe Suteestarpon, Pinky Pisamorn and Weera Vongsapkna and True Corporation’s Birathon Kasemsri Na Ayudhaya and Kirana Cheewachuen. Following up from last year’s investment signed at ATF, the second co-investment tranche will double their projects to 8 with a mix of reality, factual and lifestyle programs. Abdul Rashid Budin, CEO, Silver Wolf International and Abdul Latiff Mohaideen, CEO, FiTA
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Day 2 saw the Participant’s Club almost at full capacity for most of the day.
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For the first time at ATF, Turkish producers congregate to share the latest successes and enthralling breadth of Turkish content to Asian buyers.
Immersed in the future of Virtual Reality, a special segment brought to you the French Touche by Institut Francais and the French Embassy in Singapore.
ATF delegates and exhibitors were treated to a Sushi & Cocktail Party by the Japan Pavilion (JBA) at the end of a very busy Day 2.
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Day 2 of ATF saw more connections being made by buyers and sellers from all over the world. Wonderful to have you guys with us at SAFF! See you again next year!
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F Club’s Resident DJ Sherpa gets ready to spin for the crowd.
Thank you for being a part of ATF 2016! From all of us here, See you next year. Peace Out!
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Regions of Japan attracted strong interest from buyers
Serenading ATF’s attendees before hitting the sushi and cocktail at Japan’ s pavilion.
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MEDIATECH
Mediatech has taken pole position to be the “it” sector for investors over the next five years, much like how Fintech has taken the investment community by storm in recent years.
The new fintech
By Jeremy Sim, Head, Special Projects, Aurora Media Holdings / Aurora Global Media Capital
Global investment into augmented reality, virtual reality and mixed reality (AR/VR/MR) alone for 2016 is on track to quadruple the US$692 million in 2015, stacking up well against fintech’s investment jump from US$930 million in 2008 to over US$12 billion in 2014. At its core, Mediatech specifically refers to technology which disseminates, stores or produces media content. In this context, we see two major themes ahead of us – revolution and convergence. REVOLUTION Mediatech, like most technologies nowadays, is moving in ever accelerating generational cycles. YouTube, the best known Mediatech unicorn of the last cycle, was created only in 2005 although it feels longer than that. The new cycle will be even more pronounced in impact and velocity, with AR/VR/MR as focal points.
There is a growing confidence that AR/VR/MR will transform storytelling, media and experiential communication across all industries, with 2018—19 bringing critical revenue breakthroughs when mobile AR becomes truly viable as smartphone replacements. The deepening pool of believers in the investor community include the top three unicorn spotters in the game: Sequoia, KPCB, and Accel. Gartner, the research house popular amongst leading Chief Information Officers, has moved AR/VR to the forefront in their most recent emerging technology hype curve. This is indicative of how far these technologies have moved into industry awareness in the past 12 months. CONVERGENCE Technology-enabled personalisation of the media experience, and the growing interconnectivity between
“YOUTUBE, THE BEST KNOWN MEDIATECH UNICORN OF THE LAST CYCLE, WAS CREATED ONLY IN 2005 ” the consumption of media and the consumption of everyday goods and services, have also brought powerful external forces into the transformation of media, content, and Mediatech. There are wide-ranging evidence that this convergence is deep and
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profound. One example is the Singapore government finally merging the regulatory bodies of telecommunications, information technology and media, an overdue strategic move in our opinion. Another telling indicator is the e-commerce giant Alibaba deepening its footprint in entertainment with their new US$300 million fund. As content, platforms and e-commerce continue to converge, vast opportunities beckon for nimble players. At Aurora Media Holdings and our Aurora Global Media Capital fund, we have an allocation towards Mediatech investments commensurate with the commercial upside and synergies we see with our media plays. We are looking for winners with clear mastery over one, ideally both, of the above trends. As always, a robust monetization roadmap will confer distinct advantages.
Singapore-born and Berlin-based, Jeremy Sim tracks innovation in the fields of finance, media, biotech and geopolitics. Previously, he was head of knowledge management at Asia’s largest financial intelligence firm.
MYANMAR: CONTENT THROUGH DIGITAL HAS BEGUN By Sinthu Peatrarut (David), Managing Director, Media Client Leadership, Nielsen Thailand/ Philippines/ Vietnam and Myanmar
In terms of popular contents in Myanmar, Myanmar Language (subtitled/dubbed), Live broadcasts, mini-series, local movies comprise characteristics of the most popular content among Myanmar audiences. Imported subtitled content – usually miniseries from Asian neighbours Korea, India, the Philippines, Thailand have begun to have a steady following. Overall though, locally produced content dominate top-viewed programs in the country. Language of content is a key driver to ratings. Imported content must be at least subtitled, or at best dubbed to garner viewership among the local audience.
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There is appreciation for sports programs – particularly football – in Myanmar. Note however that live, public viewing for such is better preferred among audiences. Foreign TV franchises have found their way into the country with localized Myanmar’s Got Talent and Myanmar Idol having gained some viewing traction. Live broadcasts notably tend to generate higher ratings and significant Facebook buzz among the local audience.
Broadcasting giant, The Forever Group invests heavily in local productions and pay/digital TV providers follow suit with their own local channel offerings.
“‘TRIAL AND EXPERIMENTATION’ WITH APPS TO ALLOW VIEWING OF CONTENT THROUGH DIGITAL HAS BEGUN. ”
‘Trial and experimentation’ with apps to allow viewing of content through digital (particularly mobile) has begun. When available, delayed broadcasts of curated local content are of acceptable viewing quality though still subject to network signal strength and availability.
MRTV 4 and Channel 7 also take the biggest share of TV ADSPEND
Each top Myanmar TV network features different genres of top-rating programs
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Get in touch with Ovum: dodododo@ovum.com
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This dives into the scene of a vehicular crash involving an iconic celebrity, and offers a moment-bymoment examination of the key factors that resulted in the fatalities or life-changing injuries. Accidents and the theories revolving around them are deconstructed, as insiders and investigators dish on the most controversial elements. Exhibitor: Blue Ant International
Fleak – From Tiny Hurdles to Giant Discoveries
Fleak is kind and curious but temperamental creature from a colourful and goofy dimension called Fleakland. Fleak and best friends, a hyperactive fly JoeJoe and pessimistic Morphy strive to get familiar with our world. Their funny expeditions usually lead up to disagreements, but they are as good at settling their disputes as coming up with them. Exhibitor: Anima Vitae Point Sdn Bhd
Animal Babies: Mini Album (NHK Enterprises, Inc.)
1
Chibi Maruko Chan (Nippon Animation Co., Ltd.)
Animal Babies: Mini Album Adorable panda cubs waddling about and climbing trees. Cute polar bear cubs trying to overcome the fear of water to learn to swim. Filled with treasured moments of animal babies filmed by staff in zoos and aquariums. Exhibitor: NHK Enterprises, Inc.
3
Chibi Maruko Chan
Chibi Maruko Chan is an ordinary 9-year-old girl who lives with her parents, big sister, and her grandparents. She talks, feels, and plays with her unique classmates just as kids do. Exhibitor: Nippon Animation Co. Ltd.
Food.Sail.Love. (Escapade Media Pty Ltd)
6
Food.Sail.Love.
A stunning voyage of food, culture and friendship along the alluring coastlines of Italy, Greece, Turkey and France. These are the tales from the classic yacht Barinia and its family of 25 years, Narelle the chef and Patrick, the skipper, who celebrate the food and customs with deep connection to the land, sea and people. Exhibitor: Escapade Media Pty Ltd Cold Zone (MarVista Entertainment)
4
Cold Zone
Certified Dead (Singapore Cinema Pte Ltd)
While vacationing in Alaska with his family, scientist Roger Summers teams with a retired environmentalist to save the world from an impending flashfreezing storm. Exhibitor: MarVista Entertainment
2
Certified Dead
Grami’s Circus Show Season 2 (Studio Gale Co. Ltd)
7
Life is good, but Ian worries that he won’t live long enough for his young family. Thus, he falls prey to a new drug experiment conducted by his best friend. His whole life is thrown into complete chaos. It’s a race against time to fulfil his bucket list before he becomes food for the maggots. Exhibitor: Singapore Cinema Pte Ltd
Grami’s Circus Show Season 2
Grami’s Circus Troupe finally departs to rove the world, not only playing a circus in a swamp, which is about to swallow the lions, but in the jungle where exotic animals appear, and even in the South Pole, the most curious place for a circus! They take any kind of adventure to make their audiences laugh. Exhibitor: Studio Gale Co. Ltd
26
Hero (Mediacorp TV Singapore Pte Ltd)
9
Hero
This story is set in Dakota Crescent, an old estate which is going to be reclaimed by the authorities by the end of year 2016 for redevelopment. Big Brother (Shaun Chen), Wei Xiong (Jesseca Liu) and Xiao Ying (Chen Han Wei) are the three musketeers of the neighbourhood; often referred to as “The Heroes”. Exhibitor: Mediacorp TV Singapore Pte Ltd
16
Gigglebug (Gigglebug Entertainment)
Gigglebug
Gigglebug is a little hero with the greatest superpower of all – an irresistible laugh that can cheer up anyone. Gigglebug is designed together with pedagogical experts from Finland – on a mission to spread happiness and laughter – attitudes that enable kids to learn better. Exhibitor: Gigglebug Entertainment
MARS (FOX Networks Group (UK) Ltd)
12
MARS
I Am K-Pop Idol (Chosun Broadcasting Corp.)
10
I Am K-Pop Idol
Each week, leading K-Pop idols such as EXO, BIGBANG, BTS and SHINee will make an appearance to show their various talents and unveil their hidden singing skills. Hosted by Super Junior’s Lee-Teuk, Laboum’s Solbin, and comedian Kim Joon-Ho. Exhibitor: Chosun Broadcasting Corp.
MARS, from Brian Grazer and Ron Howard’s Imagine Entertainment and RadicalMedia, is an epic and gripping new global event series that tells the story of making life on the red planet an exciting and real prospect. Set in both the present day and a scientifically based, imagined future, the series will unpack what the greatest minds in space exploration are doing today. Exhibitor: FOX Networks Group (UK) Ltd
Mind Blowing Breakthroughs (Grafizix Co., Ltd.)
14
Mind Blowing Breakthroughs
This show is set to be a mixture between illusionism and scientific demonstration, making everything possible. Every night, a very special and unique discovery will be presented, challenging the minds of the audience, paying homage to the ghost of one of the greatest scientists in history, Baron Munchausen. Exhibitor: Grafizix Co., Ltd.
Say Yes to the Dress (Discovery Networks Asia-Pacific)
17
Say Yes to the Dress
“Say Yes to the Dress” is a docu-soap which takes viewers into the inner workings of the world’s premier bridal salon, Kleinfeld’s Bridal. Part fashion show, part bridal story, part family therapy, we uncover the hurdles every staff member faces to make each bride completely satisfied. Exhibitor: Discovery Networks AsiaPacific
Listen To Love (JTBC Content Hub)
11
Listen To Love
Hyun-woo, producer of an adultery reportage TV program, sees a message sent to his wife from a strange man. He attains evidence that his wife is cheating on him. At a loss, he seeks advice online. Anonymous people offer useful guidance. This drama shows conflict between wife and husband, and how they overcome obstacles. Exhibitor: (JTBC Content Hub)
Rollercoaster Boy, Nori (XrisP)
13
Rollercoaster Boy, Nori
Nori is an ordinary yet brave and warmhearted kid who lives in Nori Park, an amusement park that has a long and proud history. One day, the villain Vegas strikes with a plan to destroy Nori Park and build Vegas Land. He then harms Nori’s father and threatens Nori’s life. Nori overcomes this challenge through the help of Genie and their circus crew. Exhibitor: XrisP
SongWriter (GoQuest Media Ventures Pvt. Ltd.)
18 Pesona Malaysia (Aquila Emas Sdn Bhd)
15
Pesona Malaysia
Up close and personal with interesting individuals working with resorts and hotels with accolades or recognition either locally or international. This TV documentary unearths all the elements that have contributed towards the resorts and hotels’ achievements. Various tourist attractions are also explored. Exhibitor: Aquila Emas Sdn Bhd.
27
Sing-a-SongWriter
A novel music reality show that brings together all the facets that go into making a complete song, i.e., singing, music composing and song writing. It challenges participants to create brand new songs by writing their own lyrics on a particular topic and fitting the lyrics perfectly into a tune of a popular song in a stipulated time limit. Exhibitor: GoQuest Media Ventures Pvt. Ltd.
26
Six Cylinder Samurai (Green Gold Animation Pvt Ltd)
The Unbroken (WOWOW INC.)
23
The Unbroken
A story of how ordinary men and women at a major airline stay true to their beliefs in the face of unprecedented tragedy. WOWOW brings acclaimed author Toyoko Yamasaki’s 1999 literary tour de force to life on the small screen for the very first time. Exhibitor: WOWOW INC.
SupermodelMe (Refinery Media)
19
SupermodelMe
SupermodelMe is a multi-platform reality series in which 12 aspiring models of Asian heritage compete for a chance to launch their career in the fashion industry. Currently in its 5th season. Exhibitor: Refinery Media
Till I Met You (ABS-CBN International Distribution)
21
Till I Met You
This series revolves around the unusual and complicated love triangle between three friends. Partly shot and set on location in the beautiful Greek isles, it challenges the traditional outlook of relationships rooted in friendship versus those sparked by attraction. The twist? Everyone involved is the third wheel. Exhibitor: ABS-CBN International Distribution
Six Cylinder Samurai
The Son (Sonar Entertainment)
24
The Son
The distant future. Earth is under the rule of ruthless land barons, who live lives of luxury in the clouds, while the masses live on an Earth covered in junk. But a hero has emerged: a cobbledtogether samurai robot with the brain of a 21st century teenager, and powered by a ’53 Corvette racing engine. Exhibitor: Green Gold Animation Pvt Ltd
The Son is a multigenerational saga of the bloody price of power that follows the rise of one ambitious family as resilient and dangerous as the land they claim. At the centre of the story is the family patriarch, Eli McCullough, struggling to maintain the ranch and oil dynasty he has built in the turbulent days of early 20th Century America. Exhibitor: Sonar Entertainment
Six (A+E Networks)
20
Six
Imagine sitting in a carpool line to pick up your child when your cell phone goes off, and within 24 hours, you are jumping out of a C-130 over international waters and launching an assault on an oil tanker commandeered by enemy forces. One week later, you’re back in the carpool line. That’s the life of SEAL Team Six. Exhibitor: A+E Networks
Tobot (Young Toys)
22
1% of Something (King Content Co. Ltd.)
Tobot
27
Tobot is a story of twin boys who develop courage and friendship as they protect their neighbourhood with their Tobots. Exhibitor: Young Toys
2017 59th Annual Grammy Awards CBS (Alfred Haber Distribution, Inc.)
25
2017 59th Annual Grammy Awards CBS
The world’s most popular annual television music event, where music’s biggest names perform on music’s biggest night. This year’s 2016 event included dazzling performances by such stars as Lady Gaga, Adele, Kendrick Lamar, Justin Bieber, Pitbull, Lionel Richie, Meghan Trainor, and more. Exhibitor: Alfred Haber Distribution, Inc.
28
1% of Something
A stubborn and haughty chaebol III, Jae-in has to marry a woman his grandfather has chosen in order to inherit the family wealth. He decides to have a contractual relationship with her to keep the inheritance. He thinks she is a gold-digger. Finally, he falls in love with her. Exhibitor: King Content Co. Ltd.
Spring Forward More drama. New series. All new hits for every screen. Spring forward to your next rendezvous in Cannes.
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