ATF 2024 - Show Daily Day 2

INSIDE...

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What’s Up Today…

Don’t miss great networking opportunities!

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ATF 2024—

Opening Ceremony

Celebrating 25 years of bringing business to APAC

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ATF Conference

A day of excellent content showcases from across the region

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ATF In-Development Club & Plenary Sessions

Elements of the ecosystem come alive via workshops, showcases, and pitches

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Celebrating 25 Years

The sky’s the limit as ATF celebrates at LAVO Singapore—Photo gallery

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Market News & Network

Exhibitors put on show their fresh & best content, while some offer fun gatherings over cocktails & hors d’oeuvres

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Features

Limelight on exhibitors on the market floor

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Buyers @ ATF

What buyers want, and what advice they’d give to sellers

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• Existing IPs 1 2 3 5 4 6 7 8

Products

• Pre-Sales

• New IPs

project management

group project director

YEOW HUI LENG

senior project manager

JOYCE CHUA

assistant account director

PHUA MEENYI

assistant relationship manager

SAMANTHA LEE

relationship coordinator

BRIDGET TONG

project executive

JOCELYN PHNG

conference executive producer

LULU MENDOZA

assistant conference producer

LERIS LEONG

editorial

editorial director

LULU MENDOZA

writers

MARCUS GOH

LIM JUN XI

MARK LEONG

DINESH PASRASURUM

KOON SI MINK

designer

SHELLEN TEH

photography

ARTGRAPHY

traffic

TEO HUI HIANG

SOH CHUAN TING

marketing

marketing director

TEO HUI HIANG

marketing manager

CANDY CHEAH

digital assistant manager

AYE MIN THU

digital executive

LIEW BI LIANG

operations

operations director

KAREN LEONG

operations manager

CHUA LAI SOON

assistant operations manager

KAREN LIEW

DAY2

Main Stage Showcases

The Diversity of K-Content

A wide range of genres across the best of Korean broadcast content

Into the Journey of the World Between Us II

An exclusive first look into Taiwan’s most anticipated sequel

New Costume Series for Global Appeal:

Linmon’s 2025—2026 line up & international content strategy

Inside the Making of Drug War: A Conspiracy of Silence

An exclusive conversation with the creators and cast

WeTV 2025

Content Showcase—

Asia’s youth vibes in the digital streaming era

Fremantle’s Vision: From Reality TV to Series to Specialty Cinema

Speaker: Fremantle

Traversing into a New Era of Content Investment

Speaker: Jio Studios

Buyers & Commissioners: Navigating New Terrains in Content Strategy

Speakers: CANAL+ Myanmar, Rive Gauche, Mediacorp, Astro Shaw, Goldfinch Asia

CONFERENCE

ATF’s 25th Anniversary Opens with a Full House

ATF is “more than just marketplaces. These are platforms for networking and collaborations,” said Mr Tan Kiat How, Senior Minister of State, Ministry of Digital Development and Information, Singapore at the opening ceremony of ATF 2024.

The Senior Minister of State spoke to a full house as he graced the official opening of ATF alongside Yeh Chien Ee, President, Asia Pacific, RX Global.

Chien Ee opened the ceremony by expressing his gratitude to audience members.

“These past couple of years have been turbulent for the industry, so ATF is humbled and grateful to have your support,” he said, as he reflected on the 25-year history of ATF.

Chien Ee also expressed optimism for the future. “The media industry is dynamic and resilient, one that is mastering the art and science of evolution.”

Mr Tan concurred by recognising that “only by proactively adapting to changes and seizing emergent opportunities, will Singapore remain relevant to the global market.”

To support the industry, IMDA will partner with 7 companies to offer over 70 apprentice opportunities across diverse production roles.

The opening concluded with a glittering unboxing ceremony to kick off ATF’s silver anniversary.

ATF 2024: Let’s go!

Yeh Chien Ee (third from left) (President, Asia Pacific, RX Global) , Minister Tan, Tham Loke Kheng (CEO, Mediacorp), Justin Ang (Assistant CE, IMDA), Yvonne Tang (Cluster Director, IMDA) flanked by Mediacorp Artistes

CONFERENCE

A Fusion of Tech and Formats ATF x Mango 1% Formats Pitch 2024

Five hopefuls from across the region showcased their prospective formats at the grand finals of the ATF x Mango 1% Formats Pitch 2024.

Presiding over this year’s pitch were five esteemed judges: Sabrina Duguet, EVP Asia Pacific of All3Media International; Rashmi Bajpai, EVP Asia of Banijay Rights; Francois Grosjean, Global Business Deputy Director of Fuji Creative Corporation; Lester Hu, Director of R&D Center of Hunan TV; and Le Phuong Thao, Chairman of YeaH1 Group.

The formats put forth at this year’s pitch included the themes of pop idols, romance, and action-packed cerebral competition – each including intricate and innovative game mechanics using cutting-edge technology.

Korea’s Offerings Are Alive With The Sound of Music

Considering the demand that each pitch included the innovative use of new technology, the judges focused on the viability of actually implementing each format, as well as the basic concerns of scalability and universal relatability.

Ultimately, Michael Dolinsek Filmproduction of Austria secured a hard-earned victory with their pitch of The Core - One Thousand and One, a format where contestants challenge a high-tech labyrinth of traps to win a massive cash prize. The winner took home a grand prize of S$3500 and a development and distribution package worth over S$30,000, as well as a co-development deal with Hunan TV and Mango TV.

The music of the spheres has clearly inspired the content at this year’ Korea Creative Content Agency (KOCCA) content showcase, with the lion’s share of shows being music-related.

Music transcends genres, as seen with Hybe’s offerings - documentary RM: Right People, Wrong Place, which chronicles the journey of BTS leader Kim Namjoon, and Seventeen in Carat Land

How about unscripted music formats? Innovation knows no bounds too, with shows revolving around audiences guessing whether a singer is AI or not in KBS Media’s Synchro U and Alzheimer’s patients and their family members performing duets in Something Special’s Unforgettable Duet

Outside the realm of music, unscripted formats continue to dominate with three entertaining offerings: SLL Joongang’s The Game of Queen Bee, which sees women leading teams of men in a physical survival show; Studio CR’s car parking competition Park Your Prize; and reality dating show Fortune Teller’s Love by Studio S.

Drama content also continues to be in good health, as seen with Mr. Romance’s Mary Kills People — a drama about the medical dilemma between saving lives and dying with dignity.

K-content buyers will be spoilt for content this year, with an additional 24 companies also present at this year’s ATF.

Love Is In The Air — And Japan Scripted Content

Love rules the roost for Japanese scripted content this year.

TBS’ Eye Love You revolves around the romance between a telepathic Japanese woman and a Korean exchange student.

Daiki Sai, Creative Producer, TBS Television shared that the show found “success not only on screen, but through merchandise and fan meetings.”

Regarding the genre, Kei Uno, Representative of Scripted Format, TBS Television observed that there is “an abundance of psychic-themed series in Southeast Asia”.

Where Does the Sea Begin by Fuji TV, centres around the parental love of a father for the young daughter he never knew he had. The appeal comes from “the emotional depth and relatable storytelling,” shared Yuri Akimoto, Assistant Manager/Head of Scripted Format, Fuji Television Network.

“I wanted to describe how we become parents, as the theme of this drama,” said Ken Murase in Japanese, Senior Producer, Fuji Television Network.

Daylight-ful Entertainment: Our Generation Building Up

To Be a Hit

Daylight Entertainment, a leading Chinese production company, made their debut at ATF 2024 with a splash by flying in the leading cast of their latest series, Our Generation The cast, anchored by Zhang Linghe of Story of Kunning Palace fame, was followed by a throng of both local and international fans — a sure sign of the yet-to-be-released series’ loyal following. Based on the novel Oceans of Time by Yun Zhu, the romance-drama series by director Zhang Kaizhou is set in the 1990s and explores themes of love — both platonic and romantic. Our Generation will be released in 2025 exclusively on Youku.

The company’s strong domestic and international performance is evidenced by their popular Chinese content as well as their plethora of dubbed offerings. Their willingness to collaborate is similarly attractive, with a track record of partners such as Youku, iQIYI, Netflix, and YouTube. Should their trajectory hold steady, their 2024 slate of content spanning historical, action, and drama productions — including Restart, the highly anticipated sequel to the hit series Reset — will prove profitable for any keeneyed collaborators.

For more details on their upcoming content, Daylight Entertainment’s booth can be found at M12 and L10 on the market at Level 5.

Other dramas featured were romantic comedy Miss Target by ABC Japan, sports drama The Hidden Heroes by Tokai TV, medical drama The Travel Nurse by TV Asahi, and food comedy Unsung Culinary Delights by Chukyo TV.

Thrillers on showcase were criminal drama Octo: Mind Investigator Akari Shinno by Yomiuri TV, revenge drama Until I Destroyed My Husband’s Other Family by TV Tokyo, corporate drama Secret Makeover by Nippon TV, and legal drama Monster by Kansai TV.

(L—R): Daiki Sai, Creative Producer, TBS TELEVISION, INC.; Kei Uno, Representative of Scripted Format, TBS TELEVISION, INC.; Yuri Akimoto, Assistant Manager / Head of Scripted Format, Fuji Television Network, Inc.; Ken Murase, Senior Producer, Fuji Television Network, Inc.

Zhang Linghe stands alongside director Zhang Kaizhou as he speaks about their journey during the making of the series

CONFERENCE

Short

Content and Fan Engagement: YoyWow Hints At New Golden Geese

Edmund Ooi, Co-founder of YoyWow, is betting big on short content with up to S$500,000 in grants to worthy short content projects alongside holistic support from the company. This is a part of YoyWow’s broader aim to foster more short content in Asia as a bridge between China and the rest of the world. The content? An export of Chinese culture that is increasingly in demand in entertainment markets across the globe.

According to Zhao Hui, Director of the Audiovisual Art and Research Centre of Communication at the University of China, short videos are at a massive peak in China, with

C-Drama is A-Rated: iQIYI’s International Push

Chinese content has been surging to the front of many markets in recent years and iQIYI is one of the giants behind this movement. iQIYI Vice President for APAC and MENA, KC Li, shared that, looking forward to 2025, iQIYI’s content strategy will revolve around pushing into the Korean and Japanese markets — spearheaded by Chinese content, of course.

According to KC, over the past six years, the gap in preference between Korean drama and Chinese drama has rapidly closed. iQIYI’s analysis also indicates that demand for Chinese drama already exceeds demand for Korean drama in the markets iQIYI covers — a reality KC attributes to the steady increase

over one billion Chinese internet users interacting regularly with short videos. The short video industry in China alone is worth over 37 billion RMB, representing a yet untapped goldmine.

V-Pulse, a business intelligence platform associated with YoyWow, further points out that the key points to achieve for short content are emotional storytelling and high quality production. Surprisingly, the platform advised a heavier focus than normal on fan connection with actors and fan engagement, stating that fans have a far bigger impact than previously realised.

in the production quality of Chinese drama and a synergetic increase in international curiosity in Chinese culture. Mid- to long-term, iQIYI is looking for partners who wish to collaborate in a joint push into the Middle East

iQIYI also showcased their latest high profile Chinese drama series, The Best Thing, with a guest appearance by male lead Zhang Linghe at ATF 2024. The romance drama that portrays the intriguing romance between a doctor and his patient will air in 2025. iQIYI has also brought an attractive slate of Thai and Malaysian original content to ATF 2024.

KC Li Vice President (APAC & MENA) iQIYI

IN-DEVELOPMENT

WHAT THE BIG BOY WANTS

AN INNOVATIVE APPROACH TO ENTERTAINMENT

MIXI, Inc. has successfully transformed Japan’s only legal sports betting activity, keirin (cycling races), into a hit with the anime, Rinkai! “The series, loved for its heartwarming characters and inspiring themes of friendship and pursuing dreams, has gained a loyal fan base,” said Hiromi Uno, Manager, Business Development Division, Investment & Business Development Department. “Beyond the anime, Rinkai! has expanded into merchandising and has even boosted ticket sales for cycling races. With the successful streaming in 21 countries, plan for a second season is underway.” The company is eager to share its business model with partners interested in replicating this success.

Sho Okuyama, Senior Corporate Officer, Investment & Business Development Department, Social Betting Business Department, shared another triumph—its popular mobile game, Monster Strike, which has grown into a multimedia sensation, with merchandise, live events, and content extensions such as video and anime adaptations, further cementing its reputation for creativity and innovation.

It was such a treat to welcome Christian Vesper, CEO of Global Drama and Film at Fremantle, in his first of two appearances at ATF 2024. The first had Christian up close and personal in true producer spirit, as he introduced Fremantle under his own leadership, mentioning massive titles from Asia, Europe, the US, and Latin America, in addition to partners and talents they work with.

Christian remarked that some of the directors they work have high hopes of an Academy Award this year. Indeed, talents are focused on elevated mainstream. In name-dropping the likes of Angelina Jolie, and Daniel Craig, among others, Fremantle is a massive entity but is quite an intimate company. “We do know how to finance and put together high-end movies,” he boasted.

Looking at artistes and creators, their visions, the POV of the distribution team, and watching the world move towards commercial, Christina believes that there is a huge breath of opportunity—the trend is to distribute globally, finance locally. At the end of the day, there are basics we’re guided with, Christian reminded. Fremantle today is looking for English language content; he doesn’t force producers to make stuff for the international marketplace; FAST Channel is becoming a big thing for Fremantle, with the most popular content being Baywatch which they own.

Questions from the audience came from producers from Sri Lanka, Argentina, and Kazakhstan among others.

With their investment arm, the company is actively expanding its overseas investments, particularly in India’s entertainment start-ups, investing approximately US$50 million to create further synergies with its existing business.

VARIETY IS THE SPICE OF LIFE — EVEN WHEN IT COMES TO VARIETY CONCEPTS

Eight hopefuls from Taiwan presented their unscripted concepts at ATF x LEAP/TAICCA 2024. Each of the concepts has been in development for eight months by the Taiwanese teams, in collaboration with top Korean creators.

An esteemed panel of judges was assembled for the Masters Meet Masters final leg of the 2024 “LEAP Co-Development Program: Variety Show” from Warner Bros Discovery, Viu, Mojo Dojo, and Glazier Media.

The eight new variety programmes selected by LEAD tap into today’s hottest trends — with a special ingredient.

A pair of shows featuring romance with a twist were boys’ love talent show HeartBeat and HEY! Peak Me Up!, a dating programme that incorporates the physical challenges of trekking.

On the lifestyle side, three concepts were featured: The Kingdom’s Table, a time-travelling culinary programme; Parallel YOU, a travel show focusing on lifestyle differences between countries; and Roots & Routes, a phone-swapping family programme,

Ghostbusters, a horror character design competition, and Survival Wonderland, a large-scale survival show that simulates real-life society, were two innovative shows presented.

And of course, no selection of unscripted formats is complete without a music-related one — Generation S, a music competition for the children of celebrities.

BOO! THE SURPRISING ELEMENTS OF ASIAN HORROR IN-DEVELOPMENT

Five content creators and producers from Malaysia, the Philippines, Indonesia and Singapore pitched their horror concepts at the inaugural ATF x EST N8 Horror Pitch 2024, with intentions to develop and pitch to the US market.

The diverse panel of judges included Michelle K. Sugihara, Executive Director & CEO, CAPE; Sophie Changhui Shi, Head of Acquisition & Production, EST N8; Rachel Wu, Co-Founder of N8 Studios; and Dan Truong, Independent Producer. The projects possessed strong Asian elements of regional folklore and childhood myths, and were as diverse in storytelling as they were in subject matter.

The concepts saw an array of representation with Malaysia’s Bakunawa, which presented the story from a female perspective, and Hysteria from the Philippines, which surfaced the social issues surrounding the LGBTQ community.

Indonesia’s two projects were Hantu Banyu, which deals with mother and son relationships, and Parasomnia, which revolves around the issue of sleep paralysis. Back home, Singapore’s psychological horror film, Cabin, touches on human psychology and the influence of familial relationships.

The judges declared Hysteria as the winner, citing it as the project with the strongest potential to excite and strike tension in the Asian market.

PLENARY

SECRETS OF THE K-ANIMATION SUCCESS

TAIWAN PAVILION CAPTIVATES BUYERS WITH DIVERSE CONTENT

Mr. Homme Tsai, Chairperson of TAICCA, and Mr. Tung Chen-Yuan, Representative from the Taipei Representative Office in Singapore, and buyers from all over the world were presented with an impressive selection of content from the Taiwan Pavilion. The networking event featured a diverse range of programmes, including romantic dramas, educational shows, award-winning 3D animations, sci-fi and fantasy series, and teenage dramas. This curated showcase highlighted Taiwan’s rich storytelling and creative talent, appealing to a global audience with its unique blend of genres and high-quality productions.

Staying focused is the key to succeeding in content and IP development, according to a panel of nine Korean content producers well-versed in the K-animation universe.

A facet of this focus is homing in on your target audience instead of trying to capture everyone. For instance, Teenie Scouts Big Five by Central Animation Studio Inc. (Studio ACORN) targeted preschoolers aged three to five, while Pixtrend Inc’s Chubi’s Adventure aimed for ages five to seven.

However, versatility within one’s chosen range should not be left out. Both productions catered to the demands of global audiences as well, while being made with social media platforms and merchandising in mind.

The panel also shared that another secret for success is staying unique. While Appmedia Inc packages media content on their latest “App Book”, EUNHUHOLDINGS Co. Ltd. produces e-books for the somewhat underserved Korean culture genre.

Lastly, Studio W.Baba advised that strategies which work should stay implemented, while others were more enterprising – Pixtrend started a new IP based on author Kim Botong’s work, while The Pinkfong Company, Inc. expanded on the success of its old characters through world live tours and movie franchises.

CELEBRATE 25 BONNE AFFAIRE!

Let’s get this party started! Distinguished guests from around the globe gathered at ATF - Spectacular @ 25! Silver Jubilee Celebration for a night of networking. Who says collaborations have to be done in the office?

AFFAIRE!

The best ideas often spring forth from unexpected places, so where better for the sharing of concepts than LAVO, where thoughts flow as freely as the

Kanpai, ganbei, or cheers sharing drinks and a good time is a universal language. Guests were able to kick back, relax, and have a good time at the ATF Spectacular @ 25! Silver Jubilee Celebration.

wine and music?

With glasses raised and spirits high, attendees of ATF - Spectacular @ 25! Silver Jubilee Celebration find it easy to share their excitement, whether about prospective collaborations or future successes.

All the world’s a stage, and that stage is ATF! At the ATFSpectacular @ 25! Silver Jubilee Celebration, participants looked to the future as they networked for collaborations in 2025.

CELEBRATE 25

a

I scream for ice-cream!

FOMO? Participants agreed that ATF — Spectacular @ 25! Silver Jubilee Celebration was a night to remember. Were you there?

Two and

half decades of mutual prosperity and shared innovation are celebrated tonight as veterans and newcomers reminisce about past collaborations and look forward to future endeavours together.

MARKET

Bac Managing Director Asia-Pacific THEMA

ADAPTING

TO REACH A GLOBAL AUDIENCE

In a content industry defined by rapid change and fierce competition, THEMA has carved a niche by embracing adaptability and offering a rich, diversified portfolio. “With an abundance of premium content in today’s fragmented market, only a select few have widespread visibility,” says Alexandre Bac, Managing Director Asia-Pacific. “This opens up significant niche opportunities for those who can strategically position themselves.”

At ATF 2024, THEMA’s extensive lineup includes drama series, docuseries, telenovelas, factual programmes, and even karaoke—tailored to meet the evolving needs of content buyers. Key highlights feature Canal+ Originals from Vietnam and Myanmar, award-winning titles from Brazil’s GLOBO, and the VIU Original catalogue in select regions.

These partnerships reflect THEMA’s ability to deliver quality content while leveraging its global network to bring regional stories to international audiences.

While sales remain foundational, THEMA’s focus extends to building long-term partnerships. “For us, it’s about more than just the transaction— it’s about fostering sustainable relationships based on trust and reliability,” Bac explains.

As the company looks towards 2025, its commitment to expanding its catalogue and diversifying content ensures they will continue to engage audiences across cultures and markets, proving that adaptability is their greatest strength.

NEW JAPANESE EROTICA –A NEW STRATEGIC CHANGE FOR OKURA PICTURES

What excites Nobu Tanaka? “Meeting buyers for our New Japanese Erotica genre at ATF this week,” shared the Executive Vice President, Okura Pictures, Japan.

Established in 1947, Okura Pictures has produced films in a multitude of genres: comedy, drama, fantasy, mystery & suspense, horror, and boys’ love.

Their strategic change for the business have been to launch the New Japanese Erotica genre. Nobu was confident of the genre’s revenue-enhancing potential.

What is the requested requirements from buyers in today’s media climate? “Film and TV programmes that will increase revenue at an unprecedented pace,” answered Nobu.

Nobu hopes to return to ATF in 2025 with “as many success stories s we could possibly have”.

Nobu Tanaka Executive Vice President Okura Pictures

Alexandre

MARKET

MORE THAN ENOUGH WITH NIPPON TV’S SUCCESSES

Despite changing times, industry veteran Yuki Akehi, who is Head of Global Marketing and Communications at Nippon TV, confidently shared that, production companies have continued being active and energetic in bringing compelling stories to the world.

This is backed by Nippon TV’s resounding successes recently with its unscripted Old Enough! and scripted Mother.

“ Old Enough! , our unscripted format, has successfully launched its first North American adaptation in Canada this September and has already been greenlit for Season 2,” vaunted Yuki. “Also, Mongolia produced their own version of Old Enough! in October and currently streaming on their local platform.”

Mother , as well, continues to give impetus to Nippon TV, continuing to be Asia’s most exported script, and according to Yuki, is enjoying new adaptations with launches in Mongolia, the Philippines, and Greece in 2024.

A PASSION FOR GOOD STORYTELLING

Local has always been globally appealing – according to reports from Media Partners Asia, reflecting a rise in overall content investment within key APAC markets by 4% in 2023. This sends signals in the industry that there is a “growing appetite for local narratives”, as Rochella Ann Salvador, Assistant Vice President of Worldwide Division explains.

With this trend in focus, GMA Network –one of Philippines’ leading broadcasting networks – is poised to strategise with local flavours and compelling narratives to make a mark in both regional and international markets. In fact, the drama genre has carved out a strong niche in the international scene for GMA

Network, with titles like Hands on the Dream and Pulang Araw (In the Arms of the Conquerors).

This explains their primary goal at ATF 2024 – to connect with buyers interested in drama, rom-coms, and family-oriented shows.

“The universal appeal of human emotions in these stories resonates with viewers across different cultures”, states Salvador, who also chalks up their success so far to their ‘flexibility and relationship-building’. So what’s next for 2025? Stronger relationships, greater storytelling, and a lasting commitment to high-quality, globally appealing content.

It does lend increasing “appeal of Nippon TV’s other scripts”, said Yuki who noted that Nippon TV is also has Malaysian versions of its hit series, Love’s in Sight! and Homeroom launched in 2024.

Looking forward, Nippon TV hopes to meet more format producers at ATF 2024, with plans of co-development— production and distrib ution—come 2025.

Yuki Akehi (right) poses for a candid photo with fellow colleague from Nippon TV

Rochella Ann Salvador Assistant Vice President GMA Network, Worldwide Division

MARKET

ANIMATING THE FUTURE

MUSE Communication, a powerhouse in anime distribution across Asia, is taking bold steps to solidify its regional influence. “ATF is a pivotal platform for us to deepen discussions with professionals across film, television, IP licensing, merchandising, and marketing sectors—especially in Japanese anime,” shares Wallace Chang, President of Content Distribution Business Group, Asia.

With a roster that includes Demon Slayer, DAN DA DAN, and Shangri-La Frontier, 2024 was a banner year for MUSE. Their collaborative promotional efforts not only expanded viewership but also opened new revenue channels. “We’ve achieved this through a comprehensive five-pronged business model that maximises IP value and engagement,” Chang explains, highlighting their strategic use of TV and film distribution, IP licensing, merchandising, and self-media.

Looking to 2025, MUSE plans to localise operations in Southeast Asia to bring culturally resonant anime content closer to fans. “We aim to connect more

deeply with partners and audiences in the region,” Chang adds, emphasising a commitment to fostering industry collaboration and fan engagement.

A FIT FOR ALL

Family, revenge and romance genres continued to be top selling in the Asian market and on OTT platforms, remarked Pia B. Laurel, Head of International Sales at ABS-CBN Studios, which specialises in programme production and distribution, and has plenty of heavy dramas in its inventory and pipeline for this year’s high demand.

The studio also focuses on syndication, which was reduced by the decline of continued-ad spending, and replays became the better option for maximising content expenses. For Pia, this means a greater focus on premium and exclusive content and less budget for library content in the OTT space.

The studio had begun revising and reinventing their windowing strategy, and adapting its content to effectively broadcast across different platforms. The outcome was compressed versions of their selected popular dramas that would run for about 20 hours (less than 30 episodes), and Filipino adaptations of productions such as It’s Okay to Not Be Okay and Mother that have strong IPs and are fit for simulcast.

Pia was optimistic that the initiatives would help move the studio into new territories as it continued to generate fresh content.

As MUSE evolves, their focus on innovation and regional connectivity promises to make anime an even more integral part of Asia’s entertainment landscape.

Wallace Chang President of Content Distribution Business Group, Asia MUSE Communication

Pia B. Laurel Head of International Sales ABS-CBN Studios

MARKET

EVOLVING CONTENT, EXPANDING VISION

Medialink Entertainment Limited is charting a bold course into the future, blending innovation and adaptability to redefine global content. “We are particularly excited to meet buyers from emerging markets like Southeast Asia, South Asia, and the Middle East,” shares CEO Lovinia Chiu about her excitement heading into ATF 2024. “These regions are showing a growing interest in diverse and innovative content, and we believe our offerings will resonate well.”

The company’s 2025 strategy revolves around expanding its content library with titles that deliver immersive and interactive experiences. Bestsellers like Solo Leveling and Kaiju No. 8 have already captivated

BOLD STEPS ACROSS AN EXPANSE OF CONTENT

Bomanbridge Media is setting its sights on the year ahead with a bold strategy that spans drama, kids’ programming, and factual content. “2025 is going to be a transformative year for us,” says CEO Sonia Fleck. “The company is expanding globally while maintaining its strong reputation in Asia.”

Leading the charge is the Korean drama Blackout: Snow White Must Die, adapted from the international bestseller by Nele Neuhaus. This gripping tale follows Jungwoo, a man on a relentless quest to clear his name after serving 10 years in prison for a murder he cannot remember committing. Premiering on MBC in Korea and Hulu in the US, the series secured top 3 ratings and received a glowing response at MIPCOM. “We’re already in talks with key broadcasters in several territories, including the UK,” Fleck shares.

While drama is a key focus, Bomanbridge remains committed to kids’ programming, with the commercial animation Cubemelt set to debut at KidScreen 2025. In the factual content space, partnerships with EarthX, fresh acquisitions from The Great Courses Studios and Story Surge Productions also reflect their passion for non-fiction storytelling.

As they expand their horizons with an upcoming distributor acquisition, Bomanbridge is proving that a diverse content strategy is the key to their global ambitions.

audiences worldwide, with their dynamic storytelling and high-quality production values. “Buyers today are increasingly looking for culturally relevant and adaptable content with strong storytelling and unique perspectives,” Chiu explains, signalling Medialink’s adaptability to shifting market demands.

A standout feature of their vision is the emphasis on aligning stakeholder interests. “Our focus is on improving IP management to create a win-win-winwin situation for our licensors, clients, fans, and Medialink,” says Chiu. By combining innovative IP evolution with strategic partnerships, the company aims to strengthen its global presence while staying ahead of industry trends. As Medialink evolves, it’s clear they are not just content creators—they are content innovators.

Entertainment Limited

Sonia Fleck (third from left) and her esteemed colleagues from Bomanbridge Media

Having received ‘high praise for broadcastings on multiple channels in South Korea’, business manager Shannel Pak touts the title as wildly popular. But that’s not where the show stops – as she states Pingo Entertainment is “moving enthusiastically to bring our show to other countries in Asia”.

With this year’s ATF in full swing, Pak is locking sights on seeking sales for , while looking out for potential partners for their next big title,

“We have high hopes for next year,” Pak says, explaining their goal for 2025 is in expanding distribution horizons into the

“We hope to meet broadcasters as well as potential co-producers and coinvestors for our upcoming projects.”

UNEARTHING SOUTHEAST ASIA’S FOLKLORE

Southeast Asia to have an animated series that truly reflects its own folklore and cultural identity. Kisah Bawah Tanah , a new teenage animated series, seeks to fill this gap by bringing regional supernatural tales and vibrant characters to the screen. Featuring 26 episodes, the series combines adventure with local folklore, creating a fresh experience that resonates deeply within the Southeast Asian audience.

In addition to seeking buyers at ATF, Bawah Tanah aims to “foster collaborations that celebrate Southeast Asian culture”, and in doing so enhance the series’ authenticity.

“Whether it’s strategic partnerships, brand crossovers, or creative teamwork with other regional content creators, we’re open to exploring new avenues,” states Hendra Wardi, Managing Director of Bawah Tanah.

With plans for a second season, an animated film, and immersive experiences, Kisah Bawah Tanah is set

to grow beyond the screen, tapping into an already growing fan base with popular merchandise featuring its quirky Pocong family.

As the series approaches completion, Wardi’s vision for Kisah Bawah Tanah is not just to entertain but to establish a cultural landmark that audiences across the region can proudly call their own.

Hendra Wardi Managing Director Bawah Tanah Sdn Bhd

MARKET

SMURF SUCCESS AND BEYOND

Peyo Company, formerly known as IMPS and LAFIG, is stepping into a new era with a rebrand that reflects its ambition to expand beyond The Smurfs “As we develop Peyo’s other IPs, it was the right time to unite all under one name,” says Romain Decroix, Senior Licensing Manager Audiovisual & Music.

The fantasy adventure The Tales of Johan & Peewit targets tweens and teens with a compelling 10-episode quest, while Benny Breakiron, an adventure comedy, brings superpowered antics to children aged 7–10.

Yet, it’s undeniable that The Smurfs remain the heart of Peyo Company’s legacy. The franchise’s latest TV series continues to achieve phenomenal ratings, with renewed seasons and global reach solidifying its status as a cultural mainstay. “The success of The Smurfs confirms it resonates with today’s children around the world,” Decroix notes. The excitement doesn’t stop there—2025 will see the release of a new Smurfs movie with Paramount, promising to bring the beloved blue characters to a new generation.

KEEPING IT UP FOR 2024 WITH THE ADULT EROTIC AND HORROR GENRES

Love and fear are not only two of humanity’s most primal emotions, but also the top performing genres for the Philippines-based Viva Communications, Inc.

“This year, [our best-performing genres] have been our horror titles as well as adult erotic films,” said Tina Tubongbanua, Vice President for Licensing and Acquisitions.

Their strategy for 2024 has been to “offer a different kind of content from what is usually being offered in the market,” said Tina.

She shared that they are keen on meeting new buyers at ATF in order to further expand their network.

As this year comes to a close, what plans does Viva Communications have for 2025? To “continue creating content that would suit the demands globally,” forecasted Tina.

With a focus on

and quality

Looking ahead, Peyo Company is broadening its strategy with Smurfsbranded FAST channels, YouTube platforms, and a dedicated SVOD app.

innovation

storytelling, the company is primed for a future that blends nostalgia with bold new ventures.

Tina Tubongbanua (right) with colleagues from Viva Communications

Romain Decroix

Senior Licensing Manager Audiovisual & Music Peyo Company

BLACK WIDOWS DESCEND ON SOUTH KOREA: ALL3MEDIA INTERNATIONAL’S LATEST DEAL

All3Media International has secured a deal to bring the Scandinavian thriller Black Widows to South Korea. Originally produced in Finland, the series follows three women who decide to murder their husbands after years of unhappiness.

The adaptation rights have been acquired by Soul Creative, marking the show’s seventh global remake. Black Widows has already been adapted in various regions, including Europe, Asia, and the Middle East. The series won three Golden Venla Awards in Finland and ran for two successful seasons.

All3Media has also seen other scripted format successes in Asia, including the Indian adaptations Kafas, Marzi, and Mithya, as well as the Chinese adaptation of Miss Fisher’s Murder Mysteries. Ziran (Tony) Tang of All3Media expressed excitement about the Korean version’s potential, while Soul Creative’s CEO Yoo Jin Yoo emphasized the series’ universal appeal in the competitive market.

RED BUTTERFLY CATCHES A RIDE DOWN STUDIOCANAL: NEW SERIES IN PRODUCTION

STUDIOCANAL has announced the development of Red Butterfly , an eight-episode crime drama set in 1950s Singapore. The series, produced in partnership with BEACH HOUSE Pictures and MOMO FILM Co., follows the rise of an all-female gang led by two sisters in a glamorous yet lawless city.

Set in Singapore’s crime-ridden, ‘Wild West’ era, Red Butterfly has been commissioned by CANAL+ and STUDIOCANAL. The show will be filmed in both English and Chinese languages, with locations in Singapore and Malaysia. Co-creators Constance Cheng (Hulu’s The Great, Amazon’s Rings of Power) and Kris Ong (nominated for a Golden Horse Award for Ajoomma) will write and co-run the show.

Martial Club, known for its choreography in Everything Everywhere

All At Once, will handle fight sequences, while STUDIOCANAL will manage worldwide sales and distribution.

Red Butterfly promises a stylish, explosive tale of crime and sisterhood in post-war Asia.

ONDECEMBER6,2024 |

Ampere Analysis

Europe Leads a New Anime Boom by Motohiko

Ara

NETWORK

1

Opportunities for APAC TV Production in a Changing Global Commissioning Market by Cyrine Amor, Research Manager

2

The Power of Windowing Strategies in Maximizing Profitability and Exposure by Anqi

Liu

K7 Media

Asia Rises in the Scripted Format Realm by Trang Nguyen, Manager— APAC, Middle East and Africa

Glance

Demand for Asian Content in European Markets: A Comparative SVOD Analysis by Anqi Liu

3

Trending Asian Unscripted Formats: From Animal Kingdom to Class Warfare by Trang Nguyen, Manager APAC, Middle East and Africa

AN HOUR WITH SINGAPORE

The Allure of Animation: Why 3—6-Year-Olds Are Captivated by Cartoons by Adam Woodgate, VP, Research Solutions

BB Media

APAC Streaming Spotlight: A powerhouse of content diversity and market growth by Laura Ghisiglieri, Business Development & Marketing Director

4 6

Streaming to Remain Direct-To-Consumer for Foreseeable Future by Tony Gunnarsson, Senior Principal Analyst, TV, Video & Advertising

The Insights Family

Animation: Captivating the Young Adult Audience by Adam Woodgate, VP, Research Solutions

5

Entertainment in Motion: Understanding User Preferences in APAC’s Media Landscape by Laura Ghisiglieri, Business Development & Marketing Director

Omdia

Streaming is at Full Force Forwards, But Pay-TV Is Not Dead Yet by Tony Gunnarsson, Senior Principal Analyst, TV, Video & Advertising

At the Singapore Hour on Dec 4, Veronica Wong, Director of Business Development & Marketing at IMDA announced a mentorship and training project called Inkspiration, with the aim to discover and nurture the next generation of local Chinese storytellers.

In addition, several collaborations with global media giants were also announced, including WAWA Pictures and TWR Entertainment’s co-pro of The Black Box and Game Not Over, and the partnership between Hoods Inc, Moonbug, & Mediacorp for a pre-school series, Blippi Asia

NETWORK

NO SPAIN, NO GAIN

Industry friends and partners came together at the Spain Pavilion, strengthening relationships during a casual yet meaningful networking event. Attendees had a wonderful opportunity to connect, share valuable insights, and deepen their sense of community within the industry. Conversations flowed freely over food and drinks, with the hearty chatter reflecting a genuine eagerness to collaborate, share ideas, and explore new opportunities for mutual growth.

MEDIACORP INKS DEAL IN A FIRST FOR LOCAL CHINESE DRAMA

Mediacorp has announced that its upcoming Chinese drama Emerald Hill will debut on Netflix and meWatch simultaneously, marking the first pre-sale deal for a Mediacorp Chinese drama. Set to premiere on 10 March 2025, the 30-episode series is a sequel to the hit 2008 show The Little Nyonya, which sparked global interest in Peranakan culture.

Emerald Hill explores the lives of women in a prominent Peranakan family, focusing on themes of identity, family loyalty, and female empowerment. The drama continues

to highlight the rich heritage of the Straits-born Chinese community. It will also air on Singapore’s Channel 8 starting 19 March 2025.

Virginia Lim, Chief Content Officer of Mediacorp, described the series as a cultural phenomenon, building on the success of The Little Nyonya and promising a bold narrative and stunning visuals. The series follows the tense and emotional journey of three women as they confront ambition and power struggles.

In 20 + countries, lol ! Shh! They can’t laugh, but YOU can!

Gameshow Format

NETWORK

ABS-CBN STUDIOS UPGRADES TO PRODUCTION POWERHOUSE

ABS-CBN, a leading Filipino media company, appeared at ATF 2024 under its new banner, ABS-CBN Studios for the first time. The company showcased its new studio services, including state-of-the-art sound stages, concert and event production through Star Music, and talent management via Star Magic, known for artists like Kathryn Bernardo and BINI.

Additionally, ABS-CBN is actively seeking co-production partners for its latest supernatural horror film, Hysteria, as part of the ATF Horror Pitch. Written by award-winning

Jaymar Santos Castro, Hysteria follows a priest investigating a series of demonic possessions, only to uncover a dark secret that ties him to the titular hysteria.

Ruel S. Bayani, Head of International Productions, ABSCBN Studios and Pia Laurel, Head of International Sales and Distribution, ABS-CBN Studios will attend the event to promote the studio and explore collaboration opportunities. This comes on the back of the wildly successful Hello, Love, Again, the highest-grossing Filipino film of all time.

SUPERSTREAMER ASIA: A GAUNTLET FOR STREAMERS

SuperStreamer Asia, a first-of-its-kind event in Singapore, was unveiled at ATF 2024. The groundbreaking reality TV competition will have live streamers compete for the title of ultimate streaming champion and is the result of a collaboration between FLY Entertainment, IAmCasting, Synagie, Hoods Inc. Productions, and Aux Infinite Studios. Combining live streaming, e-commerce, virtual production, and reality TV, the series aims to celebrate the creativity and entrepreneurial spirit of digital creators. The competition

will culminate in a high-tech finale using Aux Infinite Studios’ immersive virtual production.

Contestants will face challenges testing their creativity, charisma, and sales skills, while the audience gains an inside look at the world of live streaming and e-commerce. With support from key industry leaders, SuperStreamer Asia promises to redefine digital entertainment and engage audiences across Asia, blending technology, storytelling, and talent in an innovative new format.

Ruel S. Bayani Head of International Productions ABS-CBN Studios

Jaymar Santos Castro Screenwriter

QUALITY IS THE PRECURSOR TO SUCCESS

Mustafa Ilbeyli, Head of Advertising & Sales at TRT believes that a focus on quality is naturally followed by commercial success. To this end,

TRT’S STRATEGY FOCUSES ON PRODUCING HIGHQUALITY CONTENT WITH A UNIVERSAL APPEAL, WHERE COMPELLING STORYTELLING MEETS RESPECT FOR DIVERSE CULTURES AND VALUES.

On top of all that, Mustafa sees their programming as a medium for cross-cultural understanding.

The proof of success, according to Mustafa, is in TRT’s record-breaking success in 2024, driven by its high-budget, premium productions. For them, the year marked an expansion into new international markets, reflecting the growing demand for TRT’s distinctive content. The company’s ability to source strong narratives and implement high

production standards has been key to its growth and global recognition.

At ATF 2024, TRT will present a varied catalogue, including dramas, documentaries, children’s content, and TV movies. These offerings were curated to appeal to diverse audiences, emphasising universal themes that resonate across different regions. Mustafa shared that the aim was to create meaningful connections with audiences while providing partners with a rich selection of programming options tailored to their markets.

Looking to 2025, TRT plans to build on its momentum by adding new productions to its catalogue, including dramas that are currently performing well in Türkiye’s domestic market. The company is focused on expanding its reach and engaging wider audiences through fresh and innovative content. Mustafa is confident that TRT’s approach of providing culturally significant and globally accessible content will keep it a notable player in the international media landscape.

Mustafa Ilbeyli Head of Advertising & Sales TRT

TENCENT VIDEO’S LASER FOCUS ON INDONESIAN AND THAI CONTENT

Tencent Video, one of the largest streaming services in the world, has seen great success for many years.

Juan Xiang, the China-based company’s Director of the Overseas Business Department at Tencent Video attributes Tencent Video’s continued success to its unique approach of blending culturally relevant local productions with popular Chinese entertainment shows like CHUANG ASIA. This localisation strategy has been particularly effective in engaging Southeast Asian audiences, increasing viewer satisfaction and loyalty.

A KEY PART OF TENCENT VIDEO’S STRATEGY THIS YEAR IS A FOCUS ON THE THAI AND INDONESIAN MARKETS, INCLUDING ACQUIRING PREMIUM PRODUCTIONS FROM THE TWO COUNTRIES WHILE LEVERAGING ITS EXTENSIVE EXISTING CONTENT LIBRARY.

WeTV also adopted a more flexible partnership model, opening doors for creators and production houses to collaborate on content that meets its rigorous standards. This adaptability, according to Juan Xiang, fosters innovation and allows Tencent Video to deliver compelling narratives that resonate with a diverse audience.

At this year’s ATF, Tencent Video will showcase its WeTV original content, tailored specifically for Indonesian and Thai markets. The lineup features 10 series and the highly anticipated CHUANG ASIA Season 2, the male group edition of the hit survival show. These highquality productions aimed to demonstrate Tencent’s ability to captivate audiences while attracting new partners. Juan Xiang also revealed plans to collaborate with highpotential production partners to create innovative and culturally resonant content. He further announced an exclusive showcase on 5 November at ATF’s Main Stage, offering a preview of Tencent Video’s 2025 content slate and upcoming initiatives.

Juan Xiang Director of Overseas Business Department Tencent Video

FEATURE

LOOKING AT A BRIGHTER, MORE DIVERSE FUTURE

“2024 has underlined a growing demand for English-speaking series, particularly in the Asian market,” said Qi Wang, the International Sales Manager of Beta Film, who highlighted shows such as Hudson & Rex, having loyal audience throughout Asia.

“Alongside series, we’ve also observed heightened interest in high-quality animated content, which has proven popular across various demographics.”

Beta Film has continuously adapted its strategy to meet the evolving demands of the global content market.

IN RECENT YEARS, IT HAS EXPANDED THEIR INTERNATIONAL PARTNERSHIPS, STRENGTHENED THEIR PRESENCE IN EMERGING MARKETS, AND PURSUED ACQUISITIONS AND JOINT VENTURES TO ENTER NEW BUSINESS AREAS.

And ATF has been an integral part of this. “ATF offers a unique platform for us to showcase our high-end content to key players in the fast-growing Asian market,” Qi Wang explained. “The aspect we enjoy the most is fostering new relationships and uncovering fresh content trends that can shape our future projects and coproductions, particularly in a market as dynamic and diverse as Asia.”

During ATF, Beta Film aims to showcase a carefully curated library that reflects their diverse offerings, while also exploring opportunities to remake some of their popular IPs for local markets.

“Our deeply rooted relationships with top-tier talent, production companies, and broadcasters allow us to immerse ourselves in local markets, ensure success by staying attuned to market trends, and to continuously expand our partnerships,” Qi Wang concluded.

Qi Wang International Sales Manager Beta Film

GOING BIG WITH MERCHANDISING, AND THE METAVERSE

Eunhuholdings Co., Ltd. is unveiling an ambitious roadmap for 2025, with a strong focus on the Metaverse and immersive storytelling. The studio currently has 25 stories in development, all slated to debut as web novels and webtoons, marking an exciting milestone for the new year.

Leading the charge is Mold Tribe 72, a tale centred on a 9-year-old boy who discovers a new world through his encounter with the mysterious Mold Tribe. “Our Mold Tribe characters will soon be fully introduced to the public and will become widely recognised, connecting with audiences as popular and beloved characters,” said Sunyoung Ahn, CEO of Eunhuholdings Co., Ltd.

Sunyoung Ahn CEO Eunhuholdings Co., Ltd.

Beyond content creation, the studio is leveraging its branding initiative Eunhuboaz to expand into merchandising, making its characters more relatable and entertaining for consumers.

THIS PUSH COMPLEMENTS THE COMPANY’S EFFORTS TO STRENGTHEN ITS INTELLECTUAL PROPERTY PORTFOLIO WITH GLOBALLY APPEALING CONCEPTS.

At ATF, Sunyoung is looking for global partners to collaborate on animation production and localisation to ensure its stories resonate with diverse audiences.

SIGHTS SET ON SEA OF OPPORTUNITY

As Southeast Asia continues to show growth and potential for audience reach, companies like Luminescence Kft are actively strengthening their presence through partnerships and regional collaborations. Juraj Barabas, Managing Director of Luminescence, broadly shared the company’s strategy to deepen ties within Southeast Asia’s entertainment industry. “We see [the] SEA region as a part of the world with substantial growth potential in the next decades to come. That is why it is important for us to create strong relationships with the companies across the region,” he explained.

The company, whose primary business model is global theatrical releases, recognises that

SOUTHEAST ASIA PRESENTS UNIQUE CHALLENGES AND OPPORTUNITIES, PARTICULARLY FOR ANIMATED FILMS, AS WELL AS OPPORTUNITIES FOR TAILORED APPROACHES TO REGIONAL DISTRIBUTION.

“This year we have crossed the benchmark of 100 individual theatrical releases for the 3rd year in a row,” noted Juraj, highlighting the company’s steady commitment to cinema despite global economic turmoil. “As theatrical exploitation for the animated films is more difficult in the countries of [the] SEA region (with the exception of

Vietnam), our main goal is to build strong partnerships with the local SVOD and PTV platforms,” he added, remaining tight-lipped on specifics of the company’s strategic plans.

The company’s pipeline includes animations, a historic war feature, and two family-friendly live-action films. Quality and high production values stand as central selling points, drawing considerable interest from Southeast Asian buyers. “The budgets are high, the quality is undeniable, [and] stories are commercial,” said Juraj, underscoring why regional partners are eager to collaborate with Luminescence.

Juraj Barabas Managing Director Luminescence Kft

SOUTHEAST ASIA CAN’T GET ENOUGH OF CHINESE ANIMATION

Chinese animation is increasingly finding its place in Southeast Asia, resonating with audience through a blend of cultural richness and universal themes. “2024 has been a significant year for us as we’ve seen increasing interest from local platforms and TV stations across Southeast Asia in broadcasting Chinese animation,” said Kang Yue, Senior Licensing Director at Bilibili Inc.

ACCORDING TO KANG YUE, THIS MOMENTUM IS FUELLED BY STRATEGIC REGIONAL PARTNERSHIPS THAT EMPHASISE LOCALISATION AND CULTURAL ALIGNMENT.

New releases such as the supernatural anime, Link Click: Bridon Arc and the survival-focused documentary, Dare for Truth, coproduced with Singapore’s Beach House Pictures, reflect Bilibili Inc’s ambition to connect with Southeast Asian viewers. The company’s titles are also featured on platforms like Singapore’s meWatch, Malaysia’s Astro, Indonesia’s Vidio, and Thailand’s Cartoon Club, broadening the reach of Chinese animation in the region.

To create a multi-dimensional and interactive fan engagement experience, the company has recently partnered with Thai beauty brand, Mistine to launch a co-branded licensing initiative featuring merchandise from the Chinese anime, Heaven Official’s Blessing Additionally, the company plans to host an exhibition of original artwork from the series in Southeast Asia, allowing fans to engage with the animation beyond the screen.

FEATURE

THE IRRESISTIBLE POOH OF HORROR

Devin Carter, SVP of Sales and International Distribution at Premiere Entertainment Group, has his sights set on high-impact sales at ATF 2024, focusing on theatrical horror films, including the expanding ‘Poohniverse’ franchise. Known for its bold approach, the ‘Poohniverse’ includes titles like Piglet, Awakening Sleeping Beauty, Alice and the Mad Hatter, and Snow White Returns, adding a unique twist to classic characters. Devin highlighted US-based Premiere Entertainment’s broader catalogue, which spans genres from action and thriller to family, comedy, romance, and festive holiday films.

He also explained that

ATF OFFERS PREMIERE ENTERTAINMENT

A CRUCIAL

PLATFORM TO

MEET

BUYERS,

ESPECIALLY THOSE WHO MIGHT NOT ATTEND OTHER INDUSTRY EVENTS.

“We focus on bringing content to the market that has value not only to the buyers but also to consumers,” Devin shared, emphasising Premiere Entertainment’s commitment to delivering content with broad audience appeal.

This year, Emir, another key representative from Premiere Entertainment, will be on the ground at ATF to build new relationships and close deals across Asia. Devin noted that Premiere Entertainment’s future slate remains exciting and that the company is continuously acquiring commercial independent films, ensuring a fresh pipeline for global buyers.

With successful titles like Outbreak, which Devin described as I Am Legend meets The Sixth Sense, Premiere’s catalogue is firmly positioned to attract international interest. Media industry professionals at ATF are encouraged to connect with Premiere Entertainment to explore potential collaborations and gain early access to their diverse, commercially driven film offerings.

NEWEN CONNECT PUSHES AHEAD WITH NOVEL FAMILIARITY

Sophie EAP, International Sales Manager at Newen Connect, is attending ATF with a sharp focus on adapting to global media trends and strategically positioning Newen Connect’s IP for the Asian market. Specifically,

NEWEN CONNECT’S APPROACH IS GUIDED BY THE RISING DEMAND FOR CULTURALLY RESONANT, GLOBALLY ADAPTABLE CONTENT—PARTICULARLY HIGH-QUALITY EUROPEAN DRAMAS AND INNOVATIVE ANIMATION.

This year, Newen Connect will highlight Cat’s Eyes, an adaptation of Tsukasa Hojo’s renowned Japanese manga, reimagined in Paris with backing from TF1, Prime Video, and Rai. To tap into Asian interest in familiar, yet locallytailored stories, Newen Connect will

offer a special online screening of Cat’s Eyes to engage Chinese and Asian buyers ahead of ATF, setting the stage for more focused discussions at the market.

According to Sophie, Newen Connect’s strategy at ATF also reflects the growing appetite for IP that can cross linguistic and cultural boundaries. High-performing scripted formats, like HIP—recently adapted as High Potential for ABC in the U.S.—are positioned as key assets for the Asian market. The series’ success, including over 11.5 million views across ABC, Hulu, and Disney+, highlights its universal appeal and adaptability. Sophie notes that an Asian adaptation of HIP would be an exciting prospect, especially as its English-dubbed version has gained popularity on Hulu.

In animation, Newen Connect’s offerings respond to the trend for meaningful, valuesdriven storytelling. Titles like Flora and Lars, Luna & Loops: Kart Challenge, and Alice & Lewis reflect a demand for family-friendly, uplifting narratives with universal themes, from courage and perseverance to inclusivity.

Sophie EAP Int’l Sales Manager Newen Connect

Devin Carter SVP, Sales and Int’l Distribution Premiere Entertainment Group

FEATURE

Central Animation Studio Inc. is raising the bar for preschool content with its newly established research lab, dedicated to advancing stop-motion animation techniques. The lab also explores innovations in character design, facial expressions, simulations, backgrounds, and CG compositing. Angela Lee, Producer and Head of Content Marketing at the studio, attributes the investment to the company’s dedication to the tactile charm of hand-crafted animation and its intent to preserve the warmth and human touch of digital technology.

In addition to its focus on craftsmanship, Central Animation is carefully curating its IP

to appeal to both buyers and audiences.

THE EARLY BIRD GETS TO CHOOSE ITS WORM BLENDING IMAGINATION AND INNOVATION FOR PRESCHOOL ANIMATION

“TO ELEVATE OUR IPS, WE’VE EXTENDED RUN TIMES, REFINED STORY STRUCTURES, AND CONDUCTED NUMEROUS RETAKES – UP TO HUNDREDS –ENSURING OUR CONTENT IS OF THE HIGHEST QUALITY FOR YOUNG AUDIENCES,”

Angela said. “As creators of preschool and children’s animations, we’re committed to developing content that is fun, healthy, and educational”.

The company’s slate includes Teenie Scout Big Five, a stop-motion series about rescue toys that come to life in a kids’ play café, and The World of Curious Linda, a 2D animation featuring an inquisitive girl and her adventures with imaginative friends. One of its anticipated projects is Ground Crew TOTO, an adventure series spotlighting a team of charming airport ground crew characters. Currently in development, the series blends 3D CGI and stopmotion and is set for release in March 2025.

Nikolaus Sivaloganathan, Director of Sales and Acquisitions for Drama at ZDF Studios GmbH, is focused on delivering premium Englishlanguage content to meet rising demand in the Asia-Pacific region.

“WE’RE LOOKING FOR PROJECTS WHERE WE CAN GET INVOLVED EARLY, SUPPORTING SCRIPT DEVELOPMENT AND CRAFTING A STRONG PITCH DECK FOR THE MARKET,”

he explained, underscoring ZDF Studios’ readiness to collaborate closely on promising new projects. At ATF 2024, their strategy is pursuing such coproduction opportunities with an emphasis on original IPs that incorporate European elements, such as casting or filming locations, to appeal to both regional and global viewers.

As an international leader in high-quality European programming, German-based ZDF Studios is also seeing strong performance from its foreign-language crime series, which continue to resonate with global audiences. The company’s broad portfolio spans genres and languages, allowing ZDF Studios to cater to diverse audience needs across channels and platforms.

Nikolaus is confident that this wide-ranging catalogue offers something for every type of broadcaster. “We produce and distribute highend European and English-language content to the world,” he shared, positioning ZDF Studios as a top choice for media buyers seeking compelling, versatile programming.

Industry professionals attending ATF can look forward to exciting new programming slated for 2025, as ZDF Studios continues its dedication to innovation and global appeal. With a strong focus on early-stage partnerships and high production values, ZDF Studios is positioning itself as an invaluable ally for broadcasters aiming to engage audiences with impactful storytelling.

Nikolaus Sivaloganathan Director of Sales and Acquisitions for Drama ZDF Studios GmbH

Angela Lee Producer / Head of Content Marketing Central Animation Studio Inc.

FEATURE

EMBRACING THE DELIGHT OF NON-VERBAL ANIMATION

With audiences showing a receptiveness to short-form and nonverbal animation, Korean studio, Pixtrend Inc. is pivoting to meet the demand. “Now many buyers want to buy new trend[ing] content such as short-form and nonverbal contents,” said Do Young Yim, CEO of Pixtrend Inc. “We are developing and producing not only normal animation series but also short and non-verbal animation content.”

In the pipeline is The Three Hunters, a 52-episode 3D slapstick comedy set in a primitive village where chaos erupts after the local restaurant closes, forcing villagers to hunt for their meals.

EACH THREE-MINUTE EPISODE RELIES ON VISUAL HUMOUR AND AVOIDS DIALOGUE, ENSURING UNIVERSAL ACCESSIBILITY FOR AUDIENCES WORLDWIDE.

At ATF, Pixtrend is not only meeting with distributors and co-producers but also actively seeking partners to collaborate on new projects and invest in its growing slate. Among these is Chubi’s Adventure, a heartwarming tale about a seven-monthold abandoned cat adopted by a family and takes on the role of caring for his adoptive family. Following the success of its first season, Pixtrend is looking for co-production partners to bring the second season to life.

MONETISING THROUGH COMMERCE AND CREATIVITY

In the ever-evolving world of entertainment, striking a balance between commerce and creativity is critical for content creators and distributors. Rashmi Bajpai, EVP Asia at Banijay Rights, noted, “It’s been a challenging year with a lot of learnings. An economic slowdown, with mergers and acquisitions becoming more common, means that all decisions are deferred till the new team is in place.” As a result, clients are taking fewer risks, with increasing demands for versatile content that can unlock diverse monetisation opportunities.

A notable shift has been a growing appetite for scripted formats and remake rights, a trend Rashmi is optimistic will continue into 2025. “Local broadcasters - whilst looking at international formats - are not just seeking inspiration but rather looking to evolve and co-develop the format to suit their viewers,” she said. This adaptability involves creating resonant content that is creative and commercial appealing, as well as would enable clients to recoup costs.

The company has found new ways to expand its reach through AVOD, FAST channels, and self-publishing, pushing their content further in emerging markets. In addition, by

amplifying its library’s impact, Banijay Rights has been able to cater to smaller territories with modest budgets. “Our vast library and fresh supply of content from production partners across the world ensures that we can fulfil any broadcaster’s content needs. Hence the focus for this year are ideas which

CAN HELP OUR PARTNERS SECURE SPONSORS, PROVIDE REVENUE GENERATING SOLUTIONS WHILST GIVING EXCEPTIONAL CONTENT FOR THEIR AUDIENCE. THE BALANCE OF COMMERCE AND CREATIVITY,” she added.

The company’s slate for this year’s ATF includes new scripted titles like Bergerac and Wolf Hall: The Mirror and the Light alongside iterations of fan favourites such as MasterChef Australia and The Summit

Do Young Yim CEO Pixtrend Inc.

Rashmi Bajpai EVP Asia Banijay Rights

FEATURE

W.BABA REMAINS STEADFAST IN TRIED AND PROVEN FORMULA

Inchan Park, Vice President and COO of Studio W.BABA Co., Ltd., shared that Studio W.BABA’s continued focus on creating animation closely tied to the toy industry continues to prove successful as a business model. However, 2024 saw the company expand its partnerships, particularly with companies in India and Malaysia, marking significant progress in building a broader international network.

At ATF 2024, Studio W.BABA plans to prioritise exploring co-production opportunities with companies across Asia and Europe, a key strategy for developing new intellectual properties (IPs). Inchan emphasised that

SECURING STRONG DISTRIBUTION PARTNERS AND ACHIEVING ROBUST MINIMUM GUARANTEES AND ROYALTIES WERE CRITICAL MEASURES OF SUCCESS WHEN SELLING CONTENT.

This year, the studio showcased an ambitious slate, including a new animated feature series designed for theatrical release and OTT platforms. Additionally, a completed featurelength animated movie was a focal point, with the team actively seeking distribution partners to bring the project to audiences worldwide. These offerings reflect a strategic response to the growing demand for high-quality animated content across multiple platforms.

Inchan noted that the company’s primary motivation at ATF was to secure distribution agreements in Asian markets and identify co-production partners to support the development of future projects. With its strong emphasis on collaboration and innovative content, Studio W.BABA aimed to strengthen its presence in the international animation scene.

While there were no exclusive announcements this year, Inchan expressed optimism about the opportunities ATF provides for forging meaningful partnerships and expanding the studio’s global reach.

GLOBAL AGENCY BANKS ON MOMENTUM OF ANOTHER LOVE’S SUCCESS

Işıl Türkşen, Sales Director for Asia and the Baltics at Global Agency, shared that

BUILDING

A STRONG REPUTATION AND PLAYING TO

THOSE STRENGTHS IS KEY FOR GROWTH.

Işıl highlighted their reputation for innovative formats and hit drama series, pointing at the recent global recognition of Another Love

The series, which won Best Drama Series of the Year at the Seoul International Drama Awards and the prestigious Rose d’Or in London, demonstrated Global Agency’s ability to deliver world-class content.

Işıl Türkşen

Sales Director (Asia, Baltics)

Global Agency

At ATF 2024, the company aims to leverage this success to engage key buyers, regional distributors, and digital platforms, showcasing the high production value and global appeal of its rich catalogue.

Işıl also noted plans to connect with producers interested in adapting the company’s scripted and unscripted formats, highlighting the potential for local adaptations of their proven hits. She further identified quality content, a strong sales team, and robust post-sales support as critical factors in their successful content distribution.

This year, Global Agency will unveil Celebrity Dreams, a new original format that has already secured interest in the US, Canada, and the UK. The format, which delves into the hidden selves of famous personalities, has already generated significant buzz.

As a longstanding partner of ATF, Işıl praised the event as a hub for networking and business growth. She expressed optimism about the future, with Global Agency committed to curating content that resonates across cultures and markets, ensuring their reputation as a trusted partner for innovative and impactful programming.

Inchan Park VP & COO Studio W.BABA Co., Ltd.

FEATURE

Melis

Hamamcioglu Director, Digital Media Acquisition & Content Sales Eccho Rights

SUCCESS IS FITTING THE GENRE TO THE MARKET

Melis Hamamcioglu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, highlighted the essential role of genre in global content sales.

DRAMA, A KEY GENRE FOR THE SWEDEN-BASED COMPANY, CONSISTENTLY APPEALS TO AUDIENCES WORLDWIDE, CROSSING CULTURAL BOUNDARIES WITH ITS EMOTIONAL RESONANCE AND ENGAGING STORYTELLING.

“Drama series are widely watched globally,” Melis explained, adding that Eccho Rights’ catalogue reflects this demand with a rich selection of Turkish and Western dramas.

Eccho Rights brings an expansive catalogue to ATF 2024, with over 7,500 hours of content and 800+ hours of new

programming added each year. This impressive variety includes long-running Turkish dramas, fast-paced Western dramas, and crime thrillers, ensuring a tailored fit for the specific preferences of each market, channel, or platform.

The company’s top titles at ATF include The Cost of Lies (a Turkish primetime drama), A Journey To Belong (a Turkish daily drama), and Safe Harbor, an English-language crime thriller. Returning fan favourites like Golden Boy and Winds of Love also enhance their lineup, alongside the young adult fantasy Fallen, providing an extensive range of content for media professionals seeking diverse, high-performing programming.

Melis also highlighted Eccho Rights’ strategic partnership with parent company Night Train Media, allowing them to co-develop and finance new series from Western Europe and the US. With this collaboration, Eccho Rights offers not only ready-made content but also adaptation rights, giving buyers flexibility and fresh opportunities in the international content landscape. For broadcasters and producers alike, Eccho Rights remains a reliable, dynamic partner dedicated to maximising value.

KUNG FU MEETS QUICK BINGE: PACKING A PUNCH WITH NOSTALGIA AND INNOVATION

THE TRIFECTA OF QUALITY, INNOVATION, AND UNIVERSAL APPEAL, COMBINED WITH AN ARTFUL BLEND OF TRADITION AND MODERNITY, HAS BEEN

THE SECRET SAUCE TO SUCCESS

FOR YOUHUG MEDIA.

“Well-developed scripts and top-tier production teams determine whether a project can win over the market,” said Zhaoling Chen, COO of Youhug Media. “Stories that capture the audience’s attention must be innovative and fresh, creating a unique experience that resonates with them.”

The company has carved out a niche in an increasingly competitive market by combining timeless storytelling with fresh, modern sensibilities. A prime example is the martial arts epic, The Legend of Heroes, which paid

homage to the tradition of wuxia storytelling, while its slick, modern production style ensured it resonated with today’s global audiences, airing in over 150 countries. Alongside this, Blossom, a costume romance, tied historical intrigue to a compelling modern narrative, ensuring it struck a chord with viewers in multiple regions.

But it’s not all about honouring the past. Zhaoling highlighted a sharp rise in demand for high-quality, bite-sized series as audiences

increasingly look for content they can quickly binge. Recognising this trend, the company has adapted by producing more shortform series. “Content is carefully curated based on market trends and demands. We not only present projects that have already proven successful but also introduce new ones,” added Zhaoling. She emphasised that innovation isn’t just about technology, but also how well tradition is reimagined for today’s audience.

Zhaoling Chen COO Youhug Media

FEATURE

CRAFTING SOUTHEAST ASIAN STORIES WITH A GLOBAL FLAIR

The potential of Southeast Asian stories in the global entertainment market is soaring, with narratives rooted in local culture gaining traction worldwide when presented with an international storytelling flair.

THE STRATEGY OF BLENDING CULTURAL SPECIFICITY WITH UNIVERSAL APPEAL HAS OPENED DOORS TO AUDIENCES ACROSS BORDERS, TAPPING INTO A LUCRATIVE SPACE FOR CONTENT THAT FEELS BOTH AUTHENTIC AND GLOBALLY RESONANT.

At the upcoming ATF, several projects reflect this dynamic, including the Street Pong, The Tiny Mighty, and Black Dust – IPs designed with Southeast Asia’s charm and crafted for audiences from preschoolers to young adults. These projects showcase a trend where local tales, rich in cultural identity, are framed with visual styles and story arcs that resonate universally.

“[The] major motivation is to capture the essence of local stories and present them through art direction and world-building, blending them into an international storytelling style with added flair to make them more dynamic and enjoyable,” said Nat Yoswatananont, founder and CEO of IGLOO Studio. This approach has drawn international investment, with Japan’s Toho Global acquiring a 32% stake in Igloo Studio, further expanding the company’s reach.

The model has also proven commercially successful, appealing to both global and regional streaming platforms. With projects like the co-created My Daemon anime with Netflix and an innovative 2.5D collaboration with a U.S. game publisher, Igloo exemplifies how Southeast Asian stories, when tailored thoughtfully, can captivate diverse global audiences.

Nat Yoswatananont Founder and CEO

MEDIAHUB’S WINNING FORMULA JUGGLES NEW IPS AND ESTABLISHED TITLES

Ebubekir Talha Erdoğan, Sales and Business Development Manager at MediaHub, credited the company’s strategic approach for its recent success. With a dual focus on developing original IP and licensing established titles, MediaHub has positioned itself as a versatile content provider.

“OUR COMMITMENT TO BLENDING NEW IDEAS WITH PROVEN FAVOURITES HAS ALLOWED US TO CONSISTENTLY

CAPTURE AUDIENCE INTEREST,”

Ebubekir explained. At MIPCOM 2023, MediaHub’s early licensing of Alaca—a family-oriented drama series still in pre-production— demonstrated the company’s bold strategy of promoting highquality, in-demand titles from an early stage.

At ATF 2024, MediaHub’s goal is clear: to expand its international footprint by strategically aligning with Asian distributors and buyers. Drawing on years of experience at Asian events, Ebubekir described how MediaHub has tailored its portfolio to appeal to audiences in this region. “We’ve focused on family-friendly dramas, mini-series for younger audiences, and vibrant films,” she said, noting that this targeted approach is the result of in-depth market analysis. MediaHub’s production strategy also includes a significant digital shift, with a new emphasis on streaming-friendly content formats and short-form series. Recognising evolving viewing habits, the company has invested in both talent and technology to elevate its production quality. Additionally, MediaHub’s flexible coproduction model offers new opportunities for collaboration, particularly in project financing and development, which could appeal to a wide range of international partners.

With highly adaptable formats and stories, MediaHub is set to make an impact globally, particularly with its newest series Cosmopolis and the latest season of Stop! Border Control, which includes rare footage from Cuban border operations.

IGLOO Studio

Ebubekir Talha Erdoğan Sales and Business Development Manager MediaHub

BUYERS

LOOKING FOR

Drama – Family

CONTENT TO BUY FROM

East Asia, Southeast Asia, Americas, Europe

SAY WHAT?

“For new sellers, having a deep content pool would be a plus. With the changes in our country’s TV landscape, we would want to look at content from different genres.”

LOOKING FOR Branded Entertainment

CONTENT TO BUY FROM East Asia

SAY WHAT?

“Local market relevance…” –what content sellers should note for serious consideration

LOOKING FOR Drama—Film

CONTENT TO BUY FROM

East Asia, South Asia, Southeast Asia, Central Asia, Middle East

SAY WHAT?

“For us to seriously consider your content, it needs to be premium, distinctive, diverse, and resonate with local Australian audiences as well as our migrant communities.”

LOOKING

FOR Drama – Series

CONTENT TO BUY FROM

Southeast Asia

SAY WHAT?

“We prioritize to explore the contents which match and suitable to our target audience and programming strategy since these are important considerations… we are interested in animation/anime, music concerts/ programs, teen live-action, movies, Asian series, etc. However, we are open to any opportunities since the market and trend are dynamic.”

LOOKING FOR

Drama - Action/Adventure

SAY WHAT?

“Our target audience is family-oriented and primarily men in their mid-40s to 50s.”

Dennis Lam | Head of OTT Content MyTV Super | Hong Kong SAR

Charles Patrick Nazario | Programming Supervisor

Haidee Ireland

Channel Manager

Young Jin Han | Manager SK Broadband

South Korea

PRE-SALES

A young Kerala couple relocates to Delhi in search of a new beginning, but their dream soon collides with the city’s harsh realities. Confronted by housing challenges, political tensions, and societal expectations, their relationship is put to the test.

COMPANY: CLOUD DOOR FILMS

MY DESTINED CONSORT

Shen Jiangli returns to the Lu family to obtain medicine for her ill son, Yanyan, while navigating family struggles and uncovering a deep-seated conspiracy from the past. As she faces these challenges, she gradually rekindles her relationship with her husband, Lu Jingming, and works to heal both her family and her heart.

COMPANY: BLUE FOX PICTURES

DOCS & FACTUAL CAMBODIA FROM ABOVE

Explore Cambodia’s majestic landscapes and vibrant history through stunning aerial cinematography. From the awe-inspiring ancient temples and lush countryside to the resilient spirit of a nation and its people, this journey offers a unique perspective on Cambodia’s cultural heritage and natural beauty.

COMPANY: SIGNAL FLARE PRODUCTIONS

DRAMA | Romance

DELHI DREAMS

DRAMA | Film

PRE-SALES

This 3D animation series follows a lovable ground team working at the airport. Each day, the team embarks on exciting adventures, learning important lessons about teamwork, friendship, and being a true team member. Through fun-filled experiences, they discover the value of working together to overcome challenges and support one another, making it an engaging and heartwarming show for preschoolers.

COMPANY: STUDIO ACORN INC.

Piggy Builders follows Cornelia, Cesar, and Charlie, a trio of charismatic and curly-tailed piggy siblings who live in Fine Forest. Though each piggy has a unique personality, they share a deep love for building, problem-solving, and helping their community. With a strong bond of love for each other, they tackle various challenges together, teaching valuable lessons about teamwork, creativity, and the importance of family.

COMPANY: XILAM ANIMATION

A time-traveling culinary drama featuring Heo-Gyun, a progressive thinker from the Joseon era. Exiled for his forward-thinking ideals about equality, Heo-Gyun unexpectedly time travels 400 years into the future, arriving in Seoul in 2024. He starts a new life working in a restaurant with the mother-daughter duo who saved him. However, after an accident, Heo-Gyun becomes the chef and embarks on a journey to uncover the truth behind a mysterious incident.

COMPANY: WHYNOT MEDIA CO., LTD.

DRAMA | Horror

PINOCCHIO UNSTRUNG

PRE-SALES

A dark reimagining of the children’s story Pinocchio, this unsettling tale tells the story of a grandfather who builds a living wooden puppet as a gift for his grieving grandson, but soon after the puppet takes on a life of its own, wreaking havoc on anyone that has done his friend wrong.

COMPANY: PREMIERE ENTERTAINMENT GROUP

DOCUMENTARY

REWILDING SHARKS

Overfishing threatens shark extinction, risking ocean collapse. But in Raja Ampat, Indonesia, a groundbreaking partnership between locals, scientists, and ReShark aims to reverse the decline. A captive breeding program successfully reintroduced zebra sharks into the wild, proving rewilding possible. This small-scale solution sparks hope for global shark rewilding, revitalizing ocean ecosystems and coastal economies, and inspiring international action.

COMPANY: MEDIACORP TV PTE LTD

ANIMATION | Pre-School THOMAS & FRIENDS SEASON 27

The Number One Engine and his loc-amigos are ready for more Sodor surprises in the newest season of Thomas & Friends: All Engines Go! The grand opening of a new bakery-café connects farm-to-table routes and keeps the engines busy while bringing ingredients and sweet-smelling, flatcar-filling treats to festive tables. Thomas, Percy, Kana, Nia, and Diesel take on every challenge coupling with new and returning friends to get each job done. No matter how big the delivery or how impossible the task, there is nothing that they can’t accomplish together.

COMPANY: MATTEL EAST ASIA LIMITED

PRE-SALES

FOX SPIRIT MATCHMAKER: LOVE IN PAVILION

In a world torn by human-demon conflict, Dongfang Huaizhu and Wangquan Hongye, leaders of the Dongfang and Wangquan families, unite to restore the Unity Alliance. On the seventh day of the seventh month at the Bamboo Pavilion by the Huai River, their destinies intertwine, forming an unbreakable bond. Together, they vow to protect their legacy, telling a timeless story of love and sacrifice that endures through the ages.

COMPANY: IQIYI, INC.

DRAMA | Thriller

SHOWTIME 7

Shinnosuke Orimoto, a former popular TV anchor of a boring radio program, receives a call from a listener threatening to blow up a nearby power plant. Dismissing it as a prank, Orimoto hangs up, only to witness the explosion moments later. Seizing the opportunity to revive his career, he convinces Shoji, his old producer, to broadcast a live negotiation with the terrorist. The tense, exclusive broadcast begins, as Orimoto uncovers the criminal’s true intentions.

COMPANY: ASMIK ACE, INC

| Romance

Dana, the struggling owner of Rinza Noodle House, finds herself in Yo-Seung after an astral journey. There, she discovers another Rinza House, where souls come to eat noodles and find eternal rest. Falling in love with the wise Suksusin Hongik, she become his student. However, sinister ghosts threaten to possess her body. Dana must confront these dark forces to save her restaurant, all while navigating the challenges of the afterlife.

COMPANY: KKSH

DRAMA

DRAMA

RINZA NOODLE HOUSE

PRE-SALES

ANIMATION | Kids (Ages 7 & up) THE SKULL KING

In Skull World, a city of bones, two rival nations clash. The Skull Empire, where laughter breathes life into the dead, is ruled by the Skull-King, while the ambitious Skull Paradise, led by the Red-King, schemes to seize its castle. Amid the conflict, the antics of two bumbling soldiers disrupt the plans of their leaders leading to a bone-rattling time of loyalty, disruption and fun.

COMPANY: ANYZAC CO., LTD.

LIFE-ACTION | Teens (Ages 13 & up) GENFORCER

Bringing superhero excitement inspired by tokusatsu and real-life first responders, this team of public safety heroes combine action-packed adventures with a mission to educate audiences in a fun and engaging way. Blending entertainment with media and merchandising opportunities, Genforcer delivers thrills and awareness for all ages.

COMPANY: PLAYBOX STUDIOS

ANIMATION | Pre-School

THE ADVENTURES OF TUMBI

This animated series follows the adventurous young elephant, Tumbi, and his adopted sister, Little Red, as they embark on exciting journeys to explore the world. With a spirit of curiosity and fun, they face challenges, make new friends, and share plenty of laughs. Along the way, Tumbi and Little Red learn important lessons about teamwork and bravery, making each episode an uplifting adventure filled with heart and humour.

COMPANY: THE MONK STUDIOS

LINK CLICK BRIDON ARC

Protagonist Lu Guang travels back in time to save Cheng Xiaoshi. However, things change when a photograph mysteriously appears at their photo studio, pointing to clues to the whereabouts of Cheng Xiaoshi’s parents This prompts the duo to embark on a trip to Bridon. Along the way, they cross paths with the Xia Fei, a friendly model, and the enigmatic Liu Xiao.

COMPANY: MEDIALINK

NEW IPS

REALITY SHOW RACE TO LOVE

This thrilling travel-adventure, dating reality show pits 12 adventurous singles on a journey across Southeast Asia. In each episode, couples are given clues to travel/navigate their way to the challenge locations. They then compete as a couple at unique challenges inspired by local cultures, pushing them to explore their compatibility, communication, and teamwork. With unexpected twists, breathtaking scenery, and heartpounding moments, Race to Love proves that the path to romance is always an adventure.

COMPANY: CUCKOO FILMS PTE LTD

ANIMATION | Kids (Ages 7 & up) DETECTIVE FINNICK

Life in the seemingly peaceful town of Berg is anything but ordinary, filled with strange and inexplicable events. Clocks suddenly stop, or streets become overrun by bizarre micro-dogs, leaving the residents bewildered. Thankfully, the town is secretly watched over by its invisible protectors—the finns who possess the unique ability to see and hear everything that happens. When a mystery arises, they know exactly who to turn to for help: the legendary Detective Finnick for his unconventional “trial and error” method to solving mysteries.

COMPANY: ANIMOTION MEDIA GROUP

ANIME (CHINESE)

A Cuckoo Films Original Dating Reality Show

NEW IPs

ANIME (JAPANESE)

SOLO LEVELING SEASON 2

They say what doesn’t kill you makes you stronger, but for Sung Jinwoo, the world’s weakest hunter, survival seems impossible in a highranking dungeon. However, a twist of fate and he returns transformed by the mysterious System and see Jinwoo undergoing a life-altering transformation on Jeju Island, setting the stage for his rise as a true force to be reckoned with.

COMPANY: MEDIALINK

ANIMATION | Kids (Ages 7 & up) BADJELLY

Based on the beloved kids’ book by renowned comedian Spike Milligan, this hilarious animated adventure series revolves around two curious kids whose future lies in the balance after their beloved cow goes missing. Embarking on a search, the siblings enlist help from a cast of magical creatures, from the paranoid sausage-hatted tree goblin, and a rusty metal lion, to an inhumanly strong worm and an exbanana mouse.

COMPANY: WILDBRAIN

DOCS & FACTUAL IN THE BELLY OF AI

While AI promises to revolutionise humanity, powering progress and innovation, the environmental and human toll is often overlooked. This eye-opening investigation explores the hidden costs of the new digital revolution, focusing on the human and environmental toll of Artificial Intelligence (AI). The series examines various pieces of the technological puzzle from data centres to workers who endure immense strain, fuelling the algorithms that drive Big Tech and Silicon Valley.

COMPANY: FEDERATION STUDIOS

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NEW IPs

DRAMA | Horror

GODDESS BLESS YOU FROM DEATH

A young boy with the ability to see ghosts is wrongfully accused in a case involving seven mysterious deaths. After proving his innocence, he becomes an assistant to a handsome detective, leveraging his unique gift to help solve the case. As they solve cases together, their investigation leads them deeper into danger and death.

COMPANY: CHANGE2561CO., LTD.

ADULT ANIMATION

HEAVEN OFFICIAL’S BLESSING OVA

Crown Prince Xie Lian of the Celestial Kingdom, after his third ascension to immortality, accidentally destroys the golden hall of the heavenly officials. With no one worshipping him, he descends to the mortal realm to vanquish evil spirits in exchange for redemption. During his time on Earth, Xie Lian meets two young heavenly officials who assist him and encounters a mysterious boy. As they unravel a series of cases, they gradually uncover the hidden sorrows of the glorious heavenly officials.

COMPANY: BILIBILI INC

DOCS & FACTUAL | Science & Knowledge DNA BUSINESS, A GENE GOLD RUSH

Some 40 million people have embraced at-home DNA testing, lured by clever marketing and promises of personal insights. But how reliable are the results? What happens to our data, and who uses it? This investigation explores the the transformation of DNA testing into an at-home service and presents an insight into a profitable industry and the era of genetic data commodification.

COMPANY: CINÉTÉVÉ SALES

NEW IPS

DRAMA | Thriller SNAKE QUEEN

Inspired by the Cambodian legend of The Snake and the Greek myth of Medusa, this captivating thriller tells the story of a woman who uncovers her connection to the ancient bloodline of the Snake King. With extraordinary powers, she embarks on a journey of self-discovery. Blending myth and modernity, the tale weaves themes of identity, power, and transformation into an epic narrative.

COMPANY: HOLLYWOOD (THAILAND) CO., LTD.

DOCS & FACTUAL

FOOD FOR THOUGHT

Journey with photographer Kadir van Lohuizen as he uncovers the often-unseen world of food production and examines the impact of our food consumption on the environment, public health, and the economy. From slaughterhouses to seed farms, mega-ships transporting soy to onions destined for far-off markets, this series explores the complexities of how our food is produced and moved around the globe.

COMPANY: DUTCH CORE

DRAMA | Action/Adventure DEBRIEFING THE PRESIDENT

This two-part miniseries tells the story of John Nixon, a CIA analyst who in 2003 became the first American to identify and interrogate Saddam Hussein. It chronicles Nixon’s pursuit of truth and the bond between father and son, set against the backdrop of a nation grappling with the consequences of war. Through Nixon’s interactions with Saddam, he comes to realise the far-reaching humanitarian and geopolitical repercussions of the Iraq invasion.

COMPANY: ESCAPADE MEDIA PTY LTD

NEW IPs

ETERNAL BUTLER

When Ever 4, a sophisticated AI robot, becomes the personal butler to Bushi Lo, a spoiled yet lonely young heir, an unexpected love story unfolds. Assigned after the defection of Ever 9, Ever 4 advocates for robot rights while revealing his quirky personality beneath a calm exterior. As Ever 4 bonds with his human companion, the robot’s unwavering loyalty and Bushi Lo’s gradual transformation form a tale of friendship and connection that transcends species.

COMPANY: VIDOL CO., LTD.

DOCS & FACTUAL

AUSTRALIAN GEOGRAPHIC EXTRAORDINARY ANIMALS

With over 80% of its animals found nowhere else in the world, Australia is one of the most biodiverse countries on Earth, and boasts of the most creative, aggressive, social and curious wildlife. Featuring breathtaking footage and captivating storytelling, this series celebrates Australia’s iconic creatures and landscapes, offering an insight into the rare behaviours, special adaptations and distinct personalities of the animals, while highlighting how relatable many of the wildlife around us can be!

COMPANY: PARADE MEDIA GROUP PTE LTD

ANIMATION | Kids (Ages 7 & up) THE LIGHT OF AISHA

Set in Al-Andalus, this CG-animated adventure follows Aisha, a spirited young girl born into a family of calligraphers. Dreaming of creating stunning fireworks instead, Aisha seizes a risky opportunity when a visiting scientist offers to teach her how to make the rocket of her dreams in exchange for a legendary, dangerous book her family guards. When the book vanishes, her father is falsely accused, and Aisha must embark on a thrilling journey to recover the text.

COMPANY: MAGO PRODUCTION

When college student Jiho misses his chance at dorm life, his senior Seongyeon helps him find an off-campus apartment. But his new start takes an unexpected twist when a robber breaks in on his first day. Instead of fleeing, the thief stumbles upon Jiho’s old school novel, becomes obsessed, and strikes a bizarre deal: free chores in exchange for finishing the story. What ensues is a chaotic, heartwarming, and hilarious co-living arrangement unlike anything Jiho ever imagined.

COMPANY: TOONIMOTION

NEW IPS

ANIMATION | Teens (Ages 13 & up) CATS & SOUP

Based on the popular mobile game Cats & Soup, this animated series reveals a secret world where cats, as intelligent as humans, walk, talk, and dress like us. Living among humans for over 5,000 years in disguise, they have grown wary of humanity’s violent nature. To escape, they created a hidden realm in the forest, accessible only to them. While cats freely observe human life, they work tirelessly to protect their world from ever being discovered by people.

COMPANY: ACOMMZ CO., LTD.

DOCS & FACTUAL HIDDEN GEM - TAIWAN

This 8-episode lifestyle series explores the vibrant culinary landscape of Taiwan, uncovering the rich stories behind its restaurants and eateries. Through tales of heritage, tradition, and resilience, viewers are introduced to the unsung heroes who bring these culinary delights to life. From family-run establishments to hidden local gems, each episode highlights the passion and dedication that make Taiwan’s food culture unique and unforgettable.

COMPANY: THE MOVING VISUALS CO.

ROBBER X LOVER

ANIMATION | Teen (Ages 13 & up)

NEW IPs

DOCUMENTARY

THE WAVES THAT CHANGED USTHE INDIAN OCEAN TSUNAMI 20 YEARS ON

Twenty years after the devastating 2004 Indian Ocean tsunami, this documentary revisits affected communities across 14 countries. Through their reflections, it explores harrowing memories of loss, stories of resilience, and the recovery journeys that followed. Delving into the disaster’s enduring impact, the film highlights how communities continue to adapt and rebuild, revealing waves of change that continue to shape their lives two decades later.

COMPANY: MEDIACORP TV PTE LTD

ANIMATION | Kids (Ages 7 & up) | Film AVA AND THE LOST SEASON

In a kingdom trapped in an eternal winter—an icy curse conjured by the King’s wicked daughter—a young brave girl teams up with a quirky scientist, an ice giant, and her oversized pet goat to save her brother from the Black Cold, an illness spawned by the eternal frost. Along the way, they confront fears, learn the power of selfbelief, and discover the strength in teamwork and trusting others.

COMPANY: HPD MEDIA

DRAMA LOVER MERMAN

In this tale of fantasy and romance, 28-year-old Phu Phurit leaves Bangkok to manage a sea-themed bar on an island, alongside his close friend, Phana. Their paths cross with 25-year-old Nawa, a laid-back merman, who works incognito as the bartender.

COMPANY: MEDIAPLEX INTERNATIONAL CO., LTD.

EXISTING IPs

ANIME (JAPANESE)

KAIJU NO.8

After their town is destroyed by a Kaiju, childhood friends Kafka Hibino and Mina Ashiro vow to join the Defense Force. While Mina rises to the rank of captain, Kafka struggles and ends up working for a cleanup company. When Kafka gains the ability to transform into a Kaiju, adopting the name “Kaiju No. 8,” he seeks to fulfil his promise to Mina by rejoining the Defense Force, battling inner demons and external threats in the process.

COMPANY: MEDIALINK

DRAMA | Thriller WIDOWS’ WAR

Sam, a talented interior designer, spirals into chaos after accidentally killing her husband during an argument. Unbeknownst to her, her cousin-in-law, Basil, records the incident and blackmails Sam into killing his wife, Georgina. On the night Sam attempts to poison George, she hesitates but is shocked when Basil dies from the same substance. Sam’s dying brother, Francis, is jailed for Basil’s murder due to the drug being similar to his cancer medication. Determined to clear Francis’s name, Sam uncovers a web of lies, revealing that her brother is just collateral.

COMPANY: GMA NETWORK

In the lockdown of Barcelona in the months of March and April 2020, a serial killer stalks the deserted streets, targeting the homeless. The first victim, a man murdered in his sleep, marks the beginning of a brutal pattern: each victim is homeless, killed while sleeping, and subjected to extreme violence. As police scramble to uncover the killer’s identity, the city, locked in isolation due to the pandemic, becomes a chilling backdrop for these horrific crimes.

COMPANY: THE MEDIAPRO STUDIO

DRAMA | Thriller QUIET

EXISTING IPs

Based on a Webtoon, this series follows teenager Jugyeong, who becomes a master in the art of makeup and is known for her beauty. She strikes up an unlikely friendship with two boys, Suho and Seojun. As their relationship blossoms and deepens, Jugyeong discovers and explores her self-esteem and inner beauty. Season 2 delves into Jugyeong’s university life, where she encounters personal growth and finds herself entangled in a thrilling tale of love, intrigue, and self-discovery.

COMPANY: COCKTAIL MEDIA CORP.

Zelda, trained as a boxer by her father, fights in the family’s boxing ring for fairground visitors. There, she meets Ben, a sensitive and sophisticated man with a dark secret – he’s a vampire. As Zelda grapples with the shocking revelation, she uncovers another truth: her family are vampire slayers, caught in a generational feud with Ben’s kind. As the tension between the families escalates, Zelda and Ben’s love are caught in the deadly conflict and face the impossible odds of survival.

COMPANY: ZDF-STUDIOS GMBH

This series explores biodiversity, ecosystems, interconnectivity, and climate change, blending stunning footage from Australia’s Wild Odyssey with expert interviews. Journey across Australia’s diverse landscapes, following the flow of water in an epic adventure to uncover the incredible connections that link all creatures on earth, creating a planet just right for us.

COMPANY: RIVE GAUCHE, AN AFTERSHOCK COMPANY

DRAMA | Sci-Fi/ Fantasy LOVE SUCKS

DOCS & FACTUAL WILD ODYSSEY

EXISTING IPs

ANIME

A LIST OF DELIVERABLES “A PLAYTHROUGH OF A CERTAIN DUDE’S VRMMO LIFE”

Daichi Tanaka, a 38-year-old office worker, finds his escape in the virtual reality MMORPG – a massively multiplayer online role-playing game –called ‘One More Free Life Online’. In this immersive world, he enjoys a balance of adventure and creativity, from solving quests and defeating monsters to crafting potions and handmade weapons. Through his virtual escapades, Daichi explores a life far removed from his ordinary reality, embracing freedom, challenges, and the joy of gaming in a world limited only by his imagination.

COMPANY: MAHO FILM CO., LTD.

GAME SHOW THE TRAITORS

In this thrilling game of deception and trust, contestants gather in an atmospheric castle to complete challenges and win a cash prize. However, hidden among them are traitors plotting to steal the prize for themselves. As alliances form and suspicions rise, the contestants must weed out the traitors before it’s too late. In this nail-biting psychological adventure in which treachery and deceit are the name of the game, will the traitors succeed, or will they be unmasked in time?

COMPANY: ALL3MEDIA INTERNATIONAL

DOCS & FACTUAL MERCHANTS OF THE WILD

A vivid documentary series following 6 Indigenous adventurers spending 25 days paddling birch bark canoes through the Mi’kmaq territory of Kespukwitk. Together they learn Mi’kmaq teachings and language, as they face hardships to survive and complete a journey of self-discovery like no other.

COMPANY: LITTLE BEAR BIG WOLF PICTURES

EXISTING IPs

CAMPING IN LOVE

In this dating program, singles over 50 embark on an RV journey to breathtaking destinations, chasing stunning views and mesmerizing sunsets with their potential partners. Vibrant, healthy, and young at heart, these participants seek not just romance but meaningful companionship to share life’s values and experiences. As they explore beautiful locales, the program celebrates second chances at connection, proving that love and friendship can flourish at any age.

COMPANY: STUDIO CR INC.

DRAMA | Music | Film SINGING IN MY SLEEP

A talented teenage songwriter grapples with the overwhelming legacy of her late father’s music as the 20th anniversary of his debut album approaches, compelling her to confront his past abandonment and its impact on her life. With support from her mother, she embarks on a journey of self-discovery, navigating her own path in the world of music while reconciling with her father’s memory.

COMPANY: PREMIERE ENTERTAINMENT GROUP

PERIOD DRAMA MOONLIGHT MYSTIQUE

Bai Shuo, the youngest daughter of a general, vows to cultivate immortality to repay a favour. During her journey, she unexpectedly saves the powerful demon god, Fan Yue. From initial manipulation to growing affection, their bond deepens into love. Despite numerous obstacles, their love transcends all barriers, allowing them to unite in the end.

COMPANY: HUANYU ENTERTAINMENT

GAME SHOW

DASUNA

Promising laughs for audiences of all ages, this game show challenges contestants to keep their underwear hidden while competing in various tasks. Teamed up in pairs, contestants wear a golden pair of pants, and take on four thrilling challenges for a cash prize. The moment DASUNA AI, the show’s very own pants-monitoring AI, catches even a glimpse of the golden pair, the contestants are eliminated.

COMPANY: KANSAI TV

DRAMA

| Crime Investigation

PATIENCE

Patience Evans, an autistic and self-taught criminologist, works unnoticed in the basement of the York police station, filing investigation records. Her sharp deductive skills go unrecognised until a chance encounter with Detective Inspector Bea Metcalf changes everything. Bea sees Patience’s potential and the connection she shares with her own son, Alfie. Together, they form an unlikely but brilliant team, solving complex murders in the historic city of York and proving that extraordinary talent can come from unexpected places.

COMPANY: BETA FILM GMBH

DRAMA | Period

LADIES IN BLACK

In 1961, as girls risk arrest for wearing bikinis and women fake marriage certificates for the pill, change is in the air at Goode’s department store. Set six months after the events of Bruce Beresford’s film, this story delves into the lives of the women behind the “Ladieswear” counter, exploring the fashion, romance, and challenges of a transformative era.

COMPANY: AUSTRALIAN BROADCASTING CORPORATION

EXISTING IPs

EXISTING IPs

DRAMA | Film

Four friends from a village in Punjab, united by their dream of reaching England, but lack the visa or ticket to make it happen. When an exsoldier guides them on a risky journey to enter the UK via an illegal immigration technique, they embark on a perilous journey filled with danger, hardships and moments of humour. As they navigate borders and experience a life-changing adventure, they reflect on their homes and friendships.

COMPANY: ZEE ENTERTAINMENT ENTERPRISES LTD

ADULT ANIMATION

ERLANGSHEN: SHEN HAI JIAO LONG JU

In ancient times, the Jiao Demon King was subdued by Shen Gong and Gui Fu, but the Jiao Dragon Pearl escaped, threatening to reunite with the Demon King. To prevent disaster, Shen of Thunder sends Lei Zhenzi and Nezha on a mission to find the Pearl. Erlang Shen encounters a young Jiao Dragon searching for the Bao Lian Lantern, leading to chaos when they absorb energy from Shenji Tower. With Jiang Ziya’s help, Erlang Shen discovers the Dragon Pearl’s identity and, after being healed by it, defeats the Demon King, restoring peace.

COMPANY: BEIJING ZI YUE HAI SHI CULTURAL MEDIA TECHNOLOGY CO., LTD,

After a divorce from a wealthy playboy, a determined woman returns to her roots to rebuild her life. Facing numerous challenges, she takes on the responsibility of protecting her family’s hawker stall from external threats. As she battles obstacles, she discovers the strength within herself and the value of the simple life she came from. In the end, she realises that true happiness and fulfilment lie not in luxury, but in the love and legacy of her humble beginnings.

COMPANY: ANTARES INTERNATIONAL MEDIA

DUNKI

DRAMA KING OF HAWKERS