[ANGLAIS] Pleyel

HÔTELLERIE H4-HOTEL TOUR PLE YEL 153 BOULE VARD ANATOLE FR ANCE 9320 0 SAINT-DENIS

SITUATION PLAN

H4 PLEYEL

ÉTOILE

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© Sretchko Marlovic , 163 Ateliers

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H4 PLEYEL PROGR AM Interior concept and architecture

LOCALISATION 153 BOULEVARD ANATOLE FRANCE, 93200 SAINT-DENIS

© Sretchko Marlovic , 163 Ateliers 6 29

SURFACE 40 000 m² of office space 697 rooms

T

he hotel will be operated by the german THE RENEWAL OF THE PLEYEL TOWER

company “H-hotels”, this is their first hotel in France; the design concept and After a complex phase of construction concerning the heavy rehabilitation (clearing out, asbestos interior space planning was entrusted to the removal, thermal and environmental Axel Schoenert Architectes agency. standardization), the iconic Pleyel tower is engaging in its transformation and change of destination, from office building to hotel complex.

Paris Pleyel is a mixed project of heavy The Pleyel tower is thus preparing to become the restructuring and use of the Pleyel tower and its first business resort of the Greater Paris with a 4 surroundings - the Pleyel crossroads - in Saint- star hotel with 40 floors, 700 rooms, a restaurant, Denis in Seine-Saint-Denis (93), in the first crown, conference center, lounge-bar, fitness center and a north of Paris. panoramic pool perched 130 meters above ground.

In the perspective of the Greater Paris, the Pleyel Tower will be at the center of a new transport hub The shape of the Tower is not straight, it is (four lines) and close to the future Olympic village pyramidal and its core is off-centered. Its structure of Paris 2024, which could make it a real tourist is constraining because it consists of coffered destination. ceiling, which are difficult to treat acoustically. On AN AMBITIOUS PROJECT Since 2008, the tower has been bought by the Financière des Quatres Rives with the objective to transform this old and obsolete office tower into a vast hotel complex. The new Pleyel tower will indeed be one of the biggest hotel complexes in France. It’s restaurant and pool at the summit of the tower will reinforce it’s attractiveness and will offer one of the best views on all of Paris.

The project is being carried by Pleyel Investment, the 163 Architectures agency is in charge of the heavy rehabilitation and new construction of the Pleyel tower, while the Axel Schoenert Architectes agency is imagining all of the interior architecture of the future hotel and its 700 rooms. This new hotel is one of the major projects of the Greater Paris and will be at the heart of the dynamic thrusted by the 2024 Olympic Games.

the other hand, its status as a high-rise building (HGI) represents a constraint for interior architecture.

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PROGRAM Originally developing on 37 levels (H 129m), plus 2 floors for technical equipment, the tower has been increased by one floor (in metal structure) and now has 40 levels. The program of this vast hotel of 40,000 m², 40 floors and 700 rooms is as follows: • a reception area developing on two levels,

• an in-guest breakfast area at R+2 and R+3

from the ground floor to the R+1

• a VIP lounge area at R+26 (reserved for

• Superior rooms (17m²) between R+4 and R+24

residents)

• luxury rooms between the R+27 and the R+36

• a gym from R+38 to R+39

• executive floor and presidential suite at R+37

• a bar and a swimming pool with panoramic views of Paris on the top floor (R+40)

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T

he design concept developed by Axel Schoenert architects for this first

H-hotel in France is based on three lines of reflection and inspiration: LINK THE PAST, THE PRESENT AND THE • the integration of the history of the FUTURE...

Pleyel district, including its industrial and The choice was based on the contrast manufacturing past

between raw and industrial materials and

• the integration of the various urban and more noble and worked materials: metal artistic influences that currently shape the and steel interact with wood and glass. territory of Saint-Denis

The idea is to give character to spaces,

• the tower’s expressive potential, its shape evoking shapes and materials inspired by and materials reflecting the architecture of industry. The original textures and shapes the 1970s.

of the tower are also highlighted to reveal the

potential

of

this

iconic

1970s

All these elements allow the architect to construction: the rhythm of the facade is nourish the project, to shape its identity to taken up by the creation of bright and build the image of a new signal place in a slender spaces and by a work of contrast neighbourhood

in

full

mutation

and between the full and the empty.

effervescence.

The new H4 will then become a creative

Indeed, the area where the Pleyel Tower «Cluster»

with

multiple

once housed a large number of factories historical

imprint

and

facets

where

contemporary

related to artistic creation, such as the comfort coexist, a real «Melting pot» of all Pleyel piano factory, which gave its name to the identities that have shaped and marked the

tower.

Over

time,

with

the the pleyel district.

abandonment of industrial activity, these factories have been transformed and adapted for new uses (e.g. film studios, cultural spaces, etc.). A new breath then spread

over

the

Pleyel

district

and

generated an image linked to contemporary urban cultures (street art, skate, hip-hop, rap, etc.)

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THE RECEPTION HALL Originally the public access of the tower turned This vast hall is fully glazed and transparent, its back on the city, the roads and the transport, offering transverse views and in-out porosity. to compensate for this handicap an extension in metal structure was made to accommodate the It is perfectly adapted and dimensioned to the entrance hall of the hotel and thus allow to open uses required by a hotel of this size (individual the base of the building on the city.

reception, check-in of groups), its furniture can

Following the idea of «mix and match» between be moved easily to densify spaces if needed or an industrial aesthetic and a more classic one, instead accommodate other functions (e.g. foodthe chandeliers - in the form of accumulation of truck). very light and precious glass elements -contrast with the raw appearance of the apparent metallic structure and highlight its double height.

While the welcome desks and the concrete posts are subtly combined with the wood flooring.

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THE ROOMS The main challenge was to rethink the spaces in As in the common areas, the concept that guides order to move from the configuration of desks the layout of the rooms brings together three free to a logic of rooms and circulations.

styles: industrial, classical and urban.

The second issue was to create an interesting Industrial inspiration: black metal finishes, wallspace and implement the concept of interior to-wall in grey, open bathroom with steel design, while also being part of a standardisation shower-canopy. In contrast to the classic: the process.

wood finishes, the parquet flooring in point of

To meet the structural constraints mentioned, Hungary, the monochrome bed and its niche the rooms are worked in pairs, depending on the headboard. And echoing the urban cultures of case, the headboards are sometimes pooled to Saint-Denis: the artist’s dressing room mirror or contain the technique.

street art furniture.

The furniture has been custom designed according to modules corresponding to the two types of room proposed, small or large.

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LOUNGING SPACE The H4 will also be a place to relax and work The delimitation of the various spaces by different thanks to its comfortable lounge area, warm and walls/ floors, brings a sophisticated and singular eclectic style (metal furniture, velvet seats, touch to the place. leather sofas).

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A SPACE BAR IN THE CLOUDS Perched on the top floor of the tower, 130 m high, this unique place with stunning views of Paris is chic and refined. In the evening, light plays an essential role, as the many lights and light bulbs that adorn the space of the bar, which resembles a carousel.

Here again, the choice is based on a mix of materials and colors to create a singular space: mosaic on the floor to distinguish spaces, bright colors for chairs or brass chandeliers.

In

this

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space,

the

rounded

lines

oppose

the

very

marked

verticality

of

the

tower.

A SWIMMING POOL WITH PANORAMIC VIEWS On the other hand, the pool area is very clean and bright to leave only the panoramic view of the capital as an element of unique decor.

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THE CONSTRUCTION SITE

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© Sretchko Marlovic , 163 Ateliers

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©Salem

26

Mostefaoui

Salem Mostefaoui

© Salem

Mostefaoui

TECHNICAL SHEET

PROGRAM

INTERIOR PROJECT MANAGER

LOCALISATION

SURFACE

CLIENT

CALENDAR

Concept et interior architecture 153 BOULEVARD ANATOLE FRANCE, 93200 SAINT-DENIS H-Hotels

Axel Schoenert Architectes 40 000 m² 697 Rooms

Delivery scheduled for 2023

PROJECT OWNER ASSISTANT JWIK

RESTRUCTUR ATION PROJECT MANAGER 163 ATELIERS

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AXEL SCHOENERT ARCHITECTES MAÎTRISE D’OEUVRE Axel

Schoenert

founded

the

Franco-

German agency Axel Schoenert architects with Zsofia Varnagy, interior architect, in 1999 in Paris. With a multicultural team, she develops her activities in France and internationally, in the fields of architecture, interior architecture and design. His priority is to promote an eclectic vision of his work, to emphasize the diversity of projects and to develop expertise in new construction as

the most recent are the complex renovation

well as complex renovations.

of SHIFT 54 rue de Londres (winner of the 2018 SIMI Grand Prize and finalist of the

Axel Schoenert is recognized and rewarded

2019 MIPIM Awards), the Belvedere project

for his achievements in hotels, offices with

with SPACES in La Défense, UFO which

emblematic performances and design but

hosts the future Leboncoin headquarters

also for his coworking projects. Decidedly

in the heart of the trail, a wooden structure

detached from a specific style, effects

building on rue Bayard, but also 5 Wework

and trends, each project is studied as a

in Paris, including the largest in Europe

new page to write. The starting point of

(20,000 m 2) located on avenue de France.

this work is the place itself, its history, its

With its expertise in hotel programs, the

culture. This anchorage will define the heart

Axel Schœnert architects agency recently

of the project, where interior architecture

delivered the first hotel in France, the

and design are brought together in the

German brand 25 Hours in front of the

same way as architecture and live in perfect

Gare du Nord, in Paris as well as the first

harmony.

two hotels of the MEININGER group in France. It also signs the concept and

With its projects, the agency found itself at

interior architecture of the future 4* Pleyel

the centre of urban renewal. Among the

Tower hotel, which will open its doors in 2023.

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CONTACT AXEL SCHOENERT ARCHITECTES 20, avenue de l’Opéra | 75001 Paris Agathe Petit - Service Communication communication@as-architecture.com +33 (0)1 44 55 34 87 www.as-architecture.com Giovanna Carrer conseil giovanna@gioca.paris +33 (0)6 63 25 38 91

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HÔTELLERIE H4-HOTEL TOUR PLE YEL 153 BOULE VARD ANATOLE FR ANCE 9320 0 SAINT-DENIS

Axel Schoenert architectes as-architecture.com