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five Brochures Champion-Arrowhead Literature designs must follow the brand guidelines. Positioning of logos and headings should always be maintained across all formats to ensure correct brand placement and consistency The introduction of a warm gray tinted background helps to position the brand and product as a premium offering, elevating away from a stark white background. This device, used on other brand literature within the group, focuses viewer on the brand and photography on literature. Where appropriate on the back covers, product logos, company names and website details should always be shown in full.
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