Advertisements & Promotions

Fliers

Where possible, product pictures should be the focal point of the graphic displays.

Concise benefits and features of highlighted products should be included, as well as relevant certifications and logos.

All exhibition materials require approval from group marketing prior to production and should be controlled only by the marketing communication manager.

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www.champion-arrowhead.com

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Advertisements & Promotions

Magazine, customer catalog, newspaper and other types of advertising methods are used to promote the brand and product.

All printed and digital advertisements should adhere to the brand guidelines.

Advertisements and promotions shall be decided upon by the sales managers and head of sales.

All graphics will be created by the marketing department. Please notify the marketing team of any advertisement 3 weeks prior to the artwork due date to allow time for the artwork to be created and approved..

All advertisements must be approved by the marketing manager and head of sales.

Promotions: All promotional pricing and discounts must be approved by the head of sales. A promotional pricing form is located on the server that must be completed, approved and distributed to customer service and sales teams prior to the promotional start date. Sample of Previous Advertisements & Promotions

DON’T BE MISLEAD DON’T BE MISLEAD LEAD FREE SOLDER DOES NOT EQUAL A LEAD FREE PRODUCT CHAMPION-ARROWHEAD PRODUCTS HAVE BEEN SETTING THE LEAD-FREE STANDARD SINCE 2014 NO CONFUSION NO MISTAKE NO LEAD

www.champion-arrowhead.com

Partner Branding: As necessary & approved by the head of sales and group marketing, advertisements and promotions may be branded in conjunction with the customer or group name or logo in order to promote sales and support the customer. All brand guidelines must be followed for partner branded advertisements and promotions.

Contact Details for Guidelines Assistance:

If you require assistance or clarification on any aspect of the brand guidelines, please contact the Champion-Arrowhead marketing communications manager, Michelle Wood (720) 403-3263 michelle.wood@arrowheadbrass.com 5147 Alhambra Ave. Los Angeles, CA 90032

Champion-Arrowhead and associated brand literature, marketing materials and other media will be available on the company server as well as on the company website: www.championarrowhead.com