Champion-Arrowhead Brand Guide

brand guidelines

Contents 1. Brand Identity

Introduction......................................................................3 Mission Statement ..........................................................4 Seven Core Values..........................................................5

2.

Brand Sector

Arrowhead Brass Logo....................................................7 Arrowhead Brass Logo Variations..................................8 Champion Irrigation Logo................................................9 Champion Irrigation Logo Variations.............................10 Champion Plumbing Logo..............................................11 REDIGRIP Fittings Logo...................................................12 Incorrect Logo Usage......................................................13 Brand Colors.....................................................................14 Typeface/Font...................................................................15 Use of Logos.....................................................................16

3. Product Sector

Structure of Product Logos...........................................18 Product Logos...........................................................19-20 Product Logo Variations................................................21 Graphic Devices.............................................................22

4. Corporate Communications Sector Letterhead......................................................................24

Memorandums & Facsimiles........................................25

Business Cards.............................................................26

Press Releases..............................................................27

5.

Marketing & Promotional Materials

Brochures .....................................................................29 Specification Sheets....................................................30

6.

Packaging Guidelines

Cardboard Boxes...........................................................32 Box Labeling...................................................................33 Arrowhead Product Labeling........................................34 Champion Product Labeling.........................................35 Clamshell & Carded Packaging....................................36 Bagged Product Packaging..........................................37

7.

Media Guidelines

8.

Exhibition & Advertising Guidelines

Social Media.............................................................39-40 Website............................................................................41

E-mail Signature.............................................................42 Presentations..................................................................43

Photography & Illustrations.....................................44-45

Exhibition Guidelines......................................................47

Banners & Posters..........................................................48

Promotional Giveaways..................................................49

Trade Shows, Exhibits, & Counter Days.......................50 Fliers.................................................................................51

Advertisements & Promotions........................................52

Contact Details

2

one Introduction

Champion-Arrowhead brand guidelines exist not simply to protect the company image, but more so to provide a guide on how to best use, preserve, and communicate the value that our brand holds. Our brand is one of our most important assets. The growth of the company from it’s foundation in 1936 to what it is today has made the company a strong and recognized brand in the industry, and protecting and building this image is the purpose of these guidelines.

These guidelines show our commitment to ensure that Champion-Arrowhead and our brand lines Arrowhead Brass, Champion Irrigation, Champion Plumbing, and REDIGRIP Fittings - are presented positively throughout all aspects of the business, both internally and externally. This is imperative to the future growth and advancement of Champion-Arrowhead, with a consistent and clear usage and portrayal of the brand. This will ensure that a consistent and advantageous message is presented, allowing Champion-Arrowhead to be seen as the strong brand it is.

Please review and adhere to the guidelines included to ensure that all company communications will continue to positively reflect the brand values.

3

one

Our Mission Champion-Arrowhead is a US-based manufacturer of plumbing valves and irrigation products with a rich history dating back to 1936. Our mission is to be the North American premier provider of these products and to stay true to our seven core values; customer commitment, quality, integrity, teamwork, respect, personal accountability, and good citizenship.

He is the reason

we are Lead Free

4

one SEVEN CORE VALUES customer commitment - we strive to foster relationships that have a positive impact on our customers’ success. quality - we provide outstanding products and unsurpassed customer service that bring premium value to our customers every day. integrity - we uphold the highest standards of integrity in all our actions. teamwork - we work together across all functions to meet the needs of our customers and create a winning company culture. respect - we value and respect our people, encourage their growth and celebrate their successes personal accountability - we are all accountable for delivering on our commitments good citizenship - we commit to being good citizens in the communities which we live and work and strive to improve the quality of life for communities in need.

customer commitment quality good citizenship

personal accountability

SEVEN CORE VALUES

respect

integrity

teamwork

5

BRANDS Arrowhead Brass Logo Arrowhead Brass Logo Variation Champion Irrigation Logo Champion Irrigation Logo Variations Champion Plumbing Logo Champion Plumbing Logo Variations REDIGRIP Fittings Logo REDIGRIP Fittings Logo Variations Logo Colors Typefaces and Fonts Use of Logos

2 6

2

two Arrowhead Brass Logo: A. Arrowhead Brass Logo: The Arrowhead Brass logo is a recognized and respected logo with a long history.

The Arrowhead Brass logo has been specifically designed and must not be altered in any way.

Only reproduce the logo from artwork provided for the purpose.

Legacy Arrowhead Brass A.

B.

B. Exclusion zone: An exclusion zone equivalent to 1/4 of the logo height has been established (i.e. 1” width has an exclusion zone of 1/4”). The indicated spaces must always be kept clear when applying the logo to all formats of media.

This exclusion zone ensures the logo maintains its balance and visibility at all times. A logo variation will include the company name, “Arrowhead Brass & Plumbing, LLC” below the logo and exclusion zone. The size shown should be followed.

C. Logo Size: The minimum size the Arrowhead logo can be safely reduced to is a width of 3/8 inches.

RWB Arrowhead Brass

1”

1”

2.75”

C. 3/8”

3/8”

7

two Arrowhead Brass Logo Variations: Logo Variations: A. Where possible, the logo should always appear on a white background. The correct version to use on white is the one color logo or the logo with company name in formats shown.

B. The logo can be placed on other background colors as long as they are no stronger than 20% of the solid.

This can only be done when the background color compliments the corporate logo (e.g. 20% of solid black as shown)

A.

B.

C.

C. The logo can be white out of the single spot colors D. The logo can be used black on white or white on black

D.

E.

E. The logo can be solid black on a 20% of solid black.

F. The Logo can be white on solid black background.

F.

8

two Champion Irrigation Logo: A. Champion Irrigation Logo: The Champion Irrigation logo is an icon in the irrigation industry that has been designed to stand out. This logo has been specifically designed and must not be altered in any way.

Only reproduce the logo from artwork provided for the purpose.

B. Exclusion zone: An exclusion zone equivalent to the height of the logo has been established. The indicated spaces must always be kept clear when applying the logo to all formats of media. This exclusion zone ensures the logo maintains its balance and visibility at all times.

A.

B.

1/4”

C. Logo Size: The minimum size the Champion logo can be safely reduced to is a height of 3/16”.

C.

3/16”

9

two Champion Irrigation Logo Variations: Logo Variations:

A.

A. Where possible, the logo should always appear on a white background. The correct version to use on white is the gold logo B. The logo can be placed on other background colors as long as they are no stronger than 20% of the solid.

This can only be done when the background color complements the corporate logo (e.g. 20% of solid black as shown) C. The logo can be white out of the single spot colors.

D. The logo can be used black on white or solid black on a 20% of solid black.

B.

C.

D.

E. The logo can be green on a while background.

E.

10

two Champion Plumbing Logo Variations: Logo Variations:

A.

A. Where possible, the logo should always appear on a white background. The correct version to use on white is the gold logo B. The logo can be placed on other background colors as long as they are no stronger than 20% of the solid.

This can only be done when the background color compliments the corporate logo (e.g. 20% of solid black as shown)

B.

C.

C. The logo can be white out of the single spot colors D. The logo can be used black on white or solid black on a 20% of solid black.

E. The logo can be green on a while background.

D.

E.

11

two REDIGRIP Fittings Logo Variations: Logo Variations:

A.

A. Where possible, the logo should always appear on a white background. The correct version to use on white is the gold logo B. The logo can be placed on other background colors as long as they are no stronger than 20% of the solid.

This can only be done when the background color complements the corporate logo (e.g. 20% of solid black as shown) C. The logo can be white out of the single spot colors.

D. The logo can be used black on white or solid black on a 20% of solid black.

B.

C.

D.

F. The logo can be green on a while background.

F.

12

two Incorrect Logo Usage:

A.

Incorrect brand logo usage: A. The logo cannot be altered from the agreed corporate colors.

B.

B. The logo cannot be boxed in by a border.

C. The logo cannot appear on a background of one of the brand colors.

C.

D. The logo cannot be recreated in varying percentage tints of the solid colors.

F. The logo cannot be reversed out of black or any other solid color.

D.

E.

13

two Brand Colors: Champion Gold

Arrowhead Green

Pantone 349 C

Pantone 288 C

C= 100% M= 0% Y= 91% K= 42%

C= 84% C= 100% M= M= 61% 65% Y= Y= 41% 0% K= 23% K=30%

Web Color: 006633

Web Color: 335369

Black 93%

Black 20%

C= 32% M= 13% Y= 0% K= 69%

K= 93%

K= 20%

C= 100% M= 65% Y= 0% K=30%

Web Color: 36454f

Web Color: 333334

Web Color: d1d3d4

Web Color: BF9440

Color Guides & Usage:

Champion-Arrowhead Logos are made of four main colors: •Green •Blue

• Grey • Gold

The four colors can be reproduced using Pantone print color, CMYK four color process & web The Champion Irrigation, Champion Plumbing, and REDIGRIP Fittings logos are made of a gradient the color shown. Original artwork files must be used for reproduction.

Where appropriate and to ensure the quality of color is maintained, it is recommended that a silk or gloss stock with a sealed finish is utilized for printing.

Printed paper weights and finishes will vary according to use.

When using brand colors for website or E-mailing purposes, only the web-safe colors are acceptable

14

two Typefaces & Fonts: Logos

Brand typeface Product Logos Literature: Stationery: Website/E-mail: Web Font: PowerPoint:

NimbusSans Lite NimbusSans Arial Arial Arial

Arial

The font used on the brand logos is unique to the logos, and in no way should be replicated. For the correct applied usage of the logos, please use the files supplied by marketing.

Approved Fonts: NimbusSans is used in the correct combinations on the stationery pages as these are very specific to the item.

Nimbus or Arial fonts are also the basis for communication on brochures, fliers and specification sheets.

Nimbus San Lite (spaced: -38 Tracking) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Literature Nimbus Sans Regular (Nimbus Sans)

Nimbus Roman Regular: (NimbusRoman)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Nimbus Sans Black (Nimbus Sans) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Nimbus Roman Bold (NimbusRoman) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Nimbus Sans Lite (Nimbus Sans) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Arial is acceptable on PC based media, websites, and in E-mail.

Arial is the accepted font for PowerPoint presentations.

All fonts are available for installation on the company software folder on the server.

Web Based Arial- for on-line media & E-mails.

Arial- for PowerPoint slides

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

15

two Use of Logos Applying the logo The Arrowhead Brass, Champion Irrigation, Champion Plumbing, and REDIGRIP Fittings logos represent the market sectors we operate in and it is to act to unify all of our operations as one single entity that our customers can identify.

The logos should at all times stand alone and not be hindered by other communications or messages.

When endorsing the ChampionArrowhead brand names, we must remember we are part of the Champion-Arrowhead Family of Brands, and it is preferred that the first line of all communications should be at a Group level then directed to the relevant business sector required.

E.g. “Champion-Arrowhead Arrowhead Brass & Plumbing, LLC”

Standard Company Logo- All Markets

Arrowhead Logo in relation to the Champion-Arrowhead Logo:

Sample:

On literature and marketing materials, Champion-Arrowhead brand logo’s will always appear with a reference to ChampionArrowhead, utilizing the CHAMPIONARROWHEAD GRAPHIC DEVICE, and the following statement: “Champion-Arrowhead Family of Brands” The positioning of this should be at the bottom or reverse of literature and not in conjunction with the brand family logos.

16

Product Sector Structure of Product Logos Arrowhead Brass Product Logos Arrowhead Brass Product Logo Variations Champion Product Logos Champion Product Logo Variations Graphic Devices

3 17

three Structure of Product Logos: Company / Group Level The Arrowhead Brass brand name has an established message of quality, reliable lead free products. All approved product specific logos and marketing artwork can be used to communicate this message.

Company / Group Level: The Arrowhead Brass logo will always take precedent in communications at the company level. When referencing the Champion or other brands, the Arrowhead logo will play a lesser role, giving way to the brand or product name being referenced.

When appropriate, the ChampionArrowhead logo or graphic device may be used to reference group ownership.

End-User / Product Level: When communicating with the end user, the individual product type will be added to the Arrowhead Brass logo to highlight the relevant product.

The use of multiple product listings can be used when necessary.

End-User / Product Level

301LF - 302LF Series Standard Product name will be NibusSan s (spaced: -38 tracking) Product name color will be Charcoal Variations to product name colors are only permitted when a single spot color must be used.

466 Series Manual Anti-Siphon Valves

18

three Product Logos Product Logos Product logos The product range is marketed in all our market sectors. The product logo must retain its correct spacing and coloring as laid out in this manual.

A small selection from the current product range is shown to illustrate the balance between the brand name and the product name.

Product logos must not be altered in any way and should be protected at all times in space and position, no variations of the product logos other than those shown here will be accepted.

The Arrowhead brand and product logos can only be used in the formats designed and approved by the company marketing manager, which are available on the company files.

301LF - 302LF Series Standard 251LF - 351LF Series No Kink 420LF Anti-Siphon Wall Hydrants

466 Series Manual Anti-Siphon Valves

Wall Hydrants Wall Hydrants 490LF Hot & Cold Wall Hydrant

Manual Straight & Angle Valves

Secondary Product Logos

ÂŽ

Secondary Product Logos Secondary product logos are designed for use with trademarked or recognized industry names. Secondary product logos should be seen in conjunction with the Arrowhead brand logo, where possible

19

three Product Logos: Product logos The logo has been specifically designed and must not be altered in any way. Only reproduce the logo from artwork provided for the purpose.

Exclusion zone The exclusion zone outlined in previous sections must be followed to maintain a clear brand image. The indicated “X” spaces must be kept clear at all times when applying the product names to the company logos.

301LF - 302LF Series Standard 301LF - 302LF Series Standard

The product specific name or logo will be located on either side of the logo exclusion zone.

Product Name The product name must not exceed 1/4 of the brand logo height (0.75 brand height = 0.375 product height - 27 pts).

The product name should be sized appropriately and can be stacked 2 rows high within the brand logo’s height cap.

Variations, including product names placed below the brand logo, are permitted when necessary

Exclusion zone =1/4 of logo height Product Names: Font: NimbusSans (-38 Tracking) Color: Charcoal C= 32% M= 13% Y= 0% K=69% Web Color: 4b5a6a

20

three Product Logo Variations: Correct Application of the Logo In accordance with the brand sector guidelines outlined on pages 7 & 9, product logos may be applied in the following formats:

A.

B.

A. The product logo, where possible, should always appear on a white background, as shown.

B. The product logo can be placed on other background colors as long as they are not stronger than 20% of the solid (20% of black, Pantone 288C & Pantone 349C as shown)

251LF - 351LF Series No-Kink 251LF - 351LF Series No-Kink

C.

C. The product logo can be white out of the single spot colors: Pantone 349C, Pantone 288C, or 100% black, if required.

D. Product logos applied to literature should be placed on the company standard warm gray background. The color is unique to the brand guidelines and should be used at 20% of the solid.

251LF - 351LF Series No-Kink

251LF - 351LF Series No-Kink 251LF - 351LF Series No-Kink

D.

251LF - 351LF Series No-Kink

466 Series Manual Anti-Siphon Valves

466 Series Manual Anti-Siphon Valves

Literature Top Area C=15% M=20% Y=28% K=24% At 20% of solid

21

three Graphic Devices: Marketing Devices There are a number of graphic devices to support the branding of Arrowhead Brass. Application is not a strict guide but the appropriate usage of layout should follow existing materials as shown.

Tinted Background To assist in positioning the brand and images in relation to each other there has been an introduction of a tinted background color for literature.

The tinted background can be applied on literature, point-ofsale, exhibitions and on-line marketing materials. This graphic device helps position Arrowhead Brass as the premium brand in its market place.

301LF - 302LF Series Standard Hose Bibs

466 Series Manual Anti-Siphon Valves

22

4

Corporate Communications Sector

Letterhead Memorandums & Facsimiles Business Cards Press Releases

23

four Letterhead: Corporate Stationery The Champion-Arrowhead logo, address, contact information, website and group information are required on all types of company stationery.

Letterhead Fonts: A. 10pt Arial

Print Specifications: Size: 8-1/2” x 11” Print Colors: CMYK Print Stock: 90lb uncoated stock, bright white, recyclable.

Templates: Company approved templates must be used on all letters, announcements and other printed documents. Approved templates can be located on the company server: \\ABPserver\Documents\ Templates

A.

All dimensions are in inches Print in CMYK STANDARDS & ADDITIONAL LOGOS: HEIGHT 1/2”

24

four Memorandums & Facsimiles: The Arrowhead Brass logo or Champion-Arrowhead logo, address, contact information, website and group information are required on all types of company stationery.

A.

B. C.

Fonts: A. Company logo B. 16pt Trade Gothic No.2 Bold C. 0.016 Black lines 10pt Trade Gothic LT D. 0.016 Black box E. Same as Letterhead

D.

The same layout rules apply to all market memos

E.

Champion-Arrowhead 5147 Alhambra Ave. Los Angeles, CA 90032 Fax: (323) 221-2529 Phone: (323) 221-9137 www. champion-arrowhead.com

25

four Business Cards

front of card

Business cards must at all times be created to the exact specifications as shown here.

All addresses must be left-hand justified and centered on the card.

Fonts: Name: 14pt Arial Bold in Arrowhead Green Title: 12pt Arial Regular Company: 10pt Arial Bold Address: 8pt Arial Regular Website: Right justified in Arrowhead green, 6pt Arial Bold

All cards can be edited to suit specific needs. Name and E-mail lengths as long as the guidelines are followed as close as the information will allow.

back of card

Print Specifications: Size: 2.5 (H) x 3.5 (W) Colors: CMYK Stock: 130lb stock

26

four Press Releases The Champion-Arrowhead logo, address, contact information, website and group information are required on all types of company stationery.

Fonts: A. Company logo B. 16pt Arial No.2 Bold C. 0.016 Black lines 10pt Arial D. Same as Letterhead

Press Release- Template:

B.

Press Release- Continuation

A.

C.

The same layout rules apply to all market memos Print Specifications: Size: 8-1/2� (W) x 11 (H) Trim Color: CMYK Stock: 24lb uncoated stock, bright white, recyclable

D.

Champion-Arrowhead 5147 Alhambra Ave. Los Angeles, CA 90032 Fax: (323) 221-2529 Phone: (323) 221-9137 www. champion-arrowhead.com

Champion-Arrowhead 5147 Alhambra Ave. Los Angeles, CA 90032 Fax: (323) 221-2529 Phone: (323) 221-9137 www. champion-arrowhead.com

27

5

Marketing & Promotional Materials

Brochures Specification Sheets

28

5

five Brochures Champion-Arrowhead Literature designs must follow the brand guidelines. Positioning of logos and headings should always be maintained across all formats to ensure correct brand placement and consistency The introduction of a warm gray tinted background helps to position the brand and product as a premium offering, elevating away from a stark white background. This device, used on other brand literature within the group, focuses viewer on the brand and photography on literature.

Where appropriate on the back covers, product logos, company names and website details should always be shown in full.

29

five Specification Sheets Product Specification Sheets: Spec. Sheets for product overview appear in a two page format.

Spec Sheet Front Page

Spec Sheet Back Page

Keeping in-line with the approved literature formats, these specification sheets are created to support the product offering with a combination of technical features and benefits, supported by an overview of the series, options and repair parts on the back.

The cover should have a clean, strong product image as well as supporting images that represent the series and features. The ChampionArrowhead logo should be left justified at the top with the Champion gold and Arrowhead green color stripes. The brand logo should be on the top right under the product image. Product certification logos should be included on the bottom right of the cover and placed within the gold boxes.

The grid format on the back is used to accommodate the range contents and provide a structure for the information.

The footer contains the company address and contact details.

The tinted background should be utilized on all specification sheets to ensure continuity.

30

Packaging Guidelines

Cardboard Boxes Box Labeling Arrowhead Product Labeling Champion Product Labeling Clamshell & Carded Products Bagged Products

6 31

six Cardboard Boxes All printing should be in Arrowhead green (Pantone 349 C) or equivalent.

All layouts can be edited to suit the final box sizes, dimensions, and brand.

Arrowhead Brass product boxes Branding on the box should adhere to the marketing guidelines previously outlined.

The Arrowhead logo should appear in the upper right corner of each box side. The company name & address should appear in the lower right corner, along with the “part of the ChampionArrowhead Family of Brands” reference.

Part of the Champion-Arrowhead Family of Brands

Champion product boxes Branding on the boxes for Champion products should adhere to the marketing guidelines previously outlined.

The Champion logo should appear in the upper right corner of each box side. The company name and address should appear in the lower right corner along with the “Part of the ChampionArrowhead Family of Brands” reference.

REDIGRIP

Branding on the boxes for REDIGRIP products should adhere to the marketing guidelines previously outlined. The REDIGRIP logo should appear in the upper right corner of each box side. The company name and address should appear in the lower right corner along with “Part of the Champion-Arrowhead Family of Brands” reference.

Champion Plumbing Branding on the boxes for Champion Plumbing products should adhere to the marketing guidelines previously outlined. The Champion Plumbing logo should appear in the upper right corner of each box side. The company name and address should appear in the lower right corner along with “Part of the Champion-Arrowhead Family of Brands” reference.

32

six Box Labeling Company box labels will include the appropriate brand logos, and the Arrowhead green (Pantone 349C or equivalent) stripes on the side. Use of the brand colors will enhance the overall branding on the label and unify the brands All product details are to be printed in black during the production phase.

www.champion-arrowhead.com

The green or gold-pattern stripes, brand logos and grid should be preprinted for best quality.

It is recommended that a matte finish is used on labels for best quality images and bar codes.

255LF Lead Free Solid Flange Sill-Faucet 1/2” FIP x 3/4” M Hose 36 23 6 3.6 02/2017

Champion-Arrowhead

5142 Alhambra Ave., Los Angeles, CA 90032 Ph: (323) 221-9137 | Fax: (323) 221-2579 www.champion-arrowhead.com

The “LEAD FREE” logo should only be utilized on products certified to be lead free.

www.champion-arrowhead.com

www.champion-arrowhead.com

33

six Arrowhead Product Labeling Arrowhead Brass tags, Champion Plumbing bags, and REDIGRIP Fittings bags use the universal color coding to designate product sizes.

All products must be labeled with artwork containing the following information: -

Part number Bar code/UPC Brand name or logo Proposition 65 warning Product description Company website Approvals or certifications

Yellow (C-14, M-0, Y-98, K-0) - 1” Pink (C-28, M-99, Y-0, K-0)1/2” Blue (C-84, M-44, Y-3, K-0) - 3/4”

Other product specific information may be included as necessary. Examples of product labeling are shown Bar Code Tags The tags used on the majority of Arrowhead products will be white with black text and the size color bar. The approved layout shown should be used, however it can be altered as necessary for certain products.

Arrow-Breaker® Tags: The orange tag should be used on all Arrow-breaker® “built-in anti-siphon” products. The tag shall be Pantone Orange 021C or equivalent

1”

1/2”

3/4”

Wrap Labels Certain products can not be labeled with the tag format referenced above. For these products, a wrap-around stick-on label can be substituted

34

six

2” POP-UP SPRINKLER

Champion Product Labeling Labeling for Champion products varies by product type. The following are a selection of the approved Champion label types.

Various colors are utilized to signify the product option, specifically the spray type.

Wrap-On Labels On small products, the wrap-on labels should be wrapped around the product and attached with adhesive to itself.

Hanging Tags These labels should be used when the product has a “stem” or similar component that enables these labels to fit over without being easily taken off or removed (like underneath a handle).

FP2CS CENTER STRIP

Wrap-On Labels

4 FT. 20 FT.

• 15-30 PSI PRESSURE • 2.8 - 4.0 GPM FLOW • SPACE 9-15 FT APART • REMOVEABLE FILTER • RATCHETING STEM which are known to the State of California to WARNING: This product can expose you to chemicals including lead or lead compounds,

WB

• 15-30 PSI PRESSURE • 0.8 - 1.1 GPM FLOW • SPACE 10-12 FT APART • REMOVEABLE FILTER • RATCHETING STEM

BRASS SPRINKLER WRENCH

cause cancer and birth defects or other reproductive harm. For more information regarding Prop 65, visit www.P65Warnings.ca.gov.

WARNING: This product can expose you to chemicals including lead or lead compounds, which are known to the State of California to cause cancer and birth defects or other reproductive harm. For more information regarding Prop 65, visit www.P65Warnings.ca.gov.

FULL SPRAY# F27F

P28F

WARNING: This product can expose you to chemicals including lead or lead compounds, which are known to the State of California to cause cancer and birth defects or other reproductive harm. For more information regarding Prop 65, visit www.P65Warnings.ca.gov.

# P28F

Plastic Plastic Pop-Up Sprinkler Pop-Up Sprinkler

WARNING: This product can expose you to chemicals including lead or lead compounds, which are known to the State of California to • 15-30 PSI PRESSURE • 15-30 PSI PRESSURE cause cancer and birth defects or other reproductive harm. For more information regarding Prop 65, visit www.P65Warnings.ca.gov.

• 3.2 - 4.0 GPM •FLOW 3.2 - 4.0 GPM FLOW

FULL

Labels

• SPACE 9-15 FT • SPACE APART9-15 FT APART • SELF-FLUSHING • SELF-FLUSHING • FLOW ADJUSTABLE • FLOW ADJUSTABLE

with Brass Nozzle with Brass Nozzle CIRCLE

SPRAY

# P28F # P28F

WARNING: This product can WARNING: expose you This to chemicals product can including expose lead you toorchemicals lead including lead or lead compounds, which are known compounds, to the State which of California are known to cause to the State cancer ofand California birth to cause cancer and birth defects or other reproductive defects harm. or For other more reproductive information harm. regarding For more Prop 65, information visit regarding Prop 65, visit www.P65Warnings.ca.gov. www.P65Warnings.ca.gov.

FULL CIRCLE SPRAY

Made in China Made in China

2” POP-UP SPRINKLER

2” POP-UP SPRINKLER

FP2H HALF CIRCLE

HALF SPRAY F27H

FP2SS SIDE STRIP

WARNING: This product can expose you to chemicals including lead or lead compounds, which are known to the State of California to cause cancer and birth defects or other reproductive harm. For more information regarding Prop 65, visit www.P65Warnings.ca.gov.

# P28H • 15-30 PSI PRESSURE • 15-30 PSI PRESSURE • 1.6 - 2.2 GPM •FLOW 1.6 - 2.2 GPM FLOW

Labels On certain products, the label is attached with adhesive to the product. This is used only for the FP pop-up plastic sprinkler series.

2” POP-UP SPRINKLER

FP2F FULL CIRCLE

• SPACE 9-15 FT • SPACE APART9-15 FT APART • SELF-FLUSHING • SELF-FLUSHING • FLOW ADJUSTABLE • FLOW ADJUSTABLE

QUARTER SPRAY F27Q

# P28H • 15-30 PSI PRESSURE • 1.4 - 2.0 GPM FLOW • SPACE 9-15 FT APART • REMOVEABLE FILTER • RATCHETING STEM

WARNING: This product can WARNING: expose you This to chemicals product can including expose lead you toorchemicals lead including lead or lead compounds, which are known compounds, to the State which of California are known to cause to the State cancer ofand California birth to cause cancer and birth WARNING: This product can expose you to chemicals including defects or other reproductive defects harm. or For other more reproductive information harm. regarding For more Prop 65, information visit regarding Prop 65, visit lead or lead compounds, which are known to the State of California www.P65Warnings.ca.gov. www.P65Warnings.ca.gov.

Plastic Plastic Pop-Up Sprinkler Pop-Up Sprinkler

HALF with Brass Nozzle with Brass Nozzle CIRCLE # P28H # P28HSPRAY

• 15-30 PSI PRESSURE • 0.8 - 1.1 GPM FLOW • SPACE 10-12 FT APART • REMOVEABLE FILTER • RATCHETING STEM

HALF CIRCLE SPRAY

Made in China Made in China

WARNING: This product can expose you to chemicals including lead or lead compounds, which are known to the State of California to cause cancer and birth defects or other reproductive harm. For more information regarding Prop 65, visit www.P65Warnings.ca.gov.

WARNING: This product can expose you to chemicals including lead or lead compounds, which are known to the State of California to to cause cancer and birth defects or other reproductive harm. For cause cancer and birth defects or other reproductive harm. For more information regarding Prop 65, visit www.P65Warnings.ca.gov.

more information regarding Prop 65, visit www.P65Warnings.ca.gov.

Hanging Tags # P28Q THREE QUARTER SPRAY

F273Q

# P28Q

Plastic Plastic 2” POP-UP SPRINKLER Pop-Up Sprinkler Pop-Up Sprinkler

• 15-30 PSI PRESSURE • 15-30 PSI PRESSURE • 0.9 - 1.3 GPM •FLOW 0.9 - 1.3 GPM FLOW

FP2Q 1/4 CIRCLE

WARNING: This product can expose you to chemicals including lead or lead compounds, which are known to the State of California to cause cancer and9-15 birth defects or other9-15 reproductive harm. For more information regarding Prop 65, visit www.P65Warnings.ca.gov.

• SPACE FT • SPACE APART FT APART

• SELF-FLUSHING • SELF-FLUSHING • FLOW ADJUSTABLE • FLOW ADJUSTABLE

WARNING: This product can WARNING: expose you This to chemicals product can including expose lead you toorchemicals lead including lead or lead compounds, which are known compounds, to the State which of California are known to cause to the State cancer ofand California birth to cause cancer and birth defects or other reproductive defects harm. or For other more reproductive information harm. regarding For more Prop 65, information visit regarding Prop 65, visit www.P65Warnings.ca.gov. www.P65Warnings.ca.gov.

Champion Irrigation PANTONE 185 C

www.championirrigation.com

1/4 with Brass Nozzle with Brass CIRCLE Nozzle # P28Q # P28QSPRAY

• RATCHETING STEM

WARNING: This product can WARNING: expose you This to chemicals product can including expose lead you toorchemicals lead including lead or lead compounds, which are known compounds, to the State which of California are known to cause to the State cancer ofand California birth to cause cancer and birth defects or other reproductive defects harm. or For other more reproductive information harm. regarding For more Prop 65, information visit regarding Prop 65, visit www.P65Warnings.ca.gov. www.P65Warnings.ca.gov.

whichproduct are known to thelead State of California to This contains compound or other cause cancer and birth defects or other chemicals known to the State of California to cause reproductive harm. For more information cancer, birth defects or other reproductive harm. regarding Prop 65, visit Wash hands after handling. www.P65Warnings.ca.gov.

10 FT.

PANTONE 347 C

MADE MADEIN INCHINA CHINA

WARNING: This product can expose you to chemicals including lead or lead compounds, which are known to the State of California to

cause cancer and birth defects or other Plastic Plastic reproductive harm. For more information regarding Prop 65, visit Pop-Up Sprinkler Pop-Up www.P65Warnings.ca.gov.

Sprinkler

3/4 IN CHINA 3/4 MADE 1-1/2” with Brass Nozzle with Brass Nozzle CIRCLE CIRCLE SPRAY # P283Q# P283Q

• 15-30 PSI PRESSURE • 0.4 - 0.55 GPM FLOW • SPACE 10’-12’ FT APART • REMOVEABLE FILTER • RATCHETING STEM

WARNING: This product can expose you to chemicals including lead or lead compounds, which are known to the State of California to cause cancer and birth defects or other reproductive harm. For more information regarding Prop 65, visit www.P65Warnings.ca.gov.

1-1/2”

SPRAY

Made in China Made in China

2” POP-UP SPRINKLER3” FP23Q

4 FT.

REQUIRED THE STATE CALIFORNIA WARNING:BY This product canOF expose you to chemicals including TO leadPROPOSITION or lead compounds, WITH RESPECT 65:

• 0.7 - 1.0 GPM FLOW PANTONE PANTONE 3/4” Brass • SPACE 9-15 FT APART Automatic Actuator YELLOW C • REMOVEABLE FILTERPROCESS BLUE c WARNING: This product can expose you to chemicals including lead or lead compounds, which are known to the State of California to cause cancer and birth defects or other reproductive harm. For more information regarding Prop 65, visit www.P65Warnings.ca.gov.

FP2ES END STRIP

Made in China Made in China

• 15-30 PSI PRESSURE CL-075

NOTES: # P283Q # P283Q -PRODUCT LABELS • 15-30 PSI PRESSURE • 15-30 PSI PRESSURE • 2.0 - 3.0 GPM •FLOW 2.0 - 3.0 GPM FLOW -All colors are Pantone Solid Coated • SPACE label 9-15 FT • SPACE APART 9-15 FT APART -Do not print black borders • SELF-FLUSHING • SELF-FLUSHING • FLOW ADJUSTABLE -All tag dimensions are• FLOW 5.5”ADJUSTABLE wide by .5” tall

2” POP-UP SPRINKLER 1/4 CIRCLE SPRAY

3”

2” POP-UP SPRINKLER FPB2ASA ADJUSTABLE ARC &

35

six Champion Clamshell:

WARNING This product can expose you to chemicals including lead and lead compounds, which are known to the State of California to cause cancer and birth defects and other reporductive harm. For more information visit www.P65Warnings.ca.gov.

FULL

1. Turn off household water & open faucet.

2. Use an open ended wrench to loosen the bonnet and/or packing nut 3. Remove and discard old stem components 4. Insert replacement stem, install handle & turn facuet off.

Artwork for clamshell packs and carded products should utilize the space for advertising and selling the products. The clamshell cards, varying in size, should include the following details:

Arrowhead Clamshell: Champion-Arrowhead 5147 Alhambra Ave. Los Angeles, CA 90032. Ph: (323) 221-9137 | Fx: (323) 221-2579 | www.champion-arrowhead.com

Clamshell & Carded Packaging

SF-C

Brass Sprinkler Nozzles

SF-C

Instructions

Brand logos Part Number Description Repair diagram Detailed instructions Bar code Address & contact info Proposition 65 warning

Champion Clamshell & Cards: Champion cards shall utilize the “grass” artwork background and the Champion symbol in black at 20%.

PK1100

Arrowhead Clamshell Cards: Arrowhead cards shall have the brand logo on a white background, following brand & marketing guidelines established.

The droplet image can be utilized as needed.

Replacement Stem & Bonnet Assembly for Arrowhead Brass Hose

When space permits, translation of installation or repair instructions to Spanish and French is ideal.

Full Circle Spray Nozzle

BRASS SPRINKLER NOZZLES

UNIVERSAL: FITS MOST MAJOR BRANDS

• Assembled Stem & Bonnet includes brass stem & bonnet, EPDM O-ring, seat washer, stainless steel screw & nylon bonnet washer.

• Replacement stem for Arrrowhead standard hose bibs, sillcocks & boiler drains.

• Handle & handle screw not included- use

-

Full Circle Spray

UNIVERSAL: FITS MOST MAJOR BRANDS

Pressure PSI

Flow GPM

Radius FT

20

3.5

13

25

3.7

14

30

4.0

15

WARNING: This product can expose you to chemicals including lead or lead compounds, which are known to the State of California to cause cancer and birth defects or other reproductive harm. For more information regarding Prop 65, visit www.P65Warnings.ca.gov.

Champion-Arrowhead Los Angeles, CA 9003 www.champion-arrowhead.com

PK1100

Replacement Stem & Bonnet Assembly for Arrowhead Brass Hose Bibs

1/2” Deluxe Brass Impulse Sprinkler U61DP-C

Genuine Arrowhead Parts Kit

Lead Free cast brass construction Deluxe features include a diffuser pin, deflector shield, and side splash elmininator.

Space 40 to 48 fee Full or part CIRCLE coverage

1/2” Deluxe Brass Impulse Sprinkler U61DP-C Fully adjustable from 20° to 360° Standard nozzle 5/32” 25° angle Water Lubricated Diffuser pin breaks up jet stream for closer distribution Deflector shield reduces coverage radius Anti-Backsplash arm cuts side water waste Part circle 20° to 340° by moving trip collars wtih “U” pin downward Full circle 360° with “U” pin up Champion-Arrowhead www.champion-arrowhead.com

Made In China

Performance Chart P.S.I. 40 50 60 G.P.M. 4.55 5.15 5.65 Spacing 43’ 47’ 48’

* Recommended static pressure range: 40 to 60 PSI at the sprinkler, 80 PSI for the system

WARNING: This product can expose you to chemicals including lead or lead compounds, which are known to the State of California to cause cancer and birth defects or other reproductive harm. For more information regarding Prop 65, visit www.P65Warnings.ca.gov.

3 Year Limited Warranty

36

six Bagged Product Packaging

www.champion-arrowhead.com

Brand logos Part Number Description Diagram Instructions or product info Bar code Address & contact info Proposition 65 warning

Arrowhead Clamshell Cards: Arrowhead cards shall have the brand logo on a white background, following brand & marketing guidelines established.

Champion Clamshell & Cards: Champion cards shall utilize the “grass” artwork background and the Champion symbol.

REDIGRIP and Champion Plumbing Bags: REDIGRIP and Champion Plumbing bags shall be color coded according to size. Bags will have the brand logo on the front of the bag and the brand logo with the Champion-Arrowhead logo on the back.

Champion Bag Header Cards:

3/4” Pipe Thread

PK1320: Log Lighter Valve Key & Flange

-

Arrowhead Bag Header Cards: WARNING: This product can expose you to chemicals including lead and lead compounds, which are known to theState of California to cause cancer and birth defects or other reproductive harm.

For more information go to www.P65Warnings.ca.gov.

In some cases, a plastic polybag or a plastic poly-bag with a header card is necessary to package certain items or components. In these cases, the artwork should include the following details:

SPRINKLER VALVE STEM REPAIR KIT

RK-2C

RK-2C

SPRINKLER VALVE STEM REPAIR KIT

RK-2C

Stem Rebuild Parts For 1” Anti-Siphon & Manual Valves

Parts included: - Packing Washer - Seat Washer - Red-Fiber Gasket

Stem Rebuild Parts For 1” Anti-Siphon & Manual Valves

• Stem Repair parts for Champion 1” Brass Valves • Made in Taiwan

WARNING: Cancer and Reproductive Harmwww.P65warnings.ca.gov

Los Angeles, CA www.champion-arrowhead.com

REDIGRIP Bags:

PK1320 Key & Flange (Chrome) for Arrowhead Brass Log Lighter Valves 258 & 259 series Champion-Arrowhead 5147 Alhambra Ave., Los Angeles, CA 90032 Ph: (323)-221-9137 | Fx: (323) 221-2579 www.champion-arrowhead.com

37

Media Guidelines

Social Media Website E-mail Signature Presentations Pictures & Illustrations

7 38

7

seven Social Media Champion-Arrowhead social media platforms are the digital extension of the ChampionArrowhead brand. Each platform has a different voice to express the values of ChampionArrowhead.

Images: The images used on any Champion-Arrowhead social media platform shall represent the different brands.

Products: Product images shall be used whenever possible to support the digital marketing arm of Champion-Arrowhead.

Video: Short videos may be used to increase content offerings.

Images shall meet all brand standards for color and content and will highlight the brand logo AND the Champion-Arrowhead logo.

Facebook

Pages: Champion-Arrowhead Arrowhead Brass Champion Irrigation Champion Plumbing REDIGRIP Fittings Character: Warm - Friendly - Professional Informational Tone: Personal - Honest Language: Simple - Fun Purpose: Engage - Educate - Inform Entertain -Amplify

Instagram Pages: Champion Plumbing REDIGRIP Fittings Character: Warm - Friendly Professional Informational Tone: Personal - Honest Language: Simple - Fun - Insider Purpose: Engage - Educate - Inform Entertain -Amplify - Sell

LinkedIn

Pages: Champion-Arrowhead Character: Inspiring- Friendly Professional Authoritative Informational Tone: Personal - Honest - Direct Language: Complex - Savvy - Insider - Serious Purpose: Engage - Educate - Inform -Amplify - Sell

Brand Story: Each brand within the ChampionArrowhead family of brands has a story to tell. The brand story told should meet the voice of the platform used and should engage the viewer.

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Facebook Post Examples LinkedIn Post Examples

Instagram Post Examples

40

seven Website The Champion-Arrowhead website will utilize a simple template and design to ensure that users will experience a common platform throughout the brands, no matter the language or market.

Content is managed by the marketing team at ChampionArrowhead, working in conjunction with customer service and sales to provide consistent and accurate information to users.

The website will have an ecommece component that will focus on selling REDIGRIP brand products, Arrowhead Brass part kits, and Champion Irrigation repair kits.

Website font will be Arial 12pt.

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seven E-mail Signature All company E-mail accounts shall utilize a standard sign off format to provide consistency and a professional image.

E-mail signatures will be clear and concise, and include the company logo.

Individual details can be altered according to the department or company sector, but the following positioning, style and format should be followed at all times.

Acceptable E-mail Signature

Michelle Wood Marketing Communications Manager

5147 Alhambra Ave., Los Angeles, CA 90032 Phone: (720) 403-3263 Email: michelle.wood@arrowheadbrass.com www.champion-arrowhead.com

E-mail font: Arial 11 pt., 90% black Name= Bold 14 pt, Arrowhead green Contact detail: 90% black / dark gray, 11 pt.

Email signature should include: Social platform icons (Facebook, LinkedIn, and Instagram) with links to the platforms.

The Arrowhead Lead-Free logo and “PROUD TO BE LEAD FREE� in 14 pt. Arrowhead Green under the logo.

PROUD TO BE LEAD FREE

E-mail Disclaimer Copy: E-mail Disclaimer: This E-mail is solely for the intended recipient(s), is strictly confidential and may also contain legally privileged information. If you are not the addressee, please do not read, print, re-transmit, or store it or any attachments. Please ensure you have appropriate virus protection before opening any attachment.

Arrowhead Brass & Plumbing, LLC 5147 Alhambra Ave., Los Angeles, CA 90032.

Arrowhead Brass is a registered in the United States and other countries.

42

seven Presentations

Standard Champion-Arrowhead Slide

The following PowerPoint slide template is to be used in all presentations.

Previously discussed brand guidelines must be adhered to and the background must be white.

This standard format may be altered as necessary for various presentations or reports. If changed, all guidelines pertaining to the structure of company logos must be adhered to.

Product images should appear on a white background.

The group graphic device and logo should appear at the bottom right of the presentation.

Slide Deck Standard A

Presentations should use Arial font.

A master copy of the PowerPoint template is available on the company server. Contact the marketing manager for details.

B A. Slide deck cover page. Includes Champion-Arrowhead logo and potential customer corporate logo.

B. Brand cover slides.

C. Thank you page. Final slide includes contact information.

Potential customer corporate logo (high-quality PNG image)

C

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seven Photography Brand Images

Product Shots

Pictures are a key part of maintaining Champion-Arrowhead brand awareness and is often the focal point of literature and marketing materials.

Product Shots: Product photos should be on a clear white background and be the focal point. On literature and marketing material featuring the full range, a group of product pictures is acceptable. For literature featuring one product line, photos of various angles as well as detailed or cropped pictures will support the literature best.

Brand Images: When supporting product photos, approved brand images may be used to assist in selling the brand.

Brand images must be high quality photos that are relevant to the brand and product being supported.

Illustrations: Illustrations must only be used to support product literature and must not be the focal point. 3D illustrations are ideal to enhance the product and brand. 2D line-

Illustrations

Drop Shadow: For product shots, drop shadow effects are acceptable. The company standard setting is 50% Multiply Black, 0.0625 size & distance, global light.

No other effects should be applied.

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seven Stock Photography Stock photography chosen for ads and digital media images shall represent the different facets of the Champion-Arrowhead family of brands.

Each image is carefully selected to encompass our lead-free promise and reflect the healthy nature of our products. The Champion-Arrowhead brand focuses on the health and safety of the families that use our products and the images choses reflect this.

Examples of Stock Photography used

Approved types of stock photography

45

8

Exhibition & Advertising Guidelines

Exhibition Guidelines Banners & Posters Promotional Giveaways Trade Shows, Exhibits, & Counter Days Fliers Advertisements & Promotions

46

8

eight Exhibition Guidelines Stand Design:

Stand Content:

Marketing Activities:

Location: The stand should be located in an area of high traffic, near a main entrance or food areas. The position of competitors should also be considered.

Products: Product ranges should be clearly branded according to the latest version of the brand guidelines. Product should be clearly visible on the stand.

Literature: Literature should be available on the stand for visitors to take away. The literature displayed should include the full product range as well as specific product brochures.

Branding: The main focus of exhibitions should be the Champion-Arrowhead Family of Brands.

Where space permits, installation or live product boards should be created with graphics to support the products. Live products will provide the sales team members with hands-on demonstration of the products.

Design: The stand design should reflect the modern representation of the Champion-Arrowhead Family of brands and our lead-free promise.

Signs: Where possible, branding should be clearly visible from all directions and signs should extend from the stand so the brand can be clearly identified from a distance. Brand & product logos should be displayed at several levels, with emphasis a the eye level.

Lighting: The stand should have good lighting to create a welcoming stand and emphasize the branding and products.

Meeting Rooms: When space permits, meeting rooms or areas on the exhibition stand should be made available for meetings with customers. Customer meetings should be scheduled prior to the exhibition.

Invitations: It is important to contact key customers and contractors to invite them to the booth. The invitation can encourage visitors to the stand by offering giveaways.

Show Discount: Exhibition discounts can offer a price reduction for orders taken during the exhibition. All discounts offered must be approved prior to the event by the head of sales.

Promotional Giveaways: Exhibitions should have suitable promotional giveaways to attract customers. Pens, candy, and screwdrivers are examples of acceptable products. Branded USB drives with company literature are also available as superior giveaways to encourage key customers to visit the booth.

Staffing:

Dress Code: Employees attending the exhibition should be smartly dressed, and wear branded clothes. The level of dress is to be determined by the exhibition coordinator; options include long sleeve shirt & tie, polo shirt, sport coat or suit.

Staffing Levels: The stand should have a sufficient number of staff to answer any questions and attract customers. A schedule should be created prior to the event for employees to know what times they are working the booth.

Follow-Up Leads: Any leads taken during the exhibitions should be followed up by the sales team soon after the event.

Employee Guidelines: Specific instructions on the exhibition should be provided to the employees attending the exhibition. Instructions should include directions, location, hours and events information.

47

eight Banners & Posters Posters & Banners To support sales in the field, banners and posters can be used to promote the brand and/ or product. There is no exact format for the layout and design, but previously discussed brand & marketing guidelines should be followed.

Posters & Banners: Posters and banners are made for our sales team to provide customers and suppliers with materials that will support sales in the field. The brand logo should always accompany product posters.

Pull-Up Exhibition Banners: Exhibition banners are designed to add to exhibition stands or bring to sales meetings. The layout and designs can be adjusted as necessary. Pull-up banner stands are re-usable; the graphics can updated or replaced as needed.

NO LEAD-NO WORRIES BECAUSE YOUR HEALTH MATTERS Reliable-Proven-Trusted-Since 1936

champion-arrowhead.com

Pop-Up Exhibition Banners

48

eight Promotional Giveaways

Promotional Giveaways

Giveaways and free goods are designed and purchased to attract sales prospects and promote the brand. Application of the brand to promotional items must follow guidelines at all times.

All designs and promotional merchandise must be approved prior to production by group marketing and the manager of sales.

The promotional product options shown are currently available.

The logos on promotional products must not be smaller than the guideline established minimum size.

Display Stands

The quality of the promotional products must reflect the brand’s position of strength.

Quality materials is important for promotional materials.

Display Stands: Certain products are approved to be send to customers as counter displays. Counter display stands are an excellent way to promote the product, but should be used sparingly.

49

eight Trade Shows, Exhibits, & Counter Days Trade show booths and displays are necessities for promoting and selling products. All booths and displays must adhere to the brand guidelines, including logo placement and colors.

Exhibit Displays

National Trade Shows

Retail/Wholesale Trade Shows

Counter Days

The lead-free logo should be prominently placed with the Champion-Arrowhead logo either above it or below it.

Where possible, products should be displayed. Displayed products should include pieces from each of the brand lines (Arrowhead Brass, Champion Irrigation, Champion Plumbing, and REDIGRIP Fittings).

Concise images and colors should be used throughout any promotional programs. The Arrowhead green should be the dominant color.

All exhibition materials require approval from group marketing prior to production and should be controlled only by the marketing manager.

50

Fliers Where possible, product pictures should be the focal point of the graphic displays.

Concise benefits and features of highlighted products should be included, as well as relevant certifications and logos.

All exhibition materials require approval from group marketing prior to production and should be controlled only by the marketing communication manager.

From sprinklers to valves, Champion Irrigation has the irrigation products you need to keep your lawn and garden healthy.

IMARK FALL ROADSHOW PROMOTION

Engineered to promote conservation and effective water management for over 80-years!

SPECIAL FROM SEP 28- OCT 30 ts star 28 SEP To receive the 5% discount mark your POs “2020 FALL ROADSHOW PROMOTIONS�

5% discount off invoice

www.champion-arrowhead.com www.champion-arrowhead.com

www.champion-arrowhead.com

51

eight Advertisements & Promotions Magazine, customer catalog, newspaper and other types of advertising methods are used to promote the brand and product.

All printed and digital advertisements should adhere to the brand guidelines.

Advertisements and promotions shall be decided upon by the sales managers and head of sales.

All graphics will be created by the marketing department. Please notify the marketing team of any advertisement 3 weeks prior to the artwork due date to allow time for the artwork to be created and approved..

All advertisements must be approved by the marketing manager and head of sales.

Promotions: All promotional pricing and discounts must be approved by the head of sales. A promotional pricing form is located on the server that must be completed, approved and distributed to customer service and sales teams prior to the promotional start date.

Sample of Previous Advertisements & Promotions

DON’T BE MISLEAD T NO T S OE DUC D S ER RO LD EE P DUCT EE O O S R FR EE AD F AD PRLEAD R E F E AD L A L RROWHG THE E L UA IN 4 NO CONFUSION N- A ET T 201 O Q I S E AMP EN NCE NO MISTAKE I CH VE BE RD S A HA ND A ST

NO LEAD

www.champion-arrowhead.com

Partner Branding: As necessary & approved by the head of sales and group marketing, advertisements and promotions may be branded in conjunction with the customer or group name or logo in order to promote sales and support the customer. All brand guidelines must be followed for partner branded advertisements and promotions.

52

If you require assistance or clarification on any aspect of the brand guidelines, please contact the Champion-Arrowhead marketing communications manager, Michelle Wood (720) 403-3263 michelle.wood@arrowheadbrass.com 5147 Alhambra Ave. Los Angeles, CA 90032 Champion-Arrowhead and associated brand literature, marketing materials and other media will be available on the company server as well as on the company website: www.championarrowhead.com

REV CA 8-17-2020

Contact Details for Guidelines Assistance:

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