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Use of Logos
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Typefaces & Fonts:
Brand typeface
Product Logos Literature: Stationery: Website/E-mail: Web Font: PowerPoint: NimbusSans Lite NimbusSans Arial Arial Arial Arial
The font used on the brand logos is unique to the logos, and in no way should be replicated. For the correct applied usage of the logos, please use the files supplied by marketing.
Approved Fonts: NimbusSans is used in the correct combinations on the stationery pages as these are very specific to the item.
Nimbus or Arial fonts are also the basis for communication on brochures, fliers and specification sheets.
Arial is acceptable on PC based media, websites, and in E-mail.
Arial is the accepted font for PowerPoint presentations.
All fonts are available for installation on the company software folder on the server. Logos Nimbus San Lite (spaced: -38 Tracking)
Literature Nimbus Sans Regular (Nimbus Sans)
Nimbus Sans Black (Nimbus Sans)
Web Based Arial- for on-line media & E-mails.
Nimbus Roman Bold (NimbusRoman)
Arial- for PowerPoint slides
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Use of Logos
Applying the logo The Arrowhead Brass, Champion Irrigation, Champion Plumbing, and REDIGRIP Fittings logos represent the market sectors we operate in and it is to act to unify all of our operations as one single entity that our customers can identify. The logos should at all times stand alone and not be hindered by other communications or messages.
When endorsing the ChampionArrowhead brand names, we must remember we are part of the Champion-Arrowhead Family of Brands, and it is preferred that the first line of all communications should be at a Group level then directed to the relevant business sector required. E.g. “Champion-Arrowhead - Arrowhead Brass & Plumbing, LLC”
On literature and marketing materials, Champion-Arrowhead brand logo’s will always appear with a reference to ChampionArrowhead, utilizing the CHAMPIONARROWHEAD GRAPHIC DEVICE, and the following statement: “Champion-Arrowhead Family of Brands”
The positioning of this should be at the bottom or reverse of literature and not in conjunction with the brand family logos.
