Photography & Illustrations

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Presentations

The following PowerPoint slide template is to be used in all presentations.

Previously discussed brand guidelines must be adhered to and the background must be white.

This standard format may be altered as necessary for various presentations or reports. If changed, all guidelines pertaining to the structure of company logos must be adhered to.

Product images should appear on a white background.

The group graphic device and logo should appear at the bottom right of the presentation. A

Presentations should use Arial font. A master copy of the PowerPoint template is available on the company server. Contact the marketing manager for details. B

A. Slide deck cover page. Includes Champion-Arrowhead logo and potential customer corporate logo. B. Brand cover slides. C. Thank you page. Final slide includes contact information. C

Standard Champion-Arrowhead Slide Slide Deck Standard

Potential customer corporate logo (high-quality PNG image)

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Photography

Pictures are a key part of maintaining Champion-Arrowhead brand awareness and is often the focal point of literature and marketing materials.

Product Shots: Product photos should be on a clear white background and be the focal point. On literature and marketing material featuring the full range, a group of product pictures is acceptable. For literature featuring one product line, photos of various angles as well as detailed or cropped pictures will support the literature best.

Brand Images: When supporting product photos, approved brand images may be used to assist in selling the brand. Brand images must be high quality photos that are relevant to the brand and product being supported.

Illustrations: Illustrations must only be used to support product literature and must not be the focal point. 3D illustrations are ideal to enhance the product and brand. 2D lineBrand Images

Illustrations Product Shots

Drop Shadow: For product shots, drop shadow effects are acceptable. The company standard setting is 50% Multiply Black, 0.0625 size & distance, global light. No other effects should be applied.

seven Stock Photography

Stock photography chosen for ads and digital media images shall represent the different facets of the Champion-Arrowhead family of brands.

Each image is carefully selected to encompass our lead-free promise and reflect the healthy nature of our products. The Champion-Arrowhead brand focuses on the health and safety of the families that use our products and the images choses reflect this.

Approved types of stock photography

Examples of Stock Photography used