Specification Sheets

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Brochures

Champion-Arrowhead Literature designs must follow the brand guidelines. Positioning of logos and headings should always be maintained across all formats to ensure correct brand placement and consistency

The introduction of a warm gray tinted background helps to position the brand and product as a premium offering, elevating away from a stark white background. This device, used on other brand literature within the group, focuses viewer on the brand and photography on literature.

Where appropriate on the back covers, product logos, company names and website details should always be shown in full.

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Specification Sheets

Product Specification Sheets: Spec. Sheets for product overview appear in a two page format.

Keeping in-line with the approved literature formats, these specification sheets are created to support the product offering with a combination of technical features and benefits, supported by an overview of the series, options and repair parts on the back.

The cover should have a clean, strong product image as well as supporting images that represent the series and features. The ChampionArrowhead logo should be left justified at the top with the Champion gold and Arrowhead green color stripes. The brand logo should be on the top right under the product image. Product certification logos should be included on the bottom right of the cover and placed within the gold boxes.

The grid format on the back is used to accommodate the range contents and provide a structure for the information.

The footer contains the company address and contact details.

The tinted background should be utilized on all specification sheets to ensure continuity. Spec Sheet Front Page

Spec Sheet Back Page