Mission Statement

one

Introduction

Champion-Arrowhead brand guidelines exist not simply to protect the company image, but more so to provide a guide on how to best use, preserve, and communicate the value that our brand holds. Our brand is one of our most important assets. The growth of the company from it’s foundation in 1936 to what it is today has made the company a strong and recognized brand in the industry, and protecting and building this image is the purpose of these guidelines.

These guidelines show our commitment to ensure that Champion-Arrowhead and our brand lines - Arrowhead Brass, Champion Irrigation, Champion Plumbing, and REDIGRIP Fittings - are presented positively throughout all aspects of the business, both internally and externally. This is imperative to the future growth and advancement of Champion-Arrowhead, with a consistent and clear usage and portrayal of the brand. This will ensure that a consistent and advantageous message is presented, allowing Champion-Arrowhead to be seen as the strong brand it is.

Please review and adhere to the guidelines included to ensure that all company communications will continue to positively reflect the brand values.