Analyzia: You Ask It, We Find It

Page 8

Who Led the Digital Transformation of Your Company? Covid-19

“You can’t delegate digital transformation for your company… You and your executives have to own it! Executives need to engage, embrace and adopt new ways of working with the latest and emerging technologies.” — BARRY ROSS, CEO AND CO-FOUNDER, ROSS & ROSS INTERNATIONAL

T

he COVID-19 outbreak is a sharp

implications since these elements have not

reminder that pandemics, like

been thoroughly investigated before.

other sporadic disasters, have

Many firms have been forced to shutter as

occurred in the past and will continue to do

a result of the COVID-19 epidemic, causing

so in the future. Even if we can't stop this

severe disruptions in various industry

deadly disease from spreading, we should

sectors. Short-term difficulties confront

be prepared to mitigate the societal

retailers and brands, including those

impacts. The present pandemic is wreaking

relating to health and safety, supply chain,

havoc on economies all around the world

workforce, cash flow, customer demand,

and it does not look like any country will be unaffected.

This

has

sales and marketing. Many industries,

far-reaching

particularly in the tourism and hospitality

implications for not only the economy, but

industries, have faced the maximum

for the entire society, resulting in drastic

challenges due to this pandemic. All

change in businesses acts and consumers

organizational functions are designed to

behaviors. As we are in the midst of a pandemic,

predicting

its

prioritize and optimize expenditures, as

long-term

well as postpone work that will not add

consequences is extremely challenging.

value in today's scenario. Companies,

Despite the fact that society has been

particularly start-ups, have imposed a

affected by multiple pandemics in the past,

hiring

it is impossible to predict the long-term economic, behavioral, or

moratorium

indefinitely.

sociological

that

Simultaneously,

will

last online

communication, online entertainment,

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