Elevating Commerce Through Strategic Design
We’re a strategic creative studio specializing in branding, packaging, content creation and creative execution.
Our Expertise
RETAILER EXPERTS
PEDIGREE
ALTURA CLIENTS
BEGINNING OUR PARTNERSHIP
Kinders
Creative Menu of Options Summary
We're excited to share our menu of creative support options that your internal team can leverage to assist with Walmart and Sam’s Club sell-in, enhanced product display pages on SamsClub.com, develop breakthrough content, and provide any additional marketing support your team may need.
10 SKUs PDP Update
Product Display Page Sams Club or Walmart.com Design
10 SKUS
• Includes a 1-hour mapping session to identify template needs and tile communication.
• Includes RD1 Review of primary template (2 Options) with 1 round of revisions following review.
• Briefing/Brand Integration
• Template
• Weekly Review Until Completion
• Design of 10 SKUS
$8,000 + state sales tax if applicable
We’re suggesting we keep everything to rounds outlined above for efficiency. However, we recognize that occasionally, additional rounds are needed. Additional rounds of revisions will incur incremental time and hours billed at $150/hour and will be approved by client before moving forward.
Example Tiles Per Sku:
o Key image - Product specific | Different per size
o Back-of-pack/nutrition - Product specific (Exported from Packaging Mechanicals)
o RTBs - Product specific
o Recipe - Product specific
o Brand Story - BRAND (same tile for all SKUs)
Includes briefing & brand download of assets to leverage
Includes up to 1 rounds of revisions per SKU
Includes up to 8 tiles per SKU (3 tiles that are brand-wide)
Includes organization and partnership with MBO for upload
Includes weekly review and status of all 30 SKUS until completion
Holiday Toolkit
Retailer Agnostic Holiday Toolkit
• Concept including strategic grounding
• 3 shopper elements mocked up as proof of concept (e.g. shelf blade, end cap, freestanding display)
Altura will co-author a creative brief outlining goals, RTBs, priority SKUs, key retailers, etc. after client kick-off. Upon approval of brief, Altura to deliver TWO concepts on how to bring holiday to life for the Kinders brand at retail.
After selection of concept, Altura will flesh out with THREE shopper elements to be aligned upon at briefing. These can include any in-store or digital elements for SELL-IN purposes only, and to serve as guidance for the Kinders internal creative team. Should the Kinders internal creative team need help with versioning or execution, Altura will supply a supplemental execution scope.
$3,000 + state sales tax if applicable
We’re suggesting we keep everything to rounds outlined above for efficiency. However, we recognize that occasionally, additional rounds are needed. Additional rounds of revisions will incur incremental time and hours billed at $150/hour and will be approved by client before moving forward.
• Includes a 1-hour kick off session and brand download of assets to leverage, a Concept Presentation meeting and Shopper Element Presentation meeting.
• Initial Concept Presentation includes Key Visual and concept writeup (x2)
• Includes ONE round of revisions to concepts if needed, and ONE round of revisions to 3 shopper elements
Example Content Creation Options
Photography & Videography Asset Creation
Menu of Options
OPTION 1:
A - Level
$20,000 - 30,000
A-Level – One Day lifestyle shoot in Dallas or Wisconsin: We’ll create a 1 day-shoot designed to capture lifestyle assets, including in-use and appetite appeal. Includes up to 30 still images and unedited raw video footage. Shoot on location in Dallas/Milwaukee-area rental. Includes 2-3 models.
Final Edited “Starter” Assets: Altura will leverage raw footage (video and stills) to edit and animate the following assets that can act as the beginning of your creative toolkit:
• :30 second brand video (no script, no Voice Over) (includes 2 rounds of revisions)
• :15 second social video
• Up to 3 :06 second assets to be used on PDP showcasing product benefits, function or use cases.
• 3 static social media posts
OPTION 2:
B - Level
$15,000
OPTION 3:
C - Level
$5,000 - $8,000
B-Level – One Day in-studio shoot in Milwaukee or Dallas: we’ll capture a mix of video/stop motion/still assets. Includes 1 model for in-use, portfolio and product beauty shots. Includes 3 “movement” assets (Stop motion and/or video) & 10 Still Images
C-Level – One Day Shoot – we’ll capture a mix stop motion/still assets. for in-use, portfolio and product beauty shots. Includes 12-24 still images and one stop motion.
CONCEPTING +
Regardless of which option above is chosen, Altura will partner closely with the team to understand WHERE content will be used so that we can concept and provide a detailed pre-pro book with content direction for the shoot.
reference
OPTION 1: A - Level
$20,000 - $30,000
2:
CONCEPTING + PRE - PRO OPTION 3: C - Level
$5,000 - $8,000
Regardless of which option above is chosen, Altura will partner closely with the team to understand WHERE content will be used so that we can concept and provide a detailed pre-pro book with content direction for the shoot.
Creative References
(From Branding to Shopper)
