Elevating Brands Through Strategic Creative
We’re a strategic creative agency specializing in branding, packaging, content creation and shopper marketing.
product to retailers so fans could snack nationwide. To support this, they media. This content needed to connect the brand history with shopper
THE ALTURA VALUE: Shopper Eye On Content
This placements. By capturing usage, ingredient and product beauty shots, we key
THE ASK
Act as an extension of the RTIC creative team to ensure the brand was ready for its big entrance as a Walmart 1P and execute 50+ PDP pages made up of 300+ images and an engaging YBM video with custom content.
THE ALTURA VALUE: Be our Shopper Team
We leveraged our shopper expertise and served as an integrated part of the RTIC creative. Rather than having to staff up, Altura saved the RTIC organization precious time, overhead expenses and hiring/onboarding frustrations.
THE RESULT
RTIC proved themselves as a valuable Walmart partner and successfully launched as a 1P in February 2024, increasing the reach and awareness of the growing RTIC brand.
We helped RTIC launch as a Walmart 1P seller and executed PDP pages for 50+ SKUs with 300+ images and created an engaging YBM video with custom content.
THE RESULT
RTIC proved themselves as a valuable Walmart 3P partner and successfully launched as a 1P in February 2024, increasing the reach and awareness of the growing RTIC brand.
• RTIC exceeded merchant-set goals, brought in 90% new to category buyers and earned personal accolades from Walmart US CEO/President.
• 97% Content Quality Score – Best In Class Supplier One Walmart Connect with a Custom Dashboard and Luminate Data
• RTIC met with John Furner (Walmart President & CEO) week of August 1 to record an episode for internal and Marketplace Summit Expo showcasing best in class launch strategy.
• 5 months later RTIC is expanding with next Mod
• Going bigger in 2025 YBM meeting!
• RTIC was in 100 Target stores. Target has seen the Walmart success of RTIC and they are now going into every Target by Feb 2025.
THE ASK:
What started as a one-off project scope for a marketing Paid and Connected TV Campaign and assets has turned into a reoccurring monthly scope.
THE ALTURA VALUE: Be a Chameleon
From creative team “extra set of hands” to conceptual and strategic partners, Altura has been able to fill a variety of roles for a partner who is rolling out a rebrand amid a #waterTok boom.
THE RESULT:
Rather than hiring two or more FTEs, Skinny Mixes has been able to lean on Altura as a true partner.
Executional & Conceptual Creative | Label Refresh | Video Editing
Jordan’s
Skinny
Mixes Digital Campaign & Custom Content
Jordan’s Skinny Mixes needed a digital media campaign to celebrate the versatility and creativity of the product line. We concepted, storyboarded, shot and edited assets that can be cut and re-cut across a vast media buy, including social, paid media and connected TV.
THE ASK:
Ziosk, an emerging hospitality SaaS company, has been undergoing rapid transformation - from hardware-based platform to integrated software solutions. And Altura has been there for the past 3 years of this ride, where we've been tapped to serve as sales support to help progress and refine the Ziosk brand and sales story.
THE ALTURA VALUE: Be a nimble support
Between sales support assets, brand story, design and photography, we've served as a supplemental creative resource to the internal Ziosk marketing team. Refining, never reinventing, we partnered with the MarCom team to produce and direct cost effective photoshoots, videos and other assets to arm the sales team.
THE RESULT
Ziosk continues to use these assets to sell into restaurants, hotels and entertainment venues across the country.
THE ASK:
After 3 rebrands in just as many years Altura was asked to help synthesize the brand, and help leadership articulate the strategy they had been trying to pin down for years.
THE ALTURA VALUE: See the big picture
Being the newcomer, we were able to ask the hard questions and drive to the core of the solution. And being a scrappy team, we did so very economically.
THE RESULT:
We helped the marketing team take a step back, strategize and then beautifully execute a whole toolkit of brand assets in addition to Paid Media + Connected TV.
THE ASK
After a little over a year in the marketplace, AGAME realized their brand strategy didn’t match their actual consumer. Altura was asked to help redefine the brand strategy and target audience and articulate that adjustment to the brand’s packaging and marketing materials. Oh, and do it all in three months.
THE ALTURA VALUE: Brand + Shopper Powerhouse
Refining the brand strategy, communication and the packaging required a team well versed in branding as well as shopper marketing. We designed the bottle with the NEW end user in mind as well as the newly defined SHOPPER.
THE RESULT:
A refreshed brand ready to meet retailer buyers and investors alike.
This retail-specific video animation was created in-house with custom bottle renders.
We partnered with our mid-tier photographer to shoot this stop motion scene used for paid media advertising.
We directed and produced sports scene photography and videography by partnering with our photographer partner to create assets for longterm brand use.
THE ASK
El Yucateco needed polished content for their quarterly Connect TV and Paid Media buy. This content needed to connect the brand history with shopper need states and usage occasions.
THE ALTURA VALUE: Shopper Eye On Content
Altura approached the content ask with a brand and shopper eye. This content needed to connect the brand’s rich history with shopper need states. It need to tell an ingredient story and showcase unique usage occasions.
THE RESULT:
capturing usage, ingredient and product beauty shots, we could use this content in a seemingly unlimited ways to tell a variety of key stories.
Paid Media | Content Creation