Elevating Commerce Through Strategic Design
We’re a strategic creative studio specializing in branding, packaging, content creation and creative execution.
YOUR ALTURA TEAM
Caroline Reeve Founder, Creative Lead
Video, Animation & Design Lead
Genevieve Nguyen Managing Director Strategy, Copywriter & Marketing Manager Liaison
Madelynn Dumas Art Director Design, Illustration & Photography
Madison Copeland Senior Art Director Design & Animation
Our Expertise
RETAILER EXPERTS
PEDIGREE
ALTURA CLIENTS
Full Brand Marketing
(From Branding to Shopper)
Packaging Design | Brand Strategy | Content Creation | MarCom Support | Social
(Friendly Grains, Ava Organics and Wowza) encompassing website design, brand strategy, packaging, marketing amplification, social,
Ingrained in Chef Bobo ecosystem and business needs with weekly touchpoints with CBB team; quick turn creative requests and 4+
Helped grow the business, increase social presence, sell in new
Organic Social; Messaging Matrix
Language Examples:
• #Snack Friendly
• Snack Deliciously. Snack Friendly.
• Allergen Free. Lunchbox Safe.
• Snack Friendly with Friendly Grains Crunchy Rollers.
• Snack more & save.
Don’t let afternoon snacks have all the fun.
Top your morning yogurt with Friendly Grains Crunchy Rollers and Snack Friendly
What’s a cheese board without the sweet crunch of a Friendly Grains Crunchy Rollers?
Apple Cinnamon
Friendly grain Crunchy Rollers + apples slices topped with apple pie spice. Find a more fallworthy flavor. We’ll wait.
Photography Asset Detail
Packaging Design | Brand Strategy | Content Creation
Packaging Design | Brand Strategy | Content Creation
Strategy | Content Creation
Page Brand Strategy | Content Creation
Packaging Design | Brand Strategy | Content Creation | MarCom Support | Social
From packaging mechanicals to conceptual campaigns to retail in, Altura was tapped to be the AOR for Chef Bobo brand,
THE ALTURA VALUE: Be the “go to”
Ingrained in Chef Bobo ecosystem and business needs with weekly touchpoints with CBB team; quick turn creative requests and 4+ years of institutional knowledge.
Helped grow the business, increase social presence, sell in new retailers and introduced as “our creative team.”
Design | Brand Strategy | Content Creation
Ava Launch at Walmart
Paid Media | Brand Strategy | Content Creation
Packaging Design | Brand Strategy | Content Creation
Packaging Design | Brand Strategy | Content Creation | MarCom Support | Social
THE ASK
“Be our executional and conceptual creative partner”
THE ALTURA VALUE
From leveraging brand-created assets and versioning out over 50 bottle labels, to resizing assets for media, SKUs, and retailer. From expanding creative ecosystem with complementary assets to creating original content for campaigns.
THE RESULT
Allowed internal SM creative team to remain focused on rebrand while Altura took ALL overflow projects.
Jordan’s Skinny Mixes Digital Campaign & Custom Content
Jordan’s Skinny Mixes needed a digital media campaign to celebrate the versatility and creativity of the product line. We concepted, storyboarded, shot and edited assets that can be cut and re-cut across a vast media buy, including social, paid media and connected TV.
Trade Show Banners
Social Profile Assets
Content Creation
product to retailers so fans could snack nationwide. To support this, they media. This content needed to connect the brand history with shopper
THE ALTURA VALUE: Shopper Eye On Content
This placements. By capturing usage, ingredient and product beauty shots, we key
Shopper Marketing & Ecommerce
THE ASK
Act as an extension of the RTIC creative team to ensure the brand was ready for its big entrance as a Walmart 1P and execute 50+ PDP pages made up of 300+ images and an engaging YBM video with custom content.
THE ALTURA VALUE: Be our Shopper Team
We leveraged our shopper expertise and served as an integrated part of the RTIC creative. Rather than having to staff up, Altura saved the RTIC organization precious time, overhead expenses and hiring/onboarding frustrations.
THE RESULT
RTIC proved themselves as a valuable Walmart partner and successfully launched as a 1P in February 2024, increasing the reach and awareness of the growing RTIC brand.
We helped RTIC launch as a Walmart 1P seller and executed PDP pages for 50+ SKUs with 300+ images and created an engaging YBM video with custom content.
Branding & Packaging Design
year relationship with the Chef Bobo family of brands, it was time to turn our eye to corporate branding for parent brand
standards were unbelievably high. We’d be fibbing if we said this was a quick turn. In reality, this project lasts months and dozens loved brand isn’t easy. We’re also quite stubborn and wouldn’t
Approximately 13 months after the start of the project, we have a new Chef Bobo brand complete with a beautiful tradeshow booth, website and a logo the founder loves so much he immediately ordered brand polo shirts. If that’s not a sign of approval, we don’t
Brand Packaging Design | Brand Strategy | Content Creation
THE ASK
Frango Chocolate, a Chicago classic, had recently been acquired by the Garrett Popcorn brand, and the team wanted to use this as an opportunity to breathe fresh life into the historic company. Altura led a re-brand, including packaging redesign for their 3 SKUs.
THE ALTURA VALUE: Strategy to Execution
From strategically backed design concepts to creative iteration; from finessing design files to expertise with printers, Altura flexed our design and production chops with the Frango redesign.
THE RESULT:
An award winning, strategic and beautiful packaging for Frango Chocolates that stands out on shelf and reinvigorates the brand.
Frango Chocolate Packaging Revolution and Brand Guide
Brand Packaging Design | Brand Strategy | Content Creation
Brand Packaging Design | Brand Strategy | Content Creation
Packaging BEFORE the creative minds at Altura
Frango
Packaging Design | Brand Strategy | Content Creation
THE ASK
After a little over a year in the marketplace, AGAME realized their brand strategy didn’t match their actual consumer. Altura was asked to help redefine the brand strategy and target audience and articulate that adjustment to the brand’s packaging and marketing materials. Oh, and do it all in three months.
THE ALTURA VALUE: Brand + Shopper Powerhouse
Refining the brand strategy, communication and the packaging required a team well versed in branding as well as shopper marketing. We designed the bottle with the NEW end user in mind as well as the newly defined SHOPPER.
THE RESULT:
A refreshed brand ready to meet retailer buyers and investors alike.
PREVIOUS PACKAGING
This retail-specific video animation was created in-house with custom bottle renders.
We partnered with our mid-tier photographer to shoot this stop motion scene used for paid media advertising.
We directed and produced sports scene photography and videography by partnering with our photographer partner to create assets for longterm brand use.
All renders on this page were done in house at Altura Design except for custom bottle renders shown on pack.
Style Guide Creation
THE ASK:
After 3 rebrands in just as many years Altura was asked to help synthesize the brand, and help leadership articulate the strategy they had been trying to pin down for years.
THE ALTURA VALUE:
See the big picture. Being the newcomer, we were able to ask the hard questions and drive to the core of the solution. And being a scrappy team, we did so very economically.
THE RESULT:
We helped the marketing team take a step back, strategize and then beautifully execute a whole toolkit of brand assets.
Happy
Egg Brand Strategy & Brand Book
Brand Updates & Style Guide | Brand Strategy | Content Creation | Video Editing
The Happy Egg group had gone through 3 brand updates in just as many years; we were tapped to help make sense of the evolving brand strategy and brand look, build and refine their library of creative assets, and capture photography and videography content for brand videos.
Egg Content Creation & Style Guide – Photography Guidelines
Brand Updates & Style Guide | Brand Strategy | Content Creation | Video Editing
Brand Updates & Style Guide | Brand Strategy | Content Creation | Video Editing
Happy Egg Trade Show Booth Design
