Elevating Commerce Through Strategic Design
We’re a strategic creative studio specializing in branding, packaging, content creation and creative execution.
YOUR ALTURA TEAM
Caroline Reeve Founder, Creative Lead Video, Animation & Design Lead
Genevieve Nguyen Managing Director Strategy, Copywriter & Marketing Manager Liaison
Madelynn Dumas Art Director Design & Animation
Madison Copeland Senior Art Director Design & Animation
Our Expertise
RETAILER EXPERTS
PEDIGREE
ALTURA CLIENTS
THE ASK
Act as an extension of the RTIC creative team to ensure the brand was ready for its big entrance as a Walmart 1P and execute 50+ PDP pages made up of 300+ images and an engaging YBM video with custom content.
THE ALTURA VALUE: Be our Shopper Team
We leveraged our shopper expertise and served as an integrated part of the RTIC creative. Rather than having to staff up, Altura saved the RTIC organization precious time, overhead expenses and hiring/onboarding frustrations.
THE RESULT
RTIC proved themselves as a valuable Walmart partner and successfully launched as a 1P in February 2024, increasing the reach and awareness of the growing RTIC brand.
We helped RTIC launch as a Walmart 1P seller and executed PDP pages for 50+ SKUs with 300+ images and created an engaging YBM video with custom content.
THE RESULT
RTIC proved themselves as a valuable Walmart 3P partner and successfully launched as a 1P in February 2024, increasing the reach and awareness of the growing RTIC brand.
• RTIC exceeded merchant-set goals, brought in 90% new to category buyers and earned personal accolades from Walmart US CEO/President.
• 97% Content Quality Score – Best In Class Supplier One Walmart Connect with a Custom Dashboard and Luminate Data
• RTIC met with John Furner (Walmart President & CEO) week of August 1 to record an episode for internal and Marketplace Summit Expo showcasing best in class launch strategy.
• 5 months later RTIC is expanding with next Mod
• RTIC went bigger on 2025 YBM meeting!
• RTIC was in 100 Target stores. Target has seen the Walmart success of RTIC and they are now going into every Target as of Feb 2025.
Serve as Creative AOR for Chef Bobo and its family of brands
(Friendly Grains, Ava Organics and Wowza) encompassing
Ingrained in Chef Bobo ecosystem and business needs with
Helped grow the business, increase social presence, sell in
Packaging Design | Brand Strategy | Content Creation
PDP Page Strawberry Minis
Brand Strategy | Content Creation
Brand Strategy | Content Creation
Brand Strategy | Content Creation
PDP Page Chocolate Cookie Minis
Brand Strategy | Content Creation
PDP Page
Brand Strategy | Content Creation
Strategy | Content Creation
Strategy | Content Creation
Strategy | Content Creation
Strategy | Content Creation
PDP Page
Brand Strategy | Content Creation
Packaging Design | Brand Strategy | Content Creation | MarCom Support | Social
From packaging mechanicals to conceptual campaigns to retail in, Altura was tapped to be the AOR for Chef Bobo brand,
THE ALTURA VALUE: Be the “go to”
Ingrained in Chef Bobo ecosystem and business needs with weekly touchpoints with CBB team; quick turn creative requests and 4+ years of institutional knowledge.
Helped grow the business, increase social presence, sell in new retailers and introduced as “our creative team.”
Design | Brand Strategy | Content Creation
Content Creation
Brand Strategy | Content Creation
Style Guide | Brand Strategy | Shopper Marketing Product Display Pages
THE ASK
“Create a brand around the labels”
THE ALTURA VALUE
The Lyric brand didn’t exist beyond packaging assets. Altura was asked to build a brand strategy and expand the visual assets – inclusive of logo updates, colors, fonts, iconography, illustration, shopper marketing and Product Display Pages.
THE RESULT
An entire brand visualization that feels concurrent with existing brand assets but elevated to enable new market growth.
Packaging Design | Brand Strategy | Content Creation | MarCom Support | Social
THE ASK
“Be our executional and conceptual creative partner”
THE ALTURA VALUE
From leveraging brand-created assets and versioning out over 50 bottle labels, to resizing assets for media, SKUs, and retailer. From expanding creative ecosystem with complementary assets to creating original content for campaigns.
THE RESULT
Allowed internal SM creative team to remain focused on rebrand while Altura took ALL overflow projects.
