Elevating Commerce Through Strategic Design
From retail shelf to pantry shelf , how do you make your brand work harder for you ?
We’ve used this guide as a checklist for the work we’ve created here.
You can do the same to ensure your brand is working hard for you!
Caroline Reeve Founder / Creative Lead
Genevieve Nguyen Managing Director
“We believe in building brands with our clients, not for our clients.”
– Your Altura Team
CORE PURPOSE
What do we do? How do we do it? Why do we do it?
AUDIENCE
The people who resonate with your brand and product the most.
POSITIONING
STATEMENT
What do you do, for whom, and with what unique differentiators?
BRAND PERSONA
What is the archetype(s) that the brand fulfills?
BRAND PILLARS
What simple ideas does the brand always stand for and how does it come to life?
PERSONALITY & VOICE
If this brand were a person, what would they sound like and be like?
NORTH STAR
What is the guiding force of this brand as a whole?
MESSAGING
What we say to clearly communicate our brand to our audience.
NORTH STAR
BRAND PILLARS
POSITIONING STATEMENT
BRAND PILLARS
BRAND PILLARS
BRAND TARGET
EMOTIONAL + FUNCTIONAL BENEFITS (REASON TO BUY)
TONE + PERSONA
ARCHETYPE PERSONALITY TONE
Is it unique and authentic to you and your brand ?
How does the founder’s story play into it?
How does the communication move the story forward?
Is it unique and authentic to you and your brand?
Is it modern, trendy, timeless, moody, luxury, attainable…
Is it flexible? Do you need a wordmark And a logo?
Do you need a web - safe font paired with more unique visualization?
Do you have colors identified for digital + print?
How will it look on retailer shelf?
How will it look on the digital shelf?
How will it look “in use”?
How does it look in the pantry?
Does it differentiate itself? Does it play within category “rules”? Does it break them?
Does it tell the product story? Does it drive the user to learn more about your brand story? Does it live seamlessly within your other brand touchpoints?
Is it modular?
Is it purposeful?
Is it strategic?
Can it expand to tell more of your story on your owned channels (web, social) or retailer PDP pages?
Is it flexible enough to grow with your brand over time? What happens when you add a new SKU?
Change flavors?
Can you optimize it?
See our video example of a best - in - class toolkit
Reach Out For Some Friendly Branding Advice.
