UNiiQUE Photo by David Jr. Martin
How was UNiiQUE born?
UNiiQUE was born on April 8, 2017. The name UNiiQUE came from my name. I sought for a brand name to stand out, something that can relate to me and everyone else. And we are all unique. Each piece at UNiiQUE is unlike any other and supports Mexican artisans. How do you support these artists and make sure their art is recognized and honored?
Each piece is UNiiQUE in its own way. I make sure that all our pieces are distinct, handmade and they do not repeat, giving our brand name a unique kind of love. We started by helping our families. We manufacture home decoration, and yet, I knew that to expand and be inimitable, I would need to modernize the brand. Change it up and stand out. I tried to honor and respect handmade embroidery, but give it my own twist to it. Which is how we came up with clutches, backpacks, wallets, and other items. Each purchase helps an artisan family. We do our best to support our families as well as others.
What is the best aspect of being a bilingual and bicultural entrepreneur? The best aspect of being bilingual is the ability to communicate with my family and my community. The ability to interact with people and to really understand and immerse yourself in another culture, whether it’s your own or another’s. There are many advantages to being bicultural, such as having a greater number of social networks, being aware of cultural differences, taking part in the life of two or more cultures, being an intermediary between cultures, and so on. This has helped my social media expand not only in my culture but in others as well. We don't just focus on our culture but rather on how our products can be unique for everyone. What brings you ALEGRIA?
My family. My mom; she is my biggest inspiration and the one who taught me the most valuable word in business: persistence. My brother, who is my personal photographer and biggest supporter. My husband, my accountability partner, my best friend and biggest motivation. And tacos too.
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