Hello Zuidas - juli/augustus 2023

HELLOZUIDAS.COM JULY • AUGUST 2023

68

“LISTEN TO OTHER PEOPLE’S STORIES AND EXPERIENCES TO CORRECT YOUR PERSONAL BLIND SPOTS’’

SINAN ÇANKAYA CULTURAL ANTHROPOLOGIST

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Preface

PREFACE

Next issue [69] 4th of September 2023

Hello Zuidas invests in trees!

How we do that?

Through our sponsorship

NOT JUST A BOX TO BE TICKED

for Trees for All, we plant trees that restore existing forests.

Everything looks lovelier in summertime.

The light is warm, plants are flowering, trees are in blossom. What colour or colours do you associate with Zuidas? Did you know we have a rainbow staircase in

Lately I’ve been seeing a lot of coverage in the news and on social media about the

Zuidas? Or that the first edition of Pride

phenomenon of women judging other women and deliberately trying to take each

Cinema Zuidas was held here in June?

other down. Reading the articles about this issue reveals there’s no cut-and-dried

And that Hello Zuidas is celebrating Black

explanation for what’s driving this behaviour. But, my goodness, is it ever difficult to

Achievement Month again this year? We’re

root out. And if we women can’t even support each other, how can we ever get to a

happy to be working with local companies

place where people of different genders, cultures and backgrounds can all get along?

and residents to inject more colour and variety into our community. Is diversity and

In this issue we zoom in on Diversity & Inclusion: an important topic in the district and a

inclusion something you’re talking about in

new pillar in our own Hello Zuidas Foundation. We sat down with Sinan Çankaya – writer

your organization or at home? Let us know

and cultural anthropologist with a PhD on diversity in the Dutch police force – to discuss

your thoughts and what you would do to

it at Loetje in Zuidas. He generously took the time to set out all the sticking points and the

make the district more diverse. In this issue

stumbling blocks, both internal and external, that companies have to contend with. After

of Hello Zuidas, we offer some inspiration!

all the interviews we conducted for this feature, we can confidently conclude that this is a complex issue. And not just a simple box to be ticked if you happen to have a black or

OLIVIER OTTEN

brown employee working in your organization. Obviously, it goes way beyond that.

Managing director of Hello Zuidas

As always, this issue is packed with loads more stories! Also be sure to check out our calendar, filled with fun tips for you, your colleagues and friends to enjoy.

Have a wonderful summer!

ROMY LANGE Editor-in-chief Hello Zuidas r.lange@zuidaspublishers.nl

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Index

INDEX

24

36

06

32

48

08 Coverstory with Sinan Çankaya 12 Building the future 14 Share #Zuidas 15 Column 16 Got a Minute 18 Socialclub WTC Amsterdam 20 Zuidas Home Tour 22 PYGG

24 Agenda 28 Kontiki Beach Resort 30 MobieleHuismeester.nl 32 Inclusion and Diversity Special

47 Haven Lake Village 48 Architecture 50 Mobility 54 Sustainability 56 Property 58 Hello Zuidas 60 Memo Board 62 Meet the…

Cultural Anthropologist

A surprising waterside walk in Zuidas Social Media

by John Leerdam

What do Zuidas based companies do to promote inclusion and diversity?

Energizes WTC Amsterdam community

‘’Zuidas is a huge source of inspiration for me” ‘’Curaçao’s highly developed financial sector makes it a wonderful base of operations’’

Don’t miss it

Terence van der Valk runs a tropical paradise on Curaçao

Liasion between property managers, owners and investors

Intro with Marianne van Lochem 34. Vebego 36. Hello You – VU Pride Cinema Zuidas 39. Talk & Trust

41 Roots 42 Finance 44 Legal .

Inspire

ABN AMRO art and culture sponsorship policy intensifies focus on equal opportunities for women

A hidden gem near Zuidas Adore Research & Diagnostics Centre Major works at Amsterdam Zuid Station Calling all Zuidas: go plant-based and turn down the air con VU Main building turns 50: five decades of change New Members

Zuidas Updates Kebabman

Searching…

With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area.

The goal is to promote a district that has international appeal, and high quality working and living conditions.

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Coverstory

8

Coverstory

“LISTEN TO OTHER PEOPLE’S STORIES AND EXPERIENCES TO CORRECT YOUR PERSONAL BLIND SPOTS’’ Sinan Çankaya - Cultural Anthropologist

“Put your energy also into the people you’ve got, not the outsiders but the ones who

you just carry on with business as usual. But

are part of the system,” argues Sinan Çankaya. A cultural anthropologist by training,

this issue requires a longer commitment and

he sidestepped early on to do a PhD on diversity in the Dutch national police force.

setting aside money and resources. Only

Meanwhile he was also spreading his professional wings as a writer and university

then can people working on this actually get

lecturer at VU Amsterdam. And now he is working to raise awareness about diversity

anything done.”

and inclusion as a means to structural change.

So, what should companies You earned your PhD in 2011 doing

sometimes, so finally I decided to have

that are serious about this be

research on diversity in the national

white student trainees and young

doing to get diversity and inclusion

police force. How did that come about?

researchers do some of the interviews.

off the ground, in your view?

“My involvement started as part of a specific

That made some officers loosen up, whereas

“If you have a structural problem,

research project, set up after a wrongful

with me they’d been more tight-lipped. Of

you need a structural intervention.

conviction in the now-famous case of a

course, we’re talking 2011, when this issue

Workshops or training alone won’t have

murder in a Schiedam park. The police

wasn’t being taken all that seriously yet,

lasting effects, because the underlying

force recruited twelve critical thinkers to

and still being denied on many fronts. But

organization remains the same. So, what

take a look around the organization for

all the protests like Black Lives Matter and

does help? Policy changes, allocating

a few months and assess the situation.

the ‘Black Pete’ debate have created more

staff, implementing buddy or mentorship

Pretty quickly, I had misgivings about how

awareness around this problem. And also

programmes, pre-agreeing concrete

situations were being approached and

the documentary The Blue Family, about

targets and deadlines. Also, you often

handled. At that point, the open research

discrimination within the police force, has

see that diversity is about ‘those that still

wound up turning into my study on ethnic

come out since then. You can see there’s a

have to belong,’ or need to be recruited

profiling in street policing, in other words,

growing awareness now.”

Typically, those are minorities: women,

about who cops apprehend on the street

LGBTI people or people of colour. It is

and why. Even though the officers knew I

What’s your take on Zuidas?

important to keep doing this, but a radical

was doing this research, they still reverted

“I don’t know the area all that well, to be

different view on diversity refocuses on

to old patterns. There were even statements

honest, so a lot of it’s based on hearsay.

the people that ‘already work for the

to the effect that it would make sense to

Though some of it may be true, I’m sure.

organization’. These people need to

take the same people into custody. It was

Nevertheless, I am seeing that organizations

change too. Otherwise recruitment efforts

obvious that there was absolutely no self-

in Zuidas have become increasingly

will fall flat. So organizations need to

awareness about their own actions.”

active on diversity and inclusion, partly

change at every level: the managers, the

from the consulting requests and issues

senior executives, the HR departments.”

If you were doing this research today,

my colleagues and I are getting. I always

would your findings be different?

instinctively wonder: do they sincerely care?

Do you think companies in

“I was doing my interviews and observations

Because you do see commercial businesses

Zuidas are prepared to change?

with white officers and noticed they’d

using diversity and inclusion as window

“CEOs are clearly aware that they need

stutter or stumble over their words

dressing. It’s like a box to be ticked and then

to address the issue and want to do so,

Text: Romy Lange & Céline Boute • Photography: Marjolijn Tenge

9

Coverstory

but then the question is how do you

impossible for me not to think about what

from working class backgrounds. Equal

implement this down through every level of

that meant, in a negative sense. In contrast

opportunity is about more than a language

an organization? The challenge is creating

to that, my French teacher had a very

gap. I focus on social class and skin colour

a safe space so everyone enjoys coming

positive effect. She was upper middle class

as I think we don’t talk about that enough.

to work. It’s an adjustment and you have

and occasionally invited kids to her home,

Class exclusion is mainly racism based

to give people time for that. However,

which was an extraordinary experience

on skin colour. My career path has been

regardless of the time it takes, you need

for me. It gave me a love of the French

a lonely place sometimes. My parents no

action to change. To take Scandinavia as

language, to the extent that I went to France

longer understood what I was doing after

an example: women’s emancipation really

after leaving secondary school. I also got

university and that drove a wedge between

took off there because there were concrete

special treatment from the librarian. She

us, even though they were always very

policy efforts at every level.”

let me borrow more than the maximum

proud. That’s where the librarian and the

number of books and gave me early access

French teacher were really important.”

Who or what had a defining impact on

to the adult section. It’s those kinds of

your own academic or professional path?

interactions that define you at different

Is there anything else you would like

“There have been several defining people

levels, both good and bad.”

to say to readers of Hello Zuidas?

and moments in my life. That’s what my new

“What I would ask or urge people to do,

book is about. In secondary school, I had a

You mentioned that you’re working

is listen to other people’s stories and

history teacher who – as I discovered later,

on a new book. What is it about?

experiences to correct your personal blind

while writing my first book – was chair of

“It’s about being a ‘class migrant’. I

spots. This issue will always be fraught and

the Centrumpartij, a far-right political party

always say I’m an immigrant who never

uncomfortable because you’re confronted

at the time. I wasn’t very politically aware

immigrated, because I was born here. But

with your own thinking or things you didn’t

as a teenager, but he was always making

I am still a class migrant. I grew up in a

know. But as you get to know more, you

these vague asides about foreigners. It was

low-income neighbourhood with people

gain understanding and empathy.’’

“This issue requires a longer commitment and setting aside money and resources”

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Building The Future

BUILDING THE FUTURE

A SURPRISING WATERSIDE WALK IN ZUIDAS Even in Zuidas, water management is a challenge. For example, the passenger tunnel at Amsterdam Zuid station has been flooded at times. But there are also some more pleasant surprises. They even include a mini polder, at the heart of Zuidas. Want to know more? Take a stroll and do the Water Walk (‘Ommetje Water’), an audio tour (in Dutch).

12

Building The Future

Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 50 65 contact@zuidas.nl www.zuidas.nl Follow on zuidas @zuidasamsterdam

In 2015, videos appeared on social media of

Water audio tour, we give you a surprising

exactly where you can find the mini-polder

passengers wading through the passenger

insight. For example, what do you make of

in Zuidas and be able to point out ‘the

tunnel at Amsterdam Zuid station in wellies.

the underwater storage areas the size of

peeing woman’ – and much more. On a fine

Not everyone was prepared for the extreme

a swimming pool, or the so-called wadi’s

summer’s day, you might even take a dive

rainfall and some removed their shoes in

(water drainage channels)? Find out for

from the ‘slimme steiger’ jetty at the Nieuwe

order to reach the platform without getting

yourself in our carefully devised audio tour.

Meer, the ninth (bonus) location on the

their feet wet. This was not the first time that

audio tour.

Zuid station was flooded: it also happened

Walk with audio tour

in the passenger tunnel in 2014. Although

In the Ommetje Water audio tour, we

The whole walk will take around 90 minutes

it was an unusual sight, it was not really a

take you to eight locations, including the

to complete, or slightly longer if you

surprise: Zuidas has a lot of paved surfaces,

Nieuwe Meer lock and the Buitenveldert

include the Nieuwe Meer bonus location.

and in a heavy downpour, there are not many

cemetery. You will not only learn all about

You can also do it by bike, in which case

directions for the water to go. We come up

water management, but also about the

it will take around 45 minutes. Make sure

with all kinds of solutions in our attempts to

wonderful system of reservoirs, polders,

you take some photos en route and share

drain away excess water, but these solutions

pumping stations and culverts. When you’ve

them on social media, with the hashtag

are not always visible. In the Ommetje

completed the audio tour, you’ll know

#ommetjezuidas.

What do you need for the audio tour?

You can listen to the audio tour on your phone.

To do this, go to www.zuidas.nl/ommetje-water or scan the QR-code.

You will also need: • A mobile telephone with internet and charged battery • Headphones or earbuds • On your phone, switch on location under privacy and browser settings Fancy another walk? Why not also do the Art, Green or Architecture walks (in Dutch)? All available via www.zuidas.nl/ommetje

Photography: Jan Vonk

13

Social Media

SOCIAL MEDIA

@seenthroughwilly ...#zuidas # studentexperience @zeilvrijheid

@inside_by_melia As its namesake suggests, traditional Spanish food INNSiDE Amsterdam’s @cielo.amsterdam

@josvandalfsen ...#Zuidasdok...

can be enjoyed from 65m high and in view of a brilliant skyline.

@sammihxoxo @mxlxkxk

Brunch time! ... @johannahelenagy @haye_jc

Blue skies in Amsterdam

❌❌❌

#ModernAcrvhitecture

Dakterras ...

@britneysherrilynn Ferilli’s Specialità Uptown

FOLLOW

14

@doppiozuidas

@enjoy.amsterdam

@jebuurmeisje

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The Valley is the international

Dit gebouw is ontworpen als een

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award winning highrise ...

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hellozuidas

For employees of companies who are

Download the Hello Zuidas City App

@HelloZuidas

member of Hello Zuidas, it is possible to

Hello Zuidas has an app that allows you

@hellozuidas

join our LinkedIn group or link as a contact.

to flip through all the Zuidas news!

Column

COLUMN

NOTHING IS INEVITABLE UNTIL IT HAPPENS. A.J.P. Taylor

Dear readers, Over the past year I have taken you along into my world, to experience Amsterdam, the Netherlands and our Kingdom through a culturally diverse lens. I believe the issues I have raised are also relevant in Zuidas and more broadly.

As one of the three people laying the groundwork for the National Museum of Slavery, I can state that there is still much to be discussed. The museum is slated to open its doors in 2028. Until then, we will keep talking with people throughout the Kingdom. The consultations we are holding in some twenty cities around the country are meant to build support, inform and mobilize people and stimulate them to take initiatives of their own.

The approach Peggy Brandon, David Brandwagt and I are taking to this project has been indescribably emotional and raw in its intensity. An approach never before taken to the creation of a museum. The post-Black Lives Matter era has given a whole different impetus to diversity and inclusion. And in the process has shown us why it is imperative to always keep an open mind to new angles. Diversity and inclusion is not just an interesting concept or experiment, it also has tangible, immediate results.

Lonnie Bunch, founding director of the National Museum of African American History and Culture, said: “What does it take to do the impossible?” This museum in Washington D.C.

John Leerdam is a Dutch film and theater director and former politician. He was a member of the parlement for the Partij van de Arbeid (PvdA) from 2003 to 2012.

wound up costing 540 million dollars. Now it welcomes 3.4 million visitors a year. The museum is a stunning and awesome achievement. Educational, unvarnished, healing and challenging. “A must-see for everyone!” I hope that we as a team will also be able to build something extraordinary and to turn talk about diversity and inclusion into reality. We do care and we will always care.

I hope you have enjoyed my musings and contributions. It is up to all of us to keep forging ahead. Diversity is here to stay! So, let’s dare to be different, let’s dare to reshape the city of Amsterdam, the Netherlands and the entire Kingdom.

Thank you for all of your messages.

Thank you for your hard work.

Thank you for your humour.

Thank you for all of your suggestions.

See you soon, John Leerdam

Photography: Nestor Tsakirakis, Studio Klijn

15

Hello People

HELLO PEOPLE

GOT A MINUTE? Inclusion and diversity have been hot topics in Zuidas for some time and companies are increasingly taking note. And rightly so, because these issues matter deeply to many people. We all have qualities of our own and should have the chance to tap into them fully. Recently, we braved the lunchtime rush to ask local professionals what their employers are doing to promote inclusion and diversity.

Oguz Aslay (age 34) works at Rabobank “I’ve been working for Rabobank for a year and a half now and recently moved to the Netherlands. I’ve noticed that this country is pretty user-friendly for people with disabilities. Roads are made to be accessible for wheelchair users, for example. It would be nice if people could maybe think twice before using office lifts at high-traffic times and give priority to those who actually need them. I also think it would be good if the community paid more attention to what people with disabilities are dealing with, so their colleagues are more aware.”

16

Hello People

Marina (age 32) & Siarhei (age 37) both work at an IT firm in WTC Amsterdam Marina: “Comparing the Netherlands to the country where I’m from, the difference is huge. For one thing, facilities for people with disabilities are very good. Public areas are always accessible and there are lifts people can use.”

Siarhei: “Diversity and inclusion are things everyone should care about.

People should be less afraid to share their experiences and feelings. You can’t see what someone has been through, so never judge a book by its cover.”

Erena freelance developer in WTC Amsterdam “Coming to work in Zuidas was an adjustment at first. But I’ve settled in now.

As a woman, you really count here. I think companies still have some big strides to make on diversity and inclusion, though, but more in terms of how they organize things internally, not the people you see walking around here.”

Sjoerd (age 25) works at Royal Bank Of Canada “I think our office is doing a good job on inclusion and diversity. Our team consists of ten people, three of whom are women. For a bank, it’s a decent score, I think. That said, we are always looking at how we can even things out more. I guess it’s a matter of time. I think we do need to do more about diversity in management, but that will take even longer. Twenty years from now, the corporate sector will probably be much more diverse and inclusive. It’s only natural that it is a gradual process.”

Text: Isabel Kok • Photography: Caily Bobbie Jo

17

Business In The Spotlight

SOCIALCLUB ENERGIZES WTC AMSTERDAM COMMUNITY Just under a year ago, Annemarie Engels and Eva Diks launched WTC Amsterdam’s

as well. “Working from home led to a parallel

very first Socialclub. As community managers for CBRE Property Management, they

new trend of the office-as-clubhouse”,

keep tenants up to date and organize four yearly themed weeks packed with a range

Annemarie says, “as a place where people

of fun, educational and recreational activities. With the stellar success of this year’s

get together and where creative ideas take

first two theme weeks, they’re seeing a real, burgeoning sense of community.

shape.” According to Eva, “Meeting in-person is better than getting stuck in your own

Having worked hard since last September

in Zuidas. Combining a respective fifteen

bubble. We set out to reinterpret the classic

to lay the foundations for the Socialclub, the

years’ industry experience doing events at

office building in a way that is fun, social and

two saw their efforts rewarded the beginning

the Johan Cruyff ArenA and elsewhere, and

serves the community.”

of this year at the official kick-off event

twenty years as owner and head of an events

with the attendance of 400 WTC residents.

agency, Annemarie Engels and Eva Diks have

From organizers to facilitators

Offering a first taste of the vibrant future in

now teamed up with tenants to make these

The community management duo are

store for WTC Amsterdam and NoMA House

two office buildings great places to socialize

fulfilling their remit by putting together

18

Business In The Spotlight

Eva Diks & Annemarie Engels

a schedule for the year and social weeks

to nine, for which we then facilitate a space.

involved.” Tenants of WTC Amsterdam

around themes connected with art and

In the end, the Socialclub is meant to be

and NoMA House are also being brought

culture, networks, health and well-being,

organized for, by and with tenants.”

together through cross-overs with business clubs in Zuidas and activities around

fun and relaxation, and food and music.

Currently, their main focus is on building a

Tight-knit community

shared interests. Despite enthusiasm from

presence and getting the word out. “As you

Initial responses have been largely

other companies, the duo stress that this

talk to more people you find out what’s on

favourable. The main challenge, the two

programme is for tenants of these two

their minds and which ideas get traction.

women say, is catering to the wishes of all

buildings only.

Going forward, we’re hoping to create sub-

300-plus individual companies in the WTC

communities of tenants around specific

Amsterdam. Eva: “We schedule things all

The next Socialclub week is ‘Back to Work

themes and step back as organizers to

week so there will be something fun to

Week’, from 11 to 15 September. Eva: “We’ve

become more like facilitators”, Annemarie

do for people who come in on different

done up the social room and the table

continues. The Socialclub will also have its

days. Next to that, in December we set

tennis is a big hit, so we’re capitalizing on

own app to connect tenants with shared

up an ambassadors club of tenants who

that with a tournament this September.

interests, such as playing padel or doing yoga,

meet with us to brainstorm ideas for

There are also plenty of other activities

so they can form their own communities

theme weeks. They know best what their

scheduled. So, if you are a tenant of the

and arrange get-togethers. As an example,

colleagues want.” Annemarie adds that,

WTC Amsterdam or NoMA House,

Eva says, “During a yoga session in the WTC

“At the end of every social week we send

sign up for our newsletter!”

Amsterdam one of the participants stood up

out a survey to get immediate feedback

and said a colleague of theirs teaches yoga,

for future reference. Aside from the

too. We can then put our heads together to

ambassadors, we’re seeing that tenants

work out a fixed yoga time, say from eight

are really doing their best to get colleagues

Text: Celine Boute

Sign up to stay informed of all Socialclub activities in WTC Amsterdam (only accessible for tenants)

19

Zuidas Home Tour

ZUIDAS HOME TOUR

“Zuidas is a huge source of inspiration for me”

Name

Rawaz Salaye

Age

30

Rawaz Salaye first came to the Netherlands with his family after fleeing war-torn

Hobbies

Iraq, and he spent his childhood in Den Bosch. When he was 12 and the area was once

Tennis, running, fitness, reading

more safe, Rawaz’s parents decided to return home to Kurdistan. But the lack of good

books, art, museums, walking,

schooling, jobs or prospects of any kind in his native country drove Rawaz back to the

cigars and drinking espresso.

Building Gershwin Brothers

Netherlands, alone, at the age of 16. Fluent in Dutch, he was able to enrol in an MBOlevel secondary vocational course and held down various side jobs to pay for housing

Favorite spot at home

and expenses. In early 2017 he got a job in Amsterdam. That was when Rawaz first

My balcony.

discovered Zuidas. One look, and he was sold...

Favorite spots in Zuidas Football fields opposite the VU, BLCK and the Gustav Mahler square.

20

Rawaz Salaye lives in Gershwin Brothers

Zuidas Home Tour

Do you remember when

Eventually, you wound up living here!

you first saw Zuidas?

How did that come about?

“When I came to live in Amsterdam I was

“After working in the ITO tower for three

sharing a small place with five flatmates, so,

years, I got on board with a start-up

as you can imagine, I went out whenever

outside Zuidas. As a shareholder I set up

I could. That’s how I got into walking.

the finance and IT divisions and helped the

Mainly I would walk along the canals and

recruitment agency with its FTEs, business

admire the architecture of Amsterdam,

plans, organizational culture, customers

always daydreaming about living in one

and of course turnover. There came a

of those beautiful houses someday. On

point when I wanted to strike off on my

I have to laugh at it myself too – but that’s

the way to work, I always had to change

own. As I was setting up my own business,

just who I’ve always been! In the evenings,

at Zuidas. Even though I was familiar with

I also gradually started looking for a new

after a long day of work, I head out and

Amsterdam, Zuidas was new to me. I was

place to live. I wanted a practical location

think about my plans for the future and

bowled over. Every time I passed through

from which I could travel easily if needed.

take inspiration from everything I see. The

Zuidas, I stared in amazement at all the

But also something more comfortable

energy of this place and all the big names

buildings, and of course at the people, too.”

and nicer. In the end that led me back

that are based here, its international

to Zuidas, so now I live in an apartment

dimension yet intimate feel, the diversity

What was it about Zuidas

in the Gershwin Brothers, opposite

of people, and now even a residential

that stood out to you?

Loyens & Loeff. I’ve lived there for going

neighbourhood, make Zuidas as a whole a

“There’s so much happening here. It felt

on two years, and my finance, IT and HR

huge inspiration for me.”

like such a cool place to me! At some point

recruitment firm has been up and running

I started dreaming about getting a job

since February 2022.”

or living in Zuidas. I could totally picture myself here. And then, completely by

How do you like living here?

coincidence, not even three months after I

“Zuidas really feels like home now. I walk

started in Amsterdam, I was offered a job at

to work, get my hair trimmed at Rob

a major international recruitment agency

Peetoom, work out at Clubsportive and

based in the ITO tower in Zuidas. I worked

usually go to BLCK for coffee. And I still take

there for close to three years and felt at

walks, but now it’s mostly around here.

home there. At lunchtime I’d grab a ‘Zuidas

Some of the neighbours and businesses

sub’ at Dicky’s and in the evenings, we’d go

know me by now, always with an espresso

out for drinks with colleagues.”

in one hand and a cigar in the other. I know,

Text: Romy Lange • Photography: Caily Bobbie Jo

21

Business In The Spotlight

Nacha de Jesus & Frank Lammers

22

Business In The Spotlight

“Curaçao’s highly developed financial sector makes it

A WONDERFUL BASE OF OPERATIONS” PYGG is a Curaçao-based boutique investment firm specializing in investment banking, wealth management and corporate services, catering to both private and corporate clients. Co-founder Frank Lammers and Corporate & Fund Services Director Nacha de Jesus told us what makes Curaçao the ideal location for operating their business, investing and enjoying life.

Adventure

“From setting up and listing funds on the

for investments in or from Curaçao”,

Co-founder Frank Lammers first got

Dutch Caribbean Securities Exchange

Nacha observes. “It may concern

acquainted with Curaçao during a

(DCSX) and raising capital, to managing

residential and commercial real estate,

business trip in 2001. “Straight off, I

investment portfolios for wealth

but also from companies for expansion

thought to myself: wow, this is a place

management clients.”

into the Caribbean and South America.

I’d love to return to one day.” Frank was

Fiscal incentives to attract start-ups in

working as a manager at Fortis Bank

Standing out from the crowd

combination with a high quality of life,

at the time, but when an opportunity

PYGG is headquartered in Willemstad,

make Curaçao an attractive location for

arose to become CEO of MeesPierson

where Nacha de Jesus joined as the firm’s

young professionals & entrepreneurs,

on Curaçao in 2006, he didn’t need to

new Corporate & Fund Services director

as well as for investors looking for

think twice. From there, he went on to

this January. Though born and raised on

alternative investments.”

several different technical, commercial

Curaçao, she moved to the Netherlands

and leadership roles, until finally deciding

to do a degree in tax law and wound up

Diverse spectrum of services

to start out on his own in 2019. “An old

staying for twenty years. She returned to

With its diverse range of services, PYGG

acquaintance rang proposing to set up a

Curaçao 13 years ago. “Curaçao is a good

differentiates. Frank: “We help people

family office here in Willemstad. I’d been

location to operate from, as there’s a

with a whole spectrum of financial goals,

itching to start something for a while, so

highly developed financial sector”, Nacha

including fund managers looking to setup

that grabbed my fancy straight away.”

says. “Geographically, it’s also a good

and run an investment fund at affordable

base of operations for doing business

costs, entrepreneurs looking for a foothold

Corporate and private clientèle

with South America, Europe (through

in the region, company’s looking to list on

By putting words into action, PYGG was

the link with the Netherlands) and the

a recognized alternative stock exchange,

established in 2019 as ‘one-stop-shop’

United States.” Frank likewise sees all

and affluent or wealthy families looking for

helping private and corporate clients

kinds of advantages to being based on

help with management of their assets.”The

with reaching their financial goals. The

Curaçao: “We stand out from the crowd.

firm specializes in administrative matters

name of ‘PYGG’ alludes to the orange

And the clients we work with from around

and local requirements for property and

clay used in medieval times to produce

the globe, often already have a link with

business owners “Not many firms combine

earthenware plates and pots in which

Curaçao or the wider Dutch Caribbean”.

so many areas of expertise under one roof”,

valuables were kept. Pronounced

Nacha says. “That allows us to rapidly shift

identically to the English word ‘pig’,

Growing demand for investment

gears and keep in touch with our clients

this led to demand for porcine-shaped

opportunities on Curaçao

personally.”

vessels. Better known as piggy banks.

Rising interest rates and high real estate

“The piggy bank symbolizes financial

prices in other markets such as in the

literacy which ties in nicely with the

Netherlands help to fuel interest in island

services PYGG offers”, Frank continues.

real estate. “We see growth in demand

Text: Romy Lange & Lysanne Wilkens • Photography: Influence Through The Lens

PYGG 433G+69H, Julianaplein Willemstad, Curaçao +599 9 843 27 36 WWW.PYGG.NL

23

Agenda

AGENDA

JULY & AUGUST 2023

6-7 July

VU PLANETARY HEALTH CONGRESS @ Koningszaal ARTIS

3-4 July

5 July

How are human activities affecting the

VU AIMMS FESTIVAL

ROOFTOP MOVIE NIGHT

planet, and how will that affect the future?

@ Hotel Zuiderduin

@ Amsterdam-Zuidas

This conference takes a closer look at four

This summer, VU Amsterdam hosts

With a film TBD by audience poll, this

aspects – soil, water, nutrition and humans

the first-ever AIMMS festival, featuring

evening comes complete with popcorn,

– that play a pivotal role in our own and our

an inspirational two-day programme

drinks and blankets. This event is for

planet’s health. www.vu.nl

introducing innovative workers to a

residents only. Students from all Student

variety of the university’s industrial

Experience locations are welcome. Tickets

partners. Devoted to matching prospective

scanned at the door.

employees with potential new employers,

www.rooftopmovienights.com

the festival offers a range of activities on both days to connect you with them! www.vu.nl

8 July

VUNZIGE DEUNTJES FESTIVAL @ Amsterdamse Bos, Amstelveen

24

7-8 July

Get down and dirty in Amsterdamse Bos

THE BEST OF DE AMSTERDAMSE ZOMER

during the 10th-anniversary edition of the

@ Olympic Stadium

the filthiest tunes! Expect famous names

Featuring an impressive line-up, this annual

like Bilal Wahib, Broederliefde, Cristian D,

city summerfest at Olympic Stadium is the

Frenna, Ronnie Flex and many more. Check

place to hear great music, dance the night

out the website or Instagram for the full

away and enjoy fabulous fare by star chef

line-up and updates.

Joris Bijdendijk. www.olympischstadion.nl

www.vunzigedeuntjesfestval.nl

capital’s one-and-only festival devoted to

Agenda

9-10 July

MODEFABRIEK @ RAI The biggest fashion trade event in the Benelux, this is where the fashion industry comes together to get inspired.

10 July, 11am-1pm

ZOMERFEEST ZUIDAS @ Zuidas Community Garden

1-6 August

Children and teachers from the Amsterdam

PRIDE AMSTERDAM FESTIVAL

International Community School pay a last

@ Amsterdam

visit to the Zuidas Community Garden on

Get ready for a Pride week packed

10 and 11 July, when they say goodbye to

with all kinds of events and loads to

this spot after two years of working on the

experience, including the colourful

garden. Older residents of Buitenveldert

boat parade throughout town and

and Green Business Club Zuidas members

celebrations on the water, concerts,

are also invited to this summer party.

outdoor cinema, block parties and more.

www.rai.nl

https://pride.amsterdam

22-27 August 12-13 August

WORLD CINEMA AMSTERDAM 2023

COMIC CON AMSTERDAM

@ Rialto De Pijp, Rialto VU and other locations

@ RAI

See the world, feel the world, meet the world. Emotions take

Meet your favourite movie stars and enjoy a wide mix of activities from

centre stage at the next edition of World Cinema Amsterdam. No

photo shoots to panel discussions to retro video game sessions. If you’re

matter how different living conditions around the world may be,

a TV and game-world superfan, you won’t want to miss this action-

and however much cultures, customs, norms and values diverge,

packed event! www.comiccon-europe.com

people everywhere experience happiness and grief, excitement and boredom, good fortune and setbacks, and justice and

July - August

inequality. This summer brings these emotions to the big screen in

ARTZUID ART CAMP

Amsterdam. The first titles have already been announced, so check

@ Buurthuis Lydia

the website for details. www.worldcinemaamsterdam.nl

Would you like to see your little ones make arts and crafts like real artists?

The Artzuid art camp takes place during the summer and is open all weekdays from 9am-4pm for kids aged 5-11. Book your spot now! www.artzuid.nl/artcamp

25

Agenda

25 September

GREEN BUSINESS CLUB ZUIDAS 2023 CEO BREAKFAST @ RAI Amsterdam Once a year, Green Business Club Zuidas members meet over breakfast to discuss ongoing projects, exchange experiences and think about shared ambitions for further greening enterprises in Zuidas and the district itself. This year’s gathering will be hosted by RAI Amsterdam on 25 30 July - 5 August

12 & 18 September

WORLD GYMNAESTRADA 2023

WORKSHOP: BUSINESS ENGLISH

@ RAI & Olympic Stadium

@ Taalcentrum-VU

The World Team is an international team of

English fluency is crucial in international

gymnasts from every corner of the globe,

business. Would you like to communicate

and this week they’ll be showcasing their

more effectively with your English-speaking

skills in a programme emphasizing dance

clients? Taalcentrum-VU’s language

and music. www.olympischstadion.nl

experts are here to help! Our Business

September. www.greenbusinessclub.nl

English workshop will boost your fluency in no time. The workshop covers two full days, from 9.30am to 4.30pm. Register now at: www.taalcentrum-vu.nl/zakelijk-engels.

Daily

TAKEAWAY SANDWICHES @ Happyhappyjoyjoy New at happyhappyjoyjoy: takeaway sandwiches! Between noon and 2pm daily you’ll find a wide assortment of sandwiches to choose from, with fillings Friday 25 August

including chicken teriyaki, mackerel bánh

FRITS FRIDAY

mi, spicy tuna tofu and char siu pork, so

@ Strandzuid

you can grab your favourite on the go!

Come raise a glass and bust a move with

www.happyhappyjoyjoy.asia

‘Frits Friday’ at one of the best terraces in Zuidas. On Friday 25 August Frits is celebrating summer at Strandzuid’s ultracool urban beach. Featuring four separate areas with music, great drinks and snacks and loads more entertainment, get ready

Every day till 9pm

for a stellar sun-drenched Friday happy

SUMMER TERRACE

hour. Get your tickets at: www.fritsfriday.nl.

@ Manhattan Lounge Bar The Manhattan Lounge Bar terrace has

Hello Zuidas is also present and has a

reopened for summer! It’s the perfect spot

number of tickets available for Hello Zuidas

to relax for an al fresco burger and chips or

members! More information will follow.

a refreshing drink. www.manhattanbar.nl

26

Agenda

AGENDA 11 - 20 August 2023

GRACHTEN FESTIVAL

16 August 2023

OLAIÁ MUSIC & ROXANNE HARTOG Zuidas Botanic Garden - 12.30pm Olaiá Music is an independent platform promoting

15 August 2023

Brazilian pop music in Europe. Founded by

SEPTIMENTAL ENSEMBLE

Breno Virícimo, a Brazilian musician based in

Tower Ten – corner of Beethovenstraat

the Netherlands for over ten years, Olaiá mounts

/Strawinskylaan - 12.30pm

original productions and organizes recording

A young and energetic chamber music

sessions, artist residencies and concerts paying

ensemble of students from the Amsterdam

tribute to the Brazilian indie music scene.

Conservatory, SEPTimental Ensemble takes a fresh and listener-friendly approach to the established classical music repertoire.

Especially for Hello Zuidas members, the SEPTimental Ensemble will give a concert at Loyens & Loeff on Tuesday 15 August at 5 pm. Save the date!

17 August 2023

DRY RIVERBED TRIO George Gershwinplein - 12.30pm The Dordrecht-based Dry Riverbed Trio plays a powerful mix of rockabilly, country and blues, transporting audiences straight back to the mid-20th century.

With their stellar performances, the band never ceases to amaze fans, and what its members lack in age they more than make up for in experience.

27

Business In The Spotlight

TERENCE VAN DER VALK RUNS A TROPICAL PARADISE ON CURAÇAO Terence van der Valk is the owner of Kontiki Beach Resort on Curaçao. Having succeeded his parents in 2013, he and his brother and sister are responsible for further developing this piece of tropical paradise.

Those who recognize the surname may think

if I wanted to follow the pattern or maybe

My dad thought it was time I got a job.

Terence was always destined for a career in

do something radically different”, he

He was in the process of establishing

hospitality. As the fifth generation of the Van

explains. Wanting to keep his options open,

a Van der Valk location on Bonaire

der Valk family to work in the eponymous

Terence studied hospitality business and

and needed me to come over for two

hotel chain, he is following in the footsteps of

management at De Rooi Pannen school in

months to support the team.” Terence

his parents, who moved to Curaçao to open

Breda, while also working at Van der Valk in

agreed. “I had the advantage of having

a beach resort in 1989. Terence grew up on

Nuland on the side to learn the ropes of the

grown up in the Caribbean, speaking

the island and from the age of 12 started

family business. After graduating, he did

the language and understanding the

helping out in the family business on a

a six-month traineeship at Renaissance in

culture. But I was still young, and

regular basis. “Any time things got busy, I was

Amsterdam and then went backpacking in

suddenly there I was, heading up 200

expected to lend a hand. Conversations at

Australia for three months.

people. It was a massive challenge,

home tended to revolve around the hotel, so

but also an excellent education.” Two

I just naturally learnt all about improving the

Pivotal call

months wound up stretching into two

guest experience, service and quality.”

What changed everything was a

years on Bonaire. Terence spent a few

telephone call Terence got from his

more months working at Van der Valk in

But Terence never assumed he would

father on his return. “He wanted to know

Hoorn before returning to his own home

take the Van der Valk road. “I wasn’t sure

‘Are you ever coming back to Curaçao?’

island in 2013.

28

Business In The Spotlight

Terence van der Valk

Tropical paradise

from the guest lodges. The resort’s most

extend the elegant feel of the Luxury Suites

Terence’s parents had long owned two

recent addition is the Luxury Suites, just

to the rest of the resort.”

places on Curaçao: the Plaza Hotel and

finished in December. “Unique features of

Kontiki Beach Club. After selling the hotel

our Luxury Suites are the spacious rooms,

These days, Terence runs Kontiki Beach

in 2006 they shifted focus to the beach

plunge pool and view of the Caribbean.

Resort with his brother and sister. “We each

club, growing it into a full-fledged resort

Whether you’re in the shower, cleaning

have our own responsibilities and respect

that embodied the tropical island vibe

your teeth or lounging on the sofa, you can

each other’s territory. Working with family

within a luxurious setting. “We wanted to

dream away with a view of the sea.”

is nice”, Terence confirms, “because you can lean on and trust each other, though

create a tropical paradise. That shaped the whole interior layout and styling, from the

Ongoing improvements

I’m also less inclined to mince words with

limestone floors and salt water swimming

With the splashy new suites completed, it’s

them than with the rest of the team. The

pools to the tropical gardens and design of

time to tackle the rest of the resort. The

hospitality world can be fierce, after all, but

the timber cottages.”

next step is upgrading the existing rooms

all in all we have a blast together.”

and merging all the catering facilities.

Also part of Kontiki Beach Resort are

“We expect more demand for all-inclusive

Cabana Beach and Mood Beach, two

holidays in future and are gearing the

lively beach clubs just a stone’s throw

resort towards that goal. We also want to

Text: Romy Lange & Lysanne Wilkens

Kontiki Beach Resort Bapor Kibra z/n 1000 Willemstad Curacao +599 9 465 16 00 reservations@kontikibeachresort.com www.kontikibeachresort.nl/en

29

Business In The Spotlight

Duncan Nicolaas

30

Business In The Spotlight

MOBIELEHUISMEESTER.NL

Liaison between property managers, owners and investors Although graduating with a degree in marketing

and work for various large international real estate

management, initially Duncan Nicolaas spent

management companies, supporting them with

a few years helping out in his stepfather’s

their building management on site. And for large

plumbing business. This experience and the

healthcare institutions as well.”

following years in various functions in the mechanical engineering honed not only his

Skilled manpower

technical knowhow but also his commercial

MobieleHuismeester.nl has been growing at a steady

skills. Both came in handy in his further career

clip and a large share of its employees are highly

and last professional job as an asset manager

skilled men over the age of 50. “These guys come

at a large real estate firm. And it was there that

to us from all over, also through the UWV Employee

he discovered a gap in the market for what he

Insurance Agency. Why should they have to sit at

describes as ‘mobile landlords’. His company

home, unemployed, when they’d love nothing better

MobieleHuismeester.nl was launched soon after.

than to work, and have so much knowledge to offer?

Starting out with small jobs for homeowners’

We’re happy to have them and typically it pays off.

associations, his clientele has since expanded to

They are routinely on-site for a half or full day per

include large real estate players.

week, or in some cases full time. This is much more economical for our clients than having a technician

Broad view

or contractor come round for every little issue. After

“We are the liaison between property managers,

all, you’re not going to call in expensive repairmen

owners and investors”, is how Duncan explains

just to screw in ten light bulbs. At the end our added

what his company does. “Being on-site on a regular

value by being frequently on location and carrying

basis gives us a broad view on properties, so often

out small repairs at the same time, results in lower

we’ll see and can resolve issues before they’re

service costs and more comfort for tenants.”

even reported. MobieleHuismeester.nl jumped into a gap in the market that no one else had seen eight years ago. From starting out with a single van and landlord, now we employ sixteen people

Text: Romy Lange • Photography: Céline Boute

MobieleHuismeester.nl info@mobielehuismeester.nl +31 (0) 85 235 02 35 Rouwkooplaan 22 2251 AP Voorschoten

31

Inclusion & Diversity Special

INCLUSION & DIVERSITY SPECIAL

RAINBOW STEPS foster connection and recognition in Zuidas

32

Inclusion & Diversity Special

From the day Marianne van Lochem visited the Delta Works artificial island of Neeltje Jans as a child, she knew she was born to be an architect. After working in a monodisciplinary architecture firm for several years, fifteen years ago her career path led her to Arcadis, a multidisciplinary firm where she holds a job she loves. As technical manager for the Zuidasdok program organization, Marianne is always thinking about and shaping ways how architecture can contribute to our social landscape. One of her most recent contributions is the ‘Rainbow Steps’ at Zuidplein.

What was the idea behind the Rainbow Steps, and how did the concept take shape?

“It started with a sentiment. In 2020 Amsterdam was experiencing a turbulent time with several violent incidents towards queer people. People responded by flying pride flags on a large scale.

This gave me a definite sense that as a community Amsterdam had

Marianne van Lochem

grown. It signaled that so many people felt outraged over senseless violence and wanted to express their solidarity. In those days the

What has the response been?

city decided it wanted to accomplish a permanent pride flag, and

“We got loads of enthusiastic reactions, but the nicest compliment

of course Zuidas is a brilliant place to do that.

for me personally was one I got from a fellow architect. He said, ‘Marianne, that rainbow canopy is brilliant. Among the largely grey

The massive building activities of Zuidasdok make the area

buildings it is like a poppy from the concrete.’ ”

potentially confusing for travelers to navigate. Since 2017 a glass canopy over a staircase has been signalling the new location of the

What projects are you working on at the moment?

taxi stand and tram and bus stops. When I started talking to the

“As the technical manager I am leading the design team working

city about a permanent spot for a rainbow flag, the idea arose to

on the creation of the new Amsterdam-Zuid station. One project

use this staircase for that purpose. My conviction as a designer is

we’re currently working on is The Transformer, exploring if existing

you don’t have to do much. We applied colours to the glass and the

materials can be reused to create new designs.”

sun does the rest.

Where did your passion for architecture start?

What is the message you want to send?

“Honestly, I’ve always felt like my passion for architecture is innate.

“The rainbow colours form the spectrum of light. Without light in

For a while, though, I felt conflicted about the profession I was

all its aspects we cannot live on earth. On a sunny day rainbow

working in, because the architecture world is populated mostly

colours appear on the stairs under the canopy. This cheerful

by men. I felt a deep connection with this world and that even

pattern changes with the path of the sun and it affects all people

led to doubts about my identity as a woman. Nowadays there are

who walk on those stairs. Sometimes you need a little help to

many more women working as architects. It is important that the

recognize the beauty in a stranger. To see you are surrounded by

world we live in is not only shaped by men, but also by women.

all sorts of colourful people creates a sense of connection and

The Zuidasdok program offers me an opportunity to do so, and to

thus safety.”

inspire others along the way.”

Text: Isabel Kok • Photography: Marjolijn Tenge & Michel Kievits

33

Inclusion & Diversity Special

INCLUDE DIVERSITY!

Roy Budjhawan

34

Inclusion & Diversity Special

Save the date!

INCLUSIVITY 23 From 11 to 15 September 2023, Socialclub WTC Amsterdam is celebrating Back to Work Week with a varied programme of activities for As head of Impact at Vebego, Roy Budjhawan is responsible for sustainability

everyone working in the WTC office

strategy and policy. On joining the facilities services provider two years ago, Roy was

complex. One you won’t want to

tasked with developing a new impact strategy centring around fair employment and

miss is Vebego’s INCLUSIVITY 23, a

economic growth with targets for horizontal and vertical diversity and inclusion.

compact session designed to inform,

Roy’s efforts to shape a diverse and inclusive workplace at Vebego are driven in part

inspire and activate around the topic

by his own experiences. Though often a point of interest, his cultural background

of inclusion, taking place in the WTC

also confronted him with some challenges. “I’ve hugely invested in D&I, not least

auditorium on 14 September. Want to

because of my role as chair of InclusieNL. Besides focusing on D&I within Vegebo,

attend? Send an email to Sven Bloem

we’ve also supported other organizations in Zuidas to assess their D&I policies and

at: sven.bloem@vebego.nl or sign up

evaluate their workforce perceptions. Based on that, we’ve drawn up a number of

at www.inclusivity23.nl.

recommendations to help employers get started down this road.”

Work(able)places for all

want to comply with EU regulations. In fact

vital from a business perspective as it can

With over eighty years in business,

they are an explicit part of the Corporate

be the key to more innovation, increased

Vebego employs 40,000 people across

Sustainability Reporting Directive’s (CSRD)

flexibility and, ultimately, better financial

the Netherlands, Belgium, Germany and

Social section (topics ‘Own workforce’,

performance.”

Switzerland. Specialized in cleaning,

‘Workers in value chain’ and ‘Affected

landscaping, facility management and

communities’). Most companies in

Partners wanted!

health services, the company has been

Zuidas will have to be compliant by

To reach the goal of 30% disadvantaged

driven by inclusive values from the start.

2025 at the latest.”

workers by 2030, Vebego is looking for partners, also in Zuidas. “This is a

“We believe in the power of differences”, Roy explains. “Our family-owned business

Managing differences effectively

significant step employers can take

should be a place where everyone is

According to Roy, increasing workplace

towards the CSRD’s Social component.

enabled to deploy their talents, regardless

diversity has led to a growing realization

Vebego can support by taking care of

of ethnicity, age, ability or sex. To quote

that the issue is not just about under-

all the back-office aspects, provide the

some figures: 75% of our workforce

representation but also, and more

fundamental knowledge and expertise

are women and bi-cultural. 11% of our

especially, about over-representation,

around participation law and ensure a

employees are disadvantaged workers,

and how these two groups are related.

steady influx of people. Working with a

and we aim to increase this share to 30%

“More diversity won’t automatically make

large number of clients also facilitates

by 2030.If we look to the vertical diversity;

everyone feel comfortable and safe and

exchange and expanded tasks or

40% of our supervisory board and 35% of

able to spread their wings. Differences

replacements, which is all organized

our executive board are women. And, we

can also be abrasive and give rise to new

through our B Corp-certified subsidiary.”

have agreed Key-Performance Indicators

conflicts and forms of exclusion. In the end,

to reach these targets for the sub-top

it all comes down to managing differences

management as well. These objectives are

effectively, which starts with the culture of

part of our purpose. At the same time, we

the organization. Investing in D&I is also

Text: Romy Lange • Photography: Davide Gallery

Vebego WTC Tower 10 Strawinskylaan 375 1077 XX Amsterdam roy.budjhawan@vebego.com www.vebego.com

35

Hello You

HELLO YOU June is International Pride Month. To celebrate this special month, Hello Zuidas and VU Pride organised the event Pride Cinema Zuidas on Thursday June 8th at Rialto VU. The movie Goodbye Stranger was shown – a debut of queer director Aaron Rookus.

36

Hello You

Til (VU student) on the left and Eve Fatale (performer and AMFI student): “I didn’t like the movie because it was too cliché for my taste. But the event program was stunning. The performances in particular were great. I was impressed by the how the event was set up. It was well organized and fun to meet a lot of different people.”

Alessandro Solci (Gemeente Amsterdam) on the right and his partner Jody Sharkey on the left: “Interesting how you see the city through the eyes of others. I live in De Pijp myself and the images of the city are very recognizable. I can link them to my own experiences. The story took a different turn than expected, which was very surprising. The event is great! It’s fantastic to see that so many people come together at Zuidas in this way.”

Elisa Schouten in the center (Project manager Diversity

Kim Szabo on the right (Technical Producer Guerrilla Games) and

& Inclusion Hello Zuidas) together with Bustie La Tish

Bruna Sponchiado (Developer Guerilla Games): “I really enjoyed the

& Maggie Leroux: “Niek Rood from VU Pride and I can

afternoon and this experience with Pride Cinema Zuidas. The event

claim with confidence that this was a very successful

was also well organized and especially the moderator Bustie La Tish

event! When Niek and I met last November during the

did an outstanding job with keeping the audience entertained. It was

anniversary of Hello Zuidas, we immediately clicked.

nice that the event was also aimed at expats; it felt very inclusive.

We wanted to set up a fun project together and Pride

I also like the Rialto VU location. I have never been there, but will

Cinema Zuidas exceeded all our expectations. It is the

definitely come back.”

mix of students, our members, residents, and other interested parties that made this evening so unique.

If you would like more information about this event or if you would like to organize something in the field of D&I in the future, please feel free to contact me: elisa.schouten@hellozuidas.com ”

37

Klaar voor

een volgend huis?

Wil jij weten hoe het zit met je hypotheek als je verhuist?

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Connectivity is key.

You and NDI. Connectivity is key. It can help you bridge gaps and break down barriers between people and communities, enabling access to information, resources, and opportunities. As the local KPN EEN partner for the Zuidas, NDI ICT Solutions provides digital tools and services that stimulate understanding and cooperation across borders and cultures.

ndi.nl

Inclusion & Diversity Special

Talk & Trust committed to creating socially safe workplaces As a certified and registered counsellor and member of the Netherlands Association

the reporting employee. By engaging an

of Confidential Advisors (Landelijke Vereniging voor Vertrouwenspersonen,

external confidential counsellor, I think a

LVV), Carolien Reinking is dedicated to helping to create safe and inclusive work

company sends the message that it values

environments. TTo this purpose, she started Talk & Trust, a firm active at the

social safety and prioritizes taking care of

interface between confidential advising and diversity and inclusion.

its employees.”

Carolien, you are an external confidential

has some kind of working or hierarchical

What kind of companies do

counsellor. Why do companies choose to

relationship with the reporting employee.

you work for, and do you see

hire someone like you instead of enlisting

An external confidential counsellor, by

the same issues coming up?

someone from within the organisation?

contrast, is independent and impartial,

“ I work for a wide variety of clients, and I

“Social safety is something every

lowering the threshold for employees to

see more or less the same issues occur. On

organization in the Netherlands has

reach out when necessary. Professionality

a contract base I conduct confidential exit

to provide for its employees. That’s

is another reason companies choose to

interviews when people leave their jobs.

legislated under the Working Conditions

have an external confidential counsellor.”

Exit interviews are aalso provide important information on how a company can be more

Act (Arbowet). Part of social safety is having someone who’s independent and

When it comes to issues of diversity

inclusive and diverse. They provide insight

impartial that people can talk to when

and inclusion, what role can an external

into the culture, management, degree of

they experience unacceptable behaviour.

confidential counsellor play?

inclusiveness and how to make changes for a

An internal confidential counsellor always

“Many reports I get are made in the

higher retention rate.”

context of either discrimination, bullying Carolien Reinking

or sexual harassment. Within the first

What is your mission?

month of working for a new company, I

“Inclusive company cultures have happier

give an all-staff presentation that starts

working relationships. A social safe

with questions such as: ‘what is bullying?’,

environment is extremely important. I

‘what is discrimination?’, ‘what is sexual

love helping companies embed a safe

harassment?’ Some people don’t recognize

environment in their DNA. That way,

their own behaviour as excluding others

employees feel free to speak up. Some

or bullying, and think they are just kidding

examples of the companies I work with are

around. But especially now, with so many

Page Group, Validata Group, HaynesPro bv,

internationals working in the Netherlands,

Impress bv, Libertas Pascal, Probook andthe

it’s important to realize that different cultures

Van Gogh Museum. My mission is to create

have different norms and values. By listening

a socially safe workplace with you or your

and talking to a reporting employee, I gain an

company!”

understanding of their background and try to advise and guide them in finding a solution to the issue they reported by starting a dialogue. That happens in consultation with

Text: Céline Boute • Photography: Caily Bobbie Jo

Talk & Trust Carolien Reinking +31 (0)6 111 314 02 info@talkandtrust.nl www.talkandtrust.nl

39

Inclusion & Diversity Special

ROOTS INSPIRE BRINGS MORE DIVERSITY TO CORPORATE WORLD

Sergio Panday

Sergio Panday worked at ABN AMRO – including here in Zuidas – for eighteen years

you have to be exceptional to pull it off,

and, as one of the bank’s few employees of colour, often found himself wondering if

whereas if you fit in the majority, you can

he was in the right place. And also: could he ever truly succeed in a setting that only

be mediocre and still make it just as far.”

magnified his differences? A deep-seated desire for more diversity and inspiring role models finally led Sergio to establish Roots Inspire in 2020.

More workplace diversity Roots Inspire helps organizations realize

Roots Inspire is a leadership development

co-founder Melvin Spalburg in 2020.

their diversity goals by attracting,

platform that works with ethnic role

“Roots Inspire taps into the power of

retaining and advancing ethnically

models to foster talent development in the

differences and looks at how to harness

diverse talent. Among Roots Inspire’s

business world. Their mission: to enlarge

it professionally”, Sergio sums up. “We

clients are ABN AMRO, De Brauw,

prospects for ethnic talent and increase

teach talented professionals that it’s okay

Freshfields, Unilever and Rabobank.

ethnic diversity in corporate leadership

to be different. That your ethnicity can be

“We like working with companies

positions. “For a long time I lacked

your superpower, if you embrace it. That’s

that are committed to enlarging their

confidence purely because of my ethnic

how we shape authentic leaders who are

ethnic diversity.” Sergio stresses that

background”, recalls Roots Inspire founder,

confident and can utilize their

“workplace diversity doesn’t happen

Sergio. “It wasn’t that I experienced actual

full potential.”

on its own; you need a long-term

racism in Zuidas, but more than anything a feeling I had of being different.”

strategy to achieve it. Companies Breaking through

also need to understand the payoffs

According to Sergio, the corporate world

of greater diversity. Having a mix of

Inspiring role models

is not a system in which talent prevails.

different perspectives can strengthen

What Sergio lacked was role models he

“People of colour can definitely break

teams, keeping everybody sharper and

could identify with. It was this void that

through to positions of leadership. Our

ultimately leading to better decisions.”

ultimately led him to the idea for Roots

programme’s 75-plus ethnically diverse

Inspire, which Sergio launched with

mentors are living proof of that. However,

Text: Romy Lange & Lysanne Wilkens

More information www.rootsinspire.com

41

Finance

FINANCE

ABN AMRO art and culture sponsorship policy intensifies focus on equal opportunities for women In the coming years, ABN AMRO will be focusing its art and culture-sector sponsorship policy on equal opportunities for women in the arts. To this end, the bank has launched a long-term alliance with WOMEN Inc., which will be extending its knowledge and expertise to cultural partners. The bank is also developing educational programmes and activities for children and young people in association with both existing and new partners to accelerate equal opportunities.

42

Finance

Last year, WOMEN Inc. and ABN AMRO jointly published a report

Aided by WOMEN Inc.’s knowledge and expertise, they are putting

mapping the current state of gender equality in the visual arts

together a tailored plan for achieving these goals, for example

sector. Titled ‘A story still untold’ (Een nog onverteld verhaal), the

through educational programmes and special exhibitions.

report reveals there is still a large equality gap between men and women in the art world, as manifested for example in unconscious

ABN AMRO new main partner of STRAAT Museum

biases and sizeable disparities in earnings and representation.

One reflection of the bank’s fresh approach in its art and

“As a long-time sponsor and partner within the sport, social and

culture sponsorship portfolio is the addition of the STRAAT

art and culture sectors, we know sponsorship contributes to

museum for street art and graffiti, of which ABN AMRO is

positive change and can be an accelerating factor”, said Sander

the new main sponsor. During a joint kick-off event on 21

Bestevaar, head of Partnerships, Events and Foundations at ABN

February, the partners opened Women in Street Art, an

AMRO. “We and our partners are committed to accelerating equal

exhibition showcasing female role models in street art. Other

opportunities, including between men and women.”

shared focus areas within this alliance are education and sustainability. As well as new partnerships, the bank is also

New approach

applying its new policy in existing collaborations.

ABN AMRO’s art and culture sponsorship policy therefore focuses particularly on equal opportunities for women in the arts and

About ABN AMRO sponsorship

education. “Art is uniquely able to connect people and to show

ABN AMRO uses its sponsorships for the betterment of society,

where we stand as a society and how far we’ve come. With this new

based on its purpose: ‘Banking for Better for Generations to

approach, we want to help equalize opportunities for women in

come’. The bank takes its social responsibility seriously, and its

the arts in the broadest sense, from artists to museums and from

commitment to the planet (sustainability) and people (equal

traditional institutions to the street”, explained Bestevaar. For the

opportunities for all) is demonstrated through various channels.

bank, its sponsorship policy offers a means of connection. In 2021,

ABN AMRO aims to be an accelerator in its sponsorships by

ABN AMRO joined with WOMEN Inc., an organization that advocates

forging the right partnerships and setting concrete objectives for

for equal opportunities across sex and gender. The bank and its

sustainability and equal opportunities, whether in sport, society or

cultural partners look specifically for openings to create equality.

arts and culture.

Source: www.abnamro.com

43

Legal

LEGAL

SEARCHING...

Most of this country’s largest law firms are based in Zuidas. With the War for Talent fiercer than ever these days, everyone is determined to put their best face forward – including on social media. We paid a virtual visit to the walls of all our legal eagles here in Zuidas to bring you this fun compilation.

44

Legal

45

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Buiness In The Spotlight

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neutral villa on the water with all amenities including a double

with nature, only 15 minutes away from Zuidas: welcome

rain shower, fully equipped kitchen, spacious outdoor terrace

to Haven Lake Village. Just a stone’s throw from Zuidas,

and room service. Guests are also welcome to dine at the nearby

this luxurious oasis is a perfect spot to relax and unwind

restaurant Docks Fish & Grill.

with colleagues, friends or family. The village consists of four one-of-a-kind two bedroom luxurious water villas

Haven Lake Village boasts the highest level of service, with friendly

in a natural setting on the Loosdrechtse Plassen, with

staff devoted to looking after our guests. Enjoy a sumptuous dinner

a beautiful marina next door. With high-quality food,

in your own villa, with everything from table settings to service

relaxation, boating or a fun e-bike ride around the lakes

provided, and multiple courses prepared with premium-quality

all within easy reach, you’ll return home feeling recharged

products. Afterwards, what better way to savour the evening than

after your hard-earned holiday. Diving into the water from

lounging in the hammock or hot tub on your terrace? Tempted?

your own terrace is divine!

Come treat yourself to a stay at this hidden gem! Jachthaven Kortenhoef also organizes the best company outings, festive

Haven Lake Village is part of Jachthaven Kortenhoef, a recreational

events and business gatherings.

marina and event venue. Nestled in the heart of Holland’s Gooi and Vecht region, the villas adjoin two large marinas where sloops, motorboats, canoes, SUPs, e-bikes and more are available for hire.

Those wishing to stay longer can book a luxury ecological, energy-

More information Moleneind 2A, 1241 NE Kortenhoef +31 (0) 35 303 27 10 info@havenlakevillage.nl www.havenlakevillage.nl

47

Architecture

ADORE Research & Diagnostics Centre (ADORE RDC) is part of Amsterdam UMC. Housing offices and laboratories, the high-tech six-storey building also has a cleanroom, offering a controlled environment that meets the highest quality requirements for research on cancer and neurological disorders.

ARCHITECTURE

ADORE Research & Diagnostics Centre

48

Architecture

Meeting place

institutions including VU Amsterdam and

With equipment and spaces shared by

the University of Amsterdam. Championing

oncology and neurological researchers,

a bold new approach to academic medical

the building is specifically designed to

research, the centre will cluster work

encourage exchange and knowledge-

on cancer and brain disease and utilize

sharing. The Atrium is its central space

similarities between them to accelerate

where the paths of patients, physicians

scientific advances. Ultimately, this

and researchers intersect, fostering

cross-fertilization between oncology

Architect

interactions that bridge the boundaries

and neurological research should help

Atelier PRO (ADORE RDC)

of medical disorders, disciplines and

to advance new diagnostic methods and

and Studio Hartzema (Atrium)

specializations.

treatments for people with cancer or brain disease, and make ADORE RDC a home

Contractor

The building is situated to the rear of the

base for leading researchers and scientific

MedicomZes-Kuijpers consortium

university medical centre in Zuidas. The

collaboration.

Completed

Atrium will connect ADORE RDC with the adjacent Imaging Center, voted ‘healthcare

Schedule

building of the year’ in 2020.

Site preparation began in the spring

end 2024

of 2022 and building work kicked off Cross-fertilization

in September. Construction is set to

ADORE RDC was designed to enable

be completed in late 2024. ADORE

oncologists and neurologists to look

RDC will be taken into use in 2025. On

beyond their disciplinary boundaries and

completion, Amsterdam Cancer Center

work together to develop new treatments

researchers will relocate to this new

for cancer and brain disease. Moreover,

building beside the A10, after which the

to do this in partnership with SMEs, the

distinctive old blue-and-red blocked

pharmaceutical industry and knowledge

building will be demolished.

Artist Impressions: Artelier Pro & Studio Hartzema

49

Mobility

MOBILITY

MAJOR WORKS AT AMSTERDAM ZUID STATION

The south end of Amsterdam will experience major traffic disruptions from the night of Saturday 5 August through the morning of Monday 14 August 2023. During this period, the A4 and southbound A10 motorways will be closed from the Badhoevedorp junction to the S109 RAI slip road.

A4 and southbound A10: 8-day closure in August

50

Mobility

Paid parking on Saturdays in Buitenveldert and Zuidas From 3 July, motorists have to pay for on-street parking in Buitenveldert and Zuidas on Saturdays. The Works in Zuidas

5 August and end before the morning rush

parking rate is also going up to €3.90

For eight days in the 2023 summer holiday,

hour on Monday 14 August.

per hour in parts of Buitenveldert, namely in: Zuiderhof, Buitenveldert

the southbound A10 will become a massive construction site. A stretch of the motorway

Traffic will be diverted via the A9 and

Westmidden, Klenckebuurt and part

along Amsterdam Zuid Station and a

A5 motorways. The closure has been

of Gelderlandpleinbuurt.

section of the rail tracks will be temporary

scheduled during the summer holiday

removed to allow two large slabs to be

period as traffic will be lighter. Motorists

Longer paid parking

positioned for the roof of the second station

should plan for longer journey times, adding

Paid street parking hours are

passageway.

up to one hour.

also being extended in parts of

This new pedestrian tunnel runs through

Access to Amsterdam Zuid Station

Kolenkitbuurt in West, paid parking

the embankment carrying the roadway and

Amsterdam Zuid Station will remain

will be extended to 21.00. In Transvaal,

train and metro tracks, west of the existing

accessible by rail, but train services will be

Dapperbuurt and Indische Buurt in

station passageway.

limited. Metro services will run as normal.

Oost to 24.00. And in Schinkelbuurt,

Amsterdam West, Oost and Zuid. In

Willemsparkbuurt, Apollobuurt, Works postponed to summer 2023

New station passageway

Stadionbuurt, Prinses Irenebuurt and

The construction works were originally

These works are part of the Zuidasdok

Rivierenbuurt in Zuid also to 24.00.

scheduled for the long Ascension weekend

project. This project involves widening

of May 2023, but were postponed until

and tunnelling the southbound A10

More space

summer when traffic is lighter. This also

underground as well as full renovation of

Space is at a premium in Amsterdam.

affords more than one weekend to complete

Amsterdam Zuid Station.

To maintain the quality of urban life, the city wants to reduce on-street

this large operation.

Construction of a second pedestrian

parking for cars. This will create more

Closure in the direction of Utrecht

passageway through the station is a key

space for inhabitants and less parking

The A4 and southbound A10 in the

step in expanding capacity of this busy

congestion. Income from paid parking

direction of Utrecht will be closed from the

station. After the renovation, it will be

will be invested in urban upkeep.

Badhoevedorp junction to the S109 RAI

equipped to handle traveller volumes

slip road for the duration of the works. The

equivalent to those at Amsterdam Central

Scan the QR code

closure will commence at 22.00 on Saturday

Station.

for more information.

Source text and photography: Rijkswaterstaat

51

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Hello Zuidas

BEAUTIFUL AERIAL VIEW from Nieuwe Meer overlooking Beatrixpark, Station Rai and Kop of Zuidas.

Photography: Siebe Swart

53

Sustainability

SUSTAINABILITY

CALLING ALL ZUIDAS: GO PLANT-BASED AND TURN DOWN THE AIR CON With catering attributable for a sizeable share of the average Zuidas office’s CO2 emissions, 2023 has been declared the year of plant-based food. And summer is back in full force, which means puzzling over the ideal workplace climate. But do we really need to crank the air con up so high? From taking stock to rolling out, Green Business Club Zuidas is tackling both of these issues and urging companies in Zuidas to get on board!

54

Sustainability

Zuidas goes plant-based In the average office in Zuidas, some 30% of CO2 emissions are attributable to catering. The protein transition – from eating animal to plant-based protein – could achieve a massive reduction. Hence,

Ideal workplace climate

2023 has been declared the year of plant-based food.

Figuring out what temperature makes for the ideal workplace climate can be quite a puzzle. Indoor

Young GBC Zuidas calls for accelerated action

climate is affected by a variety of factors including

After Young GBC Zuidas called on companies to step up the protein

outdoor temperature, radiant heat from people and

transition at last year’s CEO Breakfast, Green Business Club Zuidas

machines and heat removal.

went to work taking stock of the current situation with members and catering services. They found that many companies are taking

When the mercury rises, there’s a tendency to cool

steps already, such as serving vegetarian products as the standard

offices way down to a chilly 19°C. To the extent that

option several times a week. But the range of ambitions is still very

people even bring cardigans or jackets to work because

diverse and the share of animal products on the menu still large,

it’s so much colder inside than it is outdoors. In

even relative to the national lunch/banqueting average.

summer, the ideal temperature for office work is in the range of 23-26°C(1). Meaning: the air con doesn’t need

Formulating a shared ambition

to be set so low. This summer, GBC Zuidas member

In the run-up to the 2023 CEO Breakfast, companies in Zuidas are

VU Amsterdam will be testing out different options for

being asked to formulate a shared ambition to cut CO2 emissions

keeping cool when outdoor temperatures go high. They

as much and as fast as needed. As well as sharing knowledge,

will relate their indoor temperature to the outdoor

Green Business Club Zuidas has been working with Vermaat,

temperature; they will cool until 25 degrees outside

Vitam, ISS and Compass Group to develop a step-by-step plan to

temperature. When it’s warmer than 25 degrees

support caterers and clients in this process. Though the plan won’t

outside, the inside temperature will also rise. Other

be rolled out until after the CEO Breakfast, members have been

options for companies are taking longer ‘siestas’ or

taking actions already. Such as VU Amsterdam and MAAS, which

adjusting work schedules, installing sun blinds and

are serving solely plant-based products at three campus coffee

advising people to dress according to temperature.

machines. With this pilot, they aim to set an example for other organizations in Zuidas.

More information In the coming months, Green Business Club Zuidas

More information

will be talking with office operators about turning

Young GBC Zuidas is calling on companies to accelerate the protein

down their air conditioning as well as hosting

transition and will be issuing a set of practical recommendations

a knowledge session to share best practices.

about steps CEOs can take before the summer. Interested to learn

Interested? Send an email to Lara Jongejans:

more about the protein transition in Zuidas? Send an email to

lara@greenbusinessclub.nl.

Diederik Imfeld: diederik@greenbusinessclub.nl.

Source: (1) Praktijkgids Arbeidsveiligheid 2003-FNV Bondgenoten

55

Property

PROPERTY

VU MAIN BUILDING TURNS 50: Queen Juliana 1909 - † 2004

VU Amsterdam is celebrating the 50th anniversary of its Main Building, an icon in

ultimately chosen. His plan for a 16-storey

Zuidas and Buitenveldert in Amsterdam-Zuid. On 12 April, the university hosted

building left more scope for green spaces

a symposium about the emblematic building, exactly fifty years after its official

and future growth. The building was to

opening by then Queen Juliana. Additional events are planned throughout the year

house the university administration,

to mark this five-decade anniversary.

humanities departments and library, all of which are still there. It’s a striking building that projects a strong image.’’

“VU Amsterdam goes back to 1880. The

and this spot was chosen in consultation

university was established in a canal house

with the city, the idea being that a

at Keizersgracht 162 in 1884, and up until

campus university should be in a quiet

Brutalism

1966 that was its main building”, recounts

environment.”

On 12 April 1973, Queen Juliana officially opened the Main Building with Amsterdam

university historian Ab Flipse.

Green and growing

mayor Ivo Samkalden. “The architectural

As VU grew, it steadily acquired more

VU had also set up a medical faculty and

design was inspired by the Ruhr-Universität

properties, mainly in Amsterdam-Zuid. Ab:

work commenced on building an academic

in Bochum and is part of the Brutalism

“After the Second World War the university

medical centre first. “Apart from that,

style”, the historian explains, and in 1973 it

wanted to create its own campus, which

the university needed an administrative

was one of the capital’s tallest structures.

was quite a pioneering idea at the time.

centre, and that’s where the idea for the

In that year the VU Main Building was

Plans for a campus took shape between

Main Building arose. The actual plan for

finished, but the rest of the campus was

1945 and 1952, but the question was where

the building was commissioned in 1960”,

not. “The concept of a campus being

to build it. This site came into the picture

Ab continues. “Two designs were made,

a space within the urban fabric and

in 1952. Buitenveldert didn’t exist yet

of which the architect Chris Nielsen’s was

a community created for and by the

56

Property

FIVE DECADES OF CHANGE

university has always been important at VU. Up until the year 2000,

The future

there were a lot of temporary buildings along De Boelelaan, but

VU still has plenty of plans. Franc: “We’re working with the

after that campus development really took off.”

medical centre to create more connections with the city and Zuidas. That’s also what has been driving plans for the

Upgrades

Knowledge Quarter these past ten years. And development

“The Main Building has changed and been upgraded in many

of the Zuidas Innovation District is a coproduction with

ways over the past 25 years”, affirms Franc van Nunen, head of VU

the city as well, as part of its spatial planning strategy for

Corporate Real Estate and Facilities. “It got a new entrance on De

2050. Next year”, he continues, “the campus quad will be

Boelelaan and another on the campus quad, which really updated

renovated with green landscaping, and in addition to the

the building’s image.”

main roadways the Knowledge Quarter will get a network of squares and connecting streets with lots of planted

Its surroundings have changed, too. “The city has expanded

accents. The paved car parks typical of the 1970s and

towards the campus. From starting out in a quiet area away from

80s have made way for premises for the university and

everything outside the city’s ring dyke, we now have the urban

community. And for facilities for sport, culture, film, food,

development of Zuidas here as well. From nothing but sports

drinks and other activities on campus. The campus is being

pitches and strips of planting the area has transformed into a

extended north of De Boelelaan, while to the south the old

dense urban environment. The university is working to weave itself

mathematics and physics building is being torn down to

into the surrounding area, and the Main Building needs to invite

be replaced with SC Buitenveldert’s new sports pitches.”

that. To evolve from an introverted, inward-focused fortress into

Laughing, Ab adds, “One of the architects said this

an open building with public and semi-public functions, that’s

building will never be finished. Those turned out

accessible for the university and local community”, Franc sums up.

to be prophetic words!”

Text: Gordana Todorovic • Photography: Too van Velzen and VU Amsterdam

57

New Members

NEW MEMBERS

Hello Zuidas welcomes the following TOPSPORT AMSTERDAM new members Sector: Sport (non-profit) - Employees: 24

Link with Zuidas: Topsport Amsterdam serves sport and the city.

As home of Team NL, we enable Amsterdam’s elite athletes to train with the best coaches and the best facilities. We are often referred to as ‘Papendal at the Zuidas’. We also look for opportunities to make our facilities, knowledge and experience available to the city’s top sport clubs and urban and martial arts athletes. Reason for becoming a Hello Zuidas member: With offices in the Olympic Stadium, our big dream is to create ‘Olympic Amsterdam’ in Zuidas, and we’re keen to get other local players on board.

OLYMPIC GYM AMSTERDAM HVO-QUERIDO Sector: Healthcare and welfare - Employees: 1,500 Link with Zuidas: HVO-Querido operates two shelters in Zuidas, one for Ukrainian refugees and another for undocumented immigrants. Reason for becoming a Hello Zuidas member: Helping people to build a new life takes a communal effort, and our neighbourhood is a great place to start.

Sector: Sport, fitness, sport rehab Employees: 9

WYNE STRATEGY & INNOVATION

Link with Zuidas: We are a high-end fitness club based in the Olympic Stadium near Zuidas. Reason for becoming a Hello

Sector: Real estate - Employees: 3

Zuidas member: Your company is only

Link with Zuidas: Resident of Buitenveldert and

as strong as your team, and your team is

enthusiastic fan of Zuidas. Reason for becoming a Hello

only as strong as each member’s health.

Zuidas member: As the author of the first ‘commercial

Olympic Gym Amsterdam understands this

plinth’ vision for Zuidas, WYNE-founder Tony Wijntuin

and offers company fitness programmes

closely follows area developments, both professionally

tailor-made to improve not only the

and as a resident, and is eager to actively contribute to

physical health of your employees but their

making Zuidas into a more diverse and attractive place.

mental wellbeing.

58

New Members

VUURZEE BAR Sector: Bar & events Link with Zuidas: Vuurzee Bar is a boutique hotspot in Zuidas, at Beethovenstraat 498.

We serve our own award-winning brand of gastronomic champagne beer, brewed by De Goede & De Stoute. Called Vuurzee Beer, it’s available in several vintages and is the perfect accompaniment to artisanal delicacies from Kaasfort Amsterdam to charcuterie from Jámoneria. Reason for becoming a Hello Zuidas member: Vuurzee Bar offers intimate spaces for tastings, private lunches, chef’s table events, workshops and presentations.

PLEO Sector: Fintech software Employees: 860 (9 in Zuidas)

VEBEGO

Link with Zuidas: Based in the WeWork office, we help companies with all their

Sector: Professional services - Employees: 40,000 (incl. 6,500 disadvantaged workers)

business spending. Reason for becoming

Link with Zuidas: As a cleaning, landscaping, facility management and health services

a Hello Zuidas member: We’ve seen that

company and Tower 10 tenant, Vebego wants to stay connected with clients. Reason

too many companies are held back by old-

for becoming a Hello Zuidas member: To expand our network, get to know new

fashioned processes. We automate those

organizations and people and advance our mission. Vebego is investing in an inclusive

systems, giving employees the freedom

Zuidas and calling on companies to join our cause.

they need and finance teams in control.

MIELE X Sector: Tech - Employees: 150+ people Link with Zuidas: Miele X is a global digital hub based in the Valley. We are here to support the Miele Group in creating and growing its digital heritage by gathering a diverse group of experts in eCommerce, Data & Analytics, Digital Marketing, IT, Strategy, and Customer Engagement & Performance. Reason for becoming a Hello Zuidas member: We have recently moved into a brand-new Community Space that celebrates our strong international spirit and the legacy of the Miele brand. Since we want to stay close to our neighbours and local community, we decided to join Hello Zuidas.

59

Memo Board

LAST CALL

Have you entered the running yet for the

MEMO BOARD

Zuidas Sustainability Award? An initiative of the Amsterdam-Zuidas district, Green Business Club Zuidas and Hello Zuidas, this competition recognizes sustainable projects in the district. Nominate yourself or anyone else that has developed or collaborated on a sustainable project. A judging panel will present awards to the most inspiring projects in several categories. Entries will be judged on their ecological and social impact. So, if you’ve worked on a sustainable project or know someone you’d like to nominate, do it now: the deadline is coming up!

STROLL AROUND ZUIDAS Want to enjoy the lovely weather, or simply feel like stretching your legs? Why not take a stroll around Zuidas? The district has loads to see. If you need some inspiration, check out the Amsterdam-Zuidas website (zuidas.nl), where you’ll find a number of routes mapped out. Like our art walk around Zuidas (available in Dutch only).

This route takes you past an interesting mix of public artworks in the district, each with its own story to tell. To hear them, download the audio tour, created to go along with the route.

60

Memo Board

A LOOK INTO THE

FUTURE

Here in Zuidas we’re always thinking ahead and founding ways to shape the future of our district. A number of locations are currently slated for expanded new residential development, including Kop Zuidas as well as the eastern section of Zuidas. Though nothing is set in stone as yet, we’re aiming for an integrated

SUNLIT ZUIDAS RUN Friday evening June 16th the annual Zuidas Run took place. And another great success

mix of homes and office spaces. Plans

it was. Multiple business teams took part in the run and crossed the finish line together.

are also coming along for some 200

One of them being the Colliers team of thirteen employees. The distance of 10 kilometers,

luxury apartments at Beethovenstraat/

combined with the high temperatures, turned out to be a real challenge. The race started

Beatrixpark, and more family housing is

on the iconic Zuidas and followed us through the tall buildings to the greenery along the

in the works around Valley, Ravel and the

Amstel. After the finish, everyone became equal with a Zuidas Run medal. The atmosphere

AFC neighbourhood. All to make Zuidas an

was good then, with a fun after party. Next year Colliers will start again. Organization, thank

even more wonderful place to live!

you for your efforts. It was a nice mix of sportsmanship and fun!

Want to get your weekend off to an athletic start and help children in Latin America at the same time? Then grab your bike and join the next edition of the Zuidas Businessride for WereldOuders on Friday 8 September.

Choose from 40, 60 or 80-kilometre courses and

Zuidas Businessride for WereldOuders on Friday 8 September

support the cause! WereldOuders (‘World Parents’) is an organization dedicated to helping vulnerable children and families in Latin America. With efforts targeting four objectives – safe homes, health, education and autonomy – their work gives these families and children hopes for a better future. WereldOuders is active in Bolivia, the Dominican Republic, El Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua and Peru. Your participation in the Businessride will help fund food packages for these families. The event will close with informal drinks. For more information, visit the website: www.wereldouders.nl.

Photography: Cynthia van Dijke Fotografie

61

Meet The...

Zuidas is best known as Amsterdam’s business district, chock-a-block with skyscrapers and scores of offices. More recently, however, the district has grown into a veritable urban neighbourhood and a great place to live and hang out. Many businesses have also discovered Zuidas, and with their arrival, the district has added a wide range of services and amenities, including shops, schools, fitness centres and places to drink and dine.

Powering each of these establishments are entrepreneurs and employees with their own special, personal stories that we’re eager to share with you.

MEET THE...

KEBAB MAN

Craving something fresh and tasty for lunch? Then the Zuidas kebab shop on Mahlerplein is sure to hit the spot.

Here you’ll find owner Ufuk Kengec serving up fresh kebabs to the hard-working lunchtime crowd every weekday from eleven to two. We talked to this big-hearted family man who

Ufuk Kengec

also loves doing business.

What led you to start

What sets your kebab

I’ve built up a great group of customers

your own kebab shop?

shop apart from all the rest?

and I wouldn’t want to lose them. Around

“I’ve always had my own businesses.

“My buns, kebab and salads are delivered

90% of them are my regulars. This being a

Aside from this place I had another

fresh daily. That makes a real difference.

national and international hotspot, people

restaurant in Amsterdam, but sadly it

You can see it’s busy here every afternoon.

are coming and going all the time. And it’s

didn’t survive the Covid restrictions. I’ve

I have to work flat out for the three hours

a dynamic location too, which means my

had this place in Zuidas from 2013, which

we’re open, but after that wwe’ll be finished

customer base has the potential to grow.”

makes it ten years now. bought it from

and can wash up and leave it all behind

an acquaintance. He was struggling to

until the next day. That clear peak time also

What does the future

run a business and managed to keep

makes this place special.”

hold for your business?

this place afloat to a year and a half.

“Most of all, I’d love a bigger kiosk. I’d also

Though it was hard going in that time,

Have you ever been approached

love to expand, but unfortunately the

I saw a potential market and felt up for

by other catering operators with

municipality says no. That’s a real shame.

the challenge. Six months later, I’d pulled

an eye on your location?

If expansion is genuinely not an option, I’d

it off. Here I can prepare my meals every

“Sure, I’ve received offers for decent sums,

like to take over some nearby retail space

weekday and make people in Zuidas

but money isn’t everything. I love selling

if possible. I definitely see a long future for

happy with delicious fresh kebabs.”

döner kebabs, especially here in Zuidas.

my business in Zuidas.”

62

Text: Isabel Kok • Photography: Davide Gallery

MEMBERS 01. ABN AMRO 02. Accendium 03. Accenture 04. À Deauville 05. Acre 06. AFC 07. AkzoNobel 08. Albert Heijn 09. Alpha Security 10. amsterdam inbusiness 11. Amsterdam UMC 12. Amsterdamse Bos 13. Arcadis 14. Arnold & Siedsma 15. Art Zuid 16. Asito 17. Asunaro Holland Interplan 18. Avenue Services 19. Avis Budget Autoverhuur 20. AXECO 21. Bagels & Beans 22. Baker McKenzie 23. Bar Boele 24. Bar Valdi 25. Being Development 26. Bolenius 27. Boontje Advocaten 28. Bouwens& 29. Boyden Global Executive Search 30. BPD 31. Breevast 32. BREIKERS 33. Broersma Nieuwbouw 34. Caffè Belmondo 35. Cboe Clear Europe N.V. 36. CBRE B.V. 37. Che Buono 38. Cielo 39. Circl 40. Clean Center 41. Clubsportive 42. CMS 43. Coffee & Coconuts 44. Cognito 45. Commonwealth Bank of Australia (Europe) 46. Confius Executive Search 47. Cora Delicatessen 48. Corporate Housing Factory 49. Cosmo Hairstyling 50. Crossover (AM) 51. Crowne Plaza A’dam South 52. Customized Media 53. Cyrille van Hoof Presentatiecoach 54. De Betaalvereniging 55. D&B The Facility Group

JULY 2023

56. De Brauw Blackstone Westbroek 111. HOFF Amsterdam 57. De Hypotheker 112. Hogan Lovells International LLP 58. Deloitte 113. HOPPTER 59. De Kredieter 114. Hotel & Wellness Zuiver 60. De Pizzabakkers | Zuidas 115. Houthoff 61. De Uitsmijter 116. Hotel TWENTY EIGHT 62. Dentons 117. House of Sports 63. Doctor Feelgood 118. Htel Serviced Apartments 64. Donkey Republic 119. HVO Querido 65. Doppio Espresso Amsterdam Zuidas 120. IEF Real Estate 66. Eden McCallum 121. IMA 67. Edge Technologies 122. InAmsterdam 68. Eefje Voogd Makelaardij 123. Infusion Clinics 69. Element Amsterdam 124. INK Interiors 70. Enterprise Netherlands 125. Innside by Melia 71. EQUANS 126. ISX Beveiliging 72. EMA (European Medicines Agency) 127. Jeroen 020 Training/Coaching 73. Expat Center 128. Karhoo 74. EY 129. KNAP Makelaardij 75. Fam. Advocaten 130. König + Neurath (Nederland) A.G. 76. Ferilli’s Specialità UpTown 131. Kraft Heinz 77. Financial Offices 132. KRNWTR+ 78. Flexform Amsterdam 133. Lebkov & Sons 79. FLOW Real Estate 134. Lexence 80. Food & i 135. Limon 81. Fornet International B.V. 136. Loyens & Loeff 82. Frans Otten Stadion 137. Luke Recruitment 83. Freelancers United 138. Lunshof Makelaardij 84. Freshfields Bruckhaus Deringer 139. Lyon Office Support 85. Fris Makelaars 140. Maarsen Groep Beheer B.V. 86. Frits Friday 141. Macquarie Capital (Europe) 87. FSB Beveiliging 142. Made in May 88. FYEO 143. Magazine-Masters.nl 89. Gelderlandplein 144. MaMa Kelly 90. Gen25 145. Market 33 91. G&S& 146. Mastercard 92. Gerrit Rietveld Academie 147. MBO College Zuid 93. Goede Doelen Loterijen 148. Mech Make & Take 94. Grand Café Mahler 149. Miele X 95. Grand Prix Copyrette 150. Molteni&C|Dada Printing & Design Amsterdam Flagship Store 96. Greenberg Nielsen 151. Multicopy Amsterdam Centrum 97. Greenberg Traurig 152. NACH 98. Green Business Club Zuidas 153. NatWest Markets 99. GREEN Gastrobar 154. NDI ICT Solutions 100. GreenMobility 155. Nederlandse Ver. van Banken 101. Greenwheels 156. Nedstede Real Estate 102. Gustavino 157. NewGround Law 103. GVB 158. NH Amsterdam Zuid 104. HAB Int. Accountants & Consultants 159. nhow Amsterdam RAI 105. Happyhappyjoyjoy Zuidas 160. Nicolaas Lyceum 106. Heeneman & Partners 161. Nino’s Surinam Food 107. Heidrick & Struggles 162. Norton Rose Fulbright 108. Hestia Kinderopvang 163. Novotel Amsterdam City 109. Het Zwarte Fietsenplan 164. NS 110. Hielkema & co 165. Oliver’s

COLOPHON Foundation Hello Zuidas WTC Amsterdam Strawinskylaan 61 1077 XW - Amsterdam +31 (0)20 333 74 41 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

166. Olympic Gym 167. Olympisch Stadion 168. ONE-Dyas B.V. 169. Onemeeting.com 170. Openbare Bibliotheek 171. ORAM 172. Oranje Energie 173. Ox & Bucks 174. PAN Amsterdam 175. Pancakes Amsterdam 176. Papa’s Loft House 177. Pathé 178. Personality 179. Pleo 180. Poké Perfect 181. Premier Suites Plus Amsterdam 182. Projectorganisatie Zuidasdok 183. Property NL B.V. 184. Protiviti 185. Provast 186. Q-Park Nederland 187. Rabobank A’dam Markt Zuid 188. RAI Amsterdam 189. Regus 190. Renessence 191. RGA International Reinsurance 192. Rialto 193. Rivers 194. Rob Peetoom 195. Robert Clinics 196. Robert Walters 197. Roland Berger 198. Ronald McDonaldhuis VUmc 199. Rosarium 200. Russell Reynolds Associates 201. Savills Amsterdam 202. Salsa Shop 203. Salsa Zuidas 204. Season-Flowers 205. Securitas 206. Shinyu Body & Mind 207. Simmons & Simmons LLP 208. Sixt 209. Smartphone Citywalk Zuidas 210. Specialists in Security 211. SThree 212. Stibbe 213. Stichting Open The Doors 214. Strand Zuid 215. Student Experience 216. Summertime 217. SV RAP 218. Symphony’s 219. Taalcentrum - VU 220. Tandartsenpraktijk Van de Veer 221. Taylor Wessing

Hello Zuidas invests in trees! How we do that?

Through our sponsorship for Trees for All, we plant trees that restore existing forests.

Zuidas Publishers WTC Amsterdam Strawinskylaan 151 1077 XX Amsterdam +31 (0)20 362 09 93 info@zuidaspublishers.nl www.zuidaspublishers.nl Copyright © 2023 Zuidas Publishers All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

Editor-in-chief Romy Lange Editor & Sales Céline Boute Intern Isabel Kok Art Director Emiel Brouwers • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Printed by Magazine Masters Frequency Six times a year (bi-monthly) Editors Romy Lange, Céline Boute, Lysanne Wilkens, John Leerdam, Isabel Kok & Gordana Todorovic Photography Marjolijn Tenge, Caily Bobbie Jo, Roxanne Wilm, Davide Gallery, Cynthia van Dijke Fotografie, Céline Boute, Influence Through The Lens, Michel Kievits, Too van Velzen, Nestor Tsakirakis, Studio Klijn & Jan Vonk

222. Tax Consultants International 223. Taxicentrale Amsterdam (TCA) 224. The Bank of New York Mellon 225. The Basket 226. The Breakfast Club 227. The Office Operators 228. The Upside Down Amsterdam 229. Thomaskerk Amsterdam 230. Tierra 231. Topsport Amsterdam 232. TPEX 233. Trainmore 234. TREC 235. Tribes 236. Urban Gym Group 237. Urban Salad 238. Van der Valk Hotel Amsterdam Zuidas 239. Van Dijk & Ten Cate 240. Van Gool Elburg 241. Van Lanschot Kempen 242. VanLoman 243. VEBEGO 244. Vermaat Groep 245. Vesteda 246. Vet Digital 247. Victory Real Estate 248. Von Poll Real Estate 249. VondelGym 250. VORM Ontwikkeling 251. Vrije Universiteit Amsterdam 252. VU | Griffioen 253. Vuurzee Bar 254. Wagamama 255. Watersportvereniging De Koenen 256. Welcome Home 257. WeWork 258. Wild & The Moon 259. Wineboutique & Spirits 260. WYNE Strategy & Innovation 261. Wintertaling 262. WTC Amsterdam 263. WTC A’dam Business Club 264. WTCafé De Blauwe Engel 265. WuSH 266. XO Optics 267. X2X Worldwide Express 268. Your Assistant 269. Zone2Source 270. Zuidas Apotheek 271. Zuidas Art Projects 272. Zuidas Bier 273. Zuidas gemeente Amsterdam 274. Zuidas Markt 275. Zuidas Publishers 276. Zuidas Today 277. ZuidasTravel.nl

Magazine Hello Zuidas is issued by Editorial advisory board Olivier Otten, Angela Ham, Elisa Schouten, Gordana Todorovic & Jos Moerkamp Thanks to Sinan Çankaya, Olivier Otten, Porsche Centrum Amsterdam, Zuidas (Gemeente Amsterdam), John Leerdam, Rawaz Salaye, Marianne van Lochem, Roy Budjhawan, Vebego, Sergio Panday, Roots Inspire, Rijkswaterstaat, NDI-ICT, Taalcentrum VU, De Hypotheker, Terence van der Valk, Kontiki Beach Resort, ADORE Research & Diagnostics Centre, Trainmore, Carolien Reinking, Talk & Trust, Hyde Park, PYGG, Frank Lammers, Green Business Club Zuidas, Socialclub WTC Amsterdam, Eva Diks, Annemarie Engels, ABN AMRO, VU Pride, MobieleHuismeesters.nl, Duncan Nicolaas, Nacha de Jesus & Ufuk Kengec

WOULD YOU LIKE TO PLACE AN AD IN HELLO ZUIDAS MAGAZINE? PLEASE SEND AN E-MAIL TO INFO@ZUIDASPUBLISHERS.NL

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