Hello Zuidas november/december 2025 Editie 82

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PREFACE

A CITY IN FLUX, A YEAR FULL OF CHANGE

Welcome to the year’s final issue of Hello Zuidas. We’re wrapping up 2025 with a dynamic theme: mobility. Nowhere is mobility changing as rapidly as in this district, where growth, innovation and infrastructure are enmeshed on so many fronts. From bicycles to aeroplanes and from home offices to ultra-modern corporate headquarters, Zuidas is always in flux.

A special highlight of this issue is our cover story featuring Roy Jakobs, CEO of Philips, which recently opened their new global headquarters in Zuidas. Philips will be a huge asset to the district, and their grand opening – with Queen Máxima officiating – was a historic event. The building itself is both an architectural statement and sends a powerful message about the kind of future Philips wants to shape.

Also in this issue are more ‘moving’ stories on everything from smart area development to the mobility visions of local knowledge institutions and companies. As always, we have great interviews outside our featured theme as well, such as with Zadelhoff, and real estate icon Eduard Schaepman’s column; his last for our magazine.

I would like to thank everyone who helped us put together another six fabulous issues of Hello Zuidas this year. We look forward to visiting everyone in the district again and gathering more inspiring stories in 2026. And if you have anything you’d like to share with us, I would love to hear from you!

Happy reading, and have a wonderful holiday season, ROMY LANGE

Editor-in-chief Hello Zuidas r.lange@zuidaspublishers.nl

Next issue [83] 5th of January 2026

Wasn’t ABN AMRO leaving Zuidas? Not at all – their head office is staying, I always reply. The bank will be moving into the refurbished Mahler I, marking phase one of Zudo, the large-scale redevelopment of the existing ABN AMRO complex. Zudo, a name derived from Zuidas and dorp (Dutch for ‘village’), reflects the project’s dual ambition: to combine the dynamism of Zuidas with the qualities of a village. The plans include abundant greenery, diverse amenities and inviting spaces for people to meet. Like Rome, this major metropolitan project won’t be built in a day. However, the outline of Mahler I will swiftly be taking visible shape in the year ahead. We wish everyone involved the best of luck as the project moves forward.

OLIVIER OTTEN

Managing director of Hello Zuidas

From after-work drinks to unforgettable company events.

By the water, beneath thousands of twinkling lights, ever y team grows a little closer.

At Zuidpool, we host winter after-work drinks and events that are more than just gatherings, they ’re experiences that bring people together. Whether you’re wrapping up the year, kicking things off, or simply celebrating, we’ll take care of the atmosphere, catering and organization.

New this year: The Zuidpool Market

Step into a magical outdoor setting: under a stylish stretch tent with wooden floors, vintage rugs, food stands and glowing f ire pits, it feels like a cozy alpine village.

Book your winter event now and we’ll treat all your guests to Glühwein!

Check out all the possibilities on our new website www.zuid-pool.nl Or get in touch with us

Zuidpool, where winter comes to life...

good vibes and impact in Zuidas

Transforming Primary Education: Winford’s dual campus vision

developments in the Kenniskwartier district

& Inclusion

in Zuidas will hang a string from the letterbox?

artificial intelligence is changing the education and role of young lawyers”

DRIVING PROGRESS, INNOVATING TO IMPROVE LIVES

Roy Jakobs, CEO Philips, on the next chapter for the health technology company

Building on a legacy of almost 135 years of innovation on Dutch soil, Philips is marking a new chapter with the transfer of its global headquarters to Zuidas. This step is also a symbolic one, moving to a location that embodies progress, connection and collaboration – values that seamlessly align with Philips’ purpose to improve people’s health and well-being through meaningful innovation. Instead of commissioning a new building, Philips has deliberately opted for the transformation of an existing property, reflecting the company’s sustainable approach to innovating while honoring what is already in place. From the light, open spaces of its new corporate headquarters, Philips and its partners – from hospitals to universities – are working every day on solutions that make lives better. Zuidas offers an inspiring setting in which to pursue this mission, as well as a vibrant community in which Philips wishes to become an active member and contribute to a healthy future. An interview with CEO Roy Jakobs.

Roy – to you and Philips – welcome to Zuidas! Philips recently moved its global HQ here. How do you see this move for the company?

“This is a special moment for us. Philips was founded in the Netherlands nearly 135 years ago. The Netherlands is our home. The place from which we’ve launched new ideas and innovations to the world. Moving our global headquarters to Zuidas feels like both a continuation of that story and the start of an exciting new chapter. Zuidas represents progress, connection and collaboration, all things that define who we are today as a health technology company.”

How does this new location support Philips’ strategy?

“We work with our many partners every day to help deliver better care for more people across the globe, responsibly

and sustainably. Our new home at Zuidas supports that. It’s designed for collaboration and innovation, making it easier for teams to connect and work with our partners like hospitals and universities. This drives impact for patients and customers – and helps us attract the best talent to shape a better, healthier future through meaningful innovation.”

What’s been the biggest change for Philips in moving to Zuidas?

“I hear from many colleagues that they feel much more connected to each other. The set-up and design of our new space makes all the difference. I feel it too. Beyond the physical space, I also see and feel a fresh sense of energy and optimism as we settle into a neighborhood that feels international but also distinctly Dutch. There’s a lot happening at Zuidas, like the

developments at Station Zuid. It all points to progress and a feeling of community.”

How are you and your colleagues enjoying the new neighborhood?

“Zuidas is really about the people. The people who live here and those of us working here. Many of our colleagues walk or cycle to the office and visit local cafés, and I believe we all feel part of the community here. That connection between people, business and community is important. And being a good neighbor matters to us as we want to ensure our presence adds value to Zuidas as a place to live and work.”

Was it a conscious decision to transform an existing building instead of constructing something new?

“Sustainability was a key priority from the very start. By transforming an existing

building we were able to reduce our environmental footprint – from limiting construction waste to minimizing the use of new materials and energy during the build. We believe in building on what’s already strong. That mindset mirrors the way we approach innovation at Philips, where we continuously improve what works, renew where needed and make things better for the future.”

What new opportunities do you see for Philips?

“Healthcare is under immense pressure. There are more patients and care teams simply need more time. We’re working to

change that. With AI, for example, we’re helping free up time so care teams can focus on patients. What used to take 20 minutes, in some cases, now takes one click. That’s just the beginning. We’re excited about the amazing things happening across healthcare, from earlier diagnoses to better treatments. And we see huge opportunities to make real impact for people everywhere and for society.”

Looking ahead, how do you see Philips evolving from your new home in Amsterdam?

“I see a company that’s proud of its heritage and excited about its future. We’ll

continue to lead in health technology through innovation, using AI, data and deep clinical insights to improve lives both here in the Netherlands and globally. The beating heart of Philips is in the Netherlands. Together with our partners, from here in Amsterdam and our sites in Drachten, Best and Eindhoven, we’ll keep driving progress and innovating, delivering better care for more people.”

“Moving our global headquarters to Zuidas feels like both a continuation of our story and the start of an exciting new chapter”

GOOD KARMA

In honour of the new Karma Revero, Karma and Rebel Lease are offering a special lease price of €999*. Visit the showroom for your custom-made proposal.

BUILDING THE FUTURE

AMSTEL JUNCTION RECONSTRUCTION CONTRACT PROVISIONALLY AWARDED

The contract for the reconstruction of the Amstel junction has been provisionally awarded to the Amstel Verbindt construction consortium, made up of Boskalis, Mobilis and Van Gelder. Following a thorough tender procedure, the bid put forward by Amstel Verbindt was judged to be the best.

The Amstel junction project is the fourth and final major Zuidasdok project, after the regeneration of Amsterdam Zuid station, the reconstruction of the De Nieuwe Meer junction and the construction of the A10 Zuid tunnel.

Project scope

The reconstruction of the Amstel junction involves changes to the A10 motorway from the Amstel junction to Europaboulevard. The work will improve the safety of the A10 Zuid by separating through-traffic from local traffic and adding extra lanes in both directions of travel. In addition to the widening of the A10, the project also includes new connections between the A10 Oost and A10 Zuid, replacement of the southern Rozenoordbrug bridge, the construction of several new viaducts, modifications to city roads and the addition of noise barriers.

Phased approach

The works have been divided into two subsidiary contracts: one for the north side and one for the south side of the junction. The south side of the junction will be the first to be developed. The realisation of the north side is dependent on funding. Currently, budget is only available for the south side. The whole reconstruction is expected to be completed by 2036.

THE KEY ELEMENTS OF THE AMSTEL JUNCTION PROJECT

South side of junction:

• Laying of main and parallel structure for A10 Zuid

• Construction/renovation of 10 viaducts and addition of new intersection

• Replacement of the southern Rozenoordbrug

• Construction of a new bridge for the parallel carriageway across the Amstel

• Relocation of the existing connection for cyclists to the new bridge for the parallel carriageway

• Adaptation of Ouderkerkerdijk to create a bicycle street between the Amstel and the police academy

• Addition of noise barriers

North side of junction:

• Laying of main and parallel structure for A10 Zuid

• Construction/renovation of 10 viaducts and addition of new intersection

• Construction of a new bridge across the Amstel

Centre

Amsterdam Zuidas Information

Central Hall, WTC +31 (0)800 50 65 contact@zuidas.nl www.zuidas.nl

Follow on zuidas @zuidasamsterdam @zuidasamsterdam

• Changes to Europaboulevard and the crossing

• Landscaping of public area underneath the Rozenoordbrug and in Europaboulevard

• Addition of noise barriers

COLUMN

Smarter Mobility on the Zuidas: The Traffic Jam Starts in Your Calendar

Eduard Schaepman is a serial entrepreneur who provides weekly advice on BNR Radio, where he is also a member of the Entrepreneurs Panel. With a background in business development and change management, he has held key positions at companies such as Tribes, Chalet Group, Regus, Fortis, Robeco, and Bank Mees & Hope. His career is defined by entrepreneurship, innovation, and organizational behavior. Schaepman is dedicated to enhancing productivity and flexibility in modern work environments. As a speaker and writer, he actively shares his passion for nomadic working and forwardthinking business models.

After a quiet summer, the Zuidas is buzzing again. Office lights are on, meeting rooms are filling up, and the A10, A2, and A4 are once more clogged with cars. Rijkswaterstaat warns that roadworks will only increase in the coming years. Translation: structural traffic jams. And let’s be honest, they don’t just steal time – they drain energy, productivity, and good spirits.

But the solution doesn’t lie solely with the government or construction crews. As professionals on the Zuidas, we have more influence than we think. Smarter mobility starts with smarter planning.

Arrange your agenda strategically, and you’ll gain time back. A 9:00 a.m. meeting downtown? That’s asking for trouble. Start at 10:00 instead, and the road will already be clearer. And remember: not every meeting needs to be in person. Mix online and live sessions to save commuting hours. Use that time to prepare, or recharge with a walk outside.

Alternatives matter too. The train to Zuid is quick and reliable, especially combined with a bike or scooter for the last stretch. If you do take the car, consider carpooling or parking further away and switching to public transport. It’s not just greener, it’s often faster.

The key advice? Don’t see mobility as a necessary evil but as part of your work strategy. Commuting becomes productive when you manage time wisely: start the day with calls from home, finish a report on the train, or feed your brain with a podcast while on the move.

Traffic jams aren’t going away anytime soon. But on the Zuidas, we can lead by example: plan smarter, work flexibly, and turn mobility into an opportunity rather than a burden.

And me? I prefer to take the racing bike — no traffic jams, and I get to work on my fitness too.

HELLO PEOPLE

GOT A MINUTE?

For this issue of Hello Zuidas we hit the pavement to ask people’s opinions about mobility here in Zuidas. From train commuters to motorists and from round-the-corner residents to regular bus and metro riders: everyone has their own journey experience and perspective on mobility in this busy district.

Sohaib

KPN

“My favourite way of getting around the city is by bus. I don’t use it often, but there’s just something about it I like. I mostly take the metro. I can use it for basically everything: school, work, to see friends. I think access to Zuidas is good. From here you can be basically anywhere in Amsterdam in 15 minutes and that makes it very easy. I live around the corner, so I just walk here. It is really nice though to have every form of transportation available so close to home.”

Ma Cham Simon Meijssen

“I took the train into Zuidas today and it’s fine, really. I don’t have any problems with it. I don’t travel around much in the city itself. Usually, I just grab the train to work and then back home again. Overall, I would say access to Zuidas is good. The works create delays from time to time, with the trains or if you have to take a detour. That’s a pain around holidays especially, if you have to wait a long time. Still, there’s not much you can do about that.”

Marijn Harteveld Tinker Imagineers

“I got the train into Zuidas this morning. I usually take my car or bike to get around the city, but if I’m going to Zuidas in particular, I prefer taking the train, just because it’s more convenient. I think the accessibility here is really ideal. When you get off, you’re right in the middle of Zuidas. You don’t need a bike or another journey, which saves a lot of hassle. I can easily walk to my appointment and then hop right back on the train.”

Timo van der Horst

Tinker Imagineers

“I drove my motorcycle to Zuidas today and that usually works fine. Only, it was a bit of a mess around the back and I got lost for a minute. Most of the time I just park on the pavement. Maybe they could create some better parking spaces for motorcycles, but this is okay too. Apart from my motorcycle, I take the train regularly and occasionally the tram or metro, too. They’re all great options. The building works here haven’t really been an issue for me.”

Text: Sophia Etmans • Photography: Tatiana van Waveren

BECAUSE WE STILL KNOW YOUR FIRST NAME AND THOSE OF YOUR COLLEAGUES

SOCIAL MEDIA

SHARE #ZUIDAS

ZUIDAS HOME TOUR

“Keep a cool head, whether winds are force 1 or 7”

Who is Rob Heilbron?

“I am flamboyant and I am a sportsman. That sums me up nicely. I used to be a competitive sailor and in 1977 I launched the O’Neill brand in Europe. I won the European catamaran sailing championship title that year and met Jack O’Neill in Hawaii. The two of us hit it off at the bar of the Outrigger Canoe Club. We started out introducing wetsuits here and later I started designing clothes myself. I did that for twenty years and loved it.”

What lessons from the world of championship sport are also applicable to the business world?

“A crisis is similar to sailing in very low or high winds. That’s when you see who can really sail. Almost everyone can keep up when times are good, but when the going gets tough, only the best remain. The mentality of staying calm and recognising opportunities has always stood me in good stead.”

When did you settle in Zuidas?

“This building was completed in 2018. My son lived here first, then a friend temporarily, and I myself have lived here since 2020. That was in the midst of the first lockdown. I stood at Loetje’s takeaway counter outside here regularly. Those are memories of a strange time.”

What do you like about living in Zuidas?

“The anonymity and the convenience. Everything is well planned out: there’s a large covered car park, GP surgery, chemist’s and dentist all around the corner. I like living comfortably and practically. I used to live along the Amstel, which was marvellous, but the traffic and crowds and whole business with renting

put me off. Here, you walk in anonymously, step out of the lift and that’s it.”

Where are we likely to run into you hereabouts?

“Often I’m at the Nieuwe Meer marina, five minutes from here, because my boat is moored there. I like going to Gelderlandplein for coffee, and there’s also a new restaurant in Beethovenstraat, Jondani, that I like. In Zuidas proper, Dickies is nice, Le Grand George on Mahlerplein, and Limon, and I also get coffee at Joe & The Juice sometimes.”

Your name has been mentioned in connection with a cosmetic clinic in the neighbourhood. What’s your role there?

“That came about through a friendship. I advise Safa of Aēstec, the founder, on marketing and have been introducing him through my network. They’re actually expanding internationally now. I wanted to help because I enjoy it and we get on well.”

You are a conspicuous presence on social media. By chance?

“You could say that. Some posts circulate a million times. People will ask me: ‘How do I become a millionaire?’ My answer tends to

be quite common-sense: start by taking a look at your own house and your mortgage. Inflation has an impact. But, more important: stay curious and enjoy life.”

What is your motto for living in Zuidas?

“I don’t plan ahead too much. Leave room for serendipity and life will always be a surprise. And whether winds are force 1 or 7, keep a cool head. You can do that very well here in Zuidas. Anonymous, comfortable, everything within easy reach. For me, it’s ideal.”

ARCHITECTURE PHILIPS HEADQUARTERS

From sealed bunker to open campus

The original building, dating from the 1970s, has undergone a complete metamorphosis. Once clad in slabs of concrete, the building now presents an open and airy structure with large windows and an inviting feel. Inside, three atria let daylight flood in and visually link the lower and upper floors. Each level has its own colour scheme and character, while all are connected by a central staircase that encourages movement and interaction. Instead of a classic tower structure, Philips opted for a horizontal design evoking a campus – a place where it feels natural to stop and chat, share knowledge and work together on innovations that contribute to better care around the globe.

Sustainability in every choice

Sustainability guided every step of the development. Philips deliberately decided against a new building, preferring to renovate and repurpose an existing property. The original concrete structure was preserved and renovated with circular

materials, energy-efficient building systems and green landscaping around the exterior. This makes the building not only future-proof but also a model of responsible enterprise. Large floor plates and flexible layouts make the office suitable for a range of work styles, from concentrated individual work to creative brainstorming sessions, resulting in a working environment that encourages collaboration and fuels innovation.

A building that works

Philips’ new headquarters is much more than a workplace. It is a space for interaction and inspiration that also embodies the company’s identity. “Our new head office reflects the way we work. It’s open, transparent and centred on impact and patient safety,” says Roy Jakobs, CEO of Koninklijke Philips. With the opening of this refurbished property, Zuidas boasts not only another architectural landmark, but a building that symbolises progress, sustainability and human-centred innovation.

AGENDA NOVEMBER & DECEMBER

November & December

VU GRIFFIOEN COURSES

@ VU Griffioen - www.griffioen.vu.nl/cursussen

Break out of the autumn rut with a course on the VU Campus in the heart of Zuidas. From meditation to bachata and from creative writing, singing and photography to documentary filmmaking, more than thirty courses are starting this December. This is your chance to build new skills or unwind after a busy working day. Registration closes soon. Explore your creative side, at: griffioen.vu.nl/cursussen.

Every Thursday LIVE MUSIC NIGHT

@ Manhattan Lounge bar www.manhattanbar.nl

Every Thursday, Manhattan Lounge Bar transforms into the ultimate jazz club. Lose yourself in the rhythm of live performances by talented artists while sipping perfectly mixed cocktails and enjoying the cool ambiance. Come jazz up your Thursdays with an unforgettable evening of music and style.

November & December MARKET 33

@ Market 33 – www.market33.nl

Why settle for another dull dinner or office party when your team deserves a real taste of Zuidas? At Market 33, groups never have to compromise. With ten food stands, two bars and everything from sushi to tacos to ramen, there’s something to satisfy every craving. Whether it’s after-work drinks, a team dinner or your company’s Christmas party, we turn gatherings into experiences. Big or small, casual or festive, your next event belongs at Market 33. Book your group or event: hello@market33.nl.

1

& 23 November

VU SPORTS CENTRE ON THE MOVE

@ VU Amsterdam – www.vu.nl

There’s always something happening at the VU Sports Centre. Besides a colourful new mural blending sport and science, we have two brand-new sports to add to our programme. Our new HYROX classes offer the perfect mix of strength and endurance exercise. Whether you’re training for an official HYROX or simply looking to rev up your workout, come join our special HYROX events on 1 and 23 November.

5 November

BRUTALLY MINIMALISTIC

@ De Thomas – www.dethomas.nl

Brutally Minimalistic returns to De Thomas in Zuidas with an evening of minimal music, lectures and conversations around sustainability as a counterweight to consumption and Black Friday. Piano duo Anne Veinberg and Herman Lai will play a programme featuring Hallelujah Junction by John Adams. Speakers will include Josephine de Zwaan (Fairphone) and Nicolas Chevrollier (Nyenrode).

EVENT (MEMBERS ONLY)

13 November

ZUIDAS SUSTAINABILITY AWARD PRESENTATION

@ DLA Piper – www.zuidasduurzaam.nl

Submissions for the 2025 Zuidas Sustainability Award are in!

Now in its fourth year, the awards ceremony will be held on Thursday 13 November from 3-5pm in the retrofitted offices of DLA Piper – one of last year’s winners. Reception with tasty drinks and nibbles to follow. This event is open to the public. We hope to see you there! Hello Zuidas event.

EVENT

6 November

MEMBER MEETING @ PAN AMSTERDAM

@ RAI – www.pan.nl

On Thursday 6 November, Hello Zuidas is organising a special members-only visit to PAN Amsterdam in the RAI. The art and design fair offers a sensational showcase for the art market, featuring Old Masters to contemporary design. Join us for drinks and snacks followed by an exclusive guided tour of the fair. For more information, please contact servicepoint@hellozuidas.com

13 - 23 November

IDFA @ THE PULSE

– DOCUMENTARIES THAT MATTER

@ Cinema The Pulse – www.idfa.nl

The Pulse in Zuidas is the film festival hub of this year’s IDFA, with daily showings of six to eight films over ten whole days. Discover the best documentaries from more than 4,000 worldwide submissions, plus live Q&As with international filmmakers. With themes around technology, climate, fashion and mental health, this year’s programme is exceptionally relevant for the Zuidas community.

Thursday 20 November

TRAINING: CLEAR WRITING IN DUTCH AT B1 LEVEL

@ Taalcentrum VU – www.taalcentrum-vu.nl

Strong communication starts with clarity. Learn how to write Dutch at B1 level that connects with every reader. In this one-day training you’ll discover how to make your writing clear, concise and effective. With practical tips, real-life examples and personal feedback.

21-22 November MOLTENI&C NEW COLLECTION

@ The Valley – www.molteni.it

Molteni&C is a leading Italian brand known for luxury designer furnishings and innovative shelving systems. On the weekend of 21-22 November they are presenting their newest collections in the top-floor showroom of the iconic Valley building. Interior and design enthusiasts won’t want to miss this unique opportunity for high-end inspiration.

18 November-1 May (2026) ON LIMITS

@ Art Science Gallery – www.artsciencegallery.nl

Featuring work by Lotte Werkema, Eva Spierenburg, Joshua Serafin and Meiro Koizumi, On Limits is an exhibition that explores boundaries, limitations and (non-)normative experiences.

Taking human nature and its relationship to non-human beings as a starting point, the works on show highlight themes around disability, social norms and pressures, fluidity and the boundaries between human and non-human forms.

EVENT (MEMBERS ONLY)

25 November

ARTIFICIAL INTELLIGENCE SESSION

@ Philips global headquarters

This edition will zoom in on artificial intelligence, with an AIVD representative speaking on the role AI plays in national security, and the Amsterdam fire brigade on their use of robotic fire-fighters as an innovative tool for fighting complex fires in covered car parks. Hosted by the prestigious brand-new world headquarters of Philips in Zuidas, the meeting will include an exclusive tour and behind-the-scenes look at this high-tech location. More info: servicepoint@hellozuidas.com or go to: www.hellozuidas.com

27 November

MUSIC BINGO XXL

@ The All Out Amsterdam www.theallout.com

Not your usual Thursday after-work drinks, but Music Bingo XXL. Expect early Christmas hits, cocktails, bar snacks and sing-along bingo. Teams go head-to-head for fun, team-building and guaranteed prizes. Doors open 17:00, bingo 17:30 –19:30. Teams of 2–8 people, €10 p.p. Sign your team up via: collab@theallout.com

19-20 December

40HRS – WELCOME TO CHANGE

@ WTC Amsterdam www.wtcamsterdam.com

WTC is celebrating its fortieth anniversary this November with a refurbished reception area and the opening of a new chapter as a vibrant business hub. On 19 and 20 November, WTC transforms into an inspiring festival location for 40HRS –Welcome to Change, with forty hours of gatherings, talks, hackathons, wellness and inspiring experiences on four stages in dynamic forty-minutes blocks.

11-15 December

MASTERS EXPO

@ RAI Amsterdam – www.rai.nl

MASTERS EXPO is Europe’s foremost business trade fair and a unique meeting place for leaders of Dutch enterprise. Over five days, some 350 international and Dutch companies from more than twenty sectors showcase their most exceptional innovations. In a sophisticated setting, entrepreneurs come together with family, friends and business associates for the country’s premier social and business networking event, where inspiration and connection take centre stage.

25-28 December

HOLIDAY ON ICE – HORIZONS

@ RAI – www.rai.nl

Let yourself be transported this holiday season to the magical world of HOLIDAY ON ICE – HORIZONS. A vibrant metropolis pulsing with colour, light and magic comes to life on the ice, with spectacular figure skating acts, dazzling costumes and breathtaking moments. This is the perfect winter experience to celebrate the magical, heartwarming, festive spirit of Christmas with family and friends.

A Successful Kickoff of Black Achievement Month Zuidas

25 at Cinema The Pulse

On October 16, the first evening of Black Achievement Month Zuidas 25 took place at the brand-new cinema, Cinema The Pulse. We kicked off the evening with delicious food from Urban Salad and drinks in the foyer. Next, we watched the short film Hobi. Lead actor and Golden Calf nominee Kendrick Etmon was present for an inspiring Q&A, moderated by Alwin Helmink.

After that, it was time for the impressive feature film Nawi, a remarkable Kenyan production that will only be released in Dutch cinemas in December and is a strong contender for an Oscar.

This event was a collaboration between Cinema The Pulse, Black Achievement Month, and Hello Zuidas. Made possible with the support of the City of Amsterdam, Arts & Culture.

Photography: Davide Heijmans

Nervous System Reset is not something you can explain – it has to be experienced”

Situated on Amsterdam’s Gustav Mahlerlaan, Renessence is a place where rest, recovery and mindfulness come together. Among their unique therapies is the Nervous System Reset: designed to help release tension, calm the nervous system and restore the body’s natural balance. Renessence therapist Danny guides people through this process of relaxation, in which touch, breathing and calming energy work together to ground body and mind.

What exactly is the Nervous System Reset?

“In essence, it’s about relaxation. During a session, I help a person let go of successive layers of tension to calm the nervous system. It clears your mind in a way and refills your body with energy. A combination of intentional touch and stillness regulates your nervous system with mine. People forget that we still need this form of human connection.”

What does a session consist of?

“You lie down on a comfortable massage table. I usually start at the feet to make a connection. Through touch, breathing and sometimes a few quiet words we explore

together what’s needed. It’s similar in some ways to gentle massage, but also more than that – it’s an alignment of two nervous systems. A session is ninety minutes and wholly focused on you. How often do you allow yourself that? The body gets a chance to unwind and the mind to simply be. People often notice they feel lighter, energised or just breathe easier afterwards.”

What is your role as a therapist during sessions?

“It’s all about feeling. My role is to create a safe space in which a person can let go. It’s collaborative, like a dance, so if one of the two doesn’t participate, nothing happens.

I try to localise the tension, to find the entry point and how a person can open themselves. I observe where they are blocked, where they can let go and how we can connect.”

Can you yourself feel the energy or change in people afterwards?

“Yes, absolutely. You can definitely feel the change in people. Sometimes their breathing literally slows down and their face relaxes, so you notice that straightaway. We’re all in search of that feeling of safety and human touch. Technology can help on many fronts, but there’s no single system capable of calming the body the way that human touch can.”

An invitation to experience

“I could talk about it for hours, but in the end you have to feel it for yourself. Some things can’t be explained in words. You can describe what a hug is, but you only know what it does until you get one. The same is true of the Nervous System Reset. It’s about attention, presence and touch – three things we actually all receive too little of.”

Renessence George Gershwinlaan 520, Amsterdam +31 (0)20 303 8395 welcome@renessence.com www.renessence.com

Danny Rook

Come home to your own private island in Amsterdam

Anyone who says finding a detached home means leaving the city doesn’t know Amsterdams Buiten. Now taking shape in picturesque Sloten, on the quiet Sloterweg, are four exclusive villas, each on their own spacious plot and surrounded by water – offering a rare blend of tranquillity, space and accessibility in Amsterdam.The houses, ranging from 231 to 245 square meters, are completely turnkey, featuring luxurious bathrooms, highquality wall finishes and parquet flooring. The only element buyers need to install themselves is the kitchen; everything else is already in place and included in the purchase price. The starting price is €1,750,000 (including transfer costs), which equals approximately €7,575 per square meter. That is a remarkably favorable rate by Amsterdam standards, especially considering the unique location, spacious plots and high level of finish. Moreover, the purchase prices include prepaid leasehold (erfpacht) until 31 December 2032, with an option to switch to perpetual leasehold under highly favorable conditions thereafter. The first villa has already been sold, reflecting the strong interest in this exceptional development.

Unique for Amsterdam

“Amsterdams Buiten truly feels like your own private island within the city,” says Ramón Mossel of real estate agency Ramón Mossel Makelaardij. “These are detached homes surrounded by water, yet only a short cycle from Zuidas, the city centre and Nieuwe Meer. This combination is unique for Amsterdam.”

Spacious, light and luxurious in every detail

Set on plots of approximately 650 to 680 square metres, the villas combine modern architecture with the warmth of natural materials and abundant glass. The interiors are spacious in every way, with a generous living area, separate kitchen-diner, four

bedrooms and two bathrooms as standard. “Many families today don’t want to have to choose between urban living and room to breathe. Here, you don’t have to. The villas have ample space for a large family, a home office, or that extra guest bedroom or hobby room you’ve always wanted.”

Sustainable comfort with personal freedom

The homes are fully future-proof, with an A++++ energy rating. “Sustainability and comfort go hand in hand: think underfloor heating and active cooling, high-performance insulation and energy-efficient systems. It’s a home that’s equipped for the future, but designed for comfort today.” Inside, buyers enjoy complete freedom to finish their home to their own taste. “The kitchen-diner is the heart of the home, and everyone wants to make the space their own. In our experience, people love putting a personal stamp on it, from the layout of the island to the choice of materials.”

Peace, nature and urban life all within easy reach

Located at the edge of the city, Amsterdams Buiten combines the best of both worlds: peace, space and nature as well as all amenities close at hand. “From sports clubs to schools to Amsterdamse Bos, everything is nearby. It feels almost like a village, but you’re only a 15-minute cycle from the world of big business in Zuidas.” Amsterdams Buiten offers a rare residential opportunity in the capital: a private home on the waterside with all the comfort of a luxury villa and all the life of the city just minutes away. “It’s like being on holiday, only at home – in Amsterdam.”

“The villas have ample space for a large family, a home office, or that extra guest bedroom or hobby room you’ve always wanted.”

amsterdamsbuiten.nl nieuwbouw@ramonmossel.nl  + 31 (0)20-3052662

Ramón Mossel

A SLICE OF JAPAN IN BEETHOVENSTRAAT

Chef Mitsuhiro Narita on tradition, perfection and the spirit of Hatsune restaurant

Tucked away on Beethovenstraat, at the edge of Zuidas, you’ll find a small slice of Japan. Hatsune is an intimate restaurant where Chef Mitsuhiro Narita takes diners on a seasonal journey through Japanese cuisine, crafted with precision and care. Narita explains: “HATSUNE is a restaurant in Osaka, Japan. HATSUNE serves authentic Japanese haute cuisine cuisine, prepared using carefully selected ingredients, in a welcoming, sophisticated Japanese-style setting.” Narita is one of the co-founders of HATSUNE and has been instrumental to its success. He opened the restaurant in Amsterdam after moving to the Netherlands, based on the same concept as HATSUNE in Japan. Narita invites everyone to experience the elegance of traditional Japanese Kaiseki and Kappo tempura cuisine.

Mitsuhiro Narita

Long-held dream

It was a long-held dream to open a restaurant in the Netherlands. “Japanese cuisine is becoming increasingly popular,” says Narita, “and the timing was right. We wanted to create a place where people can experience the true flavours of Japan. Not a European version, but authentic Japanese as it would taste in Osaka.”

Intimate dining, boundless hospitality

Hatsune has only a few tables – a deliberate choice, Narita says, to preserve intimacy: “Japanese restaurants tend to be quite small so the chef can attend to everything, engage with diners and offer genuine omotenashi, the essence of Japanese hospitality. We want to cater personally to every one of our patrons.” At lunchtime, the restaurant welcomes many local residents and people who work at nearby companies. In the evening, guests come to celebrate birthdays, enjoy dinner with friends or simply unwind over

“You don’t have to travel halfway around the world to experience Japan, just come to Hatsune. Your journey begins here in Beethovenstraat.”

a quiet meal. “We have many regulars,” Narita says with a smile. “That’s the best compliment of all.”

Serving up the seasons

Hatsune offers a traditional kaiseki-style menu, celebrating the elegant, seasonal gastronomy of Japan. “The basics of each course remain the same,” Narita says, “but the ingredients change with the seasons. Everything is fresh, much of it locally procured, and all prepared using Japanese techniques.” A meal at Hatsune begins with a delicate amusebouche, followed by sashimi, tempura, a main course of meat or fish, and of course miso soup, the flavourings of which Narita varies daily. “We have two types of miso: white and red,” he says. “Every day, I taste which best fits that particular day.”

Authentic

from plate to glass

Of course, fine food deserves to be paired with a carefully selected beverage. “We

serve sake, wine and Japanese beers,” the chef says, “and even sparkling sake. Our dishes are prepared using filtered soft water, just as in Japan, which is crucial for the perfect balance of flavours.”

A journey without the travel

Narita worked as an instructor and chef at the Tsuji Culinary Institute in Japan for many years and was also involved in opening a restaurant in New York City that was awarded a Michelin star. His artistry is apparent in every detail. “Many guests say it’s like being transported to Japan,” he notes with quiet pride. “And that’s exactly what I hope to create. You don’t have to travel halfway around the world to experience Japan. Just come to Hatsune. Your journey begins here in Beethovenstraat.”

Hatsune Amsterdam + 31 (0)20-358-5949 Beethovenstraat 180 1077 JX Amsterdam hatsune-ams.nl

“WE BUILD ON CONFIDENCE, WE DON’T CREATE IT”

Dr. Hilmar Heijmans Chief Medical Officer at Prime Care Clinics (Soap, Fairday Clinics, Zipper Clinics)

Five years ago, doctor Hilmar Heijmans stepped into Doctors at Soap. Today, he serves as Chief Medical Officer of the fast-growing Prime Care Clinics, which recently opened a new Soap Clinic on Stadionweg 174, nearby the Amsterdam Zuidas.

Built on Confidence

“Growing up in a doctors family, I recognized early how rewarding it is to contribute to someone’s wellbeing with both mind and hands,” Hilmar recalls. “Studying medicine at the UvA, I had a completely different view of cosmetic medicine. I imagined it was for people chasing perfection or struggling with insecurity. Now I know that couldn’t be further from the truth.”

Today, he meets people who are full of life, confident, wanting their appearance to reflect how good they feel inside. David Mosmuller, one of the founders

of Soap, introduced Hilmar to the No Trace Face™️ philosophy: “Most men and women want to look a little more refreshed, yet without being noticeably treated. We refine what’s already there, we don’t change who someone is. For this reason we don’t treat clients under the age of 25. It’s about enhancing selfconfidence, not creating it.”

Besides his leadership role, Hilmar still works three days a week as cosmetic doctor at Soap. The personal connection he loves most. “Talking with so many different people and getting to make them genuinely happy, it doesn’t really

feel like work. The incredibly warm and collaborative atmosphere in our team I value deeply.”

Soap Clinics, Stadionweg

The new clinic on Stadionweg offers a serene environment where medical expertise meets hospitality. “We’re open six days a week providing free consultations for eyelid corrections and other minor procedures,” Hilmar explains. “We also offer free weight-in consultations for patients interested in medical weight loss with a BMI above 27. It’s about total wellbeing; helping people feel comfortable and confident in their own skin.” Doctors at Soap www.doctorsatsoap.com

(0) 20 673 05 06

Give back to nature with your team in Amsterdamse Bos INTO THE WOODS TOGETHER

Amid the rush of deadlines, targets and Teams meetings lies a peaceful world with room to breathe and space to create meaning. Just ten minutes from Zuidas, Amsterdamse Bos is a place where corporate teams can come together to brainstorm, strategise and find inspiration. And to literally roll up their sleeves, because working in Amsterdamse Bos is an ideal way to give back to nature and build team spirit at the same time.

More than a company outing

A day in Amsterdamse Bos is team building with a difference. We offer an inspiring location for your meeting, along with various activities that you and your team can do outdoors. Round out a team session by lending a true helping hand to restore nature under the guidance of our experienced forest staff, ranging from BioBlitz monitoring and trail maintenance to the removal of invasive species and planting new vegetation. The result is a win-win: a visible impact both on nature and on collaboration in your team.

Where meetings and receptions can be dry and superficial, actively pulling together in the fresh air fuels genuine team spirit. Mucking in, laughing and getting things done together brings

people closer than any brainstorming session ever could.

CSR

in practice

Is your organisation committed to corporate social responsibility (CSR)?

Partnering with Amsterdamse Bos is a constructive way to pursue your CSR ambitions. We offer a variety of partnership options ranging from Verified Impact to Impact Investing. We would be delighted to tell you more.

Working with Amsterdamse Bos adds an inspiring component to your CSR strategy, helping to build ties within your teams, bring biodiversity and climate issues to life and shape a greener image. And with a bare minimum of organisation on your part, because we’ll take care of all the

details – guidance, materials and activity site – for your team.

Practical and close by

Amsterdamse Bos welcomes teams of all sizes, from big to small, to visit for a whole or half-day. We offer meeting locations in green surroundings as well as a variety of activities appropriate to the season and group size. Additional options to complete your day include catered lunch, a guided tour or an inspiring forest lecture about the impact of biodiversity and climate by our Bos Academy.

Best of all? You can be here in no time!

From Zuidas, it takes only 15 minutes to reach the heart of Amsterdamse Bos, where you can unplug after weeks at your screen.

Making a difference together

Becoming a partner and working with your team at Amsterdamse Bos offers a unique opportunity to be part of something bigger than yourself. It’s an experience that leaves you uplifted and re-energised while also creating a sense of pride, connection and memories that last.

Ready to get cracking with your team?

For more information and bookings, visit: amsterdamsebos.nl/partners/vrijwilligerswerk-team/

BIOBLITZ IN NATURE

Truly give back to nature

Discover how nature, knowledge and corporate social responsibility fit together. During a BioBlitz, your team experiences nature in a unique and impactful way: by cooperating, discovering and helping to strengthen biodiversity in Amsterdamse Bos. This is an inspiring activity that dovetails seamlessly with a forward-looking CSR agenda.

What is a BioBlitz?

• Combine team building with CSR as you work together to make biodiversity visible.

• Raise awareness and actively contribute to the sustainable management of Amsterdamse Bos.

• Position your organisation as a committed and forward-thinking partner in nature conservation and knowledge sharing.

A BioBlitz is a fast-paced journey of discovery in the natural world. Guided by our experts, participants track down as many plant and animal species as they can within a set period of time. From mosses to butterflies and from mushrooms to songbirds: everything gets recorded using an app. The collected data directly contribute to scientific research and sustainable forest management.

A BioBlitz is a great way to connect both your team and wider network to a meaningful sustainable initiative close to home. Support the green lung of the Amsterdam metropolitan region and show leadership in biodiversity as this issue climbs ever higher on the Zuidas agenda.

Contribute. Discover. And demonstrate that sustainability isn’t just a promise your organisation makes, but a practice you follow.

DRINKS IN AMSTERDAMSE BOS

Celebrate together in green surroundings

De Boswinkel in the heart of Amsterdamse Bos is a place where nature, good vibes and great company converge. It’s a place where the city feels far away and every gathering becomes special.

Your team can enjoy relaxed drinks, tasty snacks and great conversation in a green setting. From team outings to anniversaries to networking drinks, De Boswinkel is the perfect spot for an inspiring get-together in green surroundings. Also perfect for your Christmas or New Year drinks.

Why choose De Boswinkel?

• Unique location: surrounded by nature yet close to the city.

• Pleasant and private: a space reserved exclusively for your group.

• Versatile and welcoming: suitable for drinks, receptions and small celebrations.

• Meeting options: round out an inspiring meeting or workshop with drinks in green surroundings.

Book your get-together in Amsterdamse Bos for a memorable day in nature with your team. More information and bookings: amsterdamsebos.nl/vergaderen/borrelen-amsterdamse-bos/

MEETINGS IN AMSTERDAMSE BOS

Vogeleiland: focus and calm in a wooded setting

Surrounded by majestic trees, the lapping of water and singing of birds lies a unique spot in Amsterdamse Bos where stillness and inspiration come together. Vogeleiland – ‘bird island’ – is an intimate meeting space exuding calm and natural beauty. Here, you can escape the rush of the city and find space to think, create and connect.

• Suitable for meetings of up to 24 people (or 75 including outdoor space).

• Situated in the heart of Amsterdamse Bos, surrounded by trees, plants and water.

• Fully equipped with a projector, whiteboard and Wi-Fi.

• Large windows overlook Vogeleiland and the surrounding woodland.

• Spacious outdoor area for breaks, walks or informal discussion.

A meeting on Vogeleiland is more than just a gathering – it’s a moment to pause and recharge, in the heart of nature.

Amsterdamse Bos has 3 meeting locations in addition to Vogeleiland: De Kiekendief,

in the visitor centre, is an intimate space accommodating up to 12 participants; De Expositieruimte comfortably seats meetings of up to 50 people; and De Kop van de Bosbaan, a beautiful waterside location on the Bosbaan, will be available for bookings from 1 January 2026.

Book and become an

Amsterdamse Bos Impact Partner

All hire proceeds go directly to funding biodiversity, climate, health and social wellbeing projects at Amsterdamse Bos. Together, we’re bringing nature to the heart of society.

Read more at: www.amsterdamsebos.nl/vergaderen/

BRAND campaigns

Boost the Dutch skills of your international employees with our customised language training

flexible tailor programmes for maximum learning impact

increases Dutch language proficiency

invest in the professional growth of expats

www.taalcentrum-vu.nl

020 - 244 3400 | info@taalcentrum-vu.nl

One School, Two Streams: Bilingual and Dutch

At Winford Bilingual, we’re proud to offer a truly balanced 50/50 bilingual education in Dutch and English. Each class is led by native-speaking educators who specialise in bilingual teaching, creating a rich and authentic language environment every day. Children graduate with the ability to thrive in both Dutch and international settings - ready for the future, wherever it takes them.

• A choice of bilingual education with an option to move to a Dutch-only curriculum in group 6 (age 9)

• Dedicated focus on Dutch & English language development

• Emotional and social guidance to build confidence and resilience

• Small class sizes and flexible holidays

• Tailored academic support to prepare for Dutch or International Secondary School education

Bilingual Stream: groups 1-8

Dutch Stream: groups 6-8

Please contact us for a personal tour info@winford-bilingual.nl winford-bilingual.nl

TopBrewer Coffee break with…

Shirley van Nederpelt (Savills) and Juriaan Vreeburg (NautaDutilh)

Powered by TopBrewer

For this edition of Coffee break with…, powered by TopBrewer, we invited Shirley van Nederpelt, Business Development, Asset and Property Management consultant at Savills, and Juriaan Vreeburg, Facility Services Director at NautaDutilh, to join us at the coffee bar for a conversation about the relationship between their two firms. Savills has been responsible for property management at NautaDutilh’s offices for over five years. What started out as a chain of emails has since grown into a close partnership based on one key ingredient: trust. “I don’t pull any punches,” Juriaan says. “Transparency and shared objectives are fundamental for a well-run building.”

Collaboration with a human touch

That open and forthright relationship is reflected in day-to-day practice. For instance, malfunctions are not only registered but also actively followed up, with feedback. “It sounds simple,” Juriaan says, “but that feedback loop makes all the difference for building users.” Personal contact also plays a crucial role. Being in close communication – Savills and NautaDutilh are literally around the corner from each other – makes it natural to just drop in. “You notice that people value genuine contact more than ever since the pandemic,” Shirley adds. “Conversations are different when you’re sitting around the table together versus on Teams, and it makes the work more enjoyable.”

Coffee connection

And then for the coffee – another key ingredient! Shirley enjoys a good espresso, these days mostly decaf, “for the taste and the ritual.” Juriaan likes his coffee black and admits that he’s trying to cut down: “From six or seven cups a day to, hopefully, a bit less.” What message do Shirley and Juriaan want to share with Hello Zuidas readers? “Think of a property manager not as a provider, but a partner,” Juriaan recommends. Shirley nods: “Partnership, honesty and transparency are the ingredients needed for a fruitful partnership. And if there’s a personal connection, that’s the icing on the cake.”

TopBrewer + 31 (0)35 205 50 49 info@topbrewer.nl www.topbrewer.nl

SUSTAINABILITY

COUNTDOWN TO THE ZUIDAS SUSTAINABILITY AWARD

It’s nearly time to celebrate the presentation of the 2025 Zuidas Sustainability Awards at DLA Piper! Who are the lucky winners? Join us and find out on 13 November. As always, in addition to announcing the winners, we have some fascinating guests and speakers. Read on for programme highlights:

SIES-UPCYCLED

SIES-Upcycled gives salvaged men’s suits a second lease of life as stylish, high-powered designs for women. Every suit tells a story about sustainability and empowerment. Proceeds go to support the production of reusable menstrual products for girls in Zambia, enabling them to get a full education. Isice Michels is the brain behind SIES-Upcycled and will tell us more. She will also show several pieces during the event.

LEX OOSTERLING AND CASPER SCHWARZ

Lex Oosterling is Country Managing Partner at DLA Piper and Casper Schwarz is the interior designer of Strawinskyhuis. The two will give us an inside look at DLA Piper’s sustainability ambitions and how these have been realised in the renovation of Strawinskyhuis.

SWAPSHARE

Join us before the main event (at 3pm) for a SwapShare, where you can swap your stuff with neighbours or work colleagues. This triedand-tested community-sharing concept is proof that sharing pays off by cutting waste and building connections!

Keynote speaker: MAURITS GROEN

Maurits Groen joined the judging panel for the Zuidas Sustainability Award in 2024. A decadeslong advocate for climate, energy and the circular economy, the role fits him perfectly. As an entrepreneur and sustainability consultant, Groen was among the architects of such initiatives as WakaWaka and Kipster. His work on behalf of the award underscores his mission to make sustainability the new normal.

HANNAH HENDRIKX (BIRTHDAY FOREST)

On 21 June this year, a section of the capital’s ring road was transformed for one day into a vast forest, with 750 large and 7,500 smaller trees. This Birthday Forest’s impact is living on after the event, as all the trees have been permanently planted in and around the city. We’ll hear more from project initiator Hannah Hendrikx of De Gezonde Stad.

DLA Piper to host Zuidas Sustainability Award presentation on Thursday 13 November

AND YOU’RE INVITED!

Submissions for the 2025 Zuidas Sustainability Award are in! On Thursday 13 November, from 3pm to 5pm, Hello Zuidas, Green Business Club Zuidas and the Amsterdam Zuidas district office will be announcing the winners of the fourth edition of this special award ceremony, being hosted this year in the retrofitted offices of DLA Piper – one of last year’s winners.

DON’T MISS IT: SCAN THE QR CODE TO REGISTER NOW!

In addition to the awards ceremony, the programme will offer a unique behind-the-scenes look at Strawinskyhuis. Afterwards, there will be a reception with drinks and snacks. We have received stellar submissions in all six categories. This event is open to the public and all are welcome.

Queen Máxima officially opens Philips’

new global headquarters

Philips proudly celebrated the opening of its new and sustainable global headquarters in Amsterdam. Her Majesty Queen Máxima did the honours by symbolically activating the building’s heartbeat. The new head office is a space that embodies collaboration, innovation and sustainability. Following the ceremony, the queen and other guests received a tour of the building and were shown a host of homegrown innovations that are enhancing care and wellbeing worldwide, with technologies that are smarter and more personalised, sustainable and efficient.

“Our new head office stands for how we work: transparent and focused on patient safety and better care for more people,” said Roy Jakobs, CEO of Philips.

“Brokerage 2.0 is about less talk, more analysis and consistently building long-term value”

Zadelhoff Vastgoedadviseurs is a property consultancy firm established in 2023 with a clear mission: to reinvent investment advice. “We are not brokers in the traditional sense,” partner Sicco Posthumus explains. “We operate as advisers and sparring partners, being small, seasoned and personally involved in every decision-making process.” From their distinctive premises on the corner of De Boelelaan, the team works in true boutique fashion: compact, enterprising, and fully focused on creating value for their clients. Combining a rich heritage with a strong entrepreneurial spirit, Zadelhoff Vastgoedadviseurs advises investors, owners and users across all property types, from commercial premises to comprehensive real estate strategies. Their experienced advisers deliver tailored, effective solutions for buying, renting, or investing, always aligning seamlessly with each client’s goals.

Seniority and numeracy

It all starts with what each member brings to the team. Posthumus has decades-long deal and asset management experience, Arjan van Rijn (Investments partner) contributes a solid background in banking, with thirty years in corporate finance, financing and wealth management. “Nine out of ten of my clients prefer to invest in private equity and real estate as opposed to stocks and bonds,” says Van Rijn. “They expect analyses, scenarios and models,

and that’s precisely what we deliver. Just recently, a client said, ‘I never get the kind of financial assessments you give me from other brokers.’ That’s the difference.”

Depth over volume

In today’s market of higher interest rates, selective capital and rigorous due diligence, closing a deal requires more than just a sign in the yard. Zadelhoff combines off-market access with financial and analytical expertise to offer

tenant and cash flow analyses, sale-andleaseback structuring, sensitivity analyses and optimisations that enhance returns throughout the entire holding period. While operating independently, the firm can call on sustainability, financing/refinancing and other specialists as needed. “We have the entire chain covered, from purchase to value optimisation to sale,” says Posthumus. “We’re a one-stop, but without conflicts of interest.”

Best of boutique

Equally distinctive is their relational philosophy. Like a true boutique firm, Zadelhoff works ‘in fellowship’, in a small team under senior-level guidance with colleagues working side by side. Rather than churning out hours and following standard processes, the culture is one of collaboration and participation to ensure services are aligned to current market demand for customisation, speed and demonstrable added value.

Building sustainable value in a changeable market

The result has been profitable, controlled growth from day one and a portfolio of projects that matches the firm’s DNA. Van Rijn: “Investing in 2025 is all about making choices amid uncertainty. This calls for an adviser who can interpret the figures, knows the market and prioritises your interests.” Summing up, Posthumus says, “For us, Brokerage 2.0 is about less talk, more analysis and consistently building long-term value.”

Zadelhoff Vastgoedadviseurs B.V. Antonio Vivaldistraat 2-8 1083 HP Amsterdam +31 (0)20 70 581 27 info@zadelhoffvastgoedadviseurs.nl www.zadelhoffvastgoedadviseurs.nl

Arjan van Rijn and Sicco Posthumus

MOBILITY SPECIAL INTRO

“We want everyone to be able to easily reach the campus.”

Stefan Titus is an area development adviser at VU Amsterdam. Together with Amsterdam UMC, he is working to ensure employees, students, patients and visitors have continued good access to the university and hospital, whose joint campus occupies a large area in west Zuidas known as the Innovation District Kenniskwartier.

Stefan Titus

The AUMC and VU Amsterdam have very different and distinct mobility needs, so how have you been able to arrive at shared solutions?

“I work for one of two large knowledge institutions that together account for more than 13,000 employees and 32,000 students, not to mention many patients and visitors. That generates a huge multitude of traffic movements to and from Zuidas. Whereas patients oftentimes rely on cars, VU staff and students tend to use bikes or public transport. We’ve been able to help organise good access for the first group by collaborating through a joint parking company to create facilities on the grounds of both institutions. We also took a highly coordinated approach to the design of public spaces; everything from bicycle parking to pleasant areas for people to relax. That way, the AUMC and VU campus form a cohesive whole.”

Why is it so important that the AUMC and VU Amsterdam work together on the mobility front?

“Our buildings and outdoor spaces are literally intertwined, making us

“Our campus is a place where healthcare, education and research meet. Mobility is the connective force that makes it all possible.”

dependent on each other and meaning we have to coordinate closely on things like parking policy and bike facilities. However, the partnership goes well beyond that. We also collaborate in education and research, for example in the Faculty of Medicine. Coordination of our facilities is really a logical outcome of that. Both institutions are committed to being attractive and responsible employers, and ease of access is a part of that, whether for students who start early in the morning or for employees who don’t go home until midnight. Working together enables us to promote our shared interests to the city administration and transport operators.”

What is your outlook on the future of mobility in the Innovation District?

What opportunities are there?

“We are developing the Innovation District in partnership with the City of Amsterdam. We want to attract innovative companies that are collaborating at the intersection of science, healthcare and technology. Ease of access is as important for those companies as it is for our own institutions.

The challenge for us is to find the right balance between access roads, on the one hand, and pleasant public spaces, on the other. If I can help achieve that, the Innovation District will become a valuable and vibrant addition to Zuidas in the years ahead – a place that seamlessly integrates work, study, research and residential life.”

If you were allowed to make a single change to mobility policy with immediate effect, what would it be?

“It’s difficult to pick just one change, but I’d like to promote cycling as much as possible. People are still using cars or public transport for journeys of less than ten kilometres, even though they could easily cycle, if only we made it attractive enough. In the development of Kenniskwartier it is important to give ample space to pedestrians and cyclists, especially in the Innovation District. A big concern with that is the permeability of De Boelelaan, which divides the campus in two. We want it to be a single, unified area – a campus that everyone can get around easily and safely.”

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Autumn sets the pace for business travel

“September to November are by far the busiest months for business travel,” says Friso Kok from Uber for Business. “After the summer, companies shift gears toward Q4 goals, reconnecting with clients, partners and teams.” Uber for Business sees a sharp rise in demand during this period, especially around hubs such as Amsterdam Zuid and The Hague. “Roughly a quarter of all our annual business trips in the Netherlands take place in October and November alone. It’s when meetings, events and commercial activity truly accelerate.”

Redefining business travel with KLM

On October 30, Uber for Business and KLM hosted Beyond the Gate: Redefining Business Travel Door to Door at Uber’s Amsterdam HQ. “We brought together travel managers, mobility leaders and partners to explore how the travel journey can become seamless from start to finish,” Friso explains. The event’s main takeaway was clear: corporate travel is evolving from fragmented booking tools toward connected mobility ecosystems. Through keynotes, a live demo and panel discussions, participants saw how integrating ground travel, air travel and AI-driven personalization can simplify travel management. “The strong engagement confirmed that efficiency, safety and traveler experience are top of mind across the industry.”

Integrating mobility into the travel ecosystem

According to Friso, business travelers increasingly expect smooth, door-to-door movement, from airport to hotel to meeting. “That’s why we’re developing integrations with airlines, expense

platforms and travel management systems,” he says. The partnership with KLM is a strong example, linking ground and air travel into one connected journey. “With centralized reporting, safety features and trip visibility, companies can embed mobility directly into their policies and sustainability strategies, not as an add-on, but as a core element.”

For 2026

Looking ahead, Friso expects business travel in 2025 to be defined by purpose. “In 2026, we expect to see an increase in meaningful trips focused on relationships and results.” Companies will emphasize cost control, CO₂ tracking and traveler safety, while employees seek reliability and comfort. “The future lies in integrated, intelligent travel solutions that combine global reach with local compliance. That’s where Uber for Business can make the difference.”

Friso Kok

With the increasing mix of housing, workplaces and leisure activities in Zuidas, smart mobility and traffic safety are more important than ever. These topics topped the agenda of the most recent Zuidas Accessibility Task Force and Safety and Security Network meeting on 9 October. Yara Stufkens of Amsterdam UMC and Patrick Thiry of RAI Amsterdam joined the panel discussion to share their insights on traffic safety.

MOBILITY

Traffic safety in Zuidas:

Amsterdam UMC investing in safe mobility

As a mobility and parking project manager, Yara Stufkens is in charge of car and bicycle parking contracts, policy and related project activities at Amsterdam UMC, making traffic safety a key concern in her work. An important initiative at Amsterdam UMC is Dag van de Fietshelm (Bicycle Helmet Day), which raises awareness of the consequences of cycling accidents.

“Wearing a bicycle helmet reduces the risk of serious brain injury by 60 per cent and of fatal brain injury by 71 per cent.”

Neurosurgeon Maarten Bot, who has been advocating the use of bike helmets for years, supported the initiative by supplying helmets with the Amsterdam UMC logo, which have been immensely popular.

As well as raising awareness, efforts are also focusing on safer road design. Amsterdam UMC is adapting infrastructure on and around its premises to improve traffic safety, concentrating mainly on making intersections safer, deterring through traffic, encouraging slow local traffic and reducing speeds by means of targeted spatial adaptations. These traffic safety efforts tie in with Amsterdam UMC’s broader mission to shape a ‘Healthy Future for All’, since a safe and healthy physical environment is a prerequisite for people to actively and responsibly get around.

Yara underlined that traffic safety is something to which everyone can contribute. “Promote it in your own organisation and consider what you can do differently. This, combined with taking concrete measures, will bring the greatest gains. If we can prevent even a single accident, it will be worth the effort, and that’s what we need to strive for together.”

Yara Stufkens

a shared responsibility

Smart traffic strategy at RAI Amsterdam

As Traffic and Logistics Manager at RAI Amsterdam, Patrick Thiry has daily first-hand experience of the complexity of traffic flows in Zuidas. Lorries, taxis, cyclists, pedestrians and public transport are all continually crossing paths in an area that is only getting busier. When drawing up traffic plans, RAI therefore always starts with capacity management and safety. Measuring and logging data on an hourly basis gives them an early indication of what to expect on and around the grounds. RAI maintains close contact with the City of Amsterdam, Amsterdam’s traffic control centre, GVB, NS and the Directorate-General for Public Works and Water Management to coordinate congestion management and the deployment of resources.

RAI also takes physical measures to reduce risks. The grounds are situated directly adjacent to residential areas and this necessitates careful choices. A case in point is Wielingenstraat, the entrance to which has been redesigned and converted to one-way traffic, thus significantly reducing the volume of traffic movements there. The road barrier has also been moved further onto the site to prevent large lorries from blocking the bike lane. A notable innovation is the introduction of a time slot system for incoming and outgoing traffic during event setup and dismantling, which has improved safety by allowing greater control over traffic distribution.

As Zuidas continues to grow, so does responsibility for traffic safety in the

district. RAI Amsterdam will continue investing in improvements and working with local partners, said Patrick, while also emphasising that traffic safety is primarily about responsible behaviour: “If we all pay a little more attention and rush a little less, traffic will be safer for everyone.”

Patrick Thiry

HOUSE PRICES IN 2025 ARE SOARING JUST LIKE LAST YEAR FINANCE

House prices continue to climb in 2025 and 2026

Dutch house prices will see significant growth again this year. In the period up to August, prices were 7.7% higher than in 2024. ABN AMRO expects this upward trend to continue in 2025, revising its forecast for the year from 8% to 8.7%. The forecast for 2026 remains unchanged at 3%. According to the bank, this price growth is driven by rising wages, although the pace of income growth is likely to slow in 2026. This could reduce housing demand, concludes ABN AMRO in the latest edition of its , released today.

Transactions still rising; peak appears to be over

The number of transactions remains at a record high, mainly due to the sale of investment properties. During the first eight months of the year, there were 149,534 transactions – 16% more than in the same period in 2024. This surge in sales is largely due to the Affordable Rent Act and higher taxes on property investments. The

effects of this ‘transaction booster’ have largely been factored into this year’s forecast. As a result, ABN AMRO has kept its prediction unchanged, expecting an increase of 12.5% in 2025 and 1% in 2026. The bank believes the surge in investor sales has largely stabilised.

Shrinking regional price gaps signal end of housing boom

ABN AMRO observes that regions with initially lower price levels, such as rural provinces, experienced stronger price growth between 2019 and 2025 than areas with initially higher prices, like Amsterdam. “This suggests that regional price differences are narrowing. It could be a sign that the overall pace of house price increases is slowing,” says Mike Langen, Senior Housing Market Economist at ABN AMRO. “At the same time, we see that housing supply is still lagging. The number of new-build homes is barely increasing. This means the target of 100,000 new homes per year is slipping further out of reach. As a result, the pressure on the housing market hasn’t eased yet.”

Source: abnamro.com

Zuidas surveys weekend enterprise: worth your while?

In the panel, entrepreneurs such as Alphons de Vries (Bar Valdi), Peter van Vogelpoel (Cinema The Pulse), Guido de Bruijn and Tosao van Coevorden (De Japanner), Enver Varisli (Doppio Espresso Zuidas), Nicolette Bosschieter (Pancakes Amsterdam Zuidas), and Tsibo Lin (Foodhallen) shared their experiences.

Zuidas is developing on all fronts. As a workplace, but also, and increasingly, as a place to live, unwind and get together. This raises an important question for area businesses: Is it worth their while to be open at weekends?

Local business owners, property sector players and other interested parties discussed this question during the Hospitality & Retail meeting organised by Hello Zuidas in the new Cinema

The Pulse on 22 September. According to Hospitality & Retail Platform chair Gordana Todorovic, more and more businesses are wondering if they should open for business at weekends. “It would instantly boost activity in Zuidas and increase its appeal,” noted Todorovic.

Tony Wijntuin

The session was led by Tony Wijntuin (WYNE Strategy & Innovation), who argued that the key to a vibrant urban area is having the right mix of mutually reinforcing activities. He illustrated this using his 40-40-20 model, which prescribes 40% ‘Revenue Generators’ (businesses that generate revenue), 40% ‘Quality Boosters’ (concepts that enhance quality and perception) and 20% ‘Impact Makers’ (businesses that create social or creative value).

Panel discussion with local business owners

During the panel discussion, entrepreneurs and businesses including Alphons de Vries (Bar Valdi), Peter van Vogelpoel (Cinema The Pulse), De Japanner, Doppio Espresso, Pancakes

Amsterdam Zuidas and Tsibo Lin (Foodhallen) shared their experiences. Lin stressed the importance of unique activities and cultural programming that will attract people outside business hours. Participants proposed various ideas to add interest, including a vintage shop or pop-up market.

Cinema in Zuidas

The meeting venue, Cinema The Pulse, is emblematic of the area’s shift from a five- to a seven-day week. With nine screens and more than 800 seats, the new cinema is a prime example of weekend enterprise. Recent events such as the outdoor showings on Gershwinplein (attracting over 500 visitors) and the Shortcutz film night on 4 October demonstrate that there is certainly a market for weekend activities.

The session closed with informal drinks and a chance for participants to trade ideas and explore new partnerships.

“More and more places are open at weekends,” Todorovic observed. “From this 800-seat cinema to breakfast spots and restaurants, the mix is growing. Hello Zuidas is closely monitoring this and other developments in Zuidas.”

ZUIDAS CUP 2025: sport, good vibes and impact in Zuidas

The third edition of the Zuidas Cup kicked off on Friday 19 September, under the glorious late summer sun. Held on the SV RAP pitches, it was a day devoted to sportsmanship and togetherness, with 22 teams vying for the cup. The winners were Salesforce, Van Lanschot Kempen and Spieren voor Spieren. We’re proud to report that the event raised more than €4,000 for Spieren voor Spieren. A big thank you to all the teams, supporters, SV RAP, Myoreset and Restaurant Limon. We are already looking forward to the next edition: Zuidas Cup 2026!

Photography: DominikWagner

Transforming Primary Education: WINFORD’S DUAL CAMPUS VISION

Winford College and Winford Bilingual proudly announce the integration of their current primary schools in the Amsterdam area. This will create a more comprehensive primary programme that enhances Dutch language learning and provides a tailored educational experience for all students. This collaboration unlocks a unified and enriched experience that not only strengthens Dutch language acquisition but also customises learning pathways for each child.

One School – Two Streams

The Jan Luijkenstraat location in Amsterdam offers the unique advantage of bilingual education for all children aged 4 to 12, with an option to move to a Dutch only curriculum at the age of 9.

By providing this dual pathway, we aim to empower our students to make informed decisions about their educational journey, ensuring that they are well-prepared for the next stage of their academic and personal development.

Why this matters to families

At Winford, we believe children thrive academically and socially when they feel supported, recognised and valued. This reflects our commitment to a bilingual, inclusive and globally connected education.

For Dutch families returning to or already residing in The Netherlands, we offer:

• Dedicated focus on Dutch language development

• Tailored academic support to ease reintegration into the Dutch system or to stream into Winford Dutch Secondary School

• Emotional and social guidance to build confidence and resilience

• Strategic preparation for standardised CITO testing

• Direct access to the public lottery system for Dutch secondary school placement

For international families relocating to or already living in the Netherlands, Winford offers:

• A warm and supportive introduction for children learning both Dutch and English

• Focused development in both languages to build strong communication skills

• Personalised academic guidance to prepare for Dutch or international secondary education

• Social and emotional support to foster confidence and resilience

• Standardised assessments in Dutch and English to track progress

• Direct access to the public lottery system for Dutch secondary school placement

• The flexibility to continue in British, Dutch or international education pathways

Discover what Winford can offer your family

At Winford, we believe every child deserves an education that nurtures their strengths, supports their growth and prepares them for a world full of possibilities. We would be delighted to welcome you for a personal tour and share how our unique approach can help your child thrive.

Get in touch today to explore your options. Amsterdam, Haarlem, The Hague and Utrecht. 020 751 6650 info@winford.nl www.winford.nl

NEW DEVELOPMENTS IN KENNISKWARTIER NEIGHBOURHOOD PROPERTY

With The Pulse of Amsterdam and Stepstone now completed, the east side of the Kenniskwartier neighbourhood has plenty of new housing and offices. Now it is time for the west side, where developments will include around 500 new homes.

In what will ultimately become Florence Pricehof in Kenniskwartier, The Pulse of Amsterdam (complete with housing, a cinema and hospitality facilities) and Stepstone residential tower are already in use. In early 2027 it will be the turn of 127 DUWO student flats. Slightly to the west towards the Amsterdam UMC (location VUmc), we will be creating something similar around Margaret Bondshof. We call it the western development field (Westelijk Ontwikkelveld).

Living and working around a green courtyard

Around Margaret Bondshof, several buildings will be developed in the years ahead, in the shape of a horseshoe, mirroring those around Florence Pricehof. This will include housing (around 500 homes, from social rented to free-market sector), offices and social and commercial amenities (such as hospitality and retail). The office buildings will be based along the A10, protecting the housing from the noise of traffic. All of this has been included in a revised urban design plan.

Updating plans

The plan for the western development field dates from 2022 (see box below) and is no longer adequate. This is because Amsterdam now wishes to significantly increase the number of homes in the city by using the space within the city boundaries more effectively – here in Zuidas, we are also attempting to identify opportunities for this kind of densification.

In addition, the construction of the A10 tunnel by Zuidasdok is also resulting in changes. For example, the plans for offices on plot 2i (where OBA-Next was originally intended to be) is being moved from the eastern development field to plot 2j on the western development field. As mentioned above, the offices will now also be based alongside the A10, ensuring that all of the housing around Margaret Bondshof will have a pleasant living environment. With that in mind, we are also clearing more space for loading and unloading and waste collection.

What next?

The new urban design plan differs from the rules currently included in the environmental plan. For this reason, we intend to amend the rules in the environmental plan. The development of the first part of this area will be made possible by means of what is known as a BOPA procedure. In the period up to late January 2026, we will be working on the preparation for the BOPA procedure for plot 2j. That is a first plot that will be developed in the western development field and will primarily feature offices and social rented housing. It is expected to be put to tender in mid-2026. Plots 2k and 2l will not be developed for several years.

Involvement of local area

In the period ahead, we will be informing interested parties in the immediate area. We will be contacting them directly. Details of the schedule are included below and the participation plan can be viewed via open.amsterdam/woo-zoeken/.

• Q3 2025 Informing interested parties in the neighbourhood.

• Around Q4 2025 Completion of information and consultation round with a final report on participation.

• Around Q1 2026 Start of spatial planning procedure (environmental permit) for the development of plot 2J.

Kenniskwartier

Over the next few years, in alliance with VU Amsterdam and Amsterdam UMC (location VUmc), we are transforming Kenniskwartier into an exciting mix that brings together a wide range of functions. In total, there will be around 2,700 homes in Kenniskwartier. The neighbourhood will also provide space for education, knowledge-related business, healthcare, culture, shops and hospitality. Gustav Mahlerlaan, one of the main arteries of Kenniskwartier, divides the area into a northern and southern section. In the northern section, what will ultimately be Jaddanbaikade will form the boundary between the eastern and the western development field.

Kenniskwartier development planning: from 2011 to the present In 2011, the City Council approved the plans for the development of the Kenniskwartier neighbourhood. In 2018, this resulted in a zoning plan for the north side of the area, the section between Gustav Mahlerlaan and the A10 Zuid. That plan described the development of the east side of Kenniskwartier in detail: the eastern development field centred around Florence Pricehof mentioned above. In 2022, the first version of the plan for the western development field was then added.

DIVERSITY & INCLUSION

Who in Zuidas will hang a string from the letterbox?

Michel Scholte is cofounder of the Impact Institute and the keynote speaker at Inclusivity 25. He is passionate about empowering individuals and enterprises to boost their impact on society. With more than 15 years’ experience building and leading innovative organisations, he is on a mission to transform the market economy into a more sustainable impact economy. His brings his expertise at the intersection of business and society to impact assessments and appraisals, sustainable consumption and true prices and profits.

“Hey Dad, what was Amsterdam-Zuid like in your day?”

“Noord was a pleasant area, but Zuid? No idea, had no reason to be there.”

Did Zuidas even exist back when he was growing up in Noord?, I wondered.

His father – my grandfather – worked in the carbide plant along the IJ. On the spot where now apartment blocks are going up, all well beyond the means of factory workers. Or of retired lorry drivers, like my dad.

Back in those days, everybody knew everybody. Sat in the same classrooms, played in the same football club, bought from each other’s market stalls. A close-knit community of hardworking

craftsmen, bakers, cheese mongers, dockworkers, factory labourers – who kept their heads down and got on with it by day and swapped yarns in the pub at night. Amsterdam-Noord was a tight community where neighbours shared their joys and their sorrows.

A community where front doors were left open. It’s like the late Jan Terlouw once said of that time: instead of keys or doorbells, everyone had a string hanging from the letterbox. Tug on it and let yourself in.

“It’s not my neighbourhood anymore”, Dad grumbled when he and I recently walked past ‘his’ old upstairs flat on Zilverschoonstraat.

He hasn’t lived in this part of the country for years.

A few weeks later, I was walking along Mahlerlaan in Zuidas one evening when I noticed that the back door of the hair salon – or stylist, I suppose I should say – Rob Peetoom was open. The lights were out. There was no one inside.

Surely, I thought, this can’t be right? It takes only one anonymous, morally wasted passer-by to pinch a bagful of fancy styling products. I doubt theft insurance would cover the loss. And small business owners have it hard enough as it is!

“Anyone there?” I shouted. I decided to ring up the shop, using Google. No response. I emailed, DM’d employees on LinkedIn, from stylists to the CEO: Hello, is there anyone I can talk to? Who could I reach after closing time? In this fine location? Someone living above the shop?

The more I read about Rob Peetoom on my smartphone, the more impressed I was. What an enterprise; so skilled, so proud. Masters of the high art of beautification. And in Zuidas, no less, where working with one’s head tends to have a different,

alienating connotation of analysing, studying, invoicing, litigating, coffee-quaffing at 5 euro 50 a pop.

Mahlerlaan 1000 proves that manual work and mental work go hand in head!

After an hour, I gave up and called the police. Officers arrived in no time and pushed the door shut. The next morning, the salon manager got in touch, full of gratitude. He offered me a voucher – which we donated to the Salvation Army on Beethovenstraat, practically our neighbours and delighted with a freebie haircut.

For once, a door gets left open in Zuidas and what’s missing is human presence: the very condition for meaningful connection. This district, which is developing so rapidly, which connects so many worlds – how can it connect the small openings with the big challenges; how can it balance prosperity with wellbeing, dignity with – so vital now – resilience? How do we hang strings from the letterboxes in Zuidas?

Michel Scholte

Photography: Roxanne Wilm

September 30 was all about Inclusivity 25!

We look back on a successful edition of this wonderful event themed ‘Celebrate together’ .

A content-rich program with a festive twist! We kicked off at EDGE Stadium, where Michel Scholte from the Impact Institute spoke about True Price and the importance of inclusive pricing. Afterwards, quizmaster Greg Shapiro took over, leading us through the lively Inclusivity Quiz. We wrapped up the day with a canal cruise through Amsterdam, hosted by Flagship Amsterdam, complete with drinks & bites on board.

Inclusivity 25 is a collaboration between: Vebego, Vitam, nlmtd, Stichting DOEN, the City of Amsterdam, EDGE Workspaces, Impact Institute & Hello Zuidas.

Couldn’t make it, but want to receive the Inclusivity Quiz? Available in Dutch & English.

➡➡elisa.schouten@hellozuidas.com Project Manager Diversity & Inclusion

Photography: Roxanne Wilm

LEGAL

“How artificial intelligence is changing the education and role of young lawyers”

How will the development of young legal professionals be affected if routine tasks are largely handed over to artificial intelligence? According to Minesh Tanna, this constitutes one of the biggest challenges facing the future of judicial practice.

“Years of poring over evidence honed my instinct. How will juniors acquire such intuition if they no longer experience this phase?”

Tanna has been thinking about AI’s impact on the legal profession for more than ten years. Unlike some, who predict a rapid transformation, he expects developments will unfold more gradually. “Richard Susskind says the industry will have completely changed by around 2030 or 2035. I think it will happen more slowly.”

The reason, says Tanna, is down to industry culture. Many lawyers are wary and assume their jobs are safe. “It’s a lack of knowledge, more than anything. There’s this sense of: it won’t affect me. But that’s not realistic.” In many countries, he notes, the judicial system is virtually the same as

it was a hundred years ago. “The system has hardly changed and so the impact of AI will filter through incrementally.”

Tanna is a partner at Simmons & Simmons in London, where he heads the firm’s global AI Group. He advises clients and policymakers in this capacity and is an industry-recognised leader in the application of artificial intelligence in law.

AI and young lawyers

AI’s effects are most noticeable in the entry-level work traditionally done by juniors, says Tanna. For many years, document analyses and case-law research

were the training ground of future partners. “The question is, if those tasks are taken over by AI, how will lawyers develop a feel for evidence and strategy?”

This is a concern that keeps him awake at night. “It’s one of two things keeping me up,” he qualifies. Without this practical basis, legal professionals will lose what was always an elementary part of their education.

Human competences such as intuition, empathy and strategic insight will become only more important as a result, thinks Tanna, but they’ll no longer be attained as a matter of course. “Human judgement won’t be replaced, but will have to be more deliberately constructed.”

His own firm is doing this via mandatory training modules in AI literacy and

an internal digital assistant named ‘Percy’, with whom lawyers can safely practise without divulging confidential information. More important, it actively engages them in this development. “By encouraging them to think about potential applications, they experience it as a natural outgrowth of the practice itself instead of something that’s imposed top-down.”

All the same, Tanna observes that many firms have been slow on the uptake. Some are at the forefront, others are doing next to nothing. “It’s about as absurd as if a firm had decided against using computers in the 1980s. And yet, that’s exactly the attitude to AI that’s still quite common now.”

Business model and role of the lawyer AI also has implications for the industry business model. The classic model of hourly billing doesn’t work in a practice where systems can do in seconds what used to take a lawyer several days. “We are heading towards a world in which clients value outcomes and care less about how many hours go into it.”

Tanna likens it to previous technological shifts, such as e-discovery, which enabled algorithms to take over bulk work and wiped out whole floors of juniors with document binders. “That also required a rethinking of pricing models.”

He expects the same thing will happen now – not an abrupt revolution, but a steady movement towards fixed prices, subscriptions and success fees. The work that remains will be smaller in volume but

higher in value. “It’s possible that a top lawyer in 2035 will charge a much higher fee because they’ll only do the things AI can’t.”

This would also redefine the role of lawyers themselves. Where much of the focus is currently still on verifying AI output, Tanna anticipates that systems will eventually be more reliable than people. When that happens, the role of the legal professional will be more about adding value in domains where machines fall short, such as process intuition, empathy and persuasion in the courtroom. “What will be left are the real human elements of the practice.”

Tanna believes this will also bring about changes in organisational makeup. “Our firm will probably look different ten years from now. With fewer lawyers, but more technology specialists and data scientists. In fact, firms will more closely resemble tech companies in many respects.”

Responsible use and new questions

The second thing that keeps him awake at night is confidentiality. There is a major risk of sensitive client information winding up in external systems, he believes, which is the reason why he prefers to rely on secure internal solutions and why he stresses the need for AI literacy. “You cannot use the technology without consideration of data security and confidentiality.”

Aside from confidentiality, Tanna also sees factors such as bias and false output as posing risks. Still, he argues it would be short-sighted to write the technology off

altogether the instant it makes an error. “You wouldn’t dismiss a junior the first time they make a mistake either. You have to treat AI the same way: learn how to use it responsibly.”

This is why Tanna is advocating for AI literacy sector-wide. Lawyers need to know what systems are capable of and where they fail. Clients also play a significant role. “Some clients explicitly prohibit the use of AI, others actually expect you to use it to work faster and cheaper.” In both cases, trust and transparency are key. “Use it only where such use is justified and state upfront where it’s not.”

Looking to the future, he sees fundamental discussions ahead. “It may sound rather dry, but I think at some point AI will be granted a limited form of legal personhood. Not because we want robots arguing cases and handing down judgements, but because we need a practical solution – a system that can autonomously dispose over a pot of money for claims.” Issues like these need to be discussed sooner rather than later, he underlines, before the technology has become part of the woodwork.

Conclusion

In Tanna’s view, the future of AI in law ultimately hinges on how we train the next generation. Routine tasks are disappearing, business models are shifting and the lawyer’s role is changing. “If you take away the work that has always been at the basis of the legal craft, you have to give something back. Otherwise, you lose the instinct that makes good lawyers great.”

NEW MEMBERS

Hello Zuidas welcomes the following new members...

HEEREN MAKELAARS

Industry: Real Estate

Number of employees: 18

Heeren Makelaars is a boutique office with over twenty years’ experience, taking a prominent position in consultancy and in placing distinguishing properties on the Amsterdam housing market. Besides our high-quality service, genuine personal approach and 24/7 mentality, our clients truly value our distinctive style which is clean-cut, bold and creative. By combining smart pricing strategies, liaising with our clients more closely and following our own ideas, we don’t just list properties, we put them on the map.

STUDIOMEIBOOM

Industry: Communication & events

Number of employees: 1-15, depending on project

Studiomeiboom is a strategic and creative communications agency that provides advice, designs and delivers programmes, and manages projects in the fields of communication and transition. Our expertise includes concept development, strategy, brand strategy, branding, content creation, marketing, design and project and event management. Clients (present and past) include NRC Media, Ahrend Kantoorinrichting, Randstad Groep, Rijkswaterstaat, CBRE, Stadsschouwburg Amsterdam (now ITA) and the City of Amsterdam.

MAARTEN VAN BOKHOVEN

Industry: Digitaal / online / marketing

Number of employees: 2

Since 2011, I’ve been active in the digital world, running both an IT company and an online marketing agency. Through Maarten van Bokhoven, I now help businesses optimize their processes and boost their digital presence— whether through smart software, AI, or custom solutions. The digital landscape offers many options, and I enjoy guiding companies to make the best choices. Excited to join Hello Zuidas and connect with fellow innovators!

BUILDING CONNECT

Industry: IT services & consultancy

Number of employees: 11

Zuidas is bursting with energy and innovation. We provide the digital backbone: fibre-optics and smart IT solutions to make buildings safe, resilient, sustainable and future-proof. We provide support services for property owners and managers, help achieve ESG +R objectives, and our WireScore and SmartScore certifications are setting the new standard, preparing Zuidas for the future of connectivity.

IMPACT INSTITUTE

Industry: Impact assessments, consultancy & software

Number of employees: <50

Impact Institute helps organisations make their social and environmental impact transparent and comparable. Our data, software, tools, training and advisory services support clients with materiality analyses, CSRD reporting and sustainable decision-making. Working with True Price and the Impact Economy Foundation, we develop open standards such as the Impact-Weighted Accounts Framework to provide transparency into not only financial performance but also social and ecological value for a more sustainable economy.

THE SCHOOL FOR MORAL AMBITION

Industry: Non-profit / social impact

Number of employees: 15

The School for Moral Ambition helps people take the step towards a job with a positive impact. Active in the Netherlands, Flanders and New York since 2024, the movement has already grown to 17,000 members from 130 countries. The organisation works with Fellowships and Circles to address urgent, under-reported and solvable problems. Interested? Become a member (no charge) or attend an introductory meeting at WTC Amsterdam.

ADAGIO AMSTERDAM CITY SOUTH

Industry: Hospitality

Number of employees: 17

Adagio Amsterdam City South is the best-kept secret in Zuidas. Our fully equipped apartments starting from 32m² are ideal for corporate guests and new hires on short- or long-term stays. Designed for efficiency and comfort, the aparthotel also accommodates small to medium-size meetings, offering a professional base close to key business districts with excellent access to Amsterdam’s city centre.

MATRIX INNOVATION CENTERS

Industry: Commercial real estate leasing

Number of employees: 2-10

Matrix Innovation Centers is the developer, owner and manager of Innovation Centers – high-quality, purpose-built multitenant buildings designed for deep tech companies. At Amsterdam Science Park, Matrix currently operates seven buildings that house around 100 deep tech startups, scale-ups and spin-ins. In 2027, Matrix will open its first Innovation Center in Zuidas – a dynamic hub for emerging and fast-growing life sciences companies located at the heart of the VU Campus, on the corner of De Boelelaan and Gustav Mahlerlaan.

BRUINSMA NATUURLIJK

Industry: Interior landscaping

Number of employees: 28

Bruinsma Natuurlijk is specialised in creating healthy, inspiring and sustainable landscaped work interiors. Our plant and moss walls, attractive planters, beautiful planting schemes and other green solutions help organisations enhance wellbeing, productivity and image. Many high-profile companies in Zuidas already rely on our biophilic design expertise. So much more than decoration, plants add proven value to every working environment.

ZUIDAS #UPDATES

WTC Amsterdam to host major event: 40HRS – Welcome

to Change

This November, World Trade Center Amsterdam turns forty: a milestone that not only deserves to be celebrated, but also marks a new chapter. WTC will be unveiling its fully refurbished reception area for this anniversary as well as taking the next step in its transition to a vibrant business hub for finance, impact and technology. On 19 and 20 November, WTC will transform into an inspiring festival location to host an event dedicated to forty hours of interaction, innovation and renewal. ‘40HRS – Welcome to Change’ boasts a varied programme split across four stages and ranging from TED-style talks and hackathons to wellness sessions and a Sheltersuit sleep-out, all organised in dynamic blocks of forty minutes and packed with inspiring discussions and immersive experiences.

SAVE THE DATES

19 and 20 November. Full details to follow.

WEEKEND ENTERPRISE GAINS GROUND IN ZUIDAS

Business owners, developers and investors gathered at brand-new Cinema The Pulse on Monday 22 September for another Hospitality & Retail Special, this time focusing on the question: Is it worth being open at weekends? Area businesses Bar Valdi, De Japanner, Doppio and others shared their experiences in an illuminating panel discussion led by Tony Wijntuin. Afterwards there were drinks and participants had a chance to get acquainted with StreetSmart, an organisation that supports the homeless in Amsterdam.

THIS PLACE IN CENTRAL ZUIDAS HAS BEEN A HAVEN OF TRANQUILLITY FOR 190 YEARS

The Roman Catholic Cemetery R.K. Begraafplaats Buitenveldert – the oldest in Amsterdam – will be 190 years old this year. While Zuidas has been continuously changing around it, this has been a haven of tranquillity for almost two centuries. In this green place in the middle of Zuidas, all is calm. Well, apart from the background hum from the A10, which runs right past the south side of the cemetery. But even that seems to belong here.

Source: zuidas.nl

CINEMA AT THE ZUIDAS

Cinema in Zuidas returned to George Gershwinplein this year for a magical second edition. The atmospheric outdoor cinema event is free of charge and seeks to bring residents of Zuidas, Buitenveldert and Amsterdam-Zuid together. A surprise acclaimed film courtesy of Cinema The Pulse and Cineart, comfy beach loungers and festive lighting made for another unforgettable evening in a unique setting, guaranteed to build community spirit and enliven the fast-growing district.

LIFE SCIENCES AND HEALTH INNOVATION ON VU CAMPUS

VU Amsterdam recently broke ground for its brand-new Matrix Innovation Center, a campus-based accelerator hub for life sciences, health and biotech. The initiative offers space for startups and scaleups that are pioneering science, health and technology innovations, with the mission to foster collaboration and advances in healthcare. The highly anticipated new centre is set to open before the end of 2027.

Zuidas is best known for being Amsterdam’s business district, chock-a-block with skyscrapers and scores of offices. More recently, however, the district has grown into a veritable urban neighbourhood and a great place to live and hang out. Many businesses have also discovered Zuidas, and with their arrival, the district has added a wide range of services and amenities, including shops, schools, fitness centres and places to drink and dine. Powering each of these establishments are entrepreneurs and employees with their own special, personal stories that we’re eager to share with you.

MEET THE...

THINKFLUENCER

Roderick Lucas is 35 and lives in Amsterdam-Zuid with his girlfriend and their two-year-old son, Louis. On his Instagram channel The Thinkfluencer, he shares facts, statistics and brainteasers with his 30,000-plus followers. Roderick worked at Deloitte for almost ten years and is now CEO of Moonlit.ai, an international legal search engine that cuts across languages, fields of law and jurisdictions to find accurate information. We talked to Roderick about his company and his passion for facts.

From Deloitte to AI pioneer

Roderick had been working at Deloitte in Zuidas for almost ten years when his success in online AI competitions caught the attention of a recruitment agency and led to a whole new career opportunity. “To be honest, tax law sounded like just about the dullest field to work in, but I agreed to the interview anyway. It quickly became apparent that the legal world is doing almost nothing with AI. Deloitte gave me the freedom to experiment and develop use cases for how technology could support legal and tax practitioners.”

Passion for facts

Roderick’s fascination with facts and knowledge runs deep. “I’m inquisitive by nature. As a child, I used to take my toys apart to see how they worked. Putting them back together was often trickier. My parents, who work in education and research, also taught me to ask questions and explore. Now, I am passing that curiosity and enthusiasm for learning on to my son.”

Moonlit.ai

“I started Moonlit.ai to crack open the black box of how European countries implement their laws. We compile publications and rulings issued by official bodies across various countries on a daily basis and make them accessible and searchable. It’s gratifying to see it being used by both legal practitioners and government authorities.”

Advice for young professionals

His advice for career starters in Zuidas? “Stay in control of your own career. Juniors are often used to fill gaps in organisations, but don’t lose sight of your own path. Be proactive: ask for training, attend conferences and make choices that will help you advance. You, and you alone, are responsible for your own professional growth.”

Roderick Lucas

MEMBERS

01. 1530 Real Estate

02. ABN AMRO

03. Accendium

04. Accenture

05. À Deauville

06. ACE + Company

07. Adagio Amsterdam City South

08. Adhoc Horecamakelaars

09. AFC

10. AkzoNobel

11. Albert Heijn

12. Albert Heijn Parnassusweg

13. amsterdam inbusiness

14. Amsterdam UMC

15. Amsterdam Eet

16. Amsterdamse Bos

17. Amunidi

18. Arcadis

19. Arnold & Siedsma

20. Art of Hospitality

21. ARTZUID

22. AssistHer

23. Asunaro Holland Interplan

24. Avenue Services

25. Avis Budget Autoverhuur

26. Awa Prenilla

27. Axpo Solutions AG

28. BACK FOOD

29. Bagels & Beans

30. Baker McKenzie

31. Bar Boele

32. BarentsKrans

33. Bar Restaurant Lucy

34. Bar Valdi

35. Being Development

36. Best Contact

37. Betaalvereniging Nederland

38. BNP Parisbas Real Estate

39. Boeren van Amstel

40. Bolenius

41. Boontje Advocaten

42. Borgen Tax

43. Bouwens&

44. Bouwinvest

45. Boyden Global Executive Search

46. BPD

47. Breevast

48. BREIKERS

49. Bright Digital

50. Broersma Nieuwbouw

51. Bruinsma Natuurlijk

52. Building Connect

53. Bundel.it

54. Business Secure

55. Café Sien

56. Cboe Clear Europe N.V.

57. CBRE B.V.

58. Changing Dishes

59. Cinema The Pulse

60. CIRFOOD

61. Clubsportive

62. CMS

63. Coffee & Coconuts

64. Cognito

65. Commonwealth Bank of Australia (Europe)

66. Co-Office

67. Corporate Housing Factory

68. Corporate Sport Events

69. Cosmo Hairstyling Zuidas

70. Crossover (AM)

71. Crowne Plaza A’dam South

72. Customized Media

73. D&B The Facility Group

74. DE CLERCQ BOUW

75. De Hypotheker

76. De Japanner

77. Deloitte

78. De Kredieter

79. De Pizzabakkers | Zuidas

80. De Thomas

81. Dentons

82. Dickys Grand Cafe

83. Dils

84. Ditt Officemakers

85. DLA Piper

86. Doctor Feelgood

87. Donkey Republic

88. Doppio Espresso Amsterdam Zuidas

89. Drop Mobility

90. Dynamic Energy Trading

91. Ebbinge

92. Eden McCallum

93. Edge

94. Eefje Voogd Makelaardij

95. Element Amsterdam

96. Enterprise Netherlands

97. EMA (European Medicines Agency)

98. Expat Center

99. EY

100. Fam. Advocaten

101. Ferilli’s Specialità UpTown

102. Financial Offices

103. Firebird Bar WTC

104. First Real Estate

105. Flagship Amsterdam

106. Flexform Amsterdam

107. FLOW Real Estate

108. FLOX Flowers

109. Fornet International B.V.

110. FOR YOU

111. Frans Otten Stadion

112. Freshfields Bruckhaus Deringer

113. Fris Makelaars

114. Frits Friday

115. FSB Beveiliging

116. Gelderlandplein

117. G&S&

118. Gerrit Rietveld Academie

119. Goede Doelen Loterijen

120. Grand Café LIVING

121. Grand Café Mahler

122. Grand Prix Copyrette Printing & Design

123. Greenberg Nielsen

124. Greenberg Traurig

125. Green Business Club Zuidas

126. Greenwheels

127. Gustavino

128. GVB

129. Hartwig Proxy

130. Hasta La Vista Baby

COLOPHON

Foundation Hello Zuidas

WTC Amsterdam

Strawinskylaan 61 1077 XW - Amsterdam

+31 (0)20 333 74 41 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas www.twitter.com/hellozuidas

Our goal

With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

131. Heeren Makelaars

132. Heidrick & Struggles

133. Het Zwarte Fietsenplan

134. HOFF Amsterdam

135. Hotel & Wellness Zuiver

136. Hourglass

137. House of Sports

138. Houthoff

139. Htel Serviced Apartments

140. HVK Stevens

141. HVO Querido

142. IEF Real Estate

143. IMA

144. Impact Institute

145. InAmsterdam

146. Infusion Clinics

147. Innside by Melia

148. In2Matrix

149. Jeroen 020 Training/Coaching

150. Kaakchirurgie Zuidas

151. KC Legal

152. Kindercampus Zuidas

153. Kleurkeuze Image Consulting

154. KNAP Makelaardij

155. König + Neurath (Nederland) A.G.

156. Kraft Heinz

157. KRNWTR+

158. Lapeek

159. Lazzoni

160. Leafcloud

161. Lebkov

162. Leger des Heils

163. Le Grand George

164. Lexence

165. Lieven de Key

166. Limon

167. Lindenhoff

168. LMT Development

169. Lockerpoint

170. Loyens & Loeff

171. Luke Recruitment

172. Lunshof Makelaardij

173. Lyon Office Support

174. Maarsen Groep Beheer B.V.

175. Maarten van Bokhoven – Stijl & Vorm

176. Magazine-Masters.nl

177. Manhattan Bar

178. Market 33

179. Matrix Innovation Centers

180. MBO College Zuid

181. Miele X

182. Molteni&C|Dada Amsterdam Flagship Store

183. Move Amsterdam

184. Multicopy Amsterdam Centrum

185. MyoReset

186. MyWheels

187. NatWest Markets

188. NDI ICT Solutions

189. Nederlandse Ver. van Banken

190. Nedstede Real Estate

191. NewGround Law

192. NH Amsterdam Zuid

193. nhow Amsterdam RAI

194. Nicolaas Lyceum

195. Nijvest B.V.

Hello Zuidas invests in trees! How we do that? Through our sponsorship for Trees for All, we plant trees that restore existing forests.

Zuidas Publishers

WTC Amsterdam

Strawinskylaan 151 1077 XX Amsterdam +31 (0)20 362 09 93 info@zuidaspublishers.nl www.zuidaspublishers.nl

Copyright © 2025 Zuidas Publishers All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

196. nlmtd

197. Norton Rose Fulbright

198. Novotel Amsterdam City

199. NS Stations

200. Okta

201. Oliver’s

202. Olympisch Stadion

203. ONE-Dyas B.V.

204. Onemeeting.com

205. Optiver

206. ORAM

207. Oranje Energie

208. Ox & Bucks

209. PAN Amsterdam

210. Pancakes Amsterdam

211. Papa’s Loft House

212. Parella

213. Partou Kinderopvang

214. Peak Development

215. Philips

216. Pleo

217. Poké Perfect

218. Premier Suites Plus Amsterdam

219. Projectorganisatie OVAH

220. Projectorganisatie Zuidasdok

221. Provast

222. Q-Park Nederland

223. Quades

224. RAI Amsterdam

225. Regus

226. Renessence

227. Restaurant De Bosbaan

228. Restaurant Showw

229. Restaurant Het Bosch

230. RGA International Reinsurance

231. Rialto VU 232. Rivers

233. Rob Peetoom

234. Robert Clinics

235. Robert Walters 236. Roland Berger 237. Rosarium

238. Rosso Pizza Bar

239. Russell Investments

240. Russell Reynolds Associates

241. Sabic

242. Salsa Shop

243. Salsa Zuidas

244. Savills Amsterdam

245. Securitas

246. Selva

247. Shinyu Body & Mind

248. Simmons & Simmons LLP

249. Sixt

250. Sonora

251. SOS Kinderdorpen

252. Soupenzo

253. Specialists in Security

254. STACH

255. Stadsdeel Zuid

256. Stibbe

257. Stichting Jorisvrienden

258. Stichting Open The Doors

259. Strand Zuid

260. Student Experience

Editor-in-chief Romy Lange

Editors

Romy Lange, Ruby van Oers, Sophia Etmans, Ilana Schmidt, Elisa Schouten, Gordana Todorovic, Carlo Wijers & Eduard Schaepman

Art Director Emiel Brouwers • IMAGEAU

Translation Taalcentrum-VU

Final Editor Ellen Josée Westrik

Printed by PreVision

Frequency Six times a year (bi-monthly)

Photography

Roxanne Wilm, Davide Heijmans, Frank van Beek, Tatiana van Waveren & Noom studio

Editorial advisory board

Olivier Otten, Angela Ham, Elisa Schouten, Gordana Todorovic & Ilana Schmidt

Would you like to place an ad in Hello Zuidas Magazine? Please send an e-mail

261. Studiomeiboom

262. Summertime

263. Sushito Zuidas

264. SV RAP

265. Symphony’s

266. Taalcentrum - VU

267. Tandartspraktijk Noordermeer

268. Taylor Wessing

269. Tax Consultants International

270. Taxicentrale Amsterdam (TCA)

271. The All Out

272. The Boston Consulting Group

273. The Breakfast Club

274. The Office Operators

275. The July Twenty Eight

276. The School for Moral Ambition

277. The Sharing Group

278. The Swingers Club

279. The Upside Down Amsterdam

280. Tierra

281. TopBrewer

282. Topsport Amsterdam

283. Trainmore

284. Tribes

285. TWENTYSIX

286. Usespace

287. Urban Gym Group

288. Urban Salad

289. Use/Space

290. Vallée Amsterdam

291. Van der Valk Hotel Amsterdam Zuidas

292. Van Lanschot Kempen

293. Vascobelo

294. VEBEGO

295. Vermaat Groep

296. Vermaz

297. Vesteda

298. Victory Group

299. Vitam

300. Von Poll Real Estate

301. VondelGym

302. VORM Ontwikkeling

303. Vrije Universiteit Amsterdam

304. VU | Griffioen

305. Wagamama

306. Watersportvereniging De Koenen

307. Wild & The Moon

308. Wineboutique & Spirits

309. WYNE Strategy & Innovation

310. Wintertaling

311. WTC Amsterdam

312. WTCafé De Blauwe Engel

313. XO Optics

314. X2X Worldwide Express

315. YET

316. YouLinq.me

317. Zadelhoff

318. Zero Zero

319. Zone2Source

320. Zuidas Apotheek

321. Zuidas Art Projects

322. Zuidas gemeente Amsterdam

323. Zuidas Markt

324. Zuidas Publishers

325. ZuidasTravel.nl

Magazine Hello Zuidas is issued by

Thanks to Philips, Roy Jakobs, HATSUNE, Gelderlandplein, Kroonenberg Groep, www.zuidasvacatures.com, Zuidpool, Rebel Lease, Amsterdam Zuidas, Renessence, Eduard Schaepman, Carlo Wijers, Amsterdamse Bos, Taalcentrum VU, Amsterdams Buiten, Enterprise, Rob Heilbron, Danny Rook, Ramón Mossel, World Trade Center Amsterdam, Dr. Hilmar Heijmans, TopBrewer, Shirley van Nederpelt, Juriaan Vreeburg, Winford Bilingual Primary School, Zadelhoff, Stefan Titus, SIXT, De Cocktailfiets, Uber for Business, Michel Scholte & Roderick Lucas

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