Hello Zuidas - september/oktober 2025 Editie 81

A

LABYRINTH OF ART AND DISCOVERY

LIVING WITH GRANDEUR

LUXURY WATERSIDE LIVING BESIDE THE VINKEVEENSE PLASSEN

Welcome to GrandZuwe, where exclusivity meets craftsmanship. Three buildings form an intimate setting for a select number of villa apartments, each one unique. Working with a leading architect, you’ll shape your blankcanvas apartment into a home that exceeds your every expectation. Size, floorplan and finishes are yours to choose, while we guide you personally from first sketch to final key handover.

Here, you come home to the feel of a five-star hotel. Before GrandZuwe lies the shimmering water, where sloops and sailing boats drift by; perhaps yours, too. Through the landscaped gardens, you step into a striking entrance: a leather-padded lift, curated furnishings, elegant lighting –here, every detail is designed to be exceptional. Choose the ultimate luxury of waterside living near a cosmopolitan capital in one of the Netherlands’ most exclusive villa waterfronts.

Close the door behind you and head to your second home, or spend the day exploring the Vinkeveense Plassen by boat, and come home to complete tranquillity.

PREFACE

Building development a perennial hot topic in Zuidas

Welcome to our biggest-ever issue of Hello Zuidas! While many readers were off enjoying hard-earned holidays, our editorial team was running on all cylinders. Living and Area Development is a trending topic in Zuidas. The district is expanding at a terrific pace, and our magazine is growing right alongside it.

This issue is packed with a rich mix of interviews, visions and inspiring stories from a wide range of players who are all doing their part to shape the future of this dynamic piece of Amsterdam. From project developers to residents and from architects to policymakers, their myriad voices make for a varied and colourful instalment of our magazine.

In addition to our featured theme, we also bring you other great articles and interviews, including with ABN AMRO and law firm DLA Piper. In short, there’s plenty to dig into.

Meanwhile, we’re already gearing up for our next issue, themed Mobility: a city in motion. We have loads to say about accessibility, sustainability and smart solutions for urban growth. If your organisation has a story on this topic that deserves to be shared, I would love to hear from you!

Happy reading!

ROMY LANGE Editor-in-chief

Hello Zuidas

r.lange@zuidaspublishers.nl

Next issue [82] 4th of November

What will the new story of Zuidas be like? How can our community of businesses and institutions collectively make a difference? We’ll be tackling these questions together on 30 September during Inclusivity 25, with Michel Scholte and Greg Shapiro as our guides. Will we see you there? October is movie month in Zuidas. We hope you’ll join us at the brand new Cinema The Pulse and Rialto VU art house cinema to celebrate what’s also Black Achievement Month, opening with the movie Rye Lane and closing with the must-see historical drama Nickel Boys Come November, it will be time again for PAN Amsterdam. But for now, happy reading. Hello Zuidas, connecting the city.

OLIVIER OTTEN

Managing director of Hello Zuidas

Sophia Etmans, Ruby van Oers & Romy Lange

Step into Papa’s Loft House, located inside the Element Amsterdam Hotel at Gelderlandplein.

A standout venue where urban comfort meets adventurous flair, perfect for memorable gatherings.

From the moment you arrive, you’re enveloped in a vibe that’s both elegant and relaxed. Paired with the promise of “Good times & great food,” it’s a setting that makes every event feel effortless and personal.

interview with Elvira Sweet about Black Achievement Month

in the energy transition

Make your office perfectly easy to find with your own lamp-post sign!

You know the one: “Sorry I’m late, beautiful building but it took a bit of finding.”

Zuidas can be a maze for visitors! Well, then the meeting starts later than planned. Valuable time is lost. Not to mention all the unnecessary irritation. All completely avoidable, because with just a few lamp-post signs, your office becomes perfectly easy to find. You are essentially rolling out the red carpet for every visitor, from home and abroad. For Hogan Lovells, Kroonenberg Groep, ABN AMRO, Jones Lang Lasalle, DRS, Stibbe, Chanel International, Baker & McKenzie and Savills, to name just a few, this is nothing new. They have been using lamp-post signing for years to create a smooth route to their Zuidas offices. Often from the Ring-Zuid or WTC station. The good news for you? We have perfect positions available for your office. We can install them on any lamp-post. And because Zuidas is open 24/7, our signs are illuminated at night.

Time to roll out the red carpet for your office?

Then call your Zuidas Specialist at NPB Media on 0800-1999 or WhatsApp +31 88 133 5555.

Margitte Verwoerdt on PAN Amsterdam: A LABYRINTH OF ART AND DISCOVERY

PAN Amsterdam, the country’s premier art, antiques and design fair, returns to RAI Amsterdam from 2 to 9 November. The fair draws approximately 45,000 visitors every year, all eager to admire and be inspired by the many thousands of exhibited objects. This is the fifth edition in which art advisor Margitte Verwoerdt is responsible for the programming, partnerships and events of the fair. Margitte has over 15 years experience as art historian in post-war and contemporary art working in diverse facets of the art world. She talked to us about what we can look forward to this year and why art matters – not only at fairs and museums, but in public spaces as well. A former resident of 900 Mahler, Margitte feels right at home in Zuidas.

What is your role at PAN Amsterdam, and how do you keep an art fair of this scale fresh year after year?

“PAN has been going strong for 38 years, but every year brings something new – a bold campaign image, a special museum in the spotlight and a different mix of exhibitors. My role is interacting with all the external partners such as museums, corporate partners and sponsors for whom I create special events. Programming is always the biggest challenge for me. We organise around forty talks, interviews and presentations over eight days! We showcase this all at the booth of the PAN Podium. Every day the programme is build around a certain topic such as photography, design, architecture, collecting and fashion.”

What can visitors expect from the upcoming editon?

“This year’s campaign image was designed by Splinter Chabot in collaboration with Studio Rive Roshan. Splinter sees PAN

as a labyrinth in which you want to get lost and where you're continually discovering new dimensions. This idea reflects the character of the fair very well, covering everything from Old Masters to contemporary art, jewellery, design and photography. “The eclectic character is the signature of PAN and this mix always creates new excitement for a broad audience to discover.”

You yourself lived for many years in 900 Mahler, one of the first residential building to go up in Zuidas. What was that like?

“It was amazing. I rented an appartment there intending to stay for only a while, but quickly fell in love with the area. The international feel of it, great transportation connections and the nearby parks and green zones make it a very attractive spot – and Zuidas is growing more vibrant and diverse.I have recently moved into a mid-century house, but still in the same neighbourhood.”

What is the value of art in public spaces, and specifically in Zuidas?

“Art enriches its surroundings, sparks conversation and connects people. More and more corporate collections in Zuidas are being opened to the public and I think that’s a wonderful development. AkzoNobel’s Art Space is a good example, and ABN AMRO and the VU Art Science Gallery are also great spaces to visit during a lunch break. There’s still so much unutilized space where art could be very meaningful. In the past I have created temporary murals around building sites which gave a positive impulse to the neighboring offices and people passing by.”

Is there an artwork in Zuidas that you particularly like? And, if so, why?

"Nicole Eisenman’s work outside the courthouse has an international appeal. She is an interesting an important artist. Her work can often have a critical approach on society, but this work is very symbolic in a approable way. The figure

“Art enriches its surroundings, sparks conversation and connects people.”

holds an owl in its hand joined by an arrow and acorn. This symbolising wisdom, perseverance and protection against evil. I think there’s an interesting contrast between this playful sculpture and the formal architecture of the courthouse. Its funny how the figure bends down with its rear to the street and invites you to walk up and look in its hands."

What do you think of ARTZUID, the biennial sculpture trail in Oud-Zuid?

“It’s a brilliant initiative that literally injects colour into the neighbourhood. You see people strolling past, discussing the sculptures on summer evenings. ARTZUID also offers a valuable platform for Dutch artists. The support it receives from local residents and businesses is crucial, particularly now, with the strain that political cuts are putting on cultural initiatives. Such partnerships are becoming increasingly important.”

Last but not least, is there anything else you would like to share with Hello Zuidas readers?

“Absolutely: come to PAN Amsterdam! An artfair is a great way to explore alot of types of art in one place. If you’re interested in art but don’t know where to start: just be curious. It is also good to visit museums to discover your personal taste. Art is meant to be enjoyed, whether you’re a collector or simply want to learn more about the different disciplines. And if you want to take the next step and buy art for yourself or your company, you can seek advice and reach out for guidance to learn more about the art market or collecting!”

Margitte Verwoerdt @ AkzoNobel Art Space

ART. ANTIQUES. DESIGN.

BUILDING THE FUTURE DUWO TO BUILD ‘STUDENT PALAZZO’

By 2027, the Innovation District Zuidas will have 127 new social rented apartments for students. Done in three different styles, to suit every phase of study. ‘When just starting out, students are still very eager to meet up with others.’

Fresh out of secondary school, students often move into rooms in shared houses, as they begin their new adventure together. Of course, these rooms preferably need to be affordable. And according to Frans-Pieter de Jong from the DUWO housing corporation, that can be quite a problem. ‘Student rooms aren’t independent homes, which means it’s not possible to apply for housing benefit. So, although it may be great all living together like that, it makes the rooms relatively expensive.’ DUWO came up with a solution: small apartments named STING. It stands for Students-IN-a-Group.

Sociable and affordable

On the top three floors of the 30 m high block of housing, there will be 42 of these STING apartments. Measuring just 18 square metres, they are hardly spacious, but this is offset by the large communal space complete with kitchen on the same floor. They also have their own bathroom and mini-kitchen, and their own address, which means it is possible to apply for housing benefit. De Jong: ‘An attractive rent combined with the sociability of a student house – it’s the best of both worlds.’

Balance

While the STING is perfect for students who are just starting out, the larger Studettes (18-24 sq. m.) and Studios (at least 24 sq. m.) are more suited to Bachelor’s and Master’s students respectively. This is based on the idea that students have an increasing need for independence and space as they progress towards graduation.

Buzzing downstairs

The bottom floor, at street level, might even be buzzing with activity. To enable this, Mei architects and planners have designed a multifunctional space, with room for such facilities as a launderette and bicycle storage. It will also include a commercial area that could be used in various ways, for example as a ‘bike bar’, where you can have your bike repaired.

The urban look

The architects have also come up with a plan for the exterior. The closer you get to the front of the building, the more refined it appears to be. According to architect Geert Krusemann, the idea was borrowed from the Italian architect Carlo Scarpa. ‘From a distance, all you can see

DUWO CAME UP WITH A SOLUTION: SMALL APARTMENTS WITH THE NAME STING. IT STANDS FOR STUDENTS-IN-A-GROUP.

is a building, a big rectangular shape on the ground. Slightly closer up, you can see how refined the material on the façades really is. And once you’re face-to-face with it, you suddenly notice all kinds of unusual details, in the glazed ceramic tiles, for example. During the design process, we always had the idea of the famous Italian city palaces in the back of our minds. You might even say it’s set to be a real student palazzo.’

Planning

Construction work is expected to start early 2026. Completion is likely to follow in the first quarter of 2027. By then, the building will also have a name, possibly chosen in a competition organised by DUWO housing corporation.

Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 50 65 contact@zuidas.nl www.zuidas.nl

Follow on zuidas @zuidasamsterdam @zuidasamsterdam

SOCIAL MEDIA

SHARE #ZUIDAS

@zuidasamsterdam in de buurt Vivaldi...

@firebirdrooftopbar

@hotelamsterdamzuidas

@outdoorofficeday Amsterdamse Bos

@emmaruys Yet Zuidas Run ... @loveliferunamsterdam

@vormholding Nummer 1 in de Cobouw top-50

@market33zuidas Nothing brings people together quite like a great meal...

@oogappeltjes_van_hella The weetest, warmest face that Stephan Balkenhol ever made, in my opinion...

@hfotograpiek

@angela.ham

Soms moet je gewoon even stoppen met werken en genieten van je team

@kdv_dekleinstereus

@rijkswaterstaat prachtige beelden van achter de schermen bij: Zuidasdokverbreding A10

Follow hellozuidas @hellozuidas

For employees of companies who are member of Hello Zuidas, it is possible to join our LinkedIn group or link as a contact.

Download the Hello Zuidas City App Hello Zuidas has an app that allows you to flip through all the Zuidas news!

COLUMN

The future is co-living

Amsterdam is bursting at the seams. It’s the place where everyone wants to be, work, and live. Meanwhile, we’re facing a serious housing shortage. Solution? Having the courage to rethink how we do housing. If we go on building the same way we have for decades – for the classic family or young singletons – we’re going to hit a wall.

The future is co-living. No longer the niche preserve of hip young digital nomads, co-living opens up prospects across a range of segments: from first-timers to young professionals to international workers to seniors who don’t want to sit in some isolated flat outside town. More and more of us are living alone for longer periods of time, but it doesn’t mean we want to be lonely.

Here in Zuidas, we already have a strong residential concept for students: Student Experience Why not elaborate on this idea to serve a wider target group? Say, a ‘Living Experience’, where first-timers, expats and active seniors can all live under one roof? With shared kitchens and workspaces and a community manager to keep everyone connected.

Older people could live independently for longer and younger ones would be able to find an affordable home, plus a network to go with it. And, it would keep the city alive. Area development should be about more than bricks and mortar, after all – it should be about people, too. About mixing functions, generations and amenities in courageous ways that make sense.

So, what’s the future of urban housing? Co-living, folks.

Eduard Schaepman is a serial entrepreneur who provides weekly advice on BNR Radio, where he is also a member of the Entrepreneurs Panel. With a background in business development and change management, he has held key positions at companies such as Tribes, Chalet Group, Regus, Fortis, Robeco, and Bank Mees & Hope. His career is defined by entrepreneurship, innovation, and organizational behavior. Schaepman is dedicated to enhancing productivity and flexibility in modern work environments. As a speaker and writer, he actively shares his passion for nomadic working and forward-thinking business models.

HELLO PEOPLE

GOT A MINUTE?

For this issue of Hello Zuidas, we asked a number of area professionals how they picture the future Zuidas. What do they think the district will be like five to ten years from now? What features should we keep, and what could convince them to settle down here? A lively street scene with more cafés and restaurants, room for recreation, affordable homes and a neighbourhood where families can feel at home were all mentioned, painting a future in which living, working and leisure are truly intertwined.

Anverny

Bike coach at City of Amsterdam

“What I’d like to see in five to ten years is that Zuidas is geared to cater to everyone. That it’s easy to get around, safe to cycle and people actually have room to stow their bikes. With everything running smoothly and hassle free. What’s really important to keep is the connectivity; the easy transfers between metro and train. And the recreation and green spaces, nice spots to eat and to just sit and relax – those are not allowed to go. What would convince me to live here? Affordable homes. It’s difficult to find anything here now, and there’s very little around for young people. Finding work here is no problem, though. That’s sorted.”

Carlo Wijers

Zuidasdok information centre

Mike

start-up and transition manager at Vermaat “I’m not here on a daily basis, but whenever I’m in Zuidas I see how the area’s evolving. My hope for the next five to ten years? That it continues to be a dynamic place, where people don’t just come to work, but with room for creativity and nice restaurants and cafés, too. A place with interesting things to do, like popups and original concepts. What should stay is the mix of functions. You have housing, jobs, dining all brought together here, and that gives it character. This square with restaurants is a nice example, and it would be a shame if it went.”

“I hope that in five to ten years’ time Zuidas will be a place that’s buzzing, not only with commuter traffic but people who live here and are enjoying the area. A bustling street with coffee bars, people out for a stroll and striking up conversations, outside working hours, too. What we need to keep, is the energy of the people who come here to get things done. That mix of working hard and playing afterwards is part of what defines Zuidas. What would convince me to live here?

More families and kids outside. Some more playfulness and life, alongside the offices. Once that’s in balance, it will feel like a place to come home to.”

Joan Wong

Greenberg Nielsen

“I’d like to see Zuidas be a more vibrant place five to ten years from now. Less about work, more places to eat and drink and to just hang out. A little more contemporary, more creative, more modern. What I would keep, is the vibe it’s got already, especially around the station. That friendly energy is important. I might want to come live here if there was a real synergy between living, working and leisure. A kind of mini-city, so you needn’t go into town for everything.”

Text: Sophia Etmans • Photography: Roxanne Wilm

ZADELHOFF IS BUILDING THE CITY OF TOMORROW

From Slotervaart to Zuidas: inclusive, sustainable area development is powering ahead

Zadelhoff Development has made a commitment to delivering future-proof housing in and around Amsterdam. With projects such as Slotervaart, Mookly, The Harmony and Kronenburg, the firm is playing an instrumental role in providing housing for various groups, from young first-time buyers to expats and families.

New vibe in Slotervaart

On the site of what used to be the Slotervaart hospital, a vibrant urban district is taking shape. Here, Zadelhoff is building some 800 homes, spanning social, mid-range and private sector rentals (30-40-30 per cent). This will be an inclusive residential area with room for care services, sport and leisure. At its heart is the Kruisgebouw, to be transformed into a bustling centre with a gym, restaurants and care facilities. Green courtyards and a lively street scene will encourage interaction among residents, visitors and care professionals, making Slotervaart a neighbourhood where everyone can enjoy living, working and growing old(er).

Mookly: living at Bellavistapark

Mookly is a project that is being developed at the edge of Amsterdam’s Bellavistapark by Zadelhoff, in collaboration with Wonam. The building will comprise 246 mid-range rental and 35 owner-occupied homes. Sustainable and compact, the units are designed for urbanites who want the best of both worlds. The park-side location provides a tranquil setting that’s within easy reach of the nearby city centre. The owner-occupied homes will be available for sale. Keep an eye on the announcements, and feel free to contact Zadelhoff directly if you are interested.

The Harmony: a mix use project on Zuidas At Amsterdam Zuidas, Zadelhoff will develop The Harmony, a mixed-use project comprising The Canyon and The Coast. The development will include office space, residential units and commercial areas.In The Canyon, housing association Rochdale will offer 63 social housing units, while The Coast will feature 85 mid-rent apartments. This mix will offer a diverse and open residential environment close to amenities and public transport.

Short stay in Amstelveen

Zadelhoff Development is also active in the short-stay market. In Kronenburg in Amstelveen, work is currently underway on a complex comprising 400 short-stay units and around 1,000 m² of commercial space. This project caters to knowledge workers from around the world who are residing in Amsterdam temporarily. The location offers connectivity, comfort and amenities all in one package.

Zadelhoff Beheer BV Antonio Vivaldistraat 2-8 1083 HP Amsterdam +31 (0) 20 573 38 00 info@zadelhoff.nl www.zadelhoff.nl

The Harmony

Het Slotervaart

ZUIDAS HOME TOUR

“Living, working and relaxing in one place perfectly suits my lifestyle.”

After living in Oud-West for four years, Burcin Oral decided she wanted something quieter and closer to her job as a lawyer at Eversheds Sutherland in the World Trade Center. She found it last year in the Xavier building in Zuidas. The move felt like coming home, she says. Her light-filled flat with a large balcony gives her the peaceful haven she needs after a busy working day.

Could you tell us something about yourself? What do you do, and what brought you to Zuidas?

“My name is Burcin Oral, I’m 32 years old and I have been a lawyer with Eversheds Sutherland, here in Zuidas, for seven years. I’m from Rotterdam originally and moved to Amsterdam around four years ago. I started out living in Oud-West, but at a certain point, I wanted something quieter and closer to work. That’s when I came across this apartment, and bingo! It’s literally a five-minute walk to my office, which is so nice.”

What is your favourite spot at home?

“My lounge area, for sure. Daylight is super important to me and this place gets so much natural light. It’s lovely to sit there with a book when the sunlight’s coming in. It’s a light, quiet and comfy spot, ideal for relaxing after a long workday or watching a series at weekends. And when I have friends over, we sit on the balcony with snacks and wine. The balcony is another big plus, great for lying in the sun on warm

days, and you have complete privacy from your neighbours.”

Where in Zuidas do you go to most?

“That would definitely be Clubsportive. I haven’t been a member that long, but I go several times a week. Partly for health, partly to balance out my love of food. There’s a great atmosphere and it’s so close that I can easily go even after work or during weekends. I also regularly enjoy after-work drinks around the Zuidas with colleagues. And at weekends I like to grab a juice at Joe & The Juice.”

Can you see yourself staying here?

“For now, yes. The mix of living, working and relaxing in one place perfectly suits my lifestyle. The streets are clean and it’s very quiet here; you’d never know there was a motorway close by. I like going into town on the weekends for some more action, but at the end of the day this is where I can really unwind. Plus, I’m at the office so much, just because it’s so near – almost an extension of my house!”

AGENDA

SEPTEMBER & OCTOBER

6 September

CINEMA AT THE ZUIDAS

@Gershwinplein

Cinema in Zuidas is back! Gershwinplein provides the backdrop for an atmospheric open-air cinema bringing local residents of Zuidas, Buitenveldert and Zuid together. Expect a big screen, comfy beach loungers and other seating and pretty lantern lighting. Cinema The Pulse has selected a special surprise Frenchlanguage film (subtitled in English). The film starts around 8.30pm, entry is free.

11 September

DJ NIGHT

@Rosso Pizzabar - rossopizzabar.com

Rosso Pizzabar presents a special evening with a live DJ and special dinner deal: order a Margherita pizza and a Negroni for only €15. Come enjoy a casual night out with good music, delicious food and drinks and great company. Time: 4-7.30pm

10 & 11 September

FROM PLANT TO PAINTBRUSH TO PUBLIC

@Christian Neefestraat 2 (AkzoNobel) theovandoesburgstichting.nl

The history of the allotments and farmland on which modern-day Zuidas was built resurface during a two-day activity to be held in the public area in front of industrial paint producer AkzoNobel’s Art Space, at no. 2 Christian Neefestraat. Curator Jules van den Langenberg and artist Annee Grøtte Viken will be sharing their research and plans for a new form of public artwork currently under development. Entry is free.

10-14 September MUZE VAN ZUID

@Amsterdam Zuid - muzevanzuid.nl

Muze van Zuid takes you on a cultural expedition through Amsterdam-Zuid, with intimate concerts, lectures and art bringing hidden gems and historic locations to life. The festival promises an inspiring programme spotlighting music, literature and architecture in performances by talented artists and ensembles. From historic churches to charming drawing rooms, the sounds of the ‘Muse’ offer a fresh and unique way to experience the cultural heart of Zuid.

15-19

September

9TH ANNIVERSARY CELEBRATION

@Market 33 - market33.nl

Market 33 is turning 9! Come celebrate five days of bold flavours, fun vibes and tasty surprises from 15 to 19 September. For every €9 you spend you’ll get a scratch card with a chance to win. Grab your crew, explore the food hall and enjoy a birthday week packed with bites, buzz and feel-good energy.

19 September ZUIDAS CUP

@SV RAP – svrap.nl

Fancy an action-packed afternoon of sportsmanship, team spirit and fun? Then get ready for this year’s Zuidas Cup! The one and only football tournament for companies in Zuidas returns on Friday

19 September. Play 7 against 7 with your colleagues (men’s or mixed teams) on SV RAP’s refurbished pitches. Besides football, there will be plenty of other fun, including tasty food and beverages, a BBQ and a top DJ mixing the beats. More info: servicepoint@hellozuidas.com.

24 September

JOHAN CRUYFF FOUNDATION OPEN DAY

@Olympic Stadium olympischstadion.nl

Bring your kids to a fun-filled day to explore the coolest sports and discover which ones they like best. The most recent edition was made extra special by a royal visit from His Majesty King WillemAlexander. Full details on this year’s programme will follow later.

EVENT

(MEMBERS ONLY)

22 September

HOSPITALITY & RETAIL SESSION

@The Pulse – thepulse.nl Is doing business in Zuidas at weekends worth your while? Entrepreneurs and experts share their perspectives during an interactive session at Cinema The Pulse, led by Tony Wijntuin. Participants will also get a sneak peek at Zuidas’ new cinema, with informal drinks afterwards. Time: 3-5pm.

24 & 25 September

TECHEX EUROPE

@RAI Amsterdam – rai.nl

TechEx Europe brings together over 8,000 technology leaders to explore topics around AI, Cybersecurity, IoT, Cloud and more. Hear from more than 250 experts, dive into practice cases and connect with more than 200 innovative companies. Discover what the future holds for enterprise technology.

23 September

NETWORKING & INDOOR PUTTING CONTEST – MEET THE LEADING NINE TEAM

@Club HOFF – WTC Amsterdam

Are you a company director, partner or MT member, and do you play golf – or always wanted to learn? Then come to Club HOFF (WTC Amsterdam) for an afternoon of putting, networking and inspiration on Tuesday 23 September, from 4pm to 7pm.You’ll tee off in an indoor putting contest in flights of four, with the winning flight to receive an exclusive Nine & Dine at The International. Note that places are limited to 48 golfers and 16 non-golfers. Register by email to: barbara@lapeek.com.

30 September

INCLUSIVITY 25

@EDGE Stadium – hellozuidas.com

All of Zuidas will be celebrating, working and learning together for a more inclusive future during Inclusivity 25, themed ‘Let’s Celebrate Together’. This successful annual event brings professionals, organisations and changemakers together to put inclusivity into workplace practice. Inclusivity 25 is made possible by Vebego, Vitam, Nlmtd, Stichting DOEN, the City of Amsterdam, EDGE Workspaces, Impact Institute and Hello Zuidas.

1-3 October

AMSTERDAM

FINTECH

EVENT (AFE)

@WTC Amsterdam

The Amsterdam Fintech Event is the premier three-day event for fintech professionals and enthusiasts. Organised by Holland Fintech Association and Cognito, AFE unites the community at influential city locations. With inspiring sessions, networking opportunities and the latest fintech trends, AFE is the place to share knowledge, grow, and build your network. Buy your tickets on: www.amsterdamfintechevent.com.

1-12 October

READING FESTIVAL

@Leesfestival

stichtingsina.nl/campagne

Celebrate Children’s Book Week at the Reading Festival: a fundraiser filled with language games, readaloud sessions and creative activities, including a varied programme in Zuidas. In association with Stichting SINA, we’ll be collecting books and money for children living under the poverty line. Reading builds both language skills and connections!

EVENT (MEMBERS ONLY)

9 October

ZUIDAS

ACCESSIBILITY TASK FORCE

@VUmc

On Thursday 9 October, the Zuidas Accessibility Task Force is holding a session on traffic safety in Zuidas, with a range of local speakers sharing their insights. We’ll also zoom in on the hotspots and participants will have a chance to ask questions and discuss traffic safety issues.

2 October

WORKSHOP: CLEAR REPORT AND MEMO WRITING (IN DUTCH)

@Taalcentrum-VU – taalcentrum-vu.nl

Writing a clear, well-structured report or memo can be a challenge. A solid argument doesn’t automatically make for an engaging read. This workshop teaches you how to organise your ideas quickly and effectively, and how to make your writing both clear and convincing. What you’ll gain: – Practical techniques for structuring reports and memos – Tips for improving clarity and readability –Tools for presenting your arguments persuasively. Achieve better results in less time, with writing that works.

EVENT (MEMBERS ONLY)

13 October

COMPLEX FIRE PROTECTION IN COVERED CAR PARKS

@Van Lanschot Kempen – hellozuidas.com

The Amsterdam-Amstelland fire brigade and Hello Zuidas are investigating robotic fire-fighters for use in covered car parks, partly in response to the risks posed by EVs. Given the hazards and complexity of fire protection underground, a specialised, unmanned fire-fighting squad is being developed with public and private partners to effectively limit damage, safety risks and operational disruptions.

16

October

BLACK ACHIEVEMENT MONTH ZUIDAS 2025

@Cinema the Pulse – hellozuidas.com

The newest cinema in Zuidas, Cinema The Pulse, welcomes you to a screening of Rye Lane. Following a chance meeting, Yas and Dom connect over the course of an eventful day in London, taking a shared journey that helps them let go of old loves and discover the potential for something new. The rest of the programme is still under wraps, so keep an eye on the website! Made possible in part by BAM, Cinema The Pulse, the City of Amsterdam and Hello Zuidas.

27 October

WORKSHOP: BUSINESS WRITING WITH AI

@Taalcentrum-VU – taalcentrum-vu.nl

ChatGPT and other AI tools can speed and enhance the writing process – provided you know how to use them. This practical workshop teaches you how to write effective prompts and critically assess AI output while preserving your personal voice. If you write business texts and want to harness the power of AI, this workshop is for you.

18-19 October

TCS AMSTERDAM MARATHON

@Olympic Stadium

olympischstadion.nl

The TCS Amsterdam Marathon marks its 50th edition in 2025 and is celebrating big with not one but two action-packed days! This year’s TCS Amsterdam Marathon is on Saturday 18 and Sunday 19 October. As always, the start and finish are at the Olympic Stadium. Besides the Olympic-size start and finish, route highlights include the Rijksmuseum passage, Amstel-side kilometre and Vondelpark circuit.

30 October

BLACK ACHIEVEMENT MONTH ZUIDAS 2025

@Rialto VU – hellozuidas.com

In the spotlight this evening is the film Nickel Boys. Elwood Curtis is sent to a corrupt reform school as a boy growing up in the 1960s. There, he befriends Turner, and the two fight the horrific conditions together. There will be a special programme accompanying this remarkable film. Made possible in part by BAM, Rialto VU, the City of Amsterdam and Hello Zuidas.

25 October, 1-2.30pm GUIDED TOUR OF ZUIDAS

@WTC Amsterdam, Zuidplein entrance

Learn all about the development of the Zuidas district and the Zuidasdok infrastructure project during a guided walking tour. Time: 1-2.30pm. Participation is free. Register on Zuidas.nl.

2-9 November

PAN AMSTERDAM

@RAI – rai.nl

A visit to PAN Amsterdam promises a world of wonders to see, inspire and discover. Come on your own or with colleagues to enjoy a wide selection of art, antiques and interior design. The fair offers various options to organise catered events as well as guided tours of fair highlights to make the most of your visit. Tours can be booked in advance on the ticketing site or at the fair information booth.

“WE’RE

Robert Blomsma

First Service Business Events brings creativity to corporate impact

For 28 years, First Service Business Events has been a known and trusted partner for companies seeking more than just a splashy event. With their signature blend of creativity and strategic insight, FSBE organises corporate events in and outside the Netherlands. Owner Robert Blomsma: “We don’t sell parties, but a platform to achieve your business objectives.”

From agent to strategic partner

Where many firms merely plan events, FSBE goes above and beyond. Blomsma: “We think about a client’s overarching objectives. It’s not just about finding a great venue or throwing a great party, but achieving strategic results. We collaborate with clients to help them define a mission, vision and timeline, building from small moments to a momentous climax. We take all the work off our clients’ hands. With short lines of communication and a professional yet personal approach, they genuinely feel supported throughout the entire event planning process. An event is often more than just an extension of a company’s business strategy – it’s a translation of their mission, vision and objectives into tangible moments and can even get participants to change their approach. It’s about the message people take home with them.”

Seaside offers unique setting

FSBE is based in The Hague but operates along the whole Dutch coastal area up to Amsterdam. “The beach and ocean are unique assets,” says Blomsma. “You’ve got space, freedom and a vibe that makes

people happy, making it easy to flip from city business-mode to seaside relaxation. That makes it brilliant for corporate activities, whether your company is in The Hague, Noordwijk or Bloemendaal.”

A key partner is Grand Hotel Huis ter Duin in Noordwijk. “They really know how to pamper guests,” Blomsma continues. “It’s a venue that has it all, down to a private beach club. We arrange logistics, dinners and excursions for their guests. That way, a hotel can focus on hospitality while we take care of everything around an event.”

Incentive trips as a strategic tool

Another important facet of FSBE’s offering is corporate trips abroad. Blomsma: “We think an incentive trip should be more than a reward. It should boost loyalty, connections or knowledge transfer. Above all, participants should come home filled with fresh inspiration. Our international network enables us to put together unique programmes anywhere in the world. Sustainability is an important theme for us, and we fully integrate it into our services.”

Trends: smaller, conscious, measurable The world of corporate events is changing,

and Blomsma sees some clear trends: “The era of going as big and crazy as you can is over. Companies now want smaller, highend events with substance and strategic value. That’s partly for economic reasons, but also because they’re thinking more about sustainability and impact. Companies also want to collect more data during their events, using things like interactive tools and surveys. The focus is on gaining insight: what’s really sticking with visitors?”

Zuidas as a strategic network

Though their office is in The Hague, companies in Zuidas also regularly engage FSBE. Blomsma: “We have worked for almost all the big names, such as Deloitte, Heineken and Odido, in our 28 years. Zuidas is incredibly dynamic. It’s up to us to demonstrate our added value by helping to outline a strategy and sorting out all the details. With us, you don’t just get a great event, you get a partner who understands where you want to take your brand and your people.”

PRIDE

A MS T ER DA M

CANAL PARADE

Accenture offered Hello Zuidas members a unique opportunity to experience the Amsterdam Canal Parade up close, together with other partners, from a fantastic location on the Prinsengracht. All while enjoying drinks and bites. It was a festive event full of connection, entertainment, and meaningful conversations. Onwards to WorldPride in 2026!

Photography: Elisa Schouten

DLA Piper unites vision and innovation at European Tech Summit

Lex Oosterling

Lex Oosterling has served as the Country Managing Partner at DLA Piper in the Netherlands since 2021. With a strong background in banking and finance, he possesses an acute understanding of market dynamics and technological advancements that drive business transformation.

On November 6, DLA Piper will host the European Tech Summit at Amsterdam’s Beurs van Berlage. Lex discusses why this is an opportune moment and highlights key aspects that attendees should not overlook.

Career with DLA Piper

Lex Oosterling: “I began my career at DLA Piper immediately after graduating in 2003, which means I have been with the firm for over 22 years. In 2013, I took on the role of head for the Finance practice in the Netherlands, a position that allowed me to deepen my expertise and lead a talented team. In 2021, I embraced a new challenge as Country Managing Partner of our Amsterdam office. Since that moment, my focus has been on steering the firm with an eye toward quality and innovation, fostering cross-border collaboration, and delivering legal advisory services that are truly future-ready.”

Technology sits at the heart of what we do. Not just from a legal standpoint, but strategically, as we aim to be a trusted partner in guiding our clients through their most transformative journeys.

Why hold a Tech Summit now?

Hosting the European Tech Summit at the iconic Beurs van Berlage in Amsterdam right now, feels not just timely, but essential. Europe finds itself at a crucial crossroads in its technological journey. A moment where regulation, innovation, and trust must walk hand in hand to shape a future that’s both sustainable and dynamic.

Across a broad spectrum of industries, from finance to real estate, DLA Piper is guiding clients through this transformation, helping them seize the opportunities it brings, while maintaining a keen eye on the challenges.

Today’s technology landscape is more complex than ever, with evolving legal, regulatory, and ethical challenges around AI, data privacy, cybersecurity, and digital transformation, demanding careful navigation.

Lex Oosterling: “We afind ourselves at an inflection point. By bringing together not only tech companies but also suppliers, financiers, investors, and policy expertsin other words, the entire tech ecosystem - we are creating the space where meaningful conversations and collaborations can take root and thrive.”

Issues present and future

Artificial intelligence is becoming deeply integrated into business, placing legal teams at the forefront of managing emerging risks, liabilities, and increasing regulatory scrutiny. Their role is not just reactive, but focused on crafting forwardlooking strategies that balance innovation with responsibility.

Simultaneously, cybersecurity has evolved into a critical business priority.

Clients rely on expert guidance to build resilient systems and navigate a complex, fragmented landscape of privacy regulations, spanning multiple jurisdictions. This is essential for protecting data and maintaining trust.

Adding to this landscape is the EU’s ambitious Digital Decade, which raises key legal challenges around data governance, digital sovereignty, and cross-border compliance. These issues are especially pressing for clients in highly regulated sectors.

Voices from those powering the tech ecosystem

The European Tech Summit will bring together leaders from some of the world’s most influential corporations, think Google, Amazon, ING, and IBM alongside prominent policymakers, including a cabinet minister focused on cybersecurity. Former CEOs of major listed companies will also be part of the mix, creating a truly C-suite level line-up that speaks directly to today’s most pressing and relevant topics.

The theme: Reimagine, Reinvent, Revolutionise. Lex comments: “ We want to encourage attendees to rethink how they run their businesses. Technology is changing very fast, so adapting all the time isn’t optional, it’s necessary. This summit reflects the fast pace of today’s digital world and invites people to discover new ideas, find solutions, and reshape their business for the future.”

Beyond networking

Entrepreneurs joining the European Tech Summit will uncover critical insights into the evolving regulatory landscape and investment trends that are shaping the very strategies driving their growth. For investors, it’s a unique chance to

listen directly to policymakers, founders, and industry visionaries, sharing where innovation is headed and what forces are reshaping the market. Legal professionals, meanwhile, meet with a rare opportunity to connect face-to-face with those pioneering the future: from breakthroughs in AI and deep tech to digital assets and cybersecurity.

But this programme goes beyond conversation; it’s about forging genuine connections. It’s a vibrant space where leaders from legal, business, and technology worlds come together to craft what’s next. For anyone engaged in Europe’s tech scene, this is the place to be and a moment not to be missed.

Revolutionise

The summit will bring together tech firms, investors, legal specialists and policymakers to discuss digital transformation, AI, geopolitics, quantum computing, cybersecurity and sustainability.

Text: Ruby van Oers • Photography: Roxanne Wilm

LAST CHANCE! Register for the Zuidas

Sustainability Award 2025

Registration for the Zuidas Sustainability Award 2025 is still open – but not for much longer! Companies, organisations, individuals and initiatives have until 1 October to enter for a chance to win one of six prestigious awards. The awards ceremony is on 13 November and will be hosted by DLA Piper in their fully refurbished office. This event is open to the public. We hope to see you there!

Nominations can be made in six categories: Mobility & Logistics, Water & Greenery/Public Space, Circularity & Waste, Society & Economics, Buildings & Energy, and Climate/General. From small-scale initiatives to major innovations, all are welcome to vie for the award, provided there’s a link with Zuidas.

Text: Gordana Todorovic

Meet our independent jury SUSTAINABILITY AWARDS

As every year, all nominations for the Zuidas Sustainability Award will be assessed by a panel of independent expert judges to ensure a careful and fair process. Read on to meet this year’s judges.

Yvette Watson

Yvette Watson is a seasoned sustainable entrepreneur. Her company PHI Factory supports organisations to achieve their sustainable and circular ambitions and challenges market players to strive for actual systemic change. Her gamified learning platform The 2B Collective is a community tool, designed to activate large groups of people to think and act sustainably.

Maurits Groen

Maurits Groen joined the judging panel for the Zuidas Sustainability Award in 2024. A decades-long advocate for climate, energy and the circular economy, the role fits him perfectly. As an entrepreneur and sustainability consultant, Groen was among the architects of such initiatives as WakaWaka and Kipster. His work on behalf of the award underscores his mission to make sustainability the new normal.

Margreet van Gastel

Margreet van Gastel chairs the Heat Advisory Committee (Ministry of Economic Affairs and Climate/Netherlands Enterprise Agency) and is a supervisory board member of the national Green Business Club. A bridgebuilder committed to getting results, she unites potential partners to make real progress towards a sustainable future.

Victor Nieuwenhuizen

Victor Nieuwenhuizen is an MA student completing his degree in Curating Art and Cultures at VU Amsterdam/UvA this year. He was also on the award’s judging panel last year, representing the VU Green Office. His focus is on sustainability, social justice and other contemporary issues.

Ruth Jansen

Ruth Jansen hosts the Zuidas Today Talkshow, on which she connects business and corporate guests and community residents from a wide range of backgrounds in inspirational human interest interviews.

Gordana Todorovic

COL OURFUL OPEN-AIR GALLERY ON MAURICE RAVELLAAN

Now on view on Maurice Ravellaan is the street art exhibition Building Connections, an art project recently launched by STRAAT Agency in Zuidas, to transform 120 metres of construction hoarding along the new road into a vibrant open-air gallery.

The agency, which is part of STRAAT Museum, was commissioned by the Amsterdam Zuid and Zuidas districts to develop this collaborative project with nine renowned street artists from the Netherlands and abroad.

More colour and life in Zuidas

Each artist focused on a particular theme, such as hope, the future, the past, experiences, community, unity or acceptance. The initiative brings colour and life to Maurice Ravellaan, a new road that runs parallel to the future Ravel residential quarter, where some 1,350 affordable family homes are currently under construction.

Bridging people, place and purpose

STRAAT Agency describe their mission as being: “to use art to bridge people, place and purpose. We humanise the urban environment by means of colourful artworks. This vibrant street art boosts interaction and creativity in Zuidas.”

During the festive opening ceremony, Alderwoman for Art and Culture

Touria Meliani underlined the value of art in the public space.

The works will remain on view on the construction hoarding along Maurice Ravellaan, opposite the Amsterdam Football Club (AFC), for approximately three years.

This colourful exhibition injects Zuidas with some welcome creative energy and is free to visit, so be sure to check it out!

Behaviour as the source of change

“In2motivation is a strategic transformation partner for organisations that are ready to redesign how people think, communicate and lead,” says Koijen Ramos. “We work where real change happens: in human behaviour. This is where clarity, courage and conscious performance are born.” Rather than applying a one-size-fits-all method, each programme is tailored to the unique dynamics of the organisation. The goal isn’t to change people, but to unlock what’s already there.

Working with the brain

Distinguishing their approach is

Leading with the brain: how In2motivation transforms leadership from within Why real change starts not with PowerPoint slides, but with human behaviour

In a world of leadership frameworks and fleeting inspiration, In2motivation offers something different: sustainable transformation grounded in neuroscience, NLP and behavioural expertise. At the heart of it all is CEO and Master Coach Ligia Koijen Ramos, who believes true leadership begins in a place most organisations overlook: from within.

In2motivation’s seamless blend of neuroscience and NLP (short for neurolinguistic programming). “We create interventions that work with the brain, not against it,” Koijen Ramos explains. “We don’t hand people scripts they can’t follow or challenges they can’t sustain. We help them use the power they already have.”

Result? Leaders gifted with emotional intelligence, communication mastery and the resilience to thrive, not just survive.

The hidden barrier to culture change

When asked what blocks leaders from creating cultures of clarity and courage, Koijen Ramos is unequivocal: invisibility. “It’s the unseen habits, reactive patterns

and outdated communication models that quietly shape culture,” she says. “Without awareness, clarity becomes a buzzword. We help leaders spot those blind spots and replace them with conscious, humancentric practices.”

More than motivation

What sets In2motivation apart is their depth and commitment to lasting impact. “We don’t show up to inspire for a moment,” Koijen Ramos emphasises. “We’re here to transform how people think, lead and connect for good.”

In2motivation +31 (0) 68 191 80 98 info@in2motivation.com www.in2motivation.com

Ligia Koijen Ramos

INVITATION NETWORKING & INDOOR PUTTING CONTEST

– Meet the Leading Nine Team

Are you a director, partner, or senior leader who plays golf - or has always wanted to learn? Then you’re warmly invited to an afternoon of putting, networking, and discovering the Leading Nine program.

Leading Nine is a unique program that combines leadership development, reflection, and golf. It will launch in March 2026 and is designed for talented women aged 25–35 — the kind of talent you don’t want to lose to the competition.

CLUB

HOFF - WTC AMSTERDAM

Tuesday, September 23, 4:00 – 7:00 PM

You’ll be placed in a flight of four for a fun and competitive 9-hole indoor putting contest. Grand Prize: “Nine & Dine” at The International Golf Course with Barbara Peek and Sipke Feenstra.

Please note: spots are limited — 48 for golfers and 16 for non-golfers. Registration is on a first-come, first-served basis.

Romy Lange, ambassador of the program, will of course be there to connect and inspire.

Putting, networking, and getting to know each other - don’t miss it!

Reserve your tee time via barbara@lapeek.com

Romy Lange

Barbara Peek & Romy Lange

From student to colleague at Baker McKenzie thanks to VU mentorship programme

Renée Kagie and Kirsten Buning met through Vrije Universiteit Amsterdam’s mentorship programme, VU Professional Companion, which specifically targets students from multicultural backgrounds, matching them with alumni working in their field of study. This programma is not limited to Consultancy, Business Development and Communication, but also extends to the legal field, where a growing number of mentors are coming from law firms. In fact, this year we aim to have 50 mentors from the legal sector alone. Mentors can specify their area of legal expertise and indicate which type of law student (with specific legal master’s degrees) they would like to mentor. The students, in turn, can select the type of mentor they wish to be paired with.

In their case, what started as an educational exchange of experiences, grew into a professional working relationship at law firm Baker McKenzie. Renée is a business development adviser with the firm, who signed up to become a programme mentor. Kirsten, who was a student at the time, is now her colleague. Their story speaks to the power of mentorship and shows how personal guidance can smooth the step from academia to business, even within the legal sector.

Meeting through mentorship

Renée joined Baker McKenzie as a business development, marketing and communication adviser eight months ago.

“I describe my job as supporting lawyers in the realm of business development, in other words, everything to do with attracting and retaining clients.” Kirsten recently came on board as a Business Development Support Associate.“I take care of smaller but important tasks that others may not have time for, helping to reduce workloads.” Renée and Kirsten met through VU Amsterdam’s mentorship programme. Set up by Associate Professor Yvette Taminiau, the programme aims to

Kirsten Buning & Renée Kagie

lessen the gap between academia and practice by matching students with alumni working in the corporate world.

From connection to job

Both women hold master’s degrees from VU Amsterdam. “The course of study is broadly based, and this programme offered a simple way to connect with someone working in the field – someone I could ask about what it’s really like,” Kirsten explains. Renée became a mentor because she believes in the importance of sharing her own experience. “When I first started working, I had no idea what it would entail either. I hoped to pass on some of my insights this way.” The match proved a great success, because the firm almost immediately offered Kirsten a job as a Business Development Support Associate. Renée: “As it happens, we were looking for someone to support the team, and I could tell she was exactly who we needed.”

VU mentorship programme

“The mentorship itself takes around six months and is flexible in how it’s set up.

“For some of our students, Zuidas can come across as a closed bulwark and that world can feel ‘out of reach’ if they have no network to help out. At the same time, Zuidas needs diversity. Firms are keen to snap up talent and diversity is good for business. Working in a diverse team is also simply more enjoyable. By partnering with Zuidas, we’re creating a win-win situation: we’re reducing inequality of opportunities by bringing Zuidas closer to the university, while also enlarging the prospects of professionals in Zuidas through the principle of reverse mentoring.”

Yvette Taminiau

Associate Professor, Organization Sciences Faculty of Social Sciences and Humanities, Alumni Dean, Organization Sciences

Students and mentors meet in person at least three times, ideally including once in the workplace, and there are also joint meetings with other pairs. It doesn’t take much time, but it does create a space for you to build a valuable relationship,” says Renée. Matches are made on the basis of a short personality test and academic background. “You already have the same frame of reference and a similar way of thinking about organisations and work,” Kirsten says.

Win-win for students and companies

“We’re both hugely enthusiastic about the mentorship programme and wouldn’t hesitate recommending it to other students and firms. It’s an excellent way to build your network and gain practical experience without actually having to apply for a job somewhere,” Kirsten says. “It’s valuable not only for the mentee, but, for the person mentoring,” Renée adds. “Mentoring teaches you valuable supervisory skills, offers insightful feedback from your mentee, and provides a truly inspiring opportunity to exchange experiences with someone at a different stage in their career.”

“The mentorship programme can be invaluable to students who might be interested in working in the Zuidas area and who would like to learn how current employees have approached this process. It is a fun and accessible way to further strengthen the contact and collaboration between VU Amsterdam and the Zuidas. I am delighted that law students can also benefit from Yvette’s project!”

VU MENTORSHIP PROGRAMME

The program (kick-off meeting) will start on Friday afternoon, November 21 at 2:00 PM. The program will include:

• Keynote

• Mentoring training offered by the VU Centre for Teaching and Learning

• First meeting between mentors and mentees

• Drinks & bites

The Professional Companion mentoring program consists of at least three mentoring conversations and one shadowing day, spread over five months from December through the end of May. A closing event will take place at the end of May.

Interested in becoming a mentor in the VU mentorship programme?

For non VU alumni: you are also very welcome to become a mentor. We aim at a mix of VU alumni and non VU alumni to enlarge and enrich the VU Zuidas community.

Lisanne Groen

Associate Professor Constitutional

and Administrative Law and Alumni Dean Faculty of Law, Vrije Universiteit Amsterdam

Scan the QR code to subscribe to the mentoring programme.

If you have questions, please contact: y.taminiau@vu.nl

Renée Verhulst & Elianne Snijdewind

Vesteda’s ‘Open Door’ reveals what’s happening behind the facade

While the real estate sector has plenty of well-known players, Vesteda is one that has opted to keep a lower profile. Still, with over 28,000 homes mainly in the midmarket rental sector, Vesteda is among the country’s leading housing investors. Behind the scenes, the organisation is always working hard to achieve quality, innovation and social impact. The company’s new ‘Open Door’ employer branding campaign offers an inside look at what this entails. Vesteda HR Director Renée Verhulst and Corporate Recruiter Elianne Snijdewind tell us more about the impetus for the campaign, what makes Vesteda a unique employer and how the company is finding and retaining talent in today’s competitive market.

Built from the inside

“The Open Door campaign came out of a deliberate process,” Renée explains. “We started with an internal employee survey into what makes Vesteda a nice place to work. The same things kept coming up: the open culture, room for initiative and the emphasis on collaboration and responsibility. To us, the value of these things is self-evident – an ‘open door’, as you’d

say in Dutch, hence the pun – but that’s precisely what makes them so powerful.” Vesteda combines financial, real estate management, technical and rental services all under one roof, “which makes the work concrete and hands-on,” says Elianne. “You see the results of what you’re doing straightaway and are always working alongside other disciplines. That interconnectedness is a real hallmark of Vesteda.”

Looking beyond the rest

Vesteda positions itself as “the property investor that looks beyond”. Renée explains: “That means beyond financial gains as well. We have a long-term vision rooted in sustainability, social value and collaboration. Since we invest in housing for pension funds and insurance companies, stability and long-term resilience are key, and that’s reflected in everything, from our policy to how we work together and select new colleagues.” In practice, it means Vesteda wants to hire professionals who look beyond their own job, are inquisitive and are dedicated to continuous improvement. “Whether you’re working in finance, IT, HR or real estate, you’re a part of something bigger. This sense of connection matters, especially in Zuidas, where many employers are looking for the ‘best people’,” Elianne says, “whereas we are looking for people who want to make a difference.”

High performance without the hard edges

For over ten years, Vesteda has been applying the HighPerformance Organisation (HPO) Framework, entailing a targeted focus on leadership, action orientation, long-term orientation, continuous improvement and teamwork. “It sounds – and is –ambitious, but it’s always paired with our focus on people,” Renée underlines. “We measure our employer performance on this every two years. Not to dock points, but to learn. And the results are convincing. In those ten years, our employee satisfaction has gone from 5,6 to 7.8, and achieved an employee NPS of 67’. Vesteda is also a consistent top performer on external benchmarks like MSCI and GRESB.”

A workplace to feel at home

“The Open Door campaign offers an inside look at Vesteda, not only physically, but also into the feel of the company. Visitors to our ‘working at’ site are welcomed by staff members who take you on a video tour around the building. Forget about the marketing pitch: we give you real people in a real working environment. We demonstrate that we’re professionals, but show our personal and informal side, too,” Elianne says. “And also that, at core, we’re an organisation where colleagues genuinely work together.” You get a real sense of this in the office itself: from the fresh-baked lunches prepared by staffer Olivier to the annual Vesteda Day, where more than two hundred colleagues gather from all across the country. Renée: “It almost feels like a family business sometimes.”

Impactful work

As well as priding itself on a strong culture and performance, Vesteda also invests in social impact.The company has been working for many years with bird conservation society Vogelbescherming Nederland to enhance biodiversity around its residential complexes and boost social sustainability. “Everything we do, we do for our tenants,” Renée says. “Whether it’s about affordability, energy use or liveability, we want people to have a comfortable home, and our team is working every day to make that happen.”

Not sure? Just go for it!

What advice would Renée and Elianne give to professionals considering Vesteda as an employer? “Just go for it! People often don’t have a clear image of Vesteda. But step inside and you’ll see straightaway how dedicated and professional we are. You’ll have lots of freedom, responsibility and room to grow,” Elianne says. “We’re big enough to take on complex projects, yet small enough to move quickly and get to know each other well.” In closing, Renée says: “If you want to be a part of something meaningful and to develop at the same time, Vesteda is an excellent choice.”

“A

personal bank in a digital age”

ABN AMRO has long been a trusted presence in Zuidas. And it is here that Anabela Ventura de Carvalho (partner manager, Intermediary Business Clients), Jorg Zalm (private banker), Mike Boshuisen (business banker, Leisure), Mark Schrander (commercial analyst) and Elvira de Geus-Mustamu (entrepreneur adviser) work across various disciplines every day to strengthen the bank’s client relationships. Together, they’re building lasting ties with entrepreneurs and professionals in the heart of the Dutch business world.

Personal relationships are key In an age of digitisation and AI, personal interaction has become a rarity. “The fact that we keep it personal makes all the difference,” says Mike. “Nowadays, entrepreneurs often have to take care of everything themselves, when actually the need for personal attention is greater than ever. We want to be strong on the digital front, but with a human touch.” According to the team, balancing technology with personalisation is key to their approach. “We’re positioning ourselves as a personal bank in a digital age,” Mark explains. “Technology is helping us work more

efficiently, but real connections require real dialogue.”

Connections start with listening

Connections don’t just happen, Jorg continues: “We enter that dialogue by not necessarily thinking in product terms, but by asking ourselves: what does this entrepreneur care about, business-wise and in personally? You need a good sense of that to be able to add value. And in the process, you develop a lasting relationship.” Elvira has also found that good dialogue achieves more than one-off transactions. “It’s about taking a genuine

interest. To not just do want a client asks, but also to anticipate what’s not on their radar yet. Paying attention makes all the difference.”

Visibility in Zuidas

ABN AMRO has deliberately set out to become a more visible player in the Zuidas region. “This is the financial centre of the Netherlands,” Anabela explains. “This is where the magic happens, where our clients and our prospects are. Visibility fosters familiarity and trust, which then opens the door to real connections.” The team stress that a local presence is about more than buildings and logos: “Bank buildings are anonymous,” Mark says. “If you want people to experience the real you, you have to show them that human face.”

More than banking services

What else do the team want people to know about ABN AMRO, and their Zuidas office in particular? “We combine specific expertise with personal engagement,” Jorg says. “We’re advisers, sparring partners and discussion partners. We help you think things through, financially or otherwise.”

The team also share a common purpose: “To use our knowledge, networks and attention to truly help entrepreneurs get ahead. And it always starts with making that connection,” Elvira says.

ABN AMRO Gustav Mahlerlaan 10 1082 PP Amsterdam 0900 0024 www.abnamro.com

AMRO Intermediary Business

AMRO

From left to right: Jorg Zalm, Anabela Ventura de Carvalho, Mike Boshuisen, Elvira de Geus-Mustamu and Mark Schrander

ABN

Anabela Ventura de Carvalho

SPECIAL INTRO

Zuidas as a residential district: urban vigour with room for refinement

Zuidas is evolving into a district where people not only work, but also make a home and live their lives. A shift of this magnitude calls for vision, because how do you make such a high-density urban area a sustainable and attractive place to live for a diverse community? We spoke with Eefje Voogd, director of Eefje Voogd Makelaardij and a long-standing specialist in new-builds and urban living in Zuidas. She knows residents’ wishes and the area’s unique energy better than anyone. We also heard from Martijn Pasman, director of acquisitions at Edge, who views the future of Zuidas through a developer’s lens. With projects such as The Pulse of Amsterdam, Edge is helping to shape a new generation of urban buildings where living, working and leisure come together. The two shared their perspectives on Zuidas as a place to live and what could be improved to make it not just a prime location, but also a home.

Eefje Voogd, director of Eefje Voogd Makelaardij “Zuidas offers not standard solutions, but smart housing concepts”

“Zuidas is rapidly transforming into a vibrant city district. Thanks to a variety of residential concepts, it’s no longer just a place to work, but one people actually choose to make their home. It has become a symbol of the modern urban lifestyle: compact, international and connected. Living in Zuidas isn’t about floor space, but about quality of life. Many housing projects combine functions in clever ways, aligning with what expats and demanding urbanites want. You see residents develop a real attachment to the area; some even have a ‘residential career’ here. What could be improved? More refinement in public spaces. Evergreen plants and trees, quiet spots, a softer feel at street level would create some atmosphere and more of a human scale. Much has already been done, but with a little extra care, living here and the cityscape could be even better.”

Martijn Pasman, director of acquisitions at Edge “The next step for Zuidas: more greenery, sustainable buildings, and amenities that bring people together.”

“Zuidas is evolving from an international business district into a complete urban district. This is a huge opportunity. The next step is adding quality of life: more greenery, sustainable buildings and amenities that bring people together. Edge is responding with projects like The Pulse of Amsterdam and Valley, both mixed-use developments uniting living, working, culture and dining in one building. They show how health, technology and sustainability can reinforce each other. Diversity and quality of life are the key factors. A broader range of housing types and price categories will make the district more accessible. And by bringing greenery and amenities closer to residents, we can strike a balance between urban vigour and relaxation. This is how we can build a futureproof urban district that also feels like home.”

COMING HOME TO ZUIDAS

Three real estate agents share their take on an area in transformation

Simon Reesink, Pien Voogd & Maryse Hofstee

Just around the corner from Zuidas, on Parnassusweg, Eefje Voogd Makelaardij is a real estate firm specialised in residential buyer representation, sales and rentals of both existing homes and new developments. They also advise on development, marketing and sales for a variety of owner-occupied and rental projects. In 2021, Eefje Voogd Makelaardij became part of CBRE, the world’s leading real estate advisory firm – a partnership that combines local market knowledge with international reach across all facets of real estate. With offices in Amsterdam and – since this year – in Utrecht, Eefje Voogd Makelaardij offers nationwide coverage. The team is staffed with professionals with expertise in areas including new-build, existing property, consultancy and portfolio resales. We spoke with three familiar faces from their Sales & Existing Residential Properties team.

Simon Reesink – Sales manager

Simon Reesink is an expert in complex, project-based sales processes. With over 15 years of experience in the Netherlands and abroad, along with keen analytical and strategic skills, he guides clients through the sale of significant residential portfolios. Simon has extensive expertise in the Zuidas district, having successfully completed several landmark projects in the dynamic area. "At the moment, we're seeing a lot of phased sales in Zuidas," Simon says. "Changes to rental and tax regulations have made leasing less attractive, so investors are now bringing large projects to market. This is creating unique opportunities for buyers, to be able to acquire rental properties that would have otherwise not come to market. For example, we've sold apartments in Intermezzo, New Amsterdam, and the Miles building. Both local and international buyers are showing interest—from tenants making the move to homeownership to new residents drawn to Zuidas's cosmopolitan and increasingly vibrant character."

Maryse Hofstee – Registered Valuer and Broker, Head of Private Office

Maryse Hofstee has worked in real estate for more than 15 years and joined Eefje Voogd Makelaardij in 2015. After working in New York City as a real estate agent in 2021-2024, she is now head of the Private Office and a valuer/estate agent specialised in the high-end market segment. She advises high-net-worth individuals, international buyers, investors and expats in buying and selling exclusive properties. “Great examples of full-service buildings are 900 Mahler, Valley and Park Meadows. Following NYC's example, we're seeing more new developments with amenities like a swimming pool, wellness, gym and concierge service. Interior designers are increasingly being engaged early on in order for buyers to get tailor made designs for their homes. In the luxury segment it’s about more than just a home – it’s a lifestyle. These properties attract both locals and expats looking for luxury, convenience, quality and privacy, as well as excellent transportation links. My experience in New York helps me understand the expectations of this demanding clientele and I can translate them to the Dutch market."

Curious to find out what Eefje Voogd Makelaardij can do for you? Whether you’re looking for a new home, need guidance with selling, or are seeking advice on a sales or development project, the team at Eefje Voogd Makelaardij is here to help.

Pien Voogd

NVM Registered Real Estate Agent

Pien Voogd grew up in AmsterdamZuid, still lives just around the corner and knows the area inside out. With her local roots, she’s seen first-hand how Zuidas has developed from open sand plots into a vibrant urban quarter. “I recently became a NVM Registered Real Estate Agent but I have been working in real estate for almost ten years. I think it’s important to guide clients in a personal and forthright way. My genuine commitment and detailed knowledge of the local market helps them through what’s often one of the most important decisions in their lives: buying or selling their home.”

Pien is seeing a clear shift towards more people living – and wanting to live – in Zuidas. “It’s great to see the way the business district is gradually transforming into a residential neighbourhood. Zuidas is becoming ever more attractive as a place to live.

Eefje Voogd Makelaardij

Parnassusweg 201 1077 DG Amsterdam + 31 (0)20 3050560 info@eefjevoogd.nl www.eefjevoogd.nl

Housing Group caters for more than temporary stays

Global mobility is on the rise, and nowhere is this more evident than in Zuidas. With talent increasingly on the move across borders and lifestyles, the need for flexible, high-quality housing solutions is greater than ever. Within the accommodation market, Housing Group has positioned itself as a specialist in temporary rentals that combine the comforts of home with hotel-style services. Nayton Craig is director of Sales and Lisette Sprangers is director of Strategy & Business Development at Housing Group, parent company of Corporate Housing Factory, YOSAA (Your Serviced Apartment Agency) and Corporate Housing Living. What began as support for expats has since evolved into flexible urban living concepts for anyone in need of a temporary or long-term place to stay.

From temporary accommodation to long-term living

“What started as a temporary housing solution for companies seeking accommodation for their internationals has since grown into a comprehensive offering, catering for stays of all kinds,” says Lisette. “With our three labels, we serve a broad range of customers. Corporate Housing Factory is specialised in initial temporary housing in Amsterdam, The Hague, Eindhoven, Rotterdam, and soon Arnhem, YOSAA is a platform for serviced apartments throughout the Netherlands and the rest of Europe, and Corporate Housing Living helps expats find suitable long-term rentals. Expanding its reach beyond expats, Housing Group is also supporting essential workers through a pilot with the municipality of The Hague, offering long-term housing solutions. Rather than being conceived in a boardroom, the chain evolved organically around real customer needs. We knew from experience that internationals often need more than just a place to stay for a while. They need multi-destination options, as well as support finding a permanent place

to live. A serviced apartment or temporary stay is a fully furnished rental unit, available for short- to medium-term stays, combining the convenience of hotel-like services, with the space and amenities of a private home. Our labels are designed to provide exactly that,” says Nayton.

Flexibility key in a changing Zuidas “Zuidas is developing at an incredible pace. What used to be purely a business district, is gaining a more residential character. Hospitality, events and residential facilities are shaping an environment where people can live as well as work,” Lisette continues. “That’s essential for international guests, because a temporary apartment should offer not only a place to sleep, but also a sense of belonging and being part of a wider community. At the same time, rising prices, regulations and limited availability can make it challenging for companies to house their employees in Zuidas, and more and more employers are looking towards nearby cities. That’s why our YOSAA label includes cities like Amstelveen, Haarlem, The

Hague and many more in its portfolio, where municipal registration might be faster or international schools are more accessible,” explains Nayton.

Digital service with a personal touch

The need for a flexible offering isn’t just about location. Internationals also expect convenient, speedy and personal service. That’s why Housing Group continues to invest in digital solutions, such as Corporate Housing Factory’s self-check-in and live chat. At the same time, the human touch is also important. We have a team available for guests who prefer to call, e-mail or drop by.”

Space,

comfort and accessibility

Whereas many providers focus on compact forms of accommodation, Housing Group deliberately opts for spacious flats in prime locations. For example, near Amsterdam Zuid station or in central The Hague or Eindhoven. “All apartments are designed to be a real home, with separate bedrooms, a kitchen, ample space for couples or families and everything to ensure comfort and privacy. Instead of the standard hotel room,

HOUSING GROUP

• Corporate Housing Factory is specialized in temporary housing in Amsterdam, The Hague, Eindhoven, Rotterdam, and soon Arnhem

• YOSAA is an intermediary connecting companies with serviced apartments across the Netherlands and throughout the rest of Europe, through it’s digital platform

• Corporate Housing Living helps expats find suitable long-term rentals

it’s a place where international guests can truly feel at home, even if it’s temporary,” Lisette says.

Anticipating the future of housing Housing Group has fixed its sights on growth in the years ahead. “We’re investing heavily in connectivity with international booking and travel systems, so companies can book serviced apartments as easily as hotel rooms.

We are adding new locations to the network, and in new projects we’re also experimenting with multifunctional building use.” Lisette says. “In Arnhem, for example, Corporate Housing Factory will be opening a new complex shortly that combines extended-stay accommodation with shared facilities. Our ambitions also extend beyond the Netherlands,” Nayton adds. “The company is expanding to other European cities through YOSAA to provide

reliable temporary accommodation for companies with international employees.” There is a world of possibilities between housing and hotels, and that’s exactly where Housing Group wants to make a difference – with smart, flexible residential concepts for an increasingly mobile world.

Lisette Sprangers & Nayton Craig

Strandeiland Amsterdam UNWIND IN NATURE

Strandeiland couples innovative design with sustainability and wellbeing. High-end yet low-key, understated yet anything but dull, it strikes the perfect balance in what may be the most unique corner of Amsterdam. A place not for city quitters, but for city winners. For people who understand that enjoying both worlds really is best. Because life in the city centre is great when you’re still making your way, but Strandeiland is for those who have arrived.

Strandeiland is a new development in Amsterdam on the shore of the IJmeer. A place to live with your head in the clouds and the grass beneath your feet, amid sand dunes, waterways, community gardens and local footpaths. A home for those who know that you actually can combine the best of both worlds – and they only elevate each other.

The project consists of 215 sustainable homes grouped in five communities – from comfortable apartments to spacious,

ground-based family homes – each inspired by a distinct biotope, such as wetland, dry forest or walled floral garden. The architecture blends seamlessly with the surrounding landscape and each dwelling is designed for biodiversity, circularity and comfort.

To the west is a 750-metre urban beach that gives Strandeiland its name, perfect for relaxing with a view of Amsterdam’s skyline.

To the south, the residential development gives way to a rugged wildlife zone, designed

as a haven for flora, fauna and residents. At the same time, you have all the essentials within easy reach: shops, schools, fitness centres, bars and restaurants, plus a fast tram link to the city centre.

Strandeiland offers outdoor living without leaving the city. Less rush, more rhythm. Less static, more serenity. Come home to life in harmony with nature and the city.

Homes go on sale starting from this autumn. Want to be first to hear about the current offering? Register now at www.strandeiland.com

Heeren Makelaars pioneers with style in the Amsterdam housing market

Savvy partner in property projects

Heeren Makelaars has been a trusted name in Amsterdam, including Zuidas, for more than two decades. “We were involved in the development of the first residential tower in Zuidas –New Amsterdam – and are currently discussing the sale of several new-build projects with developers,” Sander says. With a distinctive approach and more than twenty years’ experience in both existing and new-build properties in the Amsterdam region, the real estate firm is a modern partner for its clients. “We’re a boutique brokerage that has built its business on doing things differently,” Sander says. “What sets us apart is that we are creative and a commercial and strategic sparring partner. We believe in the power of a diverse portfolio and are reinforcing our market position by bringing a selection of existing properties, new builds and transformation projects together under one roof.”

Tailoring

takes planning

As a project broker Heeren Makelaars’ aim is to provide developers and owners with full support in the process of selling or leasing new-build and transformation projects. They help clients make decisions that align with local market demand early on. “Thanks to our many years of experience across all aspects of the real estate profession, including project-based sales, we have a deep understanding of the target group. We know what’s happening in the market, what buyers are looking for and what potential buyers value most,” Igor explains. “We have valuable insights that help maximise the success of each sale. Working with a real estate broker who thinks ahead is paramount, especially in Amsterdam’s dynamic housing market.”

From

concept to successful sale

The expert team understands that every project is unique and requires a tailored approach. They aim to be involved as a strategic partner and sounding board at an early stage. It’s by bundling areas of expertise from the very outset that they can build a commercially strong product aligned to current market demand.

“Our approach, centring on creativity, clear communication and personal commitment, ensures a smooth process and increases the chances of a successful sale or lease,” Eran says. “Our team is ambitious, results-driven and hands-on. We stay alert to emerging trends and adapt our approach accordingly, taking account of both the business side and social aspects.”

A trend the team is currently seeing is the division of larger apartments into two or more smaller units or studios, as well as the transformation of existing buildings into small-scale residential projects. This is a targeted way in which developers are responding to growing demand for apartments in specific price categories.

“Buyers are mainly looking for move-inready apartments in good locations. Size is less important, as long as the layout is efficient, and that’s exactly where Heeren Makelaars makes a difference, in bridging the gap between supply and demand.”

Buyer focus

The firm prides itself on combining market knowledge with a creative, contemporary approach: they don’t just list properties, they put them on the map. “By brokering existing properties, new builds and transformation projects combined under one roof, we’re able to deliver marketing that’s both innovative and sharply targeted,” Sander says.

Forest Hill

The Hemony

RIV//

“We develop strategies tailored to the project or property, as well as to the needs of the eventual buyer. Potential buyers don’t ever search exclusively for new builds or existing properties, they’re primarily drawn to whatever best fits their lifestyle, living preferences and practical needs.” A good example is one of their city-centre transformation projects currently in the works: Haarlemmer 125, a listed building in Haarlemmerbuurt that’s being redeveloped into nine studio apartments. This project seamlessly blends classic Amsterdam charm and original architectural details with modern comfort and sustainability, making it a distinctive product in a prime location while appealing to a wide range of buyers. (For full details, visit www.haarlemmer125.nl.)

“What sets us apart? To take leadership as a commercial and strategic sparring partner in new builds and transformational projects”

Boutique firm with big-city impact

Since its founding, Heeren Makelaars have been closely involved in high-profile new-build and transformation projects. From the RIV// residential complex in Amsterdam School architecture (44 owneroccupied apartments) in Kop Zuidas to the

elegant Forest Hill in Amstelveen (25 luxury apartments and penthouses), and from the high-end De Rapenburger complex (28 apartments) to the bold urban residential building De Nieuwpoort in Bos en Lommer (150 apartments and penthouses), each is an embodiment of quality, vision and character.

Further testifying to the firm’s expertise in high-spec transformation projects, are exclusive developments such as VP and PC in the beloved Oud-Zuid district (15 high-end apartments), Kade Noord near the trendy NDSM wharf (47 contemporary homes) and 2op in Oosterpark (38 apartments). The firm is currently managing the sales of projects including The Hemony in de Pijp (7 luxury apartments), De Werf bij de Sluis in Muiden (57 wharf houses, apartments and penthouses) and De Oosterlingen on Oostenburg – a lively ensemble of seven contrasting, characterful buildings comprising 142 owner-occupied homes. As a boutique firm, Heeren Makelaars believes in a full-service approach, where existing properties, new builds and transformations seamlessly converge. Looking ahead, their ambition is to continue delivering tailored solutions across all segments of Amsterdam’s housing market, with a sharp eye for market trends, uncompromising quality and a personal touch.

HEEREN MAKELAARS

IS ALWAYS SEEKING TALENT

We currently have an opening for an NVM registered estate agent (KRMT/RMT). Are you the property-savvy team player we’re looking for? Give us a call on +31 (0) 20 470 22 55 or send an e-mail to info@heerenmakelaars.nl.

Heeren Makelaars Stadionweg 75 1077 SE Amsterdam +31 (0)20 470 2255 info@heerenmakelaars.nl www.heerenmakelaars.nl

Text: Frederique Jonkhart

De Werf bij de Sluis in Muiden

De Oosterlingen

Haarlemmerstraat 125

GRANDZUWE VINKEVEEN Grand waterside living

Taking shape just a stone’s throw from Amsterdam and Utrecht, on the shores of the Vinkeveense Plassen, is GrandZuwe. This exclusive new-build development blends luxury, tranquillity and nature, with the convenience of the city close at hand. It’s a home for those who value quality, space and the finer things in life.

Dream location, stellar design

GrandZuwe is being developed by JeeGee Vastgoed, founded and led by Johan Zijtveld. He assembled a stellar team for this project: architect Ton Mulleners for the building design, Meker Tuinen for the landscaping and Bertram Beerbaum of Kabaz for the interiors. The result is a harmonious whole, perfectly suited to the prestigious Baambrugse Zuwe, one of the Netherlands’ most exclusive villa dykes.

Heritage with a contemporary twist

The GrandZuwe site was once home to the iconic hospitality venue and local landmark De Plashoeve. Its rich history will be preserved, as the original building is being carefully dismantled and rebuilt elsewhere in the municipality. The ground-floor apartments boast not only generous terraces but also private jetties and mooring for a sloop. Here, daily rhythms are an extension of the water –

from an afternoon’s boating to enjoying the summer sunset, champagne flute in hand.

Space and flexibility

GrandZuwe is a rare opportunity in the region. The apartments run the full depth of the building and can, if desired, be combined to create living spaces ranging from 160 to an impressive 360 m². Each home comes with private parking spaces in the secure underground garage and a spacious terrace with water views.

Fully personalised interiors

Although Kabaz has created exquisite interior concepts, the apartments are delivered as shell units, giving buyers complete freedom of choice. Opt for Kabaz’s turn-key service – fully furnished down to the smallest detail – or engage your own interior designer. From flooring to lighting, from furniture to accessories, everything is possible.

GrandZuwe is more than a place to live: it’s a lifestyle. Here, luxury, heritage, nature and freedom come together in one of the Netherlands’ most beautiful waterside locations. Interested?

HOME EVENT FOR FIRST-TIME BUYERS

Buy your first home with ABN Amro

On Tuesday 30 September 2025, ABN Amro will be hosting a special Home Event at its Amsterdam head office in Zuidas specifically for first-time buyers and their parents.

These are challenging times for anyone entering the housing market. ABN Amro can help.

Asset transfer

Many of our clients want to know more about asset transfers, and our experts are happy to assist you in planning your financial future. This event will guide you

through the world of investments, gifts and purchasing your first home.

Discover a variety of new-build projects

Local property agents and civil-law notaries will be on hand to provide detailed information. You can also learn more about attractive new-build projects in and around Amsterdam.

Take the first step towards your new home and discover all the possibilities. We look forward to welcoming you!

Eefje Voogd Makelaardij will be available to advise visitors on all aspects of purchasing a home.

Don’t miss this opportunity to make your residential dreams come true!

Scan the QR code to register now, and don’t forget to provide the details of any guests you wish to bring. After registering, you will receive a confirmation e-mail.

“ Urban living calls for choices and smart collaboration”

Friso de Zeeuw is an authority on area development. As a legal expert and emeritus professor of area development at TU Delft, he’s had a front-row seat to innumerable urban projects. He is knowledgeable about the opportunities and sticking points of high-density urban housing development in places like Zuidas.

High costs and vertical anonymity

“Areas such as Zuidas face some specific challenges when it comes to residential use,” Friso says. “First off, you’re dealing mostly with high-rises, and construction of anything over six storeys is always expensive. Land prices in such areas are also high. Taken together, this makes developing affordable homes more challenging.” And sometimes, Friso says, it also means making choices. “Affordable development often requires subsidies, but since those aren’t always available, you may have to opt for higher-cost housing that’s more aligned to the economic reality of a place like Zuidas.” Another issue is the liveability of urban high-rises and what Friso calls the risk of ‘vertical anonymity’. “People drive into their underground car park, take the elevator up to their flat and don’t really interact with anyone. This results in a kind of gated community, particularly in residential buildings with no communal facilities. And yet, interaction is precisely what cities need.”

Active frontage is key

Liveability is a crucial factor not only inside buildings, but also at street level. “A major issue in Zuidas is how to shape a pleasant living environment, as opposed to a windswept office park,” Friso continues. “This starts with buildings’ ground floor frontage. Having restaurants, shops and cultural amenities animates a location. However, there’s a financial flip side, which is that functions like this tend to generate much lower rents than, for example, office space.” The city could do something about this, he says: “You can leverage the ground lease conditions or

environmental plan towards particular ground floor functions. In some instances, a building’s base level is operated separately from the commercial areas above it via a different company. This ensures space is reserved for amenities that can make the area more attractive.”

Environment and Planning Act no game changer

And what about the new Environment and Planning Act?

According to Friso, it won’t change much for residential development in areas like Zuidas. “It’s primarily a procedural law. It says something about how to make and implement plans, but nothing about the economic or financial side of area development. The Environment Act has little impact on the big issues we’re talking about here.”

Balance and flexibility

Finally, Friso highlights the tension between flexibility and stability. “You want to keep buildings flexible enough to repurpose them down the line, but at the same time you need to formalise functions like active ground floor frontage. Otherwise, it will just turn into an anonymous environment. Parking is also an ongoing concern, even in well-connected areas like Zuidas. “Though good public transport allows you to reduce parking provisions, people living in these high-end locations will often still want a car or two, and you have to give this serious weight.” His advice? “‘Be realistic about costs, make sure government and market players are working together and be bold enough to make choices. That’s the only way to build a liveable city that’s ready for the future.”

Friso de Zeeuw

An oasis for body and mind

Clubsportive is a high-end fitness club known for its premium facilities, friendly atmosphere and commitment to top-quality training. Here, luxury meets performance to deliver the ultimate fitness experience. It’s your own private oasis, a place to escape, recharge and elevate both body and mind. We spoke to Laurel del Camino, who brings over 15 years’ experience in the health and fitness industry, along with a deep passion for learning, development and building strong teams, to her role as the club’s manager.

What’s your approach as General Manager?

“I’m from California originally and moved to the Netherlands with my family this past January. I’ve worked in the health and fitness industry for over 15 years, managing everything from boutique studios to large corporate fitness facilities. All throughout my career, I’ve focused on creating strong development structures and processes facilitating and fostering growth and success. My approach centres on people: I build partnerships that work for employees, clients and other stakeholders alike. My vision for Clubsportive is to further optimise the member experience. We have loads of

potential here to further elevate our standards, enhance our offering and continue innovating – in terms of not only what we offer members but also how we connect with them. After all, this is a place where people can challenge but also completely reset themselves.”

What sets Clubsportive apart from other local gyms?

“For starters, the facilities and location are exceptional: right in the middle of Zuidas and in a space that feels open, premium and inspirational. Added to that is the sense of community. Because our leadership team is always on-site and actively engaged, we can

quickly respond to members’ needs. And there’s a warm vibe here: members know they’re not a number to us. Our mission is to deliver an outstanding experience and make people feel welcome, supported and motivated – whether they’re here for a high-intensity workout, to swim laps in our pool, unwind in our wellness space or simply take some time out from a busy day. It’s this blend of high standards, personal attention and a genuine sense of community that sets Clubsportive apart.

Clubsportive Gustav Mahlerlaan 24 1082 MC Amsterdam +31 (0)20 661 7808 info@clubsportive.nl www.clubsportive.nl

Laurel del Camino

Football, fun and a good cause

Get ready to strap on your cleats, because on Friday 19 September it’s time again for the Zuidas Cup: Hello Zuidas and SV RAP are once again organising the one and only football tournament for companies and organisations in Zuidas! Previous editions were a resounding success and this year promises to be bigger and better than ever.

Matches will be half-pitch, with teams of seven grouped between men’s teams and mixed teams. As always, this year’s event will be raising money for charity. Tournament proceeds will go to Spieren voor Spieren, a foundation that advocates for children with muscular disorders. They are also the designated charity of this year’s radio 3FM Serious Request Glazen Huis Christmas fundraising campaign, which we’re delighted to be ‘kicking off’ early.

Got what it takes?

Want to enter your company team to vie for the Zuidas Cup? Then don’t wait to register! Places are limited and interest is high. You and your colleagues can look forward to an afternoon of highenergy team spirit, tasty drinks and snacks and awesome prizes, capped with a BBQ and prominent DJs.

The tournament will be held on the refurbished SV RAP pitches and will run from 3 pm until approximately 7:30 pm, with all proceeds going to charity.

Information and costs

The cost per team is €495, which includes experienced referees, BBQ, drinks, music, DJs and a donation to Spieren voor Spieren.

Want to enter?

Use the QR code to register now! Questions? Send an e-mail to: angela.ham@hellozuidas.com

Cindy Kuipers

PROPERTY

“Zuidas coming into its own as a place to live”

As commercial manager of Asset & Property Management at Savills, Cindy Kuipers has seen Zuidas rapidly transform from a prime business district into a multifaceted location, where living, working and leisure are increasingly intertwined. She says she feels privileged to be contributing to these changes and to the business district’s rapid rise as a popular place to live.

From business district to vibrant urban neighbourhood

“What I personally love is how the balance in Zuidas is slowly tipping from workplace to residential area,” reflects Cindy Kuipers. “It used to be all offices here, but there are more and more residential and mixed-use buildings now. The area is coming alive and this is especially noticeable after office hours. That said, I think there’s room for more cultural and social amenities. Projects like The Pulse, a mixed-use building that we have recently added to our property management portfolio, is a brilliant addition, featuring facilities such as a cinema. Amenities like these make an area attracive, future-proof, and vibrant, even after working hours.”

Demand for high-end and diversity

As a commercial manager, Cindy detects some clear trends in local housing demand.

“It’s still mostly high-end. Lots of expats and young professionals are keen to live in Zuidas and most are looking for wellconnected, compact, and move-in ready homes. But with the new municipal midand social rental housing requirements, a more interesting mix is starting to emerge, and that’s bringing more diversity to Zuidas. In time, anyone will be able to find a home here, and that’s a very positive development, if you ask me.”

Prioritising sustainability and liveability

Added to this, Cindy says sustainability and liveability are factors all new residential developments in Zuidas have to contend with. “Every newly constructed building nowadays is virtually energy-neutral. Think TES systems, solar panels, green roofs. The Pulse even has a rooftop forest on the

eighth floor, complete with trees and winding paths, which is quite unique in an area like the Zuidas. There’s also a big push towards shared mobility, such as car sharing, as a way to achieve sustainability, convenience and liveability in Zuidas.” Though not all of these green areas are public – the rooftop forest is for office users only, for example – Cindy argues they still add value. “They add up to a nicer environment and show that Zuidas isn’t all work and no play.”

Big challenges remain

Despite these positive developments, the coming years will bring considerable challenges. “Space is scarce, of course, and meanwhile the need for affordable housing and the costs of construction remain high. Delivering quality housing stock and maintaining diversity will be an ongoing challenge. Also, Zuidas is still under development, for example with work on the tunnelling of the motorway and construction of the Brittenpassage. However, this dynamism is also the thing that makes working here so wonderful.”

DISCOVER ZUIDAS IN 24 HOURS: from botanic garden to new cinema

Take a 24-hour tour of Zuidas on 11 October, when four local hotspots will be offering free activities with a focus on nature, serenity, film and architecture. Don’t miss a great opportunity to see a different side of this fast-changing district.

Go green in the Zuidas Botanic Garden

Tucked away behind the Amsterdam UMC’s VUmc location is the Zuidas Botanic Garden. Discover a rich collection of flora ranging from cacti to bonsai to flowering container plants during a 60-minute guided tour of this urban green oasis.

Time: 11am-12pm

Location: Van der Boechorststraat 8

Ages 10 and up

Yoga in the Thomaskerk

Get your day off to a serene start with a yoga class, led by Claudia Bleeker, accompanied by breathing exercises and music. The Thomaskerk offers a perfect space for quiet contemplation. Suitable for all abilities.

Time: 7am-9am

Location: Pr. Irenestraat 36

Ages 15 and up

Bring your own yoga mat

Film and guided tour at Cinema The Pulse

The new cinema in The Pulse will be screening a series of short films of up to 45 minutes, along with introductions and aftertalks. There will also be guided tours of the building.

Time: 11am-3pm

Location: Hildegard von Bingenstraat 4

Ages 10 and up

Three neighbourhood walks

Discover Zuidas on foot during three guided walks. The walks will be held successively, so you can do them all.

12pm-1pm: Architecture walk

1pm-2pm: Walk over the future tunnel roof

2pm-3pm: Art walk to familiar and hidden works

Walks leave from: Strawinskylaan 59

Ages 12 and up

Text: Gordana Todorovic

TopBrewer Coffee Break with...

For this instalment of Coffee break with, powered by TopBrewer, we sat down at the coffee bar with Sipke Feenstra, co-founder of HOFF Offices Amsterdam, and Mattijs Kaak, co-founder of Ditt Officemakers. Both based in Zuidas, the two men have known each other for years. Their partnership was born not in the boardroom, but on the golf course: “It was an appalling game,” Sipke laughs, “but also the beginning of a long partnership.”

Working in five-star style

The guru of flexible work and meeting solutions, Sipke and his business partners opened HOFF Offices Amsterdam in the World Trade Center Amsterdam in 2023 as an office concept offering a five-star hotel experience. Mattijs was asked to pitch some ideas for the interiors and design of the guest experience. “We wanted wide hallways, an art collection, a luxury bar, spacious suites,” Sipke says. Mattijs explains: “People tend to stay longer and feel more of a bond if a place feels like it’s theirs.”

Thinking like a hotel

According to Sipke and Mattijs, HOFF Offices owes its success to its distinctive spin on the office concept. That is, they think like a hotel. Mattijs: “By this we mean thinking holistically about the experience from the moment a guest comes up to the building down to the tiniest details inside. Sipke: “A concierge, large common rooms and our garden atrium with a ‘conference tower’ all help create a space that’s not just about working, but where people really feel welcome.”

And coffee? A must.

“You can have the best office ever,” Sipke says, “but if the coffee machine’s not working, everyone’s in a bad mood.” Mattijs adds, “People are also much more critical about their coffee these days and expect different varieties of milk. Old-fashioned black filter coffee just doesn’t cut it anymore.”

TopBrewer + 31 (0)35 205 50 49 info@topbrewer.nl www.topbrewer.nl

Hanneke ten Buuren (centre), owner of TopBrewer Nederland, pouring a fresh brew for our guests Sipke Feenstra (left) and Mattijs Kaak (right).

Amid the tall office towers of Zuidas, New Amsterdam is a building that is notably modest in scale yet exudes comfort and elegance. The ground floor accommodates food and retail outlets and an inviting lobby, creating a lively energy and warm connection with the surrounding area.

ARCHITECTURE

NEW AMSTERDAM

Various amenities are accessible from the lobby, including the Health Club with a swimming pool, fitness centre and sauna, and the Service Centre with meeting facilities and a restaurant. Beyond workspaces, New Amsterdam thus offers full convenience and comfort for daily use.

The building’s architecture is distinguished by its logical plan and clever, compact design. The façade is composed of travertine and large glass panes alternating in a playful rhythm to create a warm, animated feel. Numerous balconies and terraces on the west and south façades add character and potential uses.

New Amsterdam is ideally situated in the heart of the capital’s financial district and

Facts

Neighbourhood: Mahler

Architect: De Cie

Landlord: Vesteda

Size

9,000 m² office and commercial space, with underground car park and bike storage.

Timeline

Construction commenced: 2013

Completed: 2015

just a short distance from the city centre. The building is also home to Market 33, a busy urban food court with a mix of food stands operated by local entrepreneurs, and Joe & The Juice.

Sustainability

New Amsterdam holds a BREEAM Excellent design certificate and delivery certificate. The building is equipped with its own heating and cooling system to meet energy demand for climate control. This sustainable and energyefficient technology not only reduces the environmental footprint and enhances user comfort, but also results in lower service charges. The building is further equipped with numerous other energyefficient and future-proof solutions.

The Hello Zuidas team recently paid a visit to its counterpart in Amsterdam-Zuidoost on the invitation of Andro Bottse, director of Zuidoost City. Over a lovely lunch, our two teams exchanged ideas and shared experiences.

Stichting Zuidoost City has been the area and city marketing organisation for the Zuidoost district since 1 January 2021, where it works to connect the local community of residents, companies, local business owners, education institutions and visitors.

ZUIDAS & OOST

FROM ZUIDOOST TO ZUIDAS!

Deloitte Impact Foundation, ABN

AMRO and Based On Skills have teamed up with the City of Amsterdam and Bright MindZ to host a special event, promoting equal opportunities for high potentials from AmsterdamZuidoost.

Networking with high potentials

Bright MindZ’s unique training programme teaches ambitious bachelor’s students and graduates how to turn their dreams into tangible steps. By providing a helping hand to get their careers off to a flying start, Bright MindZ and the City of Amsterdam are working to create equal opportunities for young people from Amsterdam-Zuidoost.

Zuidas meets Zuidoost event - 15 October 2025

During the ‘Zuidas meets Zuidoost’ event on 15 October, young people will have a chance to get acquainted with companies in Zuidas, take a behind-the-scenes look at life there and hone their networking skills. What sorts of career opportunities does Zuidas have to offer? And is it really all blazers and briefcases? This is a great opportunity for your organisation to connect with a diverse group of young people who are highly motivated to launch their careers and well-equipped to grow and advance. The event will include speed-dating sessions to meet people and explore the possibilities. For more information, visit: www.hellozuidas.com.

Hello Zuidas team visiting Zuidoost City

CINEMA IN ZUIDAS: OPEN-AIR CINEMA AMID THE SKYSCRAPERS

Following the success of last year’s inaugural event, on Saturday 6 September George Gershwinplein will once more be transformed into a magical openair cinema. This second edition of Cinema in Zuidas promises to be another sensational film night, set against the backdrop of Zuidas’ imposing skyline.

The organisers – local resident Tony Wijntuin, Hello Zuidas, the Amsterdam City Council and Studio Meiboom – hope this event will unite residents, students and visitors in this fast-growing part of the city. “Last year, we saw how a film night can bring people together. This year’s event will be even bigger and more fun,” promises organiser Tony Wijntuin.

Free film night for all Cinema in Zuidas is free for residents of Zuidas, Buitenveldert and AmsterdamZuid – and anyone else who fancies a cinematic night out. The square will be transformed into an intimate open-air cinema with a large screen, comfortable beach chairs, lantern lighting and a relaxed bring-your-own-food-and-drinks

vibe. Snacks and drinks will also be available to purchase from surrounding establishments, but there is no obligation to buy anything.

Cinema The Pulse

This year, Zuidas’ newest cinema, Cinema The Pulse, will once again offer the première film free of charge in cooperation with film distributor Cineart. The film to be screened is a surprise, but, like last year’s En Fanfare, is sure to be a crowd-pleaser.

Tony Wijntuin: “Zuidas is more than just offices, and, with Cinema in Zuidas, we want to create a space where neighbours can get together and the city can come alive amid the skyscrapers.”

CINEMA IN ZUIDAS 2025 PROGRAMME

Location: George Gershwinplein

Date: 6 September 2025

• 7.30pm - 8.30pm:

Warm-up with a DJ and drinks in the square

• 8.30pm - 10.30pm:

Main film screening (timed to coincide with sunset)

• 10.30pm - 11.30pm: Aftertalk with drinks

Gordana Todorovic

DIVERSITY & INCLUSION

BLACK ACHIEVEMENT MONTH

Elvira, can you briefly introduce yourself? Who are you?

I am a child development specialist and psychologist, and began my career in education. From there, I went on to hold various leadership posts in the care and welfare sector, before taking a deliberate step into active politics.

Over the course of 16 years, I worked in a variety of political capacities, including as city councillor in Amsterdam, district council chair for Amsterdam-Zuidoost and provincial executive for Noord-Holland.

Following my political career, I went to work as an interim director at a number of different organisations. Currently, I’m active mainly as a consultant, coach/sparring partner and mediator. I’m also a supervisory board member and am regularly asked to speak on issues around inclusion, gender, inequality in opportunity, social safety at work and governance.

What significance does Black Achievement Month hold for you, personally?

The historical context of the Afro diaspora in this country has received a great deal of attention in recent years, and rightly so. I think it’s important to also focus on the achievements, the success stories and role models within these communities. Nominating role models in the realms of culture, science and enterprise has a galvanising effect on the community.

Performances and debates highlighting the Afro diaspora and its deep, often complex relationship with the Netherlands can give voice to a rich spectrum of perspectives. Perspectives that chafe, that clash, that open our eyes. And it’s out of this tension that something new can arise: insights which not only confront, but

Elvira Sweet

also connect. That’s how we are building bridges between past and future, between stories demanding to be heard and a society that’s willing to listen.

Why are partnerships with organisations like Hello Zuidas important for BAM?

We’ve made some valuable connections with partners, cultural institutions, the business community and city administrations in recent years, and more knowledge is being shared as a result. We are very excited about our partnership with Hello Zuidas.

Amsterdam is a city with many faces, cultures and stories, and Zuidas is an important cornerstone of Amsterdam as an international city. It’s by combining that

global outlook with local ties, that we are building an open and resilient society.

We are forging connections between neighbourhoods, people and organisations; learning from and about each other by sharing knowledge and working with businesses, cultural institutions and city residents. This is creating more understanding and scope for new opportunities.

• We are advancing knowledge and insights about other communities and their lived experiences in this city.

• We are expanding access to employment by reducing barriers and tapping into new networks.

In our partnership with Hello Zuidas, culture plays an instrumental role in the form of

16 OCTOBER @ CINEMA THE PULSE

The newest cinema in Zuidas, Cinema The Pulse welcomes you to a screening of Rye Lane. Following a chance meeting, Yas and Dom connect over the course of an eventful day in London, taking a shared journey that helps them let go of old loves and discover the potential for something new.

The rest of the programme is still under wraps, so keep an eye on the website! Made possible in part by BAM, Cinema The Pulse, the City of Amsterdam & Hello Zuidas.

performances and film, through which we tell stories that move and resonate with people and engender dialogue.

We are opening the way to a city that is created by everyone, for everyone, thus harnessing the combined power of culture, knowledge and partnership.

Where do you hope Black Achievement

Month will be five years from now?

BAM has grown from a project concept into a programme that serves as a platform for bringing professionals from various cultural backgrounds together.

Five years from now, our organisation will have become an established, impactful, authoritative fixture in the country’s social, cultural and economic infrastructure.

30 OCTOBER @ RIALTO VU

In the spotlight this evening is the film Nickel Boys. Elwood Curtis is sent to a corrupt reform school as a boy growing up in the 1960s. There, he befriends Turner, and the two fight the horrific conditions together. There will be a special programme accompanying this remarkable film.

Made possible in part by BAM, Rialto VU, the City of Amsterdam & Hello Zuidas.

For more information about the programme and times, see: www.hellozuidas.com

Text: Elisa Schouten

Photography: Tatiana van Waveren

FINANCE

HOMES WITH THE POOREST ENERGY LABELS LAG BEHIND IN

ENERGY TRANSITION

• Dutch housing market must comply with EU energy-efficiency rules before 2030

• Current progress suggests that EPBD targets will be met

• Slow renovation of lowest-rated homes poses risk to successful transition

Dutch housing market in energy transition

The Dutch housing market appears to be on track to meet European energy-efficiency targets, ABN AMRO reports in its most recent housing market monitor theme publication, providing an update on the energy transition in the Dutch housing market (Woningmarktmonitor, published in Dutch). According to an analysis of energy labels over time, in which ABN AMRO also projects energy use through to 2030 in three different scenarios, average household energy consumption in the Netherlands has fallen by more than seven percent since 2020. In the baseline scenario, ABN AMRO expects the current trend to lead to an average consumption of 164 kWh per m² per year by 2030, a drop of 17.8 percent compared to 2020. This puts the Netherlands on track to meet the target set out in the European Energy Performance of Buildings Directive (EPBD), which will be incorporated into national law in 2026. The EPBD requires member states to substantially reduce average energy use across their housing stock, with a particular focus on the lowest-rated homes. However, the bank’s projection shows that the share of such lower-performance labels remains consistent across every scenario, putting achievement of the targets at risk. High renovation costs are part of the problem, but so is the fact that many such homes are occupied by lower-income households with less knowledge about sustainability.

Heat network connection costs an ongoing hurdle

The Netherlands aims to renovate 2.5 million homes by 2030, split between 1 million rental and 1.5 million owner-occupied properties. All homes with energy label G (from 2027) and label F or lower (from 2030) must be upgraded to at least label C. Government measures to achieve this centre on insulation, heat pumps and expanding collective heat networks. Much of the progress so far has come from strict requirements for new builds and sustainability upgrades in existing stock. For example,

new homes are no longer built with a gas connection and the proportion of older homes with poor energy labels is steadily declining. All the same, recent policy changes have slowed the pace of progress. The government has scrapped plans to make hybrid heat pumps mandatory from 2026, and the net metering scheme for solar panels will be definitively terminated in 2027. Expansion of heat networks remains central to the Dutch strategy, as they reduce CO2 emissions and ease pressure on the electricity grid. Around 500,000 households were connected in 2024 and the goal is to double this figure by 2030. However, high connection costs remain a barrier, prompting consideration of additional measures such as subsidies and price caps.

Lowest-rated homes falling behind

Despite the progress, renovating homes with an F or G label continues to present a major challenge. “Overall, Dutch housing stock performs well in terms of energy efficiency,” observes Mike Langen, senior housing market economist at ABN AMRO. “However, when we look at homeowners’ subsidy applications and the pace of upgrades, we see momentum slowing. These homes are often technically complex or economically unattractive to retrofit, especially for owners with limited means. This is concerning, because the rules state that half the overall efficiency gain must come from the lowest-rated homes. This share of the housing stock risks falling behind, making it harder to meet the EU goals. Targeted renovation could not only help to achieve climate goals but also significantly lower homeowners’ monthly energy bills. The government will need to step up its measures to support these households.”

SCAN THE QR CODE AND READ THE FULL REPORT

ZUIDAS SUMMER PARTY 2025

On Friday 27 June, Zuidas came together for the Summer Party 2025: a fabulous summer evening filled with fun and entertainment. The event featured a line-up of live acts and boogielicious beats by our favourite Blauwe Engel DJs. Guests enjoyed tasty drinks and nibbles and got into the festive groove while dancing the night away. Hello Zuidas members gathered at the exclusive VIP table. The event was held on Zuidplein and hosted, as always, by WTCafé De Blauwe Engel.

GVB and tunnel construction team working to keep Zuidas accessible and future-proof MOBILITY

In an area where construction works are ongoing, accessibility is never a given. Rather, it takes preparation, coordination and cooperation. During a recent Zuidas Accessibility Task Force meeting, GVB and the tunnel construction team discussed what is being done to keep Zuidas accessible during the works. The speakers were Peter Tigchelaar on behalf of GVB, and Sanne van den Eijkhof from Zuidasdok and Ralf van Leeuwen from VolkerWessels,representing the tunnel construction team.

GVB: planning and coordinating

Peter Tigchelaar discussed GVB’s involvement in and around Zuidas, which has seen commuter volumes surge in recent years. The public transport company plays an active role in temporary and permanent traffic measures in Amsterdam, such as the coordination of traffic lights, configuration of alternate routes and organisation of replacement transport whenever tram or metro lines are temporarily out of service. Such efforts are helping to keep Zuidas accessible during infrastructural works. GVB is also looking ahead. A new transportation plan will be taking effect in 2026, with provisions for changes to public transport lines and infrastructure, in order to accommodate expected growth in use. It also anticipates the situation in 2035. How should public transport be organised in future? Far off as that feels, it’s actually around the corner by infrastructure project standards, and the question is particularly relevant for the area around Amsterdam Zuid Station, with its mix of housing and workplaces and international transport links.

Building in a dynamic city

Construction of the tunnels underneath the A10 motorway is essential to create space for a new bus and tram station. In the summer of 2027, the A10 will be temporarily moved towards the railway tracks, to make room for the works. The project commissioner and contractor are working together in the construction team, which currently consists of around three hundred people. By implementing a phased approach, with

careful coordination and consideration of safety factors, the area can largely remain in use during the works. The provisional design should be ready by late 2025, with the definitive version and requisite permits to follow. Outdoor site preparation will commence in 2027, including the moving of cables and pipes and a 3D area scan. The north tunnel has drawn some political attention, but it’s expected that the design of both tunnels will go ahead as planned.

Changes visible from 2027

Outdoor works will kick off in 2027, when the tunnel works will become visible for the local community. Area users should plan for temporary changes to their normal routes and public transport connections. Zuidasdok will draw up a schedule in coordination with other projects, aiming to plan works at suitable times, in order to minimise local disruptions. A complicating factor is that, due to space constraints along the A10’s north side, the tunnel cannot be built all in one go and must be completed in two stages. To limit risks for the area, the construction team have deliberately opted for tried-and-tested safe building methods.

It was clear from the meeting that ongoing coordination, flexibility and long-term thinking are vital to keep Zuidas accessible. The coordinated efforts of GVB, Zuidasdok and other involved parties will ensure continued local access, even as Zuidas works on building the future.

Reading Festival Returns to Amsterdam for Second Edition During Children’s Book Week

Following a highly successful debut, the Reading Festival (Leesfestival) will return for its second edition, kicking off on Wednesday, October 1, 2025, during the nationally celebrated Children’s Book Week. For a vibrant one-and-a-half weeks, Amsterdam will come alive with activities dedicated to reading and the power of language.

Organized by children’s poet Scipio Schippers, Care and Welfare teacher Helen Küp, and Hello Zuidas member Chantal Geuzinge of Art of Hospitality, the Reading Festival is a charitable initiative supporting children in Amsterdam who live below the poverty line.

“Our mission is to make reading even more fun, boost literacy skills, and raise

vital funds for children in need,” says the organizing team. “We work closely with the SINA Foundation – ‘Samen Is Niet Alleen’ (Together Is Not Alone) and receive strong support from committed community partners.”

Last year’s festival opened at Kindercampus Zuidas with a spectacular “book dance” and raised nearly €12,000

in just 1.5 weeks. This year, organizers aim to surpass that total to reach and support even more children.

Why it matters

In Amsterdam, one in five children grows up in poverty. Many lack access to books or language-rich activities at home. The Reading Festival seeks to change that— bringing stories and literacy to life through playful, inspiring events while shining a spotlight on the urgent need for equal opportunities in education.

What’s on in 2025

From a festive launch at OBA Oosterdok to a grand finale at Theater De Krakeling, the festival will host events in every district of the city—including the Zuidas. At each event, a well-known Dutch personality will read aloud to children. The full program will be announced in September on www.leesfestival.nl.

How to get involved

Businesses and individuals are invited to support the cause through donations. Every contribution—big or small—helps give children the equal opportunities they deserve. Scan the QR code to donate directly Visit:www.stichtingsina.nl/campagne for more information or contact us at: info@leesfestival.nl

NEW MEMBERS

Hello Zuidas welcomes the following new members...

DE CLERCQ BOUW

Number of employees: 6

Industry: Construction & contracting

We are DE CLERCQ BOUW: an innovative, agile construction company with solid roots in Zuidas. What started with business partners Tom Helsloot and Walter van Egmond on Antonio Vivaldistraat has since grown into an efficient, fast-moving organisation that’s focused on getting the job done. As an experienced contractor, we understand the playing field and high demands better than anyone.Building isn’t just about bricks and mortar for us – it’s about creating meaningful spaces for people to live, work, grow and gather.

BAR RESTAURANT LUCY

Number of employees: 35

Industry: Restaurant

Bar Restaurant Lucy at The Pulse opens October 2025 in Amsterdam-Zuidas.

A relaxed spot for coffee or lunch by day, a vibrant venue for oysters, drinks and dinner by night. Enjoy French and international brasserie dishes, with classics and changing specials. Ideal before or after a film at The Pulse cinema.

ROSSO

ASSISTHER

Number of employees: approx. 2-10

Industry: Personal assistance

AssistHer is a boutique personal assistance firm based in AmsterdamZuidas and started by Annemieke Coenen in 2024. With 2-10 employees, we offer first-rate executive and private PA services for ambitious women, including founders, C-level executives and other high profiles. Aimed at preventing burnout and strengthening work-life balance, our vision is predicated on three core values –Guard Her, Support Her, Empower Her – to ensure our clients feel calm and in control of their daily lives.

Number of employees: 7

Industry: Restaurant

Rosso is more than a pizzeria – it’s a place to gather, eat and unwind. Our name –meaning ‘red’ in Italian –connects our rich tomato sauce, Sicilian prawn tartare and vibrant cocktails. . Enjoy seasonal antipasti, pita-like sandwiches and Amsterdam’s only true Italian aperitivo. Sip a spritz or aged Negroni paired with complementary bites. With hidden-gem wines and artisanal spirits, Rosso’s stylish yet unpretentious vibe is perfect for a quick espresso, leisurely lunch or long, laughter-filled evening.

ZADELHOFF

Number of employees: approx. 40

Industry: Real estate

Zadelhoff Development is specialised in the development, redevelopment and ownership of buildings of note in the Amsterdam region. Founder Cor van Zadelhoff made his first property investment on Brouwersgracht in 1970 and went on to expand around the world. We specialise in independently funded real estate development and management, and also work with partners to strengthen local expertise. In addition, we develop projects on behalf of other real estate firms, including residential, office, parking and amenities in Amsterdam.

FLOX FLOWERS

Number of employees: 2

Industry: Artificial flower service

FLOX Flowers offers subscription-based luxury artificial flower arrangements for businesses. Each quarter, you’ll receive a new seasonal bouquet of lifelike blooms in a designer vase.

Sustainable and circular, our flowers are reused to reduce energy consumption, waste and carbon emissions. The ideal option if your business wants to make more impact with flowers!

THE SHARING GROUP

Number of employees: > 250

Industry: Investment firm

The Sharing Group is a family of tech companies working to accelerate transitions in the Online, Mobility and Energy categories for a growing community of more than 500,000 customers. With a portfolio including established brands such as MyWheels, Mijndomein and EnergyZero, The Sharing Group is on a mission to spread shared use, creating savings for customers and a more sustainable society for everyone.

FLAGSHIP AMSTERDAM

Number of employees: 800

Industry: Tourism and hospitality

Flagship Amsterdam is a boating industry leader specialised in bespoke private cruises. What better way to step outside the office setting and connect at a memorable location? As a member of Hello Zuidas, Flagship Amsterdam is keen to connect with likeminded organisations and explore new alliances. With the launch of Flagship Events, we now offer a full service for company outings and events both on and off the water, and are looking to expand our network in the Zuidas community.

COSMO HAIRSTYLING ZUIDAS

Number of employees: 6

Industry: Hairstyling

Cosmo Hairstyling Zuidas is a premium salon devoted to professional expertise and customer service. Our experienced team includes top stylists and colourists specialised in both ladies’ and men’s cuts. The salon has strong ties with Zuidas, and the community’s international character, with a mix of cultures, languages and people, make this a unique spot for us to offer our services to a diverse and dynamic clientele. As a member of Hello Zuidas, Cosmo is looking forward to making authentic connections, establishing valuable contacts and meeting inspiring entrepreneurs.

ART OF HOSPITALITY

Number of employees: 1

Industry: Hospitality, training and inspiration

Art of Hospitality curates events that are about helping, inspiring and motivating each other and was founded by Chantal Geuzinge with a vision to bring people together. Her motto is: “The most beautiful art is making others happy.” Driven by this passion, she works to create hospitality from the outside in, both at organisations and on a personal level. Chantal is the organiser of the Reading Festival, which she hopes to hold at the Children’s Campus in Zuidas this year, among other locations. Chantal is a long-time acquaintance of the Elisa family, which is how she got her start.

FIRST REAL ESTATE

Number of employees: 10

Industry: Real estate

FIRST Real Estate is a boutique firm specialising in commercial real estate, with offices in Amsterdam Zuidas and SchipholRijk. With a team of experienced and dedicated professionals, FIRST supports organisations in finding the right office space, navigating location/relocation processes and developing tailored investment strategies. Every asset is carefully managed with a focus on quality, continuity and strong market positioning. As a new member of Hello Zuidas, FIRST Real Estate looks forward to contributing to the area’s continued development, connecting with local businesses and adding value to the community. Keep moving forward.

HARTWIG PROXY

Number of employees: 4

Industry: Arts and culture

Hartwig Proxy, at Parnassusweg 213, is the pilot location for the Hartwig Museum, a contemporary art museum for avant-garde work and innovative exhibitions currently under construction in Amsterdam’s former district courthouse. Hartwig Proxy offers a taste of the art and cultural events to be showcased in the future museum. As a Hello Zuidas member, we want to get better acquainted with the Zuidas community and to inform community members about our activities ahead of the Hartwig Museum’s opening.

Jakob Wittkowsky and Saman Mahdavi, Encounter (2025), performance at Hartwig Proxy. Photo Kateryna Lymar © Hartwig Art Foundation.

CO-OFFICE

Number of employees: <5

Industry: Full-service office space

Co-Office is expanding to Zuidas with two impressive workspaces in iconic locations: Valley and The Pulse. Both locations offer a premium work experience perfectly in sync with the flexibility, stellar service and inspiring design that today’s professionals demand. Co-Office has three first-rate office locations in Zuidas, where companies can do business in a dynamic and prestigious environment. Becoming a Hello Zuidas member lets us connect with what’s going on in the district and get to know our neighbours.

EBBINGE

Number of employees 46 FTE

Industry: Leadership agency (professional services)

Ebbinge is a leadership agency that helps organisations find and cultivate impactful leaders. Based in EDGE Olympic on the outskirts of Zuidas, Ebbinge actively supports companies to improve their leadership capacities. We believe in the power of connection and collaboration with other forward-thinking companies in Amsterdam. As a Hello Zuidas member, Ebbinge wants to contribute to the development of a future-proof and vibrant Zuidas and to engage with the local business community.

FOR YOU

Number of employees: 10

Industry: Flexible office market

FOR YOU Olympisch Stadion is a dynamic workplace based in the iconic Olympic Stadium – where sport and enterprise come together. As a Hello Zuidas member, we’re joining the thriving business community in Zuidas and strengthening our network in this influential region. Our location symbolises the power of teamwork and perseverance, and these values guide us in our own business. With our sport background and central location, we’re contributing to an energetic and innovative Zuidas, forming a natural bridge between athletics, enterprise and the business heart of Amsterdam.

SOLVED

Number of employees: 20

Industry: Flexible office market

Solved-Parella advises organisations on all aspects of their real estate needs, from initial concepts to ready-to-use workspaces. We provide objective end-to-end guidance tailored to each client’s interests, whether on hybrid working strategies, relocating to new premises, negotiating contracts or designing a future-proof workplace. Our clients are tenants and owneroccupiers of commercial real estate, both in the Netherlands and internationally. Curious about how we can help you? Let’s connect – no obligations.

MEMO BOARD

STRANDZUID CELEBRATES 20 YEARS WITH ZUID FEST

Strandzuid celebrated its 20th anniversary with a big birthday bash on Saturday 19 July. From 1pm the premises were transformed into the Zuid Fest grounds, with three stages hosting 19 performances, including the Heineken Mainstage, Rewind, Frits Friday and Club STËLZ. Guests enjoyed hot beats and cold drinks while dancing the night away on the sand. It was a perfect tribute to 20 years of summertime memories and cool vibes at the popular urban beach club

EXPERIENCE ZUIDAS RIGHT HERE ��

Want to stay in the know about the best events, hottest new spots and surprising facts from your neighborhood? Follow @hellozuidas on Instagram and see Zuidas through the eyes of the community. From lively after-work drinks to inspiring workplaces and art in the streets – we’ll show you what makes this dynamic district so special.

Follow & discover: Zuidas is more than just work!

Scan the QR code and follow @HelloZuidas on

Latin Fest brings summer vibes to

Gershwinplein

Gershwinplein turned tropical during the sizzling Latin Fest hosted by Hello Zuidas on Friday 4 July. We enjoyed live music, sensational dance acts and the irresistible aromas of Latin American street food during a sun-soaked day and on into the night, dancing with colourful cocktails in hand. From salsa to merengue, the whole square pulsed to the festive rhythms, and the mellow summer mood, friendly faces and hot Latin Vibes briefly made Gershwinplein feel like a piece of Havana in Zuidas.

See Zuidas from the Firebird Rooftop Bar

At the top of the World Trade Center Amsterdam, on the 22nd floor of Tower Ten, Firebird is an intimate rooftop bar with a contemporary design and classical nod to composer Igor Stravinsky. Every Wednesday, Thursday and Friday from 4pm, the bartender serves the best cocktails while guests enjoy stellar views of Zuidas and the setting sun. Firebird is also available to hire for private functions.

ZUIDAS RESTAURANT BOLENIUS CLOSES AFTER 15 YEARS

Bolenius restaurant brought an amazing run of 15 years to a memorable close with three ‘Sultry Summer Evenings’ in Zuidas on 24, 25 and 26 July. Diners were treated to a surprise menu showcasing familiar Bolenius classics, and sommelier Jop put together a special selection of wines for the occasion, with pairings to augment the menu. The dinners offered Bolenius patrons a chance to experience their favourite flavours in Zuidas one last time. Fortunately, we haven’t had to go without Chef Luc Kusters’ culinary creations for long: the restaurant has since opened Bolenius Rembrandtpark, a new location in lush green surroundings.

Zuidas is best known for being Amsterdam’s business district, chock-a-block with skyscrapers and scores of offices. More recently, however, the district has grown into a veritable urban neighbourhood and a great place to live and hang out. Many businesses have also discovered Zuidas, and with their arrival, the district has added a wide range of services and amenities, including shops, schools, fitness centres and places to drink and dine. Powering each of these establishments are entrepreneurs and employees with their own special, personal stories that we’re eager to share with you.

MEET THE...

BROODBAAS

A familiar face to anyone who scores a sandwich in Zuidas from time to time is David Price, better known as the Broodbaas – aka the ‘boss of bread’ – at his eponymous sandwich shop in the World Trade Center Amsterdam, part of Vermaat Groep. With his infectious energy, positive outlook and attentiveness to every customer, David has become a fixture in the daily routines of much of the office crowd.

How did you get to be the Broodbaas?

“I started out, way back, working in a casino as a croupier, which I did for 15 years. From there, I rolled into food services. After some detours and travels, I wound up sending an open application to Vermaat, and was accepted within a day. Now, I’ve been working at this location for almost two years, and our team have gone from 30 to 350 sandwiches daily.”

What else would you like to achieve as the bread boss?

“I want more. I want to be successful, but, for me, it’s also about volume. We’re currently at around 350 sandwiches a day, but if we optimise work flow, 400 may be achievable. That’s pretty much the limit. I’m also dreaming of opening a

second location, maybe across from here. Not necessarily because I want to grow for the sake of growing, but because I’m good at creating something new. I’m not a manager – I’m a builder.”

What was your best experience with a customer?

“What really stuck with me was a visit from the executives at Vermaat. They arrived with a delegation and declared me ‘the best decision we ever made’. It was emotional. I also lots of get compliments from my regulars. People recognise me, know my name. I’m still loving that.”

What’s the secret to Broodbaas’ success?

“A couple things. We’re always open. First thing I do when I come in is open the gates, announcing: ‘We’re alive!’. Besides that, the products we use are of exceptionally high quality. All our products are fresh. Our sandwiches are generously filled. Price is a factor, too. But above all, hospitality. People come here not just for sandwiches, but because of the energy. To take a breather from the endless cc’s and deadlines; for a warm welcome, a smile and a sincere ‘how’s it going?’ That’s our added value.”

Text: Sophia Etmans • Photography: Tatiana van Waveren

DavidPrice

MEMBERS

01. 1530 Real Estate

02. ABN AMRO

03. Accendium

04. Accenture

05. À Deauville

06. ACE + Company

07. Acre

08. Adhoc Horecamakelaars

09. AFC

10. AkzoNobel

11. Albert Heijn

12. Albert Heijn Parnassusweg

13. amsterdam inbusiness

14. Amsterdam UMC

15. Amsterdam Eet

16. Amsterdamse Bos

17. Arcadis

18. Arnold & Siedsma

19. Art of Hospitality

20. ARTZUID

21. AssistHer

22. Asunaro Holland Interplan

23. Avenue Services

24. Avis Budget Autoverhuur

25. Awa Prenilla

26. Axpo Solutions AG

27. BACK FOOD

28. Bagels & Beans

29. Baker McKenzie

30. Bar Boele

31. BarentsKrans

32. Bar Valdi

33. Being Development

34. Betaalvereniging Nederland

35. BNP Parisbas Real Estate

36. Boeren van Amstel

37. Bolenius

38. Boontje Advocaten

39. Bouwens&

40. Bouwinvest

41. Boyden Global Executive Search

42. BPD

43. Brasserie Lucy

44. Breevast

45. BREIKERS

46. Bright Digital

47. Broersma Nieuwbouw

48. Bundel.it

49. Café Sien

50. Cboe Clear Europe N.V.

51. CBRE B.V.

52. Changing Dishes

53. Cinema The Pulse

54. CIRFOOD

55. Clubsportive

56. CMS

57. Coffee & Coconuts

58. Cognito

59. Commonwealth Bank of Australia (Europe)

60. Co-Office

61. Corporate Housing Factory

62. Corporate Sport Events

63. Cosmo Hairstyling Zuidas

64. Crossover (AM)

65. Crowne Plaza A’dam South

66. Customized Media

67. D&B The Facility Group

68. DE CLERCQ BOUW

69. De Hypotheker

70. De Japanner

71. Deloitte

72. De Kredieter

73. De Pizzabakkers | Zuidas

74. De Thomas

75. Dentons

76. Dickys Grand Cafe

77. Ditt Officemakers

78. DLA Piper

79. Doctor Feelgood

80. Donkey Republic

81. Doppio Espresso Amsterdam Zuidas

82. Drop Mobility

83. Dynamic Energy Trading

84. Ebbinge

85. Eden McCallum

86. Edge Technologies

87. Eefje Voogd Makelaardij

88. Element Amsterdam

89. Enterprise Netherlands

90. EMA (European Medicines Agency)

91. Expat Center

92. EY

93. Fam. Advocaten

94. Ferilli’s Specialità UpTown

95. Financial Offices

96. Firebird Bar WTC

97. First Real Estate

98. Flagship Amsterdam

99. Flexform Amsterdam

100. FLOW Real Estate

101. FLOX Flowers

102. Fornet International B.V.

103. FOR YOU

104. Frans Otten Stadion

105. Freshfields Bruckhaus Deringer

106. Fris Makelaars

107. Frits Friday

108. FSB Beveiliging

109. Gelderlandplein

110. G&S&

111. Gerrit Rietveld Academie

112. Goede Doelen Loterijen

113. Grand Café LIVING

114. Grand Café Mahler

115. Grand Prix Copyrette Printing & Design

116. Greenberg Nielsen

117. Greenberg Traurig

118. Green Business Club Zuidas

119. Greenwheels

120. Gustavino

121. GVB

122. Hartwig Proxy

123. Hasta La Vista Baby

124. Heidrick & Struggles

125. Het Zwarte Fietsenplan

126. HIND cooking

127. HOFF Amsterdam

128. Hotel & Wellness Zuiver

COLOPHON

Foundation Hello Zuidas

WTC Amsterdam Strawinskylaan 61 1077 XW - Amsterdam +31 (0)20 333 74 41 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas www.twitter.com/hellozuidas

Our goal

With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

129. Hourglass

130. House of Sports

131. Houthoff

132. Htel Serviced Apartments

133. HVK Stevens

134. HVO Querido

135. IEF Real Estate

136. IMA

137. Impact Institute

138. InAmsterdam

139. Infusion Clinics

140. Innside by Melia

141. In2Matrix

142. Jeroen 020 Training/Coaching

143. Kaakchirurgie Zuidas

144. Kindercampus Zuidas

145. Kleurkeuze Image Consulting

146. KNAP Makelaardij

147. König + Neurath (Nederland) A.G.

148. Kraft Heinz

149. KRNWTR+

150. Lapeek

151. Lazzoni

152. Leafcloud

153. Leger des Heils

154. Le Grand George

155. Lexence

156. Lieven de Key

157. Limon

158. Lindenhoff

159. LMT Development

160. Lockerpoint

161. Loyens & Loeff

162. Luke Recruitment

163. Lunshof Makelaardij

164. Lyon Office Support

165. Maarsen Groep Beheer B.V.

166. Magazine-Masters.nl

167. Manhattan Bar

168. Market 33

169. Matrix Innovation Centers

170. MBO College Zuid

171. Miele X

172. Molteni&C|Dada Amsterdam Flagship Store

173. MOST

174. Move Amsterdam

175. Multicopy Amsterdam Centrum

176. MyoReset

177. MyWheels

178. NatWest Markets

179. NDI ICT Solutions

180. Nederlandse Ver. van Banken

181. Nedstede Real Estate

182. NewGround Law

183. NH Amsterdam Zuid

184. nhow Amsterdam RAI

185. Nicolaas Lyceum

186. Nijvest B.V.

187. Nineyards Law

188. Nino’s Surinam Food

189. nlmtd

190. Norton Rose Fulbright

191. Novotel Amsterdam City

192. NS Stations

Hello Zuidas invests in trees! How we do that? Through our sponsorship for Trees for All, we plant trees that restore existing forests.

Zuidas Publishers

WTC Amsterdam Strawinskylaan 151 1077 XX Amsterdam +31 (0)20 362 09 93 info@zuidaspublishers.nl www.zuidaspublishers.nl

Copyright © 2025 Zuidas Publishers All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

193. Okta

194. Oliver’s

195. Olympic Gym

196. Olympisch Stadion

197. ONE-Dyas B.V.

198. Onemeeting.com

199. Optiver

200. ORAM

201. Oranje Energie

202. Ox & Bucks

203. PAN Amsterdam

204. Pancakes Amsterdam

205. Papa’s Loft House

206. Partou Kinderopvang

207. Peak Development

208. Philips

209. Pleo

210. Poké Perfect

211. Premier Suites Plus Amsterdam

212. Projectorganisatie OVAH

213. Projectorganisatie Zuidasdok

214. Provast

215. Q-Park Nederland

216. RAI Amsterdam

217. Regus

218. Renessence

219. Restaurant De Bosbaan

220. Restaurant Showw

221. Restaurant Het Bosch

222. RGA International Reinsurance

223. Rialto

224. Rivers

225. Rob Peetoom

226. Robert Clinics

227. Robert Walters

228. Roland Berger

229. Rosarium

230. Rosso Pizza Bar

231. Russell Investments

232. Russell Reynolds Associates

233. Sabic

234. Salsa Shop

235. Salsa Zuidas

236. Savills Amsterdam

237. Season-Flowers

238. Securitas

239. Selva

240. Shinyu Body & Mind

241. Simmons & Simmons LLP

242. Sixt

243. Solved Nederland B.V.

244. Sonora

245. SOS Kinderdorpen

246. Soupenzo

247. Specialists in Security

248. STACH

249. Stadsdeel Zuid

250. Stibbe

251. Stichting Jorisvrienden

252. Stichting Open The Doors

253. Strand Zuid

254. Student Experience

255. Summertime

Editor-in-chief Romy Lange

Editors & Sales Ruby van Oers, Sophia Etmans & Fleur Nuisker

Art Director Emiel Brouwers • IMAGEAU

Translation Taalcentrum-VU

Final Editor Ellen Josée Westrik

Printed by PreVision

Frequency Six times a year (bi-monthly)

Editors

Romy Lange, Ruby van Oers, Sophia Etmans, Fleur Nuisker, Ilana Schmidt, Elisa Schouten, Gordana Todorovic, Carlo Wijers & Eduard Schaepman

Photography

Roxanne Wilm, Tatiana van Waveren, Milan Hofmans, Elisa Schouten

Editorial advisory board

Olivier Otten, Angela Ham, Elisa Schouten, Gordana Todorovic & Ilana Schmidt

Would you like to place an ad in Hello Zuidas Magazine? Please send an e-mail to

256. Sushito Zuidas

257. SV RAP

258. Symphony’s

259. Taalcentrum - VU

260. Tandartspraktijk Noordermeer

261. Taylor Wessing

262. Tax Consultants International

263. Taxicentrale Amsterdam (TCA)

264. The All Out

265. The Boston Consulting Group

266. The Breakfast Club

267. The Office Operators

268. The July Twenty Eight

269. The School of Moral Ambition

270. The Sharing Group

271. The Upside Down Amsterdam

272. Tierra

273. TopBrewer

274. Topsport Amsterdam

275. Trainmore

276. Tribes

277. TWENTYSIX

278. Usespace

279. Urban Gym Group

280. Urban Salad

281. Use/Space

282. Vallée Amsterdam

283. Van der Valk Hotel Amsterdam Zuidas

284. Van Gool Elburg

285. Van Lanschot Kempen

286. Vascobelo

287. VEBEGO

288. Vermaat Groep

289. Vermaz

290. Vesteda

291. Victory Group

292. Vitam

293. Von Poll Real Estate

294. VondelGym

295. VORM Ontwikkeling

296. Vrije Universiteit Amsterdam

297. VU | Griffioen

298. Wagamama

299. Watersportvereniging De Koenen

300. Wild & The Moon

301. Wineboutique & Spirits

302. WYNE Strategy & Innovation

303. Wintertaling

304. WTC Amsterdam

305. WTCafé De Blauwe Engel

306. XO Optics

307. X2X Worldwide Express

308. YET

309. YouLinq.me

310. Zadelhoff

311. Zero Zero

312. Zone2Source

313. Zuidas Apotheek

314. Zuidas Art Projects

315. Zuidas gemeente Amsterdam

316. Zuidas Markt

317. Zuidas Publishers

318. ZuidasTravel.nl

Magazine

Hello Zuidas is issued by

Thanks to Margitte Verwoerdt, PAN Amsterdam, Grand Zuwe, Papa’s Café, NPB Media, Amsterdam Zuidas, Kroonenberg Groep, Gelderlandplein, Eduard Schaepman, I amsterdam, Zadelhoff Beheer BV, Burcin Oral, FIRST Service Busniss Events, Accenture, DLA Piper, In2motivation, Leading Nine, Barbara Peek, Vrije Universiteit Amsterdam, Baker McKenzie, Vesteda, ABN AMRO, Eefje Voogd, Martijn Pasman, Eefje Voogd Makelaardij, Housing Group, Standeiland Amsterdam, Heeren Makelaars, Friso de Zeeuw, Clubsportive, Cindy Kuipers, TopBrewer, Black Achievement Month, GVB, Taalcentrum-VU, De Cocktailfiets, www.zuidasvacatures.com, Leesfestival & David Price.

4 GENERATIONS WITH A PASSION FOR SHOES

FLORIS SPRANGERS, SCHOENHANDEL ZWARTJES VAN 1883