HELLOZUIDAS.COM MAY • JUNE 2025
79
MICKY HOOGENDIJK ACTRESS, PHOTOGRAPHER AND SCULPTURE ARTIST
THE POWER OF VULNERABILITY IN BRONZE
financials met Werving & Selectie Interim Uitzenden Detachering
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Preface
PREFACE
A ROUGH START, A STRONG LESSON Team Zuidas Publishers: Sophia Etmans, Ruby van Oers & Romy Lange
My first work placement at a national newspaper some 15 years ago was a total disaster. Although I did my level best every day and though ‘my’ news occasionally even made the front page, my editorial colleagues were not
Next issue [80] 30th of June 2025
impressed. They informed me that I had seriously overrated my abilities and would never earn more than minimum wage. To make matters worse, my
Glance at any newspaper and you are
work placement supervisor, whose desk stood at most ten metres from mine,
bombarded with bad news. A calm,
kept sending me inappropriate emails about my appearance, among other
contemplative breathing space can
things. When I told a colleague in the editorial department, a woman I had
provide welcome relief. ARTZUID offers
taken somewhat into my confidence, she said he had a habit of doing this and
just that. It invites you to take a stroll
brushed my story off.
during your workday or weekend, to discover sculptures among majestic trees
At home after my last day there, having
After the horrors of that first
or framed by spectacular architecture.
been in survival mode while putting on
placement, I was of course in a pretty
These artworks put you in a whole
a brave face for three months, I fell to
dark place for a while – but I bounced
different headspace, away from daily cares
pieces. For three whole months I had
back quickly. I realised that it was a
and concerns. Hello Zuidas has been a
lived in an utter viper’s nest seething with
valuable lesson and had taught me a
partner of ARTZUID since its inception.
envy, jealousy and back-biting. It was like
lot. Most notably, what I don’t want.
On 22 May, we’ll be celebrating this with
nothing I’d known or ever been confronted
Maybe this is why I am so protective
our own Zuidas opening of ARTZUID.
with before. Where I come from, people
of my own work placement students.
Want to come stroll with us?
are supportive of each other, feeling safe
Because, no one deserves a situation
is paramount and trust is reciprocated.
like that.
OLIVIER OTTEN Managing director of Hello Zuidas
This is something I always want for my daughters, too. So I wondered: was this
This issue is devoted to talent and
what working life was about? It wasn’t at
personal development. A fun topic,
all what I had expected. Fortunately, in
but also a loaded one.
my second work placement at the Dutch TV show RTL Boulevard, I was surrounded
Happy reading!
by lovely colleagues and supervisors, and
ROMY LANGE
they valued me. OK, I thought, things can
Editor-in-chief Hello Zuidas
be different.
r.lange@zuidaspublishers.nl
3
Xxx
BECAUSE WE STILL KNOW YOUR FIRST NAME AND THOSE OF YOUR COLLEAGUES
THAT’S WHY WE’RE #1
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Index
INDEX
08
20
30
18
11
46
08 Coverstory Micky Hoogendijk 11 Hello You 12 Building the Future 14 Share #Zuidas 15 Column Eduard Schaepman 16 Got a Minute? 18 Zuidas Home Tour 20 LMTD
22 Agenda 26 ARTZUID 2025 29 Clubsportive 30 Architecture 32 Zuidas Sustainability Award 2025 34 Talent Special
48 CMS 51 Building dreams 52 Community building at Stepstone 55 Hello Zuidas 56 Mobility 58 Zuidas Memo Board 60 Hello Zuidas 62 Meet the ...
De power of vulnerability in bronze
Hello Zuidas Member Event – Grand Slam Kindercampus Zuidas to have rooftop garden with waterfalls Social Media
The power of community
What do people in Zuidas think about talent? “A smaller home, but a richer life”
Shaping the Zuidas of tomorrow with bold vision
Hello Zuidas invests in trees! How we do that? Through our sponsorship for Trees for All, we plant trees that restore existing forests.
Don’t miss it
Adelheid Kortekaas brings awareness into bloom Where ambition meets fitness
Crossover
Registration is now open!
Interview with Huub Nelis, MBO College Zuid 36 How Vibe Group cultivates students and starters 38 Vebego Zorgservice, team as family 40 Young talents on Zuidas 42 Quades: the Ferrari of the recruitment world 45 Experience a Day as a Pupil at Winford
46 Next Sense
Smart buildings are the future nd it all starts here
Deal structures shift to favour buyers on Curaçao
How residents are shaping life in Zuidas Hospitality & Retail session
Amsterdam-Haarlemmermeer public transport project: Investing in tomorrow’s mobility #Updates
New Members
Tax Consultant Talent
Together we make the Zuidas! On behalf of Hello Zuidas, Zuidas Publishers releases the magazine Hello Zuidas six times a year. We distribute this magazine in a circulation of 20,000 copies in and around the Zuidas area. The aim is to promote the area and put it on the international map. We highlight various developments and engage in conversations with initiators, residents, and businesses.
5
NEW!
search. click. work. Looking for the perfect candidate or job at the Zuidas? WWW.ZUIDASVACATURES.COM
POWERED BY ZUIDAS PUBLISHERS
WORKING IN THE HEART OF ZUIDAS Zuidas offers a wealth of career opportunities for the ambitious professional. You can find all the latest and most inspiring job openings posted by leading Zuidas employers on www.zuidasvacatures.com. For this issue, we selected the top four job vacancies at firms that are making a difference: Vibe Group, Van Lanschot Kempen, Simmons & Simmons & Next Sense. Whether you’re just embarking on your career or ready for the next step, you’ll find a challenge here to suit you.
Private Banker
Sales Consultant
Van Lanschot Kempen provides private banking services to high-net-worth families and business owners across the Netherlands. As a Private Banker, you’ll manage and grow your own portfolio, with plenty of room for acquisition. You’ll be a trusted adviser who engages proactively with clients on financial, fiscal and strategic matters. You know how to build strong relationships with clients and translate their wishes into tailored financial solutions.
Get started as a Sales Consultant at Vibe Group. Build up a network of IT professionals and organisations, make perfect matches between them, develop your leadership qualities, celebrate your successes, work out with colleagues – all that’s just a regular day at the office for a Sales Consultant at Vibe Group. As a Sales Consultant in Amsterdam, you’ll be assigned to one of our four niche brands and focus on one specific field of IT expertise, staying on top of market developments while keeping your specialist knowledge up to date.
For further information, scan the QR code to visit the website.
For further information, scan the QR code to visit the website.
Candidate civil-law notary
Financial Controller
Simmons & Simmons is an international law rm with a down-to-earth, personal culture. For our Amsterdam Office are we looking for a Junior Civil-Law Notary and Senior Civil-Law Notary to join our Corporate Law and Real Estate practice groups. You will work on complex, cross-border transactions, including mergers & acquisitions, real estate deals, and financing transactions.
The Financial Controller at Next Sense is responsible for overseeing the company’s financial operations, including ensuring accurate financial reporting, budgeting and compliance with financial regulations. This post requires a detail-oriented and analytical professional who can efficiently manage financial processes and provide strategic financial insights to support decision-making. The Financial Controller works closely with the CFO and Financial Administrator to improve financial performance and drive the company’s growth objectives.
For further information, scan the QR code to visit the website.
For further information, scan the QR code to visit the website.
Coverstory
8
Coverstory
THE POWER OF VULNERABILITY IN BRONZE
Micky Hoogendijk on art, enterprise and connection in Zuidas She started off as an actress, developed into an acclaimed photographer and now
How important is art in a
her monumental sculptures are a sensation in the art world. Micky Hoogendijk
business setting like Zuidas?
(born in 1970) is a multidisciplinary creative who plots her own course and has
“More than anywhere! The business
a finely tuned antenna for emotion, spatial quality and human connection.
world is mostly about efficiency and
Since the beginning of 2025, her impressive bronze statue of enmeshed figures,
results. Art cuts through that. It sparks
titled The Ones, has greeted visitors at the World Trade Center Amsterdam’s
dialogue, connection. People reveal more
Beethovenstraat entrance. The work is notable not only for its scale, but even
of themselves when we’re touched by
more so for its message: “We cannot function without each other.”
something which goes beyond work. Art is also a form of leadership in this sense.
You call yourself an enterprising artist.
in this spot, that I feel the work’s message
It appeals to our humanity, and I believe
What do you mean by this?
truly resonates. The Ones embodies
that makes all of us better people – as
“I am a fine artist, but one with a strong
both the individual and the collective.
colleagues, as leaders, as human beings.”
business instinct. Everything that I make,
Zuidas has thousands of people working
I do myself. I direct a team, arrange for
in glass towers, but ultimately everything
You’re from an artistic family,
permits, transportation, installation –
comes down to the individuals inside
so how did that shape you?
everything. So I’m a bit of a builder too,
those buildings. The soft power of this
“My grandfather was a well-known art
sometimes, for instance when putting up
sculpture forms a nice counterpart to all
dealer and I grew up surrounded by the
an eight-metre tall sculpture with six guys
those rigid lines.”
Old Masters. Art has always had not only a
and three cranes. That enterprising spirit is
financial but an emotional value for me. I
in my blood. If you don’t get the ball rolling
What do you want people to feel
believe art helps make spaces pleasant to
yourself, nothing happens.”
when they walk past The Ones?
be in aside from being an investment. But,
“I hope it elicits a little moment of
above all, it’s a life force for me. I’ve been
Your work The Ones has been
recognition and reflection. It’s a large,
through a lot in my life and my work is an
erected in Zuidas. What’s it like
heavy bronze sculpture, 900 kilograms,
outlet to translate those experiences into a
to see your work exhibited here
but at the same time has an almost
thing of beauty.”
amid all the colossal buildings?
childlike lightness. Like if a child were to
“The moment it was installed, everything
draw human figures in the air. This makes
Your work is exhibited worldwide,
clicked into place. It had been displayed
it accessible. Many people have told me
from Drenthe to Venice. What does
before in my sculpture garden at home
it touched them, which is very gratifying.
that global flight feel like for you?
in Amsterdam and even at the Venice
You needn’t ‘understand’ everything, as
“My sculptures are like my children. They
Biënnale, for seven months. But it’s here,
long as it stirs something inside of you.”
go out into the world, settle somewhere
Text: Romy Lange • Photography: Roxanne Wilm • Hair & make-up: Madelon, Rob Peetoom Zuidas
9
Coverstory
or relocate to a new location. It’s a very special feeling. And what’s beautiful is: so far, they work everywhere. So that speaks of the universal power of this work. The figures have no colour, no gender, no nationality. Anyone can identify with them.” This issue of Hello Zuidas is about talent. How would you characterise your talent? “For me, it’s all about intuition, having the courage to trust your gut. Everything I make springs from a sort of ‘unconscious lake’, as I call it, somewhere between dream and daydream. I’ve always been driven to tell stories, be it through acting, photography or sculpture. My talent is rooted in sensing undercurrents and translating them into something tangible. But you also need vision, and most of all perseverance. And a little boldness helps too; my mum always said ‘fortune favours the bold’.” Lastly, what is your wish for Zuidas on the art and culture front? “More space, literally and figuratively. I think Zuidas is a place with massive potential for integrating art into everyday life. It needn’t always be big and complex. Sometimes it’s the small things that can shift your perspective, reset your thinking. I hope companies will come to see that art isn’t just something to gaze at, but also something with the ability to connect, enrich and advance. Not only in the moment, but for the generation after you.”
American magazine Forbes recently published a piece about Micky’s sculpture outside the World Trade Center Amsterdam. You can read the full article here:
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Hello You
HELLO YOU GRAND SLAM The first-ever edition of the Hello Zuidas Grand Slam was held on 10 April. Twenty Zuidas-based companies faced off at The All Out in a fun, high-octane competition. The members-only evening featured tests of skill in karaoke, interactive darts, shuffle-board, traditional Dutch sjoelen and other games. Afterwards there was plenty of time to catch up over drinks at the bar. The winning team got to take home not only the coveted Grand Slam Trophy, but fabulous prizes as well. The evening was a smashing success!
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Building The Future
BUILDING THE FUTURE
Kindercampus Zuidas to have rooftop garden with waterfalls The construction of brand-new accommodation for the Kindercampus Zuidas is
Gerald Prins from construction firm De
proceeding at pace. The building in the new Ravel residential district is now almost
Geus Bouw. ‘This is not so much because
watertight and this week will see the contractor begin the finishing work on the
of the structure itself, as due to the details
interior and exterior.
in the finishing.’
Above the still barren stretch of sand
quite remarkable progress – the very first
Waterfalls
where the new Ravel residential district is
foundation piles for this primary school
To demonstrate his point, Prins points
to be developed, the new Kindercampus
were driven into the ground less than a
at the two water-storing roofs (retention
Zuidas has recently begun to appear. With
year ago. ‘The building is not permitted
roofs) that will be right on top of the
a modest four floors, the building reached
to be particularly tall and its construction
building. The roofs consist of crates
its highest point in February 2025. That is
is really quite challenging’, says foreman
connected together in a chain to collect
Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 50 65 contact@zuidas.nl www.zuidas.nl Follow on zuidas @zuidasamsterdam @zuidasamsterdam
12
Building The Future
rainwater and drain it away gradually.
allowed to freeze when the temperature
says Prins. ‘Remember, we’re building
‘The water collected will flow to the roof
gets below zero – something that tends
right next to the existing Kindercampus
of the lower floor via two waterfalls on the
to happen with very hard stone. We’re
building (the new school is just a few
façade’, he shows us as we are standing
currently considering to use granite.’
hundred metres to the west, Ed.). And, on
on top of the building. ‘On that lower floor,
the other side, work recently started on
there’ll be a large rooftop garden through
Screed floors, internal walls, glass
the construction of the Ravelly residential
which the water will flow like a brook.
As we tour the building, the final touches
tower. Putting a large crane here is not easy
It will then drain away into the school
are being put to the roof covering. It will
to do. Just like anywhere else in Zuidas,
garden on the ground floor.’
soon be possible to start adding the water
it’s a question of careful manoeuvring and
storage units and solar panels. But that is
coming up with creative solutions.’
Special rooftop garden
not all. Prins: ‘The building is more or less
We previously reported about this
watertight. This week (March 2025), we’re
Kindercampus in Ravel
rooftop garden, which is also referred
starting on the finishing work. All of the
The Kindercampus Zuidas is a primary
to as the green workshop (‘het
pipes for the underfloor heating on the
school and childcare centre (soon with
groene atelier’). The garden is set to
ground floor are in position and we’ll soon
after-school facilities) in the car-free
be the jewel in the crown for the new
begin to pour the cement screed floors.
residential district Ravel. Over the
Kindercampus Zuidas building. It will
But we also have to fit the interior walls
coming years, 1,350 homes will be built
be an educational roof terrace with a
and do the glazing.’ This month, work will
here, mainly for families: 40% social
vegetable garden for teaching purposes.
also begin applying the sand-coloured
rent, 40% mid-market rent and 20%
‘Those waterfalls from the collected
brick façade.
owner-occupied. Located between the
rainwater are quite extraordinary: you
AFC pitches and De Boelelaan, the new
won’t see anything like them anywhere
Creative construction
building was designed by RAU architects
else’, says Prins. ‘But things like that
You might imagine that building on
for OOadA. HEVO oversees construction
also require creativity. You need to
such an expansive flat area would also
management, MAAK space is the
have pretty hard stone for the water to
have numerous (logistical) advantages,
landscape architect, and De Geus Bouw is
flow across, nit cannot be too porous.
especially when you compare the site with
the contractor. Completion is expected in
At the same time, the water cannot be
other places in Zuidas. ‘Don’t be fooled’,
October 2025.
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Social Media
SOCIAL MEDIA
@Florentinekaatee walking the dog
@lienekeoostendorp
@kdv_dekleinstereus
Architecture workshop... @martinknipfotografie the Valley North tower...
@hotelamsterdamzuidas @kaakchirurgiezuidas @mahler1.amsterdam
& @doktorpolsbroek
@laure.dierckx
...brings work, life and
•George•
community together...
@pimbakkerfotografie
@visserensmitbouw houtbouw The Cube...
@merkelbachschool
Let’s have dinner together
For employees of companies who are
Download the Hello Zuidas City App
hellozuidas
member of Hello Zuidas, it is possible to
Hello Zuidas has an app that allows you
@hellozuidas
join our LinkedIn group or link as a contact.
to flip through all the Zuidas news!
Follow
14
@restaurantgustavino
Column
COLUMN
THE POWER OF COMMUNITY For people with sedentary office jobs in Amsterdam’s Zuidas, staying active and socially connected is vital. Long days seated at our desks are a recipe for stress and inactivity, and this makes a strong community invaluable.As an entrepreneur, I know the importance of keeping fit. The fact that my work demands so much energy and focus is also the reason why it’s so essential to make time to unwind and exercise. This is exactly what I found at the Moeke Spijkstra Wielerclub. This cycling club has more than 200 members – professionals and entrepreneurs – many of whom work in Zuidas. We share not only a passion for cycling, but also an ambition to work hard and achieve success. Yet, what makes Moeke truly special, is the bond between members. When we get on our bicycles each week, it’s not just about racking up miles, but above all, it’s about being together. During our rides we share experiences, trade ideas and occasionally even talk business. And afterwards we have a coffee, laugh at each other’s stories and feel the power of true connection. Another thing that makes Moeke so valuable is that it’s a way to team up to support worthy causes. Such as ‘the Hollandse 100’, a duathlon pairing a 10 km skate with a 90 km cycle, in which we helped to raise more than €38,000 to fund the fight against lymphoma. This testifies that Moeke is not only a sport club, but also a social club that gives back to society. The Moeke Spijkstra Wielerclub is proof that fitness is about more than exercise alone: it’s about having fun together, motivating each other and making a difference for others. And it is this, on our bikes and in life, that keeps us powering ahead.
Eduard Schaepman is a serial entrepreneur who provides weekly advice on BNR Radio, where he is also a member of the Entrepreneurs Panel. With a background in business development and change management, he has held key positions at companies such as Tribes, Chalet Group, Regus, Fortis, Robeco, and Bank Mees & Hope. His career is defined by entrepreneurship, innovation, and organizational behavior. Schaepman is dedicated to enhancing productivity and flexibility in modern work environments. As a speaker and writer, he actively shares his passion for nomadic working and forward-thinking business models.
15
Hello People
HELLO PEOPLE
GOT A MINUTE?
In this edition of Hello Zuidas magazine, we shine a special spotlight on the theme of talent. What do people on the Zuidas think about talent? We often think of talent as something you’re born with – a natural ability or gift. But talent is so much more than that. It’s also the willingness to learn, the drive to keep developing yourself, and the courage to seize opportunities with both hands. In a dynamic environment like the Zuidas, where ambition and expertise come together, we asked ourselves: what truly drives talent? How do you recognize it, how can you nurture it – and what can you do to help it grow even further?
Anette van Beeren NS employee “What I wish I’d done differently, in hindsight, is make more time for myself. I always worked very hard – basically eight days a week. Now that I’m a bit older, I think I should have done things differently, and done more what I enjoy in my spare time. Having always worked so hard also gave me a lot, but looking back, I spent all my time working and didn’t enjoy my friends, spare time and family enough. So, my advice would definitely be: make sure to have enough time for yourself. Do stuff you enjoy. You can always work later. But it felt really important to me at the time. I still work a lot, but not as much as before. Now it’s 36 hours, tops.”
16
Hello People
Timothy Oroh Sales professional “To someone just starting their career, I would say: keep dreaming big and overestimate yourself. You’ll discover your limits soon enough. Never underestimate yourself and never try to reason out what your real limits are. Never let the external world confine you. My own valuable talent is an ability to maintain a certain degree of focus and really take care that my internal dialogue is sound. And to never let negative thoughts intrude.”
Luke Mackie Strategic operations manager at Valenture Institute “My advice would be to actively listen to people. I recently started a new job in customer service and training. I’ve learnt that, in the training world, there’s a distinction between saying ‘I have conveyed something’ and asking ‘Have people actually learned something?’ I spent my first week working on truly listening and understanding whether people have learned something. What I’d also advise younger talents is: be honest with yourself. Never do anything just because you think it expected of you. It’s good to embrace your insecurities, to let yourself be as you are, to fail and to discover what actually suits you. You’ll get there in the end.”
Francisco Etayo Experienced senior consultant at Management Solutions “What I would like to tell young professionals is to pro-actively pursue opportunities beyond the tasks they’re originally assigned. For instance, by actively participating in meetings or looking over the shoulders of management. I realised that I’m naturally inclined to keep myself in the background, but now I’ve seen how much value there is in demonstrating visible involvement and initiative. That’s something I had to grow into and want to continue developing.”
Text: Sophia Etmans • Photography: Roxanne Wilm
17
Zuidas Home Tour
ZUIDAS HOME TOUR
“A smaller home, but a richer life.” After divorcing from her husband nine years ago, Michelle went to live in Amsterdam-West. Eventually she decided to trade in her spacious home for a cosy, light-filled flat in the Xavier building on Gustav Mahlerlaan, where she’s also closer to her daughter, who lives on Stadionweg. Michelle’s days are occupied giving chair yoga classes to seniors at the Alzheimer’s café, helping her daughter in her cabinet shop and leading a busy social and active life, together with her faithful pooch Jothem.
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Michelle lives in Xavier building
Zuidas Home Tour
Can you tell us something
She travelled to Lamu in Kenya, where she
What do you hope the
about yourself? What do you do,
established two girls’ schools and stayed
future will bring Zuidas?
and what brought you to Zuidas?
three months to recentre. “Suddenly, I was
“I’d like to help think about ways to
“After I got divorced nine years ago, I
no longer the wife of, the mother of, the
make the neighbourhood more lively,
moved into an apartment in Amsterdam-
entrepreneur. It was hard to digest. You
particularly for people who live here,
West, just opposite the complexity centre.
have to reinvent yourself from scratch.”
not just those working here. So, more contact among residents. There are
It was a nice place, but the rent kept going up, until eventually I was paying nearly
What is your favourite spot at home?
loads of expats here. I think half the
2,000 euros a month. That’s when this
“I don’t actually spend much time at
apartment complex is expats. There’s
place in Xavier opened up. Only, it was
home. But as soon as the weather turns
nothing wrong with that, but it makes
quite a bit smaller: I went from 105 m² to
nice, I’m always outside. It’s lovely to sit on
a difference. In the lift, say, the news
67 m². So my sofa, cupboard and table are
the balcony with my laptop. And I sit at my
is in English. I think it would be nice
actually far too big.”
table a lot, but you’ll rarely find me on the
if the neighbourhood were more
sofa. I’m not much of a lounger.”
connected. Restaurant Limon is another place I like and does a lot
Michelle used to work in education and built up a successful crèche in Almere. “We
What spot in Zuidas
ran a large day care organisation. After we
do you visit most often?
split up, my ex and I tried to keep it going
“I love walking my dog in Beatrixpark. I
Do you plan to stay here for good?
for another year, but couldn’t make it
also go to the Zuidas market every week
“For now, it’s lovely. But who knows,
work. I sold my share and found myself at a
– it’s the highlight of my week. They’ve
maybe one day a little house with
crossroads, having to decide: what next?”
really got great stuff and the people are
a garden, bench out front, like my
of that.”
nice. Everyone talks to each other. They all
daughter has on Stadionweg. The whole
The answer came in the form of a wellness
know Jothem, of course, but for me it’s a
street comes out for drinks together
plan combining her passions for yoga,
chance to get out and socialise, because I
there. I miss that neighbourhood spirit.
bridging generations and providing care.
chat with everyone.”
But I’m sure it will grow here, too.”
Text: Sophia Etmans • Photography: Roxanne Wilm
19
Business In The Spotlight
LMTD: SHAPING THE ZUIDAS OF TOMORROW WITH BOLD VISION
Though a new name in town, they’re anything but inexperienced: meet
Limited space, infinite potential
Mischa Moritz, Ivo Taal and Robert Luyt. Together, they are LMTD a real estate
LMTD’s bold motto is ‘limited space,
developer with an integrated vision and urban ambition. Their current calling
infinite potential’. “Space is scarce in the
card is Mahler 1, a multifunctional, innovative and sustainable building in one
Netherlands and requirements are high,”
of the most high-profile spots in Zuidas - in the middle of Gustav Mahlerplein.
Robert explains. “There are sustainability
They are developing the 25,500 m2 for the owner Icon Real Estate, part of
ambitions, regulations, nitrogen, net
Victory Group. Mahler 1 constitutes phase one of the transformation of the
congestion, et cetera. However, instead of
ABN AMRO-complex.
constraints, we see these as opportunities to design smarter.” It’s not just about physical
The value of complexity
our strength. Our different personalities
aspect, Ivo adds, “but also about the
“We worked together on complex urban
and perspectives create a dynamic that
challenges developers face. That complexity
projects for many years,” Mischa begins,
keeps us sharp. We challenge each other,
actually affords ways to create something
“and that experience lays a foundation of
complement one another, and move as
meaningful. We don’t want to create
trust: you know each other’s strengths, as
one through every stage of development.
anonymus buildings, but aim for something
well as weaknesses.” Robert adds: “Each
This is how the new generation builds real
that touches people and endures.” Mischa:
of us has a distinct role. Mischa focuses on
estate: human, forward-thinking, and truly
“We always ask ourselves: what will this
acquisitions and the big picture, I establish
collaborative. Within this process Icon RE is
development add? For users, but also to the
technical requirements and design
the perfect client for us, because while they
neighbourhood, the city and the future.”
principles through to the Preliminary
have an international footprint they have
Design phase and Ivo’s in charge of the
been actively investing in the Netherlands
Holistic design philosophy
final design and realisation.” Ivo: “We’re
for many years and we find eachother in the
LMTD aims to build a reputation for its
not carbon copies — and that’s exactly
passion for creating quality that lasts.”
holistic approach. “We bring everything
20
Business In The Spotlight
Ivo Taal, Robert Luyt and Mischa Moritz
to the table from day one: design, engineering, construction, sustainability, use,” Ivo explains. “It means better decisions, less waste and in the end a building that everyone is happy with.” It’s important to us to grasp the process, to really understand every layer. With us, you don’t only get flashy visuals, but also wellfounded decisions. Mahler 1: bridging
It begins with listening: what does this
things.” Ivo: “We include other aspects in
home, work and leisure
neighbourhood need? How can we weave
our integral approach such as solving inner
Mahler 1 is LMTD’s first project and shows
the building into daily life, including outside
city problems such as water buffering, heat
huge promise. With extensive experience
business hours?” Robert: “We are fully
stress and adding biodiversity, but also
in the key developments of the Zuidas,
integrated with Icon RE and collaborating
public accessibility. We do research among
LMTD is now launching their inaugural
closely with the Municipality of Amsterdam,
users, residents and visitors, because it’s
project, setting the highest standard in the
who shares the same high ambitions . We
only by involving the stakeholders that
area. The building answers to the needs
are united by our focus on sustainability,
you can make something everyone can
of tomorrow, offering public amenities,
quality, ambition and drive.”
be proud of.” Summing up, Robert says,
restaurants and spaces that can be
“Mahler 1 is just the beginning. We’re driven
used for public events in the weekends.
A Zuidas for everyone
by bold ideas and a clear vision. We love
“This is a real urban challenge,” Mischa
As conceived by LMTD, Mahler 1 is more
this city and we’re here to stay.”
acknowledges. “An office building with
than a building. “We want it to act as a
public amenities, restaurants and spaces
catalyst for the further development
that can also be used for public events
of Zuidas,” Mischa explains. “A way to
on weekends.” Ivo: “We want to close
demonstrate that things can be done
the gap between residents and workers.
differently. To model another way of doing
Text: Romy Lange • Photography: Milan Hofmans
Do you have infinite potential? Let’s connect! Send your email to potential@lmtd.space LMT Development B.V. Gustav Mahlerplein 93 Symphony Off. 22nd Floor 1082 MS Amsterdam www.lmtd.space
21
Agenda
AGENDA
MAY & JUNE 2025 EVENT (MEMBERS ONLY) 8 May 2025
ZUIDAS ACCESSIBILITY TASK FORCE @ Zuidas Information Centre The topic of this meeting is ‘connection within Zuidas and with the region’. The OVAH project team
9 May 2025
15 May 2025
will present their Amsterdam-
EMA OPEN DOOR DAY
Haarlemmermeer public transport
@ EMA – www.ema.nl
VU GRIFFIOEN NEW SEASON TICKETS ON SALE
(OV) link. Zuidasdok will provide
The European Medicines Agency (EMA)
@ VU Griffioen – www.griffioen.vu.nl/nl
an update on the new Britten
will be celebrating its 30th anniversary on
Tickets for VU Griffioen’s brand-new theatre
passageway in Amsterdam-Zuid
Friday 9 May – Europe Day – by holding
season go on sale on 15 May! Come to the
station, and we’ll take a look at
an Open Day. Hello Zuidas members are
best theatre in Zuidas to laugh with big
spatial connections between
invited to come on an exclusive guided tour
names like Micha Wertheim, Dolf Jansen
the projects and how they are
of the EMA building and take a peek behind
and Erik van Muiswinkel, discover up-and-
influencing each other in Zuidas.
the scenes of their important work.
coming musical and comedic talents, be swept away by the most beautiful dance productions or learn something at a live talk. Check out the full programme starting 7 May at griffioen.vu.nl. 18 May 2025
JAPANESE DAY @ Zuidas Botanic Garden www.botanischetuinzuidas.nl The Botanic Garden in Zuidas is once more holding its traditional Japanese Day this year. You’ll find stands galore, selling Japanese products, plus you can enjoy Japanese food, take an Ikebana workshop and try on a Japanese Kimono. Admission is free.
22
Agenda
EVENT (MEMBERS ONLY) 22 May 2025
ARTZUID
@ Club Hoff / Firebird Bar and outdoors www.artzuid.nl You are cordially invited to join us for a private guided tour of the ARTZUID sculptures on Thursday 22 May. We’ll be gathering at Club Hoff in Tower Ten of WTC and walking in groups to view various sculptures along the art route. The afternoon will close with delicious drinks and snacks. This year’s theme is ‘Enlightenment’. 21 May 2025
23-24-25 May 2025
NATIONAL ROLLATORATHON
DISCODIP FOOD FESTIVAL
@ Olympic Stadium
@ Amsterdamse Bos – www.discodip.nl
www.olympischstadion.nl
Entertainment: take a spin on our Ferris wheel, tuck into the
Calling all seniors with a walking frame! Organised
tastiest desserts, join the drag disco bingo, sing your heart out
to bring seniors together and encourage them to
at the karaoke bar and dance the night away. Food: sample
stay active and enjoy the joys of movement, the
fare you won’t find at any other food festival, from Peking
Nationale Rollatorloop is an initiative to boost the older
duck pancakes to matcha crème brûlée crepes or authentic
population’s physical fitness and resilience.
Mexican chilaquiles, Sicilian aranchi and cannoli, or the best Kentucky style fried chicken – and so much more! Drink: beer, wine (including tastings), mixed drinks and lovely cocktails. The best place to get together for Friday afternoon drinks! Get your tickets now at www.discodip.nl/tickets.
24 May 205
ZUIDAS BUSINESS BOXING @ Apollohal - www.zuidasbusinessboxing.com After four months’ preparation, the fighters are ready step into the ring for another round of the riveting boxing gala, held this year on 24 May in the Apollohal. There will also be music, with a varied line-up of artists performing and one famous name that is still under wraps! Don’t miss this fun, action-packed evening!
23
Agenda
EVENT (MEMBERS ONLY) 10 June 2025
SNEAK PREVIEW: THE PULSE OF AMSTERDAM @ The Pulse – www.thepulse.amsterdam On 10 June, Hello Zuidas members have a unique opportunity to personally experience The Pulse of Amsterdam, an innovative building in Zuidas, blending housing, working and leisure. During this afternoon members can learn about the project from development partners and get a guided tour of the cinema, offices and restaurants in The Pulse.
12 June 2025
SUMMIT FOR FUTURE GENERATIONS @ VU Amsterdam – www.vu.nl/summit 5 & 12 June 2025
6-7-8 & 13-14-15 June 2025
On 12 June, VU Amsterdam is hosting
BUSINESS ENGLISH
BACCHUS WINEFEST
the Summit for Future Generations, an
@ Taalcentrum-VU – www.
@ Amsterdamse Bos
inspirational gathering about the United
taalcentrum-.nl/en/business-english
www.bacchuswijnfestival.nl
Nations’ Sustainable Development Goals.
English fluency is crucial in international
This annual festival in Amsterdamse
The event brings scientists, scholars,
business. Would you like to communicate
Bos brings together an array of
young people, policymakers and
more effectively with your English-
Amsterdam-based wine shops and
companies together, to exchange ideas
speaking clients? Taalcentrum-VU’s
winemakers, to present more than 300
and work on shaping a sustainable future.
language experts are here to help! Our
wines, from classic European to New
With an exciting line-up of speakers and
Business English workshop will boost your
World vintages. A variety of food and
new partnerships, it promises to be an
fluency in no time. The workshop covers
music complete the bubbly vibe.
impactful afternoon. More info and tickets:
two full days, from 9.30am to 4.30pm.
www.vu.nl/summit.
Register now!
Photography: Marieke Wijntjes.
24
Agenda
13 June 2025
YET ZUIDAS RUN @ Zuidas Amsterdam – www. yetzuidasrun.nl On 13 June 2025, the 15th edition of the Yet Zuidas Run will be held in and around Amsterdam’s iconic Zuidas district. 14 June 2025
Participants can choose between 5K and
OPEN TOWER DAY
10K runs and register individually or in
@ Zuidas Amsterdam - www.opentorendag.nl
teams with colleagues, family or friends!
In honour of the Amsterdam 750 Open Tower Day, several towers in Zuidas will be
Besides the main event, there will also be
opening their doors to the public, including Amsterdam Symphony, the OZW building,
lots going on at the festival grounds on
HOFF Amsterdam and nhow Amsterdam RAI hotel. Enjoy stunning views of the city,
George Gershwinplein, with bars, food
and while you’re here, check out the scale model of Zuidas area developments in the
trucks and a spectacular afterparty with a
information centre. This is your chance to experience Zuidas from up high!
DJ and dance floor. Don’t miss it!
17-18-19 June 2025
21 June 2025
27 June 2025
PROVADA 2025
BIRTHDAY FOREST ON THE A10
BLAUWE ENGEL SUMMER PARTY
@ RAI Amsterdam – www.rai.nl
@ A10 ring road
27 June 2025
The Netherlands’ biggest real estate
degezondestad.org/projecten/verjaardagbos
@ De Blauwe Engel
trade fair is back! In June 2025, PROVADA
On 21 June, a section of the capital’s ring
www.deblauweengel.nl
returns to RAI Amsterdam. With physical
road will be transformed for one day only
Mark your calendars: De Blauwe Engel is
stands, opportunities to network and a
into a vast forest, with 750 large trees
hosting its annual Amsterdam Summer
packed three-day programme, PROVADA
and 7,500 smaller specimens, as a gift to
Party on 27 June this year. The location
is the place to make new connections,
celebrate Amsterdam’s birthday. As well
is Zuidplein, Strawinskylaan 143, and
share knowledge and get inspired.
as this walkable Birthday Forest, the Ring
admission is free. Enjoy live acts, food,
Event will present an inspiring programme
music and dancing. Bring along your
for visitors. See you there?
family or friends and come join the party!
25
Art
ADELHEID KORTEKAAS BRINGS AWARENESS INTO BLOOM
Zuidas will be enhanced by a number of monumental sculptures this summer during ARTZUID 2025. In Amaliapark, artist Adelheid Kortekaas is presenting four flower sculptures inviting reflection, contemplation and connection. Her work embodies the poetic message that people are like flowers, growing towards the light. 26
Art
Flora Breemer, portfolio holder for art and culture at Amsterdam Zuid District: “It is our wish to make the Zuidas a place not only for work, but also for living. A place where people don’t just pass through, but truly feel at home. This aligns with our ambition to incorporate more art. The temporary addition of the artwork. The Ones I by Micky Hoogendijk at the entrance of the World Trade Center Amsterdam brings this ambition to life. We are delighted that. The Ones I will remain on the Zuidas until the end of February 2026. I find it a warm and inviting artwork that challenges the sometimes overwhelming architecture of the Zuidas.” You can read the interview with Micky about her artwork at the beginning of Adelheid & Huub Kortekaas
this edition.
Oasis of art and serenity
A universal invitation to become aware
Flourishing future
For Adelheid Kortekaas, art is about more
The symbolism of the flower is a
Adelheid is also looking towards the future.
than a visual experience. “Artists build
throughline in Adelheid’s work and that
Currently she’s working on two large
bridges. They offer different insights into
of her partner Huub Kortekaas, who
projects at her Winsen estate, De Tempelhof.
society and how people relate to each
passed away in 2023 and with whom she
One is Anima Mundi, a quiet sanctuary
other.” In Amaliapark, her aim is to carve
collaborated since 1965. Relevant as ever,
with monumental thrones, the other is The
out a quiet space in the frenetic energy
their shared message is: ‘Which Flower
Spiritual Garden, which embodies the five
of Zuidas. “We want to invite people to
are You? Life as Artwork.’ Adelheid hopes
major world religions as spiritual flowers.
pause and reflect for a moment. WE ARE
visitors will not only look, but reflect,
“We’re looking for people who share an
NATURE, part of the Greater Whole.” Her
particularly in the broader context of
affinity for our ideas, to pass on the message
work, which is based on the philosophy
Amsterdam 750: “To get you thinking
of peace to future generations. The wing
of Quantum Art, visualises the invisible.
about how you want to coexist. I see
of a butterfly can change the world! I hope
“The four flower sculptures imagine
humanity not as something separate
my art will continue contributing towards a
people as flowers in the metaphysical
from the whole, but as a co-Creator.
more peaceful world in which every human
garden of the world. The human being is
The new conscious Human – the Anima
being can flourish.”
a flower, growing from darkness towards
and the Animus – where Angel,
light. Each one is a different shape, just as
Human and Flower converge in a
every person is different. You can look and
cosmic awareness, is the bearer
decide: which flower am I?”
of Utopia.”
Text: Ruby van Oers
ARTZUID The 9th edition of the Amsterdam Sculpture Biennale ARTZUID will take place from May 21 to September 21, 2025. www.artzuid.nl
27
Business In The Spotlight
Personal trainer Cadin
From boardroom to changing room: where ambition meets fitness Whether you’re regularly on the pitch of
personal attention, this fitness club’s got
not only physically but also mentally.
a crowded stadium or just want to get
it all and it is a privilege to be able to train
They become a stronger version of
fitter for the summer, every body tells
my clients in such a professional setting.”
themselves, and that’s something you
its own story and every goal deserves
notice outside the gym as well.”
a personalised plan. Personal trainer
How do you tailor your
Cadin has been working at Clubsportive
approach to different clients?
What’s your top summer fitness tip?
for years, where he has trained the likes
“My workouts are always tailored to the
“Get personal training with a plan
of Najib Amhali, Lisandro Martínez,
individual. Similar to the targets many of
that’s tailored to you. With smart
Nicolás Tagliafico, Edson Álvarez and
my clients have in their work, I always make
and consistent workouts and good
various wives of well-known professional
sure our sessions are efficient and deliver
nutrition, you can achieve excellent
football players. But famous or not, every
results. I teach them not only what to do but,
results quickly. And remember: self-
client is equally important to Cadin.
more importantly, why. Together, we build a
confidence comes from not only how
healthy lifestyle that they can stick to.”
you look, but especially from how
What makes training at
strong and energetic you feel.”
Clubsportive unique?
How do you keep people motivated?
“Clubsportive is a high-end gym boasting
“By making every workout challenging
the newest premium equipment and an
and varied. We keep setting new goals and
inspiring vibe. From luxury facilities to
raising the bar. This helps people grow
Text: Romy Lange • Photography By Ode
Want to start working out at Clubsportive? Register now! Clubsportive www.clubsportive.nl
29
Architecture
Located in the Kop Zuidas quarter, CROSSOVER occupies the corner of the A10 Zuid and Europaboulevard. The building accommodates an exciting mix of housing, offices and amenities. The office section was completed in May 2023 and building residents got their keys in July.
30
CROSSOVER
ARCHITECTURE
Architecture
Varied mix
of ample natural light, greenery, and
CROSSOVER has six residential levels
excellent ventilation. Another important
on one side and nine office levels on
factor was the noise from the nearby A10
the other. The two sides are connected
motorway. Any traffic noise is eliminated
by a shared ground floor, arranged in a
by the façade design and the materials
variety of social spaces and a restaurant
used. CROSSOVER has a BREEAM
Facts
Showw, which has been awarded a
Outstanding label and is Paris Proof.
Architects: Jeroen van Schooten
Michelin star, where people can gather.
and Anne van Schooten
The office section caters to a varied and
Housing for everyone
interesting mix of tenants. One of the
CROSSOVER has 120 social rental units,
building’s special features is the green
leased by housing association De Key,
120 social rental units
terraces to which tenants of each office
sixty of which are for starters and sixty for
11,834 m2 offices
level have access.
refugees with residence permits. Common
453 m2 hospitality
rooms offer spaces for residents to gather.
537 m2 social areas
of Team V Architectuur
High standards
In addition to these 120 rental units, the
The developers AM Gebiedsontwikkeling
building also includes ten studios on
Developers: AM, Equity Estate
and Equity Estate set high sustainability
the ground floor. Residents further have
Building contractor: BAM
standards for the building. Health and
outdoor spaces at their disposal, in the
wellbeing are vital – and highly relevant –
form of various planted terraces spread
For more information please visit:
elements of the design, with integration
across the building.
www.crossover-amsterdam.com
Text: zuidas.nl • Photography: Paul Starink
31
Sustainability
SUSTAINABILITY
Maurits Groen: sustainability pioneer and member of the Zuidas Sustainability Award judging panel
Winners of the Zuidas Sustainability Awards 2024
Maurits Groen
Last year Maurits Groen joined the judging panel for the
is wrong here.” The realisation lit a spark in him, and Groen
2024 Zuidas Sustainability Award. A decades-long advocate
began collecting waste paper, scrap metal and used clothing
for climate, energy and the circular economy, it’s a role that
to be recycled. “Just seven years old and I was already a
fits him perfectly. As an entrepreneur and sustainability
ragman,” he laughs. That youthful zeal evolved into a lifelong
consultant, Groen was among the architects of initiatives
commitment to sustainability.
such as WakaWaka and Kipster. His work on behalf of the award underscores his mission: sustainability must become
Social impact enterprises
the new normal.
After obtaining a degree in political science, Groen turned all his energies to sustainability. He set up a consulting firm and went
Groen developed a passion for sustainability at an early age.
into business with the aim to help commercial and government
“When I was seven, I saw a forest cleared for housing in the
organisations green their operations. Among his best-known
Brabant village where I grew up. I was really stricken,” Groen
innovations is WakaWaka, a social enterprise that develops solar
recalls. “It was like a war zone! I remember thinking: something
chargers and lamps for regions with no reliable power supply.
32
Sustainability
The company’s ‘Buy One, Give One’ model makes these products available to communities in need, including refugee camps and remote settlements. Going green doesn’t have to cost the Earth! Another notch on Groen’s belt is Kipster, a poultry business premised on eco- and animal-friendly egg production. “Our aim with Kipster is to make sustainable and affordable quality available to everyone,” Groen explains. “Lidl was willing to take the plunge and support our plan and is our long-term partner now. We started out with five farms in the Netherlands and four in the US, and soon we’ll be expanding in Europe. Our goal isn’t to create a poultry empire, but to show there’s another way. That going green doesn’t have to cost the Earth!” The company’s impact is huge: a recent crowdfunding campaign raised 3.5 million euros to finance the expansion. 2025 Zuidas Sustainability Award Innovative developments
Groen will be involved in the Zuidas Sustainability Award again
Outside his business activities, Groen also works to promote
in 2025. “Zuidas has an incredible concentration of knowledge,
innovative green developments. “Leafcloud, which won the
capital and capacity. It’s a place where we can really make
2024 Zuidas Sustainability Award, is a company that stores data
sustainability the new normal, including socially. Companies can
energy-efficiently, reusing residual heat as an energy source.
make an impact by embracing circular processes and promoting
Circular initiatives like these are vital and I’d encourage everyone
inclusivity.”
in Zuidas to sign up for Leafcloud.” According to Groen, the Netherlands offers wide scope for Another example is Dutch Climate Systems, developer of
forward-thinking, eco-conscious initiatives. “We are a knowledge
a biobased air-conditioning unit called ICECUBE. “This
economy, but also a manufacturing economy. Many innovative
revolutionary climate unit consumes eighty per cent less
projects were developed in the Netherlands and have gone on to
energy than conventional systems and is completely free of
become global names.”
harmful coolants. If you won’t do it for the climate, do it for your budget.” Also deserving mention, Groen says, are Solarge’s ultra-lightweight, circular solar panels. “These panels are easily
Groen’s tip for anyone seeking inspiration on how to
installed in Zuidas. You can even turn them into an artwork or
live greener is to check out Milieu Centraal’s website,
photograph. We tend to think sustainability is complicated, but
milieucentraal.nl (in Dutch). “And if you have a question, feel
there are so many clever solutions.”
free to call. I’ll help in any way I can.” You can reach Groen by phone on: +31 (0) 62 155 35 63.
Sustainability starts small Groen also sees potential beyond the big innovations.
Registration is now open!
“Sustainability often starts with small adjustments in day-to-day
Take part in the Zuidas Sustainability Award 2025
life. Think energy-efficient lighting, cutting down on food waste
and put your initiative in the spotlight. Scan the
or switching to bamboo toilet rolls like Bamboi’s. A revolution can
QR code for more information and to sign up.
literally start in your loo!”
Text: Gordana Todorovic • Photography: Marjolein Tenge
33
Talent Special
INTRO
TALENT SPECIAL
“Companies in Zuidas are looking for people who are smart and resourceful. We have those people walking through our doors every day.”
34
Talent Special
Huub Nelis is executive board chair of MBO College Zuid, a senior secondary vocational school on the outskirts of Zuidas, directly opposite RAI. The school enrols over 4,000 students, all working to build their skills in any of fifteen different professional training programmes, ranging from law to HRM and from fashion to dance. According to Huub, practical talent deserves to be valued more highly: “Companies in Zuidas are looking for people who are smart and resourceful. We have those people walking through our doors every day.” He says MBO students’ practical experience, creativity and flexibility are essential to the future of Zuidas – a setting where the orientation tends to be theoretical and academic. Stronger collaboration between education and business in the form of work placements, guest lectures and joint projects can help forge a new generation of professionals who are both thinkers and doers. It all starts with recognising their talent.
Huub Nelis
How do you as an MBO school define ‘talent’, and how is this
fresh perspective and practical skills. What would strengthen this
different from the way organisations in Zuidas might see it?
collaboration is the creation of work placements and on-the-job
“In the MBO context, talent is about a set of practical skills,
training tracks and getting employers to see the value that MBO
creativity and perseverance. Where companies in Zuidas will often
students can add. More frequent dialogues and joint projects,
focus on academic achievement and theoretical knowledge, we
and student visits and guest lectures at our college, can also help
see talent in the capacity to solve problems, think innovatively
reduce the obstacles.”
and hands-on experience. Practical understanding is invaluable and fits hand in glove with the theoretical knowledge of people
What do you think are the biggest misconceptions
who are academically trained.”
about MBO talent, and how can we eliminate them, particularly in a place like Zuidas?
What part will MBO graduates play in the future
“One major misconception is that they’re less ambitious or
of places like Zuidas, where the focus, as you say,
capable than university students. Not so. Most MBO students
tends to be on university graduates?
are highly motivated and possess valuable practical skills. To
“MBO students bring diversity and professional expertise to
eliminate it, we have to share the success stories and make MBO
Zuidas. They are essential in the support and operational roles
students more visible by actively involving them in projects and
that keep day-to-day business running smoothly. Their skills in
events in Zuidas.”
things like event organisation and legal assistance are crucial for a dynamic and fully functional business setting. By helping to
If there was one thing you could change about how
strike that balance between theory and practice, they can make
organisations see MBO talent, what would it be?
organisations in Zuidas more resilient going forward.”
“I wish that companies would see them as equal partners in innovation and growth. By this, I mean recognising their unique
Do you see obstacles or rather openings to collaboration
skills and contributions and creating more opportunities for
between MBO education and the business community in Zuidas?
their professional development. Giving MBO graduates the same
And what would it take to strengthen such collaboration?
opportunities and respect as university grads would create a
“Mainly openings. Companies can benefit from MBO students’
more inclusive and more dynamic working environment.”
Text: Ruby van Oers
35
Talent Special
36
Isis van Ooijen & Dietske Koolhaas
Talent Special
BRINGING A CHAMPIONS LEAGUE MENTALITY TO THE JOBS MARKET How Vibe Group cultivates students and starters Vibe Group gives campus recruitment an athletic twist. With a combination of iconic
when looking for work placements or a
events, personal development tracks and a strong culture, this recruitment agency gets
first job.” Isis herself started out at Vibe as
young talents excited about sales careers early on. Head of Campus Recruitment Dietske
a work placement student. “I feel like I’m
Koolhaas and Intern Campus- and events Isis van Ooijen told us about their approach.
taken seriously here. The supervision is solid but I also get loads of freedom, which
Informal, impactful introductions
organising the padel tournament and
Instead of waiting until after graduation,
getting a lot of latitude to carry out of
Vibe Group gets a head start on campus
my ideas.” She says it’s clear to her that
Active, enterprising and highly driven
recruitment: “Our focus is on students
“everyone here has a good sense of what
Anyone looking to work at Vibe needs an
who aren’t quite sure yet what they
fits our target group, which is people who
enterprising mentality. “Drive is one of our
want,” Dietske explains. “We give them an
either still are or recently were students”.
core values,” Dietske says. “You really have
informal introduction to our organisation
instils confidence.”
to love the commercial game.” In addition
through things like career days and
Learning, growing and staying
to campus activities, Vibe also organises
guest lectures or at our own office, which
One of Vibe’s unique selling points is an
plenty of in-company athletic and team-
lowers the threshold.” New this year are
extensive Learning & Development track
building initiatives, such as participation
four ‘iconic’ events including a padel
for starters, encompassing some many
in the Zuidas Run, hockey and football
tournament in May, followed by a hockey
training modules that new hires complete
matches and incentive trips. Dietske
tournament and a boxing clinic. “We’re
during their first seven months on the job.
smiles: “We’re a super active workplace.
holding these events with elite-level
“It’s not just sales or recruitment, but also
Both physically and mentally.”
athletes. Sales and professional sport
covers personal development,” Dietske
actually intersect in many ways – for
continues. After that, there are many more
Save the date:
example, both demand discipline, grit and
opportunities for advancement. “You can
Thursday 15 May
a winner’s mentality.”
pursue a management role, for which we
Padel tournament for
work with internal trainers and external
students and starters
The Vibe difference
professionals, making our tracks both
Vibe Group are holding their next padel
What sets Vibe Group apart from other
multidimensional and professional.”
tournament on 15 May specifically for
agencies is that they offer more than
starters and students in their final year.
networking over drinks. Their events
Why starting early pays off
Isis: “With clinics by three of the country’s
are small-scale, high-intensity and all
Creating visibility among students early
top-10 players, networking drinks and
about making connections. “After the
on is paramount for Vibe Group. “The War
a look inside the Vibe culture, this is a
clinic we have both a Q&A with the
for Talent keeps starting earlier,” Dietske
unique opportunity!”
athletes and networking drinks with our
notes, “which is why we’re partnering
own consultants,” Dietske says. “That
with schools like Amsterdam University
way, students can really get into it with
of Applied Sciences as early as year two.
professionals in the trade.” Isis adds: “I’m
Students remember us and reach out
Text: Romy Lange • Photography: Roxanne Wilm
Vibe Group Gustav Mahlerplein 76 1082 MA Amsterdam + 31 (0)20 369 0538 info@vibegroup.com www.vibegroup.com
37
Business In The Spotlight
TEAM AS FAMILY:
how Rina and Engel are nurturing talent and connectedness at ‘Vebego Zorgservice’ Facilities and care support services provider ‘Vebego Zorgservice’ is keen to get
Stronger together
the job done, but above all they’re dedicated to the people who make it possible.
“We’re like a family here,” Rina says.
Team lead Rina van der Waals and assistant team lead Engel van Houten prove of
“Working with a relatively small team of 34
the value of investing in personal recognition, growth and genuine connections.
people forges a strong sense of solidarity.
As part of a small, close-knit team at one of ‘Vebego Zorgservice’’s work locations,
Everyone helps each other and no one gets
they are committed to shaping a workplace where everyone matters. And their
left out.” Engel adds: “We share everything,
efforts haven’t gone unnoticed: the team’s superior cleaning services recently
down to a chocolate bar! It sounds like a
earned them a HARTstikke GOED Award.
small thing, but says a lot about our sense
38
Business In The Spotlight
of fellowship.” This spirit of equality is one of the team’s strengths, Rina and Engel say. “We also roll up our own sleeves when needed. There’s no hierarchy: we’re all in it together.” Engel van Houten & Rina van der Waals
Room to grow ‘Vebego Zorgservice’ offers plenty
Change with a purple smile
of scope for talent development. “If
The name ‘Hago Zorg’ changed in ‘Vebego
you’re keen to advance, you have every
Zorgservice’ as from 1 January this
opportunity to do so here,” says Engel,
year. “The biggest change? The purple
who aspires to become a team lead
uniforms,” Engel grins. “Everyone was
herself. Rina: “I’m happy where I am, but
very pleased about it, actually. It gave us a
Cynthia Smit, Director People &
it’s a good thing that the opportunities
fresh start and sense of unity.” This feeling
Organisation at ‘Vebego Zorgservice’:
are available.” They look carefully at the
of connectedness was palpable during
“At ‘Vebego Zorgservice’, we believe
abilities of each person within the team
the kick-off event, held at the Efteling
everyone has their own talent – we
and how those talents could be put to use.
amusement park, bringing colleagues
only need to discover what it is. A
“We have someone now who’s training to
from across the country together. “It gave
talent need not be something big or
become a care aid, for example.”
us a real sense of pride,” Rina affirms.
obvious, it can also be a little thing
Visible and valued work
Working together for smarter care
job. We support our employees
Though cleaning is often an invisible job,
With a combination of genuine
by giving them easy-to-use tools
Rina and Engel make sure their team are
engagement, open communication and
and talking with them to learn
seen. Not only within the organisation, but
an eye for talent, Engel and Rina show that
about their strengths and how to
also by the professional care providers
the right focus is the key to building a team
invest them. Whether you’re good
they work with. “At some locations, our
that not only functions, but flourishes.
at precision work or a real people-
people also assist with care service tasks,
And that makes them a prime example of
person, we always have a role that
such as meal distribution. This builds a
‘working together for smarter care’.
fits. For us, it all comes down to our
that makes a person special at their
people. They’re the ones powering
different level of bonding with the care team; they really become part of the community,” Rina explains.
Text: Romy Lange & Lucie Lange • Photography: Marjolijn Tenge
Vebego Zorgservice + 31 (0)88 099 08 80 www.vebego.nl/zorgservice
our care and cleaning services.”
39
Property
PROPERTY
YOUNG TALENTS ON ZUIDAS
The property world is always in flux and Zuidas illustrates this well. For this issue, we talked to four talented young real estate professionals about their careers up until now and their views on developments in this distinctive part of Amsterdam. We posed two questions: can you tell us something about your career so far? And: what is your take on developments in Zuidas? Their stories give a nice personal glimpse into these young talents’ ambitions, challenges and opportunities. Caroline van Duren Occupier Services associate at Savills “I came to Savills as a graduate trainee in 2019 and got the opportunity to gain experience in Amsterdam and London. I joined the firm full-time before graduating at Hotelschool The Hague and advanced to Associate Occupier Services. My focus is on strategic occupier consultancy, so advising office occupiers on their work environment and leases. In 2023 I started doing the MSRE programme at the Amsterdam School of Real Estate, which I’ll complete in May 2025. Zuidas is continuing to develop, with projects like the redevelopment of Zuid station and construction of the A10 tunnel. Access is increasingly vital, driven by sustainability goals and the CSRD, which is fueling the demand for sustainable offices in well-connected locations. However, supply remains limited. Activity outside business hours is also a concern, but mixed-use projects like The Pulse and Mahler 1 are helping to make the district more dynamic.”
40
Property
Pien Voogd NVM registered real estate agent at Eefje Voogd Makelaardij CBRE “I was born and raised in Amsterdam-Zuid and have been working in real estate for over eight years. As an NVM registered real estate agent at Eefje Voogd Makelaardij, I assist people with buying and selling existing homes. I also advocate for the industry, including as founder and chair of MVA Young Professionals from the Makelaarsvereniging van Amsterdam and as a board member of the Activities and Education Committee. Having grown up in the vicinity of Zuidas, I have seen the neighbourhood change from a sandy field to a busy urban district. Now I live on the edge of Buitenveldert and Eefje Voogd Makelaardij is well known for new developments throughout the years in the area, including the future Nobu Residences Park Meadows. My mission is to help young home-seekers navigate the Amsterdam housing market and build lasting relationships that contribute to their residential journey.”
Jules Molenschot Advisory & Transaction Offices consultant at CBRE “After completing my time at the youth academy and spending a year and a half with the first team of NAC Breda, I decided to pursue a career in real estate. As part of my Real Estate degree, I completed an internship at CBRE in the Advisory & Transactions Offices department in Amsterdam, which sparked my interest in the office market. Following this internship, I continued my journey with CBRE as a working student in the office team in Utrecht, where I wrote my thesis on the redevelopment of outdated office buildings into a mixed-use concept. In mid-2023, I transitioned to a full-time role in the Valuation Team. While I gained valuable insights into valuation methods and market analysis across various sectors, I found myself missing the commercial and dynamic aspects of transactions. Now, I am back at A&T Offices Amsterdam, where I am involved in the developments on the office market, attracting potential tenants and advising real estate developers and investors on optimizing their proposition(s). The Zuidas serves as an exciting landscape in this context, evolving from a monofunctional business district into a vibrant city hub featuring iconic buildings like Valley and innovative projects such as The Pulse and Mahler 1. The integration of work, living and recreation brings all kinds of opportunities and challenges for investors, developers, and users alike.”
Lucijana Cvitanic Project lead at Arcadis Nederland My career started with a degree in construction engineering and after that I broadened my horizons with a Master’s in international construction project management in the UK, which I completed with distinction. I did an internship at Arcadis as a student and now I work as a project lead in the real estate and project management team in the Netherlands. What drives me is being able to combine strategic thinking with practical project implementation. I advise large property investors on acquisitions and development projects and also lead multidisciplinary project teams and oversee projects from design to completion. To me, Zuidas is an inspiring place, a dynamic part of the city where ambition, innovation and urban development come together. Being passionate about real estate and the dynamic energy of Zuidas, not to mention fancy cars, I feel right at home here. It’s a place where visions are being brought to life and where the future of urban housing and working is taking shape. Just the kind of challenge that keeps me going! 41
Talent Special
QUADES, THE FERRARI OF THE RECRUITMENT WORLD
42
Helmig Heerink
Talent Special
“It’s not about the most but the best matches, with speed and reliability in perfect balance.” Quades is a recruitment agency committed to delivering speed, quality and the
centres on personal interaction. There
very best results. Founder Helmig Heerink likes to compare his Zuidas-based firm
is a great deal we can automate, but the
to a Ferrari: the ability to quickly change gears without compromising on quality is
essence is and will always be knowing
crucial in the dynamic and often demanding world of recruitment, particularly in a
and understanding people.” This is where
competitive location such as Zuidas. And that’s precisely what sets Quades apart.
Quades is different from other recruitment
They’re not only fast, but also reliable and they work exclusively with the best
agencies: as well as harnessing the tech,
candidates and most specialised knowledge in every sector.
they’re focused on the human touch that’s essential for a successful match.
Speed, quality and a
Monday. We immediately agreed to the
high-powered approach
challenge. Four of us, myself included,
The right people, top quality
“We make sure that candidates genuinely
went to work to make sure we would have
“At Quades, we’re always striving for the
match a company’s culture and its specific
everything in order for this client on time.
highest quality. We want to work with
requirements,” Helmig explains. Quades’
In the end, we not only delivered, but also
people who stand out, and that applies
rigorous approach sets it apart from other
celebrated with a weekend in Barcelona”.
both to the candidates we place and
agencies. “It’s not about supplying the
This is illustrative of how Quades works.
our own employees. Average isn’t good
most but the best matches, with speed and
“We don’t stop when the going gets tough.
enough for us; only the best will do. We
reliability in perfect balance.” In a market
If I say we will do something, we do it. No
look for individuals who bring loads of
that is continually evolving, Quades offers
excuses. Always results.” That commitment
energy and dedication to their work.
flexibility: “Recruitment is a fast-changing
to clients and candidates alike forms the
We want people who aren’t satisfied
market. Employers always want the best
bedrock of Quades’ professional culture.
with a nine-to-five job, but who truly
candidates, which means we have to
“The idea of going the extra mile isn’t just a
want to grow and reach for their full
quickly adapt to changing needs.” Quades
slogan for us, but a daily practice that sets
potential every day. Because, they make
has set up six specialised IT niches to
Quades apart from the pack.”
the difference.” In keeping with this
supply targeted expertise, for example
philosophy, Quades is keenly focused on
in IT security. “Companies are asking for
Reinventing recruitment
quality for both clients and staff, offering
increasingly specialised profiles, and we’re
using traditional methods
a workplace with plenty of challenges
catering for that with labels like Prequre
and new technologies
and inspiration for everyone employed
that enable us to supply specific demand
Helmig doesn’t hold with the traditional
there. Helmig and his team don’t just work
even faster.” Technology supports this
working methods that still guide many
hard, but always strive to be the best at
process, but Helmig underlines that “a
recruitment firms. “Those old recruitment
what they do: “Working with us, you’re
human approach has always been at the
methods, with a leather portfolio and a
always assured top quality. It’s this drive
core of our success.”
good network, don’t cut it anymore. Times
that makes Quades a unique recruitment
have changed. These days, you have to
firm, where the quest for success revolves
The extra mile
utilise the latest technologies, while also
around our clients and our employees.”
Providing added value for clients is
maintaining your craft. Quades takes a
paramount at Quades. A case in point,
hybrid approach. We use technology to
says Helmig, is “one client in Zuidas called
speed up the process, but at the core our
at 18.15 on a Friday evening, asking us to
business is about understanding people
supply three expert profiles the following
and knowing what they need. Recruitment
Text: Ruby van Oers • Photography: Roxanne Wilm
Quades Eduard van Beinumstraat 4 1077 CZ Amsterdam +31 (0) 20 309 02 65 info@quades.com www.quades.com www.quadescareers.com
43
Hello You
HELLO YOU GET TO KNOW THE DUTCH ‘On March 27, the interactive workshop Get to Know Dutch & the Dutch was hosted by Hello Zuidas & Taalcentrum VU. We gathered at the European Medicines Agency, which had exclusively opened its doors for this event. This workshop was designed for professionals (B2B) who wanted to learn the basics of Dutch and gain more confidence in small talk. In a fun and practical setting, people were introduced to essential Dutch phrases and cultural insights that will help them connect with colleagues and clients. Do you have a great idea for an event or collaboration in the field of Diversity, Equity & Inclusion? Get in touch with: elisa.schouten@hellozuidas.com (Project Manager DE&I, Hello Zuidas)’
44
Education
“ Experience a Day as a Pupil at Winford” PERSONALISED EDUCATION AT WINFORD AMSTERDAM
Claire Schirtzinger
Claire Schirtzinger has worked in education for nearly twenty years. Two years
outings, such as to Leiden University for
ago, she moved to Winford Amsterdam, a private school in Amsterdam Zuid, near
maths workshops, and also invite parents
the Zuidas. Claire says the experience there is what every child deserves: small-
to come in and share their own academic
scale education, individual attention, and truly personalised learning.
and career experiences. This gives pupils a broader picture of what’s out there.”
Small but strong
heard,” Claire explains. “Some of our
Children who wind up temporarily adrift,
“Our classes average eight pupils,” Claire
pupils struggled at their previous school,
are also given a chance to grow at Winford.
says, “which enables us to cater directly
due to challenges like dyslexia, bullying, or
“On more than one occasion, parents have
to each child’s needs. Whether a pupil has
high intellectual ability.” Here, they get the
told us: ‘I’ve got my child back.’ That’s the
difficulty with maths or is outstanding at
space to start fresh, with guidance that
best compliment imaginable.”
French: we tailor instruction to their level
truly works.” Building a strong relationship
and learning style.” Pupils do a preliminary
with parents is key: “Mentors stay in
In closing, Claire extends an invitation:
scan upon enrolling, mapping out not
regular contact, sometimes even visiting
“Children are welcome to come
only cognitive levels, but also social and
homes. And parents don’t have to wait
experience what it’s like to be a pupil
emotional dimensions. Based on that, the
for parent-teacher conferences - they can
here for a day. Entry and class levels are
school draws up a personalised action plan.
reach out anytime.”
flexible. Everyone deserves a place where they can develop into the best version of
Safety and trust
Room for talent
At Winford, safety, trust, and community
In addition to all the usual school
are essential. “For pupils to learn
subjects, Winford also offers ample scope
effectively, they must feel seen and
to explore individual talents. “We organise
Text: Romy Lange & Lucie Lange • Photography: Marjolijn Tenge
themselves.” Winford Amsterdam + 31 (0)20 573 60 20 info@winford.nl www.winford.nl
45
Business In The Spotlight
SMART BUILDINGS ARE THE FUTURE AND IT ALL STARTS HERE IN ZUIDAS
46
Ferdinand Grapperhaus
Business In The Spotlight
Ferdinand Grapperhaus on technology, sustainability and a bold approach in the property sector Zuidas is known for its stunning skyline, but the real revolution is happening inside its buildings. Next Sense, led by Ferdinand Grapperhaus, is demonstrating that technology and data are the bedrock of future-proof real estate. In conversation with us, he explains how digitalisation is not only helping to conserve energy but also supporting smarter investments, greater tenant satisfaction and a more sustainable business model. Ferdinand Grapperhaus was born and
ING, Microsoft and Chanel are already
sustainability, troubling. “Of course we
raised in Amsterdam, but his journey into
using the technology. “We are working at
want rules that are workable, but we
the property world began at TU Delft, with
150 sites for Chanel across Europe. And
shouldn’t follow the US deregulation
a degree in physics. “I got into technology
yes, whenever I’m at one of those sites, I
trend. In Europe, it’s also about
early on,” he says. His first startup focused
check in live on my phone to see how it’s
civilisation, and clear rules are part of
on energy-generating windows, but the
performing,” he says with a grin.
that.” He advocates for rules that are both
focus soon shifted to something at scale:
well-defined and geared towards long-
making building systems smarter and
The business case for sustainability
term value. “Without clear frameworks,
more energy-efficient. “Buildings account
In Grapperhaus’ view, digitalisation and
you get opportunism, and then you lose
for forty per cent of global energy use
sustainability are not costs but smart
out in the long run.”
and are often incredibly inefficient,” he
investments. “Tenants are asking for it,
says. “In Zuidas, you see buildings with
regulation is increasingly demanding
Diversity as a strength
heating and cooling systems running
it and your energy bill goes down. In
Not only Next Sense’s technology is
simultaneously, which is such a waste.
essence, you pay us out of the savings,” he
pioneering, so is its company culture.
Smart software lets you optimise those
says. “For property leaders, the question
“We’ve got a team of forty people from
systems and save a lot of money.”
is no longer whether to invest in data, but
more than twenty countries and a nearly
how soon.”
even split between men and women,” he
From data to action
adds proudly. “Diversity isn’t just an HR
Next Sense was launched in 2024
Even so, he notes that not everyone is
following the merger of his Delft-based
ready to take this step. “Those leading
startup with Edge Next. The company
the way view data as an asset, not an
If this sounds like your kind of place,
has grown rapidly since then, with
obligation, and can consequently make
they’re currently hiring. “We’re seeking
forty employees and projects in twenty
better financial decisions as well as stay
people who are driven to make impact
countries. The key? Making intelligent
ahead in an evolving market.”
and understand that the future of real
use of data. “We build a digital replica
estate starts now.”
of a building – a digital twin – and use
A critical look at deregulation
it to reduce energy use and improve
Grapperhaus has equally strong views
comfort,” Grapperhaus explains. “We’re
on European policy. He calls the
basically our clients’ outsourced smart
recent relaxation of CSRD regulations,
building team.” Big names such as Edge,
requiring fewer companies to report on
Text: Romy Lange • Photography: Roxanne Wilm
slogan for us but essential for innovation.”
Want to learn more or become part of Next Sense? Check out next-sense.homerun.co Next Sense hello@next-sense.com www.next-sense.com
47
Legal
48
Legal
LEGAL
CMS: deal structures shift to favour buyers The European mergers and acquisitions market showed itself to be resilient in 2024. According to CMS law firm’s European M&A Study, last year saw the market shift towards a buyer-friendly deal structure. CMS reports an increased popularity of
are accelerating not only the transaction
purchase price adjustments (PPA) and
process, but also offering new methods to
earn-outs, particularly in sectors sensitive
identify and manage risks. Though use of
to political changes, such as energy and
these technologies is still limited at present,
tech. At the same time, there was an eight
CMS predicts their influence will grow as
per cent increase in adoption of W&I
more companies realise the benefits.
insurance, providing buyer protection, signalling broader acceptance and
Resilient sectors
declining premiums, especially in medium
In a press release, CMS Corporate/M&A
and large transactions.
Group head Louise Wallace underlined the importance of M&A strategy, stating
Limiting risks
that this latest study offers insights
Buyers are also seeing more opportunities
into trends shaping the year ahead and
to limit risks. Material adverse change
gives clients the tools to confidently
(MAC) clauses are being used more
navigate complex situations. According
frequently and buyers are demanding
to Roman Tarlavski, CMS Corporate/M&A
extended limitation periods for warranty
partner in Amsterdam, current market
claims. Despite these shifts, ESG and AI
dynamics are creating opportunities for
factors continue to play a relatively limited
companies in resilient sectors, such as
role in M&A practice.
technology, industry and healthcare. With improvements in debt markets and
Source: advocatie.nl
Aside from these trends, CMS also notes
stabilisation of M&A flows, it remains up
that technology is playing an increasingly
to buyers to adapt to an ever-changing
important role in the M&A process. AI-based
market. Strategic flexibility and awareness
due diligence solutions and other digital tools
of regulatory risks will remain crucial.
49
📍 Welcome to the Zuidas!
A week full of meetings, media, and memorable moments at Zuidas Publishers From office hustle to exclusive events - get a real look at what it’s like to work here.
🎥✨
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If you are looking for a school that helps your child become truly bilingual, curious, independent, with a sense of community and a love for learning – then Winford Bilingual is for you! We are a private Dutch school which offers the highest quality bilingual education in Dutch and English. Our dual immersion approach means that all subjects are taught equally in these two languages throughout the day. Our aim is for your child to be fluent in both languages, rather than just competent. We follow 3 curricula: The Dutch national curriculum, the U.K. national curriculum, and the International Primary Curriculum (IPC). With our small class sizes, two native speaking teachers per class (one teaches all subjects in Dutch, and the other all in English), and our comprehensive curricula, students have the option of choosing a Dutch or an International/English speaking Secondary School. • • • • • •
Small class sizes Mixed aged and multi-level classrooms Flexible holidays Home-made warm lunches A mix of International and Dutch students 3 locations – Amsterdam, Haarlem and The Hague
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Winford Bilingual Primary School Amsterdam Jan Luijkenstraat 29 1071 CK Amsterdam +31 (0)20 - 751 66 50 Den Haag Bezuidenhoutseweg 91 2594 AC Den Haag +31 (0)70 - 753 44 41 Haarlem Korte Verspronckweg 7-9 2023 BS Haarlem +31 (0)23 - 752 30 90
info@winford-bilingual.nl | winford-bilingual.nl
Business In The Spotlight
Building dreams on Curaçao
Nanne Veenstra
A tropical island, space to breath and relax, and a smart investment – all in one. This is the promise of Baia Vista, a new housing project on Curaçao. Hello Zuidas talked to Nanne Veenstra, co-founder of reBirth Development, about this special project in an unparalleled location. From the Randstad to the Antilles
collection centre, making it unique by
reBirth Development works predominantly
Curaçaoan standards. “We’re developing
in Holland’s Randstad metropolitan
some 150 to 200 homes, from apartments
region, but a contact on Curaçao
and penthouses to luxury villas, all
happened to bring the Baia Vista project
architect-designed.”
to their attention. “We saw the potential straightaway. A gorgeous, unspoilt region,
Popular with Dutch
Invest in a carefree spot in the sun
surrounded by nature, near St Joris Bay.
and Curaçaoan buyers
Making Baia Vista especially attractive, says
Instead of Mambo Beach, which everyone
There is no shortage of interest. “Half of the
Veenstra, is that “this is a safe investment.
knows, this is something new, and that
phase one units were under offer within
You have the Dutch legal system there, a
appeals to many people.”
three weeks. Our target market is Dutch
stable economy and tax benefits. Plus, we
people with ties to the island as well as
take care of the whole property letting and
Home with a bay view
Curaçaoans who live in the Netherlands and
management process for you. As well as a
Baia Vista is part of a larger 55-hectare
want to invest back in the place where their
home, you’re buying peace of mind”.
plan for a gated community with amenities
roots are. Some want to let the properties,
including a padel court, gym and waste
others are buying for retirement.”
Text: Romy Lange
Interested? Don’t wait! Check out: www.baiavista.com
51
Diversity & Inclusion
DIVERSITY & INCLUSION
COMMUNITY BUILDING AT STEPSTONE: HOW RESIDENTS ARE SHAPING LIFE IN ZUIDAS Bowien Post & Channah Osinga
Stepstone by Lieven de Key is the first social housing tower in Zuidas exclusively for young people. With a cut-off age of 28, the building is home to a diverse mix of cultural and social backgrounds. Most residents have jobs, including some part-time students, and are living on their own for the first time since leaving the parental nest. Hello Zuidas sat down with Stepstone residents and community builders Bowien Post and Channah Osinga to get their story.
52
Diversity & Inclusion
Can you both briefly introduce yourselves?
Bowien: “What’s cool is that there are loads of people
Bowien: “I am 26 years old, have lived in Stepstone here in Zuidas
from different cultures, During Ramadan, for example, we
for a year and have been a community builder since recently. I work
organised an Iftar with residents where we also invited
in childcare at a place nearby, so it’s great location-wise. Growing
people who hadn’t fasted. Obviously, that’s great for
up, I lived in Buitenveldert, so I already knew the area somewhat.”
building connections. And then New Year’s Eve was lots of fun, with loads of residents coming up to the roof to enjoy
Channah: “I am also 26 and have also lived here from the
the amazing view and fireworks.”
beginning, so around a year now. And I also recently became a community builder. I have lived in Amsterdam all my life. Before
Stepstone has been nominated for the
this, I lived in Staatsliedenbuurt, also in a Lieven de Key student
AAP Amsterdam architecture award.
residential building in town. But I had to leave after finishing
What do you particularly like about Stepstone?
uni. Now I work at VU Amsterdam, doing doctoral research on
Bowien: “Well, the location is perfect, of course. The Noord/
dementia. The location is ideal, just a short walk to work.”
Zuid route gets you anywhere in the city in a flash. And also the building amenities, like the lounge, but also the very deliberate
Can you explain what a community builder does?
choice of eco-friendly materials and the greenery everywhere.
Bowien: “We’re the community and building go-tos for any
The huge roof terrace with fitness equipment. They’ve thought of
issues that arise. We’re in touch with the building manager, but
literally everything. I feel very much at home here.”
mostly we organise activities. We also keep in touch with the municipality. Above all, our role is about fostering social cohesion.
Channah: “Yes, and despite it being social housing, they
We organise fun activities, so people can get to know each other.”
kept the whole luxury vibe of Amsterdam Zuid in mind.”
Channah: “Most places here are one-person units. You live
What do you think of Zuidas as a neighbourhood?
in a building with lots of people, so you can still feel socially
What do you get out of it?
connected, and that’s our job as community builders: to create
Channah: “It feels a bit like the Manhattan of Amsterdam.
those connections. To make it fun for all the young people living
There’s just so much going on. I live on the 20th floor and when
here. Before this, I lived in a place with no community-building
I’m watching TV in my living room and look out the window,
and didn’t even know who my neighbours were.”
there’s a 24-hour show with the motorway and aeroplanes going by. It’s amazing to see. The area is still very much under development with new stuff cropping up all the time. The only
What do you know about the residential makeup? Is it mostly
thing I miss is a local bakery.”
students, professionals, internationals…? Channah: “Most have jobs, I think. In fact, I don’t think
Bowien: “Even though it’s not finished yet, it’s really buzzing for
you can live here as a full-time student. But some are still
sure! It would be nice though if more places were open at the
studying part-time. Most are between 23 and 28, so basically
weekend. But I think that’s just a matter of time. We’re hoping to
just starting their careers. And I think a large share are from
organise something with our next-door neighbours at The Pulse
Amsterdam, plus some internationals.”
of Amsterdam sometime soon.”
Text: Elisa Schouten • Photography: Roxanne Wilm
53
Open! We are now
See you soon on our terrace
Amste
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www.amstelboathouse.nl
23
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Hello Zuidas
Hospitality & Retail session:
SUCCESSFUL MEETING AT FIREBIRD BAR
The mood was vivacious, the view of the Zuidas skyline impressive and the
And Peter van Vogelpoel and Joost
discussions germane at the Hospitality & Retail session hosted by Hello Zuidas
van der Werf wrapped up, by offering a
at the Firebird Bar in Tower Ten on 31 March. Business owners, policymakers and
sneak peek at Cinema The Pulse: a new
hospitality experts gathered to catch up on the latest developments in the district.
800-seat venue with innovative CinemaOn-Demand theatres, where private
Maarten van Ettekoven and Marcel Floor,
hospitality industry association
screenings can be booked starting from
area managers for Zuidasdok, kicked off
underlined the need for balance:
just €100. The focus will be on art house
the event, filling members in on how the
“We need rules, but not based on
and crossover films, alongside some
large-scale works will impact the living
extremes.” The new policy will take
major titles like James Bond and Harry
environment and create opportunities to
effect from 2026.
Potter. The cinema is slated to open a
ally with area-based businesses. “We have
month from now. Hello Zuidas members
been neighbours for ten years, and good
Other speakers included Luuk
are invited to enjoy an exclusive sneak
community relationships can lead to great
Appelman on the amendment of the
preview on 10 June.
initiatives,” Floor said.
municipal events policy, which will incorporate wishes expressed by
Got an idea for our next meeting?
Another topic that came up was
the Zuidas community and applies
Get in touch with Hospitality & Retail
Amsterdam’s municipal hospitality policy.
specifically to Zuidplein, Gershwinplein
Platform Chair Gordana Todorovic at
Eveline Doornhegge of the KHN national
and Gustav Mahlerplein.
news@hellozuidas.com.
Text: Gordana Todorovic • Photography: Romy Lange
55
Mobility
MOBILITY
Amsterdam-Haarlemmermeer public transport project:
investing in tomorrow’s mobility
Zuidas is developing at a rapid pace. Expansion of housing, offices and amenities, plus road works and the renovation of Amsterdam Zuid station, are all impinging on area access. The Amsterdam-Haarlemmermeer public transport (OVAH) project is looking ahead and exploring five alternative scenarios for a new high-quality public transport service, connecting Amsterdam Zuid, Schiphol Airport and Hoofddorp. Marja Ruigrok, alderman in Haarlemmermeer and vice chair of the Amsterdam Transport Region, and Arend van Dijk, project director of the OVAH MIRT (Dutch national planning framework) exploration, say: “This project is imperative to keep the area accessible going forward, both locally and nationally. As well as relieving rail congestion and improving safety, the new service will also create opportunities for housing, international rail Marja Ruigrok & Arend van Dijk
traffic and sustainable mobility.” Imperatives for a new transport link Marja calls the project essential: “Passengers volumes are growing. Public transport needs to be a reliable alternative to car travel, but the Schiphol railway
56
Mobility
tunnel has become an overcrowded and
and continuing to Hoofddorp. Another two
steps, including permit applications and
vulnerable bottleneck. A new service like a
are for trains, with either a short or long
route-mapping. Marja adds, “We’re also
metro line would increase railway capacity
tunnel from Amsterdam Central station to
talking with area residents, businesses and
for commuters, international trains
Hoofddorp. The last scenario is for a rapid
travellers, as is required for a project of this
and housing.” Underscoring the wider
transit bus network, branching out across
scope.”
interest, Arend explains: “By definition,
the region. Ready for the future
the development of existing urban areas generates demand for transportation,
From exploration to selection
The OVAH project is about more than
because people need to get from A to B.
The OVAH project is a public-private
solving a bottleneck. It’s also symbolic
When you add functions somewhere, it
partnership, involving additional
of progress and development through
creates demand for people to travel there
stakeholders. Arend: “We did a
investment in a strong, safe, future-ready
and back. The transport network has to be
comprehensive inventory of potential
transit network. Marja: “If we do nothing,
able to cope with that demand.”
solutions first and from those, selected five
the whole system will jam up. By investing
promising options, which we’re currently
in smart links now, we can create space
Five promising solutions
assessing on technical, financial and
for people, for housing and for sustainable
Five different scenarios are currently being
environmental effects. We’ll select the best
mobility.” Arend says now is the time to
explored in the OVAH project’s MIRT phase.
option to take to the drawing board at the
take that step: “The alternative we choose
Two involve metro links: one a largely
end of the year.” Only after this can the
will lay the basis for everything that comes
aboveground extension of the Noord/Zuid
actual design, calculation and preparation
after that, so we’ll be strengthening the
route to Schiphol Airport, the other an
work begin. The MIRT exploration thus lays
network not only for Zuidas. But for the
underground service, stopping at Schiphol
the groundwork for all further planning
whole region and country.”
text: Ilana Schmidt • Photography: Ode Eshuis
57
Memo Board
MEMO BOARD
EXCLUSIVE NOBU RESIDENCES PARK MEADOWS COMING TO AMSTERDAM! BREEVAST has partnered with Nobu Hospitality to develop an exclusive new project in Amsterdam-Zuid: Nobu Residences Park Meadows. This international luxury concept pioneered by chef Nobu Matsuhisa, actor Robert De Niro and producer Meir Teper fuses a Nobu Restaurant with high-end private residences for purchase and rental, complete with hotel amenities and 24-hour services.
Help redesign Beatrixpark shelter In summer 2025, Beatrixpark in Zuidas will be opening a
temporary shelter for a hundred Ukrainian refugees in the former Convict premises. The Care4Good Foundation will oversee furnishing and is calling for furniture, accessories and volunteers. Got spare furniture, lamps, crockery or plants in good condition? Donate them for this good cause! The foundation is also looking for people to lend a hand with sorting, setup and moving in during the period from 19 May through 6 June 2025. Want to help? To donate, contact: Esther te Pas, esther@care4good.nl To volunteer, contact: Linda de Ridder, linda@care4good.nl
58
Memo Board
ZUIDAS BUSINESS BOXING 2025: AN EVENING OF STRENGTH AND STYLE On Saturday 24 May 2025, Amsterdam’s Apollohal was transformed into the stage for Zuidas Business Boxing Part V, “The Golden Edition.” After four months of intense preparation, ambitious professionals stepped into the ring for an unforgettable boxing experience.Guided by the energetic presentation of Jeroen Post and three-time K1 World Champion Remy Bonjasky, the bouts were judged by an expert panel consisting of Thom Harinck, Ilonka Elmont and Bert Kops. The evening brought together athletic performance and stylish entertainment, as participants pushed their physical limits while raising funds for a charitable cause.
SEE BEHIND THE SCENES OF ZUIDAS PUBLISHERS LUNCHTIME ‘PICK-ME-UP’:
TEAMING UP FOR A CLEANER COMMUNITY Recycle Valley and Stichting Duurzame Innovatie are organising Canal Cleanups across the Netherlands. Their scheme for companies (called Lunch voor een Prikkie) has teams go out during their lunch breaks to collect litter under the enthusiastic supervision of a ‘rubbish
Always been curious about what’s happening
collector’. Everything is provided, from tools to rubbish removal, so participants can devote
inside the offices of Zuidas Publishers? Now
their efforts to a cleaner community. To join, send an email to info@recyclevalley.nl.
you can find out – by following our weekly vlog. From interviews and editorial meetings to the dynamics of Zuidas, we’ve got you covered. Nothing stiff or stuffy, just a fun and candid look at our daily work. Don’t miss this unique front-row seat to all that’s happening at Zuidas Publishers. Scan the QR code to check out this week’s vlog! 59
New Members
NEW MEMBERS
Hello Zuidas welcomes the following new members Arend van Dijk, project director of the OVAH MIRT
OVAH PROJECT OFFICE Number of employees: 34 Industry: Public transport The Amsterdam-Haarlemmermeer public transport (OVAH) project is focused on improving transit links between Amsterdam-Zuid and Haarlemmermeer by expanding and strengthening the city’s public transport system to cope with the growing number of inhabitants, companies and travellers. The project is exploring smart, integrated solutions to ensure longterm liveability and access in partnership with national and regional authorities.
BARENTSKRANS Number of employees: 170 Industry: Law firm BarentsKrans is an independent
NIJVEST B.V.
Dutch law firm. Their lawyers and civil-
Number of employees: 3
law notaries serve organisations and
Industry: Real estate
businesses from offices in The Hague
Based in Zuidas since the 1960s, the Nijvest family was
and Amsterdam. In the Netherlands,
among the district’s first property owners. Nijvest invests in
we say ‘Beter een goede buur dan een
commercial real estate. A prime example is The William, an
verre vriend’, meaning it’s important
office building it owns and developed in Overamstel which
to have good relationships with your
brings the energy of Zuidas to an up-and-coming area. The
neighbours. BarentsKrans values their
family also invests in projects outside the Netherlands,
neighbours and sees membership
always with a long-term view and focus on sustainable
as a great opportunity to strengthen
development, including forestry and timber.
these ties and be part of a strong network. They also don’t want to miss out on local news and events. Their team is looking forward to being inspired and exchanging knowledge in a network that values collaboration and innovation.
60
Sandra Heymans van Ravensberg, Director @ Nijvest
New Members
SOLVED NEDERLAND B.V.
DYNAMIC ENERGY TRADING
Number of employees: 19
Number of employees: 8
Industry: Real estate consultant
Industry: Environmental industry
Solved is an independent housing consultancy in Amsterdam
Dynamic Energy Trading (DET) is an Amsterdam-based energy
that helps organisations find, furnish and improve office
company specialising in intelligent forecasting and energy trading.
workspaces. They offer a full range of services including office
The company supports producers, suppliers, and consumers in
brokerage, workplace consultancy and renovation project
aligning their energy consumption and generation with market
management, all with a view to creating workplaces tailored
dynamics.Through advanced data analysis and market insights,
to each client’s organisation, budget and long-term vision. As
DET optimises sustainable energy sources (solar/wind), ensures
a wholly independent adviser, Solved only represents tenants
grid stability, and facilitates cost-effective energy trading.
and owners, never lessors, ensuring fair and transparent advice.
Clients benefit from accurate forecasts, real-time insights, and
With their knowledge of real estate, design and organisational
personalised expert advice. Whether it’s about more efficient
development, Solved seamlessly manages every step of the
energy management, cost savings, or sustainable integration –
process. Solved is a real estate consultancy specialised in
DET offers tailored solutions. The company works with a team of
modern office real estate.
specialists who provide strategic input and customised support.
AMSTERDAM EET
KAAKCHIRURGIE ZUIDAS
Industry: Catering
Number of employees: 10
Amsterdam Eet is a corporate and
Industry: Oral and maxillofacial surgery
event caterer based in Amsterdam
At Kaakchirurgie Zuidas you’re in expert hands for wisdom tooth
that delivers healthy and delicious
removal, jaw corrections, dental implants and other specialist
lunches to offices. Their varied
treatments. Based in Amsterdam-Zuid, this oral surgery clinic
menu includes salads, poké bowls,
combines advanced expertise with personal attention and short
filled rolls and hot dishes, with
waiting times. The experienced team of oral and maxillofacial
vegan and organic options available.
surgeons uses the latest techniques to ensure every procedure
Everything is freshly prepared using
is as comfortable as possible. Most treatments are covered by
local ingredients and is sustainably
basic health insurance, so you only pay your excess. Kaakchirurgie
packaged. Ordering is easy and
Zuidas offers high-quality care in a welcoming and friendly setting.
deliveries are made by electric cargo bike. They also run a delicatessen shop and offer a service tailored to customers’ requirements.
61
Meet The...
Zuidas is best known for being Amsterdam’s business district, chock-a-block with skyscrapers and scores of offices. More recently, however, the district has grown into a veritable urban neighbourhood and a great place to live and hang out. Many businesses have also discovered Zuidas, and with their arrival, the district has added a wide range of services and amenities, including shops, schools, fitness centres and places to drink and dine. Powering each of these establishments are entrepreneurs and employees with their own special, personal stories that we’re eager to share with you.
MEET THE...
TAX CONSULTANT TALENT This issue of Hello Zuidas shines a spotlight on talent. If anyone demonstrates that talent
Sroer Ali
is about more than just education and diplomas, that person is Sroer Ali. Sroer works as a tax consultant at law firm CMS. We asked him about his background, what motivates him
What motivates you to get ahead?
and the real definition of talent.
“I want to achieve my full potential. Why settle for less if I could go for more? And I
You have an impressive CV, with
Your parents fled to the Netherlands
enjoy learning. I was interested in tax law
two master’s degrees. Tell us more.
when you were a child. Did that make
and corporate law as subjects and found
“I wouldn’t necessarily call it
building a career here more difficult?
them energising. After that I just kept
‘impressive’,” says Sroer. “Plenty of
“I was only one and a half years old when
going.”
university students earn more than
my parents fled here. I spent the first seven
one master’s degree and it doesn’t say
years of my life living in a centre for asylum
Final question: what piece of advice
much – apart from the fact that they
seekers,” Sroer recalls. “You grow up in sort
would you like to give readers?
had the time and were interested to
of a parallel world, populated entirely by
“That everyone has their own challenges
pursue something more in-depth. For
other refugees. Nobody has jobs; not your
and all of them are valid. My story is
me, it was also just how things worked
parents, not your neighbours. You have no
no worse than that of someone who
out. I was already doing a second thesis
idea what ‘normal’ life looks like. It wasn’t
graduated despite a physical limitation
and thought: why not just do another
until we got housing in Rotterdam and I
or grew up in a perilous home situation.
master’s? It was purely out of interest. I
started attending a Dutch primary school,
Talent isn’t about where you come from,
wasn’t out to rack up degrees.”
that I discovered other realities.”
but what you do with it.”
62
Text: Sophia Etmans • Photography: Roxanne Wilm
MEMBERS
MAY 2025
01. ABN AMRO 63. De Japanner 02. Accendium 64. Deloitte 03. Accenture 65. De Kredieter 04. À Deauville 66. De Pizzabakkers | Zuidas 05. Acre 67. De Thomas 06. Adhoc Horecamakelaars 68. De Uitsmijter 07. AFC 69. Dentons 08. AkzoNobel 70. Dickys Grand Cafe 09. Albert Heijn 71. Ditt Officemakers 10. Albert Heijn Parnassusweg 72. Doctor Feelgood 11. Alpha Security 73. Donkey Republic 12. amsterdam inbusiness 74. Doppio Espresso Amsterdam Zuidas 13. Amsterdam UMC 75. Dynamic Energy Trading 14. Amsterdam Eet 76. Eden McCallum 15. Amsterdamse Bos 77. Edge Technologies 16. Arcadis 78. Eefje Voogd Makelaardij 17. Arnold & Siedsma 79. Element Amsterdam 18. ARTZUID 80. Enterprise Netherlands 19. Asunaro Holland Interplan 81. EMA (European Medicines Agency) 20. Avenue Services 82. Expat Center 21. Avis Budget Autoverhuur 83. EY 22. Awa Prenilla 84. Fam. Advocaten 23. Axpo Solutions AG 85. Ferilli’s Specialità UpTown 24. BACK FOOD 86. Financial Offices 25. Bagels & Beans 87. Firebird Bar WTC 26. Baker McKenzie 88. Flexform Amsterdam 27. Bar Boele 89. FLOW Real Estate 28. BarentsKrans 90. Fornet International B.V. 29. Bar Valdi 91. Frans Otten Stadion 30. Being Development 92. Freshfields Bruckhaus Deringer 31. Betaalvereniging Nederland 93. Fris Makelaars 32. BNP Parisbas Real Estate 94. Frits Friday 33. Boeren van Amstel 95. FSB Beveiliging 34. Bolenius 96. FYEO 35. Boontje Advocaten 97. Gelderlandplein 36. Bouwens& 98. G&S& 37. Bouwinvest 99. Gerrit Rietveld Academie 38. Boyden Global Executive Search 100. Goede Doelen Loterijen 39. BPD 101. Grand Café LIVING 40. Brasserie Lucy 102. Grand Café Mahler 41. Breevast 103. Grand Prix Copyrette Printing & Design 42. BREIKERS 104. Greenberg Nielsen 43. Bright Digital 105. Greenberg Traurig 44. Broersma Nieuwbouw 106. Green Business Club Zuidas 45. Bundel.it 107. TWENTYSIX 46. Café Sien 108. Greenwheels 47. Cboe Clear Europe N.V. 109. Gustavino 48. CBRE B.V. 110. GVB 49. Changing Dishes 111. Hasta La Vista Baby 50. Cinema The Pulse 112. Heidrick & Struggles 51. Clubsportive 113. Het Zwarte Fietsenplan 52. CMS 114. HIND cooking 53. Coffee & Coconuts 115. HOFF Amsterdam 54. Cognito 116. Hotel & Wellness Zuiver 55. Commonwealth Bank of Australia (Europe) 117. Hourglass 56. Corporate Housing Factory 118. House of Sports 57. Cosmo Hairstyling 119. Houthoff 58. Crossover (AM) 120. Htel Serviced Apartments 59. Crowne Plaza A’dam South 121. HVK Stevens 60. Customized Media 122. HVO Querido 61. D&B The Facility Group 123. IEF Real Estate 62. De Hypotheker 124. IMA
COLOPHON Foundation Hello Zuidas WTC Amsterdam Strawinskylaan 61 1077 XW - Amsterdam +31 (0)20 333 74 41 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.
125. InAmsterdam 187. Oranje Energie 126. Infusion Clinics 188. Ox & Bucks 127. Innside by Melia 189. Palo Alto Networks 128. In2Matrix 190. PAN Amsterdam 129. Jeroen 020 Training/Coaching 191. Pancakes Amsterdam 130. Kaakchirurgie Zuidas 192. Papa’s Loft House 131. Kindercampus Zuidas 193. Partou Kinderopvang 132. KNAP Makelaardij 194. Peak Development 133. König + Neurath (Nederland) A.G. 195. Philips 134. Kraft Heinz 196. Pleo 135. KRNWTR+ 197. Poké Perfect 136. Lapeek 198. Premier Suites Plus Amsterdam 137. Lazzoni 199. Projectorganisatie OVAH 138. Leafcloud 200. Projectorganisatie Zuidasdok 139. Leger des Heils 201. Property NL B.V. 140. Le Grand George 202. Provast 141. Lexence 203. Q-Park Nederland 142. Lieven de Key 204. RAI Amsterdam 143. Limon 205. Regus 144. Lindenhoff 206. Renessence 145. Lockerpoint 207. Restaurant Showw 146. Loyens & Loeff 208. Restaurant Het Bosch 147. Luke Recruitment 209. RGA International Reinsurance 148. Lunshof Makelaardij 210. Rialto 149. Lyon Office Support 211. Rivers 150. Maarsen Groep Beheer B.V. 212. Rob Peetoom 151. Magazine-Masters.nl 213. Robert Clinics 152. Manhattan Bar 214. Robert Walters 153. Market 33 215. Roland Berger 154. MBO College Zuid 216. Rosarium 155. Miele X 217. Rosso Pizza Bar 156. Molteni&C|Dada Amsterdam Flagship Store 218. Russell Investments 157. MOST 219. Russell Reynolds Associates 158. Move Amsterdam 220. Sabic 159. Multicopy Amsterdam Centrum 221. Salsa Shop 160. MyoReset 222. Salsa Zuidas 161. MyWheels 223. Savills Amsterdam 162. NatWest Markets 224. Season-Flowers 163. NDI ICT Solutions 225. Securitas 164. Nederlandse Ver. van Banken 226. Selva 165. Nedstede Real Estate 227. Shinyu Body & Mind 166. NewGround Law 228. Simmons & Simmons LLP 167. NH Amsterdam Zuid 229. Sixt 168. nhow Amsterdam RAI 230. Smartphone Citywalk Zuidas 169. Nicolaas Lyceum 231. Solved 170. Niezink Finance 232. Sonora 171. Nijvest B.V. 233. SOS Kinderdorpen 172. Nineyards Law 234. Soupenzo 173. Nino’s Surinam Food 235. Specialists in Security 174. nlmtd 236. STACH 175. Norton Rose Fulbright 237. Stadsdeel Zuid 176. Novotel Amsterdam City 238. Stibbe 177. NS Stations 239. Stichting Jorisvrienden 178. Okta 240. Stichting Open The Doors 179. Oliver’s 241. Strand Zuid 180. Olympic Gym 242. Student Experience 181. Olympisch Stadion 243. Summertime 182. ONE-Dyas B.V. 244. Sushito Zuidas 183. Onemeeting.com 245. SV RAP 184. Openbare Bibliotheek Amsterdam 246. Symphony’s 185. Optiver 247. Taalcentrum - VU 186. ORAM 248. Tandartspraktijk Noordermeer
Hello Zuidas invests in trees! How we do that? Through our sponsorship for Trees for All, we plant trees that restore existing forests.
Zuidas Publishers WTC Amsterdam Strawinskylaan 151 1077 XX Amsterdam +31 (0)20 362 09 93 info@zuidaspublishers.nl www.zuidaspublishers.nl Copyright © 2025 Zuidas Publishers All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing. Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.
Editor-in-chief Editors Art Director Translation Final Editor Printed by Frequency
249. Taylor Wessing 250. Tax Consultants International 251. Taxicentrale Amsterdam (TCA) 252. The All Out 253. The Boston Consulting Group 254. The Breakfast Club 255. The Office Operators 256. The July Twenty Eight 257. The Sharing Group 258. The Upside Down Amsterdam 259. Tierra 260. TopBrewer 261. Topsport Amsterdam 262. TPEX 263. Trainmore 264. Tribes 265. Usespace 266. Urban Gym Group 267. Urban Salad 268. Use/Space 269. Vallée Amsterdam 270. Van der Valk Hotel Amsterdam Zuidas 271. Van Dijk & Ten Cate 272. Van Gool Elburg 273. Van Lanschot Kempen 274. Vascobelo 275. VEBEGO 276. Vermaat Groep 277. Vermaz 278. Vesteda 279. Victory Group 280. Vitam 281. Von Poll Real Estate 282. VondelGym 283. VORM Ontwikkeling 284. Vrije Universiteit Amsterdam 285. VU | Griffioen 286. Wagamama 287. Watersportvereniging De Koenen 288. Welcome Home 289. Wild & The Moon 290. Wineboutique & Spirits 291. WYNE Strategy & Innovation 292. Wintertaling 293. WTC Amsterdam 294. WTCafé De Blauwe Engel 295. XO Optics 296. X2X Worldwide Express 297. YET 298. YouLinq.me 299. Zadelhoff 300. Zero Zero 301. Zone2Source 302. Zuidas Apotheek 303. Zuidas Art Projects 304. Zuidas gemeente Amsterdam 305. Zuidas Markt 306. Zuidas Publishers 307. ZuidasTravel.nl
Magazine Hello Zuidas is issued by Romy Lange Ruby van Oers & Sophia Etmans Emiel Brouwers • IMAGEAU Taalcentrum-VU Ellen Josée Westrik PreVision Six times a year (bi-monthly)
Editors Romy Lange, Ruby van Oers, Sophia Etmans, Ilana Schmidt, Elisa Schouten, Gordana Todorovic, Carlo Wijers & Eduard Schaepman Photography Roxanne Wilm, Milan Hofmans & Ode Eshuis Editorial advisory board Olivier Otten, Angela Ham, Elisa Schouten, Gordana Todorovic & Ilana Schmidt
Would you like to place an ad in Hello Zuidas Magazine? Please send an e-mail to info@zuidaspublishers.nl
Thanks to Micky Hoogendijk, Kroonenberg Groep, Gelderlandplein, Enterprise Car Sharing & Rental, www.zuidasvacatures.com, YET Zuidas Run, Amsterdam Zuidas, Carlo Wijers, Eduard Schaepman, Michelle, LMTD, ARTZUID, Clubsportive, Huub Nelis, Vibe Group, Vebego, Quades, Winford Amsterdam, Next Sense, CMS, Baia Vista, reBirth Development, Winford Bilingual Primary School, Amstel Boathouse, Kaakchirurgie Zuidas, Taalcentrum VU, Sroer Ali & Greenberg Nielsen.
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