Hello Zuidas - mei/juni 2025 Editie 79

HELLOZUIDAS.COM MAY • JUNE 2025

79

MICKY HOOGENDIJK ACTRESS, PHOTOGRAPHER AND SCULPTURE ARTIST

THE POWER OF VULNERABILITY IN BRONZE

financials met Werving & Selectie Interim Uitzenden Detachering

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Preface

PREFACE

A ROUGH START, A STRONG LESSON Team Zuidas Publishers: Sophia Etmans, Ruby van Oers & Romy Lange

My first work placement at a national newspaper some 15 years ago was a total disaster. Although I did my level best every day and though ‘my’ news occasionally even made the front page, my editorial colleagues were not

Next issue [80] 30th of June 2025

impressed. They informed me that I had seriously overrated my abilities and would never earn more than minimum wage. To make matters worse, my

Glance at any newspaper and you are

work placement supervisor, whose desk stood at most ten metres from mine,

bombarded with bad news. A calm,

kept sending me inappropriate emails about my appearance, among other

contemplative breathing space can

things. When I told a colleague in the editorial department, a woman I had

provide welcome relief. ARTZUID offers

taken somewhat into my confidence, she said he had a habit of doing this and

just that. It invites you to take a stroll

brushed my story off.

during your workday or weekend, to discover sculptures among majestic trees

At home after my last day there, having

After the horrors of that first

or framed by spectacular architecture.

been in survival mode while putting on

placement, I was of course in a pretty

These artworks put you in a whole

a brave face for three months, I fell to

dark place for a while – but I bounced

different headspace, away from daily cares

pieces. For three whole months I had

back quickly. I realised that it was a

and concerns. Hello Zuidas has been a

lived in an utter viper’s nest seething with

valuable lesson and had taught me a

partner of ARTZUID since its inception.

envy, jealousy and back-biting. It was like

lot. Most notably, what I don’t want.

On 22 May, we’ll be celebrating this with

nothing I’d known or ever been confronted

Maybe this is why I am so protective

our own Zuidas opening of ARTZUID.

with before. Where I come from, people

of my own work placement students.

Want to come stroll with us?

are supportive of each other, feeling safe

Because, no one deserves a situation

is paramount and trust is reciprocated.

like that.

OLIVIER OTTEN Managing director of Hello Zuidas

This is something I always want for my daughters, too. So I wondered: was this

This issue is devoted to talent and

what working life was about? It wasn’t at

personal development. A fun topic,

all what I had expected. Fortunately, in

but also a loaded one.

my second work placement at the Dutch TV show RTL Boulevard, I was surrounded

Happy reading!

by lovely colleagues and supervisors, and

ROMY LANGE

they valued me. OK, I thought, things can

Editor-in-chief Hello Zuidas

be different.

r.lange@zuidaspublishers.nl

3

Xxx

BECAUSE WE STILL KNOW YOUR FIRST NAME AND THOSE OF YOUR COLLEAGUES

THAT’S WHY WE’RE #1

4

Index

INDEX

08

20

30

18

11

46

08 Coverstory Micky Hoogendijk 11 Hello You 12 Building the Future 14 Share #Zuidas 15 Column Eduard Schaepman 16 Got a Minute?

18 Zuidas Home Tour 20 LMTD

22 Agenda 26 ARTZUID 2025 29 Clubsportive 30 Architecture 32 Zuidas Sustainability Award 2025 34 Talent Special

48 CMS 51 Building dreams 52 Community building at Stepstone 55 Hello Zuidas 56 Mobility 58 Zuidas Memo Board 60 Hello Zuidas 62 Meet the ...

De power of vulnerability in bronze

Hello Zuidas Member Event – Grand Slam Kindercampus Zuidas to have rooftop garden with waterfalls Social Media

The power of community

What do people in Zuidas think about talent?

“A smaller home, but a richer life”

Shaping the Zuidas of tomorrow with bold vision

Hello Zuidas invests in trees!

How we do that? Through our sponsorship for Trees for All, we plant trees that restore existing forests.

Don’t miss it

Adelheid Kortekaas brings awareness into bloom Where ambition meets fitness

Crossover

Registration is now open!

Interview with Huub Nelis, MBO College Zuid 36 How Vibe Group cultivates students and starters 38 Vebego Zorgservice, team as family 40 Young talents on Zuidas 42 Quades: the Ferrari of the recruitment world 45 Experience a Day as a Pupil at Winford

46 Next Sense

Smart buildings are the future nd it all starts here

Deal structures shift to favour buyers on Curaçao

How residents are shaping life in Zuidas Hospitality & Retail session

Amsterdam-Haarlemmermeer public transport project: Investing in tomorrow’s mobility #Updates

New Members

Tax Consultant Talent

Together we make the Zuidas!

On behalf of Hello Zuidas, Zuidas Publishers releases the magazine Hello Zuidas six times a year. We distribute this magazine in a circulation of 20,000 copies in and around the Zuidas area. The aim is to promote the area and put it on the international map. We highlight various developments and engage in conversations with initiators, residents, and businesses.

5

NEW!

search. click. work.

Looking for the perfect candidate or job at the Zuidas?

WWW.ZUIDASVACATURES.COM

POWERED BY ZUIDAS PUBLISHERS

WORKING IN THE HEART OF ZUIDAS Zuidas offers a wealth of career opportunities for the ambitious professional. You can find all the latest and most inspiring job openings posted by leading Zuidas employers on www.zuidasvacatures.com. For this issue, we selected the top four job vacancies at firms that are making a difference: Vibe Group, Van Lanschot Kempen, Simmons & Simmons & Next Sense. Whether you’re just embarking on your career or ready for the next step, you’ll find a challenge here to suit you.

Private Banker

Sales Consultant

Van Lanschot Kempen provides private banking services to high-net-worth families and business owners across the Netherlands. As a Private Banker, you’ll manage and grow your own portfolio, with plenty of room for acquisition.

You’ll be a trusted adviser who engages proactively with clients on financial, fiscal and strategic matters. You know how to build strong relationships with clients and translate their wishes into tailored financial solutions.

Get started as a Sales Consultant at Vibe Group.

Build up a network of IT professionals and organisations, make perfect matches between them, develop your leadership qualities, celebrate your successes, work out with colleagues – all that’s just a regular day at the office for a Sales Consultant at Vibe Group. As a Sales Consultant in Amsterdam, you’ll be assigned to one of our four niche brands and focus on one specific field of IT expertise, staying on top of market developments while keeping your specialist knowledge up to date.

For further information, scan the QR code to visit the website.

For further information, scan the QR code to visit the website.

Candidate civil-law notary

Financial Controller

Simmons & Simmons is an international law rm with a down-to-earth, personal culture. For our Amsterdam Office are we looking for a Junior Civil-Law Notary and Senior Civil-Law Notary to join our Corporate Law and Real Estate practice groups. You will work on complex, cross-border transactions, including mergers & acquisitions, real estate deals, and financing transactions.

The Financial Controller at Next Sense is responsible for overseeing the company’s financial operations, including ensuring accurate financial reporting, budgeting and compliance with financial regulations. This post requires a detail-oriented and analytical professional who can efficiently manage financial processes and provide strategic financial insights to support decision-making. The Financial Controller works closely with the CFO and Financial Administrator to improve financial performance and drive the company’s growth objectives.

For further information, scan the QR code to visit the website.

For further information, scan the QR code to visit the website.

Coverstory

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Coverstory

THE POWER OF VULNERABILITY IN BRONZE

Micky Hoogendijk on art, enterprise and connection in Zuidas She started off as an actress, developed into an acclaimed photographer and now

How important is art in a

her monumental sculptures are a sensation in the art world. Micky Hoogendijk

business setting like Zuidas?

(born in 1970) is a multidisciplinary creative who plots her own course and has

“More than anywhere! The business

a finely tuned antenna for emotion, spatial quality and human connection.

world is mostly about efficiency and

Since the beginning of 2025, her impressive bronze statue of enmeshed figures,

results. Art cuts through that. It sparks

titled The Ones, has greeted visitors at the World Trade Center Amsterdam’s

dialogue, connection. People reveal more

Beethovenstraat entrance. The work is notable not only for its scale, but even

of themselves when we’re touched by

more so for its message: “We cannot function without each other.”

something which goes beyond work. Art is also a form of leadership in this sense.

You call yourself an enterprising artist.

in this spot, that I feel the work’s message

It appeals to our humanity, and I believe

What do you mean by this?

truly resonates. The Ones embodies

that makes all of us better people – as

“I am a fine artist, but one with a strong

both the individual and the collective.

colleagues, as leaders, as human beings.”

business instinct. Everything that I make,

Zuidas has thousands of people working

I do myself. I direct a team, arrange for

in glass towers, but ultimately everything

You’re from an artistic family,

permits, transportation, installation –

comes down to the individuals inside

so how did that shape you?

everything. So I’m a bit of a builder too,

those buildings. The soft power of this

“My grandfather was a well-known art

sometimes, for instance when putting up

sculpture forms a nice counterpart to all

dealer and I grew up surrounded by the

an eight-metre tall sculpture with six guys

those rigid lines.”

Old Masters. Art has always had not only a

and three cranes. That enterprising spirit is

financial but an emotional value for me. I

in my blood. If you don’t get the ball rolling

What do you want people to feel

believe art helps make spaces pleasant to

yourself, nothing happens.”

when they walk past The Ones?

be in aside from being an investment. But,

“I hope it elicits a little moment of

above all, it’s a life force for me. I’ve been

Your work The Ones has been

recognition and reflection. It’s a large,

through a lot in my life and my work is an

erected in Zuidas. What’s it like

heavy bronze sculpture, 900 kilograms,

outlet to translate those experiences into a

to see your work exhibited here

but at the same time has an almost

thing of beauty.”

amid all the colossal buildings?

childlike lightness. Like if a child were to

“The moment it was installed, everything

draw human figures in the air. This makes

Your work is exhibited worldwide,

clicked into place. It had been displayed

it accessible. Many people have told me

from Drenthe to Venice. What does

before in my sculpture garden at home

it touched them, which is very gratifying.

that global flight feel like for you?

in Amsterdam and even at the Venice

You needn’t ‘understand’ everything, as

“My sculptures are like my children. They

Biënnale, for seven months. But it’s here,

long as it stirs something inside of you.”

go out into the world, settle somewhere

Text: Romy Lange • Photography: Roxanne Wilm • Hair & make-up: Madelon, Rob Peetoom Zuidas

9

Coverstory

or relocate to a new location. It’s a very special feeling. And what’s beautiful is: so far, they work everywhere. So that speaks of the universal power of this work. The figures have no colour, no gender, no nationality. Anyone can identify with them.”

This issue of Hello Zuidas is about talent. How would you characterise your talent?

“For me, it’s all about intuition, having the courage to trust your gut. Everything I make springs from a sort of ‘unconscious lake’, as I call it, somewhere between dream and daydream. I’ve always been driven to tell stories, be it through acting, photography or sculpture. My talent is rooted in sensing undercurrents and translating them into something tangible. But you also need vision, and most of all perseverance. And a little boldness helps too; my mum always said ‘fortune favours the bold’.”

Lastly, what is your wish for Zuidas on the art and culture front?

“More space, literally and figuratively.

I think Zuidas is a place with massive potential for integrating art into everyday life. It needn’t always be big and complex.

Sometimes it’s the small things that can shift your perspective, reset your thinking.

I hope companies will come to see that art isn’t just something to gaze at, but also something with the ability to connect, enrich and advance. Not only in the moment, but for the generation after you.”

American magazine Forbes recently published a piece about Micky’s sculpture outside the World Trade Center Amsterdam.

You can read the full article here:

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Hello You

HELLO YOU GRAND SLAM The first-ever edition of the Hello Zuidas Grand Slam was held on 10 April. Twenty Zuidas-based companies faced off at The All Out in a fun, high-octane competition.

The members-only evening featured tests of skill in karaoke, interactive darts, shuffle-board, traditional Dutch sjoelen and other games. Afterwards there was plenty of time to catch up over drinks at the bar. The winning team got to take home not only the coveted Grand Slam Trophy, but fabulous prizes as well. The evening was a smashing success!

11

Building The Future

BUILDING THE FUTURE

Kindercampus Zuidas to have rooftop garden with waterfalls The construction of brand-new accommodation for the Kindercampus Zuidas is

Gerald Prins from construction firm De

proceeding at pace. The building in the new Ravel residential district is now almost

Geus Bouw. ‘This is not so much because

watertight and this week will see the contractor begin the finishing work on the

of the structure itself, as due to the details

interior and exterior.

in the finishing.’

Above the still barren stretch of sand

quite remarkable progress – the very first

Waterfalls

where the new Ravel residential district is

foundation piles for this primary school

To demonstrate his point, Prins points

to be developed, the new Kindercampus

were driven into the ground less than a

at the two water-storing roofs (retention

Zuidas has recently begun to appear. With

year ago. ‘The building is not permitted

roofs) that will be right on top of the

a modest four floors, the building reached

to be particularly tall and its construction

building. The roofs consist of crates

its highest point in February 2025. That is

is really quite challenging’, says foreman

connected together in a chain to collect

Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 50 65 contact@zuidas.nl www.zuidas.nl Follow on zuidas @zuidasamsterdam @zuidasamsterdam

12

Building The Future

rainwater and drain it away gradually.

allowed to freeze when the temperature

says Prins. ‘Remember, we’re building

‘The water collected will flow to the roof

gets below zero – something that tends

right next to the existing Kindercampus

of the lower floor via two waterfalls on the

to happen with very hard stone. We’re

building (the new school is just a few

façade’, he shows us as we are standing

currently considering to use granite.’

hundred metres to the west, Ed.). And, on

on top of the building. ‘On that lower floor,

the other side, work recently started on

there’ll be a large rooftop garden through

Screed floors, internal walls, glass

the construction of the Ravelly residential

which the water will flow like a brook.

As we tour the building, the final touches

tower. Putting a large crane here is not easy

It will then drain away into the school

are being put to the roof covering. It will

to do. Just like anywhere else in Zuidas,

garden on the ground floor.’

soon be possible to start adding the water

it’s a question of careful manoeuvring and

storage units and solar panels. But that is

coming up with creative solutions.’

Special rooftop garden

not all. Prins: ‘The building is more or less

We previously reported about this

watertight. This week (March 2025), we’re

Kindercampus in Ravel

rooftop garden, which is also referred

starting on the finishing work. All of the

The Kindercampus Zuidas is a primary

to as the green workshop (‘het

pipes for the underfloor heating on the

school and childcare centre (soon with

groene atelier’). The garden is set to

ground floor are in position and we’ll soon

after-school facilities) in the car-free

be the jewel in the crown for the new

begin to pour the cement screed floors.

residential district Ravel. Over the

Kindercampus Zuidas building. It will

But we also have to fit the interior walls

coming years, 1,350 homes will be built

be an educational roof terrace with a

and do the glazing.’ This month, work will

here, mainly for families: 40% social

vegetable garden for teaching purposes.

also begin applying the sand-coloured

rent, 40% mid-market rent and 20%

‘Those waterfalls from the collected

brick façade.

owner-occupied. Located between the

rainwater are quite extraordinary: you

AFC pitches and De Boelelaan, the new

won’t see anything like them anywhere

Creative construction

building was designed by RAU architects

else’, says Prins. ‘But things like that

You might imagine that building on

for OOadA. HEVO oversees construction

also require creativity. You need to

such an expansive flat area would also

management, MAAK space is the

have pretty hard stone for the water to

have numerous (logistical) advantages,

landscape architect, and De Geus Bouw is

flow across, nit cannot be too porous.

especially when you compare the site with

the contractor. Completion is expected in

At the same time, the water cannot be

other places in Zuidas. ‘Don’t be fooled’,

October 2025.

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Social Media

SOCIAL MEDIA

@Florentinekaatee walking the dog

@lienekeoostendorp

@kdv_dekleinstereus

Architecture workshop... @martinknipfotografie the Valley North tower...

@hotelamsterdamzuidas @kaakchirurgiezuidas @mahler1.amsterdam

& @doktorpolsbroek

@laure.dierckx

...brings work, life and

•George•

community together...

@pimbakkerfotografie

@visserensmitbouw houtbouw The Cube...

@merkelbachschool

Let’s have dinner together

For employees of companies who are

Download the Hello Zuidas City App

hellozuidas

member of Hello Zuidas, it is possible to

Hello Zuidas has an app that allows you

@hellozuidas

join our LinkedIn group or link as a contact.

to flip through all the Zuidas news!

Follow

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@restaurantgustavino

Column

COLUMN

THE POWER OF COMMUNITY For people with sedentary office jobs in Amsterdam’s Zuidas, staying active and socially connected is vital. Long days seated at our desks are a recipe for stress and inactivity, and this makes a strong community invaluable.As an entrepreneur, I know the importance of keeping fit. The fact that my work demands so much energy and focus is also the reason why it’s so essential to make time to unwind and exercise. This is exactly what I found at the Moeke Spijkstra Wielerclub.

This cycling club has more than 200 members – professionals and entrepreneurs – many of whom work in Zuidas. We share not only a passion for cycling, but also an ambition to work hard and achieve success. Yet, what makes Moeke truly special, is the bond between members. When we get on our bicycles each week, it’s not just about racking up miles, but above all, it’s about being together. During our rides we share experiences, trade ideas and occasionally even talk business. And afterwards we have a coffee, laugh at each other’s stories and feel the power of true connection.

Another thing that makes Moeke so valuable is that it’s a way to team up to support worthy causes. Such as ‘the Hollandse 100’, a duathlon pairing a 10 km skate with a 90 km cycle, in which we helped to raise more than €38,000 to fund the fight against lymphoma. This testifies that Moeke is not only a sport club, but also a social club that gives back to society. The Moeke Spijkstra Wielerclub is proof that fitness is about more than exercise alone: it’s about having fun together, motivating each other and making a difference for others. And it is this, on our bikes and in life, that keeps us powering ahead.

Eduard Schaepman is a serial entrepreneur who provides weekly advice on BNR Radio, where he is also a member of the Entrepreneurs Panel. With a background in business development and change management, he has held key positions at companies such as Tribes, Chalet Group, Regus, Fortis, Robeco, and Bank Mees & Hope. His career is defined by entrepreneurship, innovation, and organizational behavior. Schaepman is dedicated to enhancing productivity and flexibility in modern work environments. As a speaker and writer, he actively shares his passion for nomadic working and forward-thinking business models.

15

Hello People

HELLO PEOPLE

GOT A MINUTE?

In this edition of Hello Zuidas magazine, we shine a special spotlight on the theme of talent. What do people on the Zuidas think about talent? We often think of talent as something you’re born with – a natural ability or gift. But talent is so much more than that. It’s also the willingness to learn, the drive to keep developing yourself, and the courage to seize opportunities with both hands. In a dynamic environment like the Zuidas, where ambition and expertise come together, we asked ourselves: what truly drives talent? How do you recognize it, how can you nurture it – and what can you do to help it grow even further?

Anette van Beeren NS employee “What I wish I’d done differently, in hindsight, is make more time for myself. I always worked very hard – basically eight days a week. Now that I’m a bit older, I think I should have done things differently, and done more what I enjoy in my spare time. Having always worked so hard also gave me a lot, but looking back, I spent all my time working and didn’t enjoy my friends, spare time and family enough. So, my advice would definitely be: make sure to have enough time for yourself. Do stuff you enjoy. You can always work later. But it felt really important to me at the time. I still work a lot, but not as much as before. Now it’s 36 hours, tops.”

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Hello People

Timothy Oroh Sales professional “To someone just starting their career, I would say: keep dreaming big and overestimate yourself. You’ll discover your limits soon enough. Never underestimate yourself and never try to reason out what your real limits are. Never let the external world confine you. My own valuable talent is an ability to maintain a certain degree of focus and really take care that my internal dialogue is sound. And to never let negative thoughts intrude.”

Luke Mackie Strategic operations manager at Valenture Institute “My advice would be to actively listen to people. I recently started a new job in customer service and training. I’ve learnt that, in the training world, there’s a distinction between saying ‘I have conveyed something’ and asking ‘Have people actually learned something?’ I spent my first week working on truly listening and understanding whether people have learned something. What I’d also advise younger talents is: be honest with yourself. Never do anything just because you think it expected of you. It’s good to embrace your insecurities, to let yourself be as you are, to fail and to discover what actually suits you. You’ll get there in the end.”

Francisco Etayo Experienced senior consultant at Management Solutions “What I would like to tell young professionals is to pro-actively pursue opportunities beyond the tasks they’re originally assigned. For instance, by actively participating in meetings or looking over the shoulders of management.

I realised that I’m naturally inclined to keep myself in the background, but now I’ve seen how much value there is in demonstrating visible involvement and initiative.

That’s something I had to grow into and want to continue developing.”

Text: Sophia Etmans • Photography: Roxanne Wilm

17

Zuidas Home Tour

ZUIDAS HOME TOUR

“A smaller home, but a richer life.”

After divorcing from her husband nine years ago, Michelle went to live in Amsterdam-West. Eventually she decided to trade in her spacious home for a cosy, light-filled flat in the Xavier building on Gustav Mahlerlaan, where she’s also closer to her daughter, who lives on Stadionweg. Michelle’s days are occupied giving chair yoga classes to seniors at the Alzheimer’s café, helping her daughter in her cabinet shop and leading a busy social and active life, together with her faithful pooch Jothem.

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Michelle lives in Xavier building

Zuidas Home Tour

Can you tell us something

She travelled to Lamu in Kenya, where she

What do you hope the

about yourself? What do you do,

established two girls’ schools and stayed

future will bring Zuidas?

and what brought you to Zuidas?

three months to recentre. “Suddenly, I was

“I’d like to help think about ways to

“After I got divorced nine years ago, I

no longer the wife of, the mother of, the

make the neighbourhood more lively,

moved into an apartment in Amsterdam-

entrepreneur. It was hard to digest. You

particularly for people who live here,

West, just opposite the complexity centre.

have to reinvent yourself from scratch.”

not just those working here. So, more contact among residents. There are

It was a nice place, but the rent kept going up, until eventually I was paying nearly

What is your favourite spot at home?

loads of expats here. I think half the

2,000 euros a month. That’s when this

“I don’t actually spend much time at

apartment complex is expats. There’s

place in Xavier opened up. Only, it was

home. But as soon as the weather turns

nothing wrong with that, but it makes

quite a bit smaller: I went from 105 m² to

nice, I’m always outside. It’s lovely to sit on

a difference. In the lift, say, the news

67 m². So my sofa, cupboard and table are

the balcony with my laptop. And I sit at my

is in English. I think it would be nice

actually far too big.”

table a lot, but you’ll rarely find me on the

if the neighbourhood were more

sofa. I’m not much of a lounger.”

connected. Restaurant Limon is another place I like and does a lot

Michelle used to work in education and built up a successful crèche in Almere. “We

What spot in Zuidas

ran a large day care organisation. After we

do you visit most often?

split up, my ex and I tried to keep it going

“I love walking my dog in Beatrixpark. I

Do you plan to stay here for good?

for another year, but couldn’t make it

also go to the Zuidas market every week

“For now, it’s lovely. But who knows,

work. I sold my share and found myself at a

– it’s the highlight of my week. They’ve

maybe one day a little house with

crossroads, having to decide: what next?”

really got great stuff and the people are

a garden, bench out front, like my

of that.”

nice. Everyone talks to each other. They all

daughter has on Stadionweg. The whole

The answer came in the form of a wellness

know Jothem, of course, but for me it’s a

street comes out for drinks together

plan combining her passions for yoga,

chance to get out and socialise, because I

there. I miss that neighbourhood spirit.

bridging generations and providing care.

chat with everyone.”

But I’m sure it will grow here, too.”

Text: Sophia Etmans • Photography: Roxanne Wilm

19

Business In The Spotlight

LMTD: SHAPING THE ZUIDAS OF TOMORROW WITH BOLD VISION

Though a new name in town, they’re anything but inexperienced: meet

Limited space, infinite potential

Mischa Moritz, Ivo Taal and Robert Luyt. Together, they are LMTD a real estate

LMTD’s bold motto is ‘limited space,

developer with an integrated vision and urban ambition. Their current calling

infinite potential’. “Space is scarce in the

card is Mahler 1, a multifunctional, innovative and sustainable building in one

Netherlands and requirements are high,”

of the most high-profile spots in Zuidas - in the middle of Gustav Mahlerplein.

Robert explains. “There are sustainability

They are developing the 25,500 m2 for the owner Icon Real Estate, part of

ambitions, regulations, nitrogen, net

Victory Group. Mahler 1 constitutes phase one of the transformation of the

congestion, et cetera. However, instead of

ABN AMRO-complex.

constraints, we see these as opportunities to design smarter.” It’s not just about physical

The value of complexity

our strength. Our different personalities

aspect, Ivo adds, “but also about the

“We worked together on complex urban

and perspectives create a dynamic that

challenges developers face. That complexity

projects for many years,” Mischa begins,

keeps us sharp. We challenge each other,

actually affords ways to create something

“and that experience lays a foundation of

complement one another, and move as

meaningful. We don’t want to create

trust: you know each other’s strengths, as

one through every stage of development.

anonymus buildings, but aim for something

well as weaknesses.” Robert adds: “Each

This is how the new generation builds real

that touches people and endures.” Mischa:

of us has a distinct role. Mischa focuses on

estate: human, forward-thinking, and truly

“We always ask ourselves: what will this

acquisitions and the big picture, I establish

collaborative. Within this process Icon RE is

development add? For users, but also to the

technical requirements and design

the perfect client for us, because while they

neighbourhood, the city and the future.”

principles through to the Preliminary

have an international footprint they have

Design phase and Ivo’s in charge of the

been actively investing in the Netherlands

Holistic design philosophy

final design and realisation.” Ivo: “We’re

for many years and we find eachother in the

LMTD aims to build a reputation for its

not carbon copies — and that’s exactly

passion for creating quality that lasts.”

holistic approach. “We bring everything

20

Business In The Spotlight

Ivo Taal, Robert Luyt and Mischa Moritz

to the table from day one: design, engineering, construction, sustainability, use,” Ivo explains. “It means better decisions, less waste and in the end a building that everyone is happy with.” It’s important to us to grasp the process, to really understand every layer. With us, you don’t only get flashy visuals, but also wellfounded decisions.

Mahler 1: bridging

It begins with listening: what does this

things.” Ivo: “We include other aspects in

home, work and leisure

neighbourhood need? How can we weave

our integral approach such as solving inner

Mahler 1 is LMTD’s first project and shows

the building into daily life, including outside

city problems such as water buffering, heat

huge promise. With extensive experience

business hours?” Robert: “We are fully

stress and adding biodiversity, but also

in the key developments of the Zuidas,

integrated with Icon RE and collaborating

public accessibility. We do research among

LMTD is now launching their inaugural

closely with the Municipality of Amsterdam,

users, residents and visitors, because it’s

project, setting the highest standard in the

who shares the same high ambitions . We

only by involving the stakeholders that

area. The building answers to the needs

are united by our focus on sustainability,

you can make something everyone can

of tomorrow, offering public amenities,

quality, ambition and drive.”

be proud of.” Summing up, Robert says,

restaurants and spaces that can be

“Mahler 1 is just the beginning. We’re driven

used for public events in the weekends.

A Zuidas for everyone

by bold ideas and a clear vision. We love

“This is a real urban challenge,” Mischa

As conceived by LMTD, Mahler 1 is more

this city and we’re here to stay.”

acknowledges. “An office building with

than a building. “We want it to act as a

public amenities, restaurants and spaces

catalyst for the further development

that can also be used for public events

of Zuidas,” Mischa explains. “A way to

on weekends.” Ivo: “We want to close

demonstrate that things can be done

the gap between residents and workers.

differently. To model another way of doing

Text: Romy Lange • Photography: Milan Hofmans

Do you have infinite potential? Let’s connect!

Send your email to potential@lmtd.space LMT Development B.V. Gustav Mahlerplein 93 Symphony Off. 22nd Floor 1082 MS Amsterdam www.lmtd.space

21

Agenda

AGENDA

MAY & JUNE 2025 EVENT (MEMBERS ONLY) 8 May 2025

ZUIDAS ACCESSIBILITY TASK FORCE @ Zuidas Information Centre The topic of this meeting is ‘connection within Zuidas and with the region’. The OVAH project team

9 May 2025

15 May 2025

will present their Amsterdam-

EMA OPEN DOOR DAY

Haarlemmermeer public transport

@ EMA – www.ema.nl

VU GRIFFIOEN NEW SEASON TICKETS ON SALE

(OV) link. Zuidasdok will provide

The European Medicines Agency (EMA)

@ VU Griffioen – www.griffioen.vu.nl/nl

an update on the new Britten

will be celebrating its 30th anniversary on

Tickets for VU Griffioen’s brand-new theatre

passageway in Amsterdam-Zuid

Friday 9 May – Europe Day – by holding

season go on sale on 15 May! Come to the

station, and we’ll take a look at

an Open Day. Hello Zuidas members are

best theatre in Zuidas to laugh with big

spatial connections between

invited to come on an exclusive guided tour

names like Micha Wertheim, Dolf Jansen

the projects and how they are

of the EMA building and take a peek behind

and Erik van Muiswinkel, discover up-and-

influencing each other in Zuidas.

the scenes of their important work.

coming musical and comedic talents, be swept away by the most beautiful dance productions or learn something at a live talk. Check out the full programme starting 7 May at griffioen.vu.nl.

18 May 2025

JAPANESE DAY @ Zuidas Botanic Garden www.botanischetuinzuidas.nl The Botanic Garden in Zuidas is once more holding its traditional Japanese Day this year. You’ll find stands galore, selling Japanese products, plus you can enjoy Japanese food, take an Ikebana workshop and try on a Japanese Kimono. Admission is free.

22

Agenda

EVENT (MEMBERS ONLY) 22 May 2025

ARTZUID

@ Club Hoff / Firebird Bar and outdoors www.artzuid.nl You are cordially invited to join us for a private guided tour of the ARTZUID sculptures on Thursday 22 May. We’ll be gathering at Club Hoff in Tower Ten of WTC and walking in groups to view various sculptures along the art route. The afternoon will close with delicious drinks and snacks. This year’s theme is ‘Enlightenment’.

21 May 2025

23-24-25 May 2025

NATIONAL ROLLATORATHON

DISCODIP FOOD FESTIVAL

@ Olympic Stadium

@ Amsterdamse Bos – www.discodip.nl

www.olympischstadion.nl

Entertainment: take a spin on our Ferris wheel, tuck into the

Calling all seniors with a walking frame! Organised

tastiest desserts, join the drag disco bingo, sing your heart out

to bring seniors together and encourage them to

at the karaoke bar and dance the night away. Food: sample

stay active and enjoy the joys of movement, the

fare you won’t find at any other food festival, from Peking

Nationale Rollatorloop is an initiative to boost the older

duck pancakes to matcha crème brûlée crepes or authentic

population’s physical fitness and resilience.

Mexican chilaquiles, Sicilian aranchi and cannoli, or the best Kentucky style fried chicken – and so much more! Drink: beer, wine (including tastings), mixed drinks and lovely cocktails. The best place to get together for Friday afternoon drinks! Get your tickets now at www.discodip.nl/tickets.

24 May 205

ZUIDAS BUSINESS BOXING @ Apollohal - www.zuidasbusinessboxing.com After four months’ preparation, the fighters are ready step into the ring for another round of the riveting boxing gala, held this year on 24 May in the Apollohal. There will also be music, with a varied line-up of artists performing and one famous name that is still under wraps! Don’t miss this fun, action-packed evening!

23

Agenda

EVENT (MEMBERS ONLY) 10 June 2025

SNEAK PREVIEW: THE PULSE OF AMSTERDAM @ The Pulse – www.thepulse.amsterdam On 10 June, Hello Zuidas members have a unique opportunity to personally experience The Pulse of Amsterdam, an innovative building in Zuidas, blending housing, working and leisure.

During this afternoon members can learn about the project from development partners and get a guided tour of the cinema, offices and restaurants in The Pulse.

12 June 2025

SUMMIT FOR FUTURE GENERATIONS @ VU Amsterdam – www.vu.nl/summit 5 & 12 June 2025

6-7-8 & 13-14-15 June 2025

On 12 June, VU Amsterdam is hosting

BUSINESS ENGLISH

BACCHUS WINEFEST

the Summit for Future Generations, an

@ Taalcentrum-VU – www.

@ Amsterdamse Bos

inspirational gathering about the United

taalcentrum-.nl/en/business-english

www.bacchuswijnfestival.nl

Nations’ Sustainable Development Goals.

English fluency is crucial in international

This annual festival in Amsterdamse

The event brings scientists, scholars,

business. Would you like to communicate

Bos brings together an array of

young people, policymakers and

more effectively with your English-

Amsterdam-based wine shops and

companies together, to exchange ideas

speaking clients? Taalcentrum-VU’s

winemakers, to present more than 300

and work on shaping a sustainable future.

language experts are here to help! Our

wines, from classic European to New

With an exciting line-up of speakers and

Business English workshop will boost your

World vintages. A variety of food and

new partnerships, it promises to be an

fluency in no time. The workshop covers

music complete the bubbly vibe.

impactful afternoon. More info and tickets:

two full days, from 9.30am to 4.30pm.

www.vu.nl/summit.

Register now!

Photography: Marieke Wijntjes.

24

Agenda

13 June 2025

YET ZUIDAS RUN @ Zuidas Amsterdam – www. yetzuidasrun.nl On 13 June 2025, the 15th edition of the Yet Zuidas Run will be held in and around Amsterdam’s iconic Zuidas district.

14 June 2025

Participants can choose between 5K and

OPEN TOWER DAY

10K runs and register individually or in

@ Zuidas Amsterdam - www.opentorendag.nl

teams with colleagues, family or friends!

In honour of the Amsterdam 750 Open Tower Day, several towers in Zuidas will be

Besides the main event, there will also be

opening their doors to the public, including Amsterdam Symphony, the OZW building,

lots going on at the festival grounds on

HOFF Amsterdam and nhow Amsterdam RAI hotel. Enjoy stunning views of the city,

George Gershwinplein, with bars, food

and while you’re here, check out the scale model of Zuidas area developments in the

trucks and a spectacular afterparty with a

information centre. This is your chance to experience Zuidas from up high!

DJ and dance floor. Don’t miss it!

17-18-19 June 2025

21 June 2025

27 June 2025

PROVADA 2025

BIRTHDAY FOREST ON THE A10

BLAUWE ENGEL SUMMER PARTY

@ RAI Amsterdam – www.rai.nl

@ A10 ring road

27 June 2025

The Netherlands’ biggest real estate

degezondestad.org/projecten/verjaardagbos

@ De Blauwe Engel

trade fair is back! In June 2025, PROVADA

On 21 June, a section of the capital’s ring

www.deblauweengel.nl

returns to RAI Amsterdam. With physical

road will be transformed for one day only

Mark your calendars: De Blauwe Engel is

stands, opportunities to network and a

into a vast forest, with 750 large trees

hosting its annual Amsterdam Summer

packed three-day programme, PROVADA

and 7,500 smaller specimens, as a gift to

Party on 27 June this year. The location

is the place to make new connections,

celebrate Amsterdam’s birthday. As well

is Zuidplein, Strawinskylaan 143, and

share knowledge and get inspired.

as this walkable Birthday Forest, the Ring

admission is free. Enjoy live acts, food,

Event will present an inspiring programme

music and dancing. Bring along your

for visitors. See you there?

family or friends and come join the party!

25

Art

ADELHEID KORTEKAAS BRINGS AWARENESS INTO BLOOM

Zuidas will be enhanced by a number of monumental sculptures this summer during ARTZUID 2025.

In Amaliapark, artist Adelheid Kortekaas is presenting four flower sculptures inviting reflection, contemplation and connection. Her work embodies the poetic message that people are like flowers, growing towards the light.

26

Art

Flora Breemer, portfolio holder for art and culture at Amsterdam Zuid District: “It is our wish to make the Zuidas a place not only for work, but also for living. A place where people don’t just pass through, but truly feel at home.

This aligns with our ambition to incorporate more art. The temporary addition of the artwork. The Ones I

by Micky Hoogendijk at the entrance of the World Trade Center Amsterdam brings this ambition to life. We are delighted that. The Ones I will remain on the Zuidas until the end of February 2026. I find it a warm and inviting artwork that challenges the sometimes overwhelming architecture of the Zuidas.”

You can read the interview with Micky about her artwork at the beginning of Adelheid & Huub Kortekaas

this edition.

Oasis of art and serenity

A universal invitation to become aware

Flourishing future

For Adelheid Kortekaas, art is about more

The symbolism of the flower is a

Adelheid is also looking towards the future.

than a visual experience. “Artists build

throughline in Adelheid’s work and that

Currently she’s working on two large

bridges. They offer different insights into

of her partner Huub Kortekaas, who

projects at her Winsen estate, De Tempelhof.

society and how people relate to each

passed away in 2023 and with whom she

One is Anima Mundi, a quiet sanctuary

other.” In Amaliapark, her aim is to carve

collaborated since 1965. Relevant as ever,

with monumental thrones, the other is The

out a quiet space in the frenetic energy

their shared message is: ‘Which Flower

Spiritual Garden, which embodies the five

of Zuidas. “We want to invite people to

are You? Life as Artwork.’ Adelheid hopes

major world religions as spiritual flowers.

pause and reflect for a moment. WE ARE

visitors will not only look, but reflect,

“We’re looking for people who share an

NATURE, part of the Greater Whole.” Her

particularly in the broader context of

affinity for our ideas, to pass on the message

work, which is based on the philosophy

Amsterdam 750: “To get you thinking

of peace to future generations. The wing

of Quantum Art, visualises the invisible.

about how you want to coexist. I see

of a butterfly can change the world! I hope

“The four flower sculptures imagine

humanity not as something separate

my art will continue contributing towards a

people as flowers in the metaphysical

from the whole, but as a co-Creator.

more peaceful world in which every human

garden of the world. The human being is

The new conscious Human – the Anima

being can flourish.”

a flower, growing from darkness towards

and the Animus – where Angel,

light. Each one is a different shape, just as

Human and Flower converge in a

every person is different. You can look and

cosmic awareness, is the bearer

decide: which flower am I?”

of Utopia.”

Text: Ruby van Oers

ARTZUID The 9th edition of the Amsterdam Sculpture Biennale ARTZUID will take place from May 21 to September 21, 2025. www.artzuid.nl

27

Business In The Spotlight

Personal trainer Cadin

From boardroom to changing room: where ambition meets fitness Whether you’re regularly on the pitch of

personal attention, this fitness club’s got

not only physically but also mentally.

a crowded stadium or just want to get

it all and it is a privilege to be able to train

They become a stronger version of

fitter for the summer, every body tells

my clients in such a professional setting.”

themselves, and that’s something you

its own story and every goal deserves

notice outside the gym as well.”

a personalised plan. Personal trainer

How do you tailor your

Cadin has been working at Clubsportive

approach to different clients?

What’s your top summer fitness tip?

for years, where he has trained the likes

“My workouts are always tailored to the

“Get personal training with a plan

of Najib Amhali, Lisandro Martínez,

individual. Similar to the targets many of

that’s tailored to you. With smart

Nicolás Tagliafico, Edson Álvarez and

my clients have in their work, I always make

and consistent workouts and good

various wives of well-known professional

sure our sessions are efficient and deliver

nutrition, you can achieve excellent

football players. But famous or not, every

results. I teach them not only what to do but,

results quickly. And remember: self-

client is equally important to Cadin.

more importantly, why. Together, we build a

confidence comes from not only how

healthy lifestyle that they can stick to.”

you look, but especially from how

What makes training at

strong and energetic you feel.”

Clubsportive unique?

How do you keep people motivated?

“Clubsportive is a high-end gym boasting

“By making every workout challenging

the newest premium equipment and an

and varied. We keep setting new goals and

inspiring vibe. From luxury facilities to

raising the bar. This helps people grow

Text: Romy Lange • Photography By Ode

Want to start working out at Clubsportive? Register now!

Clubsportive www.clubsportive.nl

29

Architecture

Located in the Kop Zuidas quarter, CROSSOVER occupies the corner of the A10 Zuid and Europaboulevard. The building accommodates an exciting mix of housing, offices and amenities. The office section was completed in May 2023 and building residents got their keys in July.

30

CROSSOVER

ARCHITECTURE

Architecture

Varied mix

of ample natural light, greenery, and

CROSSOVER has six residential levels

excellent ventilation. Another important

on one side and nine office levels on

factor was the noise from the nearby A10

the other. The two sides are connected

motorway. Any traffic noise is eliminated

by a shared ground floor, arranged in a

by the façade design and the materials

variety of social spaces and a restaurant

used. CROSSOVER has a BREEAM

Facts

Showw, which has been awarded a

Outstanding label and is Paris Proof.

Architects: Jeroen van Schooten

Michelin star, where people can gather.

and Anne van Schooten

The office section caters to a varied and

Housing for everyone

interesting mix of tenants. One of the

CROSSOVER has 120 social rental units,

building’s special features is the green

leased by housing association De Key,

120 social rental units

terraces to which tenants of each office

sixty of which are for starters and sixty for

11,834 m2 offices

level have access.

refugees with residence permits. Common

453 m2 hospitality

rooms offer spaces for residents to gather.

537 m2 social areas

of Team V Architectuur

High standards

In addition to these 120 rental units, the

The developers AM Gebiedsontwikkeling

building also includes ten studios on

Developers: AM, Equity Estate

and Equity Estate set high sustainability

the ground floor. Residents further have

Building contractor: BAM

standards for the building. Health and

outdoor spaces at their disposal, in the

wellbeing are vital – and highly relevant –

form of various planted terraces spread

For more information please visit:

elements of the design, with integration

across the building.

www.crossover-amsterdam.com

Text: zuidas.nl • Photography: Paul Starink

31

Sustainability

SUSTAINABILITY

Maurits Groen: sustainability pioneer and member of the Zuidas Sustainability Award judging panel

Winners of the Zuidas Sustainability Awards 2024

Maurits Groen

Last year Maurits Groen joined the judging panel for the

is wrong here.” The realisation lit a spark in him, and Groen

2024 Zuidas Sustainability Award. A decades-long advocate

began collecting waste paper, scrap metal and used clothing

for climate, energy and the circular economy, it’s a role that

to be recycled. “Just seven years old and I was already a

fits him perfectly. As an entrepreneur and sustainability

ragman,” he laughs. That youthful zeal evolved into a lifelong

consultant, Groen was among the architects of initiatives

commitment to sustainability.

such as WakaWaka and Kipster. His work on behalf of the award underscores his mission: sustainability must become

Social impact enterprises

the new normal.

After obtaining a degree in political science, Groen turned all his energies to sustainability. He set up a consulting firm and went

Groen developed a passion for sustainability at an early age.

into business with the aim to help commercial and government

“When I was seven, I saw a forest cleared for housing in the

organisations green their operations. Among his best-known

Brabant village where I grew up. I was really stricken,” Groen

innovations is WakaWaka, a social enterprise that develops solar

recalls. “It was like a war zone! I remember thinking: something

chargers and lamps for regions with no reliable power supply.

32

Sustainability

The company’s ‘Buy One, Give One’ model makes these products available to communities in need, including refugee camps and remote settlements.

Going green doesn’t have to cost the Earth!

Another notch on Groen’s belt is Kipster, a poultry business premised on eco- and animal-friendly egg production. “Our aim with Kipster is to make sustainable and affordable quality available to everyone,” Groen explains. “Lidl was willing to take the plunge and support our plan and is our long-term partner now. We started out with five farms in the Netherlands and four in the US, and soon we’ll be expanding in Europe. Our goal isn’t to create a poultry empire, but to show there’s another way.

That going green doesn’t have to cost the Earth!” The company’s impact is huge: a recent crowdfunding campaign raised 3.5 million euros to finance the expansion.

2025 Zuidas Sustainability Award Innovative developments

Groen will be involved in the Zuidas Sustainability Award again

Outside his business activities, Groen also works to promote

in 2025. “Zuidas has an incredible concentration of knowledge,

innovative green developments. “Leafcloud, which won the

capital and capacity. It’s a place where we can really make

2024 Zuidas Sustainability Award, is a company that stores data

sustainability the new normal, including socially. Companies can

energy-efficiently, reusing residual heat as an energy source.

make an impact by embracing circular processes and promoting

Circular initiatives like these are vital and I’d encourage everyone

inclusivity.”

in Zuidas to sign up for Leafcloud.”

According to Groen, the Netherlands offers wide scope for Another example is Dutch Climate Systems, developer of

forward-thinking, eco-conscious initiatives. “We are a knowledge

a biobased air-conditioning unit called ICECUBE. “This

economy, but also a manufacturing economy. Many innovative

revolutionary climate unit consumes eighty per cent less

projects were developed in the Netherlands and have gone on to

energy than conventional systems and is completely free of

become global names.”

harmful coolants. If you won’t do it for the climate, do it for your budget.” Also deserving mention, Groen says, are Solarge’s ultra-lightweight, circular solar panels. “These panels are easily

Groen’s tip for anyone seeking inspiration on how to

installed in Zuidas. You can even turn them into an artwork or

live greener is to check out Milieu Centraal’s website,

photograph. We tend to think sustainability is complicated, but

milieucentraal.nl (in Dutch). “And if you have a question, feel

there are so many clever solutions.”

free to call. I’ll help in any way I can.” You can reach Groen by phone on: +31 (0) 62 155 35 63.

Sustainability starts small Groen also sees potential beyond the big innovations.

Registration is now open!

“Sustainability often starts with small adjustments in day-to-day

Take part in the Zuidas Sustainability Award 2025

life. Think energy-efficient lighting, cutting down on food waste

and put your initiative in the spotlight. Scan the

or switching to bamboo toilet rolls like Bamboi’s. A revolution can

QR code for more information and to sign up.

literally start in your loo!”

Text: Gordana Todorovic • Photography: Marjolein Tenge

33

Talent Special

INTRO

TALENT SPECIAL

“Companies in Zuidas are looking for people who are smart and resourceful. We have those people walking through our doors every day.”

34

Talent Special

Huub Nelis is executive board chair of MBO College Zuid, a senior secondary vocational school on the outskirts of Zuidas, directly opposite RAI. The school enrols over 4,000 students, all working to build their skills in any of fifteen different professional training programmes, ranging from law to HRM and from fashion to dance. According to Huub, practical talent deserves to be valued more highly: “Companies in Zuidas are looking for people who are smart and resourceful. We have those people walking through our doors every day.” He says MBO students’ practical experience, creativity and flexibility are essential to the future of Zuidas – a setting where the orientation tends to be theoretical and academic. Stronger collaboration between education and business in the form of work placements, guest lectures and joint projects can help forge a new generation of professionals who are both thinkers and doers. It all starts with recognising their talent.

Huub Nelis

How do you as an MBO school define ‘talent’, and how is this

fresh perspective and practical skills. What would strengthen this

different from the way organisations in Zuidas might see it?

collaboration is the creation of work placements and on-the-job

“In the MBO context, talent is about a set of practical skills,

training tracks and getting employers to see the value that MBO

creativity and perseverance. Where companies in Zuidas will often

students can add. More frequent dialogues and joint projects,

focus on academic achievement and theoretical knowledge, we

and student visits and guest lectures at our college, can also help

see talent in the capacity to solve problems, think innovatively

reduce the obstacles.”

and hands-on experience. Practical understanding is invaluable and fits hand in glove with the theoretical knowledge of people

What do you think are the biggest misconceptions

who are academically trained.”

about MBO talent, and how can we eliminate them, particularly in a place like Zuidas?

What part will MBO graduates play in the future

“One major misconception is that they’re less ambitious or

of places like Zuidas, where the focus, as you say,

capable than university students. Not so. Most MBO students

tends to be on university graduates?

are highly motivated and possess valuable practical skills. To

“MBO students bring diversity and professional expertise to

eliminate it, we have to share the success stories and make MBO

Zuidas. They are essential in the support and operational roles

students more visible by actively involving them in projects and

that keep day-to-day business running smoothly. Their skills in

events in Zuidas.”

things like event organisation and legal assistance are crucial for a dynamic and fully functional business setting. By helping to

If there was one thing you could change about how

strike that balance between theory and practice, they can make

organisations see MBO talent, what would it be?

organisations in Zuidas more resilient going forward.”

“I wish that companies would see them as equal partners in innovation and growth. By this, I mean recognising their unique

Do you see obstacles or rather openings to collaboration

skills and contributions and creating more opportunities for

between MBO education and the business community in Zuidas?

their professional development. Giving MBO graduates the same

And what would it take to strengthen such collaboration?

opportunities and respect as university grads would create a

“Mainly openings. Companies can benefit from MBO students’

more inclusive and more dynamic working environment.”

Text: Ruby van Oers

35

Talent Special

36

Isis van Ooijen & Dietske Koolhaas

Talent Special

BRINGING A CHAMPIONS LEAGUE MENTALITY TO THE JOBS MARKET How Vibe Group cultivates students and starters Vibe Group gives campus recruitment an athletic twist. With a combination of iconic

when looking for work placements or a

events, personal development tracks and a strong culture, this recruitment agency gets

first job.” Isis herself started out at Vibe as

young talents excited about sales careers early on. Head of Campus Recruitment Dietske

a work placement student. “I feel like I’m

Koolhaas and Intern Campus- and events Isis van Ooijen told us about their approach.

taken seriously here. The supervision is solid but I also get loads of freedom, which

Informal, impactful introductions

organising the padel tournament and

Instead of waiting until after graduation,

getting a lot of latitude to carry out of

Vibe Group gets a head start on campus

my ideas.” She says it’s clear to her that

Active, enterprising and highly driven

recruitment: “Our focus is on students

“everyone here has a good sense of what

Anyone looking to work at Vibe needs an

who aren’t quite sure yet what they

fits our target group, which is people who

enterprising mentality. “Drive is one of our

want,” Dietske explains. “We give them an

either still are or recently were students”.

core values,” Dietske says. “You really have

informal introduction to our organisation

instils confidence.”

to love the commercial game.” In addition

through things like career days and

Learning, growing and staying

to campus activities, Vibe also organises

guest lectures or at our own office, which

One of Vibe’s unique selling points is an

plenty of in-company athletic and team-

lowers the threshold.” New this year are

extensive Learning & Development track

building initiatives, such as participation

four ‘iconic’ events including a padel

for starters, encompassing some many

in the Zuidas Run, hockey and football

tournament in May, followed by a hockey

training modules that new hires complete

matches and incentive trips. Dietske

tournament and a boxing clinic. “We’re

during their first seven months on the job.

smiles: “We’re a super active workplace.

holding these events with elite-level

“It’s not just sales or recruitment, but also

Both physically and mentally.”

athletes. Sales and professional sport

covers personal development,” Dietske

actually intersect in many ways – for

continues. After that, there are many more

Save the date:

example, both demand discipline, grit and

opportunities for advancement. “You can

Thursday 15 May

a winner’s mentality.”

pursue a management role, for which we

Padel tournament for

work with internal trainers and external

students and starters

The Vibe difference

professionals, making our tracks both

Vibe Group are holding their next padel

What sets Vibe Group apart from other

multidimensional and professional.”

tournament on 15 May specifically for

agencies is that they offer more than

starters and students in their final year.

networking over drinks. Their events

Why starting early pays off

Isis: “With clinics by three of the country’s

are small-scale, high-intensity and all

Creating visibility among students early

top-10 players, networking drinks and

about making connections. “After the

on is paramount for Vibe Group. “The War

a look inside the Vibe culture, this is a

clinic we have both a Q&A with the

for Talent keeps starting earlier,” Dietske

unique opportunity!”

athletes and networking drinks with our

notes, “which is why we’re partnering

own consultants,” Dietske says. “That

with schools like Amsterdam University

way, students can really get into it with

of Applied Sciences as early as year two.

professionals in the trade.” Isis adds: “I’m

Students remember us and reach out

Text: Romy Lange • Photography: Roxanne Wilm

Vibe Group Gustav Mahlerplein 76 1082 MA Amsterdam + 31 (0)20 369 0538 info@vibegroup.com www.vibegroup.com

37

Business In The Spotlight

TEAM AS FAMILY:

how Rina and Engel are nurturing talent and connectedness at ‘Vebego Zorgservice’ Facilities and care support services provider ‘Vebego Zorgservice’ is keen to get

Stronger together

the job done, but above all they’re dedicated to the people who make it possible.

“We’re like a family here,” Rina says.

Team lead Rina van der Waals and assistant team lead Engel van Houten prove of

“Working with a relatively small team of 34

the value of investing in personal recognition, growth and genuine connections.

people forges a strong sense of solidarity.

As part of a small, close-knit team at one of ‘Vebego Zorgservice’’s work locations,

Everyone helps each other and no one gets

they are committed to shaping a workplace where everyone matters. And their

left out.” Engel adds: “We share everything,

efforts haven’t gone unnoticed: the team’s superior cleaning services recently

down to a chocolate bar! It sounds like a

earned them a HARTstikke GOED Award.

small thing, but says a lot about our sense

38

Business In The Spotlight

of fellowship.” This spirit of equality is one of the team’s strengths, Rina and Engel say. “We also roll up our own sleeves when needed. There’s no hierarchy: we’re all in it together.”

Engel van Houten & Rina van der Waals

Room to grow ‘Vebego Zorgservice’ offers plenty

Change with a purple smile

of scope for talent development. “If

The name ‘Hago Zorg’ changed in ‘Vebego

you’re keen to advance, you have every

Zorgservice’ as from 1 January this

opportunity to do so here,” says Engel,

year. “The biggest change? The purple

who aspires to become a team lead

uniforms,” Engel grins. “Everyone was

herself. Rina: “I’m happy where I am, but

very pleased about it, actually. It gave us a

Cynthia Smit, Director People &

it’s a good thing that the opportunities

fresh start and sense of unity.” This feeling

Organisation at ‘Vebego Zorgservice’:

are available.” They look carefully at the

of connectedness was palpable during

“At ‘Vebego Zorgservice’, we believe

abilities of each person within the team

the kick-off event, held at the Efteling

everyone has their own talent – we

and how those talents could be put to use.

amusement park, bringing colleagues

only need to discover what it is. A

“We have someone now who’s training to

from across the country together. “It gave

talent need not be something big or

become a care aid, for example.”

us a real sense of pride,” Rina affirms.

obvious, it can also be a little thing

Visible and valued work

Working together for smarter care

job. We support our employees

Though cleaning is often an invisible job,

With a combination of genuine

by giving them easy-to-use tools

Rina and Engel make sure their team are

engagement, open communication and

and talking with them to learn

seen. Not only within the organisation, but

an eye for talent, Engel and Rina show that

about their strengths and how to

also by the professional care providers

the right focus is the key to building a team

invest them. Whether you’re good

they work with. “At some locations, our

that not only functions, but flourishes.

at precision work or a real people-

people also assist with care service tasks,

And that makes them a prime example of

person, we always have a role that

such as meal distribution. This builds a

‘working together for smarter care’.

fits. For us, it all comes down to our

that makes a person special at their

people. They’re the ones powering

different level of bonding with the care team; they really become part of the community,” Rina explains.

Text: Romy Lange & Lucie Lange • Photography: Marjolijn Tenge

Vebego Zorgservice + 31 (0)88 099 08 80 www.vebego.nl/zorgservice

our care and cleaning services.”

39

Property

PROPERTY

YOUNG TALENTS ON ZUIDAS

The property world is always in flux and Zuidas illustrates this well. For this issue, we talked to four talented young real estate professionals about their careers up until now and their views on developments in this distinctive part of Amsterdam. We posed two questions: can you tell us something about your career so far? And: what is your take on developments in Zuidas? Their stories give a nice personal glimpse into these young talents’ ambitions, challenges and opportunities.

Caroline van Duren Occupier Services associate at Savills “I came to Savills as a graduate trainee in 2019 and got the opportunity to gain experience in Amsterdam and London.

I joined the firm full-time before graduating at Hotelschool The Hague and advanced to Associate Occupier Services.

My focus is on strategic occupier consultancy, so advising office occupiers on their work environment and leases. In 2023 I started doing the MSRE programme at the Amsterdam School of Real Estate, which I’ll complete in May 2025. Zuidas is continuing to develop, with projects like the redevelopment of Zuid station and construction of the A10 tunnel. Access is increasingly vital, driven by sustainability goals and the CSRD, which is fueling the demand for sustainable offices in well-connected locations. However, supply remains limited. Activity outside business hours is also a concern, but mixed-use projects like The Pulse and Mahler 1 are helping to make the district more dynamic.”

40

Property

Pien Voogd NVM registered real estate agent at Eefje Voogd Makelaardij CBRE “I was born and raised in Amsterdam-Zuid and have been working in real estate for over eight years.

As an NVM registered real estate agent at Eefje Voogd Makelaardij, I assist people with buying and selling existing homes. I also advocate for the industry, including as founder and chair of MVA Young Professionals from the Makelaarsvereniging van Amsterdam and as a board member of the Activities and Education Committee. Having grown up in the vicinity of Zuidas, I have seen the neighbourhood change from a sandy field to a busy urban district. Now I live on the edge of Buitenveldert and Eefje Voogd Makelaardij is well known for new developments throughout the years in the area, including the future Nobu Residences Park Meadows. My mission is to help young home-seekers navigate the Amsterdam housing market and build lasting relationships that contribute to their residential journey.”

Jules Molenschot Advisory & Transaction Offices consultant at CBRE “After completing my time at the youth academy and spending a year and a half with the first team of NAC Breda, I decided to pursue a career in real estate. As part of my Real Estate degree, I completed an internship at CBRE in the Advisory & Transactions Offices department in Amsterdam, which sparked my interest in the office market. Following this internship, I continued my journey with CBRE as a working student in the office team in Utrecht, where I wrote my thesis on the redevelopment of outdated office buildings into a mixed-use concept.

In mid-2023, I transitioned to a full-time role in the Valuation Team. While I gained valuable insights into valuation methods and market analysis across various sectors, I found myself missing the commercial and dynamic aspects of transactions. Now, I am back at A&T Offices Amsterdam, where I am involved in the developments on the office market, attracting potential tenants and advising real estate developers and investors on optimizing their proposition(s).

The Zuidas serves as an exciting landscape in this context, evolving from a monofunctional business district into a vibrant city hub featuring iconic buildings like Valley and innovative projects such as The Pulse and Mahler 1. The integration of work, living and recreation brings all kinds of opportunities and challenges for investors, developers, and users alike.”

Lucijana Cvitanic Project lead at Arcadis Nederland My career started with a degree in construction engineering and after that I broadened my horizons with a Master’s in international construction project management in the UK, which I completed with distinction. I did an internship at Arcadis as a student and now I work as a project lead in the real estate and project management team in the Netherlands. What drives me is being able to combine strategic thinking with practical project implementation.

I advise large property investors on acquisitions and development projects and also lead multidisciplinary project teams and oversee projects from design to completion. To me, Zuidas is an inspiring place, a dynamic part of the city where ambition, innovation and urban development come together. Being passionate about real estate and the dynamic energy of Zuidas, not to mention fancy cars, I feel right at home here. It’s a place where visions are being brought to life and where the future of urban housing and working is taking shape.

Just the kind of challenge that keeps me going!

41

Talent Special

QUADES, THE FERRARI OF THE RECRUITMENT WORLD

42

Helmig Heerink

Talent Special

“It’s not about the most but the best matches, with speed and reliability in perfect balance.”

Quades is a recruitment agency committed to delivering speed, quality and the

centres on personal interaction. There

very best results. Founder Helmig Heerink likes to compare his Zuidas-based firm

is a great deal we can automate, but the

to a Ferrari: the ability to quickly change gears without compromising on quality is

essence is and will always be knowing

crucial in the dynamic and often demanding world of recruitment, particularly in a

and understanding people.” This is where

competitive location such as Zuidas. And that’s precisely what sets Quades apart.

Quades is different from other recruitment

They’re not only fast, but also reliable and they work exclusively with the best

agencies: as well as harnessing the tech,

candidates and most specialised knowledge in every sector.

they’re focused on the human touch that’s essential for a successful match.

Speed, quality and a

Monday. We immediately agreed to the

high-powered approach

challenge. Four of us, myself included,

The right people, top quality

“We make sure that candidates genuinely

went to work to make sure we would have

“At Quades, we’re always striving for the

match a company’s culture and its specific

everything in order for this client on time.

highest quality. We want to work with

requirements,” Helmig explains. Quades’

In the end, we not only delivered, but also

people who stand out, and that applies

rigorous approach sets it apart from other

celebrated with a weekend in Barcelona”.

both to the candidates we place and

agencies. “It’s not about supplying the

This is illustrative of how Quades works.

our own employees. Average isn’t good

most but the best matches, with speed and

“We don’t stop when the going gets tough.

enough for us; only the best will do. We

reliability in perfect balance.” In a market

If I say we will do something, we do it. No

look for individuals who bring loads of

that is continually evolving, Quades offers

excuses. Always results.” That commitment

energy and dedication to their work.

flexibility: “Recruitment is a fast-changing

to clients and candidates alike forms the

We want people who aren’t satisfied

market. Employers always want the best

bedrock of Quades’ professional culture.

with a nine-to-five job, but who truly

candidates, which means we have to

“The idea of going the extra mile isn’t just a

want to grow and reach for their full

quickly adapt to changing needs.” Quades

slogan for us, but a daily practice that sets

potential every day. Because, they make

has set up six specialised IT niches to

Quades apart from the pack.”

the difference.” In keeping with this

supply targeted expertise, for example

philosophy, Quades is keenly focused on

in IT security. “Companies are asking for

Reinventing recruitment

quality for both clients and staff, offering

increasingly specialised profiles, and we’re

using traditional methods

a workplace with plenty of challenges

catering for that with labels like Prequre

and new technologies

and inspiration for everyone employed

that enable us to supply specific demand

Helmig doesn’t hold with the traditional

there. Helmig and his team don’t just work

even faster.” Technology supports this

working methods that still guide many

hard, but always strive to be the best at

process, but Helmig underlines that “a

recruitment firms. “Those old recruitment

what they do: “Working with us, you’re

human approach has always been at the

methods, with a leather portfolio and a

always assured top quality. It’s this drive

core of our success.”

good network, don’t cut it anymore. Times

that makes Quades a unique recruitment

have changed. These days, you have to

firm, where the quest for success revolves

The extra mile

utilise the latest technologies, while also

around our clients and our employees.”

Providing added value for clients is

maintaining your craft. Quades takes a

paramount at Quades. A case in point,

hybrid approach. We use technology to

says Helmig, is “one client in Zuidas called

speed up the process, but at the core our

at 18.15 on a Friday evening, asking us to

business is about understanding people

supply three expert profiles the following

and knowing what they need. Recruitment

Text: Ruby van Oers • Photography: Roxanne Wilm

Quades Eduard van Beinumstraat 4 1077 CZ Amsterdam +31 (0) 20 309 02 65 info@quades.com www.quades.com www.quadescareers.com

43

Hello You

HELLO YOU GET TO KNOW THE DUTCH ‘On March 27, the interactive workshop Get to Know Dutch & the Dutch was hosted by Hello Zuidas & Taalcentrum VU. We gathered at the European Medicines Agency, which had exclusively opened its doors for this event. This workshop was designed for professionals (B2B) who wanted to learn the basics of Dutch and gain more confidence in small talk. In a fun and practical setting, people were introduced to essential Dutch phrases and cultural insights that will help them connect with colleagues and clients.

Do you have a great idea for an event or collaboration in the field of Diversity, Equity & Inclusion? Get in touch with: elisa.schouten@hellozuidas.com (Project Manager DE&I, Hello Zuidas)’

44

Education

“ Experience a Day as a Pupil at Winford” PERSONALISED EDUCATION AT WINFORD AMSTERDAM

Claire Schirtzinger

Claire Schirtzinger has worked in education for nearly twenty years. Two years

outings, such as to Leiden University for

ago, she moved to Winford Amsterdam, a private school in Amsterdam Zuid, near

maths workshops, and also invite parents

the Zuidas. Claire says the experience there is what every child deserves: small-

to come in and share their own academic

scale education, individual attention, and truly personalised learning.

and career experiences. This gives pupils a broader picture of what’s out there.”

Small but strong

heard,” Claire explains. “Some of our

Children who wind up temporarily adrift,

“Our classes average eight pupils,” Claire

pupils struggled at their previous school,

are also given a chance to grow at Winford.

says, “which enables us to cater directly

due to challenges like dyslexia, bullying, or

“On more than one occasion, parents have

to each child’s needs. Whether a pupil has

high intellectual ability.” Here, they get the

told us: ‘I’ve got my child back.’ That’s the

difficulty with maths or is outstanding at

space to start fresh, with guidance that

best compliment imaginable.”

French: we tailor instruction to their level

truly works.” Building a strong relationship

and learning style.” Pupils do a preliminary

with parents is key: “Mentors stay in

In closing, Claire extends an invitation:

scan upon enrolling, mapping out not

regular contact, sometimes even visiting

“Children are welcome to come

only cognitive levels, but also social and

homes. And parents don’t have to wait

experience what it’s like to be a pupil

emotional dimensions. Based on that, the

for parent-teacher conferences - they can

here for a day. Entry and class levels are

school draws up a personalised action plan.

reach out anytime.”

flexible. Everyone deserves a place where they can develop into the best version of

Safety and trust

Room for talent

At Winford, safety, trust, and community

In addition to all the usual school

are essential. “For pupils to learn

subjects, Winford also offers ample scope

effectively, they must feel seen and

to explore individual talents. “We organise

Text: Romy Lange & Lucie Lange • Photography: Marjolijn Tenge

themselves.”

Winford Amsterdam + 31 (0)20 573 60 20 info@winford.nl www.winford.nl

45

Business In The Spotlight

SMART BUILDINGS ARE THE FUTURE AND IT ALL STARTS HERE IN ZUIDAS

46

Ferdinand Grapperhaus

Business In The Spotlight

Ferdinand Grapperhaus on technology, sustainability and a bold approach in the property sector Zuidas is known for its stunning skyline, but the real revolution is happening inside its buildings. Next Sense, led by Ferdinand Grapperhaus, is demonstrating that technology and data are the bedrock of future-proof real estate. In conversation with us, he explains how digitalisation is not only helping to conserve energy but also supporting smarter investments, greater tenant satisfaction and a more sustainable business model.

Ferdinand Grapperhaus was born and

ING, Microsoft and Chanel are already

sustainability, troubling. “Of course we

raised in Amsterdam, but his journey into

using the technology. “We are working at

want rules that are workable, but we

the property world began at TU Delft, with

150 sites for Chanel across Europe. And

shouldn’t follow the US deregulation

a degree in physics. “I got into technology

yes, whenever I’m at one of those sites, I

trend. In Europe, it’s also about

early on,” he says. His first startup focused

check in live on my phone to see how it’s

civilisation, and clear rules are part of

on energy-generating windows, but the

performing,” he says with a grin.

that.” He advocates for rules that are both

focus soon shifted to something at scale:

well-defined and geared towards long-

making building systems smarter and

The business case for sustainability

term value. “Without clear frameworks,

more energy-efficient. “Buildings account

In Grapperhaus’ view, digitalisation and

you get opportunism, and then you lose

for forty per cent of global energy use

sustainability are not costs but smart

out in the long run.”

and are often incredibly inefficient,” he

investments. “Tenants are asking for it,

says. “In Zuidas, you see buildings with

regulation is increasingly demanding

Diversity as a strength

heating and cooling systems running

it and your energy bill goes down. In

Not only Next Sense’s technology is

simultaneously, which is such a waste.

essence, you pay us out of the savings,” he

pioneering, so is its company culture.

Smart software lets you optimise those

says. “For property leaders, the question

“We’ve got a team of forty people from

systems and save a lot of money.”

is no longer whether to invest in data, but

more than twenty countries and a nearly

how soon.”

even split between men and women,” he

From data to action

adds proudly. “Diversity isn’t just an HR

Next Sense was launched in 2024

Even so, he notes that not everyone is

following the merger of his Delft-based

ready to take this step. “Those leading

startup with Edge Next. The company

the way view data as an asset, not an

If this sounds like your kind of place,

has grown rapidly since then, with

obligation, and can consequently make

they’re currently hiring. “We’re seeking

forty employees and projects in twenty

better financial decisions as well as stay

people who are driven to make impact

countries. The key? Making intelligent

ahead in an evolving market.”

and understand that the future of real

use of data. “We build a digital replica

estate starts now.”

of a building – a digital twin – and use

A critical look at deregulation

it to reduce energy use and improve

Grapperhaus has equally strong views

comfort,” Grapperhaus explains. “We’re

on European policy. He calls the

basically our clients’ outsourced smart

recent relaxation of CSRD regulations,

building team.” Big names such as Edge,

requiring fewer companies to report on

Text: Romy Lange • Photography: Roxanne Wilm

slogan for us but essential for innovation.”

Want to learn more or become part of Next Sense?

Check out next-sense.homerun.co Next Sense hello@next-sense.com www.next-sense.com

47

Legal

48

Legal

LEGAL

CMS: deal structures shift to favour buyers The European mergers and acquisitions market showed itself to be resilient in 2024. According to CMS law firm’s European M&A Study, last year saw the market shift towards a buyer-friendly deal structure.

CMS reports an increased popularity of

are accelerating not only the transaction

purchase price adjustments (PPA) and

process, but also offering new methods to

earn-outs, particularly in sectors sensitive

identify and manage risks. Though use of

to political changes, such as energy and

these technologies is still limited at present,

tech. At the same time, there was an eight

CMS predicts their influence will grow as

per cent increase in adoption of W&I

more companies realise the benefits.

insurance, providing buyer protection, signalling broader acceptance and

Resilient sectors

declining premiums, especially in medium

In a press release, CMS Corporate/M&A

and large transactions.

Group head Louise Wallace underlined the importance of M&A strategy, stating

Limiting risks

that this latest study offers insights

Buyers are also seeing more opportunities

into trends shaping the year ahead and

to limit risks. Material adverse change

gives clients the tools to confidently

(MAC) clauses are being used more

navigate complex situations. According

frequently and buyers are demanding

to Roman Tarlavski, CMS Corporate/M&A

extended limitation periods for warranty

partner in Amsterdam, current market

claims. Despite these shifts, ESG and AI

dynamics are creating opportunities for

factors continue to play a relatively limited

companies in resilient sectors, such as

role in M&A practice.

technology, industry and healthcare.

With improvements in debt markets and

Source: advocatie.nl

Aside from these trends, CMS also notes

stabilisation of M&A flows, it remains up

that technology is playing an increasingly

to buyers to adapt to an ever-changing

important role in the M&A process. AI-based

market. Strategic flexibility and awareness

due diligence solutions and other digital tools

of regulatory risks will remain crucial.

49

📍 Welcome to the Zuidas!

A week full of meetings, media, and memorable moments at Zuidas Publishers From office hustle to exclusive events - get a real look at what it’s like to work here.

🎥✨

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💼🔥 Work hard, vibe harder. 👉 Tune into our weekly vlog

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#ZuidasLife #MediaMinds #WeekInTheLife #BehindTheScenes #WorkVibes

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We are a private Dutch school which offers the highest quality bilingual education in Dutch and English. Our dual immersion approach means that all subjects are taught equally in these two languages throughout the day. Our aim is for your child to be fluent in both languages, rather than just competent.

We follow 3 curricula: The Dutch national curriculum, the U.K. national curriculum, and the International Primary Curriculum (IPC). With our small class sizes, two native speaking teachers per class (one teaches all subjects in Dutch, and the other all in English), and our comprehensive curricula, students have the option of choosing a Dutch or an International/English speaking Secondary School.

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info@winford-bilingual.nl | winford-bilingual.nl

Business In The Spotlight

Building dreams on Curaçao

Nanne Veenstra

A tropical island, space to breath and relax, and a smart investment – all in one.

This is the promise of Baia Vista, a new housing project on Curaçao. Hello Zuidas talked to Nanne Veenstra, co-founder of reBirth Development, about this special project in an unparalleled location.

From the Randstad to the Antilles

collection centre, making it unique by

reBirth Development works predominantly

Curaçaoan standards. “We’re developing

in Holland’s Randstad metropolitan

some 150 to 200 homes, from apartments

region, but a contact on Curaçao

and penthouses to luxury villas, all

happened to bring the Baia Vista project

architect-designed.”

to their attention. “We saw the potential straightaway. A gorgeous, unspoilt region,

Popular with Dutch

Invest in a carefree spot in the sun

surrounded by nature, near St Joris Bay.

and Curaçaoan buyers

Making Baia Vista especially attractive, says

Instead of Mambo Beach, which everyone

There is no shortage of interest. “Half of the

Veenstra, is that “this is a safe investment.

knows, this is something new, and that

phase one units were under offer within

You have the Dutch legal system there, a

appeals to many people.”

three weeks. Our target market is Dutch

stable economy and tax benefits. Plus, we

people with ties to the island as well as

take care of the whole property letting and

Home with a bay view

Curaçaoans who live in the Netherlands and

management process for you. As well as a

Baia Vista is part of a larger 55-hectare

want to invest back in the place where their

home, you’re buying peace of mind”.

plan for a gated community with amenities

roots are. Some want to let the properties,

including a padel court, gym and waste

others are buying for retirement.”

Text: Romy Lange

Interested?

Don’t wait! Check out: www.baiavista.com

51

Diversity & Inclusion

DIVERSITY & INCLUSION

COMMUNITY BUILDING AT STEPSTONE: HOW RESIDENTS ARE SHAPING LIFE IN ZUIDAS Bowien Post & Channah Osinga

Stepstone by Lieven de Key is the first social housing tower in Zuidas exclusively for young people. With a cut-off age of 28, the building is home to a diverse mix of cultural and social backgrounds. Most residents have jobs, including some part-time students, and are living on their own for the first time since leaving the parental nest. Hello Zuidas sat down with Stepstone residents and community builders Bowien Post and Channah Osinga to get their story.

52

Diversity & Inclusion

Can you both briefly introduce yourselves?

Bowien: “What’s cool is that there are loads of people

Bowien: “I am 26 years old, have lived in Stepstone here in Zuidas

from different cultures, During Ramadan, for example, we

for a year and have been a community builder since recently. I work

organised an Iftar with residents where we also invited

in childcare at a place nearby, so it’s great location-wise. Growing

people who hadn’t fasted. Obviously, that’s great for

up, I lived in Buitenveldert, so I already knew the area somewhat.”

building connections. And then New Year’s Eve was lots of fun, with loads of residents coming up to the roof to enjoy

Channah: “I am also 26 and have also lived here from the

the amazing view and fireworks.”

beginning, so around a year now. And I also recently became a community builder. I have lived in Amsterdam all my life. Before

Stepstone has been nominated for the

this, I lived in Staatsliedenbuurt, also in a Lieven de Key student

AAP Amsterdam architecture award.

residential building in town. But I had to leave after finishing

What do you particularly like about Stepstone?

uni. Now I work at VU Amsterdam, doing doctoral research on

Bowien: “Well, the location is perfect, of course. The Noord/

dementia. The location is ideal, just a short walk to work.”

Zuid route gets you anywhere in the city in a flash. And also the building amenities, like the lounge, but also the very deliberate

Can you explain what a community builder does?

choice of eco-friendly materials and the greenery everywhere.

Bowien: “We’re the community and building go-tos for any

The huge roof terrace with fitness equipment. They’ve thought of

issues that arise. We’re in touch with the building manager, but

literally everything. I feel very much at home here.”

mostly we organise activities. We also keep in touch with the municipality. Above all, our role is about fostering social cohesion.

Channah: “Yes, and despite it being social housing, they

We organise fun activities, so people can get to know each other.”

kept the whole luxury vibe of Amsterdam Zuid in mind.”

Channah: “Most places here are one-person units. You live

What do you think of Zuidas as a neighbourhood?

in a building with lots of people, so you can still feel socially

What do you get out of it?

connected, and that’s our job as community builders: to create

Channah: “It feels a bit like the Manhattan of Amsterdam.

those connections. To make it fun for all the young people living

There’s just so much going on. I live on the 20th floor and when

here. Before this, I lived in a place with no community-building

I’m watching TV in my living room and look out the window,

and didn’t even know who my neighbours were.”

there’s a 24-hour show with the motorway and aeroplanes going by. It’s amazing to see. The area is still very much under development with new stuff cropping up all the time. The only

What do you know about the residential makeup? Is it mostly

thing I miss is a local bakery.”

students, professionals, internationals…?

Channah: “Most have jobs, I think. In fact, I don’t think

Bowien: “Even though it’s not finished yet, it’s really buzzing for

you can live here as a full-time student. But some are still

sure! It would be nice though if more places were open at the

studying part-time. Most are between 23 and 28, so basically

weekend. But I think that’s just a matter of time. We’re hoping to

just starting their careers. And I think a large share are from

organise something with our next-door neighbours at The Pulse

Amsterdam, plus some internationals.”

of Amsterdam sometime soon.”

Text: Elisa Schouten • Photography: Roxanne Wilm

53

Open!

We are now

See you soon on our terrace

Amste

ldijk 2

www.amstelboathouse.nl

23

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Hello Zuidas

Hospitality & Retail session:

SUCCESSFUL MEETING AT FIREBIRD BAR

The mood was vivacious, the view of the Zuidas skyline impressive and the

And Peter van Vogelpoel and Joost

discussions germane at the Hospitality & Retail session hosted by Hello Zuidas

van der Werf wrapped up, by offering a

at the Firebird Bar in Tower Ten on 31 March. Business owners, policymakers and

sneak peek at Cinema The Pulse: a new

hospitality experts gathered to catch up on the latest developments in the district.

800-seat venue with innovative CinemaOn-Demand theatres, where private

Maarten van Ettekoven and Marcel Floor,

hospitality industry association

screenings can be booked starting from

area managers for Zuidasdok, kicked off

underlined the need for balance:

just €100. The focus will be on art house

the event, filling members in on how the

“We need rules, but not based on

and crossover films, alongside some

large-scale works will impact the living

extremes.” The new policy will take

major titles like James Bond and Harry

environment and create opportunities to

effect from 2026.

Potter. The cinema is slated to open a

ally with area-based businesses. “We have

month from now. Hello Zuidas members

been neighbours for ten years, and good

Other speakers included Luuk

are invited to enjoy an exclusive sneak

community relationships can lead to great

Appelman on the amendment of the

preview on 10 June.

initiatives,” Floor said.

municipal events policy, which will incorporate wishes expressed by

Got an idea for our next meeting?

Another topic that came up was

the Zuidas community and applies

Get in touch with Hospitality & Retail

Amsterdam’s municipal hospitality policy.

specifically to Zuidplein, Gershwinplein

Platform Chair Gordana Todorovic at

Eveline Doornhegge of the KHN national

and Gustav Mahlerplein.

news@hellozuidas.com.

Text: Gordana Todorovic • Photography: Romy Lange

55

Mobility

MOBILITY

Amsterdam-Haarlemmermeer public transport project:

investing in tomorrow’s mobility

Zuidas is developing at a rapid pace.

Expansion of housing, offices and amenities, plus road works and the renovation of Amsterdam Zuid station, are all impinging on area access. The Amsterdam-Haarlemmermeer public transport (OVAH) project is looking ahead and exploring five alternative scenarios for a new high-quality public transport service, connecting Amsterdam Zuid, Schiphol Airport and Hoofddorp.

Marja Ruigrok, alderman in Haarlemmermeer and vice chair of the Amsterdam Transport Region, and Arend van Dijk, project director of the OVAH MIRT (Dutch national planning framework) exploration, say: “This project is imperative to keep the area accessible going forward, both locally and nationally. As well as relieving rail congestion and improving safety, the new service will also create opportunities for housing, international rail Marja Ruigrok & Arend van Dijk

traffic and sustainable mobility.”

Imperatives for a new transport link Marja calls the project essential: “Passengers volumes are growing. Public transport needs to be a reliable alternative to car travel, but the Schiphol railway

56

Mobility

tunnel has become an overcrowded and

and continuing to Hoofddorp. Another two

steps, including permit applications and

vulnerable bottleneck. A new service like a

are for trains, with either a short or long

route-mapping. Marja adds, “We’re also

metro line would increase railway capacity

tunnel from Amsterdam Central station to

talking with area residents, businesses and

for commuters, international trains

Hoofddorp. The last scenario is for a rapid

travellers, as is required for a project of this

and housing.” Underscoring the wider

transit bus network, branching out across

scope.”

interest, Arend explains: “By definition,

the region.

Ready for the future

the development of existing urban areas generates demand for transportation,

From exploration to selection

The OVAH project is about more than

because people need to get from A to B.

The OVAH project is a public-private

solving a bottleneck. It’s also symbolic

When you add functions somewhere, it

partnership, involving additional

of progress and development through

creates demand for people to travel there

stakeholders. Arend: “We did a

investment in a strong, safe, future-ready

and back. The transport network has to be

comprehensive inventory of potential

transit network. Marja: “If we do nothing,

able to cope with that demand.”

solutions first and from those, selected five

the whole system will jam up. By investing

promising options, which we’re currently

in smart links now, we can create space

Five promising solutions

assessing on technical, financial and

for people, for housing and for sustainable

Five different scenarios are currently being

environmental effects. We’ll select the best

mobility.” Arend says now is the time to

explored in the OVAH project’s MIRT phase.

option to take to the drawing board at the

take that step: “The alternative we choose

Two involve metro links: one a largely

end of the year.” Only after this can the

will lay the basis for everything that comes

aboveground extension of the Noord/Zuid

actual design, calculation and preparation

after that, so we’ll be strengthening the

route to Schiphol Airport, the other an

work begin. The MIRT exploration thus lays

network not only for Zuidas. But for the

underground service, stopping at Schiphol

the groundwork for all further planning

whole region and country.”

text: Ilana Schmidt • Photography: Ode Eshuis

57

Memo Board

MEMO BOARD

EXCLUSIVE NOBU RESIDENCES PARK MEADOWS COMING TO AMSTERDAM! BREEVAST has partnered with Nobu Hospitality to develop an exclusive new project in Amsterdam-Zuid: Nobu Residences Park Meadows. This international luxury concept pioneered by chef Nobu Matsuhisa, actor Robert De Niro and producer Meir Teper fuses a Nobu Restaurant with high-end private residences for purchase and rental, complete with hotel amenities and 24-hour services.

Help redesign Beatrixpark shelter In summer 2025, Beatrixpark in Zuidas will be opening a

temporary shelter for a hundred Ukrainian refugees in the former Convict premises. The Care4Good Foundation will oversee furnishing and is calling for furniture, accessories and volunteers.

Got spare furniture, lamps, crockery or plants in good condition?

Donate them for this good cause! The foundation is also looking for people to lend a hand with sorting, setup and moving in during the period from 19 May through 6 June 2025.

Want to help?

To donate, contact: Esther te Pas, esther@care4good.nl To volunteer, contact: Linda de Ridder, linda@care4good.nl

58

Memo Board

ZUIDAS BUSINESS BOXING 2025: AN EVENING OF STRENGTH AND STYLE On Saturday 24 May 2025, Amsterdam’s Apollohal was transformed into the stage for Zuidas Business Boxing Part V, “The Golden Edition.” After four months of intense preparation, ambitious professionals stepped into the ring for an unforgettable boxing experience.Guided by the energetic presentation of Jeroen Post and three-time K1 World Champion Remy Bonjasky, the bouts were judged by an expert panel consisting of Thom Harinck, Ilonka Elmont and Bert Kops. The evening brought together athletic performance and stylish entertainment, as participants pushed their physical limits while raising funds for a charitable cause.

SEE BEHIND THE SCENES OF ZUIDAS PUBLISHERS LUNCHTIME ‘PICK-ME-UP’:

TEAMING UP FOR A CLEANER COMMUNITY Recycle Valley and Stichting Duurzame Innovatie are organising Canal Cleanups across the Netherlands. Their scheme for companies (called Lunch voor een Prikkie) has teams go out during their lunch breaks to collect litter under the enthusiastic supervision of a ‘rubbish

Always been curious about what’s happening

collector’. Everything is provided, from tools to rubbish removal, so participants can devote

inside the offices of Zuidas Publishers? Now

their efforts to a cleaner community. To join, send an email to info@recyclevalley.nl.

you can find out – by following our weekly vlog. From interviews and editorial meetings to the dynamics of Zuidas, we’ve got you covered. Nothing stiff or stuffy, just a fun and candid look at our daily work. Don’t miss this unique front-row seat to all that’s happening at Zuidas Publishers.

Scan the QR code to check out this week’s vlog!

59

New Members

NEW MEMBERS

Hello Zuidas welcomes the following new members Arend van Dijk, project director of the OVAH MIRT

OVAH PROJECT OFFICE Number of employees: 34 Industry: Public transport The Amsterdam-Haarlemmermeer public transport (OVAH) project is focused on improving transit links between Amsterdam-Zuid and Haarlemmermeer by expanding and strengthening the city’s public transport system to cope with the growing number of inhabitants, companies and travellers. The project is exploring smart, integrated solutions to ensure longterm liveability and access in partnership with national and regional authorities.

BARENTSKRANS Number of employees: 170 Industry: Law firm BarentsKrans is an independent

NIJVEST B.V.

Dutch law firm. Their lawyers and civil-

Number of employees: 3

law notaries serve organisations and

Industry: Real estate

businesses from offices in The Hague

Based in Zuidas since the 1960s, the Nijvest family was

and Amsterdam. In the Netherlands,

among the district’s first property owners. Nijvest invests in

we say ‘Beter een goede buur dan een

commercial real estate. A prime example is The William, an

verre vriend’, meaning it’s important

office building it owns and developed in Overamstel which

to have good relationships with your

brings the energy of Zuidas to an up-and-coming area. The

neighbours. BarentsKrans values their

family also invests in projects outside the Netherlands,

neighbours and sees membership

always with a long-term view and focus on sustainable

as a great opportunity to strengthen

development, including forestry and timber.

these ties and be part of a strong network. They also don’t want to miss out on local news and events.

Their team is looking forward to being inspired and exchanging knowledge in a network that values collaboration and innovation.

60

Sandra Heymans van Ravensberg, Director @ Nijvest

New Members

SOLVED NEDERLAND B.V.

DYNAMIC ENERGY TRADING

Number of employees: 19

Number of employees: 8

Industry: Real estate consultant

Industry: Environmental industry

Solved is an independent housing consultancy in Amsterdam

Dynamic Energy Trading (DET) is an Amsterdam-based energy

that helps organisations find, furnish and improve office

company specialising in intelligent forecasting and energy trading.

workspaces. They offer a full range of services including office

The company supports producers, suppliers, and consumers in

brokerage, workplace consultancy and renovation project

aligning their energy consumption and generation with market

management, all with a view to creating workplaces tailored

dynamics.Through advanced data analysis and market insights,

to each client’s organisation, budget and long-term vision. As

DET optimises sustainable energy sources (solar/wind), ensures

a wholly independent adviser, Solved only represents tenants

grid stability, and facilitates cost-effective energy trading.

and owners, never lessors, ensuring fair and transparent advice.

Clients benefit from accurate forecasts, real-time insights, and

With their knowledge of real estate, design and organisational

personalised expert advice. Whether it’s about more efficient

development, Solved seamlessly manages every step of the

energy management, cost savings, or sustainable integration –

process. Solved is a real estate consultancy specialised in

DET offers tailored solutions. The company works with a team of

modern office real estate.

specialists who provide strategic input and customised support.

AMSTERDAM EET

KAAKCHIRURGIE ZUIDAS

Industry: Catering

Number of employees: 10

Amsterdam Eet is a corporate and

Industry: Oral and maxillofacial surgery

event caterer based in Amsterdam

At Kaakchirurgie Zuidas you’re in expert hands for wisdom tooth

that delivers healthy and delicious

removal, jaw corrections, dental implants and other specialist

lunches to offices. Their varied

treatments. Based in Amsterdam-Zuid, this oral surgery clinic

menu includes salads, poké bowls,

combines advanced expertise with personal attention and short

filled rolls and hot dishes, with

waiting times. The experienced team of oral and maxillofacial

vegan and organic options available.

surgeons uses the latest techniques to ensure every procedure

Everything is freshly prepared using

is as comfortable as possible. Most treatments are covered by

local ingredients and is sustainably

basic health insurance, so you only pay your excess. Kaakchirurgie

packaged. Ordering is easy and

Zuidas offers high-quality care in a welcoming and friendly setting.

deliveries are made by electric cargo bike. They also run a delicatessen shop and offer a service tailored to customers’ requirements.

61

Meet The...

Zuidas is best known for being Amsterdam’s business district, chock-a-block with skyscrapers and scores of offices. More recently, however, the district has grown into a veritable urban neighbourhood and a great place to live and hang out. Many businesses have also discovered Zuidas, and with their arrival, the district has added a wide range of services and amenities, including shops, schools, fitness centres and places to drink and dine.

Powering each of these establishments are entrepreneurs and employees with their own special, personal stories that we’re eager to share with you.

MEET THE...

TAX CONSULTANT TALENT This issue of Hello Zuidas shines a spotlight on talent. If anyone demonstrates that talent

Sroer Ali

is about more than just education and diplomas, that person is Sroer Ali. Sroer works as a tax consultant at law firm CMS. We asked him about his background, what motivates him

What motivates you to get ahead?

and the real definition of talent.

“I want to achieve my full potential. Why settle for less if I could go for more? And I

You have an impressive CV, with

Your parents fled to the Netherlands

enjoy learning. I was interested in tax law

two master’s degrees. Tell us more.

when you were a child. Did that make

and corporate law as subjects and found

“I wouldn’t necessarily call it

building a career here more difficult?

them energising. After that I just kept

‘impressive’,” says Sroer. “Plenty of

“I was only one and a half years old when

going.”

university students earn more than

my parents fled here. I spent the first seven

one master’s degree and it doesn’t say

years of my life living in a centre for asylum

Final question: what piece of advice

much – apart from the fact that they

seekers,” Sroer recalls. “You grow up in sort

would you like to give readers?

had the time and were interested to

of a parallel world, populated entirely by

“That everyone has their own challenges

pursue something more in-depth. For

other refugees. Nobody has jobs; not your

and all of them are valid. My story is

me, it was also just how things worked

parents, not your neighbours. You have no

no worse than that of someone who

out. I was already doing a second thesis

idea what ‘normal’ life looks like. It wasn’t

graduated despite a physical limitation

and thought: why not just do another

until we got housing in Rotterdam and I

or grew up in a perilous home situation.

master’s? It was purely out of interest. I

started attending a Dutch primary school,

Talent isn’t about where you come from,

wasn’t out to rack up degrees.”

that I discovered other realities.”

but what you do with it.”

62

Text: Sophia Etmans • Photography: Roxanne Wilm

MEMBERS

MAY 2025

01. ABN AMRO 63. De Japanner 02. Accendium 64. Deloitte 03. Accenture 65. De Kredieter 04. À Deauville 66. De Pizzabakkers | Zuidas 05. Acre 67. De Thomas 06. Adhoc Horecamakelaars 68. De Uitsmijter 07. AFC 69. Dentons 08. AkzoNobel 70. Dickys Grand Cafe 09. Albert Heijn 71. Ditt Officemakers 10. Albert Heijn Parnassusweg 72. Doctor Feelgood 11. Alpha Security 73. Donkey Republic 12. amsterdam inbusiness 74. Doppio Espresso Amsterdam Zuidas 13. Amsterdam UMC 75. Dynamic Energy Trading 14. Amsterdam Eet 76. Eden McCallum 15. Amsterdamse Bos 77. Edge Technologies 16. Arcadis 78. Eefje Voogd Makelaardij 17. Arnold & Siedsma 79. Element Amsterdam 18. ARTZUID 80. Enterprise Netherlands 19. Asunaro Holland Interplan 81. EMA (European Medicines Agency) 20. Avenue Services 82. Expat Center 21. Avis Budget Autoverhuur 83. EY 22. Awa Prenilla 84. Fam. Advocaten 23. Axpo Solutions AG 85. Ferilli’s Specialità UpTown 24. BACK FOOD 86. Financial Offices 25. Bagels & Beans 87. Firebird Bar WTC 26. Baker McKenzie 88. Flexform Amsterdam 27. Bar Boele 89. FLOW Real Estate 28. BarentsKrans 90. Fornet International B.V. 29. Bar Valdi 91. Frans Otten Stadion 30. Being Development 92. Freshfields Bruckhaus Deringer 31. Betaalvereniging Nederland 93. Fris Makelaars 32. BNP Parisbas Real Estate 94. Frits Friday 33. Boeren van Amstel 95. FSB Beveiliging 34. Bolenius 96. FYEO 35. Boontje Advocaten 97. Gelderlandplein 36. Bouwens& 98. G&S& 37. Bouwinvest 99. Gerrit Rietveld Academie 38. Boyden Global Executive Search 100. Goede Doelen Loterijen 39. BPD 101. Grand Café LIVING 40. Brasserie Lucy 102. Grand Café Mahler 41. Breevast 103. Grand Prix Copyrette Printing & Design 42. BREIKERS 104. Greenberg Nielsen 43. Bright Digital 105. Greenberg Traurig 44. Broersma Nieuwbouw 106. Green Business Club Zuidas 45. Bundel.it 107. TWENTYSIX 46. Café Sien 108. Greenwheels 47. Cboe Clear Europe N.V. 109. Gustavino 48. CBRE B.V. 110. GVB 49. Changing Dishes 111. Hasta La Vista Baby 50. Cinema The Pulse 112. Heidrick & Struggles 51. Clubsportive 113. Het Zwarte Fietsenplan 52. CMS 114. HIND cooking 53. Coffee & Coconuts 115. HOFF Amsterdam 54. Cognito 116. Hotel & Wellness Zuiver 55. Commonwealth Bank of Australia (Europe) 117. Hourglass 56. Corporate Housing Factory 118. House of Sports 57. Cosmo Hairstyling 119. Houthoff 58. Crossover (AM) 120. Htel Serviced Apartments 59. Crowne Plaza A’dam South 121. HVK Stevens 60. Customized Media 122. HVO Querido 61. D&B The Facility Group 123. IEF Real Estate 62. De Hypotheker 124. IMA

COLOPHON Foundation Hello Zuidas WTC Amsterdam Strawinskylaan 61 1077 XW - Amsterdam +31 (0)20 333 74 41 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

125. InAmsterdam 187. Oranje Energie 126. Infusion Clinics 188. Ox & Bucks 127. Innside by Melia 189. Palo Alto Networks 128. In2Matrix 190. PAN Amsterdam 129. Jeroen 020 Training/Coaching 191. Pancakes Amsterdam 130. Kaakchirurgie Zuidas 192. Papa’s Loft House 131. Kindercampus Zuidas 193. Partou Kinderopvang 132. KNAP Makelaardij 194. Peak Development 133. König + Neurath (Nederland) A.G. 195. Philips 134. Kraft Heinz 196. Pleo 135. KRNWTR+ 197. Poké Perfect 136. Lapeek 198. Premier Suites Plus Amsterdam 137. Lazzoni 199. Projectorganisatie OVAH 138. Leafcloud 200. Projectorganisatie Zuidasdok 139. Leger des Heils 201. Property NL B.V. 140. Le Grand George 202. Provast 141. Lexence 203. Q-Park Nederland 142. Lieven de Key 204. RAI Amsterdam 143. Limon 205. Regus 144. Lindenhoff 206. Renessence 145. Lockerpoint 207. Restaurant Showw 146. Loyens & Loeff 208. Restaurant Het Bosch 147. Luke Recruitment 209. RGA International Reinsurance 148. Lunshof Makelaardij 210. Rialto 149. Lyon Office Support 211. Rivers 150. Maarsen Groep Beheer B.V. 212. Rob Peetoom 151. Magazine-Masters.nl 213. Robert Clinics 152. Manhattan Bar 214. Robert Walters 153. Market 33 215. Roland Berger 154. MBO College Zuid 216. Rosarium 155. Miele X 217. Rosso Pizza Bar 156. Molteni&C|Dada Amsterdam Flagship Store 218. Russell Investments 157. MOST 219. Russell Reynolds Associates 158. Move Amsterdam 220. Sabic 159. Multicopy Amsterdam Centrum 221. Salsa Shop 160. MyoReset 222. Salsa Zuidas 161. MyWheels 223. Savills Amsterdam 162. NatWest Markets 224. Season-Flowers 163. NDI ICT Solutions 225. Securitas 164. Nederlandse Ver. van Banken 226. Selva 165. Nedstede Real Estate 227. Shinyu Body & Mind 166. NewGround Law 228. Simmons & Simmons LLP 167. NH Amsterdam Zuid 229. Sixt 168. nhow Amsterdam RAI 230. Smartphone Citywalk Zuidas 169. Nicolaas Lyceum 231. Solved 170. Niezink Finance 232. Sonora 171. Nijvest B.V. 233. SOS Kinderdorpen 172. Nineyards Law 234. Soupenzo 173. Nino’s Surinam Food 235. Specialists in Security 174. nlmtd 236. STACH 175. Norton Rose Fulbright 237. Stadsdeel Zuid 176. Novotel Amsterdam City 238. Stibbe 177. NS Stations 239. Stichting Jorisvrienden 178. Okta 240. Stichting Open The Doors 179. Oliver’s 241. Strand Zuid 180. Olympic Gym 242. Student Experience 181. Olympisch Stadion 243. Summertime 182. ONE-Dyas B.V. 244. Sushito Zuidas 183. Onemeeting.com 245. SV RAP 184. Openbare Bibliotheek Amsterdam 246. Symphony’s 185. Optiver 247. Taalcentrum - VU 186. ORAM 248. Tandartspraktijk Noordermeer

Hello Zuidas invests in trees! How we do that?

Through our sponsorship for Trees for All, we plant trees that restore existing forests.

Zuidas Publishers WTC Amsterdam Strawinskylaan 151 1077 XX Amsterdam +31 (0)20 362 09 93 info@zuidaspublishers.nl www.zuidaspublishers.nl Copyright © 2025 Zuidas Publishers All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

Editor-in-chief Editors Art Director Translation Final Editor Printed by Frequency

249. Taylor Wessing 250. Tax Consultants International 251. Taxicentrale Amsterdam (TCA) 252. The All Out 253. The Boston Consulting Group 254. The Breakfast Club 255. The Office Operators 256. The July Twenty Eight 257. The Sharing Group 258. The Upside Down Amsterdam 259. Tierra 260. TopBrewer 261. Topsport Amsterdam 262. TPEX 263. Trainmore 264. Tribes 265. Usespace 266. Urban Gym Group 267. Urban Salad 268. Use/Space 269. Vallée Amsterdam 270. Van der Valk Hotel Amsterdam Zuidas 271. Van Dijk & Ten Cate 272. Van Gool Elburg 273. Van Lanschot Kempen 274. Vascobelo 275. VEBEGO 276. Vermaat Groep 277. Vermaz 278. Vesteda 279. Victory Group 280. Vitam 281. Von Poll Real Estate 282. VondelGym 283. VORM Ontwikkeling 284. Vrije Universiteit Amsterdam 285. VU | Griffioen 286. Wagamama 287. Watersportvereniging De Koenen 288. Welcome Home 289. Wild & The Moon 290. Wineboutique & Spirits 291. WYNE Strategy & Innovation 292. Wintertaling 293. WTC Amsterdam 294. WTCafé De Blauwe Engel 295. XO Optics 296. X2X Worldwide Express 297. YET 298. YouLinq.me 299. Zadelhoff 300. Zero Zero 301. Zone2Source 302. Zuidas Apotheek 303. Zuidas Art Projects 304. Zuidas gemeente Amsterdam 305. Zuidas Markt 306. Zuidas Publishers 307. ZuidasTravel.nl

Magazine Hello Zuidas is issued by Romy Lange Ruby van Oers & Sophia Etmans Emiel Brouwers • IMAGEAU Taalcentrum-VU Ellen Josée Westrik PreVision Six times a year (bi-monthly)

Editors Romy Lange, Ruby van Oers, Sophia Etmans, Ilana Schmidt, Elisa Schouten, Gordana Todorovic, Carlo Wijers & Eduard Schaepman Photography Roxanne Wilm, Milan Hofmans & Ode Eshuis Editorial advisory board Olivier Otten, Angela Ham, Elisa Schouten, Gordana Todorovic & Ilana Schmidt

Would you like to place an ad in Hello Zuidas Magazine?

Please send an e-mail to info@zuidaspublishers.nl

Thanks to Micky Hoogendijk, Kroonenberg Groep, Gelderlandplein, Enterprise Car Sharing & Rental, www.zuidasvacatures.com, YET Zuidas Run, Amsterdam Zuidas, Carlo Wijers, Eduard Schaepman, Michelle, LMTD, ARTZUID, Clubsportive, Huub Nelis, Vibe Group, Vebego, Quades, Winford Amsterdam, Next Sense, CMS, Baia Vista, reBirth Development, Winford Bilingual Primary School, Amstel Boathouse, Kaakchirurgie Zuidas, Taalcentrum VU, Sroer Ali & Greenberg Nielsen.

Enjoy your work(space)

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Discover your new workspace at unitz.nl.

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