Pan Am Visual Strategy Guide

Pan American World Airways, or "Pan Am," was principal international air carrier of the United States for most of its lifetime—first flying mail between Key West, Florida, and Havana, Cuba, in 1927. By the 1950s, Pan Am offered "around the world" service and its brand was as familiar abroad as Coca-Cola.
In the Jet Age, Pan Am faced growing challenges as international travel grew and U.S. airlines deregulated in the late 1970s. Pan Am increasingly competed with airlines expanding into foreign markets from extensive domestic routes. Attempting to quickly create a domestic system, Pan Am acquired Miami-based National Airlines in 1980. After selling most of its international routes to raise operating funds, Pan Am ended in bankruptcy in December 1991.
Throughout the 1950s, Pan Am became experts in setting up aviation infrastructure in other countries, both for the airline itself and by providing technical expertise to local airlines.
First U.S. airline to operate land aircraft over water on a regular schedule.
Trans-Pacific service to Manila in the Philippines via Hawaii, Midway Island, Wake Island and Guam.
Trans Atlantic service with the Boeing 314 "Yankee Clipper" on the season.
First airline to introduce the Boeing 747, "jumbo jet" to the world with service from New York to London.
First airline to introduce the Boeing 747SP (Special Performance) seen in flight.
Signed an agreement with Airbus Industries to add A300s, A310s and A320s to the fleet.
Sadly, it was not viable and in Feb of 1998 Pan Am II ceased all operations and entered Chapter 11.
To reduce costs after September 11, 2001 Guilford transferred the fleet of 727s to subsidiary "Clipper Connection" and added "Clipper Connection".
The airline ceased operations at the end of February 2008.
Re-establish its pre-war route networkwhich had been exclusively international.
Invaded Kuwait and manyAmericans canceled travel plans abroad.
Pan Am opens people's eyes to the richness of world cultures.
First US airline to begin jet service with the Boeing 707 from New York to Paris.
Some financial investors retained former Pan Am President, Martin Shugrue, to relaunch Pan Am.
Mission statement
We bring people the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively.
Pan Am will open people's eyes to the richness of world cultures.
The company went out of business on December 4, 1991, but the company has been a charismatic brand. Some of these airlines, despite bankruptcy, have brand loyalty. Nostalgia and publicity for a new culture will be the opportunity this brand needs to get back on its feet.
What if virtual reality experiences were more cultural? Help passengers create an extraordinary cultural journey experience in flight and bring people closer to communication and understanding. AR virtual reality can provide entertainment, incorporate local art games, and open human eyes to the cultural world.
“Pan Am's legacy is eternal, and you need to go with a classic cocktail for an airline as classic as Pan Am.”
Communication: We are here to help people have a closer understanding and communication of the culture.
Richness: We will share different cultural backgrounds and enrich people's spiritual worlds.
Global: We develop travel plans for countries and cities around the world.
Connecting people. Uniting the world
Connecting operational meteorologists in pursuit of excellence in weather forecasting, communication and service.
As a purpose-driven brand, we connect people to opportunities while expanding the understanding of our planet and the people within it.
Committed to provide every citizen of the world with the best service of the air travel to the extensive selection of destination possible.
To inspire humanity - both in the air and on the ground.
To make that experience easy, affordable and enjoyable.
To grow a profitable airline with a passion for excellence, our customers, our people, and the spirit of Hawaii.
Delivering the best value in the sky while providing an extraordinary Guest experience.
Connect people to what's important in their lives through friendly, reliable, and low-cost air travel.
To provide high-value, low-cost travel experiences to our customers.
To deliver Excellence in Everything We Do.
To empower everyone to take on the world.
Our goal, to reach higher and higher being leaders in the industry.
To create the most comfortable mobile case ever designed.
To connect people safely, with operational excellence and joy in an effort to become passengers' first choice airline
To be the airline of choice serving the Caribbean profitably.
Connecting Canada and the World.
Committed to an Integrated Management System founded on progress and trust.
With the best people and at low cost, we make more travelers travel well.
To enable people to have meaningful interactions regardless of physical distance.
To unleash human imagination from the limitations of reality.
To devote its talent and technology to creating superior products and services that contribute to a better global society.
To empower every person and every organization on the planet to achieve more.
To organize the world's information and make it universally accessible and useful.
Our aim is to provide nothing less than perfect TV entertainment.
We assemble senior-level, dedicated teams of developers to help fastgrowing startups and innovative enterprises drive impact.
To use emerging technology to enrich our experiences as human beings in the physical world.
We bring exemplary mobile experiences to fruition.
Aims to create a sustainable digital transformation.
A. Adventure / experience
B. Culture / background
C. Connection / relationship
A. Leo is interested in every game product because he loves animation.
A. He likes going out very much because he is very outgoing and lively.
B. He cannot play or take adventurous rides because he is only 5 years old.
B. He likes rock climbing because he likes to challenge himself.
C. He is not close to his family because he was in boarding school at three years old.
C. He likes Chinese very much because he met a Chinese teacher at school.
Terrell Robinson
A. Terrell is an editor who loves to find mistakes; because he has graphic design study experience.
"Editor" 23
B. He is usually left to think alone; because she needs a quiet environment to comb or organize the text.
B. In his spare time, she likes to taste coffee made in different countries; because she finds coffee very fragrant and sleep-inhibiting.
C. He likes jewelry from many niche brands; because the price is affordable and the artistry is relatively fine.
C. He sometimes volunteers at pet adoption centers; because she loves pets and helping animals.
C. He is always been a good, obedient student but rebellious at heart; he hides it well.
A. Gabrielle is a freshman studying aboard in Royal College of Art.
A. She enjoys making friends with people from various countries; because she likes cultural exchanges or discussions.
B. She applied for a teaching assistantship at the school; because she wanted to save money to travel.
B. Her dream is to be a tour guide so she can go everywhere.
C. She loves to cook; therefore she has a keen interest in the cuisine of every country.
C. She plans to move out of the school dormitory next year; because she can do it more conveniently.
C. She likes listening to music especially Chinese songs; although she can't understand them, she still finds the songs beautiful and artistic.
A. Abdullah often travels around the world for business reasons.
A. He has been in business since the age of 16 and tried many products; because he is eager to realize his own value.
B. He is a very optimistic character; because he did not go well in the entrepreneurial process and had a bankruptcy experience but he did not give up.
B. He is proficient in four languages; because he is very hardworking and loves to receive new knowledge.
C. He is better at talking to older people; because of his precocious maturity and the fact that he has three sisters in the family.
C. His job could have been a lot easier; since he's already the boss, he still does a lot of things himself.
C. He treats employees very well; because he feels that employees are also family members and friends who work together.
A. As a landscape photographer, Hao often goes to many remote places for inspiration.
A. He enjoys taking pictures; because he thinks images have a "soul."
B. His dream is to travel all over the world because then he can take more unique photos.
B. He will look for temporary part-time jobs outside of filming; because his current financial situation is insufficient to cover the entire family.
C. He can get up early and go to bed late for a picture; because he wants to take the most beautiful scenery.
C. He and his family are always together less often; because of his busy work.
C. What he likes most is the reflection of mountains and water; he thinks mountains and water are full of poetry.
A. Hailie has eight years of experience working as a journalist; she has been an intern since college.
A. She often communicates with women of all identities; because her interview work is mainly on women's topics.
B. Due to work reasons, she often needs to travel to other cities on business.
B. After the epidemic began, she tried online offices for over half a year; now, she has started working in person.
C. She is very social and conversational; because she minored in psychology.
C. She likes to read famous novels; because she thinks a book is "one world."
C. She also likes to travel, watch the scenery, and drink; because she enjoys the state of "slow life."
A. Tom has been retired for five years; he doesn't like stimulation or travel because his legs are inconvenient.
A. He likes to taste international wines, especially whisky because he thinks it can represent a status symbol.
B. He likes to play golf in his spare time because he thinks it is an advanced sport.
B. He is very good at making friends because he speaks many languages.
C. He likes his white hair because he thinks he's still handsome.
C. He enjoys vacations all over the world; because he loves the sights.
C. He especially enjoys time with his family; he knows that time flies by quickly.
"The programmer"
Male Age. 28 Google programmer Los Angeles, USA $8000-12000/month
A. Brandon loves adventurous travel because he feels it reduces work stress.
A. Whenever he goes to a city, he likes to eat the local yumi food because he thinks food can bring happiness.
B. He hope has some time to travel, because his work is so busy.
B. He is very willing to meet new friends on the trip; he finds the exchange of different cultural backgrounds fascinating.
C. Now, he works at home online, because of covid 19.
C . His dream is to go everywhere with a camera; because he's trying to identify the future.
C. Due to frequent editing and filming, he fell in love with squash; the sport released him from stress.
The Brand Grid is a tool for visualizing the uniqueness of a brand. The image I compiled shows a relationship like Pan Am is a building, what would it look like? In this way, we are able to imagine where we are and where we want to go.
Pan Am will open people's eyes to the richness of world cultures.
Innovative, Connecting, Global, Diversity, Visionary Negative Words
Fresh, Flexible, Safety, Enjoyble, Luxurious
Netural Words
Meaningful, Convenient, Technology, Useful, Realistic
Hopes to Own
Connecting, Novel, Diversity, Richness , Sharing
https://en.wikipedia.org/wiki/Pan_Am https://www.cnet.com/culture/pan-am-experienceimmerses-you-in-1970s-airline-glory-days/ https://metroairportnews.com/three-decades-afterclosing-pan-am-lives-on-at-the-pan-am-museum/ https://blog.airdolomiti.it/en/pan-story-of-myth-ofaviation/
https://www.aerotime.aero/articles/25040-the-riseand-fall-of-glamorous-pan-am-1 https://simpleflying.com/the-rise-fall-of-pan-am/ https://unsplash.com/photos/Lf3S2zRXKXk https://unsplash.com/photos/kHWqxJXkEio https://unsplash.com/photos/s27B05TjXxw https://unsplash.com/photos/JEwNQerg3Hs https://unsplash.com/photos/LA9p_KvLO88 https://unsplash.com/photos/42qDooTUc4A
https://unsplash.com/photos/XrSzacdYbtQ
https://unsplash.com/photos/wqLswHmf6j4
https://unsplash.com/photos/0nOP5iHVaZ8
https://unsplash.com/photos/XrSzacdYbtQ
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https://unsplash.com/photos/gjhrt4tIzwo
https://unsplash.com/photos/viNPa2F7fnw
https://unsplash.com/photos/wmyE5IBiOmo
https://unsplash.com/s/photos/fly https://unsplash.com/photos/2oBDlim9r98
https://unsplash.com/photos/k4Kcw31KhQs https://unsplash.com/photos/vE2bO41UBlM
https://unsplash.com/photos/hPOFScEaZcA
https://unsplash.com/photos/8TNbGM3iu9o
https://unsplash.com/photos/XrSzacdYbtQ
https://unsplash.com/photos/wqLswHmf6j4
https://unsplash.com/photos/0nOP5iHVaZ8
https://unsplash.com/photos/XrSzacdYbtQ
https://unsplash.com/photos/wqLswHmf6j4
https://unsplash.com/photos/gjhrt4tIzwo
https://unsplash.com/photos/viNPa2F7fnw
https://unsplash.com/photos/wmyE5IBiOmo
https://unsplash.com/s/photos/fly https://unsplash.com/photos/2oBDlim9r98
https://unsplash.com/photos/k4Kcw31KhQs https://unsplash.com/photos/vE2bO41UBlM
https://unsplash.com/photos/hPOFScEaZcA
https://unsplash.com/photos/8TNbGM3iu9o
https://unsplash.com/photos/Cecb0_8Hx-o https://unsplash.com/photos/q3FihXQ-13M
https://robbreport.com/motors/aviation/designerstricks-aircraft-interiors-larger-1234576149/