GR604 Pan Am Rebranding Visual Standards Guide (Student Project)

Pan Am

Visual Standards Guide

Am

Visual Development Guide

Yu (Verna) He

Pan

A

“ A people without the knowledge of their past history, origin and culture is like a tree without roots.”

— Marcus Garvey

Jamaican political activist and publisher

Mission Statement

We bring people the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively.

Keywords

Communication: We are here to help people have a closer understanding and communication of the culture.

Richness: We will share different cultural backgrounds and enrich people's spiritual worlds.

Global: We develop travel plans for countries and cities around the world.

Pan Am Brand Description

History

Pan American World Airways, or Pan Am, was principal international air carrier of the United States for most of its lifetime—first flying mail between Key West, Florida, and Havana, Cuba, in 1927. By the 1950s, Pan Am offered "around the world" service and its brand was as familiar abroad as Coca-Cola.

In the Jet Age, Pan Am faced growing challenges as international travel grew and U.S. airlines deregulated in the late 1970s. Pan Am increasingly competed with airlines expanding into foreign markets from extensive domestic routes. Attempting to quickly create a domestic system, Pan Am acquired Miami-based National Airlines in 1980. After selling most of its international routes to raise operating funds, Pan Am ended in bankruptcy in December 1991.

Throughout the 1950s, Pan Am became experts in setting up aviation infrastructure in other countries, both for the airline itself and by providing technical expertise to local airlines.

Pan Am Timeline

First U.S. airline to operate land aircraft over water on a regular schedule.

Trans-Pacific service to Manila in the Philippines via Hawaii, Midway Island, Wake Island and Guam.

Trans Atlantic service with the Boeing 314 "Yankee Clipper" on the season.

First airline to introduce the Boeing 747, "jumbo jet" to the world with service from New York to London.

First airline to introduce the Boeing 747SP (Special Performance) seen in flight.

Signed an agreement with Airbus Industries to add A300s, A310s and A320s to the fleet.

Sadly, it was not viable and in Feb of 1998 Pan Am II ceased all operations and entered Chapter 11.

To reduce costs after September 11, 2001 Guilford transferred the fleet of 727s to subsidiary "Clipper Connection" and added "Clipper Connection".

The airline ceased operations at the end of February 2008.

Re-establish its pre-war route networkwhich had been exclusively international.

1945 1996

Invaded Kuwait and manyAmericans canceled travel plans abroad.

1958 1990 Now

Pan Am opens people's eyes to the richness of world cultures.

First US airline to begin jet service with the Boeing 707 from New York to Paris.

Some financial investors retained former Pan Am President, Martin Shugrue, to relaunch Pan Am.

Pan Am

The Original Logo

The redesign of 1957 moved the lettering to the center of the circle. The typeface remained untouched, but the color was changed from black to white, and the size of the letters got a bit smaller. As for the globe itself, it got its colors elevated too, with the new shade of blue replacing the bright sky shade. The white meridians became thinner and cleaner, and that gave a more elegant mood to the badge, adding professionalism and confidence.

The concept was changed in 1971, but it didn’t last long. The new badge was composed of the same elements, the globe, and the logotype, but placed and executed in different ways than the previous ones. The light blue contoured globe was now set on the left from the enlarged wordmark, written in the same shade of blue, using a very simple sansserif typeface for its title case letters. It was simple, it was solid, and it did evoke a sense of reliability and trustworthiness.

Our Logo New Identity Introduction

The logo concept comes from the keywords connecting and sharing; to connect the logotype by using shapes that give the audience a positive feeling.

Logo In Colors

New Identity Introduction

Pan Am's new logo is suitable for both dark and light backgrounds. Here, we have listed examples of logo in color. The colorful logos with light back-grounds are mostly used for businesses, while the reverse signature with dark backgrounds is mostly used on products.

New Identity Introduction

Maintaining logo consistency is key in the branding of Pan Am. In order to maintain brand standards the logo must not be used in the following ways.

Logo Don'ts PAN AM

Identity System

Billabong Color Palette Billabong Typography Business System

Color Color Exploration

The color palette of a brand plays an important role in brand recognition. It can make people intuitively perceive the concept, style, and mood of the brand. From Pan Am’s color palette, we can connect it with its brand soul— encouraging people to live their lives to the fullest by inspiring them with the endless possibilities of nature.

CMYK: 70,10, 40, 0

RGB: 45, 75, 165

CMYK: 20, 80, 85, 0

RGB: 205, 85, 50

CMYK:5, 30, 90, 0 RGB:245, 195, 5

CMYK:60, 15, 90,0 RGB:115, 170, 65

Typography

Typeface Explorattion

Aa Aa Aa

Nunito Sans Regular Collaboration Over Competition

Use For: Introduction, Subheader, Captions, Introductions

Nunito Sans Bold Collaboration Over Competition

Use For: Headers, Quotes, Large Body Copy

Nunito Sans Black Collaboration Over Competition

Use For: Headers, Quotes

Aa Aa Aa

Roboto Regular Collaboration Over Competition Use For: Captions

Roboto Medium Collaboration Over Competition Use For: Standard body copy

Roboto Black Collaboration Over Competition Use For: Headers, Quotes

Pan Am Deliverables

Services

Pan Am Cultural Sharing App

2

SR

SR ED 3

Pan Am Communicating Forum

Pan Am Cultural Exercise Course

Events

Pan Am VR Game

Pan Am Cultural Challenge

Pan Am Cultural Item Exchange

Products

Beat Saber & Pan Am VR Game

Pan Am Cultural Cards

Education

Pan Am Mentorship Program

Pan Am Online Learning

Pan Am Cultural Talk

Experiences

Pan Am International Festival

Pan Am Museum

Pan Am Cultural Music Store

Pan Am Folk Cultural Club

Environment

Pan Am Cultural Resource

Pan Am Cultural Library

Deliverables

Pan Am Cultural Sharing App

(Service — SR 1)

Pan Am Cultural Sharing App will be available to the general public from different countries and allow them to exchange culture with each other people by sharing backgrounds, experiences, and ideas.

Mission-Focus

Pan Am Cultural Sharing App reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by exchanging ideas with people from different countries people and creating close friendships.

Similarity Culture trip project

Differentiation

Pan Am software is not just online sharing; everyone will have the opportunity to participate in the company's internal organization of activities through face-to-face communication.

Links To Pan Am Online Learning System

Pan Am Communicating Forum

(Service — SR 2)

Pan Am Communicating Forum will provide a lot of benefit sources or news to help people understanding the culture behavoir or history. It is a great online sources to know more about cultural differences.

Mission-Focus

Pan Am Communicating Forum reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by communicating with social value, behavior, and history to learn more about their cultural background.

Similarity World Cities Culture Forum

Differentiation

Pan Am the annual forum which presents the latest research, current issues in culture and creative sectors highlights the economic and social value of culture.

Links To Pan Am Museum

Pan Am Cultural Exercise Course

(Service — SR 3)

Pan Am Cultual Exercise Course will show the steps and helpful cultural information to audience who can learn the backgournd of culture differences.

Mission-Focus

Pan Am Cultural Exercise reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by doing the culture exercise and following the steps to learn culture differences.

Similarity Culture Quiz

Differentiation

Pan Am will focus on more the dierences of culture not just a quiz for audiences.

Links To Pan Am Culture Talk

Beat Saber & Pan Am VR Games

(Event — EV 1)

Pan Am will cooperate with the well-known Beat Saber company; co-create VR prototypes on cultural themes and promote the new Pan Am.

Mission-Focus

Pan Am Beat Saber & Pan Am VR Games reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by playing the game and know the different cultural symbols, history, or knowledge.

Similarity Hub Culture VR on Steam

Differentiation

The Pan American Virtual Reality Experience offers the first immersive cultural experience and sensory vision based on art and music.

Links To Pan Am Folk's Culture Club

Deliverables

Pan Am Cultural Challenge

(Event — EV 2)

The Pan Am Cultural Challenge will host a series of courses from different national cultures, inviting people from all walks of life to battle intellectual skills by answering questions quickly and accurately.

Mission-Focus

Pan Am Cultural Challengereinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by providing people to learn about global cultures without distracting information.

Similarity Culture Share

Differentiation

Most cultural courses are limited to discovering cultural diversity. However, with Pan Am chanllenge, our goal is to provide a platform where people can better understand the culture through fun and exciting games.

Links To Pan Am Forum

Pan Am Cultural Item Exchange

(Event — EV 3)

The Pan Am Cultural Item Exchange will show the opportunity to know other country's culture by exchange the different items.

Mission-Focus

Pan Am Cultural Item Exchangereinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by exchanging cultural stuff to understand the cultural background.

Similarity Culture share

Differentiation

Most exchange item not focus on the culture stuffs. However, with Pan Am Exchange, our goal is to provide a great experience to exchange the cultural process and learn somthing about the backgournd.

Links To Pan Am Culture Concept

Pan Am VR Game

(Product — PR 1)

VR devices with entertainment and cultural output will provide audiences with an intuitive and creative experience; allowing them to enjoy travel more without being bored.

Mission-Focus

Pan Am VR Game reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by playing the game and being more creative in sharing cultural differences.

Pan Am Cultural Cards

(Product — PR 2)

The Pan Am use and play cards to learn about different national cultures; let the culture enter deeper into the memory of the public.

Mission-Focus

Pan Am Cultural Cards reinforce our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by demonstrating cultural knowledge to learn more specific words in different countries.

Similarity Trivia Game Cards

Similarity Culture trip project

Differentiation

Unlike all the simple and rough VR designs on the market, Pan Am invites people who have been successful in life and business to share their experiences, and integrate different cultural stories into our products, so that the need to build a more complete understanding of culture and explore.

Links To Pan Am Culture Resource

45

Differentiation

Pan Am card product focus on comapare and contrast with gobal cultures; it not only focus on 90's.

Links To Pan Am Beat & Saber VR game

Deliverables

Pan Am Mentorship Program

(Educational — ED 1)

A podcast offering cultural exchange and different insights sharing, as well as the latest Pan Am products. There will be a showcase of Pan Am's brand philosophy and the cultural history and experiences shared by the public.

Mission-Focus

Pan Am Mentorship reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by sharing culture and building relationships during the program communication.

Similarity Pop Culture Happy Hour

Differentiation

Pan Am program would focus on buzziest, commentray, movies, TV, music, books and more.

Links To Pan Am Culture Exercise

Pan Am Online Learning

(Educational — ED 2)

Pan Am will create a digital platform that provides courses, materials and resources to help people gain new insights into different cultures.

Mission-Focus

Pan Am Online Learning reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by building a platform of comprehensive courses and resources on a variety of insights.

Similarity Coursera Website

Differentiation

Pan Am Online learning focus on how learn more effectively about culture.

Links To Pan Am Culture Cards

Pan Am Cultural Talk

(Educational — ED 3)

Pan Am Cultural Talk will provide a workshop for learning; people can view the speech and communicate with different language person to learn the cultural behaviors and histories.

Mission-Focus

Pan Am Cultural Talk reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by sharing cultural behaviors or religions with different backgrounds of people.

Similarity

Slack and Smartsheet

Differentiation

Pan Am Cultural Talk would only focus on the culture sharing; there are the chance to hand out with other people, such as view mesum, watch movie, eat outside.

Links To Pan Am Cultural Item Exchange

Pan Am International Festival

(Experience — EX 1)

Pan Am can hold a big seminar where people gather to share their culture. (eg show language, food, music, dance, etc.) allow the audience to absorb cultural diversity in the process of participation.

Mission-Focus

Pan Am International Festival reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by shopping and playing with others to have fun and exciting sharing cultures.

Similarity

Cannes Lions International Festival of Creativity 2022

Differentiation

Pan Am will add many fun play activities and shopping products from different contries.

Links To Pan Am Culture Challenge

Deliverables

Pan Am Museum

(Experience — EX 2)

The Pan Am Museum honors artists who share different cultures and promotes creativity and entrepreneurship. Visitors will be able to see cultural innovations and the design and thought processes behind them from across the country.

Mission-Focus

Pan Am Museum reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by promoting the cultural innovations with the crativity and entrepreneurship.

Similarity Museum of Indian Arts & Culture

Differentiation

Pan Am Museum would focus gobal cutures and bring the most key difference art for public people.

Links To Pan Am Mentorship Program

Pan Am Cultural Music Store

(Experience — EX 3)

The Pan Am Cultural Music Store provide the product as music discs from different countries; it shows their own value or behavior in the world.

Mission-Focus

Pan Am Cultural Music Store reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by providing the cultural music of identity or symbol to people so people will have an understanding of the country's values.

Similarity Eye and The Pop Culture Store

Differentiation

Pan Am shopping store connects people who will get together briefly and interact with each other not as themselves but as cultural characters of people choosing.

Links To Pan Am Magazine Store

Pan Am Folk Cultural Club

(Experience — EX 4)

The Pan Am Folk's Cultural Club promote the excited place for different country's people ennjoying and relaxing of history culture sharing.

Mission-Focus

Pan Am Folk Cultural Clubreinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by entering the folk music and communication to enjoy the culture background or history.

Similarity

International Folk Culture Club

Differentiation

Pan Am Folk Culture would have the benefit chance to share the histoury of culture backgound/context.

Links To Pan Am Culture Concept

Pan Am Cultural Library

(Environment — EN 2)

Pan Am Cultural Library was created to support the research, exhibitions, and public programs of the first neighborhood community, as well as the research of people about sharing cultures.

Mission-Focus

Pan Am Cultural Libraryreinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by studying all aspects of cultural history experienced and practicing the context.

Similarity History & Culture Libraries

Differentiation

The library is the premier collection of aerospace history, supporting research by museum curators and aviation researchers around the world.

Links To Pan Am VR Game

Deliverables

Pan Am Cultural Resource

(Environment — EN 1)

Pan Am Cultural Resource would provide guidance and resources for public people who have different cultural backgrounds. To build prototypes and create culture sharing plan for their business and put it into action in this safe environment.

Mission-Focus

Pan Am Cultural Resource reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by learning the cultural with a specific plan and sharing the culture difference.

Similarity

Culture resource, Devex

Differentiation

Pan Am software is not just online sharing; everyone will have the opportunity to participate in the company's internal organization of activities through face-to-face communication.

Links To Pan Am Tracking App

Pan Am Magazine Store

(Environment— EN 3)

The Pan Am Magazine Store shows a great stock and an ever-changing selection of 600 magazines and delivers internationally from the U.S. shop.

Mission-Focus

Pan Am Magazine Store reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by showing the collection of magazines to learn more deeply about cultural knowledge.

Similarity MagCulture

Differentiation

Pan Am Magazine Store is an American magazine about sharing the love of culture. Browse our site for stunning photos, and a community of readers always willing to help and chat.

Links To Pan Am International Festival

Pan Am Cultural Sharing App

(Service — SR 1)

Pan Am Cultural Sharing App will be available to the general public from different countries and allow them to exchange culture with each other people by sharing backgrounds, experiences, and ideas.

Mission-Focus

Pan Am Cultural Sharing App reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by exchanging ideas with people from different countries people and creating close friendships.

Similarity Culture trip project

Differentiation

Pan Am software is not just online sharing; everyone will have the opportunity to participate in the company's internal organization of activities through face-to-face communication.

Links To Pan Am Online Learning System

Figure 1.1—1.2

People are communicating languages by using the cultural sharing app.

Figure 1.3

The woman are making a friend by using the cultural sharing app.

Event

Beat Saber & Pan Am VR Games

(Event — EV 1)

Pan Am will cooperate with the well-known Beat Saber company; co-create VR prototypes on cultural themes and promote the new Pan Am.

Mission-Focus

Pan Am Beat Saber & Pan Am VR Games reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by playing the game and know the different cultural symbols, history, or knowledge.

Similarity

Hub Culture VR on Steam

Differentiation

The Pan American Virtual Reality Experience offers the first immersive cultural experience and sensory vision based on art and music.

Links To Pan Am Folk's Culture Club

Figure 2.1

Different cultural people are playing the VR game and understanding more about cultural differences.

Figure 2.2 — 2.3

Russian people feel so excited about how VR related to our cultural behavior through the visuals.

Pan Am Cultural Cards

(Product - PR 2)

The Pan Am used and played cards to learn about different national cultures; letting the culture enter deeper into the memory of the public.

Mission-Focus

Pan Am Cultural Cards reinforce our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by demonstrating cultural knowledge to learn more specific words in different countries.

Similarity Trivia Game Cards

Differentiation

Pan Am card product focus on comapare and contrast with gobal cultures; it not only focus on 90's.

Links To Pan Am Beat & Saber VR game

Figure 3.1

A man start to play the card's game and learning the culture.

Figure 3.2 — 3.3 Northern Russia meet friends in a coffee shop; they talk and play cultural cards.

Education

Pan Am Online Learning

(Educational - ED 2)

Pan Am will create a digital platform that provides courses, materials and resources to help people gain new insights into different cultures.

Mission-Focus

Pan Am Online Learning reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by building a platform of comprehensive courses and resources on a variety of insights.

Similarity Coursera Website

Differentiation

Pan Am Online learning focus on how learn more effectively about culture.

Links To Pan Am Culture Cards

Figure 4.1 — 4.2 People meet together to learn online courses about cultures..

Figure 4.3

This is home page for Pan Am Online Cultureal learning.

Pan Am Mentorship Program

(Educational — ED 1)

A podcast offering cultural exchange and different insights sharing, as well as the latest Pan Am products. There will be a showcase of Pan Am's brand philosophy and the cultural history and experiences shared by the public.

Mission-Focus

Pan Am Mentorship reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by sharing culture and building relationships during the program communication.

Similarity Pop Culture Happy Hour

Differentiation

Pan Am program would focus on buzziest, commentray, movies, TV, music, books and more.

Links To

Pan Am Culture Exercise

Figure 5.1 —5.2

A group community starts to brainstorm about a project in the Pan Am mentorship program.

Figure 5.3

In the Pan Am mentorship program, people are meeting together.

Education

Pan Am Cultural Talk

(Educational — ED 3)

Pan Am Cultural Talk will provide a workshop for learning; people can view the speech and communicate with different language person to learn the cultural behaviors and histories.

Mission-Focus

Pan Am Cultural Talk reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by sharing cultural behaviors or religions with different backgrounds of people.

Similarity Slack and Smartsheet

Differentiation

Pan Am Cultural Talk would only focus on the culture sharing; there are the chance to hand out with other people, such as view mesum, watch movie, eat outside.

Links To

Pan Am Cultural Item Exchange

Figure 6.1 — 6.2 People introduce their self and take notes about cultural knowledge during the Culture Talk Workshop.

Figure 6.3

People listen to the speech about cultural differences.

Experience

Pan Am Cultural Music Store

(Experience — EX 3)

The Pan Am Cultural Music Store provides the product as music discs from different countries; it shows their own value or behavior in the world.

Mission-Focus

Pan Am Cultural Music Store reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by providing the cultural music of identity or symbol to people so people will have an understanding of the country's values.

Similarity

Eye and The Pop Culture Store

Differentiation

Pan Am shopping store connects people who will get together briefly and interact with each other not as themselves but as cultural characters of people choosing.

Links To Pan Am Magazine Store

Figure 7.1 — 7.2

The man is choosing cultural music in the Pan Am music store.

Figure 7.3

This

is the outdoor look of the Pan Am cultural music Store.

Experience

Pan Am International Festival

(Experience — EX 1)

Pan Am can hold a big seminar where people gather to share their culture. (eg show language, food, music, dance, etc.) allow the audience to absorb cultural diversity in the process of participation.

Mission-Focus

Pan Am International Festival reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by shopping and playing with others to have fun and exciting sharing cultures.

Similarity

Cannes Lions International Festival of Creativity 2022

Differentiation

Pan Am will add many fun play activities and shopping products from different contries.

Links To

Pan Am Culture Challenge

Figure 8.1 — 8.2

People join in and enjoy during the Pan Am international festival.

Figure 8.3

Kids play the cultural game during the Pan Am international festival.

Pan Am Magazine Store

(Experience — EN 3)

The Pan Am Magazine Store shows a great stock and an ever-changing selection of 600 magazines and delivers internationally from the U.S. shop.

Mission-Focus

Pan Am Magazine Store reinforces our mission of the opportunity to interact with new cultures and appreciate the differences in the world around us so that we can communicate more effectively by showing the collection of magazines to learn more deeply about cultural knowledge.

Similarity MagCulture

Differentiation

Pan Am Magazine Store is an American magazine about sharing the love of culture. Browse our site for stunning photos, and a community of readers always willing to help and chat.

Links To

Pan Am International Festival

Figure 9.1— 9.2 This is the outdoor view of the Pan Am magazine store.

Figure 9.3

A person gets in inside the store and reads the magazine.

Website Wireframes

Home Home

https://culturalsharing.com

Website Mockup

Sources

Potography

https://www.pexels.com/zh-cn/ https://unsplash.com