Covered and Uncovered

COVERED AND + UNCOVERED

00 YU HE / MA Selected Work 2021—2023

COVERED AND + UNCOVERED

00 YU HE / MA Selected Work 2021—2023

2 2

INTRODUCTION / A covered design should tell more than just the project. It brings color font and scale. It brings idea life and soul.

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CHAPTER 01 / Fog Design + Art

8

CHAPTER 02 / Avenir Gill Sans + Helvetica

34

CHAPTER 03 / Work Fashion + Design

50

CHAPTER 04 / Dream Reality + Rotation

64

CHAPTER 05 / Culture Richness + Shape

70

CHAPTER 06 /

New Friend + Connection

90

CHAPTER 07 / Delicacy Package + Brand

126

CHAPTER 08 / Finding Personal + Color

144

CHAPTER 09 / Rhythm Magazine + Structure

155

CHAPTER 10 / Romance Love + Revelation

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Y YU U H H EE // Y U H E D E S I G N . C O M

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OBJECTIVE / To create new visual and campaign-specific content for a conference future event which allows people to join with an education learning for the art community.

APPROACH / I chose FOG Design + Art, which has become a focal point of the design education of conference and art community on the West Coast and beyond. A conference for contemporary design and art that shifts, morphs, and reveals itself through multiple forms and dimensions. FOG Design+Art is once again collaborating with the San Francisco Museum of Modern Art (SFMOMA). After in-depth research of the brand, I designed a new visual system and specific program contents.

Course / GR 601: Type Systems Instructor / David Hake Semester / Fall 2021 Keywords / Prescient, Gradient, Pattern Typefaces / Serifa, Unit Pro

MA PORTFOLIO / COVERED AND UNCOVERED

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PROJECT 01 / FOG DESIGN + ART

FOG DESIGN + ART

01

8 8

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MA PORTFOLIO / COVERED AND UNCOVERED

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MA PORTFOLIO / COVERED AND UNCOVERED

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PROJECT 01 / FOG DESIGN + ART

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PROJECT 01 / FOG DESIGN + ART

30

MA PORTFOLIO / COVERED AND UNCOVERED

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SELECTIED WORKS / 2021—2023

PROJECT 01 / FOG DESIGN + ART

Logic will get you from A to B. Imagination will take you everywhere.

— Albert Einstein, theoretical physicist 32

OBJECTIVE / To create a series of three informational posters about type classifications. The posters should work together as a set but each one will present and promote only one type category.

APPROACH / I chose three of the first six Vox-type classifications: Lineale Humanist, Lineale Neo-grotesque, Transitional, Didone, Slabserif, or Lineale Geometric. I listed typefaces in the category (optional) and considered how to employ contrast in scale to create visual interest for the poster—large type draws viewers in (compelling) and small type will give them more information when they get there (engaging).

Course / GR 617: Type Form Instructor / John Nettleton Semester / Fall 2021 Keywords / Optional, Structure, Foundational Typefaces / Avenir, Gill Sans, Helvetica

MA AP PO OR RT OLLLIIIO O /// C CO OV VEEER REEED D AANNDD UUNNCCO OVVEERREEDD M A P O R TTFFFO O O C O V R D M

HEA E )// Y YU UH H GN N.S.CCI O OM M. C O M YU (V N H E / EEYDD UEEHSSEIIG D E G N YYE UURH

SELECTIED WORKS / 2021—2023

P R O J E C T 0 2 / AV E N I R G I L L S A N S + H E LV E T I C A

AVENIR GILL SANS + HELVETICA

02

34

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 2 / AV E N I R G I L L S A N S + H E LV E T I C A

36

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 2 / AV E N I R G I L L S A N S + H E LV E T I C A

38

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 2 / AV E N I R G I L L S A N S + H E LV E T I C A

40

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 2 / AV E N I R G I L L S A N S + H E LV E T I C A

42

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 2 / AV E N I R G I L L S A N S + H E LV E T I C A

44

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 2 / AV E N I R G I L L S A N S + H E LV E T I C A

46

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 2 / AV E N I R G I L L S A N S + H E LV E T I C A

48

OBJECTIVE / To create an annual report that fits with the Prada's visual system. The idea is to show a professional report with a unified and fashionable look.

APPROACH / I researched Prada and built three different mood boards then selected a final mood board to work on the report pages.

Prada is one of the most iconic brands in fashion history.

The designers behind the brand have continually striven to be innovative while maintaining their classically refined style.

The final result shows 50 spreads with black pattern images and a large blue typography layout.

Course / GR 601: Type Systems Instructor / David Hake Semester / Fall 2021 Keywords / Elegantly, Innovatively, Patternly Typefaces / Didot, Acumin Pro

M MA A PPO ORRTTFFO OLLIIO O // CCO OVVEERREED DA AN ND DU UN NCCO OVVEERREED D

YYU UH HEE // YYU UH HEED DEESSIIG GN N..CCO OM M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 3 / FA S H I O N D E S I G N + S H O W

WORK FASHION + DESIGN

03

50

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 3 / FA S H I O N D E S I G N + S H O W

52

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 3 / FA S H I O N D E S I G N + S H O W

54 54

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

DW WO ORRKKSS // 22002211— —22002233 SSEELLEECCTTIIEED

OJJEECCTT 0033 // FA FASSH HIIO ON ND DEESSIIG GN N ++ SSH HO OW W PPRRO

56 56

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

DW WO ORRKKSS // 22002211— —22002233 SSEELLEECCTTIIEED

OJJEECCTT 0033 // FA FASSH HIIO ON ND DEESSIIGGN N ++ SSH HO OW W PPRRO

58

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 3 / FA S H I O N D E S I G N + S H O W

60 60

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

WO ORRKKSS // 22002211— —22002233 SSEELLEECCTTIIEEDD W

OJJEECCTT 0033 // FA FASSHHIIOONN DDEESSIIGGNN ++ SSHHOOW W PPRRO

62 62

OBJECTIVE / To create the movie INCEPTION posters and a trailer for Christopher Nolan; used the letters to create form abstract imagery that fits the movie style and meaning.

APPROACH / I selected the director Christopher Nolan's movie and worked on the different possibilities by using various textures, lights, and layouts. Inception, an American science fiction thriller film, released in 2010, that explores the boundaries between dream and reality. I used building blocks and car toys to create an imaginary city; I used horizontal, and vertical directions, and mirror reflections to distinguish reality from dreams.

Course / GR 613: Type Experiments Instructor / David Hake Semester / Sring 2022 Keywords / Black & White, Reflection, Balance Typefaces / Tisa Sans Pro

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 4 / D R E A M R E A L I T Y + R O TAT I O N

DREAM REALITY + ROTATION

04

64 64

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

S SE EL LE EC CT T II E ED D W WO OR RK KS S // 2 20 02 21 1— —2 20 02 23 3

OJJEECCTT 0043 // D FA SA HM ION SH OW PPRRO RE R EDAELSI TI G Y N+ +R O TAT ION

66

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

RO OJJEEC CTT 0043 // D FA HM ION OW PPR RS EA R EDAELSI TI GY N+ +R S OH TAT ION

68 68

OBJECTIVE / To rebrand Pan Am, which is to bring people the opportunity to interact with new cultures and appreciate the differences in the world around us.

APPROACH / I first chose and researched PAN AM, and I figured out the brand mission and soul: PAN AM will open people's eyes to the richness of world cultures. Then, I developed the unity visual system by using color, typeface, and graphic elements.

For the logo, I used shapes to connect the logotype, giving the audience a positive feeling. The deliverables include background research, logo development, a company website, and three visual guides.

Course / GR 604: Nature of Identity Instructor / Hunter Wimmer Semester / Fall 2022 Keywords / Richness, Communication, Global Typefaces / Nunito Sans, Roboto

MA A PPO ORRTTFFO OLLIIO O // CCO OVVEERREED DA AN ND DU UN NCCO OVVEERREED D M

UH HEE // YYU UH HEED DEESSIIG GN N..CCO OM M YYU

SELECTIED WORKS / 2021—2023

P R O J E C T 0 5 / C U LT U R E R I C H N E S S + S H A P E

CULTURE RICHNESS + SHAPE

05

70

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 5 / C U LT U R E R I C H N E S S + S H A P E

72

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 5 / C U LT U R E RRI C I CHHNNEESSSS ++ SSHHAAPPEE

74

MA PORTFOLIO / COVERED A NV D EU C OAVNED R EUDN C O V E R E D CO RN ED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 5 / C U LT U R E RRI C I CHHNNEESSSS ++ SSHHAAPPEE

76

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 5 / C U LT U R E R I C H N E S S + S H A P E

78

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 5 / C U LT U R E R I C H N E S S + S H A P E

80

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 5 / C U LT U R E R I C H N E S S + S H A P E

82

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

I CHHNNEESSSS ++ SSHHAAPPEE P R O J E C T 0 5 / C U LT U R E RRI C

84

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 0 5 / C U LT U R E R I C H N E S S + S H A P E

86

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

CEUALT C LT H NUERSES ++ RSI H PROJECT 05 / L RU NR I NEG RCI U CA HP NEE S S

88

OBJECTIVE / To create a brand about finding your perfect international roommates. They might find a roommate for making friends learning languages, and culture sharing.

APPROACH / I first made a design process to explore the topics of idea development, brand research, and brand visual development.

The two primary colors, dark purple, and rea, represent international and domestic students. Visually, the brand looks youthful, friendly, and energetic. The final logo shows an unlocked keyhole which signifies an open connection with others. The final three deliverables are an event, a mobile app, and a website.

Course / GR 620: Visual Thinking Instructor / Sandra Isla Semester / Fall 2021 Keywords / Welcoming , Satisfying, Communication Typefaces / Serifa, Unit Pro

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

PROJECT 06 / NEW FRIEND + CONNECTION

NEW FRIEND + CONNECTION

06

90

MA PORTFOLIO / COVERED AND UNCOVERED

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SELECTIED WORKS / 2021—2023

PROJECT 06 / NEW FRIEND + CONNECTION

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PROJECT 06 / NEW FRIEND + CONNECTION

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PROJECT 06 / NEW FRIEND + CONNECTION

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PROJECT 06 / NEW FRIEND + CONNECTION

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PROJECT 06 / NEW FRIEND + CONNECTION

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PROJECT 06 / NEW FRIEND + CONNECTION

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PROJECT 06 / NEW FRIEND + CONNECTION

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9:31

9:31

9:31

9:31

Match Roomies Goal

Your personality

Your Result

Brandon brandon@gamil.com

Wait for 3 seconds ople do you want live

E-Ticket Match

1.How do you get your enerygy?

te or it doesn’t matter？ Chat Profile to party at home？ Share

Sensors = E

iNtuitives = I

are generally sociable

are generally quiet

are focused on the outer world

are focused on their inner world

Talk a lot

get energy bu spending time alone

speak first, then think

think first, then speak

have many friends

have a few deep friendships

2.How do you see the world & Gather information?

ISFJ

INFJ

INFJ

ISTP

ISFP

INFP

INFP

ESTP

ESFP

ENFP

ENFP

ESTJ

ESFJ

ENFJ

ENFJ

ompter games at night？ Settings

are generally quiet

are focus on the outer world

are focused on their inner world

talk a lot

get energy bu spending time alone

are quick to take action

think first, then speak

have many friends

have a few deep friendships

Profile Closer matches

99%

View more

86%

View more

78%

View more

78

219

315

Followings

Followers

Likes+Col

5/10/2021 San Francisco

5/6/2021 San Francisco

Mr. Ali

5/3/2021 Boston

action, often makes ENTJs leaders, both a long-term plan.

have finely-turned five senses

9:31

Match

organized means of performing a task.

This quality, along with their goal orient-

5/1/2021 Boston

You will have ten chances a day to match your roomies! After ten chances, you will have to wait 10 minutes before you can match.

PROJECT 06 / NEW FRIEND + CONNECTION

9:31

ENTJs focus on the most efficient and

realistic and visionary in implementing

iNtuitives = N

Sensors = S

Zoom

Ms. Li

ISTJ

or learn about cultures？

Report

Ms.Anna

Start to Match

SELECTIED WORKS / 2021—2023

Find your roomies

110

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

9:31

Report

Report Question report

Percentages

Brandon Roomies Match Roomies Match brandon@gamil.com

E-Ticket

100%

Ms. Li

Mr. Ali

Ms.Anna

78%

86%

99%

Specific report

Personality

99%

Roomies Goal Ms.Anna

Match Report Analysis

Specific Questions

Specific Questions

Report Chat Profile Q.1. Q.2. Q.3. Q.4. Q.5 Q.1. Q.2. Q.3. Q.4. Q.5

Share Zoom Settings

Q.1.

Q.2.

Q.3.

Q.4.

Q.5

PROJECT 06 / NEW FRIEND + CONNECTION

9:31

9:31

112

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

9:31

9:31

9:31

Following

Notification

brandon@gamil.com

39

105

ollowers

Likes+Col

Bella

Suggested for you

View More

E-Ticket

Commented your post

Joanna She had a new update

Text

Follow

Follow

Follow

Report 3/5/2021 San Fransico

post

Create post

Earlier

Search people you follow

Brandon

9:31

Following

what's on your mind?

Add attachment

Last week

SELECTIED WORKS / 2021—2023

Profile

Gabrielle

Chat Dan Liu

Following

Albert

Following

Kala

Following

Zoe

Following

She sent a link to you

photography

Sleep

Game

Feeling

Movie

Music

Profile Share Zoom

9:31

2/24/2021 San Fransico

She shared a video to you

Tian Zi

9:31

Post

post

She sent a message to you

PROJECT 06 / NEW FRIEND + CONNECTION

Settings

Simguan

114

Share 9:31

9:31

9:31

9:31

Share your experience

User Feedback

How was your overall experience?

Brandon brandon@gamil.com

Which area that need improvement?

E-Ticket Text

Slow loading

Report Chat

Customer Service

App crash

I am satisfied!

Not functional

Profile Navigation

Security issue

Share Zoom Settings

Sumbmit

Setting

9:31

9:31

Settings

9:31

9:31

9:31

Security Verification

Account Security Lucky Roomies ID

Brandon

Enter your Lucky Roomies Password to

Brandon

verify your identity

brandon@gamil.com

5104762332

Lucky Roomies ID: Brandon

E-Ticket

Lucky Roomies ID is a unique certification

Text

per year.

Report

Forgot Password?

Chat

Verify

Profile Share

Change WeChat ID

Zoom

Location

Lucky Roomies Security Center

Settings

MA PORTFOLIO / COVERED AND UNCOVERED 9:31

Password

your account. you can only be changed

9:31

Y U H E / Y U H E D ES I G N .CO M 9:31

SELECTIED WORKS / 2021—2023

PROJECT 06 / NEW FRIEND + CONNECTION

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PROJECT 06 / NEW FRIEND + CONNECTION

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OBJECTIVE / To create packaging designs by using the poem (white apple) that translates to a different language (Russian). The poem gives many images that reflect the mental state of the speaker.

APPROACH / I first selected the poem White Apple and used Russian letters to create many logo possibilities and patterns with packaging.

We don't need to understand the meaning of the poem and just show it abstractly and visually. The deliverables include juice packaging, chocolate packaging, yogurt packaging, shopping bags, stationery, store mockups, T-shirts, postcards, and an online shopping website.

Course / GR 613: Type Experiments Instructor / David Hake Semester / Spring 2022 Keywords / Pattern, Overlay, Opacity Typefaces / Bree Serif

M MA A PPO ORRTTFFO OLLIIO O // CCO OVVEERREED DA AN ND DU UN NCCO OVVEERREED D

YYU UH HEE // YYU UH HEED DEESSIIG GN N..CCO OM M

SE E LL E EC CT T II E ED D W WO OR RK KS S // 2 20 02 21 1— —2 20 02 23 3 S

PR RO O JJ E EC CT T 0 07 7 // D DE E LL II C CA AC CY Y PA PA C CK KA AG GE E + + B BR RA AN ND D P

DELICACY PACKAGE + BRAND

07

126

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P R O J E C T 0 7 / D E L I C A C Y PA C K A G E + B R A N D

128

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Y U H E / Y U H E D ES I G N .CO M

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P R O J E C T 0 7 / D E L I C A C Y PA C K A G E + B R A N D

130

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Y U H E / Y U H E D ES I G N .CO M

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P R O J E C T 0 7 / D E L I C A C Y PA C K A G E + B R A N D

132

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P R O J E C T 0 7 / D E L I C A C Y PA C K A G E + B R A N D

134

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P R O J E C T 0 7 / D E L I C A C Y PA C K A G E + B R A N D

136 136

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P R O J E C T 0 7 / D E L I C A C Y PA C K A G E + B R A N D

138

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P R O J E C T 0 7 / D E L I C A C Y PA C K A G E + B R A N D

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Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

PR RO OJJ EE C CT T 00 77 // D D EE LL II C CA AC CYY PA R ACCKKA AG GEE ++ BDREA SN I GDN P

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MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

PROJECT 07 / DELICACY RACKAGE + DESIGN

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OBJECTIVE / To create an app for people who want to know their personality of colors. There are 20 short text questions which help people know more about themselves.

APPROACH / I brainstormed the problem and selected the subject. The first part is discovered, which includes the problem statement, research plan summary, interview quotes, competitors, insights, and personas. The goal of this project is to gather the benefits of color psychology for people; doing a quick quiz can help people better know what their colors are. Then, I created the storyboard, UI style guide, task flow, wireframe, and prototype testing, and refined the fidelity wireframes. The final result is a clickable prototype.

Course / IXD 606: User Experience Design Instructor / David Hake Semester / Fall 2022 Keywords / Creativity, Function, Demonstration Typefaces / Meta Serif Pro, Acumin Pro

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P ROJ E CT 0 8 / F I N D I N G + P E R S O N A L + CO LO R

FINDING PERSONAL + COLOR

08

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MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P ROJ E CT 0 8 / F I N D I N G + P E R S O N A L + CO LO R

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MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P ROJ E CT 0 8 / F I N D I N G + P E R S O N A L + CO LO R

150

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P ROJ E CT 0 8 / F I N D I N G + P E R S O N A L + CO LO R

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MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P ROJ E CT 0 8 / F I N D I N G + P E R S O N A L + CO LO R

154

OBJECTIVE / To create a magazine for Jeanne Gang who uses syncopated patterns of undulating or irregular shapes instead of the standard right-angled grid.

APPROACH / I researched Jeanne Gang and created a movement magazine that shows repetition as rhythm and flow in the fullness of the meanings. I used the colors white, black, and yellow color, to highlight the parts of architecture. After the design, I learned that concept is the key when I started to design the magazine.

Adjusting the details every week and then achieving the final results. “The details are not the details. They make the design.” These words about the nature of the job, expressed

by Charles Eames, have become a well-known eternal truth for graphic designers.

Course / GR 616: Making Idea Visible Instructor / Sandra Isla Semester / Spring 2021 Keywords / Rhythm, Connection, Movement Typefaces / Baskerville

MA A PPO ORRTTFFO OLLIIO O // CCO OVVEERREED DA AN ND DU UN NCCO OVVEERREED D M

YU (V E RHNEA /) YHUEH/ EYDUEH GM N .CO M YU SE I GDNE.SCIO

SELECTIED WORKS / 2021—2023

PROJECT 09 / RHY THME MAGZINE + STRUCTURE

RHYTHM MAGZINE + STRUCTURE

09

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MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

PROJECT 09 / RHY THME MAGZINE + STRUCTURE

158

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

PROJECT 09 / RHY THME MAGZINE + STRUCTURE

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MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

PROJECT 09 / RHY THME MAGZINE + STRUCTURE

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MA A PPO ORRTTFFO OLLIIO O // CCO OVVEERREED DA AN ND DU UN NCCO OVVEERREED D M

UH HEE // YYU UH HEED DEESSIIG GN N..CCO OM M YYU

S S EE LL EE C CT T II EE D D W WO OR RK KS S // 22 00 22 11 — — 22 00 22 33

PROJECT 09 / RHY THME MAGZINE + STRUCTURE

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MA PORTFOLIO / COVERED AND UNCOVERED

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SELECTIED WORKS / 2021—2023

PROJECT 09 / RHY THME MAGZINE + STRUCTURE

166

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

PROJECT 09 / RHY THME MAGZINE + STRUCTURE

168

OBJECTIVE / To create a film festival for Woody Allen that fits with his movie' style. Allen was known as a sympathetic director of women, writing strong and well-defined characters for them.

APPROACH / I first narrowed down three different directors. My first choice is Woody Allen, and I was attracted by his cinematic vision; it gave me a strong motivation to start exploring. The name will be Bittersweet Romance: Romance and Revelations in the Films of Woody Allen. We will provide souvenirs to encourage them to believe in love but not to love blindly (for example: a key chain and postcard). The stall will offer delicious food and drinks Movie. Interactive displays will enable users to empathize with movie characters and memorabilia can bring “love” home.

Course / GR 612: Integrated Communication Instructor / Erin Kristine Canoy Semester / Spring 2023 Keywords / Elegant, Modern, Emotion Typefaces / Noto Serif, Roboto

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N

ROMANCE LOVE + REVELATION

10

170

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SELECTIED WORKS / 2021—2023

P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N

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MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N

174

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N

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MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

S S EE LL EEC CT T II EE D D W WO OR RK KS S // 22 00 22 11 — — 22 00 22 33

P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N

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MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N

180

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N

182

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

PR RO OJJ EE C CT T 11 00 // R RO OM MA AN NC C EE LLO OV VR R ++ R R EEV V EE LLAT AT II O ON N P

184

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N

186

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N

188

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N

190

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N

192

FLYING LOGO / I created 10 second motion graphic in Adobe After Effects.

The idea plays with the logo movement and transparency with the background. The logo will separated into four lines which move from left to the center or right to the center.

Music: I used a romance and simple rhythm piano background sound.

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

SELECTIED WORKS / 2021—2023

P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N

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MA A P PO OR RT TF FO OL L II O O // C CO OV VE ER RE ED D A AN ND D U UN NC CO OV VE ER RE ED D M

YU U H HE E // Y YU UH HE ED DE ES S II G GN N .. C CO OM M Y

SSEELLEECCTTIIEED DW WO ORRKKSS // 22002211— —22002233

P PR RO OJJEEC CT T 1100 // R RO OM MA AN NC CEE LLO OV VR R ++ R REEV VEELLAT ATIIO ON N

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TO MY FAMILY / To my parents and aunt, I am grateful for your unconditional support and the freedom you have given me to pursue my design dreams. When I encounter setbacks, you can always do your best to comfort me; your meticulous care and love daily make me feel even more warm.

TO MY INSTRUCTOR / Thanks to Mary Scott, William Culpepper, Phil Hamlett, Hunter Wimmer, Jeremy Stout, John Nettleton, Erin Kristine Canoy, and David Hake for inspiring, teaching, and encouraging me to become more of a detailed designer.

TO MY FRIENDS / I am very happy and blessed to have you in my life so that I will not feel alone, especially Leo and Cindy. When I encounter difficulties, you always help and care selflessly; I am fortunate to meet you.

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

MY SINCERE THANKS

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TITLE OF BOOK / Covered and Uncovered CONTACT / Yu (Verna) He / yuhedesign.com MAJOR / School of Graphic Design INSTRUCTOR / Mary Scott COURSES / Gr 700 / MA Profolio Seminar PHOTOGRAPHY / Unsplash.com / Envatoelements.com PRINTING & BINDING / Blurb.com PAPER STOCK / Mohawk Superfine Eggshell / 100# Text TYPOGRAPHY / Roboto / Nunito Sans COPYRIGHT 2022 YU (VERNA) HE / All rights reserved. No part this bulication may be reproduced in any manner whatsoever without permission and transmitted distribeted, in any form or by any means, including photocopying, recording and other electronic or mechanical means.

MA PORTFOLIO / COVERED AND UNCOVERED

Y U H E / Y U H E D ES I G N .CO M

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