COVERED AND + UNCOVERED
00 YU HE / MA Selected Work 2021—2023
COVERED AND + UNCOVERED
00 YU HE / MA Selected Work 2021—2023
2 2
INTRODUCTION / A covered design should tell more than just the project. It brings color font and scale. It brings idea life and soul.
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
COVERED AND + UNCOVERED
00
4 4
CHAPTER 01 / Fog Design + Art
8
CHAPTER 02 / Avenir Gill Sans + Helvetica
34
CHAPTER 03 / Work Fashion + Design
50
CHAPTER 04 / Dream Reality + Rotation
64
CHAPTER 05 / Culture Richness + Shape
70
CHAPTER 06 /
New Friend + Connection
90
CHAPTER 07 / Delicacy Package + Brand
126
CHAPTER 08 / Finding Personal + Color
144
CHAPTER 09 / Rhythm Magazine + Structure
155
CHAPTER 10 / Romance Love + Revelation
MA PORTFOLIO / COVERED AND UNCOVERED
168
Y YU U H H EE // Y U H E D E S I G N . C O M
COVERED AND + UNCOVERED
00
6 6
OBJECTIVE / To create new visual and campaign-specific content for a conference future event which allows people to join with an education learning for the art community. APPROACH / I chose FOG Design + Art, which has become a focal point of the design education of conference and art community on the West Coast and beyond. A conference for contemporary design and art that shifts, morphs, and reveals itself through multiple forms and dimensions. FOG Design+Art is once again collaborating with the San Francisco Museum of Modern Art (SFMOMA). After in-depth research of the brand, I designed a new visual system and specific program contents.
Course / GR 601: Type Systems Instructor / David Hake Semester / Fall 2021 Keywords / Prescient, Gradient, Pattern Typefaces / Serifa, Unit Pro
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 01 / FOG DESIGN + ART
FOG DESIGN + ART
01
8 8
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 01 / FOG DESIGN + ART
10
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 01 / FOG DESIGN + ART
12
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 01 / FOG DESIGN + ART
14
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 01 / FOG DESIGN + ART
16
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 01 / FOG DESIGN + ART
18
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 01 / FOG DESIGN + ART
20
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 01 / FOG DESIGN + ART
22
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 01 / FOG DESIGN + ART
24
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 01 / FOG DESIGN + ART
26
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 01 / FOG DESIGN + ART
28
MA PORTFOLIO / COVERED COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 01 / FOG DESIGN + ART
30
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 01 / FOG DESIGN + ART
Logic will get you from A to B. Imagination will take you everywhere. — Albert Einstein, theoretical physicist 32
OBJECTIVE / To create a series of three informational posters about type classifications. The posters should work together as a set but each one will present and promote only one type category. APPROACH / I chose three of the first six Vox-type classifications: Lineale Humanist, Lineale Neo-grotesque, Transitional, Didone, Slabserif, or Lineale Geometric. I listed typefaces in the category (optional) and considered how to employ contrast in scale to create visual interest for the poster—large type draws viewers in (compelling) and small type will give them more information when they get there (engaging).
Course / GR 617: Type Form Instructor / John Nettleton Semester / Fall 2021 Keywords / Optional, Structure, Foundational Typefaces / Avenir, Gill Sans, Helvetica
MA AP PO OR RT OLLLIIIO O /// C CO OV VEEER REEED D AANNDD UUNNCCO OVVEERREEDD M A P O R TTFFFO O O C O V R D M
HEA E )// Y YU UH H GN N.S.CCI O OM M. C O M YU (V N H E / EEYDD UEEHSSEIIG D E G N YYE UURH
SELECTIED WORKS / 2021—2023
P R O J E C T 0 2 / AV E N I R G I L L S A N S + H E LV E T I C A
AVENIR GILL SANS + HELVETICA
02
34
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 2 / AV E N I R G I L L S A N S + H E LV E T I C A
36
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 2 / AV E N I R G I L L S A N S + H E LV E T I C A
38
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 2 / AV E N I R G I L L S A N S + H E LV E T I C A
40
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 2 / AV E N I R G I L L S A N S + H E LV E T I C A
42
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 2 / AV E N I R G I L L S A N S + H E LV E T I C A
44
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 2 / AV E N I R G I L L S A N S + H E LV E T I C A
46
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 2 / AV E N I R G I L L S A N S + H E LV E T I C A
48
OBJECTIVE / To create an annual report that fits with the Prada's visual system. The idea is to show a professional report with a unified and fashionable look. APPROACH / I researched Prada and built three different mood boards then selected a final mood board to work on the report pages. Prada is one of the most iconic brands in fashion history. The designers behind the brand have continually striven to be innovative while maintaining their classically refined style. The final result shows 50 spreads with black pattern images and a large blue typography layout.
Course / GR 601: Type Systems Instructor / David Hake Semester / Fall 2021 Keywords / Elegantly, Innovatively, Patternly Typefaces / Didot, Acumin Pro
M MA A PPO ORRTTFFO OLLIIO O // CCO OVVEERREED DA AN ND DU UN NCCO OVVEERREED D
YYU UH HEE // YYU UH HEED DEESSIIG GN N..CCO OM M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 3 / FA S H I O N D E S I G N + S H O W
WORK FASHION + DESIGN
03
50
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 3 / FA S H I O N D E S I G N + S H O W
52
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 3 / FA S H I O N D E S I G N + S H O W
54 54
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
DW WO ORRKKSS // 22002211— —22002233 SSEELLEECCTTIIEED
OJJEECCTT 0033 // FA FASSH HIIO ON ND DEESSIIG GN N ++ SSH HO OW W PPRRO
56 56
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
DW WO ORRKKSS // 22002211— —22002233 SSEELLEECCTTIIEED
OJJEECCTT 0033 // FA FASSH HIIO ON ND DEESSIIGGN N ++ SSH HO OW W PPRRO
58
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 3 / FA S H I O N D E S I G N + S H O W
60 60
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
WO ORRKKSS // 22002211— —22002233 SSEELLEECCTTIIEEDD W
OJJEECCTT 0033 // FA FASSHHIIOONN DDEESSIIGGNN ++ SSHHOOW W PPRRO
62 62
OBJECTIVE / To create the movie INCEPTION posters and a trailer for Christopher Nolan; used the letters to create form abstract imagery that fits the movie style and meaning. APPROACH / I selected the director Christopher Nolan's movie and worked on the different possibilities by using various textures, lights, and layouts. Inception, an American science fiction thriller film, released in 2010, that explores the boundaries between dream and reality. I used building blocks and car toys to create an imaginary city; I used horizontal, and vertical directions, and mirror reflections to distinguish reality from dreams.
Course / GR 613: Type Experiments Instructor / David Hake Semester / Sring 2022 Keywords / Black & White, Reflection, Balance Typefaces / Tisa Sans Pro
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 4 / D R E A M R E A L I T Y + R O TAT I O N
DREAM REALITY + ROTATION
04
64 64
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
S SE EL LE EC CT T II E ED D W WO OR RK KS S // 2 20 02 21 1— —2 20 02 23 3
OJJEECCTT 0043 // D FA SA HM ION SH OW PPRRO RE R EDAELSI TI G Y N+ +R O TAT ION
66
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
RO OJJEEC CTT 0043 // D FA HM ION OW PPR RS EA R EDAELSI TI GY N+ +R S OH TAT ION
68 68
OBJECTIVE / To rebrand Pan Am, which is to bring people the opportunity to interact with new cultures and appreciate the differences in the world around us. APPROACH / I first chose and researched PAN AM, and I figured out the brand mission and soul: PAN AM will open people's eyes to the richness of world cultures. Then, I developed the unity visual system by using color, typeface, and graphic elements. For the logo, I used shapes to connect the logotype, giving the audience a positive feeling. The deliverables include background research, logo development, a company website, and three visual guides.
Course / GR 604: Nature of Identity Instructor / Hunter Wimmer Semester / Fall 2022 Keywords / Richness, Communication, Global Typefaces / Nunito Sans, Roboto
MA A PPO ORRTTFFO OLLIIO O // CCO OVVEERREED DA AN ND DU UN NCCO OVVEERREED D M
UH HEE // YYU UH HEED DEESSIIG GN N..CCO OM M YYU
SELECTIED WORKS / 2021—2023
P R O J E C T 0 5 / C U LT U R E R I C H N E S S + S H A P E
CULTURE RICHNESS + SHAPE
05
70
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 5 / C U LT U R E R I C H N E S S + S H A P E
72
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 5 / C U LT U R E RRI C I CHHNNEESSSS ++ SSHHAAPPEE
74
MA PORTFOLIO / COVERED A NV D EU C OAVNED R EUDN C O V E R E D CO RN ED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 5 / C U LT U R E RRI C I CHHNNEESSSS ++ SSHHAAPPEE
76
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 5 / C U LT U R E R I C H N E S S + S H A P E
78
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 5 / C U LT U R E R I C H N E S S + S H A P E
80
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 5 / C U LT U R E R I C H N E S S + S H A P E
82
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
I CHHNNEESSSS ++ SSHHAAPPEE P R O J E C T 0 5 / C U LT U R E RRI C
84
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 5 / C U LT U R E R I C H N E S S + S H A P E
86
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
CEUALT C LT H NUERSES ++ RSI H PROJECT 05 / L RU NR I NEG RCI U CA HP NEE S S
88
OBJECTIVE / To create a brand about finding your perfect international roommates. They might find a roommate for making friends learning languages, and culture sharing. APPROACH / I first made a design process to explore the topics of idea development, brand research, and brand visual development. The two primary colors, dark purple, and rea, represent international and domestic students. Visually, the brand looks youthful, friendly, and energetic. The final logo shows an unlocked keyhole which signifies an open connection with others. The final three deliverables are an event, a mobile app, and a website.
Course / GR 620: Visual Thinking Instructor / Sandra Isla Semester / Fall 2021 Keywords / Welcoming , Satisfying, Communication Typefaces / Serifa, Unit Pro
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 06 / NEW FRIEND + CONNECTION
NEW FRIEND + CONNECTION
06
90
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 06 / NEW FRIEND + CONNECTION
92
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 06 / NEW FRIEND + CONNECTION
94
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 06 / NEW FRIEND + CONNECTION
96
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 06 / NEW FRIEND + CONNECTION
98
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 06 / NEW FRIEND + CONNECTION
100
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 06 / NEW FRIEND + CONNECTION
102
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 06 / NEW FRIEND + CONNECTION
104
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 06 / NEW FRIEND + CONNECTION
106
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 06 / NEW FRIEND + CONNECTION
108
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
9:31
9:31
9:31
9:31
Match Roomies Goal
Your personality
Your Result
Brandon brandon@gamil.com
Wait for 3 seconds ople do you want live
E-Ticket Match
1.How do you get your enerygy?
te or it doesn’t matter？ Chat Profile to party at home？ Share
Sensors = E
iNtuitives = I
are generally sociable
are generally quiet
are focused on the outer world
are focused on their inner world
Talk a lot
get energy bu spending time alone
speak first, then think
think first, then speak
have many friends
have a few deep friendships
2.How do you see the world & Gather information?
ISFJ
INFJ
INFJ
ISTP
ISFP
INFP
INFP
ESTP
ESFP
ENFP
ENFP
ESTJ
ESFJ
ENFJ
ENFJ
ompter games at night？ Settings
are generally quiet
are focus on the outer world
are focused on their inner world
talk a lot
get energy bu spending time alone
are quick to take action
think first, then speak
have many friends
have a few deep friendships
Profile Closer matches
99%
View more
86%
View more
78%
View more
78
219
315
Followings
Followers
Likes+Col
5/10/2021 San Francisco
5/6/2021 San Francisco
Mr. Ali
5/3/2021 Boston
action, often makes ENTJs leaders, both a long-term plan.
have finely-turned five senses
9:31
Match
organized means of performing a task. This quality, along with their goal orient-
5/1/2021 Boston
You will have ten chances a day to match your roomies! After ten chances, you will have to wait 10 minutes before you can match.
PROJECT 06 / NEW FRIEND + CONNECTION
9:31
ENTJs focus on the most efficient and
realistic and visionary in implementing
iNtuitives = N
Sensors = S
Zoom
Ms. Li
ISTJ
or learn about cultures？
Report
Ms.Anna
Start to Match
SELECTIED WORKS / 2021—2023
Find your roomies
110
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
9:31
Report
Report Question report
Percentages
Brandon Roomies Match Roomies Match brandon@gamil.com
E-Ticket
100%
Ms. Li
Mr. Ali
Ms.Anna
78%
86%
99%
Specific report
Personality
99%
Roomies Goal Ms.Anna
Match Report Analysis
Specific Questions
Specific Questions
Report Chat Profile Q.1. Q.2. Q.3. Q.4. Q.5 Q.1. Q.2. Q.3. Q.4. Q.5
Share Zoom Settings
Q.1.
Q.2.
Q.3.
Q.4.
Q.5
PROJECT 06 / NEW FRIEND + CONNECTION
9:31
9:31
112
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
9:31
9:31
9:31
Following
Notification
brandon@gamil.com
39
105
ollowers
Likes+Col
Bella
Suggested for you
View More
E-Ticket
Commented your post
Joanna She had a new update
Text
Follow
Follow
Follow
Report 3/5/2021 San Fransico
post
Create post
Earlier
Search people you follow
Brandon
9:31
Following
what's on your mind?
Add attachment
Last week
SELECTIED WORKS / 2021—2023
Profile
Gabrielle
Chat Dan Liu
Following
Albert
Following
Kala
Following
Zoe
Following
She sent a link to you
photography
Sleep
Game
Feeling
Movie
Music
Profile Share Zoom
9:31
2/24/2021 San Fransico
She shared a video to you
Tian Zi
9:31
Post
post
She sent a message to you
PROJECT 06 / NEW FRIEND + CONNECTION
Settings
Simguan
114
Share 9:31
9:31
9:31
9:31
Share your experience
User Feedback
How was your overall experience?
Brandon brandon@gamil.com
Which area that need improvement?
E-Ticket Text
Slow loading
Report Chat
Customer Service
App crash
I am satisfied!
Not functional
Profile Navigation
Security issue
Share Zoom Settings
Sumbmit
Setting
9:31
9:31
Settings
9:31
9:31
9:31
Security Verification
Account Security Lucky Roomies ID
Brandon
Enter your Lucky Roomies Password to
Brandon
verify your identity
brandon@gamil.com
5104762332
Lucky Roomies ID: Brandon
E-Ticket
Lucky Roomies ID is a unique certification
Text
per year.
Report
Forgot Password?
Chat
Verify
Profile Share
Change WeChat ID
Zoom
Location
Lucky Roomies Security Center
Settings
MA PORTFOLIO / COVERED AND UNCOVERED 9:31
Password
your account. you can only be changed
9:31
Y U H E / Y U H E D ES I G N .CO M 9:31
SELECTIED WORKS / 2021—2023
PROJECT 06 / NEW FRIEND + CONNECTION
116
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 06 / NEW FRIEND + CONNECTION
118
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 06 / NEW FRIEND + CONNECTION
120
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 06 / NEW FRIEND + CONNECTION
122
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 06 / NEW FRIEND + CONNECTION
124
OBJECTIVE / To create packaging designs by using the poem (white apple) that translates to a different language (Russian). The poem gives many images that reflect the mental state of the speaker. APPROACH / I first selected the poem White Apple and used Russian letters to create many logo possibilities and patterns with packaging. We don't need to understand the meaning of the poem and just show it abstractly and visually. The deliverables include juice packaging, chocolate packaging, yogurt packaging, shopping bags, stationery, store mockups, T-shirts, postcards, and an online shopping website.
Course / GR 613: Type Experiments Instructor / David Hake Semester / Spring 2022 Keywords / Pattern, Overlay, Opacity Typefaces / Bree Serif
M MA A PPO ORRTTFFO OLLIIO O // CCO OVVEERREED DA AN ND DU UN NCCO OVVEERREED D
YYU UH HEE // YYU UH HEED DEESSIIG GN N..CCO OM M
SE E LL E EC CT T II E ED D W WO OR RK KS S // 2 20 02 21 1— —2 20 02 23 3 S
PR RO O JJ E EC CT T 0 07 7 // D DE E LL II C CA AC CY Y PA PA C CK KA AG GE E + + B BR RA AN ND D P
DELICACY PACKAGE + BRAND
07
126
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 7 / D E L I C A C Y PA C K A G E + B R A N D
128
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 7 / D E L I C A C Y PA C K A G E + B R A N D
130
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 7 / D E L I C A C Y PA C K A G E + B R A N D
132
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 7 / D E L I C A C Y PA C K A G E + B R A N D
134
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 7 / D E L I C A C Y PA C K A G E + B R A N D
136 136
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 7 / D E L I C A C Y PA C K A G E + B R A N D
138
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 0 7 / D E L I C A C Y PA C K A G E + B R A N D
140
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PR RO OJJ EE C CT T 00 77 // D D EE LL II C CA AC CYY PA R ACCKKA AG GEE ++ BDREA SN I GDN P
142
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 07 / DELICACY RACKAGE + DESIGN
144
OBJECTIVE / To create an app for people who want to know their personality of colors. There are 20 short text questions which help people know more about themselves. APPROACH / I brainstormed the problem and selected the subject. The first part is discovered, which includes the problem statement, research plan summary, interview quotes, competitors, insights, and personas. The goal of this project is to gather the benefits of color psychology for people; doing a quick quiz can help people better know what their colors are. Then, I created the storyboard, UI style guide, task flow, wireframe, and prototype testing, and refined the fidelity wireframes. The final result is a clickable prototype.
Course / IXD 606: User Experience Design Instructor / David Hake Semester / Fall 2022 Keywords / Creativity, Function, Demonstration Typefaces / Meta Serif Pro, Acumin Pro
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P ROJ E CT 0 8 / F I N D I N G + P E R S O N A L + CO LO R
FINDING PERSONAL + COLOR
08
146
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P ROJ E CT 0 8 / F I N D I N G + P E R S O N A L + CO LO R
148
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P ROJ E CT 0 8 / F I N D I N G + P E R S O N A L + CO LO R
150
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P ROJ E CT 0 8 / F I N D I N G + P E R S O N A L + CO LO R
152
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P ROJ E CT 0 8 / F I N D I N G + P E R S O N A L + CO LO R
154
OBJECTIVE / To create a magazine for Jeanne Gang who uses syncopated patterns of undulating or irregular shapes instead of the standard right-angled grid. APPROACH / I researched Jeanne Gang and created a movement magazine that shows repetition as rhythm and flow in the fullness of the meanings. I used the colors white, black, and yellow color, to highlight the parts of architecture. After the design, I learned that concept is the key when I started to design the magazine. Adjusting the details every week and then achieving the final results. “The details are not the details. They make the design.” These words about the nature of the job, expressed by Charles Eames, have become a well-known eternal truth for graphic designers.
Course / GR 616: Making Idea Visible Instructor / Sandra Isla Semester / Spring 2021 Keywords / Rhythm, Connection, Movement Typefaces / Baskerville
MA A PPO ORRTTFFO OLLIIO O // CCO OVVEERREED DA AN ND DU UN NCCO OVVEERREED D M
YU (V E RHNEA /) YHUEH/ EYDUEH GM N .CO M YU SE I GDNE.SCIO
SELECTIED WORKS / 2021—2023
PROJECT 09 / RHY THME MAGZINE + STRUCTURE
RHYTHM MAGZINE + STRUCTURE
09
156
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 09 / RHY THME MAGZINE + STRUCTURE
158
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 09 / RHY THME MAGZINE + STRUCTURE
160
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 09 / RHY THME MAGZINE + STRUCTURE
162
MA A PPO ORRTTFFO OLLIIO O // CCO OVVEERREED DA AN ND DU UN NCCO OVVEERREED D M
UH HEE // YYU UH HEED DEESSIIG GN N..CCO OM M YYU
S S EE LL EE C CT T II EE D D W WO OR RK KS S // 22 00 22 11 — — 22 00 22 33
PROJECT 09 / RHY THME MAGZINE + STRUCTURE
164
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 09 / RHY THME MAGZINE + STRUCTURE
166
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PROJECT 09 / RHY THME MAGZINE + STRUCTURE
168
OBJECTIVE / To create a film festival for Woody Allen that fits with his movie' style. Allen was known as a sympathetic director of women, writing strong and well-defined characters for them. APPROACH / I first narrowed down three different directors. My first choice is Woody Allen, and I was attracted by his cinematic vision; it gave me a strong motivation to start exploring. The name will be Bittersweet Romance: Romance and Revelations in the Films of Woody Allen. We will provide souvenirs to encourage them to believe in love but not to love blindly (for example: a key chain and postcard). The stall will offer delicious food and drinks Movie. Interactive displays will enable users to empathize with movie characters and memorabilia can bring “love” home.
Course / GR 612: Integrated Communication Instructor / Erin Kristine Canoy Semester / Spring 2023 Keywords / Elegant, Modern, Emotion Typefaces / Noto Serif, Roboto
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N
ROMANCE LOVE + REVELATION
10
170
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N
172
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N
174
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N
176
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
S S EE LL EEC CT T II EE D D W WO OR RK KS S // 22 00 22 11 — — 22 00 22 33
P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N
178
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N
180
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N
182
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
PR RO OJJ EE C CT T 11 00 // R RO OM MA AN NC C EE LLO OV VR R ++ R R EEV V EE LLAT AT II O ON N P
184
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N
186
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N
188
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N
190
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N
192
FLYING LOGO / I created 10 second motion graphic in Adobe After Effects. The idea plays with the logo movement and transparency with the background. The logo will separated into four lines which move from left to the center or right to the center. Music: I used a romance and simple rhythm piano background sound.
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
SELECTIED WORKS / 2021—2023
P R O J E C T 1 0 / R O M A N C E L O V R + R E V E L AT I O N
194
MA A P PO OR RT TF FO OL L II O O // C CO OV VE ER RE ED D A AN ND D U UN NC CO OV VE ER RE ED D M
YU U H HE E // Y YU UH HE ED DE ES S II G GN N .. C CO OM M Y
SSEELLEECCTTIIEED DW WO ORRKKSS // 22002211— —22002233
P PR RO OJJEEC CT T 1100 // R RO OM MA AN NC CEE LLO OV VR R ++ R REEV VEELLAT ATIIO ON N
196
TO MY FAMILY / To my parents and aunt, I am grateful for your unconditional support and the freedom you have given me to pursue my design dreams. When I encounter setbacks, you can always do your best to comfort me; your meticulous care and love daily make me feel even more warm. TO MY INSTRUCTOR / Thanks to Mary Scott, William Culpepper, Phil Hamlett, Hunter Wimmer, Jeremy Stout, John Nettleton, Erin Kristine Canoy, and David Hake for inspiring, teaching, and encouraging me to become more of a detailed designer. TO MY FRIENDS / I am very happy and blessed to have you in my life so that I will not feel alone, especially Leo and Cindy. When I encounter difficulties, you always help and care selflessly; I am fortunate to meet you.
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
MY SINCERE THANKS
198
TITLE OF BOOK / Covered and Uncovered CONTACT / Yu (Verna) He / yuhedesign.com MAJOR / School of Graphic Design INSTRUCTOR / Mary Scott COURSES / Gr 700 / MA Profolio Seminar PHOTOGRAPHY / Unsplash.com / Envatoelements.com PRINTING & BINDING / Blurb.com PAPER STOCK / Mohawk Superfine Eggshell / 100# Text TYPOGRAPHY / Roboto / Nunito Sans COPYRIGHT 2022 YU (VERNA) HE / All rights reserved. No part this bulication may be reproduced in any manner whatsoever without permission and transmitted distribeted, in any form or by any means, including photocopying, recording and other electronic or mechanical means.
MA PORTFOLIO / COVERED AND UNCOVERED
Y U H E / Y U H E D ES I G N .CO M
yuhedesign.com