Pan American World Airways, or "Pan Am," was principal international air carrier of the United States for most of its lifetime—first flying mail between Key West, Florida, and Havana, Cuba, in 1927. We want to build relationship to new cultures in the future.
The Pan American brand was born from an experiential journey of a new culture; opening people's eyes to the diversity of cultures.
Pan Am will open people's eyes to the richness of world cultures.
The initial sketches are based on three keywords and brain- storming. The three keywords are Responsibility, Respect and Natural. Each keyword sketches include symbolic, graphic, and wordmark. The Initial exploration helped me try a variety of designs and choose a direction as for future logo design.
The logo played with birds symbol, airplanes, flowers, and a P logotype; some were explored with transparency. All will use 3 to 5 different colors to the character of diverse cultural backgrounds.
I explored the abstract P logotype, different circles, sharing link icons, and abstract shapes. I wanted to show how to connect people by using different graphic elements.
For this direction, I used an eye symbol, some abstract graphics, a P shape, a global symbol, and map icons. All connect with the subject and explore the diverse possibilities of the logo.
After first round of rough sketches, the camp of responsibility seems to have the most potential. I chose some logos for developing refinement and refined them for final direction.
Based on the feedback, I refined more exciting shapes with P and PM; to see what showed more potential or worked better.
Based on the feedback, I refined more exciting shapes with P and PM; to see what showed more potential or worked better.
The following sketches expand on the best ideas from the previous round of sketching. These main ideas are refined and developed with several variations to find the version that will act as the best representation for Pan Am.
The 4th round of sketches takes us to even more refinement and larger drawings. Of the best logo refinements from the last stage, two was chosen. The focus this round was to find the best iteration and develop the color.
Look-A-Likes
To find 20 similar logos for Pan Am; When designing a logo, it is important to see what logos currently exist so that the re-design isn't copying anything.
Visual research and leveraging inspiration from good works are essential qualities for designers. When we are faced with a new project area and do not know the rules and structure, it is wise to conduct research and study from existing works and materials.
The brand DFW is being very clear and straightforward when introducing their primary and secondary logos by putting the logo at the very front of their brand standards book.
The logo anatomy helps in identify- ing the angle of the forward slash, distance between each character and their sizes.
Neue Haas Unica shows type specifications for for screen and print use by putting them on a mockup of a laptop which is nice and clean type.
Deutsche Bank has 72 acceptable logo colors, which makes it easier to place them on a breadth of colored backgrounds and assets.
This type and logo direction are not fit to my project; the logo shows bold and heavy feeling.
FedEx is a good example that shows different versions of alternative logos. It uses different colors, typefaces, positions and graphics to distinguish different departments. We can see that the tagline is always below the word EX which doesn’t influence the hierarchy of the entire logo.
Rightturnretail’s color palette works quite harmoni- ously. It elaborates on printing colors and web colors which gives more understanding for other designers to use. Also, it reminds designers of using Pantone Color Standards to examine colors.
American Heart Association works great layout of type transparency; their color usage is attractive and dynamic.
Information
https://en.wikipedia.org/wiki/Pan_Am https://www.deltamuseum.org/exhibits/delta-history/family-tree/pan-am http://www.everythingpanam.com
Potography https://www.pexels.com/zh-cn/ https://unsplash.com
