Christmas Magazine 2023 by YEOMANREYKJAVIK

Christmas 2023

Christmas 2023 At Hildur Yeoman we seek to empower women and we believe everything is possible! We are very fortunate to be surrounded by extraordinary people that inspire us. They are musicians, athletes, marketing geniouses, muses, models and artists. We asked them questions many of us have been dying to know the answers to! And of course the Christmas Handbook is packed full with amazing holiday looks and gift ideas for everyone. HAPPY HOLIDAYS FROM THE YEOMAN TEAM! Photographer: Saga Sig Makeup artist: Ísak Freyr Helgason Stylist: Hildur Yeoman & Anna Clausen Graphic Designer: Embla Óðinsdóttir

Hildur is wearing the Cher dress in Red Rose.

HILDUR YEOMAN

Occupation: Fashion Designer and Creative Director What are your plans for Christmas? Do you have any favourite Christmas traditions? I have loads of fun traditions for Christmas. My birthday is in December. This time it’s a big one so I’m throwing a party. I´m super excited about that. What’s the song you play to get you into the Christmas spirit? All I want for Christmas by Mariah Carey. What is your favourite part of working as a fashion designer and running a store? Meeting all these inspiring people and helping women find the perfect look for the party season is the absolute favorite part of my job! Seeing a person in the dream fit, feeling amazing. It´s the best! Christmas time is also a super special time at work. All these holiday shoots, dressing up for work and playing with the girls at the store. Planning work parties, making this magazine. I love it all! The last few years have been really special at Hildur Yeoman. The brand has grown a lot. You are reaching bigger markets and some amazing and inspiring women such as supermodel and activist Ashley Graham, Amelia DZM, Venus Williams are regularly seen wearing your clothes ? How does it feel? OMG, it has been a total dream come true and often super surreal. Bear in mind I live and work on a tiny island in the middle of nowhere. So I´m here at home in a blizard and see all these super inspiring women wearing my creations, its a bit mad actually. You can follow Hildur on her Instagram account @hilduryeoman

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1. Party dress from Hildur Yeoman, 42.900kr 2. Coral Candle, 3.500kr 3. Bailey Coat from Jakke, 64.900 kr 4. Earrings from Justine Clenquet, 28.900 kr 5. Ring from Justine Clenquet, 8.900 kr 6. Coperni knit, 86.900kr 7. Coperni bag, 89.900kr 8. Scarf from Y-project, 33.900kr 9. Necklace from Justine Clenquet, 21.900kr 10. Shirt from Ottolinger, 38.900kr 11. Vase, 14.900kr 12. Hairclip, 3.900kr

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Hildur is wearing the Tidal top in Airbrushed spikes and matching skirt

Birnir is wearing the Boyfriend Shirt as well as the Airbrush lace silk scarf.

BIRNIR Occupation: Soccer player and fashion design student. Through out your Soccer career you’ve had plenty of amazing moments. But what has been your favourite memory so far? This season was special for me cause we won both the league and the cup. I would say winning the league title was my favourite moment, also being voted the best player of the league was very special. You are studying to be a fashion designer. Have you always been interested in fashion? Where did that interest start? I would say it started when I was around 15 years old, I don’t really know where it came from but my mom is into fashion and also my grandma is good on the sewing machine.

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1. Sweater fromY-project, 59.900kr 2. Earrings from Justine Clenquet, 9.900kr 3. Shirt from Hildur Yeoman, 34.900 kr 4. Necklace from Justine Clenquet, 28.900kr 5. Perfume from Bon Parfumer, 9.900kr 6. Silk scarf from Hildur Yeoman, 34.900 kr 7. Ring from Justine Clenquet, 8.900kr 8. Shirt from Y-Project, 63.900kr

Birnir is wearing the Chunky sweater in black and jewelry from Justine Clenquet

We love your style, is there any soccer player that you look up to style wise? Soccer players try very very hard, but there are few guys who I like but most of the time it is very hit or miss. But Bellerin, Kounde and Gnabry are top 3 for me. Do you have any styling tips for the guys going into the festive season? Just go in the clothes you want. Sometimes you like the outfit you are wearing at home, but you are afraid to go outside in it. Then you should 100% go for it. Do you have any rituals that you do before you play a match? I always eat the same meal at the same time. I dont have some big ritual I do, but I have the same routine for every game. Do you have anything special to say to 2023 or something that you hope for in 2024? I hope that I can spend more money on clothes in 2024. You can follow Birnir on his Instagram account @birniringason

Birnir is wearing the Silver Rose and Thorn shirt

Birnir is wearing the Black suit

Birnir is wearing the Silver Rose and Thorn shirt

Guðrún is wearing the Silver Rose and Thorn dress

GUÐRÚN EYFJÖRÐ - GDRN Occupation: Musician Your music is a big inspiration to us but what was it that made you want to start making music in the first place? I have been studying music since I was 5 years old when I started playing the violin, so music has always been a big part of who I am. I was really inspired by all of the great female musician in Iceland and I wanted to try to release my own music and perform, just as they did. For those who have dreams and ambitions for a career in music, what is your advice to them? Never give up, but always be receptive to changes.

Guðrún is wearing the Cher dress in Red Rose and matching pants

Throughout your career you have probably met some very inspiring people along the way. Who are the ones that have inspired you the most and why? There are so many, but I remember very vividly when I wanted to start my own music project and I saw Sigríður Thorlacius perform. She inspired me so much and I thought to myself ,,if she can do it then I think I can too”. What’s the song you play to get you into the Christmas spirit? All of Sigurður Guðmundsson’s album ,,Nú stendur mikið til”, I just love every single song on it! What exciting things are you working on now? I’m working on a new album that will be released early next year! You can follow Guðrún on her Instagram account @eyfjord

Guðrún is wearing the Classic shirt

Guðrún is wearing the Signiture split Blazer from Ottolinger

Mosha is wearing the Black Treasure dress from Hildur Yeoman.

Guðrún is wearing the Wave dress in Mystique

1. Wave dress, 49.900kr 2. One shoulder top, 29.900kr 3. Dress from Coperni, 87.900 kr 4. Coperni bag, 65.900 kr 5. Earrings from Justine Clenquet, 14.900 kr 6. Bodysuit from Coperni, 47.900kr 7. Necklace from Justine Clenquet, 28.900kr 8. Blazer from Hildur Yeoman, 45.900kr 9. Cotton Scarf from Hildur Yeoman, 15.900 kr 10. Tarot cards, 4.900 kr 11. Top from Marine Serre, 18.900 kr 12. Bag from Núnoo, 14.900 kr 13. Top from Ottolinger, 35.900kr 14. Earrings from Justine Clenquet, 13.900kr 15. Royal dress from Hildur Yeoman , 69.900 kr 16. Boots from Miista, 45.900 kr 17. Vase, 14.900kr

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The girls are all wearing the Red rose print in various designs

Dóra is wearing the wave top and matching trousers in Airbrushed lace

DÓRA LILJA Occupation: Model and goldsmith student For those who don’t know you, can you tell them a bit about yourself? I am a student in goldsmithing. I love fashion and good food. What are your plans for Christmas? Do you have any favourite Christmas traditions? I will stay with my dad’s part of the family in the countryside. My favourite tradition is eating grafið ærkjöt (cured lamb). It’s a must!

Do you have anything special to say to 2023 or something that you hope for in 2024? I’m going to say thanks for bringing me some of my favourite people. I’m hoping to continue my studies in Denmark in 2024. We love your style, who’s your biggest inspiratation style wise? My two favourite have to be Julia Fox and Bella Hadid. You can follow Dóra Lilja on her Instagram account @doraliljaa

Dóra is wearing the Frill dress in black lace

Dóra is wearing the Rose and Thorn dress

1. Boots from Miista, 40.900kr 2. Mesh Top from Ottolinger, 43.900kr 3. Jacket from Ottolinger, 129.900 kr 4. Sweater from House of sunny, 20.900 kr 5. Earrings from Justine Clenquet, 15.900 kr 6. Bodysuit from Coperni, 71.900kr 7. Bag from Núnoo, 15.900kr 8. Pants from Hidur Yeoman, 39.900kr 9. Sweater from Hildur Yeoman, 48.900kr

Dóra is wearing the Tidal top and matching skirt in Airbrushed spikes

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9. 1. Helena-Silver, 15.900 kr 2. Dandy-Black, 16.900 kr 3. Palma Buckle Texas, 16.900 kr 4. Helena-Washed Black, 18.900 kr 5. Helena-Cool Light Gold, 15.900 kr 6. Asta Buckle Texas, 21.900 kr 7. Sally Small Pocket, Washed black, 28.900 kr 8. Dagmar Buckle-Cool Silver, 14.900 kr 9. Helena-Cool Bronze, 15.900kr

Guðrún is wearing the Wave top in Red Rose

GUÐRÚN SORTVEIT Occupation: marketing genious We love how you have in recent years been influential for body positivity and how you have been part of the revolution, to make room for women of all sizes. Who are your biggest style inspirations? My biggest role models when it comes to fashion and positive body image are Matilda Djerf and Ashley Graham. They are definatly both huge role models but in such a different way. We are feeling festive. What are your plans for Christmas? Do you have any favourite Christmas traditions? Christmas time is my favourite season. I’m going to enjoy with my family and eat good food.

Guðrún is wearing the Allure dress in Mystique

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1. Party top from Hildur Yeoman, 39.900kr 2. Perfume from Bon Parfumer, 9.900kr 3. Bailey Coat from Jakke, 64.900 kr 4. Bag from Núnoo, 15.900 kr 5. Sweater from American Vintage, 28.900 kr 6. Silk Scarf from Hildur Yeoman, 29.900kr 7. Candle, 2.500kr 8. Rose Clip, 3.500kr 9. Earrings from Vanessa Mooney, 23.900kr 10. Necklace from Vanessa Mooney, 21.900kr 11. Earrings from Vanessa Mooney, 10.900kr 12. Twisted top from Hildur Yeoman, 39.900kr

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Guðrún is wearing the Burgundy Bailey coat from Jakke

Guðrún is wearing the One Shoulder top in pink

What’s your favourite makeup look for the holiday season? Glowing fresh skin, glitter and a red lip. Dressing up is so much fun. Do you go all in when dressing up for New Year’s? Yes, I feel like you have to go all out when dressing up for new years. You have to say goodbye to the ending year in style. Glitz, glamour and fun! Do you have any New Years resolutions for the coming year? It’s kind of always the same. Be the best version of myself and to follow my dreams. You can follow Guðrún on her Instagram account @gudrunsortveit

Rakel Mjöll is wearing a vegan fur jacket from Jakke.

Patrik is wearing the silver rose and thorn shirt

PATRIK Occupation: Musician (Prettyboitjokko) It’s safe to say that you took the music scene in Iceland by storm. What made you go into music? I’ve always loved singing and when I was younger I was taking singing lessons. I felt like I owed it to myself to make music. If I wouldn’t do it now I would never do it. We love your christmas song “Pretty boy um jólin” but do you have any other go to christmas song to get you into the christmas spirit? Thank you very much. I would say the song “ef ég nenni” by Helgi Björns

Patrik is wearing a jacket and t-shirt from Y-project

Patrik is wearing a T-shirt and Glasses from Ottolinger

We love your style and that you push boundaries, mix and play with traditionally feminine and masculine clothing. Where do you usually seek inspiration from? I usally seek inspiration evreywhere I can. Anything from celebrities, people on the street or my mom, then I just try to mix that all together. What exciting things are you working on now? I’m working on a new album that I will release next year! Do you have anything special to say to 2023 or something that you hope for in 2024? Thanks for the memories and I hope 2024 will be even better You can follow Patrik on his Instagram account @patrikatlason

Patrik is wearing a shirt from Y-project

Patrik is wearing a hoodie from Coperni

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1. T-shirt from Y-project, 28.900kr 2. Socks from Hildur Yeoman, 4.500kr 3. Hoodie from Coperni, 44.900 kr 4. Shirt from Hildur Yeoman 34.900 kr 5. Earrings from Justine Clenquet, 15.900 kr 6. Glasses from Ottolinger, 68.900kr 7. Beanie from Hildur Yeoman, 7.900kr 8. Perfume from Fischer, 24.900kr 9. Belt from Y-project, 42.900kr 10. Sweater from Y-project, 89.900kr

Patrik is wearing the airbrushed laced suit

Patrik is wearing a hoodie from coperni and glasses from Ottolinger

The kids are wearing the Silver rose and Thorn print in various designs

Rósa is wearing the Allure dress in Red Rose

Rósa is wearing the Knot top and matching trousers in Red Rose

RÓSA BÓASDÓTTIR Occupation: Flight attendant, model and a student For those who don’t know you, can you tell them a bit about yourself? I am a 23 years old adventurous and spontaneous girl, working as a flight attendant. I have a Bachelor degree in psychology and plan on continuing studying more on that topic in the future. My main hobbies are travelling and spending time with my friends and family! What are your plans for Christmas? Do you have any favourite Christmas traditions? This year I’m going to spend Christmas in Chicago with one of my best friends. I don’t have big traditions but I have to watch the whole Harry Potter series each year with my family, as well as Love actually, which is my favourite Christmas movie.

Rósa is wearing the Silver Rose and Thorn dress

Rósa is wearing the Wave dress in Silver Denim

Dressing up is so much fun. Do you go all in when dressing up for New Year’s? Yes, I love dressing up for New Year’s Eve and wearing all the glitter and glamour. Do you have anything special to say to 2023 or something that you hope for in 2024? I will leave 2023 full of gratitude and hope. I learned a lot about myself and what I’m capable of. I will be going into 2024 full of excitement and open minded for new adventures and opportunities that will come my way! You can follow Rósa on her Instagram account @ros4m

Rósa is wearing the Siren dress

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9. 1. Jacket from Jakke, 52.900kr 2. Earrings from Vanessa Mooney, 14.900kr 3. Wave dress from Hildur Yeoman, 49.900 kr 4. Bag from Coperni, 99.900 kr 5. Knot top from Hildur Yeoman, 34.900 kr 6. Boots from Miista, 44.900kr 7. Ring from Vanessa Mooney, 9.900kr 8. Ring from Vanessa Mooney, 7.900kr 9. Eyeshadow from Kaima Cosmetics 3.900kr 10. Necklace from Vanessa Mooney, 14.900kr 11. Bodysuit from Coperni, 46.900kr

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Mosha is wearing the Black Treasure dress from Hildur Yeoman.

María is wearing the Knot top and matching trousers in Silver Rose and thorn

MARÍA HRUND Occupation: Talent agent

For those who don’t know you, can you tell them a bit about yourself? I am a mom, a daughter, a girlfriend and a dog owner. Three things that are on my mind these days are tennis, teenagers and tarot. But I am also a talent agent for performing artists, mainly actors and standup comedians but also directors, screen writers and photographers. I own and manage the talent agency Móðurskipið (e. The Mothership). I love my job because it encompasses many of the things I most enjoy like communication, culture and creativity. Do you have any advice for people that would want to work in this field? Whatever your desired field of work, be true to your inner self, respect others and be persistent.

Who are the ones that have inspired you the most and why? The people who have most inspired me are those who are, regardless of status or achievements, genuine and honest, towards themselves and others. We are feeling festive. What are your plans for Christmas? Do you have any favourite Christmas traditions? As long as christmas dinner includes wild rjúpa (e. ptarmigan) I’m good. Apart from that I just need the companionship of the people I love and candlelights.

María is wearing the Wave dress in Silver Denim

Dressing up is so much fun. Do you go all in when dressing up for New Year’s? My parents got married more than 60 years ago and every New Year’s my father wears the same tuxedo they got married in. So one of the most festive and fun moments of the year is when we meet on New Year’s eve and he is wearing his tux and I am wearing a dress my mother got back in the 60’s. Add a pinch of golden glitter and some red lipstick and we’re good to go! You can follow María Hrund on her Instagram account @mariahrund

1. Sweater from American Vintage, 24.900kr 2. Earrings from Éliou, 24.900kr 3. Jacket from Jakke, 45.900 kr 4. Tarot cards, 4.900 kr 5. Silk scarf from Hildur Yeoman, 39.900 kr 6. Victorian top from Hildur Yeoman, 39.900kr 7. Sparkle top from Hildur Yeoman, 49.900kr

María is wearing the Wool coat in Blue

María is wearing the Sequin set in Black Treasure

Vaka is wearing the Tidal dress

VAKA Occupation: Musician Your music is a big inspiration to us but what was it that made you want to start making music in the first place? It was only in 2020 when I started making music. It was convenient that my friends were working on a song the same day covid shut down our school. We went straight to the studio and we made a horrible song, although we liked it at the time. We kept going for a week and made almost our entire first album that week. I wanted to keep making music because it is fun. The band, Inspector Spacetime, works great together and it’s a great creative outlet. Throughout your career you’ve had plenty of amazing moments. But what has been your favourite memory so far? I couldn’t say what my favourite memory is but everytime we go road tripping across Iceland and get to be a part of music festivals is always a great time. Aldrei fór ég suður is one of my many highlights.

What exciting things are you working on now? We recently released EXTRAVAGANZA and are now working on releasing some merch very soon! T-shirts and records are on our docket. What’s the song you play to get you into the Christmas spirit? “Það snjóar” by Sigurður Guðmundsson, “Fyrir jól” by Björgvin Halldórsson and Svala are two different yet very christmassy songs that get me into the Spirit. Although “Sjáumst Aftur” by Páll Óskar is my all time favorite non Christmas Christmas song. Dressing up is so much fun. Do you go all in when dressing up for New Year’s I love dressing up for the occasion! black, sparkles, and silver are my three elements that tie my New Year’s look together. You can follow Vaka on her Instagram account @vakaagnars

Vaka is wearing the Wave dress in Mystique

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9. 1. Blazer from House of Sunny, 34.900kr 2. Candle, 1.500kr & Cards, 1.900kr 3. Bag from Coperni, 75.900 kr 4. Wave top from Hildur Yeoman, 34.900 kr 5. Raven dress from Hildur Yeoman, 59.900 kr 6. Sweater from Hildur Yeoman, 48.900kr 7. Perfume from Bon Parfumer, 9.900kr 8. Earrings from Justine Clenquet, 15.900kr 9. Necklace from Justine Clenquet, 37.900kr 10. One shoulder top from Hildur Yeoman, 29.900kr

Eydís is wearing the Knot top in Silver Rose and Thorn

EYDÍS BARKE Occupation: Model Please tell us a bit about yourself, what is your background and how did you get into modeling? From a young age I have always been interested in all kinds of art, make-up and fashion, and sometimes held fashion shows at home. It has for a long time been at the back of my mind to become a model, since I had gotten offers several of times. Last year I decided to take the opportunity and got my first modeling job for the LHÍ show and shortly after I got contacted by Ey Agency. What are your plans for Christmas? Do you have any favourite Christmas traditions? For the last years I have celebrated christmas at Sauðárkrókur with my dad‘s family. We really don’t have any particular traditions but I like helping my sister’s dad to bake some cookies for the holidays.

What’s the song you play to get you into the Christmas spirit? Last Christmas by Wham! We love your style, Where do you usually seek inspiration from? I get a lot of inspiration for my style from social media. Thrifting is also where I can piece together some fun outfits ideas. I also love to dress colorful and wearing something that stands out. Yeoman is one of the clothing brands that I love since they work alot with colorful and beautiful patterns that matches my style. Then a handbag is always a must with all of my outfits that I pick. Dressing up is so much fun. Do you go all in when dressing up for New Year’s? The New Year’s are hands-down the time I go all out! I love wearing something colorful or shimmery when I’m stepping into the new year. You can follow Eydis on her Instagram account @eydisbarke

Eydís is wearing the wave top and matching pants in red rose

Eydís is wearing the Royal dress

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12. 1. Lingerie dress from Hildur Yeoman, 23.900kr 2. Necklace from Éliou, 26.900kr 3. Earrings fron Éliou, 24.900 kr 4. Shower steamer, 3.000 kr 5. Sweater dress from Hildur Yeoman, 41.900 kr 6. Hairclip from Sui Ava, 3.900kr 7. Party top from Hildur Yeoman, 29.900kr 8. Parrot candle, 12.900kr 9. Silk Scarf from Hildur Yeoman, 39.900kr 10. Candles, 990kr - 4.500kr 11. Sweater from Hildur Yeoman, 38.900 kr 12. Bag from Silfen, 14.900 kr

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1. Allure dress from Hildur Yeoman, 64.900 kr 2. Earrings from Justine Clenquet, 11.900 kr 3. Ring from Justine Clenquet, 8.900 kr 4. The Airbrush Lace dress from Hildur Yeoman, 49.900 kr 5. Sweater from Y-project, 109.900 kr 6. Knit dress from American Vintage, 27.900 kr 7. Earrings from Justine Clenquet, 18.900 kr 8. Bag from Silfen, 14.900 kr 9. Necklace from Justine Clenquet, 25.900kr 10. Christmas Ornaments, 3.900kr

Candles from Yeoman, Flower arrangement from Blómahönnu

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1. Bathbomb, 2.000 kr 2. Rose Hairclip, 3.500 kr 3. Tarot cards, 4.900 4. Ring from Vanessa Mooney, 9.900 kr 5. Perfume from Bon Parfumer, 9.900 kr 6. Christmas Ornaments, 7.900 kr 7. Jade face roll, 4.500 kr 8. Jade Guasha, 3.500 kr 9. Eyeshadow, 3.900kr 10. Candle, 4.500kr 11. Hairclip from Sui Ava, 3.900 kr 12. Socks from Hildur Yeoman, 4.500 kr 13. Hairclip from Sui Ava, 2.900 kr 14. Candles, 990kr - 1.500kr 15. Ring from Vanessa Mooney, 7.900kr 16. Earrings from Vanessa Mooney, 6.900kr 17. Sleepy set, 6.000kr

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OPENING HOURS IN DECEMBER: 01. desember, friday 11-18 02. desember, saturday 11-18 03. desember, sunday 13-17 04. desember, monday 11-18 05. desember, tuesday 11-18 06. desember, wednesday 11-18 07. desember, thursday 11-18 08. desember, friday 11-18 09. desember, saturday 11-18 10. desember, sunday 13-17 11. desember, monday 11-18 12. desember, tuesday 11-18 13. desember, wednesday 11-18 14. desember, thurday 11-18 15. desember, friday 11-22 16. desember, saturday 11-22 17. desember. sunday 11-22 18. desember, monday 11-22 19. desember, tuesday 11-22 20. desember, wednesday 11-22 21. desember, thursday 11-22 22. desember, friday 11-22 23. desember, saturday 11-23 24. desember, sunday 10-13 25. desember, monday CLSOED 26. desember, tuesday CLOSED 27. desember, wednesday 11-18 28. desember, thursday 11-18 29. desember, friday 11-18 30. desember, saturday 11-18 31. desember, sunday 10-13